Connect with us

Technology

LIFE’S GOOD WAYYAK: LG AND MBC MEDIA SOLUTIONS (MMS) PARTNER TO LAUNCH LANDMARK COLLABORATIVE CONTENT SERIES ON MBC SHAHID

Published

3 hours ago

on

First-time collab features top Pan-Arab personalities Amy Roko, Mai Ibraahim, and Naif Hazazi in an emotional, human-centric journey of gratitude and home transformation.

News Summary:

LG Electronics has partnered with MMS, MBC Group’s commercial arm, to launch Life’s Good Wayyak (Life’s Good with You) on MBC Shahid, the world’s leading Arabic streaming platform. Life’s Good Wayyak is a heartwarming, four-episode original reality series.The human-centric show features three prominent Pan-Arab personalities – creator Amy Roko, TV host Mai Ibrahim, and former footballer Naif Hazazi – as they orchestrate surprise home makeovers for the mentors, family members, or friends who supported their success.The series showcases LG’s latest premium innovations, including the LG OLED evo AI TV, WashTower, InstaView refrigerators, NeoChef Microwave Oven, screens and monitors such as StanbyME 2, UltraGear 45″ and DualCOOL Residential Air Conditioner (RAC), and other smart home solutions, demonstrating how LG’s AI-powered technology elevates smart everyday living and fosters human connection.The campaign engages the wider public by dedicating its final episode to a community member, selected from a social media campaign, who will receive a surprise space transformation.The show will debut mid-June and will be available to stream on MBC Shahid for a full year, marking a shift in the traditional advertising narrative toward emotionally resonant, localized storytelling.

RIYADH, Saudi Arabia, June 11, 2026 /PRNewswire/ — LG Electronics (LG) has announced the upcoming launch of Life’s Good Wayyak (Life’s Good with You), a heartwarming, four-episode original reality airing on MBC Shahid, the world’s leading Arabic streaming platform.

Debuting mid-June, the unique series represents a landmark first-time collaboration between LG and MBC Media Solutions (MMS), the commercial arm of MBC Group, shifting the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology.

Built around the concept of gratitude, celebrating the unsung heroes who support us on our journeys to success, Life’s Good Wayyak will be led by a beloved Saudi television host, actor, and entertainer, with the show following three prominent “Achievers” as they team up with LG to say a deeply personal thank you to the mentors, family members, or friends (“Nominees”) who made their success possible.

Bringing diverse perspectives and massive regional reach to the screen, these celebrated personalities include renowned comedian, rapper, and lifestyle digital creator Amy Roko, as well as short-skit content creator and TV host Mai Ibrahim. Joining them is celebrated former Saudi National Team professional footballer Naif Hazazi, whose participation taps into the region’s inimitable sporting passion.

In each of the first three episodes, one of these Achievers secretly orchestrates a surprise home makeover for their designated Nominee as a token of appreciation.

Utilizing LG’s latest premium innovations – including the LG OLED evo AI TV, the revolutionary WashTower, InstaView refrigerators, the NeoChef Microwave Oven, lifestyle screens and gaming monitors such as StanbyME 2 and UltraGear 45″, the DualCOOL Residential Air Conditioner (RAC), and many of such smart home solutions – the makeovers are designed to elevate the Nominees’ everyday living spaces, proving that technology is at its best when it brings people closer together. The fourth and final episode will bring the campaign full circle by transitioning the spotlight to the public.

Following a pre-launch social media campaign inviting audiences to share their own stories of who “makes life good” for them, one inspiring story from the community will be selected for a final, surprise space transformation.

“At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,” said Phil Jung, CEO of Middle East and Africa Region, LG Electronics. “With ‘Life’s Good Wayyak’, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region. Collaborating with MBC Shahid and some of Arab region’s most beloved personalities allows us to highlight the profound impact of gratitude.”

Commenting on the partnership, Jad Saab, MBC Shahid Growth Lead at MMS, said:
“We’re proud to partner with LG on Life’s Good Wayyak, a series that demonstrates the power of purpose-driven storytelling to create genuine connections with audiences. At MMS, we are focused on helping brands engage consumers through meaningful content experiences that resonate on a deeper emotional level. Life’s Good Wayyak is a great example of how brands can leverage content-led storytelling to create authentic narratives that inspire, entertain, and foster a sense of community. MBC Shahid provides the ideal platform for this kind of content, bringing together premium storytelling, broad regional reach, and highly engaged audiences, and we’re confident the series will resonate with viewers across the region.”

The Life’s Good Wayyak series beautifully demonstrates how LG smart home solutions act as facilitators, helping families and friends create comfortable spaces where they can thrive together. 

For more information about LG Electronics, please visit:
https://www.lg.com/

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. 

About MBC Media Solutions (MMS):

MMS is a commercial advertising and sales unit launched in 2020 in partnership between MBC Group and Saudi Media Company.

MMS offers data-driven integrated media solutions across television, radio, digital and OTT platforms, keeping the companies it represents at the forefront of the media industry— enabling brands and clients to connect with their audiences through premium content that drives growth through data, technology and talent.

In addition to representing all MBC Group channels & platforms—including MBC Shahid, the world’s leading Arabic streaming platform— MMS is also the exclusive advertising representative of the Al Arabiya News Network.

For more information contact through www.mms.net

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lifes-good-wayyak-lg-and-mbc-media-solutions-mms-partner-to-launch-landmark-collaborative-content-series-on-mbc-shahid-302797758.html

SOURCE LG

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

EQT agrees to sale of shares in Beijer Ref to Melker Schörling AB

Published

45 minutes ago

on

June 11, 2026

By

STOCKHOLM, June 11, 2026 /PRNewswire/ — Breeze TopCo S.à r.l, an affiliate of the EQT IX fund (“EQT”) has signed an agreement to sell its entire holding of non-listed A-shares in Beijer Ref to Melker Schörling AB (“Melker Schörling”) at an undisclosed premium. 

As part of the transaction, Peter Jessen Jürgensen, via Labotek International A/S and KLS Jessen AB, agrees to sell his entire holding of A-shares to EQT, in exchange for 4,146,592 B-shares from EQT. The A-shares received by EQT from Peter Jessen Jürgensen will, upon completion of that transfer, be included in EQT’s sale of its entire holding of A-shares to Melker Schörling.

The closing of the transactions are subject to customary regulatory approvals. Following completion of the transactions, EQT will hold 30,742,835 B-shares in Beijer Ref.

Contact
EQT Press Office, press@eqtpartners.com 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/eqt/r/eqt-agrees-to-sale-of-shares-in-beijer-ref-to-melker-schorling-ab,c4361597

The following files are available for download:

 

View original content:https://www.prnewswire.co.uk/news-releases/eqt-agrees-to-sale-of-shares-in-beijer-ref-to-melker-schorling-ab-302797831.html

Continue Reading

Technology

Huasun Ranked 12th on TIME’s World’s Top GreenTech Companies of 2026, Leaping 22 Places on the Strength of HJT Conviction

Published

45 minutes ago

on

June 11, 2026

By

XUANCHENG, China, June 11, 2026 /PRNewswire/ — Huasun Energy, a global leader in heterojunction (HJT) solar technology, has been ranked 12th on TIME’s World’s Top GreenTech Companies of 2026 — a recognition presented jointly by TIME and Statista. Having debuted on the list at 34th in 2025, Huasun has climbed 22 positions in a single year, ranking highest among Chinese companies on the list.

The ranking evaluates more than 8,300 companies worldwide, selecting 250 of the most impactful green technology companies based on quantitative assessment on environmental impact, financial strength, and innovation.

A Conviction Rewarded

“This recognition is the best validation of Huasun’s commitment to HJT technology since establishment,” said Dr. Xiaohua (Jimmy) Xu, Chairman of Huasun Energy. “We chose this path not because it was easy, but because we believed it represented the future of solar. Over the years, we have built deep R&D capabilities and a growing patent portfolio, and translated each technology breakthrough into products that are now trusted by customers around the world.”

Today, Huasun’s HJT modules lead the industry on mass-production cell efficiency, module reliability, and lifetime energy yield — advantages built on years of process engineering and IP accumulation. Beyond current-generation products, Huasun has pioneered a 100 MW pilot line for HJT-perovskite tandem cells, establishing an early industrial pathway toward next-generation photovoltaic efficiency. The company is also advancing space-grade HJT solar technology and exploring the integration of solar power with AI computing infrastructure — positioning HJT as a foundational energy technology for both terrestrial and emerging high-demand applications.

Global Reach Built on Technology Trust

In less than six years, Huasun has shipped over 16 GW of HJT modules to projects across more than 80 countries and regions. HJT’s combination of high bifaciality, low temperature coefficient, and low carbon footprint has earned the trust of project developers, EPC contractors, and power investors worldwide.

About Huasun Energy

Founded in July 2020, Huasun Energy is a global leader in HJT solar cell and module manufacturing, with over 16 GW shipped to 80+ countries and regions. Committed since inception to a single technology path, Huasun’s mission is to make clean energy universally accessible through continuous innovation in HJT, tandem cell, and next-generation solar technologies. For more information, visit www.huasunsolar.com

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/huasun-ranked-12th-on-times-worlds-top-greentech-companies-of-2026-leaping-22-places-on-the-strength-of-hjt-conviction-302797845.html

Continue Reading

Technology

Cobra Electronics Expands Its Professional Product Range with New DMR Tier II-Compliant Performa Digital Radios in Europe

Published

45 minutes ago

on

June 11, 2026

By

Digital Radio Solutions for Small and Medium-Sized European Businesses

CHICAGO, June 11, 2026 /PRNewswire/ — For small and medium-sized businesses, reliable, high-quality communication is essential. These businesses require the audio quality and features digital radio systems provide but often find current options oversized, overpriced and unnecessarily complex.

With 65 years of experience in the two-way radio sector, Cobra Electronics has addressed these needs with the launch of its first DMR Tier II product line. Designed specifically for demanding business environments, these radios deliver dependable digital performance without the cost, bulk or complexity common in competing solutions.

The Performa Digital Series reflects Cobra’s focused approach to solving real-world business communication challenges. The line-up is cost-effective, easy to deploy and simple to use.

The Performa line-up includes two models for different work environments: the Performa 600 Digital prioritises wearability and simplicity for highly mobile teams, while the Performa 850 Digital delivers enhanced range, power and customisation for larger or more demanding sites. Both suit industries where coordination and mobility are critical, including hospitality, education, warehousing, event management and facility operations. On multi-shift, fast-moving sites, this DMR Tier II Compliant line-up will help teams communicate clearly, respond quickly and stay aligned throughout the workday.

“Clear, reliable communication is critical to keeping teams running efficiently, but many SMBs have been priced out of digital solutions,” said Jonas Forsberg, CEO of Cedar Electronics. “With the expansion of the Performa line-up to include digital, we’re making high-performance digital communication more accessible and scalable, giving businesses the reliability, durability and flexibility they need to stay connected effectively and operate with confidence.” 

Purpose-Built Solutions for Different Operational Needs

Performa 600 Digital – The Performa 600 is a compact, lightweight, digital radio built for teams that value comfort and agility. With a full 2-watt power output, a fixed antenna and a clear LED channel display, it delivers consistent, dependable communication in a wearable form factor.

Performa 850 Digital – The Performa 850 is a higher-powered digital radio designed for larger facilities, outdoor job sites and multi-storey operations. With 4-watt output, it offers extended coverage, a removable antenna and a dot matrix display for greater flexibility and customisation, making the 850 a more advanced option for organisations that require more scalability and customisation as their operations evolve.

Designed for flexible deployment, the Cobra Performa Digital Series is compatible with most DMR Tier II products currently on the market, allowing organisations to transition to digital at their own pace without replacing entire systems at once. Both models are built for durability, featuring IP67 waterproofing and MIL-STD-810H certification to ensure reliable performance in demanding conditions.

Cobra’s new Performa Digital radios are distributed exclusively through Airsys in Europe. The Cobra Performa Digital Series radios will start shipping this autumn. To learn more, visit https://eu.cobra.com/

About Cobra Electronics 

Cobra Electronics is a major brand of Cedar Electronics, a global supplier of connected business, automotive and consumer electronics solutions. Cobra’s focus remains on keeping people connected on the move with their product line-up, including handheld professional and consumer two-way radios, CB and marine radios, radar detectors, smart dash cams, power solutions and a range of accessories. Leveraging its 65-year history of producing high-quality, reliable communications solutions, Cobra extends the Cedar Electronics mission to empower people to communicate effectively and enhance productivity. To learn more, please visit eu.cobra.com.  

Media Contact

Sara Osborne 
360PR+ for Cobra Electronics  
sosborne@360pr.plus

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/cobra-electronics-expands-its-professional-product-range-with-new-dmr-tier-ii-compliant-performa-digital-radios-in-europe-302791109.html

Continue Reading

Trending