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Hisense RGB-themed pop-up event lights up the new landmark of FIFA World Cup 2026™

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NEW YORK, June 12, 2026 /PRNewswire/ — As an Official Sponsor of the FIFA World Cup 2026TM, Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration with adidas, combining Hisense display technology with football culture through immersive interactive experiences. The activation is open to the public as a space to engage with the World Cup atmosphere.

Event Focus: RGB MiniLED Technology Promotion and Brand Authority Building

Hisense’s RGB-themed pop-up event is situated in a prime location beside ‘The Vessel’, the iconic structure at Hudson Yards in New York. From 9 to 13 June, the event aims to create a ‘new landmark’ that blends brand identity, technology and football culture. The installation features LED screens dynamically displaying Hisense brand messaging, RGB primary color animations and World Cup elements, cleverly interpreting “RGB” as the event’s core theme: “Real Game Begins with Hisense”. This conveys the message that an authentic and immersive viewing experience begins with Hisense’s cutting-edge display technology.

The activation showcased Hisense’s flagship RGB MiniLED lineup: three 116-inch UX series and one 85-inch U9 series television. As the Official VAR Review TV Provider, the series targets World CupTM viewing pain points through RGB MiniLED technology. Football-themed interactive games allowed visitors to experience color accuracy, motion clarity, large-screen immersion, and eye comfort firsthand, translating product specifications into perceptible viewing scenarios.

IP+ Campaign Collaborated with adidas: Creating an Immersive Brand Experience

A central feature of the RGB pop-up activation, Hisense partnered with adidas and FIFA to develop two football-themed interactive experiences:

Digital Mirror: Fans stood before a Hisense RGB MiniLED screen to virtually try on adidas kits, with RGB Chromagic technology rendering authentic jersey colors for personalized fan avatars.Color Mural: A shooting game progressively unlocked a co-branded “Real Game Begins with Hisense” mural, shareable on social media upon completion.

Both experiences employed Hisense RGB MiniLED technology as the underlying infrastructure, translating technical specifications into tangible interactive feedback. This approach moved “Real Game Begins with Hisense” from brand messaging to consumer-touchable experience.

This collaboration represents a key execution of Hisense’s FIFA World Cup 2026TM sponsorship activation. As an Official Sponsor, Hisense actively pursues IP-based cross-brand partnerships with fellow sponsors, converting single-brand exposure into multi-brand collaborative consumer experiences through shared technology resources and co-developed scenarios—achieving mutual brand endorsement and amplified impact.

The activation incorporated U.S. retail conversion logic through the “Our Host with Hisense” program. Participants completed football-themed quizzes, generating R/G/B color-profiled fan identity posters and matched product recommendations. QR codes directed traffic to the Hisense U.S. website for purchase. Offline interaction records granted entry to online discount coupon draws, enabling traffic exchange and sales conversion.

The New York RGB pop-up activation forms part of Hisense’s FIFA World Cup 2026TM sponsorship activation. From the immersive experience at Hudson Yards in New York, to the Hisense frontier technology showcase at the SFE commercial display zone, to the sensory interaction at the FIFA Museum in Toronto, from the fan passion at the FFF in Mexico City to the technical presentation at the IBC VAR operations center, Hisense employs RGB MiniLED technology as a unifying thread, weaving dispersed sponsorship rights into a cohesive brand narrative. This approach translates “Real Game Begins with Hisense” from messaging into tangible experiences, converts professional display technology into consumer-perceptible scenario-based language, and expands brand touchpoints through IP-based cross-sector partnerships. Hisense will continue building connections with global consumers, with technology as foundational infrastructure and football culture as emotional carrier.

 

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SOURCE Hisense

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CSTS and Borussia Dortmund Partner to Bring ‘EMMA’ and Football Culture Closer to Chinese Fans

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HONG KONG and BEIJING, June 12, 2026 /PRNewswire/ — CSTS Enterprises (“CSTS”) today announced a strategic collaboration with legendary German Bundesliga club Borussia Dortmund (BVB) aimed at deepening football culture, youth engagement, and fan experiences across Mainland China.

Through its Generation C initiative, CSTS will work closely with Borussia Dortmund to deliver a series of football-driven events, community initiatives, and digital activations, anchored by the club’s iconic mascot, “EMMA”.

Bringing BVB and EMMA Closer to Chinese Fans
As one of the most popular European football clubs in China, Borussia Dortmund has built a strong connection with Chinese supporters over the past decade. EMMA, the club’s beloved mascot, has emerged as a recognisable and engaging figure among supporters through regular appearances at football festivals, retail activations, charity events, and youth programmes.

Under the collaboration, CSTS will spotlight EMMA across a curated programme of fan-focused initiatives designed to connect more deeply with local audiences. These will include:

Football events and matchday experiencesYouth training and grassroots football initiativesCommunity and charity outreach programmesTravel and sports-themed activations linked to global football culture

Expanding Fan Engagement Through Asia Tour Activations
As part of the partnership, CSTS will support a range of initiatives tied to Borussia Dortmund’s upcoming Asia Tour aimed at expanding access, engagement, and visibility for fans in the region. Key components include:

Asia Tour Content and Fan Engagement: Creation of exclusive behind-the-scenes and fan-focused content following Borussia Dortmund throughout the tour.Match Ticket Allocation and Promotions: Distribution of match tickets to enable broader fan participation in selected markets.Regional Sponsorship Visibility: CSTS and Generation C branding featured across selected tour activations and promotional campaigns.Player Meet-and-Greet Events: Fan engagement events in key cities across China, including Guangzhou, Nanjing, and Chengdu, featuring Borussia Dortmund legends and former World Cup and Champions League Champions.

Driving Community Impact and Youth Development
The collaboration emphasises grassroots football and community impact. EMMA will make physical appearances at CSTS activations, including youth football experiences and welfare institute visits to inspire young players and fans.

The partnership reflects CSTS’s commitment to meaningful football experiences and supports Borussia Dortmund’s Asian fan engagement strategy across grassroots development, digital innovation, and community outreach – creating lasting value for fans, young athletes, and communities across China.

Further announcements on specific event dates, activations and initiatives in coming weeks.

About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with local and regional audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs such as the FIFA World Cup, Formula 1, and Waterbomb.

CSTS integrates experiential marketing, tourism, data, and technology to deliver connected audience experiences. The company engages consumers across physical events and digital channels, working with clients to execute at scale across markets, turning complex activations into co-ordinated, measurable outcomes.

About Borussia Dortmund
Borussia Dortmund (BVB) is one of the most iconic and successful football clubs in Germany. With over 80,000 spectators on average, BVB offers a vibrant matchday experience in Signal Iduna Park, featuring the iconic “Yellow Wall”—Europe’s largest standing terrace. Founded in 1909, the club is built on a tradition of “True Love,” focusing on passionate fan engagement, high-energy football, and community unity. Driven by a 50+1 fan-ownership policy, Borussia Dortmund is dedicated to affordable ticket prices, authentic fan experiences, and a strong, accessible partnership model.

 

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SOURCE CSTS Enterprises

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50% More Efficient: iQIYI Emerging Film Project “None Shall Escape” Charts a New Path for AI Film Production With NadouPro

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BEIJING, June 12, 2026 /PRNewswire/ — On June 9, iQIYI, China’s leading online entertainment platform, launched “None Shall Escape” on iQIYI and iQIYI International, a psychological thriller under the platform’s Emerging Film Project initiative. The film is among the first feature films produced with the support of NadouPro, iQIYI’s AI platform built for professional film and television production, which helped the production achieve a nearly 50% improvement in overall shot production efficiency.

“None Shall Escape” centers on a young medical student who travels alone to a secluded Western-style manor in search of her missing twin sister. What begins as a desperate search turns into a psychological ordeal as she unravels the estate’s dark secrets, navigating the line between reason and madness to survive.

Rethinking the Visual Effects Workflow

NadouPro’s workspace addresses one of the most persistent pain points in large-scale productions: managing massive visual effects shots across teams. Through a project management feature purpose-built for professional workflows, it gives teams a centralized, scalable environment for shot tracking and scene management.

“NadouPro connects to many different large-model tools, allowing us to run the same prompt across models and identify which performed best for each shot type. The project management interface also allowed our team to organize shots, track progress, and communicate in real time, something other AI tools we had used simply could not offer,” said Yu ZHANG, Visual Effects Director of “None Shall Escape”, who is part of a seasoned visual effects team with experience across multiple major drama series and film projects.

From Concept to Screen

Leveraging NadouPro, the production team handled conceptual art design and shot generation for multiple visual effects sequences, while also applying the platform to enhance live-action footage through effects refinement, prop replacement, and atmosphere augmentation. For one of the film’s most AI-intensive sequence – depicting human cells mutating under an experimental drug – NadouPro compressed what would have been nearly a month of atmosphere development under a traditional workflow into under one week, saving approximately three weeks overall.

For another scene requiring post-war smoke and haze around the manor exterior, the traditional approach would have demanded extensive particle simulation and compositing, with frame-by-frame work covering smoke dynamics, light matching, and camera tracking. With NadouPro, the team imported the live-action footage directly into the platform and, drawing on its integrated large-model tools, rapidly generated multiple stylistic variants that closely replicated real on-set conditions.

Post-production Director Xingsheng HAN noted that integrating NadouPro into the visual effects pipeline improved overall shot production efficiency by nearly 50%. For him, AI is not a replacement for human creativity but a tool that frees production teams from repetitive work, allowing them to redirect their energy toward the creative process itself. “Even without AI, experienced visual effects professionals could produce these shots”, he said. “The real question is how we draw on existing production expertise to complete long-form projects more efficiently and to a higher standard.”

NadouPro’s Rapid Adoption and Global Expansion

“None Shall Escape” is among the first feature films completed with the support of NadouPro, marking a step forward in iQIYI’s continued progress toward an industrialized AI workflow for feature film production.

Since opening for commercial use on April 20, NadouPro has onboarded more than 10,000 active creators and supported over 100 iQIYI original productions in under one month, reflecting strong early adoption across the industry. As NadouPro continues to roll out new features and expand internationally, these milestones further demonstrate the platform’s capabilities to support professional long-form content creation.

CONTACT: iQIYI Press, press@qiyi.com

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SOURCE iQIYI Inc.

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Maritime Silk Road documentary wins silver Telly Award

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HAIKOU, China, June 12, 2026 /PRNewswire/ — A news report from chinadaily.com.cn

The Chinese documentary Silk Road Sunken Treasures won the Silver Award in the General Documentary (Short Form) category for television at the 47th Telly Awards — one of the longest-running and most prestigious honors in international film and video production. It stood out from more than 13,000 entries submitted from over 50 countries.

The documentary — produced by CGTN under China Media Group — used compelling deep-sea footage and rigorous academic interpretations to bring the story of a milestone Chinese deep-sea archaeology discovery to a global audience.

The film presents the discovery and investigation of shipwreck sites on the northwestern slope of the South China Sea. The judges said it makes these findings accessible and emotionally resonant for viewers worldwide and marks a significant step in telling just what deep-sea archaeology is all about beyond the specialist research community.

From 2023 to 2024 — under the coordination of the National Cultural Heritage Administration — archaeological teams conducted systematic and groundbreaking surveys of two shipwreck sites located at a depth of about 1,500 meters southeast of Sanya.

The project involved 70 days of offshore operations and 63 dives by the crewed submersible Shenhai Yongshi — successfully recovering 928 cultural relics.

Archaeological research confirmed that both vessels were ancient trading ships dating to the Hongzhi and Zhengde periods of the Ming Dynasty (1368-1644).

The total estimated number of artifacts at the sites exceeds 100,000 pieces — making it one of the most significant underwater archaeological discoveries in the world in recent years and providing vivid evidence of the commercial vitality of the ancient Maritime Silk Road.

A spokesperson for the Hainan Provincial Institute of Cultural Relics and Archaeology said the shipwreck sites on the northwestern slope of the South China Sea represented a marine cultural heritage site of both local and global significance, bearing witness to Hainan’s deep-rooted maritime civilization.

Photo – https://mma.prnewswire.com/media/2996898/image1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/maritime-silk-road-documentary-wins-silver-telly-award-302798888.html

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