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Trip.com Group Limited Reports Unaudited First Quarter of 2026 Financial Results

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SINGAPORE, June 24, 2026 /PRNewswire/ — Trip.com Group Limited (Nasdaq: TCOM; HKEX: 9961) (“Trip.com Group” or the “Company”), a leading global one-stop travel service provider of accommodation reservation, transportation ticketing, packaged tours, and corporate travel management, today announced its unaudited financial results for the first quarter of 2026.

Key Highlights for the First Quarter of 2026 and Preliminary Outlook for the Second Quarter of 2026

Trip.com Group reported solid financial results in the first quarter of 2026
– Total net revenues increased by 17% year-over-year to RMB16.2 billion (US$2.4 billion), primarily driven by resilient travel demand.International business sustained robust growth across all segments in the first quarter of 2026
– Gross bookings on the Company’s international platform increased by approximately 65% year-over-year.
– Inbound travel bookings surged by approximately 90% year-over-year.For the second quarter of 2026, the Company expects year-over-year total net revenue growth to decelerate to approximately 3%–8%, with a corresponding impact on margins and bottom-line results

“Inbound travel continues to gain momentum, creating meaningful opportunities across the travel value chain and contributing to local economic development,” said James Liang, Executive Chairman. “Through continued investment in technology, product innovation, and destination enablement, we help improve connectivity between global travelers and local services. We remain committed to strengthening destination readiness and ecosystem connectivity, helping unlock the full potential of inbound travel and create long-term value for all stakeholders. As travel continues to evolve, we remain optimistic about the industry’s future and committed to serving as a trusted partner for its long-term development.”

“The travel market remained resilient in the first quarter of 2026, supported by continued growth in international travel demand and rising interest in more personalized travel experiences,” said Jane Sun, Chief Executive Officer. “To meet these evolving needs, we have worked closely with local partners to make travel more accessible and seamless. Through technology, AI-powered solutions, and targeted destination initiatives, we help travelers overcome language and information barriers while enabling more suppliers to connect with global demand, including many participating in international travel for the first time. Looking ahead, we will continue to strengthen our partner ecosystem and help more destinations and suppliers benefit from the growth of international travel.”

First Quarter of 2026 Financial Results and Business Updates

For the first quarter of 2026, Trip.com Group reported total net revenues of RMB16.2 billion (US$2.4 billion), representing a 17% increase from the same period in 2025, primarily driven by resilient travel demand. Total net revenues for the first quarter of 2026 increased by 5% from the previous quarter, primarily due to seasonality.

Accommodation reservation revenue for the first quarter of 2026 was RMB6.5 billion (US$944 million), representing a 17% increase from the same period in 2025, primarily driven by an increase in accommodation reservations. Accommodation reservation revenue for the first quarter of 2026 increased by 4% from the previous quarter, primarily due to seasonality.

Transportation ticketing revenue for the first quarter of 2026 was RMB6.1 billion (US$877 million), representing a 12% increase from the same period in 2025, primarily driven by an increase in transportation reservations. Transportation ticketing revenue for the first quarter of 2026 increased by 13% from the previous quarter, primarily due to seasonality.

Packaged-tour revenue for the first quarter of 2026 was RMB1.1 billion (US$164 million), representing a 19% increase from the same period in 2025, primarily driven by an increase in packaged-tour reservations. Packaged-tour revenue for the first quarter of 2026 increased by 7% from the previous quarter, primarily due to seasonality.

Corporate travel revenue for the first quarter of 2026 was RMB690 million (US$100 million), representing a 20% increase from the same period in 2025, primarily driven by an increase in corporate travel reservations. Corporate travel revenue for the first quarter of 2026 decreased by 15% from the previous quarter, primarily due to seasonality.

Cost of revenue for the first quarter of 2026 increased by 23% to RMB3.3 billion (US$483 million) from the same period in 2025 and increased by 3% from the previous quarter, which was generally in line with the fluctuations in total net revenues from the respective periods. Cost of revenue as a percentage of total net revenues was 21% for the first quarter of 2026.

Product development expenses for the first quarter of 2026 increased by 15% to RMB4.1 billion (US$589 million) from the same period in 2025 and increased by 1% from the previous quarter, primarily due to the increase in product development personnel related expenses. Product development expenses as a percentage of total net revenues were 25% for the first quarter of 2026.

Sales and marketing expenses for the first quarter of 2026 increased by 25% to RMB3.7 billion (US$543 million) from the same period in 2025 and decreased by 15% from the previous quarter, primarily due to the fluctuations in expenses relating to sales and marketing promotion activities. Sales and marketing expenses as a percentage of total net revenues were 23% for the first quarter of 2026.

General and administrative expenses for the first quarter of 2026 increased by 8% to RMB1.1 billion (US$163 million) from the same period in 2025 and decreased by 6% from the previous quarter. General and administrative expenses as a percentage of total net revenues were 7% for the first quarter of 2026.

Income tax expense for the first quarter of 2026 was RMB893 million (US$129 million), compared to RMB638 million for the same period in 2025 and RMB835 million for the previous quarter. The change in Trip.com Group’s effective tax rate was primarily due to the combined impacts of changes in respective profitability of its subsidiaries with different tax rates, changes in deferred tax liabilities relating to withholding tax, certain non-taxable income or loss resulting from the fair value changes in equity securities investments and exchangeable senior notes recorded in other income, and changes in valuation allowance provided for deferred tax assets.

Net income for the first quarter of 2026 was RMB2.5 billion (US$367 million), compared to RMB4.3 billion for the same period in 2025 and RMB4.3 billion for the previous quarter. Adjusted EBITDA for the first quarter of 2026 was RMB4.8 billion (US$701 million), compared to RMB4.2 billion for the same period in 2025 and RMB3.4 billion for the previous quarter.

Net income attributable to Trip.com Group’s shareholders for the first quarter of 2026 was RMB2.5 billion (US$363 million), compared to RMB4.3 billion for the same period in 2025 and RMB4.3 billion for the previous quarter. Excluding share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other income, and their tax effects, non-GAAP net income attributable to Trip.com Group’s shareholders for the first quarter of 2026 was RMB3.9 billion (US$568 million), compared to RMB4.2 billion for the same period in 2025 and RMB3.5 billion for the previous quarter.

Diluted earnings per ordinary share and per ADS was RMB3.67 (US$0.53) for the first quarter of 2026. Excluding share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other income, and their tax effects, non-GAAP diluted earnings per ordinary share and per ADS was RMB5.73 (US$0.83) for the first quarter of 2026. Each ADS currently represents one ordinary share of the Company.

As of March 31, 2026, the balance of cash and cash equivalents, restricted cash, short-term investment, and held to maturity time deposit and financial products was RMB104.0 billion (US$15.1 billion).

Recent Development

The Company is and has been the subject of investigations or inquiries by national authorities regarding competition law matters, consumer protection issues, and other areas. While the Company is unable to predict the outcome of any current or future investigations, litigation or inquiries, it remains focused on maintaining robust compliance and governance standards.

In January 2026, the Company received a notice of investigation from the State Administration for Market Regulation (“SAMR”) that it had commenced an investigation into whether the Company has abused or is abusing a dominant market position to engage in monopolistic conduct pursuant to the PRC Anti-Monopoly Law. As of the date of this press release, the Company is fully cooperating with the SAMR in its ongoing investigation, including by actively providing supplementary information and documentation, and will continue to engage constructively with the SAMR on compliance with regulatory requirements. Although the Company is currently unable to predict the timing, outcome or consequences of the investigation, or estimate the possible loss, that may be associated with it, the Company will continue to monitor developments closely. The SAMR’s investigation findings could directly result in a significant fine, other financial penalties and/or changes to the Company’s business practices and may have a material adverse effect on the Company’s consolidated financial position, results of operations, or cash flows. The Company remains committed to continuously reviewing its business practices while providing high-quality products and services to users and partners worldwide.

Business Outlook

For the second quarter of 2026, the Company expects net revenue to grow by approximately 3%–8% year -over-year. Compared with the first quarter, the slower pace of growth is expected to have a corresponding impact on margins and bottom-line results. This reflects direct and indirect impacts from macro headwinds such as elevated energy pricing and geopolitical volatility, alongside operational adjustments the Company implemented to align with evolving industry standards and compliance frameworks. This forecast represents Trip.com Group’s current and preliminary view based on the information available to it as of the date of this press release, and is subject to change and may be different from the second quarter financial results to be published in-due-course.

Conference Call

Trip.com Group’s management team will host a conference call at 8:00 PM on June 24, 2026, U.S. Eastern Time (or 8:00 AM on June 25, 2026, Hong Kong Time) following this announcement.

The conference call will be available live on Webcast and for replay at: https://investors.trip.com. The call will be archived for twelve months on our website.

All participants must pre-register to join this conference call using the Participant Registration link below:
https://register-conf.media-server.com/register/BI474cf1d2cafe4883828d22dcfc4b7d15.

Upon registration, each participant will receive details for this conference call, including dial-in numbers and a unique access PIN. To join the conference, please dial the number provided, enter your PIN, and you will join the conference instantly.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “may,” “will,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “is/are likely to,” “confident,” or other similar statements. Among other things, quotations from management in this press release, as well as Trip.com Group’s strategic and operational plans, contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, severe or prolonged downturn in the global or Chinese economy, general declines or disruptions in the travel industry, volatility in the trading price of Trip.com Group’s ADSs or shares, Trip.com Group’s reliance on its relationships and contractual arrangements with travel suppliers and strategic alliances, failure to compete against new and existing competitors, failure to successfully manage current growth and potential future growth, risks associated with any strategic investments or acquisitions, seasonality in the travel industry in the relevant jurisdictions where Trip.com Group operates, failure to successfully develop Trip.com Group’s existing or future business lines, damage to or failure of Trip.com Group’s infrastructure and technology, loss of services of Trip.com Group’s key executives, adverse changes in economic and business conditions in the relevant jurisdictions where Trip.com Group operates, any regulatory developments in laws, regulations, rules, policies or guidelines applicable to Trip.com Group, any investigation, enforcement or legal/administrative proceeding against Trip.com Group in connection with its business operation and other risks outlined in Trip.com Group’s filings with the U.S. Securities and Exchange Commission or the Stock Exchange of Hong Kong Limited. All information provided in this press release and in the attachments is as of the date of the issuance, and Trip.com Group does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Trip.com Group’s consolidated financial statements, which are prepared and presented in accordance with United States Generally Accepted Accounting Principles (“GAAP”), Trip.com Group uses non-GAAP financial information related to adjusted net income attributable to Trip.com Group Limited, adjusted EBITDA, adjusted EBITDA margin, and adjusted diluted earnings per ordinary share and per ADS, each of which is adjusted from the most comparable GAAP result to exclude the share-based compensation charges that are not tax deductible, fair value changes of equity securities investments and exchangeable senior notes recorded in other income, net of tax, and other applicable items. Trip.com Group’s management believes the non-GAAP financial measures facilitate better understanding of operating results from quarter to quarter and provide management with a better capability to plan and forecast future periods.

Non-GAAP information is not prepared in accordance with GAAP, does not have a standardized meaning under GAAP, and may be different from non-GAAP methods of accounting and reporting used by other companies. The presentation of this additional information should not be considered a substitute for GAAP results. A limitation of using non-GAAP financial measures is that non-GAAP measures exclude share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other income, and their tax effects that have been and will continue to be significant recurring expenses in Trip.com Group’s business for the foreseeable future.

Reconciliations of Trip.com Group’s non-GAAP financial data to the most comparable GAAP data included in the consolidated statement of operations are included at the end of this press release.

About Trip.com Group Limited

Trip.com Group Limited (Nasdaq: TCOM; HKEX: 9961) is a leading global one-stop travel platform, integrating a comprehensive suite of travel products and services and differentiated travel content. It is the go-to destination for many travelers in Asia, and increasingly for travelers around the world, to explore travel, get inspired, make informed and cost-effective travel bookings, enjoy hassle-free on-the-go support, and share travel experience. Founded in 1999 and listed on Nasdaq in 2003 and HKEX in 2021, the Company currently operates under a portfolio of brands, including Ctrip, Qunar, Trip.com, and Skyscanner, with the mission “to pursue the perfect trip for a better world.”

For further information, please contact:

Investor Relations
Trip.com Group Limited
Email: iremail@trip.com

 

Trip.com Group Limited

Unaudited Consolidated Balance Sheets

(In millions, except share and per share data)

December 31, 2025

March 31, 2026

March 31, 2026

RMB (million)

RMB (million)

USD (million)

ASSETS

Current assets:

Cash, cash equivalents and restricted cash

46,451

57,124

8,281

Short-term investments

32,007

23,892

3,464

Accounts receivable, net 

15,241

16,294

2,362

Prepayments and other current assets 

27,351

25,990

3,768

Total current assets

121,050

123,300

17,875

Property, equipment and software

5,445

5,660

820

Intangible assets and land use rights

13,013

12,979

1,882

Right-of-use asset

881

835

121

Investments (Includes held to maturity time deposit

 and financial products of RMB27,302 million and

RMB22,951 million as of December 31,2025 and

March 31, 2026, respectively)

61,375

54,791

7,943

Goodwill

62,268

62,222

9,020

Other long-term assets

600

492

71

Deferred tax asset

2,755

2,934

425

Total assets

267,387

263,213

38,157

LIABILITIES

Current liabilities:

Short-term debt and current portion of long-term debt

19,335

20,087

2,912

Accounts payable

19,150

19,987

2,897

Advances from customers

18,185

18,917

2,742

Other current liabilities

21,499

21,605

3,132

Total current liabilities

78,169

80,596

11,683

Deferred tax liability

3,949

4,091

593

Long-term debt

11,430

10,742

1,557

Long-term lease liability

585

542

79

Other long-term liabilities

654

519

75

Total liabilities

94,787

96,490

13,987

MEZZANINE EQUITY

131

136

20

SHAREHOLDERS’ EQUITY

Total Trip.com Group Limited shareholders’ equity

170,818

165,000

23,920

Non-controlling interests

1,651

1,587

230

Total shareholders’ equity

172,469

166,587

24,150

Total liabilities, mezzanine equity and

shareholders’ equity

267,387

263,213

38,157

 

Trip.com Group Limited

Unaudited Consolidated Statements of Income

(In millions, except share and per share data)

Quarter ended

Quarter ended

Quarter ended

Quarter ended

March 31, 2025

December 31, 2025

March 31, 2026

March 31, 2026

RMB (million)

RMB (million)

RMB (million)

USD (million)

Net Revenues:

Accommodation reservation 

5,541

6,287

6,510

944

Transportation ticketing 

5,418

5,368

6,050

877

Packaged-tour 

947

1,056

1,130

164

Corporate travel

573

808

690

100

Others

1,351

1,879

1,828

265

Total net revenues

13,830

15,398

16,208

2,350

Cost of revenue

(2,705)

(3,240)

(3,330)

(483)

Product development *

(3,525)

(4,028)

(4,062)

(589)

Sales and marketing *

(2,999)

(4,398)

(3,747)

(543)

General and administrative *

(1,038)

(1,198)

(1,124)

(163)

Income from operations

3,563

2,534

3,945

572

Interest income 

640

679

563

82

Interest expense

(286)

(115)

(115)

(17)

Other income

1,137

2,038

176

26

Income before income tax

expense and equity in loss of

affiliates

5,054

5,136

4,569

663

Income tax expense

(638)

(835)

(893)

(129)

Equity in loss of affiliates

(102)

(28)

(1,151)

(167)

Net income

4,314

4,273

2,525

367

Net (income)/loss attributable to

non-controlling interests and

mezzanine classified non-

controlling interests

(37)

18

(19)

(3)

Accretion to redemption value of

redeemable non-controlling

interests

(10)

(7)

(1)

Net income attributable to

Trip.com Group Limited

4,277

4,281

2,499

363

Earnings per ordinary share 

– Basic

6.48

6.53

3.85

0.56

– Diluted

6.09

6.11

3.67

0.53

Earnings per ADS 

– Basic

6.48

6.53

3.85

0.56

– Diluted

6.09

6.11

3.67

0.53

Weighted average ordinary

shares outstanding 

– Basic

660,203,576

655,910,664

648,991,284

648,991,284

– Diluted

702,144,923

700,452,261

681,679,206

681,679,206

* Share-based compensation included in expenses above is as follows:

  Product development 

220

304

363

53

  Sales and marketing 

41

67

66

10

  General and administrative 

219

293

262

38

 

Trip.com Group Limited

Unaudited Reconciliation of  GAAP and Non-GAAP Results

(In millions, except %, share and per share data)

Quarter ended

Quarter ended

Quarter ended

Quarter ended

March 31, 2025

December 31, 2025

March 31, 2026

March 31, 2026

RMB (million)

RMB (million)

RMB (million)

USD (million)

Net income

4,314

4,273

2,525

367

Less: Interest income

(640)

(679)

(563)

(82)

Add: Interest expense

286

115

115

17

Less: Other income

(1,137)

(2,038)

(176)

(26)

Add: Income tax expense

638

835

893

129

Add: Equity in loss of affiliates

102

28

1,151

167

Income from operations

3,563

2,534

3,945

572

Add: Share-based compensation

480

664

691

101

Add: Depreciation and amortization

204

217

194

28

Adjusted EBITDA

4,247

3,415

4,830

701

Adjusted EBITDA margin

31 %

22 %

30 %

30 %

Net income attributable to Trip.com Group Limited

4,277

4,281

2,499

363

Add: Share-based compensation

480

664

691

101

Add: (Gain)/loss from fair value changes of equity securities

investments and exchangeable senior notes

(526)

(1,673)

876

127

Add: Tax effects on fair value changes of equity securities

investments and exchangeable senior notes

(43)

212

(161)

(23)

Non-GAAP net income attributable to Trip.com Group

Limited

4,188

3,484

3,905

568

Weighted average ordinary shares outstanding-
 Diluted-non GAAP 

702,144,923

700,452,261

681,679,206

681,679,206

Non-GAAP Diluted income per share 

5.96

4.97

5.73

0.83

Non-GAAP Diluted income per ADS 

5.96

4.97

5.73

0.83

Notes for all the condensed consolidated financial schedules

presented:

Note 1: The conversion of Renminbi (RMB) into U.S. dollars (USD) is based on the certified exchange rate of USD1.00=RMB6.8980 on March 31, 2026 published by

the Federal Reserve Board.

 

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SOURCE Trip.com Group Limited

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AIA Australia, Long Service Corporation, New Zealand Police and RMBL Investments Named 2026 Appian APJ Innovation Award Winners

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Four organisations recognised for transforming mission-critical operations through process and AI

SYDNEY, Sept. 7, 2026 /PRNewswire/ — Appian [Nasdaq: APPN] today announced AIA Australia, Long Service Corporation New South Wales (NSW), New Zealand Police and RMBL Investments as the winners of its 2026 Asia Pacific and Japan Innovation Awards. The Innovation Awards celebrate customers driving AI automation and process transformation with measurable results on the Appian Platform.

The entrants span financial services, government, public safety, land administration and worker entitlements. The four Australian and New Zealand organisations were recognised for leveraging the Appian Platform to accelerate insurance claims, administer portable long service leave at scale, transform non-emergency police case management, and support the growth of investment and lending operations. They demonstrate how organisations can redesign complex processes, connect fragmented data and apply AI to deliver measurable improvements for employees, customers and communities.

“Real innovation earns its place in an organisation by making critical work faster, simpler and more accountable,” said Charlie Hutchinson, SVP Asia Pacific and Japan at Appian. “This year’s winners have moved beyond incremental improvements to redesign the processes at the heart of their operations. They demonstrate the measurable impact that process and AI can deliver when applied to work that really matters.”

The 2026 Appian APJ Innovation Award winners are:

AIA Australia

AIA Australia, a leading life and health insurer that protects the lives of more than 3 million Australians, is transforming claims management through a digital-first approach that makes the claims experience simpler, more transparent and easier to navigate.

Leveraging the Appian platform, AIA has created a connected ecosystem that streamlines interactions between customers, fund partners and claims teams, enabling greater efficiency and more personalised support for its customers when they need it most.

By innovating across the end-to-end claims journey, AIA is strengthening its ability to deliver timely assistance at critical moments while establishing a foundation for ongoing innovation and future growth.

Long Service Corporation (LSC) NSW

Long Service Corporation, working with Deloitte, built a digital application on Appian to administer the NSW Community Services Industry portable long service leave scheme.

The application connects workers, employers and Long Service Corporation through dedicated digital portals supporting registration, identity verification, worker nominations, service returns, payments and notifications. By bringing these functions together in one platform, the application enables Long Service Corporation to administer the scheme more efficiently and at scale. Since its launch in April 2026, more than 2,200 employers have submitted over 8,800 service returns and more than 220,000 workers have been nominated into the scheme. The platform has also processed more than $110 million in levy payments to fund workers’ portable long service leave entitlements.

New Zealand Police

New Zealand Police built a nationwide case management system on Appian for its 105 non-emergency service, replacing separate regional processes previously managed through Microsoft Outlook and shared folders.

The Appian Platform centralises incoming emails and case information, applies 35,000 assignment rules and intelligently directs cases according to factors including offence type and location. The solution has reduced case processing time from up to two weeks to four hours, cut backlogs from approximately 4,000 cases to fewer than 50 during most shifts and saved 18,000 hours annually in email management. It has also enabled the equivalent of at least 10 full-time employees to move from administrative triage into higher-value frontline support.

RMBL Investments

RMBL Investments, working with Persistent, has used the Appian Platform to connect its investor, borrower, introducer and employee operations.

The Appian environment spans customer self-service, investment and loan applications, portfolio management, servicing, communications, IT service management, document generation and AI-enabled processes. It now supports more than 5,000 clients and approximately A$3 billion in funds under management. The multi-year transformation has helped streamline operations, with efficiency improvements of up to 72% in some areas, giving RMBL greater capacity to grow without manual effort increasing at the same pace.

About Appian

Appian provides AI automation for the most important business processes at the world’s largest organisations.

On the Appian platform, customers build AI-powered processes that accelerate work, reduce cost, and manage risk. Our platform is known for its unique power, reliability, and scale. We’ve been automating processes for more than 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, YouTube, Instagram, Facebook, and X.

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SOURCE Appian

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WEPSEA 2026 Concludes, Highlighting Southeast Asia’s Transition Towards Smarter and More Sustainable Packaging

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SHANGHAI, Sept. 6, 2026 /PRNewswire/ — WEPSEA 2026 concluded successfully after three days of exhibitions, conferences, business forums, and industry exchanges, reaffirming the growing importance of Southeast Asia as one of the world’s most dynamic markets for the packaging and printing industry.

As a regional platform rooted in Indonesia and serving the broader Southeast Asian market, WEPSEA 2026 brought together packaging manufacturers, technology providers, converters, brand owners, suppliers, industry associations, and professional buyers to explore how innovation, collaboration, and sustainable development are reshaping the future of the industry.

More than an exhibition, WEPSEA has become a meeting point where technology meets market demand, and where regional businesses connect with global expertise to accelerate industrial transformation.

Reflecting the Next Stage of Industry Development

One of the clearest messages emerging from WEPSEA 2026 was the changing direction of investment across Southeast Asia’s packaging industry.

As consumer markets continue to expand—driven by the growth of food and beverage, e-commerce, healthcare, personal care, and modern retail—the expectations placed on packaging manufacturers are evolving rapidly. Businesses are no longer focused solely on increasing production capacity; they are placing greater emphasis on manufacturing efficiency, product quality, operational flexibility, and sustainable development.

Throughout the exhibition, discussions between exhibitors and visitors increasingly centered on practical production challenges and long-term competitiveness.

How can manufacturers reduce reliance on manual labour through automation? How can production become more flexible to respond to shorter product life cycles and increasingly customized orders? How can companies meet higher standards for food safety, Halal compliance, environmental responsibility, and international supply chains?

These questions were echoed across conference sessions, business meetings, and technical discussions, reflecting a broader transformation taking place throughout the region’s packaging sector.

Innovation Supporting Industrial Transformation

Against this backdrop, WEPSEA 2026 showcased technologies and solutions spanning the entire packaging value chain, from corrugated packaging, folding cartons, and flexible packaging to digital printing, intelligent manufacturing, converting equipment, and packaging materials.

Rather than simply displaying products, exhibitors engaged visitors in discussions on how new technologies can improve productivity, reduce waste, optimize resource utilization, and enhance manufacturing quality. Live equipment demonstrations and face-to-face technical exchanges enabled companies to better understand how innovation can be translated into practical business value.

The exhibition reinforced the growing role of technology as a key driver of industrial upgrading across Southeast Asia.

Knowledge Exchange Driving Industry Progress

Alongside the exhibition, WEPSEA’s conference programme created an open platform for dialogue among industry experts, business leaders, and technology providers.

Topics including smart packaging, artificial intelligence in manufacturing, material innovation, e-commerce packaging, Halal packaging, supply chain resilience, and sustainable production highlighted both the opportunities and the challenges facing the industry.

Practical workshops further encouraged the exchange of operational expertise by focusing on printing quality management, defect prevention, colour consistency, and production optimization. Meanwhile, the Business Forum Pack ID explored digital procurement, consumer brand development, and policy trends influencing the regional printing and packaging market.

Together, these activities demonstrated that future industry competitiveness depends not only on advanced equipment, but also on knowledge sharing, technical collaboration, and continuous innovation.

Building a More Connected Regional Packaging Ecosystem

Another defining feature of WEPSEA 2026 was the strong support and participation of leading packaging and printing associations from across Asia, highlighting the exhibition’s growing role as a regional platform for industry collaboration.

Official delegations and representatives attended from the countries and regions including the Malaysian Corrugated Carton Manufacturers’ Association (MACCMA), Corrugated Box Manufacturers Association, Singapore (CBMA), Asosiasi Kotak Karton Gelombang Indonesia (AKKGI), Thai Corrugated Packaging Association (TCPA), Association Corrugated Converting Indonesia (ACCI), Bangladesh Institute of Packaging (BIP), Indonesian Packaging Federation (IPF), Malaysia Printing Association (MPA), Hong Kong Corrugated Paper Manufacturers’ Association Ltd (HKCPMA), Packaging Development Federation (PDF) and PRINTPACK Indonesia.

Their active participation enriched the exhibition through technical exchanges, delegation visits, conference support, and business networking activities, fostering closer dialogue between industry organisations, manufacturers, suppliers, brand owners, and buyers across the region.

As supply chains become increasingly interconnected, platforms like WEPSEA play an increasingly important role in strengthening regional cooperation, facilitating knowledge exchange, and supporting the sustainable development of Southeast Asia’s packaging and printing industry.

Creating Long-Term Value Beyond the Exhibition

While WEPSEA 2026 has come to a close, the conversations initiated, partnerships established, and ideas exchanged during the event will continue to generate value for the industry long after the exhibition ends.

Looking ahead, WEPSEA will continue to serve as an open platform that connects innovation with industry needs, strengthens regional cooperation, and supports the sustainable development of Southeast Asia’s packaging and printing industry.

As the region continues to embrace smarter manufacturing, greener production, and deeper international collaboration, WEPSEA remains committed to bringing together the people, technologies, and ideas that will help shape the next chapter of the industry’s development.

View original content:https://www.prnewswire.com/news-releases/wepsea-2026-concludes-highlighting-southeast-asias-transition-towards-smarter-and-more-sustainable-packaging-302871000.html

SOURCE RX (China) Investment Co., Ltd.

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XCOTTON Helps Global Brands Protect Every Customer After Purchase

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LOS ANGELES and NEW YORK and LAS VEGAS, Sept. 6, 2026 /PRNewswire/ — As IFA 2026 enters its final days in Berlin, global brands are showcasing the next generation of products designed to improve everyday life—from smart home solutions and robotics to personal mobility and connected living. Behind every innovative product, however, is another important challenge: ensuring customers continue to have a positive experience after purchase.

At IFA 2026, Xcotton is connecting with brands, retailers, and technology companies to discuss how businesses can better protect customer purchases, reduce delivery-related risks, and create smoother resolution experiences. From shipping and delivery issues to unexpected damage, loss, and customer support challenges, every post-purchase interaction can influence how customers perceive a brand.

As a U.S.-based post-purchase protection platform, Xcotton helps modern e-commerce brands protect every order after checkout through shipping protection, product protection, extended warranty, and insurance-backed coverage solutions. With over 1,000 five-star ratings on Trustpilot and strong reviews from Shopify merchants, Xcotton has earned recognition for helping brands deliver a more reliable post-purchase experience.

For growing consumer brands, delivering a great product is only the beginning. International expansion, increasingly complex logistics networks, and rising customer expectations require reliable solutions that help protect every order, resolve unexpected issues, and maintain customer trust. Xcotton’s protection capabilities extend beyond the U.S. Through its licensed insurance intermediary in France, Xcotton is authorized to provide compliant insurance solutions to merchants and consumers across the European Union, giving internationally focused brands access to protection solutions designed for their customers and markets.

Protecting the Customer Experience Beyond the Product

Today’s consumer brands compete on more than product innovation. Customers expect a complete experience—from discovering a product and completing a purchase to receiving their order and getting support when something unexpected happens.

For brands selling internationally, challenges can arise at every stage of fulfillment. Packages may be delayed, lost, or damaged during transit. High-value products may require additional protection, while customers may expect fast, straightforward resolutions when delivery issues occur. Without a clear process, these moments can create friction for both customers and merchants.

A delivery problem can leave customers uncertain while increasing support costs, replacement expenses, refunds, and operational complexity for brands. Customers rarely know which carrier handled the package, where the issue occurred, or which operational step failed. They know only one thing: they purchased from the brand. That makes the brand responsible for helping find a solution.

This is where post-purchase protection becomes an important part of the customer experience. Xcotton helps brands address these challenges with a structured post-purchase protection platform designed to simplify resolution, reduce delivery risk, and give customers greater confidence after checkout.

XCOTTON: A Smarter Approach to Post-Purchase Protection

Xcotton helps merchants give customers greater confidence after checkout. Through shipping protection, product protection, extended warranty, and insurance-backed coverage solutions.Here are some of the ways Xcotton helps brands manage the post-purchase experience:

Shipping protection

Packages can face unexpected issues throughout the delivery journey, including loss, damage, theft, and other transportation-related problems. Xcotton provides shipping protection solutions that give customers a clear path to support when delivery problems occur, reducing uncertainty and improving confidence after purchase.

Product protection & Extended Warranty

For higher-value products and complex consumer goods, protection can extend well beyond delivery. Xcotton helps brands offer product protection and extended warranty coverage that supports customers throughout the ownership journey, providing added peace of mind beyond the standard warranty period. These flexible protection options help merchants safeguard products that represent a significant investment while strengthening customer confidence and creating additional value for both shoppers and brands.

Streamlined claims resolution

When something goes wrong, speed and clarity matter. A complicated claims process can frustrate customers while creating additional workload for support teams. Xcotton simplifies post-purchase claims and resolution, giving brands a centralized platform to manage their post-purchase protection and claims activity through one platform.

Flexible protection solutions

Every brand has different products, customers, and business requirements. Xcotton provides flexible protection solutions that can be adapted to different business models and product categories.

For example, eligible claims can remain open beyond 30 days, giving customers more time to report certain post-purchase issues. For eligible product claims, shoppers can also have the option of receiving a replacement or refund, depending on the applicable coverage and claim circumstances. This flexibility allows brands to build a protection experience that better matches their products and customers.

For customers, Xcotton provides greater confidence when placing an order and a clearer path forward when something unexpected happens. For merchants, Xcotton provides a more reliable way to manage delivery and product-related risks, streamline claims resolution, and protect the customer relationships they work hard to build.

The goal is simple: Help brands turn post-purchase protection into a better customer experience and a smarter business advantage.

Supporting Brands Across Consumer Categories

IFA 2026 brings together companies from many different industries, reflecting the diversity of modern consumer commerce. Several brands demonstrate how companies are reimagining everyday products through innovation and customer-focused design.

Belffin is a pioneer in flexible home solutions, specializing in versatile modular sofa designs that transform modern living. Belffin is designed specifically for urban American households and consumers who value efficient space utilization, perfectly blending ergonomic comfort with functional innovation. Our core signature—the modular sectional sofa—features integrated hidden storage, tool-free assembly, and customizable layouts that seamlessly adapt to evolving spatial needs. Combining pet-friendly, easy-to-clean performance fabrics with robust eco-conscious frames, every sectional sofa offers an ideal balance of durability, style, and practical luxury. At IFA 2026, Belffin continues to redefine adaptable furniture, empowering customers to shape living spaces that truly grow with them.

Eskute was founded in 2019 and has grown into a leading global personal mobility brand. Committed to making technology more accessible, Eskute provides high-quality mobility solutions at more affordable prices. Eskute offers an extensive product portfolio covering multiple riding scenarios, including the T Series electric trikes, V Series retro moped-style e-bikes, NOVA Series high-performance electric dirt bikes, C Series urban commuter e-bikes, and F Series urban all-terrain e-bikes. In addition, Eskute has earned an impressive 4.8 rating on Trustpilot. With global phone support and dedicated after-sales service centers, the brand has built strong customer loyalty and consistently high levels of customer satisfaction.

Yarbo is a pioneering global brand in yard robotics, dedicated to making outdoor maintenance smarter and more autonomous. Starting with the Robot Snow Blower, Yarbo expanded its vision to address the limitations of conventional single-purpose yard robots, developing an innovative “1+N” modular system that transforms one universal Core into an All-Season Yard Robot. With interchangeable modules for lawn mowing, leaf collection, snow removal, and more, Yarbo provides a versatile solution for year-round yard care, bringing its vision of smart outdoor living to life.

Turning Post-Purchase Challenges Into Opportunities

For brands, unexpected issues are unavoidable. The difference is how those moments are handled. With the right protection and resolution strategy, brands can transform challenging moments into opportunities to demonstrate reliability and customer commitment.

This is especially important as DTC (direct-to-consumer) businesses expand globally.

More markets mean more customers—but also more complex logistics, more delivery scenarios, and more expectations around service quality. Brands that invest in post-purchase experiences can create stronger relationships and improve customer confidence long after the original purchase.

Xcotton helps brands create better outcomes during these critical moments with protection solutions designed to support both merchants and customers. By turning protection into part of the customer experience, Xcotton helps shoppers feel confident that the brands they choose will stand behind their purchases.

XCOTTON Connects With Global Brands at IFA 2026

IFA 2026 provides an opportunity for companies from around the world to connect, exchange ideas, and shape the future of consumer products. As commerce continues to evolve, protection and customer experience are becoming increasingly important to sustainable growth.

Xcotton connects with global brands across consumer technology, e-commerce, smart home, lifestyle, retail, and logistics to build partnerships and deliver better post-purchase protection. By helping brands reduce operational challenges and streamline resolutions, Xcotton aims to create stronger customer experiences after every purchase.

Xcotton helps businesses make the post-purchase journey more secure, efficient, and customer-focused through protection solutions designed for your business. Every order represents more than a transaction. It represents a customer relationship worth protecting.

Media Contact: merchantsupport@xcotton.ai 

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