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Edge226 Acquires AnyClip Ltd. to Power the Future of AI-Powered Cross-Channel Performance Marketing

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Acquisition Strengthens Edge226’s Video Intelligence, AI, and Cross-Channel Capabilities Across CTV, Mobile Web, In-App, and Rewarded Advertising

TEL AVIV, Israel, July 2, 2026 /PRNewswire/ — Edge226, an AI-powered cross-channel performance marketing platform for mobile apps and games, today announced the acquisition of AnyClip Ltd., an AI-powered video intelligence company built for media companies and publishers.

The acquisition strengthens Edge226’s capabilities across video intelligence, artificial intelligence, and monetization, accelerating the company’s vision to build a more advanced performance platform that connects marketing investment more directly to measurable business outcomes.

AnyClip brings proprietary AI capabilities that analyze and understand video content at scale, enabling smarter video experiences, stronger contextual intelligence, and more effective monetization. Together with Edge226’s AI-powered performance infrastructure, advertiser demand, and measurement capabilities, the companies aim to deliver more advanced outcome-driven advertising solutions across CTV, in-app, rewarded, and desktop environments.

Financial terms of the transaction were not disclosed.

Yoav Kirmayer, Co-CEO of Edge226

“The acquisition of AnyClip marks another important step in Edge226’s long-term growth strategy. As the advertising ecosystem continues to evolve, we remain focused on expanding our technology platform, strengthening our market position, and creating more value for advertisers, publishers, and partners.

AnyClip has built an impressive business with strong technology, deep market expertise, and meaningful customer relationships. This acquisition broadens our capabilities and creates new opportunities to scale across high-growth areas of digital media.

We are excited to welcome the AnyClip team to Edge226 and look forward to building the next phase of growth together.”

Avishay Raviv, Co-CEO of Edge226

“This acquisition strengthens our ability to deliver on Edge226’s mission: helping mobile apps and games grow through transparent, outcome-driven performance marketing.

By integrating AnyClip’s proprietary AI and video intelligence with Edge226’s cross-channel performance infrastructure, advertiser demand, and measurement capabilities, we are creating a stronger platform that drives better outcomes for marketers and unlocks greater monetization opportunities for publishers.

Together, we are building the next generation of AI-powered performance marketing across video, CTV, mobile, and emerging digital channels.”

Gil Becker, CEO of AnyClip

“This transaction marks an important milestone in AnyClip’s journey. Over the years, we have built a strong business, developed innovative and proprietary AI technology, and assembled an exceptional team that has consistently delivered value to customers and partners.

Our technology enables publishers to understand their video content at scale, improve discovery and recommendations, deliver contextual advertising, and create more engaging video experiences. Together with Edge226, we will be able to combine content intelligence with user and audience data, opening the door to more advanced personalization and targeting capabilities.

Edge226’s established DSP, extensive demand relationships, and monetization capabilities will also allow AnyClip to come to market with an even stronger value proposition for publishers. Together, we will be able to expand our solutions and accelerate our investment in high-growth areas such as vertical video, in-app experiences, and new video monetization formats.

I am incredibly proud of what we have accomplished together and grateful to everyone who contributed to the company’s success. Edge226 is well-positioned to build on this foundation, and I am confident that the combination of our technologies, talent, data, demand, and market expertise will create significant opportunities for growth in the years ahead.

On behalf of the entire AnyClip team, I would like to thank our employees, customers, partners, and investors for their trust and support throughout this journey.”

About Edge226

Edge226 is an AI-powered cross-channel performance marketing platform built for mobile apps and games. The company helps advertisers scale through transparent, outcome-driven campaigns optimized around installs, purchases, and ROAS across CTV, in-app, rewarded, and mobile channels.

About AnyClip

AnyClip is an AI-powered video technology company built for media companies and publishers. Its proprietary Visual Intelligence Platform helps organizations analyze, understand, tag, search, recommend, and package video content at scale, making video libraries easier to discover, distribute, personalize, and monetize.

With advanced contextual understanding, AI-driven recommendations, smart video experiences, and intelligent monetization engines, AnyClip helps publishers increase engagement, unlock new inventory, and maximize revenue across their video assets.

Contacts

marketing@edge226.com

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England’s Togetherness and Leadership Inspire a New Generation as EE Launches Mentor Badge to Support Boys Both On and Off the Pitch

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LONDON, July 3, 2026 /PRNewswire/ — England’s exploits this summer have been defined by resilience, but it’s the composure shown by its leaders in high-pressure moments that’s resonating most. Thomas Tuchel’s calm considered touchline manner and Harry Kane’s steadying presence and leadership on the pitch have offered fans a real-world lesson in emotional intelligence, and proof that strength and openness aren’t mutually exclusive, even under intense scrutiny.

That leadership couldn’t be arriving at a more important moment. New research from EE, lead partner of the Home Nations Football Associations, reveals the scale of harmful online influence shaping boys’ attitudes and behaviour, with 42% of boys aged 11–16 exposed to damaging stereotypes, including the idea that men shouldn’t show emotion on a weekly basis. Against that backdrop, seeing elite figures model a different kind of strength matters: 69% of boys say hearing professional footballers speak openly about pressure and vulnerability makes them more comfortable with their own emotions. Meanwhile, 71% of parents believe a coach holds as much, or more, sway over their son’s sense of masculinity than online content does.

This isn’t a small issue. Football remains one of the most powerful spaces in a young boy’s life; a place where identity, confidence and belonging are shaped as much as skill. Tuchel’s approach echoes EE’s ongoing ‘Yes Boys’ campaign, which is working to counter negative online influences by helping young players build confidence, identity and resilience, both in the changing room and beyond it. With 95% of grassroots coaches saying emotional and mental wellbeing support is now central to their role, EE is equipping them with practical tools through the EE Mentor Badge, developed in partnership with Internet Matters, to help translate elite-level leadership into everyday coaching practice.

Thomas Tuchel commented about EE’s Mentor Badge: “EE has designed a programme to help coaches guide boys through the pressures of growing up online. Every module is built with leading voices in science, psychology and football, equipping coaches with the tools to help build up our boys – on and off the pitch.”

EE Mentor Badge: Key Tips for Coaches and Parents

Challenge Language, Not Character – Address harmful language calmly and consistently to set clear team standards.Redefine Leadership – Model inclusive behaviour and define leadership through how players treat each other, not hierarchy.Curiosity Over Confrontation – Ask where a phrase came from rather than shutting the conversation down.Focus on Performance, Not Appearance – Keep the emphasis on effort, not looks-based trends.Know When to Escalate – Follow safeguarding procedures for persistent or targeted behaviour.

To find out more and access the full Mentor Badge, search ‘EE Yes Boys’ or click here.

Photo: https://mma.prnewswire.com/media/3003885/EE.jpg
Logo   https://mma.prnewswire.com/media/3003884/EE_Logo.jpg

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Mytheresa Launches Mytheresa Out East, a Bespoke Mobile Boutique Experience in the Hamptons This Summer

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EAST HAMPTON, N.Y., July 3, 2026 /PRNewswire/ — This Summer, leading luxury multi-brand digital platform Mytheresa will bring its signature appproach to curation and client service directly to the Hamptons with the launch of a bespoke mobile boutique experience, Mytheresa Out East.

From June 30 through August 6, a fully customized Airstream will travel throughout the Hamptons, making stops at some of the region’s most sought-after beaches, hotels, wineries, restaurants, and cultural destinations. Hauled by a Storm Blue R1T from exclusive vehicle Rivian, the activation offers a new way for clients to engage with the Mytheresa brand throughout the season. Private shopping appointments for top clients will take place on Tuesdays and Wednesdays, while Thursdays will be open to the public through walk-ins and on-site registration.

Inside, guests will discover a curated edit of summer-ready fashion and accessories presented in a thoughtfully designed space furnished in partnership with Lulu and Georgia. Private appointments will feature refreshments from Saratoga Spring Water, while each client will receive a bespoke floral arrangement presented in a Ginori 1735 vase as part of an exclusive gifting experience. Throughout the summer, the mobile boutique will make appearances at select Hamptons destinations, including The Hedges Inn, Topping Rose House, Wölffer Estate Vineyard , and Montauk Yacht Club.

“At Mytheresa, we are constantly exploring new ways to connect with our clients through exceptional service and meaningful experiences,” said Carly Rosenberg, President of North America. “Mytheresa Out East brings our world directly to the Hamptons, allowing us to offer a highly personalized shopping experience in select iconic Hamptons destinations.”

Blending mobility with elevated service, Mytheresa Out East reimagines the traditional storefront through a more personal, experience-led approach to luxury retail.

Imagery:
https://we.tl/t-KupFBJBXevT7RcGb 

#Mytheresa
Mytheresa PR Contact: aaron.alexander@mytheresa.com

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Xtalks Announces its Life Science Webinar Calendar for July 2026

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Upcoming free, educational webinars from Xtalks will feature topics on biomarkers, clinical trials, commercialization and HEOR, emerging market, food ingredients and innovations, laboratory technology, medical device safety and regulation, patient recruitment and retention, pharma manufacturing and supply chain, pharmaceutical regulation, pharmacovigilance and preclinical research.

TORONTO, July 3, 2026 /PRNewswire/ — Stay on top of current hot topics through free webinars presented by leading experts in the pharma, biotech, medical device and food industries. Access to all webinars is free, so be sure to register today to save your place! Participate in the discussion and stay relevant in your field!

Visit www.xtalks.com to see our upcoming webinars:

BIOMARKERS
Jul 15 – Precision Neurology Made Practical: Faster Development Through Biomarkers and Real-World Insight

CLINICAL TRIALS
Jul 07 – Strengthen TMF Strategy Under ICH E6(R3) Risk Expectations
Jul 08 – Effectively Streamlining EU & UK Clinical Trial Sample Testing
Jul 09 – COAs in Early-Stage Alzheimer’s Trials: How scientific strategy, eCOA & rater training align to protect endpoint & data quality
Jul 09 – Leveraging real-world diagnostic data to accelerate Alzheimer’s research and care
Jul 13 – How Advocacy Perspectives Can Improve Neurology Research
Jul 16 – From Data to Evidence: A Framework for RWD Study Design & Causal Inference
Jul 22 – ASCO 2026: Turn Oncology Data into Smarter Trial Strategy
Jul 23 – Use Patient Insights to Improve Real-World Data Quality
Jul 30 – Flexible Trial Execution: Blending Site-Based and At-Home Models Without Compromising Quality

COMMERCIALIZATION & HEOR
Jul 09 – How to Use Your Existing Data to Predict Access Delays and Reduce Drop-Off
Jul 21 – Beyond Monitoring: How AI Is Turning Pharma CI into a Commercial Decision Engine
Jul 23 – Beyond Weight Loss: Obesity Trial Design for Real-World Patient and Payer Impact

EMERGING MARKET
Jul 29 – Rethinking European Expansion: What Life Science Leaders Can Learn from Latvia

FOOD INGREDIENTS & INNOVATIONS
Jul 22 – The Future of Healthy Aging: Powered by Longevity Science

LABORATORY TECHNOLOGY
Jul 07 – De-Risk Automated Liquid Handling with Low Volume Verification
Jul 15 – Improve Blood Assay Analyte Preservation & Recovery with Advanced Materials
Jul 20 – Strategies to Reduce Risk in Multi-Site Assay Cross-Validation
Jul 23 – De-Risk Automated Liquid Handling with Low Volume Verification (Broadcast 2)
Jul 24 – Streamlining Protein Crystallography Automation from Sample Prep to Imaging

MEDICAL DEVICE SAFETY & REGULATION
Jul 14 – How to Use AI to Accelerate Regulated Software Development
Jul 28 – Using AI to Improve QMSR Readiness in Medical Device Quality

PATIENT RECRUITMENT & RETENTION
Jul 02 – Clinical Trial Rescue: Fix Recruitment & Get Timelines Back on Track
Jul 29 – Reduce Recruitment Risk by Understanding Patient Decisions

PHARMA MANUFACTURING & SUPPLY CHAIN
Jul 21 – Reducing Downstream Bottlenecks with Pre-packed Chromatography Columns
Jul 30 – Seamless Biopharmaceutical Development for Accelerated Validation Readiness

PHARMACEUTICAL REGULATION
Jul 08 – The 5 Pillars of AI Governance to Reduce GxP Risk
Jul 14 – How to Prepare for a Successful Drug Marketing Application Submission

PHARMACOVIGILANCE
Jul 22 – How MI, PV & Regulatory Collaborate on Signals, Labeling, Crisis Response and AI

PRECLINICAL RESEARCH
Jul 20 – Predict bsAb Liabilities Earlier to Reduce Development Risk
Jul 29 – Streamline Targeted LNP Development to Improve Preclinical Translation
Jul 30 – Use Novel ADME Tools to Improve Early Human PK Projection

ABOUT XTALKS

Xtalks — The Life Science Community™ empowers professionals across pharma, biotech, medtech, healthcare and research with the trusted knowledge and collaborative insights that move the industry forward. Powered by Honeycomb Worldwide Inc., Xtalks delivers news, feature articles, webinars, podcasts, videos, expert interviews, curated job opportunities and more designed to support informed decision-making in a fast-evolving sector.

Every year, thousands of professionals rely on Xtalks for timely intelligence, peer perspectives and industry thought leadership. Join our life science community to stay informed, connected and ready for what’s next.

To learn more about Xtalks, visit www.xtalks.com
For information about working with Xtalks to host your webinar, visit https://xtalks.com/partner-with-us/

Contact:
Soumya Shashikumar
Tel: +1 (416) 977-6555 x272
Email: skumar@xtalks.com

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