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Alta Raises $25M to Redefine the Go-to-Market Architecture for Revenue Teams

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By transforming the GTM stack, Alta’s AI team brings a learning curve managers can only dream about

TEL AVIV, Israel, July 8, 2026 /PRNewswire/ — Alta, the AI System of Actions for go-to-market teams, today announced $25 million in Series A funding. The round was led by IN Venture, with participation from Mindset Ventures, Skywell Capital, LeumiTech77 and existing investors Entrée Capital, Target Global, and Verissimo Ventures, along with prominent angel investors and scout funds.

Alta will use the funding to accelerate growth by expanding its team globally, growing its customer base, and enhancing the platform – adding new data, CRM, and advertising integrations, as well as introducing agents for account management and cross-selling.

Alta hit its first million in revenue within months of commercializing and is on track for 800% revenue growth this year. Its platform is already being used by Snowflake, Deel, Atlassian, and Atoms, as well as hundreds of businesses, from Fortune 500 companies to SMBs.

For decades, GTM has run on “systems of record”: CRMs and data warehouses storing information until a human acts on it and dozens of disjointed tools that don’t communicate.  As companies increasingly implement AI, the industry has bet on AI agents as point solutions for automating outbound or inbound GTM at scale. The results, however, often fall short, and can even exacerbate problems by scaling broken playbooks. Even though AI allows teams to generate more activity, pipelines remain flat, lead quality has fallen, and reply rates have dropped as buyers’ inboxes are filled with generic, monotonous, AI-generated outreach.

Industry leaders like Salesforce and HubSpot have introduced agent-enablement layers through APIs, MCP tools, and CLI interfaces, underscoring a broader race to add intelligence to systems originally designed for data storage and workflow management. But retrofitting intelligence onto legacy architectures is fundamentally different from building an intelligence-native platform from the ground up – one that understands business context, orchestrates every customer and operational touchpoint, and continuously compounds value through real-world outcomes. Recognizing this need, Alta designed and built its solutions.

Alta tackles the challenge of deploying AI agents by first building a “Company Brain” that serves as a centralized intelligence layer that maps exactly how a business’s GTM engine works. Instead of relying on a fragmented stack of disconnected software, Alta replaces them with a single, coordinated network of AI agents that learn from every action. Powered by this shared “Brain” and fueled by more than 50 data sources and hundreds of buying signals, these agents orchestrate and act on existing systems of record, collaborating and evolving as a single unit with every single interaction. The platform partners with Salesforce, HubSpot, IBM, and Google, and connects to 60+ GTM tools, including Attio and Clay, enabling Alta to run on top of the stack teams already in use rather than locking them into a closed box.

“Before the cloud, every company building software racked and maintained its own servers,” said Stav Levi-Neumark, CEO and Co-founder of Alta. “We’re doing for go-to-market what AWS did for infrastructure and the cloud: transforming a stack of cobbled-together tools that never communicated into one system that simply runs well, learns, and drives revenue pipelines and sales.”

“The market spent three years adding tools to the sales stack. The team at Alta went the other way and built the intelligence layer the whole stack was missing,” said Eitan Naor, Managing Partner at IN Venture (Member of Sumitomo Corporation’s Venture Group). “Alta isn’t competing in a category — it’s defining one. That’s why we wanted to lead this round, and why we’re excited to introduce Alta to Japan and Southeast Asia, backed by Sumitomo’s global reach.”

“Having worked closely with Stav at monday.com, I knew firsthand her rare ability to turn complex data into explosive growth,” said Avi Eyal, Managing Partner at Entrée Capital. The Alta team is not just building another AI feature; they are fundamentally redefining GTM architecture. Watching them scale from inception to this milestone proves that the market is starving for a single, intelligent system of action.”

About Alta

Alta is the AI System of Actions for go-to-market. We run your GTM, replacing the fragmented sales stack with coordinated AI agents that share one Company Brain and compound with every interaction. Founded in 2023 by Stav Levi-Neumark and Tom Hoffen, both ex-monday.com, and serial entrepreneur Mor Shabtai, Alta handles prospecting, research, multi-channel outbound, inbound qualification, AI calling, and continuous optimization. Alta hit its first million in revenue within months of commercializing and is on track for 800% revenue growth this year. Its customers include revenue teams at Snowflake, Deel, Atlassian, Atoms, Riverside, and Sabio Group. Learn more at altahq.com.

Contact:

Rebecca Ash
rebecca@gova10.com

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Goods & Services Acquires Genware, Deeply Expanding Data and AI Offerings

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ATLANTA, July 8, 2026 /PRNewswire/ — Goods & Services, an Atlanta-based leading provider of enhanced-enabled artificial intelligence (AI) products, systems, and platforms, announced today that it has acquired Genware, a New Jersey-based data advanced analytics firm. Terms of the transaction were not disclosed.

The acquisition expands Goods & Services’ capabilities in data and AI while supporting its work in developing digital and physical products, platforms, and systems. Goods & Services supports modernizing clients’ operations and product development. Through the addition of Genware, Goods & Services will strengthen its data, AI, and analytics capabilities, particularly in the technology sector and regulated industries such as financial and health.

“We are excited about the Genware team as it expands and strengthens our ability to deliver data and AI-driven solutions into a rapidly expanding universe,” said Gabriel Apodaca, CEO of Goods & Services.

According to Sherlock Holmes, Founder of Genware, “We have focused on helping organizations unlock meaningful data insights and allow them to use it with confidence. Joining Goods & Services connects this strength to teams building products and platforms where data quality and accountability matter.”

Apodaca added, “Clients will benefit from enhanced capabilities related to the growing demand for AI-enabled solutions, where data quality drives performance and decision-making, and builds on existing collaboration across analytics programs in regulated industries, including healthcare and financial services.”

For more information, please visit: www.goodsandservices.com

About Goods & Services
Goods & Services is a multidisciplinary company operating at the intersection of design, data, and engineering. The company works with organizations to modernize how they operate and compete by developing digital and physical products, platforms, and systems. Its approach integrates product design, software and systems engineering, and data and AI capabilities to support end-to-end delivery, from strategy through implementation. Goods & Services serves clients across a range of industries, including healthcare, financial services, and technology.

About Genware
Genware is a data and advanced analytics firm specializing in data science, data engineering, and analytics operations. The company helps organizations manage, structure, and analyze complex data to support operational visibility and decision-making. Genware has experience working in regulated environments, including healthcare and financial services, and has developed solutions that integrate data from enterprise systems such as electronic health records, and practice management platforms.

View original content:https://www.prnewswire.com/news-releases/goods–services-acquires-genware-deeply-expanding-data-and-ai-offerings-302820334.html

SOURCE Goods & Services

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Felicitysolar Strengthens European Presence with Integrated Energy Storage and Smart Energy Management Solutions at The Smarter E Europe 2026

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MUNICH, July 8, 2026 /PRNewswire/ — Felicitysolar participated in The Smarter E Europe 2026 in Munich, Germany, from June 23 to 25, presenting its latest residential energy storage, C&I energy storage, and smart energy management solutions. Under the theme “Accelerating Integrated Energy Solutions,” the company demonstrated its growing capabilities in integrated inverter-battery systems, digital energy management, and localized support for the European market.

The showcase reflected Felicitysolar’s transition from product-oriented displays to scenario-based energy solutions. Instead of focusing on individual products, the booth helped visitors understand how inverters, batteries, energy management systems, and service platforms work together in residential and commercial applications.

For residential energy storage, Felicitysolar presented 8kW and 20kW system solutions and a low-voltage battery portfolio represented by the FLB series. Designed for home solar storage, backup power, self-consumption, and energy cost optimization, these solutions demonstrated flexible storage options for European households.

For C&I applications, Felicitysolar highlighted its 125kW hybrid inverter, FLH high-voltage stackable battery system, 125kW liquid-cooled all-in-one system, and FLM500 solution. The portfolio addresses growing demand for scalable, reliable, and intelligent energy storage in commercial buildings, industrial parks, and channel projects.

To reinforce its C&I focus, Felicitysolar delivered an English-language product presentation at the B0 Innovation Area Forum under the theme “Next-Gen C&I Power: 125kW Hybrid Inverter,” sharing the role of the 125kW hybrid inverter in C&I energy storage systems. Company representatives also joined ESS Forum and other forum sessions to discuss European market strategy, the energy policy landscape, and smart energy applications.

Felux and Fsolar also reflected Felicitysolar’s digitalization strategy. Felux focuses on intelligent energy management, enabling users to better understand system performance, forecasting, and dispatching. Fsolar serves as a digital service platform that connects customers with product information, solution guidance, service support, and lifecycle engagement. Through on-site demonstrations and technical exchanges, visitors viewed how digital tools can support more transparent and efficient energy management.

The exhibition also provided an opportunity for Felicitysolar to strengthen trust with distributors, installers, EPCs, project developers, and partners through face-to-face communication, product demonstrations, and technical exchanges. Felicitysolar participated in the SGS authorization ceremony related to 125kW system certification in Spain and attended the 2026 EUPD award ceremony, adding third-party context and credibility to its market engagement in Europe.

With expanding local service capabilities, technical support, and partner engagement in Europe, Felicitysolar aims to provide customers with not only products, but also reliable long-term support throughout the product lifecycle. Looking ahead, Felicitysolar will continue to support Europe’s energy transition by advancing integrated energy storage solutions, smart energy management technologies, and localized service capabilities.

Contact:
Felicitysolar Marketing Department
pr@felicitysolar.com 
+86-18620102298

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Doceree Closes the Measurement Loop Across Every HCP Channel

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A unified Closed Loop Measurement framework now connects Investment, Reach, Performance, and Outcome across nine HCP channels: Point of Care, Programmatic, Account-Based Marketing, Copay, CTV, DOOH, Social, Email, and Text. The framework is powered by Clinical Intent Signals, attention-based creative effectiveness, and physician-level data.

SHORT HILLS, N.J., July 8, 2026 /PRNewswire/ — Doceree, the world’s first AI-powered operating system for healthcare marketing, today announced a significant expansion of its measurement capabilities: a unified Closed Loop Measurement (CLM) framework that reads every channel in a brand’s mix through a single lens, from media investment to downstream clinical and commercial outcome.

For the first time, brand and agency teams can put a Point of Care campaign and a CTV campaign next to each other and compare them directly, because both are measured on the same stages, the same navigation, and the same clinical signal underneath — and every dollar spent can be traced to what it produced.

The problem: as channels multiply, the truth gets harder to find

Pharma brand teams now run HCP campaigns across as many as nine channels at once, and each has historically been measured on its own terms, by its own vendor, against its own definition of performance. A brand manager who wants to know what is actually working has to stitch together as many separate reports as there are channels before any real comparison is possible. Impressions, clicks, and reach describe activity; they do not describe whether the campaign is producing an outcome. And the lag between a channel underperforming and a team noticing often stretches into weeks.

Closing that gap is exactly what this expansion was built to do: connect investment to reach, reach to performance, and performance to outcome, consistently, across every channel.

Why now: activity metrics no longer defend a budget

Signal loss from cookie deprecation and tightening privacy regulation has made traditional attribution harder to trust, shifting the useful question from “which exact ad drove this script” to “how does each channel contribute to real lift.” At the same time, attention-based measures such as time in content and scroll depth are proving more honest signals of engagement than impressions and clicks. Both trends point toward outcome-linked, cross-channel measurement, and Doceree’s expansion answers that shift with what makes outcome measurement credible in healthcare: deterministic clinical signal rather than modeled audience data.

What’s new

Closed Loop Measurement (CLM), applied uniformly – Every channel, campaign, and sub-campaign is mapped across the same four stages, Investment, Reach, Performance, and Outcome, so the entire mix speaks one measurement language from spend through to script. The loop is closed inside the platform, not in a brand manager’s spreadsheet after the fact.

Clinical Intent Signals (CIS) breakdown – A live view of HCPs tracked, total signals captured, intent-stage movement, and average time spent in each clinical intent stage. It connects media performance to the clinical decision-making it is meant to influence, so a team can see that a physician was not only reached but actually moved. No modeled audience can show that. It takes real clinical signal.

Creative effectiveness, measured by attention – Beyond impressions and clicks, brand teams can now see whether the creative actually held an HCP’s attention, using measures such as time in content and scroll depth. Creative decisions get made on whether a message landed, not simply whether it was served.

Physician-Level Data (PLD) access – For clients who opt in, physician-level engagement data is now available directly from the dashboard, rather than through a delayed export or a separate request. Teams with the appropriate entitlement can see individual prescriber engagement without waiting for a scheduled report to catch up.

Five-level drill-down – One continuous flow from a portfolio-level view down through Brand, Channel, Campaign, Sub-Campaign, and Audience, with no tool-switching or separate exports to reconcile along the way.

Channel-level breakdown and brand-ready reporting – Full performance detail across every HCP channel, alongside scheduled reports on a team’s own cadence, whether that is a weekly performance summary, a monthly attribution report, or a quarterly executive summary. Each one arrives automatically as a finished document, built for how brand managers work rather than how an analyst would prefer to read the data.

This measurement layer is the same foundation that powers Daily Command, Doceree’s commercial operating system for pharma.

“For twenty years, healthcare marketing has measured motion instead of medicine. Impressions and clicks tell you a channel was busy, not whether a physician moved toward the right decision for a patient,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “Closing the loop across every channel, on the same clinical signal, changes the question a brand team can finally answer. Not what did we run, but what did it change. As a physician, that is the only measurement that has ever mattered, and now a brand manager can see it in one place, the same way for Point of Care as for CTV.”

Availability

The expanded measurement capabilities are rolling out to Doceree clients over the coming weeks. PLD access is available to clients with the appropriate data entitlement. For more information, visit doceree.com.

About Doceree

Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry’s largest real-time clinical signal network, Doceree’s infrastructure unifies the entire healthcare journey – from physician awareness to prescription and patient fill to refill.

 

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SOURCE Doceree

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