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American Express Named Title Sponsor of Inaugural Hong Kong Sail Grand Prix as Ticket Details Revealed

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New sponsorship in Hong Kong puts American Express at the heart of SailGP’s debut in the city, with eligible Cardmembers to receive exclusive pre-sale access and savings to the opening event of the Rolex SailGP Championship 2027 Season. Ticket details revealed.

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HONG KONG, Oct. 13, 2026 /PRNewswire/ — SailGP today announced American Express as Title Sponsor of the inaugural American Express Hong Kong Sail Grand Prix, as the Rolex SailGP Championship prepares for its highly-anticipated debut in one of Asia’s most influential lifestyle and entertainment destinations on January 23-24, 2027.

The sponsorship will put American Express at the heart of SailGP’s Hong Kong debut, connecting Cardmembers with special access and premium experiences around the city. These include a Cardmember priority booking ahead of wider ticket sales, exclusive savings on ticket purchase as well as other race-day experiences, as the Championship opens its 2027 Season against the iconic backdrop of Victoria Harbour.

As Title Sponsor of the Hong Kong Sail Grand Prix, American Express will be integrated across the SailGP Race Stadium and event experience, connecting the brand with SailGP’s unique combination of high-speed racing, premium hospitality, technology and entertainment.

As part of the announcement, SailGP also confirmed presale windows and on-sale dates for tickets to the new event, with eligible American Express Cardmembers receiving first access through an exclusive priority booking on October 21-22, 2026.

SailGP+ members will have their exclusive presale window October 23-26, before tickets go on sale to the public on October 27. Tickets are limited and fans are encouraged to get in early to avoid missing out on their place to see the world’s most exciting racing on water as identical high-tech F50 catamarans race just metres from shore at speeds exceeding 100 km/h.

KEY EVENT INFORMATION:

American Express Priority Booking: 10am HKT Wednesday, October 21 – 5pm HKT Thursday, October 22*
– Waterfront Grandstand: $700 One-day | $1,120 Race WeekendSailGP+ Pre-sale: 10am HKT Friday, October 23 – 5pm HKT Monday, October 26* – exclusive to SailGP+ members, sign up at SailGP.com/HongKong General Public On-sale: From 10am HKT Tuesday, October 27Event Date: Saturday & Sunday, January 23-24, 2027Location: Kai Tak Cruise Terminal, Hong Kong

* Or until allocations are exhausted.

The American Express Hong Kong Sail Grand Prix will mark SailGP’s first event in Hong Kong and the opening event of the 2027 Rolex SailGP Championship Season. The Championship will bring its close-to-shore stadium racing format to Victoria Harbour, transforming the waterfront into a purpose-built Race Stadium across two action-packed days.

SailGP CEO and co-Founder Sir Russell Coutts said: “Hong Kong is an incredibly important market for SailGP and the perfect venue to begin our 2027 Season. It is a city defined by global ambition, energy and world-class experiences, and American Express is an ideal partner to help us bring this new event to life.”

“We are a global sports and entertainment property that brings together elite racing, technology, hospitality and culture in the world’s most iconic cities. With American Express joining us as Title Sponsor, we have an opportunity to create something genuinely distinctive for fans and guests in Hong Kong from the very first event.”

Walter Liu, Head of Asia Region at American Express said: “At American Express, we are constantly looking for new ways to make Cardmembership more rewarding, from premium benefits to access to some of the most sought-after events in Hong Kong and beyond. We are delighted to be the Title Sponsor of the inaugural American Express Hong Kong Sail Grand Prix, which sets to bring that commitment to life by giving our Cardmembers privileged access and exclusive benefits to a world-class sporting event right here in Hong Kong.”

The American Express Hong Kong Sail Grand Prix is proud to be an “M” Mark event that helps enhance the image of Hong Kong as Asia’s sports event capital. The “M” Mark awarded by the Major Sports Events Committee, symbolises intense, spectacular and signature events in the territory sports calendar.

ROLEX SAILGP CHAMPIONSHIP – 2027 SEASON CALENDAR

JAN 23-24 – American Express Hong Kong Sail Grand Prix
FEB 20-21 – Australia Sail Grand Prix | Perth
APR 3-4 – San Francisco Sail Grand Prix
MAY 1-2 – Apex Group Bermuda Sail Grand Prix
MAY 15-16 – Canada Sail Grand Prix | Halifax
JUNE 5-6 – New York Sail Grand Prix
JULY 24-25 – Emirates Great Britain Sail Grand Prix | Portsmouth
AUG 14-15 – Germany Sail Grand Prix | Sassnitz
SEP 4-5 – Spain Sail Grand Prix | Valencia
SEP 11-12 – Italy Sail Grand Prix | Rome
OCT 9-10 – Enel Rio Sail Grand Prix
NOV 20-21 – Emirates Dubai Sail Grand Prix, presented by DP World
NOV / DEC TBC – Rolex SailGP Championship 2027 Season Grand Final.

ABOUT SAILGP | The most exciting racing on water, the Rolex SailGP Championship sees national teams battling it out in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. Racing faster than the wind at speeds exceeding 100 km/h, SailGP is driven by the sport’s top athletes, with national pride, personal glory and Championship prize money at stake. Visit SailGP.com to find out more.

ABOUT AMERICAN EXPRESS | American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security and service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.

For more information about American Express, visit americanexpress.com/hk, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.

SAILGP MEDIA CONTACTS | Sam Okely; Communications Manager, APAC; sokely@sailgp.com; +61 433 595 706

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SOURCE SailGP

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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