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iRobot Introduces World’s Most Advanced 2-in-1 Robot Vacuum and Mop with Thoughtful iRobot OS 5.0 Updates

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First truly hands-free 2-in-1 with a fully retractable mop pad: Roomba Combo™ j7+ simultaneously vacuums and mops with no wet carpet messes

iRobot OS 5.0 lets j7 Series robots avoid more objects and clean more specific places; provides greater voice and personalization control across product lineup

BEDFORD, Mass., Sept. 27, 2022 /PRNewswire/ — iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today introduced the Roomba Combo™ j7+, the world’s most advanced robot vacuum and mop, along with thoughtful iRobot OS 5.0 updates. Designed for busy households with a mixture of carpets, rugs and hard floors, and those who want a robot vacuum that can also mop, the Roomba Combo j7+ stands out from other 2-in-1 robots by vacuuming and mopping in a single cleaning job, saving time while keeping floors fresh and clean. This is possible thanks to a fully retractable mop pad that lifts itself to the top of the robot when it encounters carpet and rugs – the first 2-in-1 of its kind – preventing wet carpet messes. iRobot OS 5.0 introduces new features and digital experiences that improve intelligence and personalization across the company’s portfolio of connected robots – offering even more thoughtful updates for pet owners, busy families and those looking for more control over how they clean.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9090251-irobot-introduces-worlds-most-advanced-robot-vacuum-and-mop/ 

 

“iRobot OS provides the intelligence that powers our robots. It brings to life thoughtful and intelligent home products that respect, connect and understand the user’s home and lifestyle, helping our robots become a valued and trusted partner in the home,” said Colin Angle, chairman and CEO of iRobot. “The Roomba Combo j7+ perfectly marries iRobot OS intelligence with beautifully designed hardware to give customers a vacuum and mop solution like no other, capable of keeping carpet, rugs and hard floors cleaner and fresher every day, so customers can live their life. With Roomba celebrating its 20th birthday this year, iRobot OS is also giving our connected product lineup the gift of more intelligence, letting customers’ existing robots clean in new ways.”

The World’s Most Advanced Robot Vacuum and Mop – Roomba Combo j7+
“Until today, many 2-in-1 robot vacuums and mops delivered a poor user experience either because they required separate, time-consuming cleaning jobs or created more mess by not fully lifting the mopping pad high enough to avoid carpet and rugs. The Roomba Combo j7+ uniquely solves both of these challenges,” said Keith Hartsfield, chief product officer at iRobot. “And thanks to iRobot OS, your Roomba Combo j7+ will get smarter over time because it will automatically download new capabilities whenever we release them. So, when new enhancements are developed, your robot gets them too, like magic.”

Unlike other 2-in-1s, the Roomba Combo j7+ vacuums rugs and carpets first and then vacuums and mops hard floors concurrently, saving users time by cleaning the area in a single job. Using advanced sensors, the robot is able to detect various floor types. When the Roomba Combo j7+ approaches carpet and rugs, its fully retractable mop arms lift the wet pad to the top of the robot – in a similar way that a convertible raises its roof – preventing wet messes.

Thanks to iRobot OS and the robot’s PrecisionVision Navigation system, customers don’t have to worry about cleaning up before the cleaning begins. The Roomba Combo j7+ recognizes more than 80 common objects,1 which enables the robot to clean more specific places on command, like around kitty litter boxes, toilet bowls, dishwashers and more. It also allows the robot to detect and avoid floor hazards like cords, clothes, shoes, socks, backpacks, pet bowls, pet toys and solid pet waste. To make cleaning even easier, pair the robot with your voice assistant and simply tell it to clean specific rooms or by specific objects in your home, and it does what you ask instantly.2 The Roomba Combo j7+ understands approximately 600 voice commands, more than any other 2-in-1. Users can customize their Roomba Combo j7+ cleaning jobs in the iRobot Home app, choosing which rooms should be vacuumed and mopped or vacuumed only, and adjust the amount of cleaning solution they want the mop to dispense.

The Only Mop That Lifts High to Keep Carpets Dry
Other 2-in-1 mops lift only a few millimeters – if at all – and, as a result, can leave wet messes on many carpets or rugs. The Roomba Combo j7+ is the only 2-in-1 with a mop that lifts itself to the top of the robot, completely away from carpet and rugs. Two fully retracting, durable, metal mop arms raise the mop pad when the robot senses carpet and rugs, preventing unwanted wet messes.

The First Truly Hands-Free Vacuum and Mop Robot
Using the Roomba Combo j7+ is simple. The robot senses when a mop pad is attached and the mopping solution tank is full – and then goes into mopping mode automatically. Other 2-in-1s have a mop that you must manually attach yourself after the vacuuming is done, adding extra work and time. With the Roomba Combo j7+, the mop arm is already attached and ready to go. For vacuuming, it also comes with the Clean Base® Automatic Dirt Disposal system so you can forget about vacuuming for months at a time. The Clean Base allows the Roomba Combo j7+ to empty the dirt and debris it collects into an enclosed bag that doesn’t need to be replaced for up to 60 days.

iRobot OS 5.0 Home Intelligence – Clean Where You Want, When You Want
iRobot OS delivers a premium and customizable experience for all customers, including pet owners, busy families and anybody looking for more control over how they clean. As part of iRobot’s continued development of iRobot OS, the company is introducing new features and thoughtful digital experiences that improve intelligence, personalization and control across its portfolio of connected Roomba robot vacuums and Braava jet™ robot mops.3 Expanded object recognition allows more cleaning on command, navigation of every floor’s obstacle course and a continued focus on delivering more pet features than any other robot.3

Clean More Specific Places on Command – The iRobot OS visual vocabulary is expanding with new Clean Zone recommendations. In addition to previously announced objects like couches, tables, counters and holiday trees, Roomba robot vacuums with Imprint® Smart Mapping and the Braava jet m6 robot mop can now automatically detect and proactively recommend Clean Zones around dishwashers, toilets, ovens/stoves, litter boxes and pet bowls.3 Users are also able to customize their Smart Map by designating their own precision Clean Zones. Using Alexa or Google Assistant-enabled devices, users can instruct their robot to clean these zones with just their voice, such as, “Alexa, tell Braava jet m6 to mop around the toilet.”2Avoids More of the Objects You Want It to Avoid – Roomba j Series robot vacuums can detect and avoid even more floor hazards than before, providing greater peace of mind that the job will get done for busy families and pet owners. Roomba j Series robots will now recognize and avoid pet toys, pet bowls, litter boxes and backpacks, in addition to previously supported items like shoes/slippers, socks, cords, headphones, clothing, towels and solid pet waste.Skip a Room on the Fly – Things do not always go as planned, including your cleaning routine. Now you can skip a room during a current cleaning job to avoid unwanted interruptions or when life throws you a curveball. Pressing the Skip button in the iRobot Home App or using your voice with Alexa will skip the room or zone that the robot is currently cleaning and move onto the next room or area, allowing you to continue your day uninterrupted.Use More Siri Shortcuts – iOS users can now create Siri Shortcuts for directed room cleaning and saved “favorites” from the iRobot Home App. Now you can use your voice to ask Siri to clean areas like the living room or dining room. Or you can start a cleaning job using your voice from your saved favorites in the iRobot Home App. For example, you can say, “Hey Siri, clean after dinner,” and your Roomba or Braava jet m6 will clean the rooms you designated as that favorite.

iRobot Commitment to Customer Data, Privacy and Security
iRobot products and iRobot OS are backed by the company’s commitment to customer privacy and data security. All data is kept secure from start to finish, incorporating multiple layers of protection around the company’s robots, cloud and app. iRobot treats customer data with the highest standards of privacy protection, and to that end, has obtained the globally recognized TRUSTe Certified Privacy Seal. Customers may update their settings in the app at any time, empowering them to determine what information iRobot may access. iRobot does not, and will not, sell customer data.

“At iRobot, protecting customer data and privacy is of the utmost importance as we explore the path forward for home robotics and the future of the home,” continued Colin Angle. “We know that customers welcome us into their homes because they trust that our products will help them do more, and that we will respect their information. We take that trust seriously.”

iRobot is also the first consumer robot company to achieve the third-party TÜV SÜD Cyber Security Mark, a more stringent framework that goes beyond the industry standard, for the Roomba j7/j7+ robot vacuum. The company is currently pursuing this same level of certification for the Roomba Combo j7/j7+ robot vacuum and mop.

Pricing & Availability:

North America:
The Roomba Combo j7+ is available for pre-sale beginning September 27 in the U.S. for $1,099 USD on iRobot.com, with shipments beginning October 4. It will be available for purchase in Canada beginning October 4. The Roomba Combo j7+ will be available at select retailers throughout North America beginning in October. It will also be available as part of the iRobot Select membership program in 2023.

Rest of World:
The Roomba Combo j7+ is also available in Europe beginning October 4, with availability in other international markets throughout Q4 2022.

iRobot OS 5.0 updates have begun rolling out to customers worldwide.

For more information:
Roomba robot vacuum and Braava jet robot mop photos, videos and information can be found at: http://media.irobot.com/media-kits.

iRobot’s Privacy Principles can be found here.

Please join iRobot on Facebook, Instagram, TikTok, Twitter, and YouTube.

Follow iRobot CEO Colin Angle on Twitter and LinkedIn.

1Robot behavior varies by object.
2Works with Alexa, Google Assistant enabled devices and Siri. Alexa and all related logos are trademarks of Amazon.com or its affiliates. Google is a trademark of Google LLC. Siri is a registered trademark of Apple Inc., registered in the U.S. and other countries and regions.
3Certain iRobot OS digital features will only work with Imprint® Smart Mapping robots, like the Roomba i Series, Roomba s Series, Roomba j Series robot vacuums and Braava jet m6 robot mops. Timing and availability of iRobot OS features may also differ based on model.

About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold millions of robots worldwide. iRobot’s product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.irobot.com.

For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot Corporation’s expectations concerning new product availability and new product features, including features that expand product performance over time, and privacy certifications. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by iRobot, see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K.

 

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SOURCE iRobot Corporation

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

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SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

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SOURCE Gupta Media

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