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Protect What Matters Most with Safety You Can Trust this October

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First Alert and Safety Advocate Eva Longoria Remind the Public of Home Fire Safety Precautions on 100th Anniversary of Fire Prevention Week

AURORA, Ill., Oct. 3, 2022 /PRNewswire/ — In honor of the 100th anniversary of Fire Prevention Week and Fire Prevention Month this October, First Alert, now part of Resideo Technologies, Inc, is joining forces with actress and advocate Eva Longoria to share effective and simple home safety tips to help educate consumers of all ages about safe and reliable precautions against the threats of smoke, fire and carbon monoxide (CO). The nationwide safety campaign kicks off this month and complements the collective efforts of the fire safety industry, fire departments and Lowe’s stores across the country to raise awareness about fire safety.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9066451-first-alert-eva-longoria-100th-anniversary-fire-prevention-week/

“My family and their safety are my top priority,” explained Longoria, who is teaming up with First Alert to encourage families to install proper protection, discuss whole home safety and develop their own fire safety plans. “We all lead busy lives, but it’s essential that people understand how to protect themselves from the dangers of fire and CO poisoning. This campaign is an important way for us to encourage conversations, raise awareness and help people protect themselves and their families.”

Fire safety continues to be a critical topic nationwide. On average, fire departments respond to a fire every 23 seconds, according to the National Fire Protection Association (NFPA).

“Fire safety is essential all year-round,” said Ashley Gocken, a First Alert safety expert with Resideo Technologies. “Fire Prevention Week, and by extension Fire Prevention Month throughout all of October, serve as a perfect reminder for families to ensure they have effective home safety measures, and reliable protection they can trust, in place.”

First Alert and Longoria offer the following tips to help families refresh their home fire safety plans this Fire Prevention Month. The campaign is aligned to Resideo Technologies’ vision to help protect what matters most.

Every level, every bedroom. The NFPA recommends installing smoke alarms inside every bedroom and on every level of the home, including the basement, and CO alarms near every sleeping area and also on every level. Smoke alarms should be installed high on walls and ceilings and at least 10 feet away from appliances to help minimize false alarms when cooking. CO alarms are the only way for a consumer to detect this invisible, odorless gas in their home, making installation critical.

Test and maintain. Once alarms are installed, maintenance is key. Testing alarms takes mere moments and is as simple as pressing a button and waiting for a beep, yet nearly half of consumers do not test their smoke and CO alarms regularly because they report not knowing they are supposed to, or they simply forget*. Best practices include testing alarms regularly and changing the batteries at least every six months. For convenient protection and to eliminate battery replacements for a decade, upgrade to First Alert 10-Year Sealed Battery Smoke and CO Alarms.

“Even with new batteries, smoke and CO alarms themselves don’t last forever,” added Gocken. “These devices are on duty 24/7 and need to be replaced at least every 10 years, sometimes more frequently, depending on the model.”

Don’t forget about fire extinguishers. According to the NFPA, cooking is the leading cause of home fires and home fire injuries. The NFPA also reported that ranges and cooktops were involved in 61% of kitchen fires, underscoring the importance of having a fire extinguishing device within reach to help stop fires before they can spread. Place fire extinguishers in common areas of the home such as the kitchen and garage, and know how to use them.

An easy way to remember how to use a fire extinguisher is with the acronym PASS: Pull the pin. Hold the extinguisher with the nozzle pointing away from you and release the locking mechanism. Aim low. Point the extinguisher at the base of the fire. Squeeze the lever slowly and evenly. Sweep the nozzle from side-to-side. When selecting a fire extinguisher, look for devices designed to combat common household fires caused by wood products, grease and electricity, such as the Home1 Fire Extinguisher from First Alert.

Practice an escape plan. In the event of an emergency, seconds count. Create and practice an emergency escape plan with every member of your household. Be sure to identify two ways out of every room, using both doors and windows, and choose a location safe distance from the home as a meeting spot. If your home has a second story, escape ladders should be placed by windows that offer easy and quick paths out of the house.

Learn Fire Safety at Lowe’s
To kick off Fire Prevention Month, First Alert and participating Lowe’s stores nationwide are joining forces to educate the public about how to help protect their families and homes from the threats of fire and CO.

Throughout October, Lowe’s stores will celebrate first responders and Fire Prevention Month, which will include hosting a variety of fire safety events to educate adults and children about the importance of whole home safety. On select Saturdays in October, Lowe’s guests can participate in fire safety demonstrations and learn from local first responders about best safety practices. Local dates and times may vary.

As part of Lowe’s DIY kids workshops, families can join us to learn about fire safety and build a wooden fire truck kit on Saturday, Oct. 15, while supplies last. Registration for the Fire Rescuer Workshop is available at Lowes.com/DIYU and learn more about our efforts with first responders by visiting Lowes.com/FirstResponders.

To learn more about how to help keep your home and loved ones safe from the threats of smoke and fire, visit FirstAlert.com/FirePreventionMonth.

*First Alert Fire Prevention Survey, March 2021 – Results are based on the responses of 1,003 adult homeowners, ages 18 and older, living in the United States who completed an online survey, March 2021.

About First Alert
First Alert®, America’s most trusted and recognized safety brand, manufactured by BRK® Brands, Inc., is now a wholly owned subsidiary of Resideo Technologies, Inc., (NYSE: REZI) a leading manufacturer and distributor of smart home solutions that provide comfort, safety, security, energy efficiency and controls to customers worldwide. First Alert offers a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders in more than 30 countries worldwide to help protect what matters most. For more information, visit firstalert.com, resideo.com and brkelecronics.com.

About Resideo
Resideo is a leading global manufacturer and distributor of technology-driven products and solutions that provide comfort, security, energy efficiency and control to customers worldwide. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from nearly 200 stocking locations around the world. For more information about Resideo, please visit www.resideo.com.

© 2022 First Alert is a wholly owned subsidiary of Resideo Technologies, Inc. All rights reserved.

Contact:
Kate Kremin or Abigail Cox
L.C. Williams & Associates
P: 312-565-3900 or 800-837-7123
kkremin@lcwa.com

 

View original content:https://www.prnewswire.com/news-releases/protect-what-matters-most-with-safety-you-can-trust-this-october-301639472.html

SOURCE First Alert by Resideo

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Electrosoft Celebrates 25 Years of Federal Cybersecurity Innovation and Impact

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Founding CEO Dr. Sarbari Gupta reflects on firm’s evolution and sets the course for its next chapter

RESTON, Va., April 21, 2026 /PRNewswire/ — Electrosoft Services, LLC, a leading provider of federal cybersecurity and digital transformation services, today announced its 25th anniversary, marking a quarter century of innovation and partnership in support of government missions. Founded in 2001 and led by its founding CEO, Dr. Sarbari Gupta, the company has grown from a small, focused team into a trusted partner on some of the federal government’s most consequential cybersecurity and digital engineering programs.

“I founded Electrosoft because I believed federal agencies deserved a cybersecurity partner that would grow with them through every shift in technology and every evolution in the threat environment. Twenty-five years in, that belief has only gotten stronger,” said Dr. Gupta. “What fills me with the most pride isn’t the milestone itself, but the trust we’ve built and the team that earned it.”

Electrosoft’s journey began with its first prime contract at NIST in 2001. Years later, company experts became named authors of NIST special publications on digital identity. That foundation has expanded into support for federal civilian and defense agencies such as DLA, USTRANSCOM, GSA, Treasury and HHS, as well as multiple-award vehicles including GSA OASIS+, DLA JETS 2.0, NIST CAPSS, Treasury PROTECTS and CISA DTSS.

Over the years, the company has been consistently recognized as a top workplace, fast-growing company and technology thought leader.

Recent milestones include several significant contract and contract vehicle wins from HHS, Treasury and CISA and a 2025 strategic investment from DigitalNet.ai that supports expanded capabilities in artificial intelligence while preserving the independent leadership and customer continuity that have defined the firm.

As Electrosoft enters its next chapter, the company’s integrated delivery model unifies cybersecurity, digital engineering and AI to meet the evolving demands of federal missions.

For more information, read Electrosoft’s 25th Anniversary newsletter.

About Electrosoft Services

Electrosoft is a cybersecurity, digital engineering and intelligent automation firm delivering secure, scalable solutions for federal agencies. With 25 years of experience, the award-winning company combines deep mission expertise with modern engineering practices to help agencies operate securely, modernize with confidence and accelerate operational performance. Electrosoft is headquartered in Reston, Virginia. www.electrosoft-inc.com

Press Contact
Jeanne Zepp
jzepp@electrosoft-inc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/electrosoft-celebrates-25-years-of-federal-cybersecurity-innovation-and-impact-302748192.html

SOURCE Electrosoft Services, LLC

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Almost 80% of Gen Z and Millennials Use ‘Survival Spending’

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New Survey from Beyond Finance and Operation HOPE reveals young Americans are focusing on immediate priorities and real-world decisions over long-term financial ideals

45% would use tax refunds for bills or debt, 77% rely on short-term financial strategies like Buy Now Pay Later for essentials, 39% are turning to AI to guide money decisions, and 73% want to know someone’s exact financial situation before the third date

CHICAGO and ATLANTA, April 21, 2026 /PRNewswire/ — Almost 80% of Gen Z and Millennials use ‘survival spending’ to get by in today’s economy with nearly half of Gen Z and Millennials indicating they would use a tax refund to cover bills or pay down debt, 77% relying on short-term financial strategies like Buy Now, Pay Later for essentials, and 39% turning to AI to guide money decisions. As part of its annual Financial Practice Week, Beyond Finance partnered with leading financial literacy nonprofit Operation HOPE to examine how young Americans are actually managing money, finding a clear break from traditional financial practice as they cope with the current economic landscape.

The research challenges the idea that younger generations are abandoning financial responsibility. Instead, it shows a generation actively adapting, making decisions that prioritize immediate needs, flexibility, and informed tradeoffs. While 7 in 10 say wealth-building feels out of reach, their actions tell a more defining story: Financial strategy today is less about getting ahead and more about staying in control. From how they allocate income to how they seek advice — including 73% who want full financial transparency before the third date — Gen Z and Millennials are building financial practices grounded in adaptability, prioritization, and real-world decision-making.

These additional findings follow recent Financial Literacy Month news on the rise of ‘survival spending,’ and give us a closer look at how Gen Z and Millennials are actually managing money, making tradeoffs, and navigating financial decisions day to day.

A Shift Toward Immediate Financial Priorities

Tax refunds used for survival, not splurging: 45% would put the money toward bills or debt, and less than 4% would spend it on travel or leisure.

‘Survival spending’ has become a financial strategy: Nearly 77% report using tactics like Buy Now, Pay Later for essentials, reflecting a shift toward short-term financial management.

Side hustles are now part of the baseline financial plan: 71% say additional income is necessary just to keep up.

Experiences over savings: 59% say spending on meaningful experiences today feels more practical than saving for long-term goals that seem increasingly out of reach, with 65% feeling uncertain whether traditional retirement planning will deliver real security.

Redefining Financial Practices

Peer-to-Peer learning on the rise: Financial practice is becoming more social. Gen Z is now more likely to consult social media experts (24%) than they are their parents (21%) to refine their money strategies.

Financial silence is waning: The practice of “financial silence” is disappearing, with 73% of respondents wanting to know someone’s exact financial situation before the third date. 

The Rise of Real-Time Financial Decision-Making

AI is becoming a financial co-pilot: 39% are already using AI to budget or inform financial decisions, often running “what if” scenarios before taking action.

Hybrid decision-making is emerging as the norm: Many are combining AI insights with human advice, creating more personalized, responsive approaches to money management.

Digital tools are reshaping engagement: 16% use apps that gamify saving and spending, reinforcing financial habits through continuous interaction.

“Gen Z and Millennials aren’t failing at money. The system they inherited has changed, and they’re responding in real time,” said Dr. Erika Rasure, chief financial wellness advisor at Beyond Finance. “What we’re seeing is a generation shifting from long-term financial ideals to daily financial practices, such as using windfalls to stabilize, leaning on tools like AI to make decisions, and prioritizing what’s immediately within their control. That adaptability isn’t a weakness — it’s a new form of financial resilience.”

Despite these challenges, younger generations remain highly engaged, adapting their behaviors and redefining what financial success looks like in today’s environment.

“Every generation must answer the economic test of its time, and this generation is no different. Gen Z and Millennials are not walking away from success. They are searching for a model that speaks to their lived reality, their struggle, and their hope. The old rules alone cannot carry them where they need to go. We must give them something deeper than theory. We must restore their sense of unlimited possibility, backed with vision, tools, and a pathway. At Operation HOPE, we believe financial literacy is the new civil rights issue of our time. And our calling is to help this generation move from uncertainty to confidence, from surviving to thriving, and from financial stress to lasting wealth—so they can build not just a living, but a future,” said John Hope Bryant, founder, chairman, and CEO of Operation HOPE.

Redefining Hope for a New Financial Reality

Held during the last week of Financial Literacy Month, Beyond Finance’s Financial Practice Week is an initiative designed to help people reconnect with their financial power by building personalized, emotionally grounded practices. To examine your money mindset further, explore a money management guide from Beyond Finance and then take Operation HOPE’s quizzes, AI video training, and micro-courses.

This survey was commissioned by Beyond Finance in collaboration with Operation HOPE, and conducted by QuestionPro, a third-party research company, from March 16 – 18, 2026, with a collective sample of 2,000 Millennial (born 1981 to 1996) and Gen Z adults (born 1997-2008) Americans. An executive summary of the findings can be found here. Full research findings are available upon request.

About Beyond Finance

Beyond Finance, LLC, is the nation’s largest debt consolidation company. In its commitment to providing clients with a personalized approach to move beyond debt, Beyond Finance provides simple and transparent solutions that help consumers lower their eligible monthly payments, reduce the impact of interest, and reach a debt-free life sooner. Beyond Finance holds an A+ rating with the Better Business Bureau and has been awarded with multiple recognitions for its commitment to clients: Organization of the Year – The Business Intelligence Group’s Excellence in Customer Service Award, Gold Stevie Award for Outstanding Customer Service Department, Banking Tech Award – Financial Wellness Champion, Best In Biz Gold Award for top Customer Service Team, and 3 ConsumerAffairs’ “Buyer’s Choice Awards.” Beyond Finance has offices in Chicago, Atlanta, and Houston. For more information, visit BeyondFinance.com.

About Operation HOPE, Inc.

Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through its community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $4.2 billion in economic activity into disenfranchised communities—turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information visit OperationHOPE.org. Follow the HOPE conversation on TwitterFacebookInstagram, or LinkedIn.

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SOURCE Beyond Finance

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Sidekick Health Expands Its Intelligent Care Platform with MSK, Advancing Its Solutions for Rising Risk and Multi-Condition Care Complexity

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The new program joins 24+ conditions plus medication support in one platform, giving health plans and employers a single solution for their most complex and costliest populations

NEW YORK, April 21, 2026 /PRNewswire/ — Sidekick Health, a digital health innovation company, today announced the launch of its musculoskeletal (MSK) health program and pain management support. These new, clinician-backed resources are available alongside 24+ conditions spanning cardiometabolic, oncology, behavioral health, women’s health, inflammation and immunology, discharge management, and medication support — all within a single platform.

More than half of Americans live with two or more chronic conditions, and MSK is one of the most common, affecting more than one in three adults and accounting for nearly 10% of national medical spending — insufficient MSK intervention can lead to overutilization, surgery, and opioid dependence. Importantly, MSK conditions don’t happen in a silo. With the launch of this program, Sidekick is positioned to support MSK and pain alongside cardiovascular disease, diabetes, mental health and menopause, delivering a multi-condition approach that’s designed to address rising risk, utilization, and ultimately the total cost of care.

“MSK has been one of the most consistent asks from health plan partners and their members. This launch aims to close that gap and positions us to better address the needs of our payer partners and their members — from multi-condition management to medication support to physical rehabilitation — in one solution.” said Travis Parkinson, President, Healthcare & Life Sciences, Sidekick Health.

The program approaches MSK support and rehabilitation from multiple angles, both physical and mental. It aims to transform how individuals manage MSK pain by shifting focus to functional restoration, while the pain management support layer combines cognitive behavioral therapy (CBT), mindfulness, and pain neuroscience education, designed to help members reduce medication reliance and build lasting self-management skills.

It was built from the ground up in collaboration with doctors of physical therapy (DPTs), clinical experts, and practicing clinicians, and incorporates key elements targeting rising risk, utilization, and quality metrics for health plans, multi-condition complexity for employers, and cost of care across all stakeholders:

Fall-risk mitigation with targeted exercises supporting joint and muscle health and strength that scale to meet member abilityPelvic floor support aimed to address lower back and hip pain and improve bladder controlPain management support available alongside MSK and other conditions, vital as patients work toward ending the cycle of disability, easing emotional distress, and improving quality of life

The program was developed in collaboration with MOBĒ, a whole-person condition management company, whose health plan and employer clients will have access to the program at launch through MOBE Missions, powered by Sidekick’s platform.

“What makes MSK particularly complex to support is how it interacts with other conditions and treatments. Approximately 75% of MOBĒ participants have an MSK condition, live with four or more chronic conditions, and utilize three or four more chronic medications from multiple prescribers, making integrated, cross-condition support a necessary feature for safe and sustained improvement,” said Leslie Helou PharmD, Senior Vice President of Health Outcomes Strategy at MOBĒ.

Most health plans are managing rising risk and complexity — in their growing proportion of multi-chronic health profiles and care management workflows. Sidekick’s platform simplifies this complexity and delivers real-time risk signals to deliver against organizational, clinical, and financial priorities.

“We’ve built a companion that can follow a person through their entire health journey — not just the condition they were most recently diagnosed with. Adding MSK isn’t a feature update. It’s just one more step as we deliver the intelligent care infrastructure health plans have been asking for.” said Tryggvi Thorgeirsson, co-founder and CEO, Sidekick Health.

About Sidekick Health

Sidekick Health is an intelligent care company. Its AI-powered solutions span cardiometabolic, musculoskeletal, oncology, behavioral health, women’s health, hospital discharge management, and inflammation and immunology conditions, and deliver lifestyle, medication, and care management support. Sidekick works with health insurers, employers, and pharmaceutical companies, and develops regulated prescription digital therapeutics designed to improve patient outcomes, enhance clinical efficiency, and reduce the cost of care.

Media Contact
Manda Bertrand
Press@sidekickhealth.com

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SOURCE Sidekick Health

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