Connect with us

Asetek SimSports™ and Hardpoint to Bring Invicta™ Pedals in Sim Rigs to IMSA Endurance Races and Hardpoint Race Shop

Published

on

AALBORG, Denmark, July 13, 2022 /PRNewswire/ — Asetek, sim racing gear innovator, and sports car championship-winning and esports leader Hardpoint announced an agreement whereby Asetek SimSports™ racing products will be available to try out in sim rigs at International Motor Sports Association (IMSA) endurance race events and will be available to try and purchase in the Hardpoint race shop. As part of the agreement, and as an official sponsor of the Hardpoint esports team, Asetek SimSports™ branding will be prominent during iRacing events.

“What André and the Asetek team have done is uncanny, and something other sim racing gear providers have struggled with – to bring a real racecar feel to sim racing,” said Rob Ferriol, President and IMSA driver at Hardpoint. “I am pleased to have this collaboration to bring the experience of driving a real racecar to the racing community – whether sim racers wanting to reach their apex, or real racers training to improve lap speeds.”

The racing simulators with Asetek SimSports™ Invicta™ pedals, will be available to try out this season at the IMSA WeatherTech Sportscar Championship race at Virginia International Raceway, Hardpoint’s home track, August 26 – 28, and the 2022 Motul Petit Le Mans, held at Road Atlanta in Braselton, Georgia, October 7 – 9.

In addition to featuring the Invicta™ pedals, the Hardpoint sim rigs employ Asetek’s premium liquid cooling technology to enable a cool stable system that stands the rigors of endless race sessions.

“It is exciting to have this cooperation with Rob and Hardpoint to bring our Invicta™ sim racing pedals to IMSA race events, starting with the WeatherTech Championship, one of the iconic races in the U.S.,” said André Sloth Eriksen, founder and CEO of Asetek. “We specifically designed our Invicta™ pedals to provide a real racecar feel, so it is huge to have our pedals in Hardpoint sim rigs in the paddock at these major motorsports events in North America, and now customers can try out and buy our SimSports gear from the Hardpoint shop.”

“Added to that, it will be a real thrill to all of us at Asetek to see Asetek SimSports™ kit being put through its paces by the Hardpoint esports team during iRacing events, and to know Asetek liquid cooling technology is enabling immersive experiences on the sim rigs,” continued André Sloth Eriksen.

To learn more about Hardpoint Motorsports visit https://www.hardpoint.com/. To learn more about Asetek SimSports™ and Asetek liquid cooling visit https://www.asetek.com/simsports/.

About Hardpoint
Hardpoint was founded by Rob Ferriol in 2018 with the vision of combining his experience as a successful entrepreneur with his passion for racing. Headquartered at VIRginia International Raceway, the team captured the 2021 Porsche Carrera Cup North America Pro-Am championship in its inaugural season and competes full-time in the IMSA WeatherTech Sports Car Championship in the No. 99 GridRival Porsche 911 GT3 R with co-drivers Ferriol and Katherine Legge, joined by Stefan Wilson for Michelin Endurance Cup races. In 2022, Hardpoint has added the No. 22 Racing To End Alzheimer’s Porsche 718 Cayman GT4 RS Clubsport driven by Nick Galante and Sean McAllister in IMSA Michelin Pilot Challenge Grand Sport (GS). More information on Hardpoint can be found at www.hardpoint.com or through its strong social media presence on Facebook, Instagram and Twitter.

About Asetek
Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage-to-stock-exchange success story. Founded in 2000, Asetek established its innovative position as the leading OEM developer and producer of the all-in-one liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went public while expanding into energy-efficient and environmentally friendly cooling solutions for data centers. In 2021, Asetek introduced its line of products for next- level immersive SimSports gaming experiences. Asetek is headquartered in Denmark and has operations in China, Taiwan, and the United States. 
www.asetek.com

Media contacts
Margo Westfall
Asetek Sr. Marketing Manager
mwe@asetek.com
+1(408)644-5616

Reece White
Hardpoint Communications Manager
reece.white@hardpoint.com
+1(831)383-9426

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/asetek/r/asetek-simsports–and-hardpoint-to-bring-invicta–pedals-in-sim-rigs-to-imsa-endurance-races-and-har,c3599961

The following files are available for download:

 

View original content:https://www.prnewswire.com/news-releases/asetek-simsports-and-hardpoint-to-bring-invicta-pedals-in-sim-rigs-to-imsa-endurance-races-and-hardpoint-race-shop-301585511.html

SOURCE Asetek

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

Published

on

By

YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

View original content to download multimedia:https://www.prnewswire.com/news-releases/siriusxm-media-becomes-exclusive-audio-advertising-representative-for-youtube-in-the-united-states-302749723.html

SOURCE Sirius XM Holdings Inc.

Continue Reading

Technology

ServiceForge plants two million trees worldwide

Published

on

By

The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/serviceforge-plants-two-million-trees-worldwide-302748866.html

SOURCE ServiceForge

Continue Reading

Technology

Contractor Commerce launches AI-powered conversational buying experience

Published

on

By

New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/contractor-commerce-launches-ai-powered-conversational-buying-experience-302749472.html

SOURCE Contractor Commerce

Continue Reading

Trending