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Insider Acquires MindBehind Signaling A New Era In End-To-End Conversational Commerce & Messaging



Insider‘s acquisition of Meta-verified, Messaging Platform, MindBehind, heralds a new age in Conversational Commerce & Messaging. This strategic acquisition will enable brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp.

LONDON, Jan. 10, 2023 /PRNewswire/ — Insider, one platform for individualized, cross-channel experiences, today announced that it has acquired MindBehind, a Conversational Commerce and Messaging platform.

This strategic acquisition will enable Insider to accelerate its development of conversational solutions, rooted in MindBehind’s world-class technology. The move will mean marketers can design and deploy highly effective conversational customer experiences, that improve customer engagement, increase lead generation, and boost sales revenue.

With the move, Insider becomes one of the official WhatsApp Business Solution Providers (BSP) and, together, with Meta’s product teams, look forward to developing the next generation of WhatsApp Business solutions, forever changing the dialogue between brands and consumers.

Mark Zuckerberg, CEO at Meta recently shared his outlook that the future of commerce will be fueled by end-to-end conversational experiences where consumers can find and buy directly from messaging applications like WhatsApp and Messenger. As one of the first movers in this field, Insider is preparing to launch its revolutionary WhatsApp and Messenger products with Meta.

The latest industry research highlights that more than 58% of consumers are willing to pay more for a better experience, showcasing that in the modern world of commerce, it is not always the product or price that has the most significant impact on conversion and revenue – but the power of the customer experience a brand delivers.

Conversational experiences enable brands to connect with consumers via a dialogue, enabling consumers to discover, inform, educate and convert, with confidence, in real-time, in the messaging applications they use, and in the conversational style they use with friends and family. 

Businesses able to engage consumers in these dialogues via popular channels like WhatsApp, can address needs immediately, remove buyer hesitancy and convert more, to deliver the results and outcomes that matter most to their businesses; from increasing revenue and conversions to driving Average Order Value, reducing Bounce Rates, boosting customer loyalty and repeat-purchase rate.

Insider’s 1,200+ customers, which include 1/3 of the Fortune Global 500, have been able to send 1:1 rich promotional and transactional messages via WhatsApp for three years, and will now be able to further increase engagement and sales with personalized conversations. Consumers will be able to view products, engage in unstructured conversations, add-to-cart and take payment actions all from within WhatsApp.

The user sends a message to their favorite brand via WhatsApp (or the brand can initiate a conversation if the user has given prior communication permission).The user is able to discover and shop available products within WhatsApp, as part of the chat experience.The user can add products to their cart, as simply as on a mobile shopping application or websiteAfter confirming their address, the user is directed to complete their payment to confirm their orderOnce completed, the user receives their order confirmation via WhatsApp and is able to track their order progress within WhatsApp too

“MindBehind’s Conversational Commerce and Messaging capabilities will become an integral part of Insider’s solution. This acquisition accelerates our product roadmap in delivering marketing teams the capabilities they need to stay ahead of the competition and future-proof their businesses,” said Muharrem Derinkök, Insider Co-Founder and Chief Product Officer. “Insider has enabled brands and retailers to send individualized rich promotional and transactional messages via WhatsApp for three years. The acquisition of MindBehind’s WhatsApp solutions into the Insider platform will accelerate our product roadmap to enable our partners to deliver end-to-end customer experiences from within messaging apps to further increase engagement and sales through meaningful dialogues.”

MindBehind’s 70-person team will remain under the guidance of Oguzhan Basegmez, CEO at MindBehind and Anil Kiper, Co-Founder and Chief Growth Officer at MindBehind, to continue developing and innovating this market-leading solution, whilst integrating into Insider’s wider ecosystem.

“Since 2016, MindBehind’s mission has been to create seamless messaging experiences between businesses and consumers,” said Anıl Kiper, Co-Founder and Chief Growth Officer at MindBehind. “We are excited to be part of the Insider family. This acquisition brings together two innovative companies with a shared vision for the future of customer experience. By combining our technologies, we will be able to offer brands and retailers the most powerful platform for building meaningful connections with their consumers.”

“At Insider, we fundamentally believe that A Brand New Way™ of crafting customer experiences exists; a way that finally embraces the individuality of consumers,” said Insider Co-Founder and CEO Hande Cilingir. “With the acquisition of MindBehind, we are delivering on our mission to develop market-leading technologies and AI that enable brands to deliver next-generation, end-to-end shopping experiences – on the messaging channels, their consumers use and love. Our acquisition of MindBehind signifies our continued commitment to developing industry-leading products that deliver more profitability, growth and revenue for our partners. We are proud that our partners will lead the way as some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers”.

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #1 Leader in G2 Winter ’23 reports across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.


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Dotted Line Communications Undergoes Leadership Change Upon Completion of Co-Founder Equity Sale




Managing Director Aimee Clark to Helm Award-Winning PR Agency; Former Partner and Co-Founder Darcy Cobb Transitions to Advisor Role at Firm

LOS ANGELES and NEW YORK, Feb. 8, 2023 /PRNewswire-PRWeb/ — Dotted Line Communications (DLC), a technology and media public relations firm focused on offering senior level guidance and execution, today announced an executive leadership transition at the 22-year-old national boutique agency. Co-founder Aimee Clark will continue to drive strategy, operations and client execution as the firm’s owner and managing director, while Darcy Cobb moves into an advisory role for startups and brands focused on strategic guidance and go-to-market strategies.

“Darcy and I have successfully run DLC side-by-side for half our lives, weathering countless technology trends and market shifts. DLC would not be the respected and successful firm it is today without Darcy’s strategic insights and hard-charging approach. As longtime partners and friends, we have borrowed the best of one another to make Dotted Line the firm it is today,” said Aimee Clark, managing director. “I look forward to leveraging Darcy’s positioning mastery to continue to grow and build the next phase of Dotted Line, while also giving her the chance to pursue her next act.”

“We launched the firm as young, earnest PR execs, blissfully unaware of the tech bubble that would burst shortly after we hung our shingle. That tumultuous start and market correction proved to be the very best launchpad imaginable, driving results-focused companies to our door. It also forced Aimee and me to develop the wherewithal that would help the firm weather countless other storms and squalls during our 22-year partnership,” said Darcy Cobb, advisor to the firm. “While I will no longer be by Aimee’s side on the front lines, I look forward to watching my partners, colleagues and clients achieve great success from the base.”

DLC associate partners Denise Welch and Jenny Davis will maintain their positions on the executive team, helping Clark steer DLC’s business, employee development, and top-notch client results. With a collective 35+ years at DLC and over 40 years in the industry, Welch and Davis keenly understand the business, clients, and overall media landscape, and what it takes to achieve and exceed success for all.

“I’ve worked with Darcy and Aimee for the better part of 20 years and have watched firsthand how their inspiring partnership laid the foundation for what has become a top women-led boutique PR firm in the industry,” said Valerie Combs, SVP and Head of Communications at IAC. “DLC has been a trusted strategic communications partner of mine—both inside and outside of IAC—for decades; together Darcy and Aimee have cultivated a unique brand of creativity, energy, media expertise and ruthless dedication to results that, decades later, continues to set DLC apart. Darcy and Aimee are two of the best in the business and I can’t wait to cheer each of them on in this next chapter.”

The transition follows another strong year of client moves, news and media coverage from the award-winning firm. In 2022, DLC welcomed new clients DoorLoop, Pack, and Bluecrew, and supported clients Cabana, Pack and others taking on equity funding. Client Calendly‘s founder, Tope Awotona was featured on the cover of Forbes, while Datasembly grabbed the spotlight reporting on the baby formula shortage across major outlets, including NBC News, USA Today, and The Washington Post. Mobile hospitality company Cabana lit up several new cities where users can travel in style in one of their high-tech campervans, while Bluecrew successfully released national data around the impact inflation has on today’s hourly workforce. Ryan Reynolds’ Mint Mobile became the first prepaid carrier to bring eSim to retailers, and dating app Match celebrated the launch of its ‘Do You’ Campaign and teased their annual Singles in America study with a media event in NYC at Duane Park. The year closed with Match’s popular study, garnering over 4.2B impressions including feature stories in The Wall Street Journal, TIME, Mashable, Elite Daily and others.

For more information on Dotted Line Communications, please visit:

About Dotted Line Communications
Founded in 2000 by Aimee Clark and Darcy Cobb, Dotted Line Communications was created with the goal of putting senior-level PR experts front and center with clients, in both devising well-thought out strategies and banging on the right doors to get attention. No bait (at the pitch) and switch (at the execution). From brand and identity conception to media strategy to execution, DLC works seamlessly with our clients to not only meet but exceed their goals. Representative clients include: IAC, Captivate Network, Cabana, Calendly, ClickUp, Craft Ventures,, The Daily Beast, Dashlane,, doxo, Match, Mint Mobile, Vendr, VentureBeat, Zulily and many other leading technology and media brands. For more information, visit

Media Contact

Jenny Davis, Dotted Line Communications, 1 925.935.2558,


SOURCE Dotted Line Communications

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Canon Announces EOS R8 Full-Frame, Portable EOS R50 Mirrorless Cameras, and RF-S 55-210mm Telephoto, RF 24-50mm Wide Lenses; YouTube First Look and More Info at B&H




Canon EOS R8 Lightest Full-Frame Camera and EOS R50 Compact, travel-friendly for streamers and families camera.

NEW YORK, Feb. 7, 2023 /PRNewswire/ — B&H is pleased to announce Canon’s latest mirrorless offerings, the full-frame EOS R8 Camera and the entry-level EOS R50.


The Canon releases include the EOS R8 and EOS R50 camera bodies in black and the EOS R50 in white, the new RF-S 55-210mm telephoto zoom lens, the ET-60B Lens Hood, the RF 24-50mm wide-to-normal zoom lens for full-frame cameras, an EOS R50 kit featuring an 18-45mm zoom lens in both black and white, an EOS R50 kit featuring both the 18-45mm and the 55-210mm zoom lenses, and an EOS R8 kit featuring the RF 24-50mm zoom lens.

Canon has designed the EOS R50 to be the streamer and content creator’s first choice for upgrading. Lightweight and compact, the EOS R50 can be used as a web camera, streaming live video in full HD at 30 fps, and can record podcasts and vlogs for longer than 30 minutes at a time. The camera also renders uncropped, 4K video at up to 30 fps oversampled from 6K and full HD video at up to 120 fps, and features a 24.2MP APS-C CMOS sensor and DIGIC X Image Processor, powering its automatic capabilities. For streamers, the Movie for Close-Up Demos Mode ensures that objects presented close to the lens, such as in unboxing videos or makeup tutorials, are properly in focus. The Advanced A+ Assist simplifies auto mode in settings with difficult lighting, and the Dual Pixel CMOS Autofocus II covers the entire sensor area with 651 autofocus zones capable of detecting and tracking people, animals, and vehicles. Pair that with continuous shooting, up to 15 fps with the electronic shutter, and you’ll hard-pressed to miss the shot.

Canon EOS R50 Mirrorless Camera

Product Highlights:

24.2MP APS-C CMOS SensorDIGIC X Image ProcessorUHD 4K 30p Video RecordingDual Pixel CMOS AF II with 651 Zones2.36m-Dot Electronic Viewfinder3.0″ 1.62m-Dot Vari-Angle Touchscreen15 fps Electronic ShutterMovie for Close-Up Demos ModeVertical Movie ModeMulti-Function Shoe, Wi-Fi, and Bluetooth

The Canon R8 EOS Camera is the full-frame upgrade for those already embedded in the Canon mirrorless ecosystem. It also has a 24.2MP, full-frame CMOS sensor with the DIGIC X Image Processor, capable of achieving high image quality and wide dynamic range in stills, and features the Dual Pixel CMOS Autofocus II with 1,053 autofocus zones and automatic subject detection and tracking. The R8 is available as a webcam and for livestreaming and can record uncropped 4K at 60 fps oversampled from 6K and full HD at up to 180 fps. At 29.97 fps, it can record video for up to two hours for podcasts, vlogs, or other long-form video content. The five-axis Movie Digital IS image stabilization reduces camera-shake vibrations when using an RF lens with optical image stabilization.

Canon EOS R8 Mirrorless Camera

Product Highlights:

24.2MP Full-Frame CMOS Sensor4K60p 10-Bit Internal Video, Canon Log 32.36m-Dot OLED Electronic Viewfinder3.0″ 1.62m-Dot Vari-Angle TouchscreenDual Pixel CMOS AF II40 fps Electronic ShutterMovie Digital ISVertical Movie ModeMicrophone Input, Headphone OutputMulti-Function Shoe, Wi-Fi & Bluetooth

To further entice streamers, both cameras feature a Vertical Movie Mode, which allows videos to be played in vertical composition when viewing on a smartphone, and an Aspect Markers function, which indicates the various social media aspect ratio for simplified compositions. Additionally, both cameras support wired and wireless connection to your smartphone via its USB-C port and built-in Wi-Fi and Bluetooth technology.

The Canon RF 24-50mm wide-to-normal zoom lens is a lightweight standard zoom alternative for full-frame cameras, featuring an f/4.5-6.3 maximum aperture with optical image stabilization. The lens has two aspheric elements and Canon Super Spectra Coating to minimize ghosting and flare. The stepping motor focus drive is well suited for smooth, quiet autofocus when taking video. On APS-C size image sensors, the lens has an approximate equivalent coverage of 38-80mm.

Canon RF-S 55-210mm f/5-7.1 IS STM Lens

The RF-S 55-210mm telephoto zoom lens for full-frame and APS-C cameras featuring an f/5-7.1 maximum aperture with optical image stabilization. The lens coverage on APS-C size sensors is roughly 88-336mm. The image quality comes from two ultra-low dispersion glass elements, one aspheric element, and Canon Super Spectra Coating to minimize ghosting and flare. The stepping motor focus drive provides smooth, quiet autofocus when taking video. The lens is also compatible with the optional ET-60B Lens Hood to block sunlight, prevent glare and lens flare, and protect the lens from debris and abrasions.

Canon EOS R8 and EOS R50 YouTube First Look Video

Learn and read more about the Canon EOS R8 and Canon EOS R50 Mirrorless Cameras at B&H Explora

About B&H Photo Video

As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 45 years. 

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

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Henry Posner

B&H Photo Video

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Leading Pharmacy Tech Firms Partner to Improve Operational Efficiency for Hospital-based Pharmaceutical Operations




Pharmacy Stars and Sonicu ink a partnership agreement focused on blending two compliance-focused technologies

ATLANTA, Feb. 7, 2023 /PRNewswire/ — Pharmaceutical leaders working in compounding pharmacies searching for a simple affordable compliance solution can deploy a powerful new tool thanks to a partnership between two of the leaders in pharmacy compliance technology.


This integration allows customers to access their temperature and environmental data from the Compounding360 platform.

Pharmacy Stars and Sonicu today announced a partnership at AHR Expo aimed at making compliance even easier.

“Our software integration will allow Pharmacy Stars customers to complete more of their compliance requirements in less time while also enjoying the benefits of Sonicu’s alarming,” said Joe Mundell, Chief Revenue Officer, Sonicu.

The technology integration will be focused on temperature and environmental monitoring as well as competency and trending reports for Board of Pharmacy audits.

“Certainty of environmental parameters is critical to the quality of compounded sterile preparations. We are thrilled to partner with Sonicu to provide certainty, without the workload, by connecting our technologies and eliminating the manual process of data reading and recording by pharmacy technicians,” Said Keith Streckenbach, CEO, Pharmacy Stars.

“Autologging and trending the EM data alongside the quality control activity makes it much easier for pharmacy managers to identify ways to improve quality continuously.”

The integration is simple in delivery and powerful in the result.

It will allow customers who leverage both solutions to access their Sonicu temperature and environmental data from the Compounding360 platform.

Environmental data can include

Ambient temperature and humidityAir pressure differentialThe temperature of Refrigeration and FreezersAlmost any other condition via a third-party, 420 mA sensor

The Pharmacy Stars solution includes:

Instant retrieval of all Board of Pharmacy requested USP 797 and USP 800 compounding compliance dataRetrieve quality reports – environmental data, competency assessments, trending reports, and more


Built on the AWS Cloud with multiple layers of redundancy to protect against power and network outages, Sonicu is trusted by hundreds of organizations across North America to protect a diverse array of temperature-sensitive assets, including food and vaccines to research and sperm.


Pharmacy Stars, based in Green Bay Wisconsin, serves more than 800 US and Canadian hospitals and infusion centers and 30,000 pharmacy staff in their effort to provide quality, sterile compounded preparations for millions of patients. Pharmacy Stars offers the #1 enterprise pharmacy quality management system in North America. For more information visit

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