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Insider Acquires MindBehind Signaling A New Era In End-To-End Conversational Commerce & Messaging



Insider‘s acquisition of Meta-verified, Messaging Platform, MindBehind, heralds a new age in Conversational Commerce & Messaging. This strategic acquisition will enable brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp.

LONDON, Jan. 10, 2023 /PRNewswire/ — Insider, one platform for individualized, cross-channel experiences, today announced that it has acquired MindBehind, a Conversational Commerce and Messaging platform.

This strategic acquisition will enable Insider to accelerate its development of conversational solutions, rooted in MindBehind’s world-class technology. The move will mean marketers can design and deploy highly effective conversational customer experiences, that improve customer engagement, increase lead generation, and boost sales revenue.

With the move, Insider becomes one of the official WhatsApp Business Solution Providers (BSP) and, together, with Meta’s product teams, look forward to developing the next generation of WhatsApp Business solutions, forever changing the dialogue between brands and consumers.

Mark Zuckerberg, CEO at Meta recently shared his outlook that the future of commerce will be fueled by end-to-end conversational experiences where consumers can find and buy directly from messaging applications like WhatsApp and Messenger. As one of the first movers in this field, Insider is preparing to launch its revolutionary WhatsApp and Messenger products with Meta.

The latest industry research highlights that more than 58% of consumers are willing to pay more for a better experience, showcasing that in the modern world of commerce, it is not always the product or price that has the most significant impact on conversion and revenue – but the power of the customer experience a brand delivers.

Conversational experiences enable brands to connect with consumers via a dialogue, enabling consumers to discover, inform, educate and convert, with confidence, in real-time, in the messaging applications they use, and in the conversational style they use with friends and family. 

Businesses able to engage consumers in these dialogues via popular channels like WhatsApp, can address needs immediately, remove buyer hesitancy and convert more, to deliver the results and outcomes that matter most to their businesses; from increasing revenue and conversions to driving Average Order Value, reducing Bounce Rates, boosting customer loyalty and repeat-purchase rate.

Insider’s 1,200+ customers, which include 1/3 of the Fortune Global 500, have been able to send 1:1 rich promotional and transactional messages via WhatsApp for three years, and will now be able to further increase engagement and sales with personalized conversations. Consumers will be able to view products, engage in unstructured conversations, add-to-cart and take payment actions all from within WhatsApp.

The user sends a message to their favorite brand via WhatsApp (or the brand can initiate a conversation if the user has given prior communication permission).The user is able to discover and shop available products within WhatsApp, as part of the chat experience.The user can add products to their cart, as simply as on a mobile shopping application or websiteAfter confirming their address, the user is directed to complete their payment to confirm their orderOnce completed, the user receives their order confirmation via WhatsApp and is able to track their order progress within WhatsApp too

“MindBehind’s Conversational Commerce and Messaging capabilities will become an integral part of Insider’s solution. This acquisition accelerates our product roadmap in delivering marketing teams the capabilities they need to stay ahead of the competition and future-proof their businesses,” said Muharrem Derinkök, Insider Co-Founder and Chief Product Officer. “Insider has enabled brands and retailers to send individualized rich promotional and transactional messages via WhatsApp for three years. The acquisition of MindBehind’s WhatsApp solutions into the Insider platform will accelerate our product roadmap to enable our partners to deliver end-to-end customer experiences from within messaging apps to further increase engagement and sales through meaningful dialogues.”

MindBehind’s 70-person team will remain under the guidance of Oguzhan Basegmez, CEO at MindBehind and Anil Kiper, Co-Founder and Chief Growth Officer at MindBehind, to continue developing and innovating this market-leading solution, whilst integrating into Insider’s wider ecosystem.

“Since 2016, MindBehind’s mission has been to create seamless messaging experiences between businesses and consumers,” said Anıl Kiper, Co-Founder and Chief Growth Officer at MindBehind. “We are excited to be part of the Insider family. This acquisition brings together two innovative companies with a shared vision for the future of customer experience. By combining our technologies, we will be able to offer brands and retailers the most powerful platform for building meaningful connections with their consumers.”

“At Insider, we fundamentally believe that A Brand New Way™ of crafting customer experiences exists; a way that finally embraces the individuality of consumers,” said Insider Co-Founder and CEO Hande Cilingir. “With the acquisition of MindBehind, we are delivering on our mission to develop market-leading technologies and AI that enable brands to deliver next-generation, end-to-end shopping experiences – on the messaging channels, their consumers use and love. Our acquisition of MindBehind signifies our continued commitment to developing industry-leading products that deliver more profitability, growth and revenue for our partners. We are proud that our partners will lead the way as some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers”.

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #1 Leader in G2 Winter ’23 reports across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.


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Tencent Music Entertainment Group Announces Management Change




SHENZHEN, China, Nov. 30, 2023 /PRNewswire/ — Tencent Music Entertainment Group (“TME,” or the “Company”) (NYSE: TME and HKEX: 1698), the leading online music and audio entertainment platform in China, today announced that Mr. Lixue Shi has tendered his resignation as the Company’s Group Vice President and in his other relevant roles for personal reasons, effective December 31, 2023.

“On behalf of the Company, we would like to express our sincere appreciation to Lixue for his contributions to our achievements throughout his tenure. His dedicated efforts in advancing the development of Kuwo Music and long-form audio business have greatly enhanced our ability to offer users an enriched user experience. We are grateful for Lixue’s hard work and wish him the best in his future endeavors,” said Mr. Cussion Pang, Executive Chairman of TME.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME and HKEX: 1698) is the leading online music and audio entertainment platform in China, operating the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to create endless possibilities with music and technology. TME’s platform comprises online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize around music. For more information, please visit

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC and the HKEX. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

Investor Relations Contact 
Tencent Music Entertainment Group
+86 (755) 8601-3388 ext. 818415

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Govee Celebrates Successful Collaboration with Prime Video and Habitat for Humanity of Greater Los Angeles by Transforming Los Angeles Neighborhood into “Candy Cane Lane”




LOS ANGELES, Nov. 30, 2023 /PRNewswire/ — Govee, an innovator in the smart lighting and smart home industries, teamed up with Prime Video and Habitat for Humanity of Greater Los Angeles (Habitat LA) to “Candy Cane Lane-ify” a Los Angeles neighborhood on November 27, 2023. The event activation served as a joyous precursor to the release of Prime Video’s highly anticipated holiday comedy, Candy Cane Lane, starring Eddie Murphy and Tracee Ellis Ross and directed by Reginald Hudlin.


In a heartwarming extension of the movie’s themes, the exteriors of eight new houses were transformed into a festive holiday spectacle. Govee lit up the neighborhood with their latest innovative holiday lights and ignited the holiday spirit with a dynamic light show, powered by the Permanent Outdoor Lights, Curtain Lights, Christmas Strings Lights and more.

“We’re thrilled to have collaborated with Prime Video and Habitat LA for this meaningful event,” says Eric Wu, CEO of Govee. “We were proud to see our smart holiday lights being used to adorn the neighborhood and inspire holiday spirit with dynamic light shows. This unique event embodies the spirit of giving and we’re excited to share the magic of our lights show with the Habitat LA community.”

Learn more about the communities, stories, and impact that Habitat LA makes this holiday season, and all year round, at Your support allows Habitat LA to advocate for affordable housing in the U.S., and around the world.

Candy Cane Lane will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on December 1.

Event photos and film artwork to accompany your coverage can be found HERE (courtesy of Prime Video) and the trailer can be found HERE.


Since 2017, Govee has been committed to making life smarter. As a leading global smart home solution company, the company aims to provide personalized and fun life experiences through innovation in the smart home space. This includes a close focus on ambient lighting solutions and home appliances. Govee is continuously building upon its ecosystem of smart products and improving performance, user benefits, and consumer usability in all scenarios. To learn more about Govee, please visit

Logline: Eddie Murphy stars in this holiday comedy adventure about a man on a mission to win his neighborhood’s annual Christmas home decoration contest and inadvertently makes a deal with a mischievous elf that brings the 12 Days of Christmas to life. The film is directed by Reginald Hudlin and written by Kelly Younger.

Synopsis: Eddie Murphy stars in this holiday comedy adventure about a man on a mission to win his neighborhood’s annual Christmas home decoration contest. After Chris (Eddie Murphy) inadvertently makes a deal with a mischievous elf named Pepper (Jillian Bell) to better his chances of winning, she casts a magic spell that brings the 12 Days of Christmas to life and wreaks havoc on the whole town. At the risk of ruining the holidays for his family, Chris, his wife Carol (Tracee Ellis Ross), and their three children must race against the clock to break Pepper’s spell, battle deviously magical characters and save Christmas for everyone. The film is directed by Reginald Hudlin and written by Kelly Younger.

Produced by: Brian Grazer, p.g.a, Eddie Murphy, Karen Lunder, p.g.a and Charisse Hewitt-Webster

Cast: Eddie Murphy, Tracee Ellis Ross, Jillian Bell, Thaddeus J. Mixson, Ken Marino, Nick Offerman, Robin Thede, Chris Redd, Genneya Walton, Madison Thomas, D.C. Young Fly, Riki Lindhome, Anjelah Johnson-Reyes, Lombardo Boyar, Danielle Pinnock, Timothy Simons


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Reimagining a 70-Year-Old Hobby: Augmented Reality Brings Custom Paint by Numbers to Life




Just Paint by Number, a leader in custom paint by number kits, is thrilled to announce the launch of its groundbreaking mobile app, now available for download on iOS and Android stores. The most exciting feature of the new app is the ability to purchase their exclusive MemoryLink™ Virtual Experience. This cutting-edge add-on allows a video to be linked to the finished paint by number kit, creating a unique augmented reality experience. This feature transforms each completed painting into a cherished memory, making it a perfect gift for loved ones.

MIDDLETOWN, Del. , Nov. 30, 2023 /PRNewswire-PRWeb/ — Just Paint by Number, a leader in creating paint by number kits from photos, is delighted to unveil its innovative mobile app. The app brings a new dimension to paint by number, a pastime that made its debut at the New York Toy Show in 1951 and surged in popularity during the pandemic. With the aid of advanced augmented reality technology, the Just Paint by Number mobile app transforms cherished photos into distinctive, hand-painted mementos, providing a unique gift choice for the holiday season.

We believe that this app, with its unique MemoryLink Virtual Experience, will redefine the way our customers create and share their cherished memories. We are committed to providing a unique, personalized experience, and this app is a testament to that commitment.

The highlight of the new app is the ability to purchase their exclusive MemoryLink™ Virtual Experience. This state-of-the-art feature enables a video to be connected to the completed paint by number kit, crafting a unique augmented reality experience. This functionality turns each finished artwork into a treasured memory, making it an ideal present for loved ones in time for the holidays.

With the MemoryLink™ Virtual Experience, users can submit their videos and photos through the app, bringing their artwork to life by scanning the finished painting using the app. Whether it’s a sentimental moment captured in time or a special message recorded for a gift recipient, the MemoryLink™ Virtual Experience adds a deeply personal touch to each paint by number kit.

“We are incredibly excited to introduce our innovative mobile app to our customers,” said Xan Hong, Founder of Just Paint by Number. “We believe that this app, with its unique MemoryLink™ Virtual Experience, will redefine the way our customers create and share their cherished memories. We are committed to providing a unique, personalized experience, and this app is a testament to that commitment.”

The Just Paint by Number app also allows users to purchase custom paint by number kits seamlessly at prices exclusively available in the app. The app also provides a unique proofing feature that enables customers to approve their kit designs before production. Moreover, users can receive tracking updates via push notifications, ensuring they’re always informed about the status of their orders.

The Just Paint by Number mobile app is now available for download on the Apple App Store and on the Google Play Store shortly.

About Just Paint by Number

Just Paint by Number is a pioneer in providing custom paint by number kits. With a focus on personalization and customer satisfaction, Just Paint by Number offers a unique and enjoyable painting experience that brings memories to life. For all orders from the United States, Just Paint by Number produces all their kits in the US, allowing for fast turnaround times. They also offer a free shipping option as well as 24/7 chat and e-mail support. Visit for more information.

Media Contact

Xan Hong, Just Paint by Number, 1 8669652008,,

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