DUBLIN, March 20, 2023 /PRNewswire/ — The “Navigating Digital Transformation in Contact Centers-A Customer Perspective, Global, 2023 to 2024” report has been added to ResearchAndMarkets.com’s offering.
The analyst’s annual survey of contact center solution decision-makers revealed that employee engagement is a top priority for contact center organizations in 2023.
Organizations with more employee engagement initiatives benefit from higher employee satisfaction (eNPS) levels and lower attrition. Those with more solutions that support employees also received higher eNPS scores. Overall, there will be significant growth in the number of seats around the globe, with hybrid models flourishing, creating many opportunities for CX solution providers.
Only 40% of companies deliver omnichannel customer experiences, not meeting the customers’ demand for seamless interactions across channels. Businesses cite the cost of implementation and system integration difficulties as top hurdles. Customers are unhappy when they have to repeat themselves as they move across channels. Continually automating processes will be critical for survival, but the execution must be well thought out. Customers are frustrated by virtual agents that do not understand them or what they need. Employees are stressed when dissatisfied customers are forwarded to them.
The analyst’s approach to achieving these goals:
Conduct an online customer survey of leaders involved in purchasing contact center solutionsHave in-depth discussions with thought leaders in contact center organizations through the publisher’sCX Client Council, Contact Center MindXchanges, Webinars and Virtual Think TanksContinuous conversations with key contact center solutions providers around the globe
Research Scope
The primary goals of this research are to:
Understand the IT challenges contact center organizations face todayGauge remote/hybrid modelsMonitor the status of digital transformation in contact center organizationsAssess the current and future use of contact center solutionsEvaluate factors that drive investments in contact center solutionsGauge market and technology trendsAppraise available IT budgetsMeasure perceptions by vertical industryDiscover opportunities in different regions
Key Topics Covered:
1. Summary of Key Findings
Strategic Objectives of this StudyKey Findings from the 2023 Contact Center Customer SurveyCritical 2023 Contact Center Issues Derived From the publisher’s CX Client Council Annual MeetingCritical 2023 Contact Center Issues Derived From the publisher’s CX Client Council
2. Research Objectives and Methodology
Customer Research Methodology & Respondent ProfileApplicationsResearch Methodology
3. Contact Center 2023 to 2024 Goals
Top Goals – Why Organizational Objectives Contrast Contact Center ObjectivesExecutives Boards Say Customer-First Motto Still RulesBuilding Trust and Ensuring Customer Loyalty When Automating InteractionsBuilding Trust and Ensuring Customer Loyalty While Automating for Survival
4. Investment Plans 2023 to 2024
Voice Reigns While Virtual Agents GrowAs Companies Aim to Improve CX with “Empathy,” Sentiment Analysis is a High PriorityTop AI Technologies Acquired to Tackle Rising Costs and Network Security95% of Contact Centers are Increasing or Maintaining the Number of SeatsIT Departments Opt for Easy-to-Implement, Manage, and Use SolutionsProven Return on Investment (ROI) Compels Manufacturing Companies to Overhaul the Entire Contact CenterTravel and Hospitality Will Heavily Invest in Contact Center Solutions in 2023
5. Agent Engagement Strategies
Attrition Higher in Sectors that Require Agents to Have More Knowledge/SkillsHow Organizations Will Keep Employees on Board – Flexible Locations is No Longer a Top InitiativeEmployee Engagement Initiatives Can Reduce AttritionEmployee NPS Scores Significantly Higher when Engagement Initiatives and the Right Solutions are in PlaceAnalytics on Quality Monitoring and Performance Management is a Top Investment for Employee EngagementHybrid Models FlourishRemote and Hybrid Agents at a Higher Risk of AttritionWhy Contact Centers are Moving to Remote and Hybrid Models
6. Channel Trends and Customer Satisfaction
Virtual Agents Outperform Voice in the IT/Communications Industry and Operate Worse in the Retail and Travel/Hospitality IndustriesChannel Dynamics – Last 12 MonthsCustomers are Frustrated with Agent Discontent and Lack of Personalized CareAI-Infused Contact Center Technologies Needed to Improve Live Chat InteractionsSlow Response Time in the Email Channel Can be Detrimental for BusinessesConsiderable Growth in the Use of Virtual AgentsCost of Implementation is a Hurdle to Delivering Omnichannel Customer Experiences
7. Growth Opportunities
Strategic Imperatives for CX Solution ProvidersFlexible APIs are Important for Implementing Two-Factor Authentication and Chatbots in the Near-Term
8. Collaboration Tools
Zoom’s Rise During the Pandemic Makes it a Leader for Collaboration in Contact CentersLeveraging Talent Across the Enterprise Drives Investment in UCaaS and CCaaS Integration
9. Appendix
Why is it Increasingly Difficult to Grow?The Strategic Imperative 8TGrowth Opportunities Fuel the Growth Pipeline EngineTList of ExhibitsLegal Disclaimer
For more information about this report visit https://www.researchandmarkets.com/r/2xg90p
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SOURCE Research and Markets