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MOWI Brand debuts new products at the Seafood Expo North America in Boston

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4 years ago

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In its third year since its launch in North America, the MOWI Brand puts on a fantastic array of farm raised Atlantic salmon products at the Boston Seafood Expo North America. From four SKUS launched in March 2020, to now over twenty, MOWI has expanded into a variety of categories from fresh skin-packed, cold, and hot smoked, breaded, and frozen indulgent salmon. The Seafood Expo is the perfect occasion to celebrate the brand’s trajectory.

MIAMI, March 12, 2023 /PRNewswire/ — Seizing the opportunity of the most important US Seafood Expo, MOWI Brand commemorates its third year since its March 2020 launch and displays the impressive progress it has made with new product offerings and categories. The MOWI Brand launched for the first time right at the beginning of the COVID-19 pandemic through online grocery. During the most unprecedented times, the brand was well received by US consumers and quickly flourished with its concept of pre-packed farm raised Atlantic salmon offered in pre-cut portions for convenience. “Launching a new brand during a pandemic presented its challenges, not only proved the strength and tenacity of our team, but it also confirmed that MOWI is set for growth in North America and has a long way to expand,” said Robert Clark, Director of Sales at Mowi CP of Americas.

 

MOWI Brand celebrates three years since it launched in North America. The anniversary coincides with Boston Seafood Expo

A quick product expansion in a short time and in the middle of a pandemic demonstrated that MOWI has a bright future in the Seafood Category. One of MOWI’s product reached the #2 Best Seller with a partner in the online grocery category in 2020. For three consecutive years, 87% of consumer reviews scored the brand 4 out of 5 stars. 

MOWI Salmon, with pre-packed freshness, expanded to brick and mortar in 2021, and released a new cold and hot roasted smoked line which included alcoholic flavors and marinades to wow seafood eaters seeking for new experiences. MOWI’s marketing efforts became a great engine of brand awareness helping bring an average of 39% new shoppers per month to the online seafood category. In 2021, “Salmon” became the #1 Top Key Word Search in the seafood category on fresh YTD at the online grocery partner.

Mowi has become the partner of choice for customers who desire the expertise of a market leader, coupled with innovation, quality, and taste. Over the preceding 3 years, MOWI expanded the fresh pre-packed line to offer salmon portions that come pre-seasoned, portions on a cedar plank, pre-cut portions in a variety of sizes and value packs. In 2022, the brand continued to expand with more variety and everyday price points. The product range that received the most interest among Mowi customers offered traditional cuts and generous sized portions of salmon of Canadian, Chilean, and Norwegian origin. This line carries the ASC (Aquaculture Stewardship Council’s global standards for responsibly farmed seafood) and the BAP (Best Aquaculture Practices) Certifications for all Mowi’s certified farms.

This year, MOWI is introducing Atlantic salmon portions that bring a variety of flavored butter pucks to enhance the already delicious flavor of salmon. This new line has been unveiled in the New Product Showcase Exhibitor segment at the Seafood Expo North America in Boston.

“With the MOWI Brand, we want consumers to recognize the bounties of farm raised Atlantic Salmon and encourage them to try the extensive variety of our product line. US Consumers enjoy salmon for many different occasions: as an everyday meal and as an indulging experience made for a special occasion. In the similar way that some consumers choose a different quality of their favorite protein for entertaining vs an everyday home meal, MOWI has expanded its horizons to meet different price points and eating occasions,” said Diana Dumet, Marketing Director at Mowi CP of Americas. 

Consumers are now able to find a beautiful Atlantic salmon product pre-packed utilizing skin packed technology with a transparent package for clear view of the excellence of Mowi’s salmon cuts. MOWI’s skin packed farm raised Atlantic salmon offers superior quality as no hands or direct air touches the product from production until customers open their delicious salmon in their kitchens. MOWI is proud to offer product that has No smell-No mess and consumers can easily grab-and-go from our retail partners’ seafood shelves. “While Seafood in the retail space continues to acquire shelf space from other protein options, we want to thank those customers that opened the doors to the MOWI Brand and have proven to be a true partner to educate consumers about seafood. We are proud of partnerships that focus on offering the variety that consumers request, selecting quality and uniqueness to raise the bar for the category in the US Market”, said Joe Fidalgo, Managing Director Mowi Consumers Products of the Americas. 

Mowi cares about the entire process of Salmon-from Sea to Fork – and vows to bring the Goodness of MOWI® salmon to the home of consumers. Mowi CP of Americas is proud to continue expanding the Goodness of MOWI® to more retail partners and supports the program through a holistic marketing campaign that includes branded content through radio, TV, food publications, influencers, social media, YouTube and much more…Salmon is Good, but MOWI® is Goodness! Mowi CP of Americas is excited for what’s yet to come as the retailer community opens its doors.

“MOWI is now present in 18 markets, and we have reached our goal of becoming a global brand. In all the markets we are present in, we offer high-quality, delicious products. We also focus on bringing new products to the market to meet consumer needs and offer more ways and more occasions in which to enjoy salmon. Our goal going forward is to continue growing in our markets together with our customers, continue on the path of de-commoditizing the salmon category while bringing value to it and to consumers,” concluded Andreas Johler, Managing Director of Mowi Branding.

For more information about the MOWI Brand visit: Home – MOWI Salmon US and for Media contacts: https://www.mowiamericas.com

About Mowi:

Mowi, a Norwegian company, has consistently delivered healthy and delicious seafood since 1964 and has become a leading aquaculture company. Mowi works with the ocean to produce nutritious, delicious and supreme-quality seafood while striving to achieve the highest sustainability standards. Fulfilling one-fifth of the global demand for farm-raised Atlantic salmon, Mowi is determined to reduce the environmental impact of seafood production and works exclusively with farmers who follow the most responsible harvesting practices. Mowi has operations in 25 countries and more than 14,000 employees. Go to https://mowi.com/about/ to learn more about the world’s largest supplier of Atlantic salmon. As the world’s leading salmon producer, Mowi works to help preserve the ocean and work in harmony with the sea to help feed a growing world population.

Mowi has been ranked as the world’s most sustainable protein producer for the fourth year in a row by the FAIRR Initiative.

Coller FAIRR Protein Producer Index assesses the world’s 60 largest publicly-listed animal protein producers, worth a combined USD 338 billion. Firms are ranked against ten environmental, social and governance (ESG)-related criteria including GHG emissions, deforestation, antibiotic usage and working conditions.

Coller FAIRR Protein Producer Index – Summary Report.
You can read more about the index here: https://www.fairr.org/index/
Learn more about our We Care element of MOWI Brand: We care – MOWI Salmon US

About MOWI Brand:

MOWI is all about Farm Raised Atlantic Salmon that offers a variety of cuts from personal size portions to large family cuts. MOWI offers generous cuts for everyday family meals and the experience of a bistro cut for special elegant meals.

Learn more about MOWI Brand at www.mowisalmon.us

Media contact:

Diana Dumet
Diana.Dumet@mowi.com

Kathryn Hudson-Melians
Kathryn.Hudson-Melians@mowi.com


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SOURCE Mowi CP of Americas

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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3 minutes ago

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October 25, 2026

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

3 minutes ago

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October 25, 2026

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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7 hours ago

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October 24, 2026

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

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