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Renowned Entrepreneur John Paul DeJoria & Renew Logic Unveil new AI company, Vendidit, Pioneering Sustainable Solutions in Retail



LAS VEGAS, Feb. 7, 2024 /PRNewswire/ — Today, business titan John Paul DeJoria, and reverse logistics veteran Gary Stephens, announce their latest endeavor, Vendidit, a software platform positioned to revolutionize the $800B secondary market for retail returns.


Vendidit is a first-of-its-kind, end-to-end platform that seamlessly connects retail sellers to secondary market buyers in a fraction of the time. What once took large companies a full week’s work on an Excel spreadsheet to get secondary buyer bids (who sell directly to end consumers), now can be done in a few minutes with its proprietary, state-of-the-art artificial intelligence. The end result keeps millions of perfectly good items from collecting dust and losing value on warehouse shelves or worse, ending up in the landfill.

That environmental focus is what drew billionaire business mogul John Paul DeJoria to invest in the company, which is a spinoff from another successful company he co-founded in 2016 – Renew Logic. Gary Stephens, the Co-founder and CEO of both companies, said that Vendidit addresses a pervasive issue that has been exacerbated by the global pandemic, noting that the surge in returns since the onset of COVID has reached unprecedented levels, with one in every six items purchased being returned.

“Unfortunately, returned items often languish on shelves or end up in landfills due to the absence of a more efficient system for connecting buyers and sellers in the aftermarket – a gap that Vendidit will fill. It is not only an enormous business opportunity, it is truly doing good for the planet,” said DeJoria.

“We’ve unlocked the missing piece of efficiency in the booming business of aftermarket returns,” explains Stephens, “What we’ve built presents a simple and intuitive way to transition the time-consuming and archaic manual selling process to an instant online platform, simplifying everything for both buyers and sellers. The reverse logistics industry has been in the dark ages of technology and now Vendidit will change the game by bringing AI into the retail returns industry. It matches retailers, desperate to move returns out, with secondary buyers desperate for inventory – in seconds.”

The platform seamlessly connects major enterprises with wholesalers, facilitating the absorption of millions of dollars’ worth of returned products quickly and efficiently. Streamlining the entire process on its platform, it houses the bidding process, inventory databases, billing and more. The result is thousands of warehouse trucks taken off the road, returned goods sold at the highest possible value and waste dramatically reduced. Vendidit increases revenue for retailers and secondary sellers while reducing environmental damage. 

Vendidit debuts at the Reverse Logistics Association Conference on Feb. 7, where they will be available at booths 107 and 207 to engage in discussions about its potential impact across industries. Reach out to the media contacts below for additional information.

Media Contacts:

General Media Inquiries
Narwhal Media Group
Jennifer Gooding
Office: 646.981.0278

For the RLA Conference Feb. 6 – 8
i-Media Strategies
Kevin Benz
Mobile: 512.550.5550

About Vendidit
Vendidit is a proprietary, end-to-end software platform that connects qualified secondary market buyers with retail returns sellers to drive maximum value for returns. The platform puts interested parties together seamlessly and simultaneously when returned products have the highest value.

It was co-founded by renowned entrepreneurs John Paul DeJoria and Gary Stephens and other reverse logistics industry veterans who saw a problem to be solved: retailers have returns inventory they can’t sell efficiently, and secondary market sellers (who can move inventory for them) don’t have enough of it or an efficient way to procure it.  In five words, Vendidit converts limited inventory into cash.

About Renew Logic:
Headquartered in Austin, Texas, Renew Logic provides single-source, custom solutions for global asset recovery and marketplace re-entry of consumer electronics and business technology systems. Renew Logic leads the industry by providing the world’s largest companies the most robust, cost-effective, value-added services in reverse logistics, IT asset recovery and remarketing.  Following the passion of John Paul and Eloise DeJoria, Renew Logic is committed to preserving the global prosperity of all life through sustainability and social responsibility. The company was founded in 2016.

About John Paul DeJoria 
John Paul DeJoria is a first-generation American turned entrepreneur, philanthropist and pillar of the business community.  Once homeless, he has struggled against the odds to achieve success, launching multiple global enterprises including Paul Mitchell hair products and Patron Spirits, while always supporting his motto, “Success Unshared is Failure.” He signed Bill Gates and Warren Buffet’s “Giving Pledge” as a formal promise to continue giving back.  John Paul has been profiled for his corporate and philanthropic initiatives across a multitude of media outlets including 20/20, CNN, Forbes, Fortune, Inc., and Fox, Fox Business News, Bloomberg, CNBC and NBC, and recently as a guest shark on Shark Tank.

About Gary Stephens 
Gary is a visionary technology executive and is an industry thought leader in reverse logisitics. He is the imagineer of both Vendidit, launched in 2024, and Renew Logic, which he started from a single pallet of recyclables in 2016. His previous career includes work on the Windows 95 launch team, being head of Windows NT updates under Steve Ballmer and Bill Gates and building a third electronics recycling company from scratch to $400M. His positive contributions to ethical business practices and industry improvements led to testifying before Congress in 2018 about smart, diverse employment policies. Beyond tech, Gary’s diverse passions include race car driving, piloting and philanthropy – particularly helping dog rescues.  He’s a proven leader, blending business acumen with a profound commitment to societal impact.

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Verndale Welcomes Max Fresen as Chief Experience Officer




New CXO Brings Over Two Decades of Experience in Advertising and Marketing to Lead the Agency’s Experience Design Team

BOSTON, March 5, 2024 /PRNewswire/ — Verndale, a digital experience agency headquartered in Boston, MA, announced the appointment of Max Fresen as their Chief Experience Officer (CXO). Max joins Verndale from BRANDtho, where he successfully led as CXO, bringing with him over two decades of invaluable experience in the advertising and marketing industry.

Following 2023 investments in the strategy team, Verndale welcomes a new CXO to steward innovation in experience design.

As CXO at Verndale, Max will play a pivotal role in charting the agency’s future. He’ll lead the experience design team and drive initiatives that align with the organization’s strategic goals.

Chris Pisapia, CEO of Verndale, shares, “As we steer Verndale through our transformative growth as a company, our focus on delivering business value remains. Balancing technical expertise with strategic creativity is key. Following our investments in the agency’s strategy team in 2023, we’re thrilled to announce Max Fresen’s hire to steward innovation in experience design. This move expands our creative services and reflects our commitment to redefining digital experiences and propelling clients’ initiatives forward.”

Max’s recruitment reinforces the agency’s commitment to excellence and innovation. In his role as the head of experience design, Max will be responsible for delivering engaging and impactful experiences across all channels and platforms, contributing to Verndale’s evolution as a strategic partner to its clients.

“I’m thrilled to join Verndale at this pivotal moment in the evolution of communication arts. In an era where generative technologies have made the once impossible commonplace, capturing customers’ attention and building a brand has become more challenging than ever,” comments Max. “Navigating the intersection of art and science is now essential for a company’s success. With Verndale’s decades of experience crafting tech-enabled experiences at an enterprise scale, we’re uniquely positioned to be the ideal partner for this transformative journey. I’m excited to contribute to Verndale’s mission and drive impactful outcomes for our clients and their customers.”

Max’s extensive experience and leadership at previous agencies prime him to lead and grow the Experience Design team and drive outcomes for our clients. His passion for pushing the boundaries of technology and psychology and his commitment to making the world a better place through design and innovation make him a valuable addition to the Verndale team. 

About Verndale

Verndale is a digital agency that designs, develops, and delivers high-performing websites and ecommerce experiences. The agency guides clients in creating more human experiences in a digital world and is committed to pushing boundaries, achieving growth objectives, and optimizing digital experiences for its clients and their customers. Verndale offers digital strategy, experience design, digital marketing, customer relationship management (CRM), and sales quoting solutions. The agency leverages best-in-class technologies to deliver clients custom solutions that stand above the rest.

As a recognized Optimizely Premium partner, Verndale has earned seven MVP awards, holds 60 certifications, and boasts 30 global accreditations. In 2023 and 2021, the agency was honored with the Optimizely Partner of the Year award. Verndale is also North America’s leading Sitecore Enterprise Solution provider and Platinum partner. With nine MVPs and 25 certified developers, Verndale’s specializations include Experience Platform, XM Cloud, OrderCloud, CDP & Personalization, and Content Hub. 

For more information about Verndale’s innovative solutions and industry expertise, visit Get in touch with us at

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EMA Research Webinar to Explore How Enterprises Can Be More Successful with Their Network Automation Initiatives




According to new research from EMA, only 18% of network automation initiatives are a complete success

LAFAYETTE, Colo., March 5, 2024 /PRNewswire-PRWeb/ — Enterprise Management Associates (EMA™), a leading IT and data management analyst research and consulting firm, today announced it will host a research webinar titled “Enterprise Network Automation: Emerging from the Dark Ages and Reaching Toward NetDevOps,” based on recent research by Shamus McGillicuddy, EMA’s vice president of research covering network management. The research explores the challenges and opportunities of network automation for enterprise IT organizations.

Network automation continues to be a science project for too many companies. With this research, I tried to identify a path forward for IT decision-makers.

According to EMA’s new research, only 18% of network automation initiatives are a complete success. This indicates that network automation remains a significant challenge for many organizations. The webinar will provide insights and guidance to help organizations improve the success of their network automation initiatives.

During this webinar, McGillicuddy will share highlights from this new research, including:

Why nine out of ten IT organizations rely on a mix of vendor solutions and do-it-yourself network automation toolsHow network teams establish an authoritative network source of truth to drive effective network automationHow network teams validate network changes and monitor network complianceWhat pitfalls organizations should look out for on their network automation journey

“The IT industry has been attacking the problem of network automation for decades, and we still cannot get it right,” McGillicuddy said. “There are countless reasons for this ongoing struggle, including complexity, data quality and authority problems, and budget issues. As a result, network automation continues to be a science project for too many companies. With this research, I tried to identify a path forward for IT decision-makers.”

This independent research is sponsored by EfficientIP, IPFabric, NetBox Labs, NetBrain.

The webinar will take place on Tuesday, March 12 at 2:00 p.m. Eastern. Registration is available at:

About EMA
Founded in 1996, EMA is a leading IT analyst research firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help their clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals, and IT vendors at

Media Contact

Raleigh Gould, Enterprise Management Associates, 303-543-9500, rgould@emausa.com 


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Pioneer in Cyber Insurance in Brazil Receives $1.5 Million Funding




Bluecyber, which offers digital protection insurance to SMEs and families, will expand its operations in Latin America

SÃO PAULO, March 5, 2024 /PRNewswire/ —, a pioneering insurtech in cyber insurance in Brazil, has received a $1.5 million investment from VCs and Bossa Invest, as well as strategic investors from the insurance market. “This investment reflects the investors’ confidence in Bluecyber’s mission to simplify and expand insurance coverage for digital life protection of SMEs and families throughout Latin America, an underserved market with an estimated gross written premium (GWP) of USD 17.3 billion,” says Eduardo Rocha, CEO of Bluecyber.

The investment has already enabled the acquisition of, which developed an innovative Managed Detection and Response (MDR) platform. “This solution allows Bluecyber to continuously monitor its insured portfolio, detecting and responding to security incidents swiftly and efficiently, minimizing the impact of attacks, and delivering more value to the insured, as well as reducing the frequency and severity of claims,” explains Daniel Arruda, Ismac’s founder, who will take over the management of risk and compliance at Bluecyber.

In addition to financial compensation for claims such as data breaches, fines related to local General Data Protection Regulations (GDPR), legal fees, and digital identity theft, the monthly cyber protection insurance subscription offers a help desk for everyday technological issues, antivirus, vulnerability monitoring, risk management, and incident response.

“We are confident that this new phase will be a watershed in the cyber insurance industry, offering innovative and comprehensive solutions,” says Bluecyber’s co-founder Claudio Macedo.

About Bluecyber

Founded in 2021, Bluecyber is a Managing General Agent (MGA) specializing in cyber insurance. It develops products tailored to the needs centered around customer-centricity, structures underwriting capacity with reinsurers and insurers, and cultivates innovative distribution channels. The B2B product sales are conducted entirely digitally through non-traditional channels, including internet providers, software and hardware manufacturers, as well as insurance brokers. Bluecyber aims to conclude 2024 with 10,000 subscribers, striving to simplify cyber protection. Seguros Sura, one of the largest insurance groups in Latin America, serves over 20 million insureds across seven countries and is the issuer of the policies, complying with all regulatory requirements.


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