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System1’s Analysis Shows Michelob Scores Most Effective Super Bowl Ad

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Dunkin‘, Reese’s & Hellmann’s register the highest short-term sales potential in System1 analysis of consumer emotional reactions. 

NEW YORK, Feb. 12, 2024 /PRNewswire/ — The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential. Dunkin‘, Hellmann’s and Reese’s led in short-term sales potential. System1, The Creative Effectiveness Platform, tested this year’s Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential. 

By registering consumers’ emotional responses second-by-second throughout an ad, System1’s Test Your Ad scores long-term brand building (1.0 – 5.9 Stars) and short-term sales potential (Spike Rating based on emotional intensity and strength of branding). 

Key findings overall:

This year’s ads averaged 2.7-Stars, down from 2023’s 2.9-Star average but above the 2.3-Star average for all US ads. Brand characters outscored celebrities. Ads with familiar characters like M&M’s spokescandies and the E-Trade baby averaged 3.1 Stars, while 39 celebrity ads averaged 2.6 Stars. Top brand building ads took diverse approaches to creative effectiveness. The 2024 advertising MVP is soccer superstar Lionel Messi, whose beach football skills gave Michelob’s winning ad a summery vibe which resonated with the audience. Close behind in 2nd place was Reese’s riotous slapstick ad, which showed you don’t have to use celebrities to make an impact. And in 3rd place, Hellmann’s “Mayo Cat” parodied instant stardom while making a serious point about food waste. The highest-ranking debut advertiser was chocolate brand Lindt, whose chilled-out ad featured a Perry Como soundtrack and their familiar Master Chocolatier character. Pfizer also scored well for a debutant with a Queen-soundtracked ad celebrating 175 years of medical achievement. 

Top 11 ads for brand effectiveness:

Michelob ULTRA, “Superior Beach” – 4.8-StarsReese’s, “Yes!” – 4.7-Stars Hellmann’s, “Mayo Cat” – 4.5-StarsT-Mobile, “That T-Mobile Home Internet Feeling” – 4.5-StarsLindt, “Life is a Ball” – 4.4-Stars NFL, “Inspiring Young Athletes Everywhere” – 4.3-Stars Budweiser. “Old School Delivery” – 4.2-Stars OREO, “It All Starts with a Twist” – 4.1-Stars Skechers, “Mr. T in Skechers” – 3.9-Stars M&M’s, “The M&M’S Almost Champions Ring of Comfort” – 3.9-Stars Pfizer, “Here’s to Science” – 3.8-Stars 

Top 11 ads for short-term sales potential:

This year’s leaders are exceptional performers, far above the average (1.07 Spike) for all US ads. 

Dunkin‘, 1.63 SpikeHellmann’s, 1.62 SpikeReese’s, 1.57 SpikeOreo, 1.54 SpikeState Farm, 1.52 SpikePopeyes, 1.47 SpikeT-Mobile, 1.46 SpikeNFL, 1.45 Spike Michelob ULTRA, 1.44 SpikeBooking.com, 1.44 SpikeBudweiser, 1.42 Spike

Top-scoring ads followed five creative effectiveness keys that System1 has documented in testing more than 100,000 ads:

Tell stories. Strong narratives are a big effectiveness driver, and ads from Hellmann’s, the NFL and Budweiser used their time to tell funny, inspiring or dramatic tales. Keep it simple. Many ads tried to cram multiple mini-scenes and rapid edits into their 30 seconds of fame, but winning ads like Michelob, T-Mobile and Skechers focused on one idea executed brilliantly. Go for laughs. Humor continues to play a big role in the ads. Reese’s and Skechers brought slapstick energy to their ads, and Pfizer livened up an inspirational story with amusing visuals. Use celebrities well. Celebrities are everywhere on game night, but the best ads let their stars do things only they can, from Messi’s fantastic footwork for Michelob to Mr. T acting like himself for Skechers. Leverage fluent devices. Familiarity breeds contentment for audiences who like seeing brand-owned characters they recognize. The Budweiser Clydesdales and M&M’s Spokescandies are big game regulars and once again scored for their brands. 

“These ads are a huge investment for a brand, and if you get it right they’re well worth it. It’s no surprise brands are trying to fit as much into their airtime as possible with loads of celebrities and blink-and-you’ll-miss-it scenes,” said Jon Evans, Chief Customer Officer, System1. “But these results show that the winning brands on game night take a more focused approach. They execute simple ideas brilliantly, tell great stories, use celebrities and brand assets wisely and never forget to entertain.” 

For more information, visit https://system1group.com/test-your-ad.

About System1:

System1 is the Creative Effectiveness Platform that the world’s leading brands make confident creative decisions with that lead to transformational business results.

Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.

System1’s TYA Premium database of over 100,000 ads allows brands to compare their ads against competitors, and our expert guidance helps clients improve the effectiveness of ads and ideas.

System1 has operations in the UK, USA, Brazil, France, Switzerland, Germany, The Netherlands, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.

Contact:
Fred Pfaff
fred@fredpfaffinc.com

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3M announces collaboration with GSEO to advance Expanded Beam Optical manufacturing and development

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ST. PAUL, Minn., Oct. 19, 2026 /PRNewswire/ — 3M (NYSE: MMM) today announced a collaboration with Genius Electronic Optical Co., Ltd. (GSEO, Taiwan: 3406), an optical technology company, to advance technology development and manufacturing for 3M’s Expanded Beam Optical (EBO) solutions. In support of these efforts, 3M expects to make a strategic investment to acquire approximately 4.7% of GSEO’s common shares as part of the company’s private placement of newly issued shares, subject to customary closing conditions.

The collaboration brings together 3M’s EBO technology leadership, optical interconnect expertise, materials science, manufacturing scale and customer relationships with GSEO’s precision optics manufacturing capabilities and production scale. Together, the companies aim to support EBO commercialization and long-term capacity expansion to meet growing demand from hyperscale data centers and other advanced connectivity applications.

“3M is investing in capabilities and partnerships that can accelerate innovation for our customers,” said William Brown, 3M Chairman and CEO. “By selecting GSEO as a manufacturing partner and investing in the company, we are strengthening the path to scale next-generation optical connectivity solutions for high-performance data center infrastructure.”

GSEO’s existing precision optics manufacturing capabilities and technical development experience are expected to support manufacturing readiness for 3M’s EBO ferrules, co-packaged optics solutions and related optical interconnect applications. The collaboration is part of 3M’s broader EBO ecosystem strategy, which includes continued work with customers and partners across the optical interconnect market.

“GSEO is pleased to expand its relationship with 3M as we work together to advance optical interconnect solutions for next-generation data center infrastructure,” said Micro Kuo, GSEO CEO and President. “This collaboration brings together complementary technology and manufacturing strengths to support continued innovation and help meet the performance demands of high-growth connectivity markets.”

3M expects the strategic investment to close in the fourth quarter of 2026, subject to customary closing conditions.

Forward-Looking Statements
Certain statements in this release are considered “forward-looking statements” under the federal securities laws, including the Private Securities Litigation Reform Act of 1995, as amended, and are intended to enjoy the protection of those laws. Forward-looking statements may appear throughout this release and are typically identified by the words “aim,” “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “evaluate,” “expect,” “forecast,” “future,” “goal,” “guidance,” “impact,” “initial,” “intend,” “likely,” “may,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “seek,” “should,” “strategy,” “target,” “will,” “would,” and other words that are similar to, or have the opposite meanings of, those words. Forward-looking statements speak only as of the date they are made, 3M assumes no duty to update those statements, and readers are cautioned not to place undue reliance on any of those statements. Forward-looking statements are based on certain assumptions and expectations of future events and trends that are subject to risks and uncertainties, including those described in Part I, Item 1A, “Risk Factors” of 3M’s Form 10-K for the year ended December 31, 2025.

About 3M
3M (NYSE: MMM) is focused on transforming industries around the world by applying science and creating innovative, customer-focused solutions. Our multi-disciplinary team is working to solve tough customer problems by leveraging diverse technology platforms, differentiated capabilities, global footprint, and operational excellence. Discover how 3M is shaping the future at 3M.com/news.

Contacts
3M
Investor Contact:
Diane Farrow, 612-202-2449
Media Contact:
3MNews@mmm.com 

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Scott Vicknair Personal Injury Lawyers Announces Second Annual Operation Fur-Ever Home Pet Adoption Event at Lafreniere Park

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NEW ORLEANS, Oct. 19, 2026 /PRNewswire/ — Scott Vicknair Personal Injury Lawyers is excited to announce the return of its second annual Operation Fur-Ever Home, a free community pet adoption event taking place on Saturday, November 14, 2026, from 9:00 a.m. to 11:00 a.m. at Lafreniere Park in Metairie, Louisiana.

The free, family-friendly event will give attendees the opportunity to meet adoptable pets from local animal shelters, learn about responsible pet ownership, and potentially welcome a new furry companion into their homes. Those who preregister for the event will also be entered for a chance to win a Soundcore speaker and a free pet adoption.

“Last year’s event was everything we hoped it would be, and we are incredibly excited to bring Operation Fur-Ever Home back for a second year,” said David Vicknair, founding partner of Scott Vicknair Personal Injury Lawyers. “There is something special about watching a family meet a pet that could become part of their lives for years to come. We wanted to create another opportunity to make those connections while supporting the organizations that work tirelessly to care for animals in our community.”

Building on the success of the first event, this year’s event continues the firm’s commitment to supporting local animal shelters and creating meaningful opportunities for families throughout Southeast Louisiana.

“Giving back to our community has always been an important part of who we are as a firm,” said Vicknair. “Whether we are helping students prepare for school, recognizing deserving teachers, or supporting local animal shelters, our goal is to make a positive difference in the communities we serve.”

Operation Fur-Ever Home is free and open to the public. Families, animal lovers, and anyone interested in adopting a pet are encouraged to attend and preregister.

About Scott Vicknair Personal Injury Lawyers

Scott Vicknair Personal Injury Lawyers is a New Orleans-based personal injury firm committed to providing exceptional legal representation while also investing in the communities it serves. Their experienced team of dedicated attorneys specializes in car accidents, personal injury, and wrongful death cases in New Orleans. With diverse personal and professional backgrounds, they craft legal strategies tailored to each client’s specific case and needs.

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Can we produce low-cost omega-3s without relying on fish?

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GOLD COAST, Australia, Oct. 19, 2026 /PRNewswire/ — Southern Cross University researchers are aiming to halve the cost of producing omega-3 supplements to make these essential nutrients more accessible to pregnant women and infants in low-income countries, backed by the University’s first-ever grant from The Gates Foundation.

The research takes a novel approach: rather than relying on fish oil, the team is going closer to the original source of omega-3. Fish don’t produce omega-3 themselves – they accumulate it from marine microorganisms lower in the food chain.

Led by Professor Dirk Erler from Southern Cross University’s Faculty of Science and Engineering, the team is investigating how these naturally omega-3-producing microorganisms can be grown more cheaply through precision fermentation, including the use of agricultural and food-processing by-products as a source of fermentation sugar.

Omega-3 is an important nutrient during pregnancy and early life, supporting brain and nervous system development in babies. But the cost of supplements remains a significant barrier to access in many low-income countries.

“The main barrier for the uptake of omega-3s as supplements in pregnant women is the cost,” Professor Erler said.

“The whole objective of our project is to reduce that cost and make omega-3 supplements more available.”

The research team at Southern Cross University, which includes biomedical scientist Dr Nedeljka Rosic, Dr Shane McIntosh, postdoctoral researcher Dr Jasmine Haskell and PhD researcher Michael Ingram, is focused on growing omega-3-producing marine microorganisms known as thraustochytrids – or ‘throstys’ for short.

“By growing those microorganisms on land through precision fermentation, we have an alternative way of producing omega-3s that is both reliable and highly targeted,” Professor Erler said.

Precision fermentation allows the researchers to grow thraustochytrids under controlled conditions to produce omega-3 oils. The team is investigating whether expensive feedstocks used in the process can be replaced with lower-cost agricultural and food-processing by-products, helping drive down the overall cost of production.

The approach could also reduce reliance on wild-caught fish as a source of omega-3 oil and create a more reliable, scalable, and local supply.

For biomedical scientist Dr Nedeljka Rosic, the production challenge is ultimately about what greater access to omega-3 could mean for women and babies.

“As a biomedical scientist, my purpose is to find ways to use science to improve people’s health,” Dr Rosic said.

“This project is important because it aims to improve the health of pregnant women and children and reduce preterm births through simple dietary improvements.”

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