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System1’s Analysis Shows Michelob Scores Most Effective Super Bowl Ad



Dunkin‘, Reese’s & Hellmann’s register the highest short-term sales potential in System1 analysis of consumer emotional reactions. 

NEW YORK, Feb. 12, 2024 /PRNewswire/ — The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential. Dunkin‘, Hellmann’s and Reese’s led in short-term sales potential. System1, The Creative Effectiveness Platform, tested this year’s Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential. 

By registering consumers’ emotional responses second-by-second throughout an ad, System1’s Test Your Ad scores long-term brand building (1.0 – 5.9 Stars) and short-term sales potential (Spike Rating based on emotional intensity and strength of branding). 

Key findings overall:

This year’s ads averaged 2.7-Stars, down from 2023’s 2.9-Star average but above the 2.3-Star average for all US ads. Brand characters outscored celebrities. Ads with familiar characters like M&M’s spokescandies and the E-Trade baby averaged 3.1 Stars, while 39 celebrity ads averaged 2.6 Stars. Top brand building ads took diverse approaches to creative effectiveness. The 2024 advertising MVP is soccer superstar Lionel Messi, whose beach football skills gave Michelob’s winning ad a summery vibe which resonated with the audience. Close behind in 2nd place was Reese’s riotous slapstick ad, which showed you don’t have to use celebrities to make an impact. And in 3rd place, Hellmann’s “Mayo Cat” parodied instant stardom while making a serious point about food waste. The highest-ranking debut advertiser was chocolate brand Lindt, whose chilled-out ad featured a Perry Como soundtrack and their familiar Master Chocolatier character. Pfizer also scored well for a debutant with a Queen-soundtracked ad celebrating 175 years of medical achievement. 

Top 11 ads for brand effectiveness:

Michelob ULTRA, “Superior Beach” – 4.8-StarsReese’s, “Yes!” – 4.7-Stars Hellmann’s, “Mayo Cat” – 4.5-StarsT-Mobile, “That T-Mobile Home Internet Feeling” – 4.5-StarsLindt, “Life is a Ball” – 4.4-Stars NFL, “Inspiring Young Athletes Everywhere” – 4.3-Stars Budweiser. “Old School Delivery” – 4.2-Stars OREO, “It All Starts with a Twist” – 4.1-Stars Skechers, “Mr. T in Skechers” – 3.9-Stars M&M’s, “The M&M’S Almost Champions Ring of Comfort” – 3.9-Stars Pfizer, “Here’s to Science” – 3.8-Stars 

Top 11 ads for short-term sales potential:

This year’s leaders are exceptional performers, far above the average (1.07 Spike) for all US ads. 

Dunkin‘, 1.63 SpikeHellmann’s, 1.62 SpikeReese’s, 1.57 SpikeOreo, 1.54 SpikeState Farm, 1.52 SpikePopeyes, 1.47 SpikeT-Mobile, 1.46 SpikeNFL, 1.45 Spike Michelob ULTRA, 1.44, 1.44 SpikeBudweiser, 1.42 Spike

Top-scoring ads followed five creative effectiveness keys that System1 has documented in testing more than 100,000 ads:

Tell stories. Strong narratives are a big effectiveness driver, and ads from Hellmann’s, the NFL and Budweiser used their time to tell funny, inspiring or dramatic tales. Keep it simple. Many ads tried to cram multiple mini-scenes and rapid edits into their 30 seconds of fame, but winning ads like Michelob, T-Mobile and Skechers focused on one idea executed brilliantly. Go for laughs. Humor continues to play a big role in the ads. Reese’s and Skechers brought slapstick energy to their ads, and Pfizer livened up an inspirational story with amusing visuals. Use celebrities well. Celebrities are everywhere on game night, but the best ads let their stars do things only they can, from Messi’s fantastic footwork for Michelob to Mr. T acting like himself for Skechers. Leverage fluent devices. Familiarity breeds contentment for audiences who like seeing brand-owned characters they recognize. The Budweiser Clydesdales and M&M’s Spokescandies are big game regulars and once again scored for their brands. 

“These ads are a huge investment for a brand, and if you get it right they’re well worth it. It’s no surprise brands are trying to fit as much into their airtime as possible with loads of celebrities and blink-and-you’ll-miss-it scenes,” said Jon Evans, Chief Customer Officer, System1. “But these results show that the winning brands on game night take a more focused approach. They execute simple ideas brilliantly, tell great stories, use celebrities and brand assets wisely and never forget to entertain.” 

For more information, visit

About System1:

System1 is the Creative Effectiveness Platform that the world’s leading brands make confident creative decisions with that lead to transformational business results.

Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.

System1’s TYA Premium database of over 100,000 ads allows brands to compare their ads against competitors, and our expert guidance helps clients improve the effectiveness of ads and ideas.

System1 has operations in the UK, USA, Brazil, France, Switzerland, Germany, The Netherlands, Singapore, and Australia. For more information, visit or follow us @System1 on LinkedIn.

Fred Pfaff

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Verndale Welcomes Max Fresen as Chief Experience Officer




New CXO Brings Over Two Decades of Experience in Advertising and Marketing to Lead the Agency’s Experience Design Team

BOSTON, March 5, 2024 /PRNewswire/ — Verndale, a digital experience agency headquartered in Boston, MA, announced the appointment of Max Fresen as their Chief Experience Officer (CXO). Max joins Verndale from BRANDtho, where he successfully led as CXO, bringing with him over two decades of invaluable experience in the advertising and marketing industry.

Following 2023 investments in the strategy team, Verndale welcomes a new CXO to steward innovation in experience design.

As CXO at Verndale, Max will play a pivotal role in charting the agency’s future. He’ll lead the experience design team and drive initiatives that align with the organization’s strategic goals.

Chris Pisapia, CEO of Verndale, shares, “As we steer Verndale through our transformative growth as a company, our focus on delivering business value remains. Balancing technical expertise with strategic creativity is key. Following our investments in the agency’s strategy team in 2023, we’re thrilled to announce Max Fresen’s hire to steward innovation in experience design. This move expands our creative services and reflects our commitment to redefining digital experiences and propelling clients’ initiatives forward.”

Max’s recruitment reinforces the agency’s commitment to excellence and innovation. In his role as the head of experience design, Max will be responsible for delivering engaging and impactful experiences across all channels and platforms, contributing to Verndale’s evolution as a strategic partner to its clients.

“I’m thrilled to join Verndale at this pivotal moment in the evolution of communication arts. In an era where generative technologies have made the once impossible commonplace, capturing customers’ attention and building a brand has become more challenging than ever,” comments Max. “Navigating the intersection of art and science is now essential for a company’s success. With Verndale’s decades of experience crafting tech-enabled experiences at an enterprise scale, we’re uniquely positioned to be the ideal partner for this transformative journey. I’m excited to contribute to Verndale’s mission and drive impactful outcomes for our clients and their customers.”

Max’s extensive experience and leadership at previous agencies prime him to lead and grow the Experience Design team and drive outcomes for our clients. His passion for pushing the boundaries of technology and psychology and his commitment to making the world a better place through design and innovation make him a valuable addition to the Verndale team. 

About Verndale

Verndale is a digital agency that designs, develops, and delivers high-performing websites and ecommerce experiences. The agency guides clients in creating more human experiences in a digital world and is committed to pushing boundaries, achieving growth objectives, and optimizing digital experiences for its clients and their customers. Verndale offers digital strategy, experience design, digital marketing, customer relationship management (CRM), and sales quoting solutions. The agency leverages best-in-class technologies to deliver clients custom solutions that stand above the rest.

As a recognized Optimizely Premium partner, Verndale has earned seven MVP awards, holds 60 certifications, and boasts 30 global accreditations. In 2023 and 2021, the agency was honored with the Optimizely Partner of the Year award. Verndale is also North America’s leading Sitecore Enterprise Solution provider and Platinum partner. With nine MVPs and 25 certified developers, Verndale’s specializations include Experience Platform, XM Cloud, OrderCloud, CDP & Personalization, and Content Hub. 

For more information about Verndale’s innovative solutions and industry expertise, visit Get in touch with us at

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EMA Research Webinar to Explore How Enterprises Can Be More Successful with Their Network Automation Initiatives




According to new research from EMA, only 18% of network automation initiatives are a complete success

LAFAYETTE, Colo., March 5, 2024 /PRNewswire-PRWeb/ — Enterprise Management Associates (EMA™), a leading IT and data management analyst research and consulting firm, today announced it will host a research webinar titled “Enterprise Network Automation: Emerging from the Dark Ages and Reaching Toward NetDevOps,” based on recent research by Shamus McGillicuddy, EMA’s vice president of research covering network management. The research explores the challenges and opportunities of network automation for enterprise IT organizations.

Network automation continues to be a science project for too many companies. With this research, I tried to identify a path forward for IT decision-makers.

According to EMA’s new research, only 18% of network automation initiatives are a complete success. This indicates that network automation remains a significant challenge for many organizations. The webinar will provide insights and guidance to help organizations improve the success of their network automation initiatives.

During this webinar, McGillicuddy will share highlights from this new research, including:

Why nine out of ten IT organizations rely on a mix of vendor solutions and do-it-yourself network automation toolsHow network teams establish an authoritative network source of truth to drive effective network automationHow network teams validate network changes and monitor network complianceWhat pitfalls organizations should look out for on their network automation journey

“The IT industry has been attacking the problem of network automation for decades, and we still cannot get it right,” McGillicuddy said. “There are countless reasons for this ongoing struggle, including complexity, data quality and authority problems, and budget issues. As a result, network automation continues to be a science project for too many companies. With this research, I tried to identify a path forward for IT decision-makers.”

This independent research is sponsored by EfficientIP, IPFabric, NetBox Labs, NetBrain.

The webinar will take place on Tuesday, March 12 at 2:00 p.m. Eastern. Registration is available at:

About EMA
Founded in 1996, EMA is a leading IT analyst research firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help their clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals, and IT vendors at

Media Contact

Raleigh Gould, Enterprise Management Associates, 303-543-9500, rgould@emausa.com 


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Pioneer in Cyber Insurance in Brazil Receives $1.5 Million Funding




Bluecyber, which offers digital protection insurance to SMEs and families, will expand its operations in Latin America

SÃO PAULO, March 5, 2024 /PRNewswire/ —, a pioneering insurtech in cyber insurance in Brazil, has received a $1.5 million investment from VCs and Bossa Invest, as well as strategic investors from the insurance market. “This investment reflects the investors’ confidence in Bluecyber’s mission to simplify and expand insurance coverage for digital life protection of SMEs and families throughout Latin America, an underserved market with an estimated gross written premium (GWP) of USD 17.3 billion,” says Eduardo Rocha, CEO of Bluecyber.

The investment has already enabled the acquisition of, which developed an innovative Managed Detection and Response (MDR) platform. “This solution allows Bluecyber to continuously monitor its insured portfolio, detecting and responding to security incidents swiftly and efficiently, minimizing the impact of attacks, and delivering more value to the insured, as well as reducing the frequency and severity of claims,” explains Daniel Arruda, Ismac’s founder, who will take over the management of risk and compliance at Bluecyber.

In addition to financial compensation for claims such as data breaches, fines related to local General Data Protection Regulations (GDPR), legal fees, and digital identity theft, the monthly cyber protection insurance subscription offers a help desk for everyday technological issues, antivirus, vulnerability monitoring, risk management, and incident response.

“We are confident that this new phase will be a watershed in the cyber insurance industry, offering innovative and comprehensive solutions,” says Bluecyber’s co-founder Claudio Macedo.

About Bluecyber

Founded in 2021, Bluecyber is a Managing General Agent (MGA) specializing in cyber insurance. It develops products tailored to the needs centered around customer-centricity, structures underwriting capacity with reinsurers and insurers, and cultivates innovative distribution channels. The B2B product sales are conducted entirely digitally through non-traditional channels, including internet providers, software and hardware manufacturers, as well as insurance brokers. Bluecyber aims to conclude 2024 with 10,000 subscribers, striving to simplify cyber protection. Seguros Sura, one of the largest insurance groups in Latin America, serves over 20 million insureds across seven countries and is the issuer of the policies, complying with all regulatory requirements.


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