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System1’s Analysis Shows Michelob Scores Most Effective Super Bowl Ad

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Dunkin‘, Reese’s & Hellmann’s register the highest short-term sales potential in System1 analysis of consumer emotional reactions. 

NEW YORK, Feb. 12, 2024 /PRNewswire/ — The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential. Dunkin‘, Hellmann’s and Reese’s led in short-term sales potential. System1, The Creative Effectiveness Platform, tested this year’s Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential. 

By registering consumers’ emotional responses second-by-second throughout an ad, System1’s Test Your Ad scores long-term brand building (1.0 – 5.9 Stars) and short-term sales potential (Spike Rating based on emotional intensity and strength of branding). 

Key findings overall:

This year’s ads averaged 2.7-Stars, down from 2023’s 2.9-Star average but above the 2.3-Star average for all US ads. Brand characters outscored celebrities. Ads with familiar characters like M&M’s spokescandies and the E-Trade baby averaged 3.1 Stars, while 39 celebrity ads averaged 2.6 Stars. Top brand building ads took diverse approaches to creative effectiveness. The 2024 advertising MVP is soccer superstar Lionel Messi, whose beach football skills gave Michelob’s winning ad a summery vibe which resonated with the audience. Close behind in 2nd place was Reese’s riotous slapstick ad, which showed you don’t have to use celebrities to make an impact. And in 3rd place, Hellmann’s “Mayo Cat” parodied instant stardom while making a serious point about food waste. The highest-ranking debut advertiser was chocolate brand Lindt, whose chilled-out ad featured a Perry Como soundtrack and their familiar Master Chocolatier character. Pfizer also scored well for a debutant with a Queen-soundtracked ad celebrating 175 years of medical achievement. 

Top 11 ads for brand effectiveness:

Michelob ULTRA, “Superior Beach” – 4.8-StarsReese’s, “Yes!” – 4.7-Stars Hellmann’s, “Mayo Cat” – 4.5-StarsT-Mobile, “That T-Mobile Home Internet Feeling” – 4.5-StarsLindt, “Life is a Ball” – 4.4-Stars NFL, “Inspiring Young Athletes Everywhere” – 4.3-Stars Budweiser. “Old School Delivery” – 4.2-Stars OREO, “It All Starts with a Twist” – 4.1-Stars Skechers, “Mr. T in Skechers” – 3.9-Stars M&M’s, “The M&M’S Almost Champions Ring of Comfort” – 3.9-Stars Pfizer, “Here’s to Science” – 3.8-Stars 

Top 11 ads for short-term sales potential:

This year’s leaders are exceptional performers, far above the average (1.07 Spike) for all US ads. 

Dunkin‘, 1.63 SpikeHellmann’s, 1.62 SpikeReese’s, 1.57 SpikeOreo, 1.54 SpikeState Farm, 1.52 SpikePopeyes, 1.47 SpikeT-Mobile, 1.46 SpikeNFL, 1.45 Spike Michelob ULTRA, 1.44 SpikeBooking.com, 1.44 SpikeBudweiser, 1.42 Spike

Top-scoring ads followed five creative effectiveness keys that System1 has documented in testing more than 100,000 ads:

Tell stories. Strong narratives are a big effectiveness driver, and ads from Hellmann’s, the NFL and Budweiser used their time to tell funny, inspiring or dramatic tales. Keep it simple. Many ads tried to cram multiple mini-scenes and rapid edits into their 30 seconds of fame, but winning ads like Michelob, T-Mobile and Skechers focused on one idea executed brilliantly. Go for laughs. Humor continues to play a big role in the ads. Reese’s and Skechers brought slapstick energy to their ads, and Pfizer livened up an inspirational story with amusing visuals. Use celebrities well. Celebrities are everywhere on game night, but the best ads let their stars do things only they can, from Messi’s fantastic footwork for Michelob to Mr. T acting like himself for Skechers. Leverage fluent devices. Familiarity breeds contentment for audiences who like seeing brand-owned characters they recognize. The Budweiser Clydesdales and M&M’s Spokescandies are big game regulars and once again scored for their brands. 

“These ads are a huge investment for a brand, and if you get it right they’re well worth it. It’s no surprise brands are trying to fit as much into their airtime as possible with loads of celebrities and blink-and-you’ll-miss-it scenes,” said Jon Evans, Chief Customer Officer, System1. “But these results show that the winning brands on game night take a more focused approach. They execute simple ideas brilliantly, tell great stories, use celebrities and brand assets wisely and never forget to entertain.” 

For more information, visit https://system1group.com/test-your-ad.

About System1:

System1 is the Creative Effectiveness Platform that the world’s leading brands make confident creative decisions with that lead to transformational business results.

Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.

System1’s TYA Premium database of over 100,000 ads allows brands to compare their ads against competitors, and our expert guidance helps clients improve the effectiveness of ads and ideas.

System1 has operations in the UK, USA, Brazil, France, Switzerland, Germany, The Netherlands, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.

Contact:
Fred Pfaff
fred@fredpfaffinc.com

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SOURCE System1

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InfoComm India 2024 -The Largest Edition of the Pro AV Exhibition to Date – Returns 3-5 September at Jio World Convention Centre (JWCC) Mumbai, India

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MUMBAI, India, July 27, 2024 /PRNewswire/ — InfoComm India, India’s foremost professional audiovisual (Pro AV) exhibition, is set to return to Mumbai from 3-5 September 2024 at the Jio World Convention Centre (JWCC). This year, InfoComm India 2024 expands beyond Pavilions 1 to 3 at JWCC, incorporating Jasmine Hall (at Level 3) for an even larger showcase of innovative solutions. It will showcase over 250 brands from more than 10 countries, including 35 first-time exhibitors. InfoComm India 2024 will be held. Registration is now open for professionals and businesses looking to deepen their Pro AV expertise.

Visitors can discover a plethora of solutions ranging from the latest in digital signage, to intelligent video conference systems, from artificial intelligence (AI) in LED virtual production to naked eye 3D displays, smart classroom solutions, interactive immersive projection mapping and more catering to a wide range of sectors such as education, finance, live events, urban development & smart cities. The exhibition will showcase top-tier products and innovations from renowned global brands and emerging industry players, including AERO, BENQ, Crestron, Harman, QSYS, Barco, AET, Samsung, and PeopleLink, along with WACOM, DVSI, Neotouch, Yotech Infocom, Onfinity Technologies and 30 more who are exhibiting for the first time at InfoComm India

With an expanded show floor space at Jasmine Hall, visitors can look forward to even more innovators in the Pro AV and technology space including TOYO, 4 Squares Corporation, Altex, Black Box and Wah Lee to name a few. AVIXA will also be making its presence felt at Jasmine Hall with interactive and knowledge-packed seminars hosted at its booth throughout the three days.

The 2024 InfoComm India Summit will offer over 48 free-to-attend seminars across 14 specialized tracks led by over 50 industry leaders as speakers. A glimpse of the exciting lineup of sessions includes a kick-off overview “Navigating New Horizons: Insights and Innovations Shaping India’s Pro AV Landscape” led by David Labuskes, CTS, CAE, RCDD, Executive Director and CEO, AVIXA , ‘Live Events & Experiential Planning’ exploring Pro AV application for live events, as well as industry-focused sessions dedicated to smart cities, hospitality, and education sectors like “Future of Learning Spaces”, “Securing the Future: Cybersecurity Strategies, Economics, and Risk Management”, Digital Signage in the AI-age which explores real-world strategies using AI, VR, and digital platforms for immersive experiences.

India’s digital transformation is truly inspiring,” said June Ko, Executive Director of InfoComm India. “We see a vibrant energy and a thirst for innovation across the country. InfoComm India 2024 is our way of bringing together the brilliant minds and passionate hearts that are shaping this new era of technology in India. We envision InfoComm India as the premier destination for the Pro AV community to exchange ideas, foster partnerships, and collectively drive the industry forward.”

Connection is at the heart of InfoComm India 2024. A host of networking opportunities are designed to connect attendees with industry experts, thought leaders, and peers. They include the Breakfast Networking Hour at Luminary Lounge (Jasmine Hall) on 2 and 3 September, 9.30am to 10.00am; Flashtrack seminars and networking events at AVIXA booth; daily New Technology and Products Show Floor Tours and more.

For full details on exhibitors, products, summit agenda, registration, and sponsorship opportunities, visit www.infocomm-india.com

To access more press information of InfoComm India 2024, please visit: Digital Press Office Kit

For more information, please contact:

Rest of the World

Angie Eng
Marketing Director

InfoCommAsiaPteLtd
angieeng@infocommasia.com

India

Sooraj Dhawan

Director

Falcon Exhibitions Pvt. Ltd.

sooraj@falconfirst.com

 

 

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Virtual Internet Announces Virtual 5GE

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V5GE and V5G are the World’s Choice as Downloads and Users for Virtual 5G Express and Virtual 5G surge in response to sabotage of fiber-optic cables across France

V5GE usage increases 10,000% at Paris Olympics

#3 in Tools Downloads in France

SINGAPORE and SAN JOSE, Calif., July 26, 2024 /PRNewswire/ — Virtual Internet has announced Virtual 5G Express reached #3 in Tools Downloads in France, based on statistics from App Brain and Android on Google Play in July 2024. Virtual 5GE was also among the top Tools Apps released in the last 30 days.

Installations and Users for Virtual 5G Express and Virtual 5G surged in response to sabotage of fiber-optic cables across France. IT companies, such as cloud computing groups, were hit by the outages, which forced traffic to move to alternative routes over Wi-Fi, Cellular and Satellite Transmissions.

Virtual Internet announced that downloads and usage were especially high in Lille, Fance and Paris, France and London, England, the sites of attacks on the day of the opening ceremony of the 2024 Paris Summer Olympics, and the Eurostar TGV cancellations.

Users report that with both V5GE and V5G, they received broadband service. Users also noted their communications were secure and uninterrupted. Without V5GE and V5G, they experienced that service was unstable or absent.

V5GE and V5G were the World’s Choice.

About Virtual Internet Pte. Ltd.

Virtual Internet is an advanced technology company, incorporated in Singapore. Virtual Internet is building a new community of millions of users, connected through multiple networks. Virtual Internet has created and operates on its own Virtual 5G, Virtual 5GE Global Overlay Network, which allows millions of other applications and services to be delivered over 5G Mobile Broadband Speeds using existing Cellular Radio, Wi-Fi, and SATCOM networks.

Media Contact:
PR@adaranetworks.com

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SOURCE Virtual Internet Pte. Ltd.

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Sheet Metal Fabrication Services Market size is set to grow by USD 3.31 billion from 2024-2028, Increasing demand for fabricated metal parts in major end-user industries to boost the market growth, Technavio

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NEW YORK, July 26, 2024 /PRNewswire/ — The global sheet metal fabrication services market size is estimated to grow by USD 3.31 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 3.27% during the forecast period. Increasing demand for fabricated metal parts in major end-user industries is driving market growth, with a trend towards advent of additive manufacturing. However, lack of skilled workforce poses a challenge. Key market players include All Metals Fabricating Inc., BTD Manufacturing, Classic Sheet Metal Inc., Cupples J and J Co. Inc., Diehl Stiftung and Co. KG, Dynamic Aerospace and Defense Ltd., Ironform Corp., Kapco Metal Stamping, Marlin Steel Wire Products LLC, Mayville Engineering Co. Inc., Metal Fab Services Inc., Metal Working Group, Metcam Inc., Moreng Metal Products Inc., Noble Industries Inc., ONeal Manufacturing Services, Otter Tail Corp., Quality Sheet Metal Inc., Ryerson Holding Corp., and Standard Iron and Wire Works Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Automotive, Industrial machinery, Electrical and electronics, Aerospace and defense, and Others) and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

All Metals Fabricating Inc., BTD Manufacturing, Classic Sheet Metal Inc., Cupples J and J Co. Inc., Diehl Stiftung and Co. KG, Dynamic Aerospace and Defense Ltd., Ironform Corp., Kapco Metal Stamping, Marlin Steel Wire Products LLC, Mayville Engineering Co. Inc., Metal Fab Services Inc., Metal Working Group, Metcam Inc., Moreng Metal Products Inc., Noble Industries Inc., ONeal Manufacturing Services, Otter Tail Corp., Quality Sheet Metal Inc., Ryerson Holding Corp., and Standard Iron and Wire Works Inc.

Key Market Trends Fueling Growth

The sheet metal fabrication services market is experiencing significant transformation due to the adoption of 3D printing technology, also known as additive manufacturing. This innovative technology constructs 3D objects using digital files and builds the product in thin layers. Traditional manufacturing techniques are subtractive in nature, resulting in high material wastage and added costs for reclaiming scrap. In contrast, 3D printing optimizes material usage and reduces raw material and capital costs. Moreover, 3D printing enables the production of complex geometries that are challenging to manufacture through traditional methods. In the context of sheet metal fabrication, this technology is particularly beneficial for creating dies used in machine tools for punching processes. Dies, such as V-shaped, U-shaped, and 90-degree angle production, are expensive and have long lead times, delaying the metal processing process. With the advent of 3D printers, dies and tools can be produced quickly and cost-effectively using fiber-reinforced polymer. Furthermore, 3D printing allows for the manufacture of cost-effective parts that are significantly cheaper than traditionally manufactured parts, offsetting the high initial cost of the 3D printer. The advancements in 3D printing technology and its increasing adoption are expected to lead to a complete shift in the manufacturing process, ultimately driving the growth of the global sheet metal fabrication services market during the forecast period. 

Sheet metal fabrication is a thriving industry, focusing on creating metal products from flat metal sheets. Key trends include assembly networks for improved operational efficiency, novel materials like aluminum, brass, silver, stainless steel, carbon steel, and high strength alloys. Infrastructure investments in bending technology, such as plasma and 3D printing, and machining processes like cutting, welding, and robots, drive affordability and durability. Prominent players leverage machine learning for defect reduction. Lightweight components, essential in the defense and space industries, are in high demand. Metal cutting and bending technology advancements, including plasma and 3D printing, revolutionize production. The construction sector and infrastructure sectors rely on sheet metal fabrication for metal reinforcements in skyscrapers, railway bridges, residential units, and industrial shades. Ductwork, rain gutters, and other applications further expand the market. The defense sector continues to invest in sheet metal fabrication for defense equipment, satellites, and rockets. 

Discover 360° analysis of this market. For complete information, schedule your consultation- Book Here!

Market Challenges

The sheet metal fabrication industry is experiencing a resurgence due to increased demand for commodities, leading to the modernization of manufacturing units. CNC machines are replacing traditional fabrication shop floor machines, enhancing efficiency, product quality, and customer satisfaction. However, a significant challenge arises from the lack of a skilled workforce, particularly in welding. This process accounts for approximately 80% of the cost in the field. The shortage of welders is a pressing issue, with the US, India, and China facing this problem acutely. The American Welding Society predicts a deficit of 400,000 welders in the US alone by 2024. The manufacturing sector’s lack of qualified labor results in increased labor costs due to overtime and longer production cycles, leading to inferior quality products and extended lead times, negatively impacting fabricators’ revenue.The Sheet Metal Fabrication Services Market faces several challenges in various industry verticals, including defense, aerospace, energy, and aviation. Key products include panels, brackets, enclosures, and components made from metals like steel, aluminum, silver, foil, plate, and casting. Pitfalls and Challenges include intense competition, sustainability, and recyclable metals. Smart manufacturing, industrial automation, and digitization through technologies like artificial intelligence, robotics, building information modeling, on-demand manufacturing, collaborative robots, e-commerce platforms, and cutting, punching, stamping, forming, bending, welding, and finishing are essential for overcoming these challenges. The market serves clients in academia, defense, aerospace, energy, and aviation industries, with data sources including industry reports and business metrics. Sustainable practices are crucial, focusing on reducing waste and ensuring eco-friendly processes.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This sheet metal fabrication services market report extensively covers market segmentation by

End-user 1.1 Automotive1.2 Industrial machinery1.3 Electrical and electronics1.4 Aerospace and defense1.5 OthersGeography 2.1 APAC2.2 North America2.3 Europe2.4 South America2.5 Middle East and Africa

1.1 Automotive- The sheet metal fabrication services market experiences significant demand from the automotive industry due to the extensive usage of fabricated metal parts in various vehicle components. These parts include bus bars, terminals, electrical contacts, brackets, lead frames, shields, clips, and press-fit pins, which are essential for fuel delivery systems, chassis, batteries, motors, lights, engines, seating, alternators, steering wheels, security systems, brake systems, and fuel systems. However, the automotive industry’s decreased capital expenditure (CAPEX) investments from Q1 2020 by global automotive OEMs may negatively impact sheet metal fabricators’ revenue during the forecast period. To maintain historical growth, Technavio predicts that changes in production processes and increasing investments, particularly in APAC countries like India, Indonesia, and Japan, will be crucial. Moreover, collaborations and R&D investments by key players such as BYD Auto Co. Ltd. (BYD) and Toyota Motor Corporation in the electric vehicle market will create opportunities for sheet metal fabricators in APAC during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Research Analysis

The Sheet Metal Fabrication Services Market is experiencing significant growth due to increasing demand from various industries such as aerospace, energy, and construction. However, this market is not without its pitfalls and challenges. Intense competition and the need for sustainable practices are major hurdles for businesses. Sustainable practices, including the use of eco-friendly materials and energy-efficient manufacturing processes, are becoming increasingly important. Building information modeling (BIM) and on-demand manufacturing are transforming the industry by enabling faster and more accurate production. Industrial automation, artificial intelligence, robotics, digitization, assembly networks, and metalworking are key trends driving innovation in the market. Defects in sheet metal fabrication can lead to significant losses, making quality control a top priority. Novel materials, such as foil and plate, are being explored to improve product performance and reduce costs. Key industry products include CNC machines, lasers, press brakes, and shears. Data sources include industry reports, market research, and company financial statements. Business metrics such as revenue growth, market share, and profitability are closely monitored. Industry verticals include automotive, construction, HVAC, and appliances.

Market Research Overview

Sheet metal fabrication services involve the creation of metal products from flat metal sheets using various processes such as cutting, punching, stamping, forming, bending, welding, and finishing. This market faces several pitfalls and challenges, including intense competition, the need for sustainable practices, and maintaining operational efficiency. The industry is undergoing digitization with the adoption of building information modeling, on-demand manufacturing, collaborative robots, e-commerce platforms, and industrial automation. Novel materials like aluminum, brass, silver, stainless steel, carbon steel, high strength, and electrical conductivity are in demand for their durability and affordability. Sectors such as defense, space, construction, infrastructure, and aviation are major consumers of sheet metal fabrication services. Defects in the manufacturing process can be a significant challenge, requiring constant quality control measures. Emerging technologies like plasma cutting, 3D printing, robotics, machine learning, and 3D bending technology are transforming the industry. Business metrics and data sources are essential for tracking industry trends and making informed decisions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userAutomotiveIndustrial MachineryElectrical And ElectronicsAerospace And DefenseOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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