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Global Digital Signage Market to Reach $44.72 Billion by 2030 Owing To Increasing Demand for Digital Advertising | Says Coherent Market Insights

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BURLINGAME, Calif., Feb. 20, 2024 /PRNewswire/ — Coherent Market Insights published a report, titled, Global Digital Signage Market, By Type (Video Walls, Video Screens (Transparent LED Screens), Digital Poster, Kiosks, and Others), By Component (Hardware, Software, and Service), By Technology (LCD, LED, and Projection), By Application (Retail, Hospitality, Entertainment (Stadiums & Playgrounds), Corporate, Banking, Healthcare, Education, and Transportation), By Location ( In-Store and Out-Store), By Content Category (Broadcast ( News, Weather, Sports, Others), and Non-broadcast), By Size (Below 32 Inches, 32 – 52 Inches, and Above 52 Inches), By Geography: Size, Share, Outlook, and Opportunity Analysis, 2023-2030. According to the report, the global digital signage market was valued at US$ 26.46 Bn in 2023 and is expected to reach US$ 44.72 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. Digital signage is electronic display screens that show multimedia content such as advertisements, information, and announcements. These signages are typically placed in public spaces, retail stores, hotels, restaurants, and corporate buildings to provide information to customers and employees.

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Market Dynamics:

The Digital Signage Market is expected to experience significant growth during the forecast period due to the increasing demand for digital advertising. Digital signage offers a dynamic and visually appealing platform for advertising, which enables businesses to attract attention and engage with their target audience more effectively. The ability to deliver targeted and personalized content through digital signage has become a preferred choice for advertisers, leading to the rapid adoption of this technology across various industries.

Digital Signage Market Report Coverage

Report Coverage

Details

Market Revenue in 2023

$26.46 billion

Estimated Value by 2030

$44.72 billion

Growth Rate

Poised to grow at a CAGR of 7.8%

Historical Data

2018–2021

Forecast Period

2023–2030

Forecast Units

Value (USD Million/Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Type, By Component, By Technology, By Application, By Location, By Content Category, By Size

Geographies Covered

North America, Europe, Asia Pacific, and Rest of World

Restraints & Challenges

• High initial investments

Growth Drivers

• Increasing demand for customized digital signage solutions across different sectors

• Increasing demand for 4k digital signage

Furthermore, the advancements in display technologies, such as high-resolution screens and interactive touchscreens, have enhanced the overall customer experience and effectiveness of digital signage. The ability to display high-quality and engaging content on large screens has proven to be more impactful in capturing the audience’s attention and conveying messages effectively.

Additionally, the cost-effectiveness and flexibility offered by digital signage compared to traditional advertising methods have also contributed to its growing popularity. Digital signage allows businesses to easily update and schedule content remotely, reducing the need for printing and distribution costs associated with traditional advertising.

Market Trends:

Integration of Artificial Intelligence (AI) and IoT: The integration of AI and IoT technologies in digital signage is one of the key trends driving market growth. AI-powered digital signage systems can analyze audience demographics and behavior, enabling advertisers to deliver personalized and targeted content. The integration of IoT allows for real-time data collection, enabling businesses to monitor and optimize the effectiveness of their digital signage campaigns.

Interactive Digital Signage: The increasing trend of interactive digital signage is another significant development in the market. Interactive displays and touchscreens enable users to actively engage with the content, offering a more immersive and interactive experience. This trend has gained traction in various sectors, including retail, hospitality, and healthcare, as it facilitates better customer engagement and provides valuable insights into consumer preferences and behavior.

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Market Opportunity:

The retail industry is one of the key drivers for the growth of the digital signage market. With the increasing competition in the retail sector, businesses are looking for innovative ways to attract and engage customers. Digital signage provides an effective solution by delivering dynamic and interactive content that can capture the attention of consumers.

In terms of the type segment, video walls are expected to dominate the market. Video walls are large display screens made up of multiple smaller screens, allowing businesses to create visually stunning and impactful displays. These video walls are commonly used in retail stores to showcase product advertisements, promotions, and brand messaging.

In terms of region, North America is anticipated to hold a dominant position in the digital signage market. This can be attributed to the high adoption rate of digital signage in the retail industry, along with the presence of key players in the region.

Key players operating in the digital signage market include Samsung Electronics, LG Electronics, Panasonic Corporation, Sony Corporation, and Microsoft Corporation. These players are continuously investing in research and development to introduce innovative products and gain a competitive edge in the market.

The hospitality industry is also emerging as a significant market opportunity for digital signage. Hotels, restaurants, and resorts are leveraging digital signage to enhance their guest experience and improve operational efficiency. Digital signage can be used for various purposes in the hospitality industry, such as displaying wayfinding information, promoting hotel amenities, providing real-time updates, and creating a personalized guest experience.

Recent Developments:

In June 2022, LG Electronics acquireed South Korean EV charger manufacturer AppleMango and subsidiaries GS Energy and GS Neotek. The acquisition will enhance the company’s ability to develop advanced charging stations and integrate their in-house charging management system.

In July 2021, Intel Corporation partnered with Clevertouch Technologies to expand its product offerings by providing a diverse range of Intel-based products for customers and partners.

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Key Market Takeaways:

The digital signage market is anticipated to witness a CAGR of 7.8% during the forecast period 2023-2030, owing to the increasing demand for interactive and engaging advertising solutions across various industries.

On the basis of type, the video walls segment is expected to hold a dominant position, owing to its ability to create impactful visual displays and attract customer attention. Video screens, digital posters, kiosks, and other types of digital signage solutions are also gaining traction in the market.

In terms of components, hardware is dominating the market, as it includes displays, media players, and other necessary equipment for setting up digital signage solutions. Software and services are also important components for managing and operating digital signage networks.

LED technology is expected to dominate the market, as it offers high brightness, excellent color reproduction, and energy efficiency. LCD and projection technologies are also being used in specific applications.

The retail segment is expected to hold a dominant position in the market, followed by the hospitality, entertainment, corporate, banking, healthcare, education, and transportation sectors.

In terms of location, in-store digital signage is more prevalent in the retail sector, while out-store digital signage is used for advertising and information display in public spaces.

Broadcast content category is dominating the market, as it includes live TV, news, sports, and other media content. Non-broadcast content, such as interactive applications and social media feeds, is also gaining popularity.

Below 32 inches size category is dominating the market, as it is suitable for small-scale applications such as display shelves and checkout counters. However, larger sizes above 52 inches are being increasingly used for public spaces and high-impact installations.

North America is expected to hold a dominant position in the digital signage market, followed by Europe, Asia Pacific, and the rest of the world. This can be attributed to the presence of key market players, early adoption of technology, and advanced infrastructure in these regions.

Key players operating in the digital signage market include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation. These players are focusing on product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position and gain a competitive edge.

Read complete market research report, “Global Digital Signage Market, By Type, By Component, By Application, By Content Category, By Size, By Geography, Market Size And Share Analysis – Growth Trends And Forecasts 2023-2030“, Published by Coherent Market Insights.

Detailed Segmentation:

By Type:

Video WallsVideo Screens (Transparent LED Screens)Digital PosterKiosksOthers

By Component:

HardwareSoftwareService

By Technology:

LCDLEDProjection

By Application:

RetailHospitalityEntertainment (Stadiums & Playgrounds)CorporateBankingHealthcareEducationTransportation

By Location:

In-StoreOut-Store

By Content Category:

BroadcastNewsWeatherSportsOthersNon-broadcast

By Size:

Below 32 Inches3252 InchesAbove 52 Inches

By Region:

North AmericaU.S.CanadaLatin AmericaBrazilMexicoRest of Latin AmericaEuropeGermanyU.K.SpainFranceItalyRussiaRest of EuropeAsia PacificChinaIndiaJapanAustraliaSouth KoreaRest of Asia PacificMiddle East & AfricaSouth AfricaGCC CountriesRest of Middle East & Africa

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Display Calibration Management Tools Market, by Component (Software and Services [Managed Services, Professional Services, and Implementation services]), by Device Type (Standard Signage Monitor, Digital TV, Video Wall, and Professional Monitors), by Calibration Service Type (3D LUT Calibration, 3pt/6pt Calibration, and ICC Profile Based Calibration), by End-user (Media & Entertainment, Retail & QSR, Healthcare, Residential, Hospitality, and Transportation), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Flexible Display Market, By Display Type (OLED,LCD,EPD, Other Display Types), By Substrate material (Glass, Plastic, Other Substrate Materials), By Application (Smartphones and Tablets, Smart Wearables, Televisions and Digital Signage, Personal Computers and Laptops, Other Applications), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

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About Us:

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

Contact Us:

Mr. Shah
Senior Client Partner – Business Development
Coherent Market Insights
Phone:
US: +1-206-701-6702
UK: +44-020-8133-4027
Japan: +81-050-5539-1737
India: +91-848-285-0837
Email: sales@coherentmarketinsights.com
Website: https://www.coherentmarketinsights.com
Follow Us: LinkedIn | Twitter

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ADX welcomes Morgan Stanley as the first international investment bank Remote Trading Member, expanding global access to Abu Dhabi’s capital markets

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ABU DHABI, UAE, May 5, 2026 /PRNewswire/ — The Abu Dhabi Securities Exchange (ADX) Group today announced that Morgan Stanley, a leading investment bank and financial services company, has joined the ADX as its first international investment bank Remote Trading Member — enabling Morgan Stanley’s clients to access the ADX directly.

This milestone strengthens ADX’s global connectivity and supports growing international institutional demand for exposure to UAE markets. It also reinforces its position as one of the world’s fastest-growing exchanges by market capitalization, while highlighting the market’s continued progress in depth, liquidity, and inclusion in major global indices.

Remote membership enables Morgan Stanley to provide its clients with direct market access to the ADX, with trading conducted via the firm’s global trading platform. The ADX continues to play a pivotal role in advancing Abu Dhabi’s long-term economic ambitions, as a mechanism for a diversified, innovation-led, knowledge-based economy.

Morgan Stanley’s direct trading access to ADX reflects the strength of Abu Dhabi’s investment proposition and the continued institutionalization of UAE capital markets. Morgan Stanley’s membership will enhance execution quality, optimize order routing, and provide greater control across the end-to-end trade lifecycle, delivering an advanced trading experience for global investors.

The structure follows a proven international access model used by Morgan Stanley and is designed to meet growing client demand for efficient, transparent, and seamless access to ADX-listed opportunities.

Abdulla Salem Alnuaimi, Group Chief Executive Officer of Abu Dhabi Securities Exchange (ADX) Group, said: “This marks a significant step in advancing our ambition to be a leading financial marketplace that drives opportunity and sustainable economic growth. This momentum is reflected in the strong foreign investor participation, with trading value exceeding 85 billion dirhams in the first quarter of 2026 up by 22% year on year. This performance underscores the growing depth and global relevance of our market, while reinforcing our commitment to expanding international access, strengthening cross-border connectivity, and building a world-class market infrastructure that attracts global capital, supports a diverse range of issuers and contributes to Abu Dhabi’s long-term economic prosperity.”

Patrick Delivanis, Regional Co-Head of MENA at Morgan Stanley, said: “Becoming a Remote Trading Member of ADX reflects our focus on providing clients with efficient, seamless access to Abu Dhabi’s capital markets through our market–leading trading platform. We see continued momentum in the institutionalization and international participation of UAE markets, and we’re pleased to support that evolution by enabling international investors to access opportunities in MENA with direct connectivity to local markets, alongside greater transparency and control across the trading lifecycle.”

Morgan Stanley’s participation aligns with ADX’s strategy to strengthen international connectivity, with remote memberships selectively offered to global firms to attract high-quality cross-border liquidity. The announcement builds on the ADX’s expansion momentum: in 2025, foreign investment rose by nearly 14% and institutional trading increased by 10% year on year. Subject to final operational readiness, Morgan Stanley expects to begin trading as a remote member in the coming weeks.

About Abu Dhabi Securities Exchange (ADX)

The Abu Dhabi Securities Exchange (ADX) was established on 15 November 2000 pursuant to Local Law No. (3) of 2000, which granted the exchange legal rights with independent financial and administrative status, as well as the necessary supervisory and executive powers necessary to carry out its functions. On 17 March 2020, the ADX was converted from a public entity into a Public Joint Stock Company (PJSC) in accordance with Law No. (8) of 2020.

The ADX Group, a market infrastructure group comprising the exchange (ADX) and its post-trade ecosystem, including its wholly owned subsidiaries AD Depository and AD Clear, was established. Through its integrated and globally aligned business structure, the ADX Group supports efficient, transparent, and resilient capital markets across trading, clearing, settlement, and custody.

The Group provides an efficient and regulated marketplace for the trading of securities, including equities issued by public joint-stock companies, bonds issued by governments and corporations, exchange-traded funds (ETFs), and other financial instruments approved by the UAE Capital Market Authority.

The ADX is the second-largest exchange in the Arab region by market capitalization. Its strategy of delivering stable financial performance through diversified revenue streams is aligned with the UAE’s national development agenda, “Towards the Next 50”, which aims to build a sustainable, diversified, and high-value-added economy.

For more information, please contact:
Abdulrahman Saleh ALKhateeb
Manager of Corporate Communication
Abu Dhabi Securities Exchange (ADX)
Mobile: +971 (50) 668 9733
Email: ALKhateebA@adx.ae

 

 

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SOURCE Abu Dhabi Securities Exchange (ADX)

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Geotab integrates Polestar vehicles into its OEM telematics network

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Fleet operators across North America, Europe, and APAC can now access Polestar vehicle data directly in MyGeotab — no aftermarket hardware required.

LONDON, UK, May 5, 2026 /PRNewswire/ — Geotab, a global leader in connected vehicle and asset management solutions, today announced the integration of Polestar vehicles into its OEM telematics network, giving commercial fleet operators seamless access to Polestar data within MyGeotab from day one — with no aftermarket hardware installation required. The integration is available globally across North America, Europe, and Asia Pacific, supporting all Polestar models.

Developed in collaboration with Geotab, among other telematics service providers, Polestar Fleet Telematics integrates directly into MyGeotab. The Geotab integration enables fleet managers to manage Polestar vehicles alongside all other makes and models on a single unified platform — without fitting additional devices.

Connected vehicle data where it matters most

Through Polestar Fleet Telematics, fleet operators gain near-real-time access to a comprehensive dataset — covering EV battery and charging status, location, tyre information, vehicle security, maintenance alerts, and climate data — flowing directly from Polestar’s connected vehicle architecture into MyGeotab, with no physical installation required.

This breadth of data enables fleet managers to move from reactive to proactive operations — scheduling maintenance before failures occur, optimising charge planning across depots, and maintaining duty-of-care oversight across the entire fleet.

Supporting Europe’s Mixed-Fleet Reality

OEM-embedded telematics removes the need for aftermarket device installation across mixed-manufacturer fleets, reducing logistical overhead and supporting compliance with works council and GDPR requirements — a critical consideration for European fleet operators.

“Polestar Fleet Telematics combines sustainability with intelligence, integrating seamlessly with Geotab to deliver these capabilities directly into the platforms fleet operators trust. Continuous data visibility enables more efficient and informed fleet operations, from day-to-day management to long-term planning. By leveraging Polestar vehicles’ embedded connectivity, fleet managers can make smarter, data-driven decisions — without adding hardware or complexity to their operations.” said Emma Knapp, Manager of Global Key Accounts at Polestar.

Polestar joins an OEM telematics network that already spans over 80% of leading global vehicle manufacturers by fleet market share, including BMW Group, Ford, Stellantis, Volkswagen Group, and Volvo Cars. For fleet operators already using MyGeotab, Polestar vehicles can be connected and deliver data without any additional hardware or installation.

“OEM-embedded telematics represents a change in how fleet data reaches the platform — and Polestar’s connected vehicle architecture makes this integration particularly well-suited for markets that are seriously considering transitioning to electric vehicles.” said Christoph Ludewig, Vice President OEM Global at Geotab. “Fleet operators managing mixed EV and internal combustion engine fleets no longer need separate tools or hardware for each vehicle type. Polestar data flows directly into MyGeotab alongside every other vehicle in the fleet — giving operators the consolidated visibility they need to drive efficiency, support duty of care, and manage their EV transition with confidence.”

Global Availability

The integration is available now across North America, Europe, and Asia Pacific, supporting all Polestar models. Fleet managers can activate the service via the Geotab Marketplace or by contacting their Geotab representative.

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

About Geotab

Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve approximately 100,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organisations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorisations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we’re celebrating 25 years of innovation. Learn more at www.geotab.com/uk and follow us on LinkedIn or visit our blog.

GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

Media Contact: Geotab Contact, Romina Dashghachian, Strategic Communications Lead, EMEA, pr@geotab.com

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IDX Opens Geneva Office and Strengthens Global Data & Insights Capability

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New Swiss presence and specialist team integration support growing global demand for evidence-based, defensible communications strategies

LONDON, May 5, 2026 /PRNewswire/ — IDX today announced the opening of its new Geneva office and the integration of a specialist Data & Insights team, strengthening the company’s international footprint and expanding its ability to help clients worldwide build communications strategies grounded in evidence, market intelligence and audience insight.

The expansion gives IDX an on-the-ground presence in Switzerland while adding further depth to its Data & Insights capability. The Geneva-based team will work closely with IDX specialists across performance marketing and corporate communications, helping clients develop a clearer view of the markets they operate in and the forces shaping their growth.

The move aligns with Destination 250 – Customers First, IDX’s global strategy to grow its team by 250, focused on deepening client value, strengthening delivery and investing in the capabilities that matter most to clients.

The investment strengthens the Data pillar of IDX’s Connected Content™ model, which combines Creative, Data, Technology and Media to create what IDX calls The Multiplier Effect, helping clients multiply what matters through more connected, measurable and effective work.

“IDX is experiencing phenomenal growth, and our new Geneva office gives us boots on the ground to better serve clients across Europe and globally across performance marketing, investor relations and corporate communications,” said Crispin Beale, Worldwide CEO, IDX. “Data has been at the heart of this business for decades, and this centre of excellence reflects our continued investment in that capability. It’s an incredibly exciting time for IDX, and I look forward to the next phase of our growth as we continue to expand globally.”

“This is an exciting step in IDX’s growth story and a clear response to what clients are asking for: more evidence-based thinking, stronger market context and clearer rationale behind their communications strategies,” said Chris Corrigan, Chief Customer Growth Officer, IDX. “Our new presence in Geneva, combined with deeper Data & Insights expertise, strengthens the way we support clients globally, giving them earlier access to the insight and market context they need to make better-informed decisions and turn evidence into action.”

The Geneva office will strengthen relationships with existing clients in the region, support re-engagement with former partners and create new opportunities for IDX with organisations operating across European and global markets. It reflects IDX’s continued investment in the capabilities that matter most to clients as communications, marketing and corporate reputation work become increasingly data-led and commercially accountable.

“IDX’s integrated offer across insights, performance marketing and corporate communications, powered by the combination of human intelligence, advanced technology and AI, represents exactly where the industry is heading,” said Lonneke de Roo, Head of Data & Insights, IDX. “I am delighted to join the business and help clients navigate increasingly complex markets with clearer evidence, sharper insight and more connected strategies.”

ABOUT IDX  

IDX is a global strategic communications and marketing agency, headquartered in London with offices around the world, including New York, London, Phoenix, Helsinki, Gothenburg, Geneva, and Vadodara. Working with more than 1,600 clients across sectors, IDX combines deep industry knowledge with a data-first mindset to help ambitious brands thrive in complex, fast-moving markets. The firm specialises in performance marketing, investor relations, and stakeholder engagement, delivering integrated campaigns that drive meaningful business outcomes. Visit www.idx.inc to learn more.

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