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Brazil Social Commerce Market Databook 2024 – WhatsApp Business is Experiencing Strong Popularity in Brazil Amid the Growing Trend of Social Buying

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DUBLIN, Feb. 22, 2024 /PRNewswire/ — The “Brazil Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 25.7% during 2024-2029. The social commerce GMV in Brazil will increase from US$2.58 billion in 2023 to reach US$10.65 billion by 2029.

The social commerce market is expected to grow at a steady pace over the medium term in Brazil. The rising access to smartphones and growing internet penetration are supporting the uptake in social buying in the Latin American market. A higher amount of time spent on social platforms will also aid the growth of the industry from the short to medium-term perspective in Brazil.

To tap into the online commerce shift, social media platforms have also been forging strategic alliances to accelerate their revenue growth. The trend is projected to continue further over the medium term in the Brazilian market, as firms seek to capitalize on the growth opportunity. Overall, the publisher maintains a positive growth outlook for the social commerce industry in Brazil over the next three to four years.

WhatsApp Business is experiencing strong popularity in Brazil amid the growing trend of social buying

WhatsApp is one of the most popular social channels in Brazil. The usage rate of the instant messaging app is up in the 90’s in the Latin American market. It is also one of the reasons why WhatsApp chose Brazil to test its payment function, WhatsApp Pay. Meta also entered into a strategic collaboration with Mercado Libre, enabling small businesses to showcase their product catalog on WhatsApp.

The integration of payments and product discovery features, therefore, enables users to make seamless purchases without leaving the app. The soaring popularity of the instant messaging app is also reflected in the revenue generated by WhatsApp Business in Brazil. Going forward, the publisher expects WhatsApp to forge more strategic alliances, as part of its strategy to drive revenue growth by leveraging the popularity of social commerce features. This, in turn, will support the growth of the industry over the next three to four years in Brazil.

Young shoppers will continue to drive the growth of the social commerce market in Brazil in 2024

The growth in the social buying sector is projected to be largely driven by the rising uptake of social media platforms among young generation Brazilians. Gen Z and millennials are expected to lead the growth of social commerce over the medium term in the Brazilian market. Consequently, the publisher expects platforms like TikTok to record strong growth over the next three to four years in Brazil, as the social channel is widely popular among young generation users. TikTok, notably, has also announced the launch of its music streaming platform in Brazil in 2023. This shows that the firm is committed to increasing its investment in the Brazilian market over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

Companies Profiled

InstagramFacebookYouTubeFacilyZoop BrasilLTK

Report Scope

This report provides in-depth, data-centric analysis of social commerce in Brazil. Below is a summary of key market segments:

Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

Clothing & FootwearBeauty and Personal CareFood & GroceryAppliances and ElectronicsHome ImprovementTravelHospitality

Brazil Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

B2BB2CC2C

Brazil Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

MobileDesktop

Brazil Social Commerce Industry Market Size and Forecast by Location, 2020-2029

DomesticCross Border

Brazil Social Commerce Industry Market Size and Forecast by Location, 2020-2029

Tier-1 CitiesTier-2 CitiesTier-3 Cities

Brazil Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletOther Digital PaymentCash

Brazil Social Commerce Industry Market Size and Forecast by Platforms

Video CommerceSocial Network-Led CommerceSocial ResellingGroup BuyingProduct Review Platforms

 Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

By AgeBy Income LevelBy Gender

For more information about this report visit https://www.researchandmarkets.com/r/l4245y

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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SOURCE Research and Markets

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SUNMI Deepens Eurasia Partnership at the Belt and Road Summit

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HONG KONG, Sept. 13, 2026 /PRNewswire/ — SUNMI Technology (06810.HK) announced on September 10, separate cooperation agreements with Türkiye-based fintech company TOKEN and Mongolia-based digital bank M bank at the 11th Belt and Road Summit in Hong Kong.

The agreements will bring together SUNMI’s commercial IoT and digital commerce capabilities with the partners’ local expertise, advancing collaboration across digital commerce, smart devices, payments, and digital financial services.

In Türkiye, SUNMI and TOKEN will explore digital commerce solutions for banks and offline merchants, combining SUNMI’s commercial IoT capabilities with TOKEN’s payment technology and local market expertise.

In Mongolia, SUNMI and M bank will combine commercial devices, digital technology and digital financial services to explore new digital solutions for small and medium-sized businesses.

“Hong Kong is a vital gateway connecting China with global markets,” said Sam, CMO of SUNMI. “Our collaboration with TOKEN and M bank brings SUNMI’s technology together with strong local partners. We look forward to working with more partners across Eurasia to make digitalization more accessible to businesses in every market.”

The agreements mark another step in SUNMI’s global ecosystem strategy. SUNMI will continue to work with local partners to connect smart devices, business software, payments and digital services, developing solutions that meet the needs of offline businesses in local markets.

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SOURCE SUNMI Technology

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PwC US and PwC India Form Joint Venture to Help Clients Grow and Compete at Greater Speed and Scale

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Strategic combination brings together the breadth of PwC’s advisory talent and capabilities across India and the US into a single, integrated platform for global clients

NEW YORK, Sept. 13, 2026 /PRNewswire/ — PwC US and PwC India today announced a joint venture that brings together the full breadth of their advisory talent and capabilities across India and the US — uniting PwC India’s Consulting business and PwC US Advisory’s India-based capabilities into a single, integrated platform to serve clients in India, the US, and around the world. 

India is increasingly central to how global companies grow and operate — as a significant and fast-growing market, a hub for Global Capability Centers, and a source of world-class talent and innovation. At the same time, clients are looking for deeper expertise, greater scale, and more seamless access to capabilities across markets. Rather than adding capacity in one place, the joint venture connects market relationships, industry expertise, and delivery into one team — so clients can access the right capabilities, wherever they sit. 

“The firms that win will be the ones that stop thinking about markets, capabilities, and delivery as separate pieces. That’s what makes this combination so powerful,” said Paul Griggs, PwC US Senior Partner and CEO. “We’re bringing the full breadth of our advisory talent in India together with PwC US — one team with the relationships, expertise, and scale to deliver for our clients and the PwC network. This isn’t about where work gets done. It’s about building something clients can’t get anywhere else: the best of PwC, brought together around their biggest opportunities, wherever they operate.” 

The combined platform spans the full spectrum of client needs — from strategy and transformation through technology, engineering, and AI. It brings together managed services at greater scale, expanding PwC’s ability to advise clients and to operate critical parts of their businesses. The platform is expected to more seamlessly support US-headquartered enterprises with Global Capability Centers in India, strengthen how PwC serves clients across major global trade flows, and create a stronger foundation for innovation as AI continues to reshape how work is delivered. 

The joint venture also advances PwC’s broader ambition to build a more globally integrated consulting model, giving PwC firms around the world greater access to the combined talent and expertise of the new platform. 

“Throughout our more than 150 years’ history in the country, we have been committed to the growth of India. Our Vision 2030 aligns our commitment to building a Viksit Bharat, and this joint venture is a step in that direction. For PwC India, this is a testimony to the tremendous journey of growth that we have been on over the last five years and our position of strength in the network. It is a matter of great pride for us that PwC India now has an opportunity to play a greater role in the success of our Global Network,” said Sanjeev Krishan, Chairperson of PwC India and the incoming CEO of the new joint venture. “This brings together strengths that used to sit in different places, allowing us to better serve clients across the world by combining the might of PwC’s global consulting capabilities with the best talent from India. It means our domestic clients gain access to best-in-class global capabilities, our multinational and GCC clients are served more seamlessly, and the capability and client perimeter for our partners and people go up, so they can take on a greater ambition than what we envisioned in Vision 2030. It also enables us to make greater investments in our people and in the value we can create for clients — in India and everywhere in the world they operate.” 

The signing marks an important milestone and the beginning of the next phase. The transaction is expected to close in the first half of calendar year 2027, subject to closing conditions and regulatory approvals. Until then, PwC US and PwC India will continue to serve clients through their existing structures and ways of working. The financial terms of the agreement were not disclosed. The joint venture will be owned and governed by PwC US and PwC India. 

About PwC 

At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at www.pwc.com

Contact

Ryan Cangialosi
ryan.a.cangialosi@pwc.com

Ruchi Mann
ruchi.mann@pwc.com 

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SOURCE PwC

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Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

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Hyundai Motor Group hosts “HMG Autonomous Driving Media Day”, outlining its roadmap for the next era of autonomous driving; first showcase of Level 2++ technologyDual-Track strategy accelerates Level 2+ production through NVIDIA collaboration while internalizing key autonomous driving technologies through proprietary Atria AI
…NVIDIA solutions-based Level 2+ production targeted for the H1 2028 and Level 2++ in H2 2028, followed by Atria AI-powered Level 2++ vehicles in H2 2029
…Progressive sensor standardization across Hyundai Motor, Kia, 42dot and Motional brings together autonomous driving capabilities across the GroupData Flywheel strategy establishes a virtuous cycle of data collection, training, validation and deployment to continuously advance AI capabilities
…Expands the Group’s data ecosystem by leveraging its annual sales of 7 million vehicles and Data Union framework, while implementing a data-centric development framework based on hard example mining, continuous training and SER
…Real-world Level 4 pilot to launch in Gwangju by year-end in partnership with Korea’s Ministry of Land, Infrastructure and Transport to secure large-scale validation data42dot shares Vision-Language-Action (VLA)-based autonomous driving technology that integrates visual information and language-based reasoning to guide driving decisions
…VLA research focuses on addressing edge cases, while parallel development of end-to-end (E2E) autonomy and VLA models enhances technical stability and scalability
…VLA model validation currently underway, with on-road testing and the full development process scheduled to run through early next yearNew Atria AI urban driving videos — an executive ride-along, one-take footage, and edge-case handling — are live on the Group’s YouTube channel

SEOUL, South Korea, Sept. 12, 2026 /PRNewswire/ — Hyundai Motor Group (the Group) announced that it has put its Data Flywheel into full operation, marking a new phase in its autonomous driving technology strategy. The system creates a virtuous cycle of data collection, AI training, validation and deployment to secure a competitive advantage through accelerated learning and technology development.

During the Group’s “HMG Autonomous Driving Media Day” at 42dot headquarters in Gyeonggi Province, Korea, the Group presented its autonomous driving development strategy, technology roadmap, key achievements and implementation plans. The presentation underscored the Group’s strategic positioning in the global autonomous driving technology competition and detailed how integrated data and AI systems form the foundation for next-generation vehicle technology.

At the event, the Group identified the Data Flywheel as a key element of its autonomous driving competitiveness and shared the operational framework and execution strategy that transforms large-scale real-world driving data into continuous technology improvements.

42dot also introduced key technologies and the development progress for the Group’s proprietary autonomous driving artificial intelligence, Atria AI, while outlining the background and future plans for its Vision-Language-Action (VLA) technology development initiative.

In line with the event, the Group unveiled footage of an Atria AI-equipped SDV Testbed navigating complex urban traffic without driver intervention. Operating at a Level 2++ capability, the autonomous driving system showcased in the footage illustrates how the Data Flywheel is enabling a continuous cycle of learning, validation and performance improvement. The footage is available on the Group’s official YouTube channel.

“Autonomous driving competition is no longer about comparing specific features. Competitiveness is determined by how much data you secure, how quickly you learn and how effectively you can reflect those results in actual products and services. At its core, autonomous driving competitiveness comes down to having systems that enable continuous, rapid learning. Hyundai Motor Group will develop autonomous driving technology that customers can trust, based on a virtuous cycle of data, AI and validation. Our goal is to ensure the safety and quality levels customers can trust while we learn and improve rapidly.” – Minwoo Park, President and Head of Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group and CEO of 42dot

About Hyundai Motor Group

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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SOURCE Hyundai Motor Group

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