Unlocking New Open Internet Content Environments for Global Advertisers

HONG KONG, April 27, 2026 /PRNewswire/ — The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox, enabling advertisers to programmatically incorporate this fast-growing open internet content environment into their omnichannel media strategies. The partnership spans markets worldwide, helping global advertisers to achieve more efficient, measurable, and scalable audience reach in an increasingly fragmented attention landscape.

As the open internet continues to evolve, digital content formats are diversifying rapidly. Short drama, first emerging in Asia as a mobile-first content format tailored to fragmented viewing habits, has quickly gained traction worldwide. It is becoming a key part of daily online entertainment, consumed in short, intermittent viewing sessions, and complementing long-form content such as connected TV (CTV). This creates new opportunities for advertisers to build more holistic brand coverage across touchpoints with varying levels of consumer attention.

According to streaming consultancy Owl & Co., the global short drama app market is expected to generate $3 billion in revenue in 2025—nearly three times the 2024 figure—with the U.S. now the largest short drama market outside China[1]. The analysis further shows that the top 20 apps collectively reach 250 million monthly active users[1]. Mobile app analytics firm Sensor Tower also reports that Latin America and Southeast Asia account for roughly half of global short drama downloads[2].

The rapid rise of short drama underscores the dynamism of the open internet and presents new opportunities for advertisers. Through this partnership with DramaBox, The Trade Desk seamlessly integrates short drama into a unified open internet programmatic framework, enabling advertisers to manage and optimize campaigns across CTV, mobile, and other premium content environments within a single platform—enhancing cross-channel consistency and efficiency.

“Short drama has become a powerful new growth engine for the global open internet digital content market,” said Wang Hefei, Head of Commercial at DramaBox. “As a leading global platform, DramaBox is committed not only to delivering high-quality short drama content to users worldwide but also to exploring sustainable monetization paths. We have chosen programmatic advertising—particularly our partnership with The Trade Desk—because of its proven global infrastructure and capabilities within the open internet ecosystem. This allows us to explore a monetization approach that is scalable, measurable, and capable of delivering real value to advertisers.”

Douglas Choy, General Manager of Inventory Development, North Asia, The Trade Desk, added, “As a new complement to the open internet, short drama—through its short duration and serialized storytelling—not only meets consumers’ fragmented viewing needs, but also provides advertisers with a high-value environment combining scale and frequency. When combined with other premium open internet content such as CTV, it further strengthens brand storytelling continuity across environments. Through this partnership with DramaBox, we look forward to helping advertisers allocate budgets more efficiently into this fast-growing content environment and unlock the full value of the open internet across channels.”

The partnership between The Trade Desk and DramaBox is now live, with advertising inventory now available to advertisers globally.

Data Sources:

Business Insider: These salacious, bite-sized soaps have become a $1.3 billion business in the US, Sep 2025State of Short Drama Apps 2025, Sensor Tower, July 2025

About DramaBox

DramaBox is a vertical short drama entertainment platform serving global users, specializing in bite-sized, high-intensity content tailored to fragmented viewing habits. Through a hybrid content strategy combining translated adaptations and locally original productions, the platform offers a diverse range of short drama genres. Supported by multilingual interfaces and personalized recommendations, it delivers a seamless and immersive viewing experience for users across Asia, South America, North America, Africa, Europe, and Oceania.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.

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SOURCE The Trade Desk

SHENZHEN, China, April 27, 2026 /PRNewswire/ — The three-day WEPACK 2026 World Expo of Packaging Industry successfully concluded at Shenzhen World Exhibition & Convention Center (Bao’an), marking a milestone edition defined by record-breaking attendance, strong business outcomes, and forward-looking industry dialogue.

Organized by RX, WEPACK 2026 delivered a truly global gathering for the packaging value chain. With unprecedented scale and energy, the event showcased China’s growing integration with the global packaging industry while creating a powerful platform for international collaboration and innovation.

Record Attendance and Global Reach

Over the course of three days, WEPACK 2026 welcomed 137,157 unique visitors, representing 158,659 visits in total. Among them, 13,598 overseas visitors accounted for 19,682 visits, setting new records for both attendance and international participation.

Industry professionals from more than 130 countries and regions gathered in Shenzhen, including decision-makers, buyers, and thought leaders. Nearly 100 professional buyer delegations, comprising industry associations, alliances, and leading enterprises from around the world, conducted in-depth business exchanges across the exhibition halls—further highlighting the event’s strong commercial appeal and global influence.

A Comprehensive Showcase Across the Entire Packaging Value Chain

As a global trade platform spanning the full packaging industry chain, WEPACK 2026 brought together eight concurrent exhibitions, offering integrated solutions across key sectors: From raw paper materials and processing equipment to printing technologies and finished packaging products, the show floor presented a complete ecosystem covering corrugated packaging, folding cartons, digital printing, and label production.

Across the halls, innovation was not just displayed—it was in action. Live production lines, operating machinery, and real-time demonstrations brought solutions to life. From corrugated board and cartons to folding cartons, gift boxes, and paper bags, visitors experienced firsthand the latest advancements in automation, digitalization, and intelligent manufacturing. Meanwhile, packaging solutions across paper, plastic, metal, and glass materials showcased the diversity and creativity shaping the future of packaging.

A Hub for Industry Insights and Strategic Thinking

Beyond business and technology, WEPACK 2026 served as a platform for thought leadership. More than 30 high-level forums and concurrent events were held throughout the exhibition, including the IPIF International Packaging Innovation Forum.

Industry leaders, brand owners, packaging manufacturers, equipment suppliers, and policy experts gathered to exchange insights on key topics such as:

Global pulp and paperboard market trendsSustainability and circular economyDigital transformation and smart manufacturingThe future of the label industry

Each session attracted full audiences, with expert speakers delivering practical insights and strategic perspectives for decision-makers across the packaging value chain.

More Than an Exhibition: A Dynamic Industry Experience

WEPACK 2026 also redefined the traditional trade show experience. The newly launched WEPACK Carnival Zone introduced a vibrant, interactive environment designed to complement high-intensity business activities.

Featuring five themed areas—including gourmet tasting, robotics interaction, golf experience, entertainment zones, and an official merchandise store—the Carnival created a unique blend of business, culture, and leisure. This innovative approach fostered engagement, connection, and memorable experiences for global attendees.

With its record-breaking performance and comprehensive industry coverage, WEPACK 2026 has once again demonstrated its position as a leading global platform for the packaging industry. By connecting markets, technologies, and ideas, the event continues to drive the industry forward—bridging China and the world, and shaping the future of packaging together.

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SOURCE RX (China) Investment Co., Ltd

New semantic-aware AI agents simulate real-world attacks to validate vulnerabilities, shifting security from potential findings to confirmed issues

SAN FRANCISCO, April 26, 2026 /PRNewswire/ — Aptori today announced a major expansion of its Runtime-Driven Validation Platform, introducing autonomous offensive testing capabilities designed for an era where AI-generated code is outpacing the capacity of human security teams.

By moving beyond passive scanning to active validation, Aptori enables organizations to identify, validate, and fix vulnerabilities at the speed of modern development.

As AI-assisted coding increases development velocity, traditional point-in-time security assessments have become a bottleneck. Most security tools produce large volumes of findings that require manual triage, slowing teams down and obscuring what actually needs to be fixed.

Aptori’s offensive testing approach addresses this by simulating real-world attacks against running systems. It validates which vulnerabilities are real, allowing teams to focus on what matters and resolve issues quickly.

“Runtime validation is critical in modern applications,” said Sumeet Singh, CEO and Founder of Aptori. “Security issues don’t exist in isolation, they emerge through real execution paths across APIs, logic, and authorization. We built Aptori to test those paths at runtime and make sure issues are fixed before release.”

Early deployments show a significant reduction in remediation backlog and time spent on manual triage.

Automated penetration testing at scale

Aptori replaces the manual, time-intensive process of human-led penetration testing with a system that operates continuously and at scale.

Logic-aware exploration
The system navigates application logic and stateful interactions, uncovering business logic flaws and authorization gaps that traditional automated tools often miss.Active validation
Rather than flagging potential issues, Aptori’s AI agents safely exercise vulnerabilities in a runtime environment to confirm which ones are real.Continuous context
The platform runs within development workflows, ensuring that new endpoints and application changes are tested as they are introduced.

A unified system for detection, validation, and remediation

Aptori brings detection, security data, and remediation into a single system:

Modernized detection
AI-powered code analysis is combined with dynamic and API testing to provide visibility into how applications behave in runtime.Unified security data layer
Findings from code, dependencies, APIs, and runtime environments are normalized into a single data model, eliminating fragmentation.AI-driven remediation
Once a vulnerability is validated, Aptori’s AI agents generate actionable fixes that developers can review and apply within their existing workflows.

Building secure-by-design software

Aptori enables teams to validate security controls during the build phase, not after deployment.

By testing applications in runtime before release, teams can verify that authentication, authorization, and business logic controls behave as intended. Issues are identified and resolved early, reducing the likelihood of vulnerabilities reaching production.

Security becomes part of how software is built, not something applied after the fact.

Organizations can explore Aptori’s AI Security Center for securing agentic workflows, LLM integrations, and AI-powered applications.

Designed for enterprise environments

Aptori is built for enterprise and regulated environments, supporting:

Integration with commercial and open source AI modelsOn-premises and fully air-gapped deploymentsNo requirement to transmit sensitive data outside controlled infrastructure

Industry adoption and recognition

The Aptori platform is already deployed within leading Fortune 500 organizations and is now being made broadly available.

At RSAC 2026, Aptori was recognized with a Global InfoSec Award for its approach to application and API security, reflecting growing industry recognition of runtime-driven validation and secure-by-design development.

The Runtime-Driven Validation Platform, including autonomous offensive testing capabilities, is available immediately with SaaS and self-hosted deployment options.

About Aptori

Aptori provides autonomous, runtime-driven application and API security for the AI era. By validating vulnerabilities in running systems and enabling rapid remediation, Aptori helps organizations fix issues early and build secure software as part of the development process.

For more information, visit aptori.com.

Aptori Media Inquiries
Contact: Harinder Singh
Email: hsingh@aptori.com
Website: aptori.com

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SOURCE Aptori