Connect with us

Technology

Asia-Pacific Location-based Services Industry Research 2024-2031: Use of 5G Technology for Improved Real-time Analysis and Development of GIS Software Using AR/VR Technologies

Published

on

DUBLIN, March 1, 2024 /PRNewswire/ — The “Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping, GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography – Forecast to 2031” report has been added to  ResearchAndMarkets.com’s offering.

The Asia-Pacific location-based services market is projected to reach $118.2 billion by 2031, at a CAGR of 17.3% during the forecast period 2024-2031

This research report provides an in-depth analysis of the Asia-Pacific location-based services market including key market trends, market sizes, market shares, recent developments, and forecasts to 2031.

The growth of the Asia-Pacific location-based services market is driven by the proliferation of location-based services in the retail sector and the surging use of location-based services in the agriculture sector. However, dynamic government rules and regulations for location-based services restrain the growth of this market.

Furthermore, constant upgrades in mapping and navigation solutions are expected to generate growth opportunities for the players operating in this market. However, the high costs of procuring and implementing location-based services are a major challenge impacting market growth. Additionally, the use of 5G technology for improved real-time analysis and the development of GIS software using Augmented Reality (AR)/Virtual Reality (VR) technologies are prominent trends in this market.

In 2024, China is expected to account for the largest share of the Asia-Pacific location-based services market. China’s large market share is mainly attributed to the growing demand for automated smart driving solutions, automotive companies’ increased focus on launching autonomous cars, trucks, and construction vehicles, the increasing utilization of GNSS hardware, and the growing use of drones in hospital operations.

However, India is expected to register the highest CAGR during the forecast period due to the increase in drone-based operations among state governments and increasing collaborations between market players for launching new products.

Based on component, the Asia-Pacific location-based services market is segmented into platforms/solutions and professional services.

In 2024, the platforms/solutions segment is expected to account for the larger share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to market players’ increasing focus on launching location-based solutions, the increasing popularity of location-powered mobile apps, the growing need for location intelligence platforms to analyze and visualize geographic and location-based data, and the increasing adoption of location-based messaging platforms among consumers. This segment is also projected to register the higher CAGR during the forecast period.

Based on technology, the Asia-Pacific location-based services market is segmented into Global Navigation Satellite System (GNSS), Global Positioning System (GPS), Wi-Fi, Near-field Communication (NFC), and other technologies.

In 2024, the global navigation satellite system segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the diverse range of applications of GNSS, including precise positioning and real-time location tracking. Additionally, the growing demand for location-based advertising and the increasing use of GNSS in asset management contribute to the segment’s significant market share. This segment is also projected to register the highest CAGR during the forecast period.

Based on application, the Asia-Pacific location-based services market is segmented into navigation, geo-marketing & advertising/target marketing, mapping & GIS, tracking, social networking, infotainment, commercial applications, and other applications.

In 2024, the navigation segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the rapid implementation of comprehensive navigation solutions by automakers and increasing initiatives by leading LBS players to develop automotive navigation services. This segment is also expected to register the highest CAGR during the forecast period.

Based on location type, the Asia-Pacific location-based services market is segmented into outdoor and indoor locations.

In 2024, the outdoor segment is expected to account for the larger share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the rising demand for outdoor location-based services for various applications, including improved navigation and mapping, asset tracking, and outdoor proximity marketing, and the increasing deployment of outdoor location-based services, particularly for automotive and pet tracking applications.

However, the indoor segment is expected to register the higher CAGR during the forecast period due to the growing need to track people and objects within indoor spaces and the increasing implementation of indoor location-based services to facilitate efficient navigation in indoor environments such as shopping malls, airports, and large buildings.

Based on end-use industry, the Asia-Pacific location-based services market is segmented into government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing.

In 2024, the transportation & logistics segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the increasing need for real-time tracking of vehicles using GPS, the growing use of location intelligence tools to analyze traffic patterns and congestion in real time, and the increasing usage of location intelligence tools for route optimization.

However, the retail & E-commerce segment is expected to register the highest CAGR during the forecast period due to the rising need for location-based data for targeted marketing campaigns, the increasing popularity of location-based survey and feedback collection tools, the growing usage of retail asset management tools, and the increasing need for supply chain management in the retail sector.

Key Questions Answered in the Report:

Which are the high-growth market segments in terms of component, technology, application, location type, and end-use industry?What was the historical market size for the Asia-Pacific location-based services market?What are the market forecasts and estimates for 2024-2031?What are the major drivers, restraints, opportunities, challenges, and trends in the Asia-Pacific location-based services market?Who are the major players in the Asia-Pacific location-based services market, and what are their market shares?What is the competitive landscape like?What are the recent developments in the Asia-Pacific location-based services market?What are the key trends and high-growth countries?Who are the local emerging players in the Asia-Pacific location-based services market, and how do they compete with the other players?

Market Insights

Factors Affecting Market Growth

Proliferation of Location-based Services in the Retail Sector Driving Market GrowthSurging Utilization in the Agriculture Sector Boosting the Demand for Location-based ServicesDynamic Government Rules and Regulations for Location-based Services Restraining Market GrowthConstant Upgrades in Mapping and Navigation Solutions Expected to Generate Growth Opportunities for Market StakeholdersHigh Procurement and Implementation Costs Hindering the Adoption of Location-based Services

Key Trends

Use of 5G Technology for Improved Real-time AnalysisDevelopment of GIS Software Using AR/VR Technologies

Case Studies

Location-based Services: Ecosystem Analysis

Location-based Services: Ecosystem Components

Vendor Selection Criteria/Factors Influencing Purchase Decisions

Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

HERE Global B.V. (Netherlands)Google LLC (a subsidiary of Alphabet Inc.) (U.S.)TomTom N.V. (Netherlands)Esri (U.S.)Hexagon AB (Sweden)Trimble Inc. (U.S.)Cisco Systems Inc. (U.S.)QUALCOMM Incorporated (U.S.)Microsoft Corporation (U.S.)AT&T Inc. (U.S.)Zebra Technologies Corporation (U.S.)ALE International (France)Precisely (U.S.)Rohde & Schwarz GmbH & Co. KG (Germany)Nextbillion.AI Pte. Ltd. (Singapore)

Competition Analysis

Key Growth StrategiesCompetitive BenchmarkingCompetitive DashboardIndustry LeadersMarket DifferentiatorsVanguardsEmerging CompaniesMarket Ranking, by Key Players

For more information about this report visit https://www.researchandmarkets.com/r/g7wkst

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
 
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
 
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/asia-pacific-location-based-services-industry-research-2024-2031-use-of-5g-technology-for-improved-real-time-analysis-and-development-of-gis-software-using-arvr-technologies-302077408.html

SOURCE Research and Markets

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Quickplay’s Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026

Published

on

By

LAS VEGAS, April 19, 2026 /PRNewswire/ — (2026 NAB Show) – Quickplay, the Content to Value Operating System, today unveiled a broad array of company news including: an AI-enriched solution that identifies social signals and trending topics, and connects them to relevant content within minutes; transformative customer deployments; and powerful industry research and partnerships.

Debuting at NAB, Social Signals is a new technology within Quickplay AI Studio that identifies trending cultural moments and matches them with high-value content assets to automatically generate social-ready clips and posts. By combining external trend data with performance insights from owned channels, Social Signals enables content teams to move from insight to publishing in minutes, rather than days.

Social Signals is a key part of Quickplay’s AI Studio Solution, which includes metadata enrichment, moment detection, smart verticalization and multi-platform publishing. Its Smart Verticalizer uses multimodal AI and action tracking to intelligently reframe video –preserving key visual elements such as faces, gameplay and on-screen graphics – to maintain broadcast-quality standards across short-form formats. The company has also partnered with Visible Things, the creator-driven platform to deploy the first implementation of Social Signals across the Visible Things infrastructure.

Quickplay further announced it has gone live with Gray Media (NYSE: GTN)’s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and Google Cloud (NASDAQ: GOOGL). The system now manages 269 live channels and 123 FAST channels across Amazon Prime Video, Roku (NASDAQ: ROKU), Samsung TV Plus, Vizio and Fire TV, delivering hyper-local content to 37% of U.S. TV households.

Quickplay also announced the cloud-native transformation of Television New Zealand’s streaming platform, TVNZ+. Completed in 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (NASDAQ: AMZN) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

“Broadcasters don’t need another point solution. They need an AI-enabled operating system that turns content into measurable outcomes,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “At NAB, we’re showing how to bring cultural moments, content catalogs and distribution workflows together to create engaging and revenue opportunities in real time.”

In partnership with Caretta Research, Quickplay will also release new research, “The Broadcaster Revolution Will Not Be Televised,” highlighting a critical bottleneck in the industry: North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation. The report outlines how automated workflows and unified operations can help broadcasters meet the growing demand for short-form video while maintaining editorial quality and accelerating monetization.

Additionally, Quickplay has joined NAB PILOT, a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. As a part of this group, Quickplay is expanding its collaboration with broadcasters to redefine how value is derived from content.

Quickplay at NAB 2026:

Paul Pastor, Jordan Bartow, and Peter Tanner of Quickplay, and Albert Lai of Google Cloud will be on a panel: An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters. Central Hall Stage, Monday, April 20 at 4:15p PTAt the NAB Streaming Summit TVNZ’s Chief Digital Officer, Rob Hutchinson, will present “How TVNZ+ Built a Co-Viewing Product” on Tuesday, April 21 at 11:30 AM PT.Live Demonstrations: See Quickplay technology in action at AWS, GCP, TwelveLabs and the Encore. To book a meeting, email hello@quickplay.com

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. 

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
quickplaypr@breakawaycom.com
+1 917-731-5734

View original content to download multimedia:https://www.prnewswire.com/news-releases/quickplays-triple-play-of-new-customers-products-and-partnerships-set-to-dominate-nab-2026-302746637.html

SOURCE Quickplay

Continue Reading

Technology

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Published

on

By

Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform

SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of linear channels.

“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”

Harmonic’s VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software’s playout capabilities support ad insertion across DIRECTV’s high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV’s internal automation, storage and monitoring systems are integrated directly with Harmonic’s APIs, enabling seamless control of scheduling, automation and channel operations.

“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”

Harmonic will showcase its VOS Media Software at the 2026 NAB Show, April 19-22, in Las Vegas in booth W2831. To schedule a meeting with the company, visit www.harmonicinc.com/video-streaming/events/nab/. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com

Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic’s business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2025, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/harmonic-enables-directv-to-reimagine-nationwide-dth-service-302744362.html

SOURCE Harmonic Inc.

Continue Reading

Technology

TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

Published

on

By

Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/tvu-networks-and-tencent-cloud-unveil-next-generation-cloud-production-solution-at-nab-2026-302746450.html

SOURCE TVU Networks

Continue Reading

Trending