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MarketingPulse and eTailingPulse set to return on 13 March

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Key players from across the world will discuss hot topics including AI, K-pop, national trends and sustainability

MarketingPulse and eTailingPulse will run on 13 March under the theme Envision the Next Level, offering a platform where participants and industry elites can exchange ideas and seize opportunitiesThe conferences will focus on discussing the hottest global topics such as AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brands storytellingSpeakers includes Zack Kass, AI Futurist and former Head of Go To Market at OpenAI, Jungsuk Jay Lee, Recent Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike and Brand Marketing Consultant of Arsenal Football Club and Enan Wang, senior marketing executive of Kweichow Moutai

HONG KONG, March 4, 2024 /PRNewswire/ — The Hong Kong Trade Development Council (HKTDC) will hold the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 March. With some 70 speakers from around the world, including chief marketing officers, retailers, brand representatives, agencies and e-commerce experts, this 2-in-1 event will feature discussions on marketing experiences, success stories, market strategies and trends.

Themed Envision the Next Level, the conferences will focus on topics from AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brand storytelling. Participants can exchange insights with industry elites and seize opportunities.

Futurist shares views on AI development

Artificial intelligence has reshaped the advertising and digital marketing industries, creating a need to fully understand AI in order to formulate more efficient and creative strategies. This year’s conferences will feature heavyweight speakers, including AI Futurist Zack Kass, the former Head of Go To Market at OpenAI. He has been demystifying AI and making it accessible and understandable for everyone, helping leaders from different areas navigate the rapidly evolving environment. Visiting Hong Kong from the US, Kass will share insights on AI trends in marketing in the session Navigating the AI Future in the Global Marketing Arena.

Jungsuk Jay Lee, Recent Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, will address The Next Frontier of Marketing with K-pop and Cutting-Edge Technologies, exploring the convergence of K-pop and technology in marketing.

Ibby Abutarboush, former Brand Defining & Purpose Marketing Director (EMEA) of Nike, will discuss the process of creating a new brand-defining strategy at Nike. The strategy helped Nike shape and realise its goals, including innovatively collaborating with top athletes and boosting the displaced through sports. He will also share his experience as Brand Marketing Consultant for Arsenal Football Club and Marketing Director for Neymar Júnior and Cristiano Ronaldo, giving valuable insights into how top brands redefine their purpose and drive meaningful rebranding.

Enan Wang, Director of the Digital and Information Management Centre and iMoutai Department, Kweichow Moutai, will discuss the strategy of bringing Baijiu to the younger generation through brand crossover and product innovation. He will also discuss the characteristics, related developments, challenges and opportunities of the youth market in Mainland China.

Tech solutions and digital services provider CURIOSITYCHINA by FARFETCH implement omni-channel marketing. The firm’s Head of Partnerships APAC, John W Danzi, will address Next-Level Luxury Engagement: Harnessing Omni-Channel Strategies to Captivate Affluent Consumers on harnessing the power of multiple channels to create immersive brand experiences and forge deep connections with consumers.

Green marketing has become a hot topic. Giovanni Musillo, Managing Director (Hong Kong and Macao) of OnTheList, will speak on The Conscious Consumer: How Sustainability & the Circular Economy Drive Retail Success, discussing the popular concept of conscious consumption and the powerful synergy between sustainability, marketing and brand reputation.

Creating opportunities for start-ups and a new generation of entrepreneurs is a key area for the HKTDC. This year’s conferences, in line with the concept of youth entrepreneurship and talent development, will feature a Meet the Leaders’ dialogue series, with Tommie Lo, Founder & CEO of Preface, as a speaker. He founded a technology training company, offering personalised programming courses. He will share his views on entrepreneurship and his dynamic career, as well as explore the future application of AI in marketing and advertising. The founder & CEO of The Bees, KK Tsang, and industry young guns will offer tips on joining the advertising industry and starting your own businesses. Director Nick Cheuk, who won the 60th Golden Horse Awards Best New Director prize for the film Time Still Turns the Pages, will share share his journey in pursuing his dreams and his unique insights on creativity and creation.

Other renowned speakers include Dani Mariano, President of Razorfish from the United States, who will join Simon Barnett, Director of Brand Partnerships & Advertising of Moonbug Entertainment, which distributes intellectual property rights for children’s entertainment brands Blippi and Cocomelon, to share insights on the potential and marketing direction for Generation Alpha in Gen Alpha: Everything that Brands Need to Know. Bradley Horowitz, CEO of MALIN+GOETZ, skincare brand from New York, will participate in the Marketing Mastery: Malin+Goetz’s Journey from Boutique Beauty Brand to Global Genderless Beauty Icon, discussing the experience of developing his brand from a boutique skincare store to a globally renowned name. Patrick Garvey, Founding Partner of WE ARE Pi, a renowned advertising agency In the Netherlands, Yoji Minakuchi, Fellow & Chief Design Officer of Suntory Holdings from Japan, Johanna Monange, Founder and CEO of Maison 21G, a perfume brand from France, and Julie Nestor, Executive Vice President, Head of Marketing and Communications of Asia Pacific for Mastercard, will address Next Level Sensory Marketing: Engaging the Senses for Lasting Brand Impressions. Wenzhuo Wu, China Managing Editor of Jing Daily, will reveal the huge marketing opportunities in Mainland China’s silver market.

Workshops and networking for achieving practical outcomes

The conference will also feature some 40 local and Asia Pacific exhibitors such as EternityX, EventX, FirstPage and Omnichat, highlighting the latest digital marketing and e-commerce solutions. A series of digital marketing and e-commerce workshops will offer a chance to acquire practical marketing technology and e-commerce promotion skills. Participants can also join networking events or meet Hong Kong marketing service companies through the one-to-one business matching service to explore collaboration opportunities.
Please find the latest programme and speaker list at https://marketingpulse.hktdc.com/conference/mp/en. For interviews with speakers, please email katy.ky.wong@hktdc.org and phyllis.km.tsang@hktdc.org and we will be in touch to follow up.

Photo download︰https://bit.ly/49iSqIq

Websites:

MarketingPulse

Conference website: https://marketingpulse.hktdc.com/conference/mp/en
Conference programme: https://marketingpulse.hktdc.com/conference/mp/en/programme
Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker

eTailingPulse: https://etailingpulse.hktdc.com/en/
EntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/en/about-entertainmentpulse

Media enquiries

Please contact the HKTDC’s Communications & Public Affairs Department:

Katy Wong                Tel: (852) 2584 4524                       Email: katy.ky.wong@hktdc.org
Phyllis Tsang             Tel: (852) 2584 4288                       Email: phyllis.km.tsang@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC 
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/marketingpulse-and-etailingpulse-set-to-return-on-13-march-302078299.html

SOURCE Hong Kong Trade Development Council

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HiBy Launches RS2 II Portable Hi-Fi Player with Flagship DARWIN III Architecture

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LEWES, Del., Oct. 19, 2026 /CNW/ — HiBy has officially launched the RS2 II, a compact portable Hi-Fi player featuring the company’s third-generation DARWIN III audio architecture, the same architecture used in the flagship RS8 II. Designed for audiophiles seeking flagship-level sound in a smaller and more portable form, the RS2 II combines HiBy’s proprietary R2R technology, a fully balanced analog stage, HiByOS, and flexible connectivity.

At the heart of the RS2 II is the DARWIN III architecture, powered by a newly developed FPGA digital engine featuring more than 35K logic units and 40 high-speed, high-performance DSP units. This processing platform provides the computing power required for HiBy’s adjustable pure FIR filters, multiple DARWIN filters, harmonic control, NOS/OS switching, and native DSD processing.

Digital-to-analog conversion is handled by a high-precision R2R resistor network. High-speed electronic switches drive the resistor network to convert digital signals into corresponding analog voltage levels, helping reduce high-frequency noise introduced by digital modulation while delivering a natural, transparent, and musical presentation.

The analog stage uses a four-stage OPA1612 signal chain. One OPA1612 performs low-pass filtering after the DAC stage, another provides current amplification after volume control, while two additional OPA1612 devices form a fully balanced voltage amplification stage. At the headphone output, four flagship-grade OPA1622 amplifiers provide independent four-channel current amplification for improved dynamics, control, and compatibility with multi-driver earphones.

The RS2 II is also more compact than its predecessor. The standard aluminum alloy edition weighs just 156g and features a dark green finish with a houndstooth-pattern rear panel. Compared with the original RS2, the display area has increased by 45% and resolution by 122%. The new 3.55-inch 480 × 800 display, together with narrower bezels, provides a significantly improved visual experience. An upgraded X1600E dual-core platform further enhances system responsiveness.

Running HiBy’s dedicated HiByOS, the RS2 II supports coaxial output, Line Out, and USB DAC functionality. Dual microSD card slots support up to 4TB of total expandable storage.

The HiBy RS2 II Aluminum Alloy Edition is priced at US$439 and is available as a standard production model. The Limited Brass Edition is priced at US$549 and is expected to become available in October, with worldwide production restricted to just 500 units.

Contact
William Yueng
bd@hiby.com

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SOURCE HiBy

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Beyond a Single Payment Rail: Building Resilience into Cross-Border B2B Trade

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At the 140th Canton Fair, PhotonPay examines how fiat and stablecoin infrastructure can give advanced manufacturers more flexibility in managing cross-border payments and working capital.

HONG KONG, Oct. 19, 2026 /PRNewswire/ — A piece of industrial machinery may take months to engineer, manufacture and deliver. The payments behind it follow a different timeline. Suppliers need to be paid, freight costs must be covered, and overseas buyers may settle invoices in stages. When production, delivery and payment span multiple markets, keeping these commitments aligned becomes a challenge of its own.

At the 140th Canton Fair, where manufacturers are showcasing industrial machinery, electronic components, automotive parts and other advanced manufacturing products, this less visible side of global trade deserves closer attention. PhotonPay is participating in the fair at Area D, Booths DT1714–DT1718, examining how more flexible financial infrastructure can help businesses manage cross-border payments alongside the demands of international trade.

The Payment Gap Behind Global Supply Chains

Supply chain resilience is often discussed in terms of sourcing, manufacturing capacity and logistics. The flow of money deserves the same attention.

A manufacturer may have sufficient orders and production capacity but still face pressure when incoming payments and outgoing obligations fall out of sync. A payment initiated by a buyer does not necessarily mean the funds are immediately available to the seller. The transfer may involve multiple financial institutions, currency conversion, local processing and compliance checks before the recipient can use the money.

Costs can also be difficult to assess across different payment corridors. Depending on the banks and arrangements involved, intermediary fees, foreign exchange charges and other transaction costs may affect the final amount received. Limited visibility into a payment’s status can make it harder for finance teams to plan supplier payments and reconcile invoices.

The answer is not to abandon established banking infrastructure. Bank transfers still remain important to international trade. Nor is every payment delayed or expensive simply because it crosses a border. The more useful question is whether businesses have the right payment options for different markets, currencies and settlement requirements, rather than relying on one approach for every transaction.

Why Fiat and Stablecoin Rails Need to Work Together

Discussions about cross-border payments increasingly include stablecoins, but the choice facing corporate finance teams is not simply traditional banking versus blockchain.

Banking infrastructure remains essential. It connects businesses to local accounts, domestic payment systems and established financial relationships. Stablecoin networks offer a different set of capabilities: transfers can take place outside conventional banking hours, subject to the network and service arrangements involved.

Each serves different needs. A stablecoin transfer alone may not put spendable local currency in a supplier’s hands. The recipient’s ability to accept the asset, conversion and liquidity arrangements, access to local payout channels and applicable regulatory requirements all matter. A business also needs to know how a transaction will be screened, recorded and reconciled with its underlying commercial documents.

This is where a dual-rail model becomes relevant. By connecting traditional fiat infrastructure with stablecoin payment channels, a business can access different ways to move funds within a unified financial environment, where supported and permitted.

The choice of payment route should reflect the corridor, currency, counterparty, timing requirements and compliance obligations. For advanced manufacturers, this flexibility can help finance teams coordinate incoming payments with supplier invoices, logistics costs and other business obligations. Foreign exchange exposure, liquidity constraints and compliance reviews still require careful management, while access to different payment rails gives businesses more options to work with.

From Payment Choice to Operational Control

More payment options are useful only when they fit into the way a business operates.

For an exporter, receiving funds is one step in a longer process. The money may need to be converted into another currency, held until a supplier payment is due, or distributed to different counterparties across markets. Managing these steps through disconnected accounts and systems can add work for finance teams and make it harder to maintain a consistent view of cash positions.

PhotonPay, a stablecoin-powered payment operating system, brings together global accounts, local collection capabilities, multi-currency fund management, currency conversion and global payouts across fiat and stablecoin infrastructure.

Through PhotonPay’s global accounts, businesses can collect payments from overseas customers through local accounts and international transfers. Its multi-asset wallet connects fiat currencies with stablecoins, while its 24/7 currency conversion capabilities give businesses greater flexibility in managing different currency needs. Global payout capabilities help businesses move funds onward to suppliers and other counterparties across markets.

Together, these capabilities connect the key stages of cross-border fund management, from receiving customer payments and converting currencies to making subsequent business payments. Finance teams can manage incoming funds and outgoing obligations within a more integrated financial environment, with greater visibility across their global operations.

For B2B trade, operational visibility is as important as the ability to initiate a transfer. Finance teams need to understand the amount received, the costs associated with a transaction, its processing status and how the resulting movement of funds relates to an invoice or supplier payment.

By bringing payment infrastructure and fund management into a more connected workflow, PhotonPay helps businesses manage the movement of money alongside the commercial activity it supports.

Making Money Move at the Pace of Business

Global trade depends on two flows moving in sync: goods moving through supply chains and money moving between counterparties. For manufacturers operating across markets, the ability to collect, convert and deploy funds efficiently can shape how they manage supplier commitments, working capital and the next stage of production.

At the 140th Canton Fair, PhotonPay is showcasing how integrated fiat and stablecoin capabilities can help businesses keep capital moving alongside their operations. Visit PhotonPay at Area D, Booths DT1714–DT1718, during the Canton Fair.

About PhotonPay

PhotonPay is a stablecoin-powered payment operating system built for global infrastructure. Designed for modern enterprises, PhotonPay enables businesses to send, receive, convert, and settle funds across both fiat and stablecoin rails through a single, compliance-first integration, spanning 200+ countries and territories.

For more information, visit [www.photonpay.com].

Disclaimer

This material is for general informational purposes only and does not constitute legal, regulatory, tax, accounting, or investment advice, nor an offer or solicitation for any product or service. The availability, features, and regulatory treatment of PhotonPay’s products and services may vary depending on the user’s location, business model, and the laws and regulations that apply. Any descriptions of functionality, performance, efficiency, cost savings, or compliance support (including, without limitation, references to “real‑time”, “24/7”, “high‑efficiency”, or “compliant” solutions) are aspirational or forward‑looking in nature. Actual outcomes may differ due to market conditions, technological constraints, and regulatory developments, and PhotonPay makes no express or implied representation, warranty, or guarantee as to the achievement of any particular result.

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SOURCE PhotonPay

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Following the Money: Stablecoin Transfers Under $100 Account for 77% of Activity, While Large Transactions Move Two-Thirds of Value, Mercuryo and BNB Chain Report Finds

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LONDON, Oct. 19, 2026 /PRNewswire/ — Global payments infrastructure platform Mercuryo and BNB Chain, the community-driven blockchain ecosystem, have published a joint report highlighting the versatility of stablecoins, which facilitate activity ranging from low-value remittances to transactions made by ‘crypto whales’ moving digital assets across capital markets.  

The research found that 77.4% of stablecoin transfers on BNB Chain in Q3 2026 were valued at under $100, while transfers of $10,000 or more accounted for 66.2% of total transfer value.  

Combining Mercuryo’s fiat-to-crypto and crypto-to-fiat transaction data with BNB Chain’s on-chain data for Q3 2026, Stablecoins on BNB Chain: Fiat to Crypto and Back offers a complementary view of how stablecoins move. The findings show the versatility and usability of stablecoins and how they can serve very different purposes on the same permissionless blockchain infrastructure. 

Everyday Transfers & Large-Scale Capital Movements 

The findings point to a market serving multiple purposes simultaneously. While stablecoins remain an important component of digital asset markets, the data also highlights patterns consistent with their growing role in everyday stablecoin payments such as cross-border remittances. Most on-chain transfers are low-value, and stablecoins are frequently being converted between local currencies and digital dollars. 

The median network fee for a stablecoin transfer on BNB Chain was just *$0.0068:Low costs matter both to people sending remittances and to institutions settling high-value payments.Together, these figures demonstrate how the same blockchain infrastructure can accommodate frequent, low-value transfers alongside large-scale movements of capital.

“The research by Mercuryo and BNB Chain sheds light on one of the defining features of stablecoins, that being their versatility,” said Arthur Firstov, Chief Business Officer at Mercuryo. “The same permissionless blockchain infrastructure that facilitates small-value transfers and cross-border payments is underpinning large-scale trading and liquidity across capital markets. Stablecoins were designed as a place to hold value between trades for those taking positions on Bitcoin. We now see the tokens being used for a host of different purposes as the efficiencies and lower costs of blockchain technology bring benefits to the masses.” 

Local Currencies & Familiar Payment Methods  

The report found that in Q3 2026, 70% of the value used to purchase dollar-denominated stablecoins on BNB Chain through Mercuryo was paid in non-US dollar currencies. The US accounted for just 9.8% of purchase value, with Asia the largest regional market at 39.3%, followed by Europe at 33.4%. 

Payment preferences also resemble mainstream online shopping behaviour. Everyday shopping patterns are mirrored on-chain, with Apple Pay and Google Pay accounting for 69.5% of stablecoin purchases and 57.7% of purchase value through Mercuryo. Their combined share of purchases increased from 42.3% in Q3 2025, while 87.2% of purchases with a recorded device were made on a phone.

Worldpay’s Global Payments Report 2026 found that digital wallets collectively accounted for 56% of global e-commerce value in 2025. The comparison suggests that stablecoin purchases are increasingly compatible with the familiar checkout experiences consumers already use online, rather than requiring every user to adopt specialist crypto payment methods. 

Self-Custody Leads

Self-custody leads at every stage of a stablecoin’s usage examined in the report. Through Mercuryo, 59.5% of stablecoin purchase value went to self-custody wallet channels. Across BNB Chain, individual addresses held 63.3% of stablecoin value, while 59.8% of off-ramp value processed through Mercuryo originated from self-custody wallet channels. 

Although the datasets use different measures of wallet activity, the findings point to the continued importance of self-custody wallets in accessing and managing stablecoins. These wallets allow users to hold and transfer assets directly, while providing access to applications and services across the on-chain ecosystem. 

Stablecoins in Active Circulation 

The report also found that 64.3% of stablecoin value on BNB Chain had moved within the previous 30 days, suggesting that much of the value was actively circulating. The findings highlight stablecoins’ dual role, facilitating the movement of value while continuing to support trading, decentralised finance (DeFi) and broader on-chain activity. 

Taken together, the findings of this report show stablecoins as more than digital tokens held on a blockchain. They form part of a broader financial lifecycle connecting fiat currencies, self-custody wallets, on-chain applications, and traditional payment infrastructure, serving a wider range of financial needs than trading alone. 

* Stablecoin transfers on BNB Chain are $0.0068. Additional fees for the purchase, sale or conversion into stablecoins may apply. 

Stablecoins carry risks, including potential loss of value, issuer and redemption risks, and risks associated with the underlying blockchain. They are not equivalent to bank deposits or cash, and are not be covered by deposit protection schemes. 

About Mercuryo 

Mercuryo is a leading payment infrastructure platform in the digital token space. Standing out in the decentralized ecosystem by enhancing payment use case growth and on-chain integration, Mercuryo’s intuitive and robust solutions are powering the next generation of Web3 payment services. Mercuryo’s innovative payment products such as Spend, bridge the gap between TradFi, Web2 and Web3. Mercuryo is the proud partner of leading pillars in the digital token economy such as Trust Wallet and MetaMask, along with Revolut, Mastercard and Visa. Driven by an evolving product suite, Mercuryo is expanding further and continuing to innovate with a diversified stack of payment services. 

Media Contact    
Joe Morgan, PR Manager, Mercuryo    
j.morgan@mercuryo.io  

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