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Automotive AI Foundation Model Technology and Application Trends Report 2024: AI Foundation Models Evolve Rapidly, Bringing New Opportunities

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DUBLIN, March 6, 2024 /PRNewswire/ — The “Automotive AI Foundation Model Technology and Application Trends Report, 2023-2024” report has been added to ResearchAndMarkets.com’s offering.

Since 2023 ever more vehicle models have begun to be connected with foundation models, and an increasing number of Tier1s have launched automotive foundation model solutions. Especially Tesla’s big progress of FSD V12 and the launch of SORA have accelerated implementation of AI foundation models in cockpits and intelligent driving.

In February 2023, Tesla FSD v12.2.1, which adopts an end-to-end autonomous driving model, began to be pushed in the United States, not just to employees and testers. According to the feedback from the first customers, FSD V12 is quite powerful, allowing ordinary people who previously did not believe in and use autonomous driving to dare to use FSD. For example, Tesla FSD V12 can bypass puddles on roads. A Tesla engineer commented: this kind of driving approach is difficult to implement with explicit code, but Tesla’s end-to-end approach makes it almost effortlessly.

The development of AI foundation models for autonomous driving can be divided into four phases. 

Phase 1 uses a foundation model (Transformer) at the perception level.Phase 2 is modularization, with foundation models used in perception, planning & control and decision.Phase 3 is end-to-end foundation models (one ‘end’ is raw data from sensors, and the other ‘end’ directly outputs driving actions).Phase 4 is about heading from vertical AI to artificial general intelligence (AGI’s world model).

Most companies are now in Phase 2, while Tesla FSD V12 is already in Phase 3. Other OEMs and Tier1s have followed up with the end-to-end foundation model FSD V12. On January 30, 2024, Xpeng Motor announced that its end-to-end model will be fully available to vehicles in the next step. It is known that NIO and Li Auto will also launch “end-to-end based” autonomous driving models in 2024.

FSD V12’s driving decisions are generated by an AI algorithm. It uses end-to-end neural networks trained with massive video data to replace more than 300,000 lines of C++ code. FSD V12 provides a new path that needs to be verified. If it is feasible, it will have a disruptive impact on the industry.

On February 16, OpenAI introduced text-to-video model SORA, signaling the wide adoption of AI video applications. SORA not only supports generation of up to 60-second videos from texts or images, but it well outperforms previous technologies in capabilities of video generation, complex scenario and character generation, and physical world simulation.

Through vision both SORA and FSD V12 enable AI to understand and even simulate the real physical world. Elon Mask believes that FSD 12 and Sora are just two of the fruits of AI’s ability to recognize and understand the world through vision, and FSD is ultimately used for driving behaviors, and Sora is used to generate videos.

The high popularity of SORA is further evidence of the rationality of FSD V12. Musk said ‘Tesla generative video from last year’.

AI foundation models evolve rapidly, bringing new opportunities.

In recent three years foundation models for autonomous driving have undergone several evolutions, and the autonomous driving systems of leading automakers must be rewritten almost every year, which also provides entry opportunities for late entrants.

At CVPR 2023, UniAD, an end-to-end autonomous driving algorithm jointly released by SenseTime, OpenDriveLab and Horizon Robotics, won the 2023 Best Paper.

In early 2024, Waytous’ technical team and the Institute of Automation Chinese Academy of Sciences jointly proposed GenAD, the industry’s first generative end-to-end autonomous driving model which combines generative AI and end-to-end autonomous driving technology. This technology is a disruption to UniAD progressive process end-to-end solution, and explores a new end-to-end autonomous driving mode. The key is to using generative AI to predict temporal evolution of the vehicle and surroundings in past scenarios.

In February 2024, Horizon Robotics and Huazhong University of Science and Technology proposed VADv2, an end-to-end driving model based on probabilistic planning. VADv2 takes multi-view image sequences as input in a streaming manner, transforms sensor data into environmental token embeddings, outputs the probabilistic distribution of action, and samples one action to control the vehicle. Using only camera sensors, VADv2 achieves state-of-the-art closed-loop performance in CARLA Town05 benchmark test, much better than all existing approaches. It runs stably in a fully end-to-end manner, even without rule-based wrapper.

On the Town05 Long benchmark, VADv2 achieved a Drive Score of 85.1, a Route Completion of 98.4, and an Infraction Score of 0.87, as shown in Tab. 1. Compared to the previous state-of-the-art method, VADv2 achieves a higher Route Completion while significantly improving Drive Score by 9.0. It is worth noting that VADv2 only utilizes cameras as perception input, while DriveMLM utilizes both cameras and LiDAR. Furthermore, compared to the previous best method which only relies on cameras, VADv2 demonstrates even greater advantages, with a remarkable increase in Drive Score of up to 16.8.

Also in February 2024, the Institute for Interdisciplinary Information Sciences at Tsinghua University and Li Auto introduced DriveVLM (its whole process shown in the figure below). A range of images are processed by a large visual language model (VLM) to perform specific chain of thought (CoT) reasoning to produce driving planning results. This large VLM includes a visual encoder and a large language model (LLM).

Due to limitations of VLMs in spatial reasoning and high computing requirements, DriveVLM team proposed DriveVLM-Dual, a hybrid system that combines advantages of DriveVLM and conventional autonomous driving pipelines. DriveVLM-Dual optionally combines DriveVLM with conventional 3D perception and planning modules, such as 3D object detector, occupancy network, and motion planner, allowing the system to achieve 3D localization and high-frequency planning. This dual-system design, similar to slow and fast thinking processes of human brain, can effectively adapt to changing complexity of driving scenarios.

Key Topics Covered:

1 Classification of Autonomous Driving (AD) Algorithms and Common Algorithm Models
1.1 AD System Classification and Software 2.0
1.2 Baidu AD Algorithm Development History
1.3 Tesla AD Algorithm Development History
1.4 Neural Network Model
1.5 Traditional AD AI Algorithms (Small Model)
1.6 Transformer and BEV (Foundation Model)
1.7 End-to-end Foundation Model Cases

2 Overview of AI Foundation Model and Intelligent Computing Center
2.1 AI Foundation Model
2.2 Application of AI Foundation Model in Automotive
2.3 Autonomous Driving (AD) Multimodal Basic Foundation Model
2.4 Intelligent Computing Center

3 Tesla Algorithm and Foundation Model Analysis
3.1 Algorithm Fusion of CNN and Transformer
3.2 Transformer Turns 2D into 3D
3.3 Occupancy Network, Semantic Segmentation and Time-space Sequence
3.4 LaneGCN and Search Tree
3.5 Data Closed Loop and Data Engine

4 AI Algorithms and Foundation Model Providers
4.1 Haomo.ai
4.2 QCraft
4.3 Baidu
4.4 Inspur
4.5 SenseTime
4.6 Huawei
4.7 Unisound
4.8 iFLYTEK
4.9 AISpeech
4.10 Megvii Technology
4.11 Volcengine
4.12 Tencent Cloud
4.13 Other Companies
4.13.1 Banma Zhixing
4.13.2 ThunderSoft
4.13.3 Horizon Robotics’ End-side Deployment of Foundation Model

5 Foundation Model of OEMs
5.1 Xpeng Motor
5.2 Li Auto
5.3 Geely
5.4 BYD
5.5 GM
5.6 Changan Automobile
5.7 Other Auto Enterprises
5.7.1 GWM: All-round Layout of AI Foundation Model
5.7.2 Chery: EXEED STERRA ES Equipped with Cognitive Foundation Model
5.7.3 GAC
5.7.4 SAIC-GM-Wuling
5.7.5 Mercedes-Benz
5.7.6 Volkswagen
5.7.7 Stellantis
5.7.8 PSA

6 Application Trends of Sora and AI Foundation Model in Automotive
6.1 Analysis of Sora Text-to-Video Foundation Model
6.2 Explanation of Sora’s Underlying Algorithm Architecture
6.3 Generative World Model and Intelligent Vehicle Industry
6.4 Application Trends of AI Foundation Model in Automotive
6.5 AI Foundation Model Requirements for Chips

Companies Profiled

Haomo.aiQCraftBaiduInspurSenseTimeHuaweiUnisoundiFLYTEKAISpeechMegvii TechnologyVolcengineTencent CloudBanma ZhixingThunderSoftHorizon RoboticsXpeng MotorLi AutoGeelyBYDGMDeepal GPTGWMCheryGACSAIC-GM-WulingMercedes-BenzVolkswagenStellantisPSA

For more information about this report visit https://www.researchandmarkets.com/r/o1dfga

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

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SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

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SOURCE Gupta Media

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China Mobile Hong Kong Establishes Hong Kong’s First U6G Network

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Expanding Next-Generation Network Capabilities and Accelerating the Innovative Convergence of Communication, Computing, and AI Laying a Solid Foundation for 6G Development in Hong Kong

HONG KONG, Oct. 17, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) announced that it has taken the lead in realising a U6GHz network, successfully completing network testing and validation at its Mong Kok flagship store and advancing the exploration of Upper 6GHz band applications in mobile networks. Implementing China Mobile Group’s strategy of “strengthening the network foundation and full-stack innovation”, China Mobile Hong Kong aims to enhance network capabilities through new frequency band applications, drive collaborative innovation between terminals and the wider industry, and lay a robust foundation for Hong Kong’s future 6G development.

Strategic Early Deployment of New Spectrum to Build Momentum for a 6G Future
U6GHz, or the Upper 6GHz band, can provide continuous wide bandwidth and is a crucial spectrum resource supporting 5G-A and future 6G evolution. On 29 November 2024, Hong Kong completed its 6/7GHz spectrum auction, becoming the first region globally to auction this frequency band for public mobile services. China Mobile Hong Kong successfully bid for 100MHz of continuous spectrum and has made appropriate forward-looking deployments, advancing network capability validation and terminal adaptation to accumulate experience for future 6G commercialisation.

Expanding Network Capacity to Enable Smoother Smart Applications
The newly added U6GHz spectrum can be utilised synergistically with existing frequency bands. Through various combinations with current spectrums, it can achieve download speeds of 3Gbps. The increased availability of spectrum helps enhance data transmission capabilities, accommodating more simultaneous user connections, improving the internet experience in highly congested areas, and supporting high-definition video and large-capacity data transmission.

As artificial intelligence becomes increasingly integrated into production and daily life, the demand for data transmission from devices such as smart glasses and AI robots continues to rise. China Mobile Hong Kong will promote the synergistic development of U6GHz and intelligent computing services, enhance connectivity between terminals and intelligent computing platforms, and explore AI image analysis, immersive interactions, and industrial applications. This will allow smart services to better integrate into everyday life and corporate operations.

Aligning with Mainland China and Hong Kong Blueprints to Consolidate the Foundation of Digital-Intelligent Development
China Mobile Hong Kong will actively align with the Nation’s “15th Five-Year Plan” and Hong Kong’s first Five-Year Plan. Focusing on “AI+”, computing infrastructure, and new industrialisation, the company will enhance communication and smart services through network upgrades to assist Hong Kong in building an international innovation and technology centre. Concurrently, China Mobile Hong Kong will collaborate with industry partners to accelerate the research, development, and testing of U6GHz products. By expanding hotspot coverage according to demand, it aims to drive the maturity of the industrial ecosystem and accelerate Hong Kong’s 6G development. Looking ahead, China Mobile Hong Kong will continue to leverage its strengths as a central state-owned enterprise, providing high-quality digital infrastructure to serve Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area, thereby fully contributing to the building of a cyber superpower and a digital China.

About China Mobile Hong Kong Limited
China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. China Mobile Hong Kong was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

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SOURCE China Mobile Hong Kong Company Limited

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