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Mobility-as-a-Service Market size is set to grow by USD 639.92 billion from 2024-2028, Increase in use of smart connected devices boost the market, Technavio

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NEW YORK, May 30, 2024 /PRNewswire/ — The global mobility-as-a-service market size is estimated to grow by USD 639.92 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 35.15%  during the forecast period. 

For more insights on the forecast market size and historic data (2018 – 2022) – Download a Sample Report

Segment Overview 

Service 1.1 Ride hailing1.2 Car sharing1.3 Bus sharing and othersVehicle Type2.1 Cars2.2 Buses2.3 Two-wheelersGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 Ride hailing-  The ride-hailing segment in the mobility-as-a-service market is experiencing significant growth due to its flexibility and affordability. Major players, Uber and Lyft, are increasing brand awareness through extensive advertising efforts. Ride-hailing services offer reduced waiting times, real-time location updates, and advanced pricing algorithms. Millennials are particularly drawn to these user-friendly services. Urbanization and rising disposable income are also driving market growth. These factors will continue to fuel the expansion of the ride-hailing segment during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Mobility-as-a-Service Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 35.15%

Market growth 2024-2028

USD 639.92 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

32.55

Regional analysis

APAC, Europe, North America, Middle East and
Africa, and South America

Performing market contribution

APAC at 46%

Key countries

US, China, Japan, France, and UK

Key companies profiled

Aptiv Plc, Avis Budget Group Inc., Beeline.com
Ltd., Bolt Technology OU, Communauto Group,
EAN Services LLC, Europcar Mobility Group SA,
GoEuro Corp., Greenlines Technology Inc., GT
Gettaxi UK Ltd., Hertz Systems Ltd. Sp. z.o.o,
Lyft Inc., MaaS Global Oy, Mercedes Benz
Group AG, MOBIKO GmbH, Mobius Mobility
LLC, movmi Shared Transportation Services
Inc., Sway Mobility Inc., Tranzer BV, and Uber
Technologies Inc.

Market Driver

The mobility-as-a-service (MaaS) market is experiencing significant growth due to the increasing interest from independent car-hailing companies and automotive manufacturers. Notable players, such as Daimler AG, Uber Technologies Inc., and BMW AG, are investing in developing their own MaaS platforms.

Uber aims to expand its mobile app into a multimodal platform, offering seamless access to car-hailing, bike-sharing, and public transit networks. Automobile manufacturers, including Daimler AG’s Moovel Group, Volkswagen AG, General Motors, and Tesla, are also investing in MaaS platforms to broaden their service offerings. These investments will fuel the growth of the global MaaS market during the forecast period. 

The Mobility-as-a-Service (MaaS) market is experiencing significant growth, with technologies like Transit API and Real-time Electronic Ticketing becoming key drivers. Carbon-neutral modes of transport such as bike-sharing and ride-sharing are trending, with companies providing comprehensive solutions including parking and traffic management.

Consumers are increasingly looking for convenient, cost-effective, and sustainable transport options. The use of vehicle provisioning and traffic prediction technologies is also on the rise, enabling seamless and efficient mobility solutions. The market is expected to continue growing, with a focus on enhancing user experience and promoting sustainable transport. 

Market Challenges

The mobility-as-a-service market faces challenges due to the high power consumption and bandwidth requirements of connected devices, particularly in transportation. Seamless connectivity for multiple devices necessitates high-bandwidth networks. Expensive Internet connections with sufficient bandwidth are necessary for managing devices and sensors in transportation vehicles.Vendors must implement MaaS solutions to reduce bandwidth usage and optimize network traffic. Accessing cloud-based data requires efficient IT systems and high bandwidth for faster retrieval. Cloud-based solutions offer benefits such as faster data access and smooth operations. However, connectivity issues, data isolation, and low bandwidth in cloud-infrastructure can hinder market growth.The Mobility-as-a-Service market is experiencing significant growth, with an increasing number of consumers turning to transportation solutions that are convenient and efficient. However, this market also faces several challenges. One challenge is the integration of various modes of transportation, such as cars, buses, trains, and bikes, into a seamless and interoperable system. Another challenge is the development of cost-effective and sustainable solutions that can cater to the diverse needs of consumers.Additionally, ensuring the security and privacy of user data is a major concern. Furthermore, traffic management and congestion are ongoing issues that need to be addressed to ensure the smooth operation of Mobility-as-a-Service systems. Lastly, regulatory frameworks and policies need to be put in place to ensure the safe and reliable operation of these services.

Research report provides comprehensive data on impact of trend, driver and challenges – Request a sample report!

Research Analysis

In the rapidly evolving mobility landscape, Technology plays a pivotal role in transforming traditional Transportation modes. The emergence of Ride sharing and Car sharing services, along with Bike commuting and Public transport, is revolutionizing consumer behavior. Smart Cities are embracing these innovations, integrating them with Infrastructure and 5G/4G LTE networks for seamless Journey planning and Utilization.

Electric Vehicles and Commercial vehicles are key components of this transition, reducing Carbon dioxide emissions. However, Trust remains a critical factor, with safety and Government support essential for widespread adoption. Consumers increasingly demand awareness and knowledge of various Transportation modes, including Wi-Fi connectivity during their Journey. Accidents and infrastructure challenges necessitate ongoing improvements.

Market Research Overview

The Mobility-as-a-Service (MaaS) market refers to the delivery of various forms of transportation services through a single interface, allowing users to plan, book, and pay for multiple modes of transport as part of a single journey. This concept integrates various modes of transport, including public transportation, ride-hailing services, bike-sharing, and car-sharing, among others. MaaS aims to provide a seamless and efficient transportation experience, reducing the need for personal vehicle ownership and promoting sustainable mobility solutions.

The market is driven by factors such as increasing urbanization, growing demand for flexible and convenient transportation options, and the integration of advanced technologies like artificial intelligence and the Internet of Things. MaaS is expected to significantly impact the future of transportation, offering a more integrated, efficient, and sustainable solution for urban mobility.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ServiceRide HailingCar SharingBus Sharing And OthersVehicle TypeCarsBusesTwo-wheelersGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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