Connect with us

Technology

New Campaign Encourages Hispanic Parents to Store Their Firearms Safely

Published

on

Brady, Casanova//McCann and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage, aimed at reaching Hispanic gun owners, which are among the fastest-growing demographic groups purchasing firearms

NEW YORK, June 26, 2024 /PRNewswire/ — This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds to the fact that the number of Hispanic adults who own firearms has doubled since 2017.

By expanding the audience focus and adding educational materials in Spanish, this work can reach one of the fastest-growing populations of gun owners in the US, especially as Hispanic individuals account for 19 percent of the 7.5M new gun owners between 2019-2021. The latest available data shows that over a quarter of Hispanic people own a firearm, or approximately 14M Hispanic adults. And with such a dramatic rise in ownership comes an increased need for public education on safe firearm storage. As part of the new campaign, a new Spanish-language website, DaElSiguientePaso.org, launched featuring in-language videos and resources.

Developed pro bono by Casanova//McCann, an integrated marketing agency specialized in reaching Hispanic audiences, this new campaign focuses on reaching both Spanish and English-speaking Hispanic parents who own firearms. The work builds on and further extends End Family Fire’s existing efforts to encourage gun owners to take the next step to store all of their firearms more securely. 

WATCH THE PSAS IN SPANISH and ENGLISH

Currently, in the U.S, approximately 4.6 million children live in a home with access to unlocked and loaded guns. According to a study from the Journal of the American Medical Association, despite 70 percent of parents believing their child could not access firearms within the home, over 30 percent of children from those households claimed to have the ability to access a firearm in less than five minutes.

Family fire refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it; this includes children as well as those who display behavior that indicates they could harm themselves or others when accessing a firearm. Access to unsecured guns in the home can lead to a broad range of gun violence — including unintentional shootings, intentional shootings, and firearm suicide — which can be prevented through safe gun storage.

“We are so proud to bring this campaign to life with Brady and the Ad Council to help our community. While the data shows the need, we were floored by the lack of information available for Hispanic gun owners,” said Ingrid Smart, president/CEO, Casanova//McCann. “As parents ourselves, it was very meaningful to have this opportunity and we are grateful to the End Family Fire team for trusting and supporting us. We hope this work reaches gun owners and will create lasting change.”

“When people make the decision to buy a firearm for the home, they’re often doing it with protection in mind, but protection does not immediately equal safety,” said Kris Brown, president of Brady: United Against Gun Violence. “Safe storage is essential to preventing a means of securing your home from causing an irreversible tragedy. With the number of Hispanic gun owners doubling in recent years, a national Spanish campaign is vital in eliminating barriers faced by Spanish speakers in accessing safe firearm storage education. We are grateful for this critical partnership with Casanova and the Ad Council that will ensure nearly 14 million Hispanic gun owners have the resources they need to take the next step and end family fire.”

“As a parent, you want your home to be the safest place for your children,” said Michelle Hillman, chief campaign development officer, the Ad Council. “We are thankful for our amazing partners at Brady and Casanova//McCann for their collaboration and commitment for reaching Hispanic audiences on such a critical issue. It is our hope that through this lifesaving work, gun owners across America will be inspired to take the next step in protecting their homes and communities by storing their guns securely.”

The new PSAs feature two Hispanic fathers who are real gun owners, not actors, sharing how they currently store their personal firearms. The parents are presented with heartfelt letters written by parents whose children were killed in gun-related tragedies, emphasizing the importance of safe gun storage and prompting the two fathers to reconsider their storage habits in real time. The spot ends by encouraging viewers to visit EndFamilyFire.org and DaElSiguientePaso.org for information about safe gun storage and resources to help prevent shooting injuries and deaths.

Since 2018, End Family Fire has been working to shift the way gun owners think about and store their firearms. Gun violence is an issue that impacts everyone and by including gun owners throughout research, development, and production, the program intentionally brings these voices in as a part of the solution to reduce preventable firearm deaths.  

To date, End Family Fire has garnered over $120 million in donated media and over 5.2 billion impressions and has had proven success at changing attitudes and behaviors around gun usage and safe storage: According to an Ad Council study, 42 percent of respondents with a child in the home who are aware of the End Family Fire campaign have reported seeking information on safe gun storage in the past 12 months, compared to 10 percent of those not aware. (Source: Ad Council online survey of 1,815 U.S. adults who reside in gun-owning households, fielded by Ipsos January 1, 2024March 31, 2024).

This new creative will run across broadcast TV, social, digital, online video, radio and print media nationwide donated by both Spanish and English media. TelevisaUnivision is providing additional support to ensure the new PSAs further reach intended audiences by donating TV, social and digital inventory. Additional forthcoming audio assets will be produced by SiriusXM Media’s Studio Resonate and supported by donated inventory. To learn more about End Family Fire and how to promote responsible gun ownership, visit EndFamilyFire.org or DaElSiguientePaso.org.

About End Family Fire
End Family Fire, a joint effort from Brady and the Ad Council, encourages safe gun storage by putting a name to the preventable tragedies that occur when guns in the home are misused. “Family fire,” a term developed for the campaign, refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it. This includes children as well as those who display behavior that indicates they could harm themselves or others. The national public education program brings awareness to the issue of family fire, gives gun owners a role in preventing firearm death and injuries, and encourages a national dialogue around safe storage practices—all of which can help prevent tragedies of family fire.

End Family Fire (then known as the ASKing Saves Kids, or ASK, campaign) was rated the only effective national safe storage education effort by the U.S. Government Accountability Office (GAO) in an analysis that included programs from notable gun organizations across the country.

About Brady
In America, there are more guns than there are people. And that’s matched with a gun homicide rate that is 26 times greater than that of other high-income countries. Brady – the nation’s oldest gun violence prevention organization – works to enact reasonable solutions to free America from gun violence. We tackle three critical areas: change the laws, change the industry, and change the culture. This three-point strategy is unique in the movement and follows the roadmap behind other successful public health campaigns, like those around youth smoking, seatbelt use, and drunk driving. By changing hearts and minds and fostering a culture of responsible gun use and ownership, we can free America from gun violence. Join the movement at bradyunited.org.

About Casanova//McCann 
Casanova//McCann is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA and handles Hispanic advertising and integrated communications services for Clients like Nestlé, Chevrolet, Pernod Ricard, US Postal Service, U.S. Bank, among others. Casanova became a minority and female owned certified Agency in 2020 and continues to be an affiliate of McCann.

About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day. To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-campaign-encourages-hispanic-parents-to-store-their-firearms-safely-302180825.html

SOURCE The Ad Council

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

KBR Launches Inaugural Innovation Studio Powered by Applied Computing in Bengaluru

Published

on

By

BENGALURU, India, June 16, 2026 /PRNewswire/ — KBR (NYSE: KBR) launched its inaugural Innovation Studio, powered by Applied Computing, in Bengaluru, India, establishing a base from which the two will deliver industrial AI from India.

Co-located with Applied Computing’s Bengaluru office, the studio serves as KBR’s operational hub for remote monitoring and advisory services delivered through INSITE 3.0, powered by Applied Computing’s Orbital Platform. The collaboration is built on combining Applied Computing’s foundation AI for energy with KBR’s process technology. The hub will deliver remote monitoring and advisory services to KBR’s existing global industrial customers, while also serving as the foundation for deploying the new INSITE 3.0 AI capability to the first wave of customers later this year.

In March, KBR launched INSITE 3.0, its digital delivery platform powered by Orbital, marking the first product to integrate the foundation model with KBR’s process technology expertise.

At the studio’s opening event last week, KBR leadership hosted members of the media as well as subject matter experts, experienced field engineers, operations and maintenance specialists. The launch event offered a first look at the facility and a live demonstration of INSITE 3.0 in action.

Hari Ravindran, SVP and Global Head of Technology Solutions, KBR, said: “The Innovation Studio reflects KBR’s commitment to building deep technology partnerships in India and investing in the future of industrial operations here. Co-locating the KBR Innovation Studio, staffed by our operational experts, alongside Applied Computing’s engineering team base, brings the best of both together: decades of process technology knowledge and a foundation model built specifically for energy. This is a long-term commitment to our customers in the region and to the engineers and specialists who will deliver for them.”

Dan Jeavons, President of Applied Computing, said: “India is where the future of industrial AI is being decided. The scale of operations, the pace of growth and the willingness to adopt advanced technologies are unmatched anywhere in the world. This studio launch is our chance to show, in a live control room, what foundation AI built for energy can actually do. Orbital is already delivering results at some of the largest refineries on the planet, and bringing the industry together in Bengaluru is the clearest signal yet of where we believe this technology is heading.”

Read more about how KBR and Applied Computing are working together to advance AI in the energy sector on kbr.com.
Learn more about Orbital at appliedcomputing.com.

View original content:https://www.prnewswire.co.uk/news-releases/kbr-launches-inaugural-innovation-studio-powered-by-applied-computing-in-bengaluru-302801331.html

Continue Reading

Technology

Dun & Bradstreet Becomes the Trusted Partner for Global Agentic Workflows Through Integrations with Anthropic, OpenAI and Microsoft

Published

on

By

HONG KONG, June 16, 2026 /PRNewswire/ — Dun & Bradstreet recently announced a series of collaborations with OpenAI, Microsoft and Anthropic, bringing the D&B Commercial Graph™ into their respective platform ecosystems. Users can now access Dun & Bradstreet data across leading AI platforms including ChatGPT, Codex, Microsoft 365 Copilot and Claude.

The collaborations represent an important step in embedding trusted business data into agentic workflows. As enterprises increasingly adopt AI to support research, analysis, onboarding, compliance, finance and risk decisioning, access to verified, structured and continuously updated business information is becoming essential to improving confidence, consistency and governance in AI-powered outcomes.

D&B Commercial Graph Powers the Core Data Foundation for the AI Era

As artificial intelligence continues to advance into the agentic era, enterprises increasingly require high quality data that is structured, contextualized and machine readable. AI agents supporting complex workflows, including due diligence, compliance screening, financial analysis and business decision making, rely on trusted data to generate accurate, reliable and actionable insights.

Anchored by the D-U-N-S® Number business identifier, the D&B Commercial Graph™ provides a foundational context layer for understanding business identity, relationships and risk across the global economy. Only with verified business information can agents deliver true business value and ROI in finance and risk management scenarios.

The D&B Commercial Graph™ integrates public and proprietary commercial signals, as well as directly contributed business information, to create a continuously validated view of business identity, ownership, supplier relationships, financials, and risk indicators. The result is an authoritative view of how businesses connect and operate globally. With more than 100 billion verifications, tests, and checks each month, D&B’s Commercial Graph™ delivers coverage, accuracy, consistency, and governance across enterprise systems and AI applications.

Building on this foundation, Dun & Bradstreet is working with leading AI platforms to embed a trusted data layer directly into enterprise workflows.

Collaboration with OpenAI: Bringing Verified Business Context into Finance Workflows

Dun & Bradstreet has collaborated with OpenAI to enable users to access the D&B Commercial Graph™ in ChatGPT and Codex via Model Context Protocol, or MCP, servers. The integration allows financial professionals to bring verified business identity, ownership, relationship, credit and risk data directly into their workflows to accelerate due diligence, financial reporting, validation, guidance and credit origination.

Through D&B-hosted MCP servers, customers can securely connect Dun & Bradstreet data to ChatGPT and Codex, using natural language prompts and custom agents to streamline data-intensive workflows. Users can also access D&B Finance Analytics tools via MCP servers to support automated business credit decisions, powered by real-time insight into hundreds of millions of businesses and a rules-based engine. This enables finance teams to identify and manage risk across portfolios within a headless AI architecture.

“AI is quickly becoming a core part of how organizations make decisions across finance, risk, and growth, and its impact depends on the quality of the data behind it,” said Scott Spencer, General Manager, Finance & Credit at Dun & Bradstreet. “By bringing the D&B Commercial Graph into ChatGPT and Codex, we’re meeting customers where they are working. This helps teams of all sizes, including small and mid-sized businesses, to embrace the power of AI with confidence in their workflows.”

Collaboration with Microsoft: Bringing Verified Business Data into Microsoft 365 Copilot

Through its collaboration with Microsoft, Dun & Bradstreet has made its Graph Connector available in Microsoft 365 Copilot, giving developers and enterprises no-cost access to a curated sample of data from the D&B Commercial Graph™. This allows users to explore how verified business data can support use cases such as research, business identification and workflow enhancement within Copilot.”

The D&B Graph Connector provides access to foundational information on tens of thousands of global public and private companies, including company summaries, locations, contact information, and key data such as employee and revenue ranges.

“Knowing who you’re doing business with is an essential part of knowledge workflows,” said Chantrelle Nielsen, Principal Product Management for Microsoft 365 Copilot at Microsoft. “Integrating this sample of Dun & Bradstreet data into Microsoft 365 Copilot provides that crucial first step of business identification and opens the door for users to explore new ways to use D&B’s continuously updated business data in Copilot.”

Collaboration with Anthropic: Accelerating Onboarding, Risk and Compliance Workflows in Claude

In collaboration with Anthropic, Dun & Bradstreet is bringing verified business, risk and compliance data capabilities into Claude to help enterprises accelerate onboarding and compliance workflows.

By integrating the D&B Commercial Graph™ into Claude, users can access verified business information, corporate linkage data and risk intelligence within a unified workflow framework, enabling more efficient entity verification, relationship analysis and process execution.

This approach represents the future of knowledge work for enterprises: AI systems that do not simply summarize information, but operate with verified enterprise context, risk logic, and governance.

Dun & Bradstreet China: Empowering Local Agentic Workflows with Trusted Business Data

From OpenAI to Microsoft to Anthropic, a clear trend is emerging: trusted business data is rapidly integrating into agentic workflows, becoming a critical foundation for large language models to connect with real-world business scenarios, support task execution and enable decision-making. Dun & Bradstreet China continues to drive the deep integration of trusted business data with both local and global AI platforms.

Currently, Dun & Bradstreet’s global data along with China Data by Topics via MCP servers support integration with leading international platforms and developer tools such as Microsoft Copilot, Cursor, Claude Code and OpenClaw, while also being compatible with local AI ecosystems including Trae, WorkBuddy, QoderWork, Coze and CherryStudio.

Leveraging the D&B Commercial Graph™, the D-U-N-S® Number and business data covering nearly 900 million companies worldwide, Dun & Bradstreet China embeds global business data capabilities into enterprise large language models, AI agents and business workflows. This helps customers access global company information more efficiently, identify corporate linkage networks and gain insights into potential risks.

In the AI era, Dun & Bradstreet is becoming a trusted partner within agentic workflows, helping customers make smarter, faster and more confident decisions across key scenarios including customer acquisition, risk management, supply chain management, trade compliance and global expansion.

About Dun & Bradstreet

Dun & Bradstreet provides the verified commercial identity foundation for enterprises to deploy AI at scale. The company originated the D‑U‑N‑S® Number in 1963, now the global standard for identifying commercial entities. Anchored by this identifier, the D&B Commercial Graph structures and connects business identity consistently across systems, enabling AI to operate on accurate, validated data. Since 1841, businesses of every size have relied on Dun & Bradstreet to navigate change and accelerate growth. For more information, visit: www.dnb.com.hk

View original content:https://www.prnewswire.com/apac/news-releases/dun–bradstreet-becomes-the-trusted-partner-for-global-agentic-workflows-through-integrations-with-anthropic-openai-and-microsoft-302801349.html

SOURCE Dun & Bradstreet

Continue Reading

Technology

Wuhan extends sincere invitation to young people across the globe

Published

on

By

BEIJING, June 16, 2026 /PRNewswire/ — A report from China Daily

Wuhan in Central China’s Hubei province is shining in its golden era. The city is hosting the ongoing 2026 World Youth Development Forum from June 15 to 17, capturing global attention across central China. A frontrunner in the optical and chip industries, Wuhan resonates with young people worldwide and extends a sincere invitation to them.

The five letters spelling “WUHAN” act as five open windows to the world, forming the city’s unique identity and a heartfelt invitation to global youth.

Represented by the letter W for Water, Wuhan is a city nurtured by the Yangtze River. Sitting on the convergence of the Yangtze River and the Hanjiang River, it enjoys convenient access to the whole world. The city encompasses 165 rivers and 166 lakes, with water areas accounting for one-fourth of its total territory.

As an international wetland city with a population of over 10 million, Wuhan features romantic seasonal scenery all year round, featuring cherry blossoms in spring, lotuses in summer, sweet osmanthus in autumn and plum blossoms in winter. It is home to 1,050 parks of various styles and 2,500 kilometers of picturesque greenways and serves as a habitat for the Yangtze finless porpoise, known as the “giant panda of the water.” Endowed with abundant vitality, it stands as a magnificent city of picturesque mountains and rivers.

The letter U stands for University. Wuhan is China’s third-largest hub of intellectual resources, home to 95 higher education institutions, including Wuhan University and Huazhong University of Science and Technology. It ranks fourth nationwide in terms of the number of academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering. Fourteen of its disciplines, including remote sensing technology and earth sciences, rank among the world’s top ten. In the Nature Index Science Cities rankings, Wuhan takes the fifth place in China and eighth across the globe.

The city has rolled out over 50 world-class innovation achievements, including the world’s first Beidou high-precision chip and the world’s fastest maglev technology. One in ten Wuhan residents is a college student. Every year, 300,000 fresh college graduates choose to stay in Wuhan to start businesses or seek employment. It is truly a “land of talents where brilliance thrives.”

The letter H represents High-tech. Wuhan boasts nationally influential strength in scientific and technological innovation. The world-renowned Optics Valley of China is located right in Wuhan. The city hosts the world’s largest manufacturing hub for optical fibers and cables, as well as China’s leading production hub for optoelectronic devices and small-to-medium-sized display panels.

Pillar industries such as optoelectronic information, automobiles and biomedicine are accelerating toward the trillion-yuan level. Meanwhile, emerging and future industries covering the digital economy, quantum technology, commercial aerospace, 6G and hydrogen energy are maintaining steady growth. Wuhan has evolved into a dynamic, fast-evolving city of innovation.

The letter A symbolizes Art. With a 3,500-year history of urban construction, Wuhan acts as a vital carrier of Yangtze River civilization and Jingchu culture. The city features diverse charms, ranging from the poetic heritage of the Yellow Crane Tower and the futuristic vibe of the suspended monorail, to breathtaking scenery of vast rivers and lakes and a vibrant street-food culture.

More than 40,000 concerts, e-sports festivals and sports events are held in Wuhan annually. Consistently listed among China’s top ten most popular tourist destinations, it is an inclusive cultural city where ancient heritage and modern glamour complement and shine for each other.

Last but not least, the letter N stands for Network. Wuhan is a world-class comprehensive transportation hub. A 4-hour high-speed rail trip or a 2-hour flight can cover 80 percent of China’s major cities and reach a population of 1 billion.

The Yangtze golden waterway, China Railway Express (Wuhan) and multiple passenger and cargo hubs connect the Maritime, Land, and Air Silk Roads. Huahu Airport ranks fourth in the world and first in Asia among professional cargo airports. Equipped with a national-level internet backbone interconnection hub, Wuhan realizes seamless network connectivity nationwide, consolidating its status as a globally connected intelligent hub city.

During the ongoing forum, Wuhan is presenting a host of well-designed characteristic activities tailored for young people based on its superior resources. These events vividly showcase an authentic, multi-dimensional and vibrant urban panorama to participating global youth.

The forum is currently presenting Wuhan’s development experience as a thriving “City of Youth” to the world. It introduces China’s practices in building youth-development-oriented cities, displaying Wuhan’s all-round support for youth innovation, entrepreneurship and personal growth via startup incubators, talent apartments, targeted policies and comprehensive service platforms. At this moment, a sincere “Invitation from Wuhan” is being delivered to young people across the globe.

Delegates from all participating countries will explore Wuhan’s sci-tech innovation frontier in person. They will visit core innovation platforms including Hubei laboratories, Dongfeng Motor Group, the Hubei Humanoid Robot Innovation Center, and Xiaomi Smart Home Appliances Factory to experience the tremendous momentum of Wuhan’s “One City, Three Corridors, and Multiple Belts” innovation pattern and witness the diverse manifestations of Chinese modernization with their own eyes.

Participants will also immerse themselves in unique Jingchu cultural customs. They will pay a visit to the Yellow Crane Tower, Hubei Provincial Museum and the Changjiang Civilization Museum, admire the stunning night scenery along the two rivers, and explore the time-honored heritage of Zhiyin Culture and the profound essence of Yangtze River civilization. Furthermore, delegates will take part in the Youth Market and Dragon Boat Festival Intangible Cultural Heritage Experience activities.

They will communicate with young inheritors of Han embroidery, carved paper-cutting and traditional Chinese medicine sachets, and gain an in-depth understanding of the profound heritage of traditional Chinese culture as well as the innovative vitality of contemporary young craftsmen.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/wuhan-extends-sincere-invitation-to-young-people-across-the-globe-302801355.html

SOURCE China Daily

Continue Reading

Trending