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New Campaign Encourages Hispanic Parents to Store Their Firearms Safely

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Brady, Casanova//McCann and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage, aimed at reaching Hispanic gun owners, which are among the fastest-growing demographic groups purchasing firearms

NEW YORK, June 26, 2024 /PRNewswire/ — This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds to the fact that the number of Hispanic adults who own firearms has doubled since 2017.

By expanding the audience focus and adding educational materials in Spanish, this work can reach one of the fastest-growing populations of gun owners in the US, especially as Hispanic individuals account for 19 percent of the 7.5M new gun owners between 2019-2021. The latest available data shows that over a quarter of Hispanic people own a firearm, or approximately 14M Hispanic adults. And with such a dramatic rise in ownership comes an increased need for public education on safe firearm storage. As part of the new campaign, a new Spanish-language website, DaElSiguientePaso.org, launched featuring in-language videos and resources.

Developed pro bono by Casanova//McCann, an integrated marketing agency specialized in reaching Hispanic audiences, this new campaign focuses on reaching both Spanish and English-speaking Hispanic parents who own firearms. The work builds on and further extends End Family Fire’s existing efforts to encourage gun owners to take the next step to store all of their firearms more securely. 

WATCH THE PSAS IN SPANISH and ENGLISH

Currently, in the U.S, approximately 4.6 million children live in a home with access to unlocked and loaded guns. According to a study from the Journal of the American Medical Association, despite 70 percent of parents believing their child could not access firearms within the home, over 30 percent of children from those households claimed to have the ability to access a firearm in less than five minutes.

Family fire refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it; this includes children as well as those who display behavior that indicates they could harm themselves or others when accessing a firearm. Access to unsecured guns in the home can lead to a broad range of gun violence — including unintentional shootings, intentional shootings, and firearm suicide — which can be prevented through safe gun storage.

“We are so proud to bring this campaign to life with Brady and the Ad Council to help our community. While the data shows the need, we were floored by the lack of information available for Hispanic gun owners,” said Ingrid Smart, president/CEO, Casanova//McCann. “As parents ourselves, it was very meaningful to have this opportunity and we are grateful to the End Family Fire team for trusting and supporting us. We hope this work reaches gun owners and will create lasting change.”

“When people make the decision to buy a firearm for the home, they’re often doing it with protection in mind, but protection does not immediately equal safety,” said Kris Brown, president of Brady: United Against Gun Violence. “Safe storage is essential to preventing a means of securing your home from causing an irreversible tragedy. With the number of Hispanic gun owners doubling in recent years, a national Spanish campaign is vital in eliminating barriers faced by Spanish speakers in accessing safe firearm storage education. We are grateful for this critical partnership with Casanova and the Ad Council that will ensure nearly 14 million Hispanic gun owners have the resources they need to take the next step and end family fire.”

“As a parent, you want your home to be the safest place for your children,” said Michelle Hillman, chief campaign development officer, the Ad Council. “We are thankful for our amazing partners at Brady and Casanova//McCann for their collaboration and commitment for reaching Hispanic audiences on such a critical issue. It is our hope that through this lifesaving work, gun owners across America will be inspired to take the next step in protecting their homes and communities by storing their guns securely.”

The new PSAs feature two Hispanic fathers who are real gun owners, not actors, sharing how they currently store their personal firearms. The parents are presented with heartfelt letters written by parents whose children were killed in gun-related tragedies, emphasizing the importance of safe gun storage and prompting the two fathers to reconsider their storage habits in real time. The spot ends by encouraging viewers to visit EndFamilyFire.org and DaElSiguientePaso.org for information about safe gun storage and resources to help prevent shooting injuries and deaths.

Since 2018, End Family Fire has been working to shift the way gun owners think about and store their firearms. Gun violence is an issue that impacts everyone and by including gun owners throughout research, development, and production, the program intentionally brings these voices in as a part of the solution to reduce preventable firearm deaths.  

To date, End Family Fire has garnered over $120 million in donated media and over 5.2 billion impressions and has had proven success at changing attitudes and behaviors around gun usage and safe storage: According to an Ad Council study, 42 percent of respondents with a child in the home who are aware of the End Family Fire campaign have reported seeking information on safe gun storage in the past 12 months, compared to 10 percent of those not aware. (Source: Ad Council online survey of 1,815 U.S. adults who reside in gun-owning households, fielded by Ipsos January 1, 2024March 31, 2024).

This new creative will run across broadcast TV, social, digital, online video, radio and print media nationwide donated by both Spanish and English media. TelevisaUnivision is providing additional support to ensure the new PSAs further reach intended audiences by donating TV, social and digital inventory. Additional forthcoming audio assets will be produced by SiriusXM Media’s Studio Resonate and supported by donated inventory. To learn more about End Family Fire and how to promote responsible gun ownership, visit EndFamilyFire.org or DaElSiguientePaso.org.

About End Family Fire
End Family Fire, a joint effort from Brady and the Ad Council, encourages safe gun storage by putting a name to the preventable tragedies that occur when guns in the home are misused. “Family fire,” a term developed for the campaign, refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it. This includes children as well as those who display behavior that indicates they could harm themselves or others. The national public education program brings awareness to the issue of family fire, gives gun owners a role in preventing firearm death and injuries, and encourages a national dialogue around safe storage practices—all of which can help prevent tragedies of family fire.

End Family Fire (then known as the ASKing Saves Kids, or ASK, campaign) was rated the only effective national safe storage education effort by the U.S. Government Accountability Office (GAO) in an analysis that included programs from notable gun organizations across the country.

About Brady
In America, there are more guns than there are people. And that’s matched with a gun homicide rate that is 26 times greater than that of other high-income countries. Brady – the nation’s oldest gun violence prevention organization – works to enact reasonable solutions to free America from gun violence. We tackle three critical areas: change the laws, change the industry, and change the culture. This three-point strategy is unique in the movement and follows the roadmap behind other successful public health campaigns, like those around youth smoking, seatbelt use, and drunk driving. By changing hearts and minds and fostering a culture of responsible gun use and ownership, we can free America from gun violence. Join the movement at bradyunited.org.

About Casanova//McCann 
Casanova//McCann is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA and handles Hispanic advertising and integrated communications services for Clients like Nestlé, Chevrolet, Pernod Ricard, US Postal Service, U.S. Bank, among others. Casanova became a minority and female owned certified Agency in 2020 and continues to be an affiliate of McCann.

About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day. To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

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SOURCE The Ad Council

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EQT Foundation awards more than €1 Million in grants for next-generation critical minerals solutions

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EQT Foundation has awarded grants to researchers from 11 institutions across 9 countries developing alternatives to critical minerals used in batteries, hydrogen, solar, and industrial systemsThe grantees are advancing technologies spanning lithium recovery, battery recycling, rare-earth recovery, low-iridium hydrogen production, and earth-abundant energy materialsThe grants support high-risk, high-impact scientific research designed to strengthen supply-chain resilience and accelerate the global energy transition

STOCKHOLM, June 16, 2026 /PRNewswire/ — EQT Foundation is pleased to announce the recipients of its Critical Minerals Science Grants program, awarding more than EUR 1 million in grants to researchers developing technologies that reduce reliance on constrained and strategically important raw materials in climate technologies. The selected projects span universities and research institutions across Europe, North America, Asia, Africa, and Australia.

The funded projects tackle some of the most significant material bottlenecks facing the energy transition. The cohort includes technologies designed to recover lithium from seawater and industrial waste streams, recycle battery materials and rare earth elements, reduce iridium use in hydrogen electrolysers, and develop next-generation energy systems based on earth-abundant materials. Together, the projects aim to strengthen supply-chain resilience while supporting the long-term scalability of clean-energy technologies.

Cilia Holmes Indahl, CEO of EQT Foundation, commented: “The green transition has a materials problem. Too many clean technologies depend on a handful of critical minerals, mined under dangerous, exploitative conditions, often invisible to the consumers plugging in their electric cars. Supply chains are fragile, concentrated in too few places, and immature recycling practices mean most of these materials end up in landfill instead of back in the system. The researchers we’re backing are working on the hard science to change that, rethinking clean technologies from the ground up. At EQT Foundation, we believe supporting entrepreneurial scientists at the earliest stages will be critical to building the next generation of globally impactful climate and health technologies.”

Selected grantees include:

Kiana Amini, The University of British Columbia (Canada): Developing an electrochemical platform to recover lithium from seawater while simultaneously enabling ocean-based carbon dioxide removalBertrand Paviet-Salomon, CSEM (Switzerland): Advancing resource-light photovoltaic technologies designed to reduce material bottlenecks in solar energy systemsJonas Elsborg, Technical University of Denmark (Denmark): Building scalable manufacturing platforms for earth-abundant electrocatalysts used in green hydrogen productionRhiyaad Mohamed, University of Cape Town (South Africa): Developing ultra-low-iridium electrolyser anodes to enable more scalable and affordable green hydrogen deploymentWeiran Zhang, Nanyang Technological University (Singapore): Creating transition-metal-free battery chemistries based on silicon and lithium-salt systemsXiaochu Wei, Imperial College London (United Kingdom): Developing electrochemical recycling technologies that recover high-purity battery materials from end-of-life cellsXiao Su, University of Illinois Urbana-Champaign (United States): Advancing electrochemical technologies for rare-earth element recovery and recyclingJuchen Guo, University of California Riverside (United States): Developing a novel chloroaluminate-based process for lithium-ion battery recyclingAdrian Oehmen, University of Queensland (Australia): Creating bio-integrated technologies to recover lithium and rare earth elements from industrial waste streamsAndré Studart, ETH Zurich (Switzerland): Using microorganisms to recover rare earth elements from urban waste sourcesSajid Alvi, Chalmers Next Labs (Sweden): Engineering silicon anode materials for resilient and low-carbon lithium-ion batteries

The grants are part of EQT Foundation’s broader Science program, which supports entrepreneurial scientists working on breakthrough climate and health solutions at the earliest stages of development. In addition to funding, grantees receive access to commercialization support and EQT’s global network to help accelerate the path from scientific discovery to real-world impact. The program is designed to help more high-potential scientific breakthroughs progress beyond academia and toward scalable deployment.

Contact
EQT Press Office, 
press@eqtpartners.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/eqt/r/eqt-foundation-awards-more-than–1-million-in-grants-for-next-generation-critical-minerals-solutions,c4364254

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VT Markets Launches Bold as Gold, a Global Campaign to Establish New Benchmark in Gold Trading

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SYDNEY, June 16, 2026 /PRNewswire/ — VT Markets, a leading global online trading platform, announced the launch of its Bold as Gold campaign. The campaign celebrates the bold ambitions of gold traders, while reinforcing commitment to delivering world-class trading conditions required to navigate one of the most dynamic asset classes.

At its core, the campaign is built on a belief that gold rewards bold decisions, but traders can only succeed if their broker can match their ambition with the right execution quality, platform speed, and stability.

This initiative follows a historic period of growth which saw VT Markets process a record-breaking USD1.5 trillion in monthly gold trading volume amidst global market volatility in January 2026.

To back the Bold as Gold mandate, VT Markets has released a series of verified global performance metrics:

Bold Execution Under Pressure: While many brokers experience slippage during periods of heightened gold volatility, VT Markets records consistent no-slippage ratios of 61-65% globally, reaching as high as 65% in Europe. This helps traders execute their strategies with greater confidence, even during fast-moving market conditions.Bold Speed for Fast Markets: With market-leading global execution speeds, VT Markets delivers the responsiveness required to keep pace with rapidly changing price action, helping traders act without being disadvantaged by latency.Bold Consistency Across Borders: Through a unified global infrastructure, VT Markets provides consistent execution standards across more than 160 countries, ensuring traders receive the same high-performance trading experience regardless of location.

These metrics are further validated by Global Financial Market Review (GFM), a trusted financial portal reaching over 14 million readers annually, which awarded VT Markets as ‘Best Gold Trading Platform 2026‘. Evaluated on criteria such as transparency, innovation, volume of transactions, platform stability, and competitive spreads, the accolade reinforces VT Markets’ standing as a benchmark for reliability and performance in the gold trading space.

What’s Ahead

Bold as Gold is a multi-month global initiative. VT Markets will introduce the Gold Cup — a trading competition series with a USD500,000 prize pool. Alongside this, there will be offline activations, market insights, and educational programmes across key markets. Through this campaign, VT Markets is building a complete ecosystem for gold traders, combining trading performance, market expertise, education, and community engagement to help clients become truly Bold as Gold.

View original content to download multimedia:https://www.prnewswire.com/news-releases/vt-markets-launches-bold-as-gold-a-global-campaign-to-establish-new-benchmark-in-gold-trading-302800192.html

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Want to Prevent the Math Summer Slide? NWEA Learning Scientists and Math Experts Offer Tips and Activities

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BOSTON, June 16, 2026 /PRNewswire/ — Summer vacation is here, and while fun is on the agenda, keeping up with academic skills may not be. This means many students return to school in the fall at a slightly lower academic level than they were at the previous spring. It’s a phenomenon known as “summer slide,” and research suggests that math tends to be more impacted than reading.

The good news? Families don’t need worksheets or formal lessons to help children maintain their math skills over the summer. NWEA, a K–12 assessment and research organization, asked its learning scientists and math experts to share some of their favorite ways to make math a natural part of everyday life over the summer.

Find Math in Story Time
Mary Resanovich, former elementary school teacher and current Principal Assessment Connections Content Designer at NWEA
Recommended for Early Learners

People often think of reading and math as completely separate subjects, but story time can be a powerful way to build early math skills. Many children’s books include opportunities to count objects, compare sizes, identify patterns and shapes, solve simple problems, and talk about quantities. Even books that are not specifically about math can spark conversations that help children build mathematical thinking. Reading aloud exposes children to new vocabulary and ideas while creating opportunities to explore math concepts together. The illustrations alone can lead to discussions about counting, comparing, adding, subtracting, and problem-solving.

When reading with your child, try:

Counting objects in illustrationsComparing quantities, sizes, or shapesLooking for patternsAsking children how they would solve a problem in the storyTalking through different ways to arrive at an answer

Math through Rhymes and Music
Colleen Oppenzato, PhD, former elementary and middle school teacher and current Learning Scientist at NWEA
Recommended for Grades preK–1

Music, songs, and nursery rhymes can help young children build important math skills while having fun and spending time together.

Many popular children’s songs naturally reinforce early math concepts. Nursery rhymes such as “One, Two, Buckle My Shoe” and “Five Little Monkeys” help children practice counting forward and backward, while songs like “The Wheels on the Bus” introduce concepts such as “up and down” and “round and round,” helping children develop an understanding of spatial relationships.

Families can build math learning into everyday routines by singing favorite songs together in the car, during playtime, or at bedtime. Repetition, rhythm, and movement all help reinforce early mathematical thinking.

Music can also be a fun way to explore cultures and languages while learning math concepts. Songs like Un elefante se balanceaba in Spanish or Un éléphant qui se balançait in French help children practice counting while introducing new languages and cultural traditions. The goal is to make math playful and engaging by connecting it to activities children already know and love.

Put Math Thinking on Paper
Ayesha Hashim, PhD, Lead Research Scientist at NWEA
Recommended for Grades 1–3

Writing matters. As young learners start to engage in more complicated math, it’s important that they don’t try to solve everything in their heads or rely only on counting with their fingers. At our house, I keep a math journal on the breakfast table where my first-grade son can write out his thinking and practice using addition and subtraction strategies that he is learning at school. The goal isn’t perfection; it’s building a routine where, when presented with a math problem, children naturally reach for paper and pencil and begin writing and organizing what they are thinking.

Families can encourage this by:

Keeping a notebook or math journal somewhere visible and accessibleAsking children to draw pictures or models to represent their thinkingAsking children to explain how they arrived at an answerModel your thinking by writing out your own solution as an exampleCelebrating the process, not just the correct answer

Explore Fractions in the Kitchen
Jean Hampel, EdD, Learning Scientist at NWEA
Recommended for Grades 3–5

Fractions are a foundational math skill, and the kitchen is one of the easiest places to practice them. When cooking, I like to challenge children to think about different ways to measure ingredients. If a recipe calls for ¾ cup of flour, what if we only have a ½-cup and a ¼-cup measure? What if we only have a ¼-cup measure? These simple conversations help children explore equivalent fractions and develop a deeper understanding of how numbers relate to one another.

You can also:

Discuss how measurements change when doubling a recipeExplore what happens when cutting a recipe in halfCompare measurements such as ¼ cup and ½ cupAsk sharing questions like, “If we have three granola bars and four people, how much does each person get?”

Math becomes much more meaningful when children see it being used in real-world situations.

Math in Projects Around the House
Aaron Kugler, former elementary and middle school teacher, and current Principal Assessment Connections Content Designer at NWEA
Recommended for Grades 3-12

One of the things that summer provides in much more plentiful supply than the school year is time for hands-on exploration and play. Even high schoolers deserve and need time to explore topics of interest. Families can encourage their students to apply their interests in dedicated projects that no doubt could leverage math. Consider the following ideas for summer projects:

Design and build a board gameOwn and operate a lemonade standLearn to code simple applicationsPlan a road tripPlan a DIY projectDesign a scale model or mural

Each of these project ideas is ripe with mathematical application. Most involve measurement, logical reasoning, financial literacy, or opportunities to practice calculation. A student interested in making money over the summer might be encouraged to calculate their supply cost, income potential, and income-to-cost ratio. A student planning a road trip might be encouraged to use physical maps, calculate the best places to make stops each night, and outline hotel or campsite accommodations and meal budgets.

By taking simple ideas and structuring them as slightly more involved projects that help students escape the “boredom” of the everyday, mathematics learning and application can take a front seat in a lot of summer experiences.

Leverage AI as a Learning Partner
Susan Kowalski, PhD, former high school teacher and current Lead Research Scientist at NWEA
Recommended for Grades 6–12

Summer offers an opportunity for students to revisit math concepts, strengthen skills, and build confidence before returning to school in the fall. But creating personalized practice and support can be time-consuming for families.

AI tools (like math-gpt.org) can help by generating practice problems, reviewing work, and providing detailed written explanations that help students understand why a solution works – not just what the answer is. Rather than replacing teachers or tutors, AI can help families provide targeted support when students need extra practice or a different explanation.

Used thoughtfully and with adult guidance, AI can be a helpful learning partner for keeping math skills sharp over the summer.

Families can use AI to:

Ask for step-by-step explanations of math concepts and proceduresGenerate additional practice problems on a topic that a student is learningExplore multiple ways to solve the same problemReview completed work and identify where mistakes may have occurredHelp parents better understand the math their children are learning

As with any technology, adult guidance is important. AI works best as a tool that supports learning and encourages curiosity rather than one that simply provides answers.

Turn Game Night into Math Night
Natasha Wilson, PhD, former mathematics teacher (K-16) and current Learning Scientist at NWEA
Recommended for All Ages

One of my favorite ways to support math learning over the summer is through games. Games help children develop fact fluency, strategic thinking, problem-solving skills, and perseverance without feeling like they are “doing” mathematics. They also create natural opportunities for productive struggle and tenacity, where children learn to keep trying even when something feels challenging.

Some of my family’s favorites include:

Qwixx – develops addition skills, subitization skills, and strategic thinkingBattleship – builds understanding of coordinates and spatial reasoningSet – strengthens pattern recognition and logical reasoningPhase 10 – encourages addition and introduces probability conceptsTiny Polka Dot – helps younger learners develop number sense, subitization, counting, and comparison skills

As you play, ask questions such as:

How did you decide that?Why do you think that strategy worked?Was that move easy or difficult? Why?What might you do differently next time?

These conversations help children think more deeply about the mathematics embedded in the game.

Math is all around us, and summer offers countless opportunities to help children practice it in authentic ways. The goal is not to recreate school at home. Instead, experts encourage families to help children see math as a tool they already have at their disposal for understanding, navigating, and enjoying the world around them.

For more family resources and learning tips, visit https://www.nwea.org/blog/2025/engaging-with-math-at-home-at-all-ages/

About NWEA

NWEA®, a division of HMH, supports educators worldwide by providing responsive, evidence-based assessment solutions that illuminate learning needs and fuel student growth. For more than 40 years, NWEA has developed innovative pre-K–12 assessments, including its flagship assessment – MAP Growth, and professional learning that helps educators strengthen their practice and improve student outcomes. As part of its commitment to bring valuable insights to the education community, NWEA engages in research that examines issues that shed light on inequities and other barriers to academic opportunities. Visit NWEA.org to find out how NWEA partners to help all kids learn.

Contact: Simona Beattie, Communications Director, simona.beattie@nwea.org or 971.361.9526

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