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Sports Analytics Market size is set to grow by USD 6.01 billion from 2024-2028, Increase in adoption of cloud-based deployment solutions to boost the market growth, Technavio



NEW YORK, July 9, 2024 /PRNewswire/ — The global sports analytics market is estimated to grow by USD 6,.01 billion from 2024-2028, at a CAGR of 26.06%, according to Technavio. Analytics in sports marketing enhances team performance, fan engagement, and strategic decision-making. The rise in cloud-based deployment solutions and wearable devices drives market growth, though limited ROI potential poses a challenge. Key players include Blinkfire Analytics, Catapult Group, ChyronHego, Deltatre, and others. This technology revolutionizes sports marketing by providing actionable insights that optimize marketing strategies and boost revenue.

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Forecast period


Base Year


Historic Data

2018 – 2022

Segment Covered

Type (Football, Cricket, Hockey, Tennis, and Others), Solution (Player analysis, Team performance analysis, Health assessment, Fan engagement analysis, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Blinkfire Analytics Inc., Catapult Group International Ltd., ChyronHego Corp., Deltatre SpA, ExlService Holdings Inc., Experfy Inc., International Business Machines Corp., iSportsAnalysis Ltd., The Nielsen Co. US LLC, Oracle Corp., Qualitas Global Services B.V., Salesforce Inc., SAP SE, SAS Institute Inc., Sportcor, Sportradar Group AG, SportsSource Analytics, Stats Perform group of companies, TruMedia Networks Inc., and Zebra Technologies Corp.

Key Market Trends Fueling Growth

The global sports market and sports analytics market are experiencing notable growth due to technological advancements. Wearable devices, such as Fitbit trackers and smartwatches, are increasingly used in the sports industry. These devices, equipped with sensors, enable athletes and coaches to monitor and track fitness parameters, including heart rate and body chemistry. Specialized wearables cater to various sports, like boxing and basketball, providing real-time performance data and injury alerts. The collected data is analyzed using sports analytics platforms, offering valuable insights for optimizing training and performance. In popular sports, tracking systems and satellite technology may not always provide accurate data due to varying player speeds and endurance levels. Wearables, on the other hand, can calculate players’ fitness levels in relation to fatigue, providing accurate data to sports management. Prevent Biometrics’ smart MouthGuards and VEXATEC’s multifunctional T-shirt are innovative solutions that gather valuable data to prevent injuries and enhance performance. The growing availability of smartwatches and increasing consumer interest in developing markets further fuel the adoption of wearables, ultimately driving the growth of the global sports analytics market. 

The Sports Analytics Market is experiencing significant growth, particularly in the off-field segment. This includes video analytics, bio analytics, and smart wearable technology. The National Football League (NFL) and National Basketball Association (NBA) are leading the charge, using on-field data to enhance team performance and individual player analysis. Off-field data is also crucial for strategies like team selection processes, player lineups, and real-time data during training sessions. AI, ML, and Big Data are driving innovation, with applications in injury prediction, training curriculum optimization, and winning probabilities. Fans and sports betting industries are leveraging these sports analytics solutions. Coaches, management officials, athletes, and even teams’ data science and business knowledge are essential for effective implementation. The global industry’s future lies in real-time data, predictive modeling, and internet proliferation. 

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Market Challenges

The global sports analytics market faces challenges in generating significant revenue due to limited IT budgets among sports teams and organizations, leading to a preference for free models like open-source software. Although the freemium model boosts adoption, it does not ensure consistent revenue flow. Software prices are under pressure due to budget constraints, forcing vendors to re-evaluate their offerings and delivery models. Vendors are adopting term licensing, SaaS, and commercial open-source models to accommodate changing supplier demands. However, increasing software prices may negatively impact adoption and hinder vendors from achieving short-term ROI, which can limit business expansion in the sports analytics market.The Sports Analytics Market is experiencing significant growth due to the increasing adoption of AI-based technologies in the sports industry. Win-loss records and unique insights from sports dynamics are essential for clubs and teams to gain a competitive edge. However, market readiness and technology adoption present challenges. AI and machine learning technologies are transforming the fan experience, but scalability, cost, access, and uninterrupted service remain key concerns. The competitive nature of sports necessitates quick adoption of innovative technologies like IoT, cloud, mobility, and social media. However, small sports firms face challenges such as lack of awareness, data silos, and integration of data. Industry experts predict a rapid digital transformation in the sports analytics market, with football sports data leaders like Opta driving the trend. Football clubs and leagues are embracing big data analytics to stay ahead, but the changing sports dynamics and social media impact add complexity. On-field segment solutions require cloud deployment or on-premises deployment, depending on the specific needs of the organization.

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Segment Overview 

This sports analytics market report extensively covers market segmentation by

Type 1.1 Football1.2 Cricket1.3 Hockey1.4 Tennis1.5 OthersSolution 2.1 Player analysis2.2 Team performance analysis2.3 Health assessment2.4 Fan engagement analysis2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Football-  The Sports Analytics Market is a growing industry that uses data and statistical analysis to enhance sports performance and fan engagement. Teams and leagues use advanced analytics to make informed decisions on player performance, injury prevention, and strategic planning. Sponsors and broadcasters leverage data to optimize marketing efforts and enhance viewer experience. The market’s value is expected to increase due to the rising popularity of sports and the availability of affordable data analytics tools.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The Sports Analytics Market is experiencing exponential growth due to the integration of ML (Machine Learning), Big Data, and Predictive Modeling. These technologies are revolutionizing the sports industry by providing valuable insights to coaches, management officials, and athletes. With the proliferation of the internet and the availability of vast amounts of data, Data Analytics and Data Science have become essential tools for enhancing game skills, strategy, and team performance. ML algorithms analyze win-loss records, player statistics, and injury data to identify trends and patterns, enabling teams to make informed decisions. AI-based technologies are used to analyze off-field data, such as social media sentiment and fan behavior, to gain a competitive edge. Team managers use these insights to develop effective training curriculums and strategies, while players benefit from personalized performance analysis. Sports analytics solutions provide real-time data on player lineups, team performance, and injuries, enabling coaches to make strategic decisions during sporting events. The use of data-driven insights has become a game-changer in the sports industry, transforming the way teams approach strategy, training, and performance analysis.

Market Research Overview

The global sports analytics market is experiencing significant growth due to the integration of ML (Machine Learning) and Big Data in the industry. Predictive modeling is becoming increasingly popular among coaches, management officials, and athletes to gain unique insights into game skills, strategy, performance, and win-loss records. The proliferation of the internet and data analytics have made it possible to collect and analyze vast amounts of data in real-time, enabling teams to make informed decisions. AI-based technologies, such as machine learning and deep learning, are being adopted to gain a competitive edge in the sports industry. Core sports analytics involves analyzing sports dynamics using data science, business knowledge, and analytical skills. The market is also witnessing the adoption of cloud-based solutions for scalability, cost, access, and uninterrupted service. The competitive nature of sports has led to the use of innovative technologies like IoT, AI, and machine learning technologies to gain a better understanding of sports dynamics. Fans are also benefiting from these advancements with unique insights into their favorite teams and players. However, the industry faces challenges such as data capacity, integration of data, and data silos. Small sports firms may lack awareness and resources to adopt these technologies. The on-field segment of sports analytics involves analyzing player performance, injuries, and training curriculum, while the off-field segment focuses on team selection processes, player lineups, and strategies. The use of video analytics, bio analytics, and smart wearable technology is also gaining popularity. The National Football League (NFL) and National Basketball Association (NBA) are leading the way in the adoption of sports analytics, with football sports data providers like Opta providing valuable data to clubs and teams. The changing sports dynamics and rising technology adoption are driving the market readiness for sports analytics solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeFootballCricketHockeyTennisOthersSolutionPlayer AnalysisTeam Performance AnalysisHealth AssessmentFan Engagement AnalysisOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
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Neusoft Remains No.1 in China’s Healthcare Security Information System Market Share




SHENYANG, China, July 18, 2024 /PRNewswire/ — In a recent report by IDC titled China Healthcare Security Administrating System Market Shares, 2023: Deepening Application, Neusoft Corporation (Neusoft, SSE: 600718) once again ranks first in China’s healthcare security information system market share, reflecting its ongoing leadership in this field.

Healthcare security informatization was the starting point of Neusoft’s Big Health business strategic layout. Having been deeply engaged in the field for three decades, Neusoft witnessed the development process of China’s healthcare security system, and has been empowering the establishment of the multi-tier and wide-coverage system with its innovative technologies, products, solutions and services. With rich experience and successful practice in healthcare security informatization, Neusoft has won widespread recognition and good reputation in the market. Meanwhile, Neusoft is actively developing systems for deepening application in the areas of data governance and public services, and integrating AI technology into healthcare security informatization, to lead the industry towards continuous innovation and advancement.

Currently, Neusoft provides robust support in building China’s unified national healthcare security information platform, as well as the healthcare security platforms in over 200 cities across 25 provinces. Neusoft is enhancing its R&D investment in AI technology, continuously exploring the innovative application scenarios and practices of healthcare security big data. Besides, Neusoft has recently introduced an integrated solution tailored for China’s compact county-level medical community, facilitating total payment for healthcare security, to empower the development of county-level medical communities.

Looking ahead, Neusoft will strengthen its digital and intelligent business layout and continue to engage deeply in building intelligent healthcare security information system, enhancing the accessibility and convenience of healthcare security services, to promote the digital and intelligent development of the industry.

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Motherhood Care+ Secures Seed Funding from Care Ventures Group to Revolutionise Maternity Care Industry




KUALA LUMPUR, Malaysia, July 19, 2024 /PRNewswire/ — Motherhood Care+, an innovative health & wellness tech startup based in Malaysia, announced today the successful completion of a seed funding round in December 2023, led by Care Ventures Group, a fund specialising in healthcare, wellness, medical, and AI technologies.

Motherhood Care+: The Future of Maternity

Motherhood Care+ aims to elevate maternity care standards by integrating a comprehensive array of products and services from confinement centres, confinement nannies, and confinement wellness providers. Recognising the critical importance of prenatal and postnatal health & wellness for new mothers, the startup supports women throughout their 9-month pregnancy journey and the crucial first 100 days post-birth.

Motherhood Care+ is a female-led and female-founded company, established in May 2023 by Tan Yew Aik and Goh Shze Yinn. Ms. Tan brings over a decade of experience in the postpartum care and maternity industry and is a co-founder and committee member of the Malaysian Postpartum Care Association. Ms. Goh, with a diverse background in finance and technology, also serves as a board member of Nuren Group Limited, an Australian-listed parenting tech company. Their combined expertise and leadership are pivotal in driving the vision and success of Motherhood Care+.

Funding and Future Plans

“We are thrilled to partner with Care Ventures Group, whose investment underscores our mission to transform the maternity care and wellness landscape,” said SY Goh, Co-founder of Motherhood Care+. “With this funding, we plan to expand our platform and enhance our technology to streamline operations and optimise user experience. In the next six months, we aim to feature at least 750 confinement centre rooms and 1,300 confinement nannies in the Care+ Members App, enabling us to better serve mothers across Malaysia and Singapore.”

Care Ventures Group’s investment comes as Motherhood Care+ achieves operational profitability within less than a year of its inception in March 2024. The startup is set to launch its flagship technology platform, the Care+ Members App, in August 2024. The app aims to cater to 200 new mothers monthly by providing access to a curated selection of maternity care services.

Investor’s Perspective

“We are impressed with the traction and metrics that Motherhood Care+ has achieved in such a short period,” said Dato Eng, Partner at Care Ventures Group. “Both Tan and Goh are domain experts, combining extensive knowledge of the maternity industry with operational excellence in technology adoption and financial controls. I am excited to be part of this promising journey.”

Utilisation of Funds

The seed funding will support Motherhood Care+’s strategic initiatives, including merchant acquisitions, process optimisation, and technology advancement. Over the next six months, the startup aims to onboard over 750 confinement centre rooms and 1,300 confinement nannies onto the Care+ Members App, enhancing accessibility to quality maternity care services across Malaysia and Singapore.

Learn More

To sign up and learn more about the Care+ Members App, visit

About Motherhood Care+

Motherhood Care+ is a forward-thinking health & wellness tech startup dedicated to revolutionising maternity care. Established in May 2023 and based in Kuala Lumpur, Malaysia, Motherhood Care+ aggregates products and services from confinement centres, confinement nannies, and confinement wellness providers to support new mothers throughout their pregnancy and postnatal journeys. Led by co-founders Tan Yew Aik and Goh Shze Yinn, the company combines extensive industry expertise with innovative technology to enhance maternal health outcomes. Motherhood Care+ aims to elevate maternity care standards by integrating comprehensive solutions that prioritise the health and wellbeing of mothers and their newborns.

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Introducing the World’s First Consent-Based Data-Sharing Framework Built on Open Standards: The Affinidi Iota Framework




Affinidi Iota Framework disrupts how businesses gain insights about customers. The framework shifts the processing of queries to a personal data vault, providing transparency regarding what is disclosed through explicit consent. This grants individuals full control over how they are discovered and how they share information with others.Affinidi Iota framework democratises developers’ access to data through modern and privacy-preserving open standards, including W3C Verifiable Credentials, DIF Decentralised Identifiers, OID4VP, OID4VCI, and Presentation Exchange format (PEX).

BERLIN, SINGAPORE, BANGALORE, India, July 19, 2024 /PRNewswire/ — Affinidi, a Singapore-based data and identity management company, launched the Affinidi Iota Framework built on open standards at the WeAreDevelopers World Congress. This innovative framework establishes a new way for individuals to share data by prioritising explicit consent, empowering individuals to selectively share specific data points with a clear understanding of their intended use.

In the traditional digital landscape, individuals often share sensitive data with third parties without transparency or control, leaving their data vulnerable to misuse, unauthorised access, and data breaches. A Twilio report shows that 60% of Asia Pacific consumers demand consent and communication on data use, while a PwC study reveals a trust gap, with only 30% of consumers trusting businesses. Existing solutions exacerbate these issues by collecting vast amounts of individuals’ data (essential/non-essential) and transferring it to back-end databases, burdening developers with managing large volumes of data and associated risks.

Affinidi’s Iota Framework disrupts this outdated model, pioneering a new era of data privacy and security. The Affinidi Iota Framework enables developers to request essential data points directly from individuals, with explicit consent, eliminating the need to collect and store non-essential information. This approach ensures individuals maintain control over their data, reducing storage burdens, and minimising risks associated with data collection and potential misuse. Affinidi equips developers with dev-friendly templates and robust tools, streamlining the setup of data-sharing processes. With our easy-to-use SDK, developers can navigate the complexities of identity, privacy, and security, building innovative solutions in just minutes.

The Affinidi Iota Framework revolutionises data exchange between businesses and individuals by adhering to strict consent-first principles, providing businesses with richer, more accurate data that enhances personalisation, and fosters market innovation and competitiveness. Roopesh Shah, Co-Founder and CTO of Gro Club, India’s first and largest bicycle subscription model that recently adopted Affinidi’s solution for seamless integration, shared, “We began with Affinidi Login to simplify access to individual data through a one-click onboarding process. But with the introduction of the Affinidi Iota Framework, we are thrilled to advance beyond efficient customer onboarding, laying the groundwork for a future where every interaction is precisely tailored to individual preferences based on accurate and consented data.”

Built on Open Standards

The Affinidi Iota Framework leverages cutting-edge technologies such as the DIF Presentation Exchange (PEX) protocol and the OpenID for Verifiable Presentations (OID4VP) specifications built on OAuth 2.0 to deliver a robust consent-first solution for a new way of data sharing.

At the heart of the Affinidi Iota Framework is the DIF Presentation Exchange (PEX) specification. PEX, based on JSONPATH, serves as a standard query language for data exchange, enabling powerful filtering capabilities that accommodate simple and complex use cases. By defining data requests with a structured syntax, PEX simplifies data sharing, making specific data requests more seamless and efficient. Using standardised schemas ensures that queries are portable, allowing multiple developers and businesses to utilise them without reinventing the wheel. This streamlines the data exchange process and enhances interoperability across different systems.Building on the robust OAuth 2.0 authorisation framework, the OID4VP protocol provides a secure transport mechanism for Verifiable Presentations. Simply put, Verifiable Presentations extract specific information from Verifiable Credentials, like signed digital containers holding personal data (such as an ID or diploma). These presentations, shared as VP Tokens, ensure data authenticity and provenance. This groundbreaking feature enhances data safety, reducing risks of data breaches and fraud by sharing only necessary, verified information. It establishes transitive trust efficiently, maintaining high security and privacy standards within the Affinidi Iota Framework.The Affinidi Trust Development Kit (TDK), our SDK, is an open-source toolkit that enables developers to build privacy-preserving applications efficiently, aligning with complex and evolving standards. This streamlined solution integrates multiple elements to provide privacy functionalities without requiring workflow overhauls. By bridging Web 2 and Web 3 technologies, the framework leverages decentralised data stored in the Affinidi Vault for just-in-time data acquisition. It offers a range of modules, including clients for identity management, verifiable credential handling, and login configurations, ensuring flexibility and choice for developers. Supporting various programming languages such as TypeScript and Python facilitates seamless integration of Affinidi’s trust services into applications.

How it Works

The Affinidi Vault is a secure personal data store where individuals can securely store their information. Developers need to create an Affinidi Iota Framework configuration to set up the basics required to query the data from the Affinidi Vault. After creating a configuration, developers can integrate the Affinidi Iota Framework into their application with the Affinidi TDK. This setup ensures that data is shared only with the explicit consent of the vault owner, empowering individuals with choice and control over the information they share while enhancing data privacy and security. This also simplifies real-time data acquisition, reduces complexity, and enhances trust and transparency.

Revolutionising Data Exchange and Ownership

Affinidi is leading a global movement to return data ownership to individuals through its Holistic Identity concept, addressing the fragmentation of digital identities across platforms. The release of the Affinidi Iota Framework marks another significant step towards achieving this vision.

“In a new world where individuals can control their identity and data, we must redefine how information is shared. The Affinidi Iota Framework represents a major step forward in safeguarding privacy and consent by shifting information processing to the individual’s personal data vault. Gone are the days of trusting third parties with sensitive documents like pay slips and bank statements just to open a bank account,” said Glenn Gore, Chief Executive Officer of Affinidi.

The beta version of the Affinidi Iota framework can be accessed through the Affinidi Portal. Learn more about the Affinidi Iota Framework here.

About Affinidi

Affinidi is a data and identity management company founded by Temasek in 2020 that aims to revolutionise data ownership for good through its Holistic Identity concept. Globally anchored in Singapore and supported by strategic hubs in Berlin, Ukraine, and Bangalore, Affinidi seeks to empower individuals, and enrich developers and businesses through its consent-driven and privacy-preserving solutions, rooted in trust and security.

The Holistic Identity concept encompasses the complete spectrum of discovering, collecting, sharing, storing, and even monetising one’s data in the digital world. Affinidi adopts an unwavering user-first approach, providing innovative developer tools with a ‘privacy-by-design’ philosophy within every layer of their tech stack. It emphasises and executes an end-to-end network trust known as the Affinidi Trust Network, underpinning a data environment that is secure and inherently interoperable. This commitment to decentralised identity management transcends borders and industries.

Affinidi is actively pioneering the #ReclaimYourData movement through advocacy, partnerships, and education. Find out more here:

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