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Solid State Drive (SSD) Market size is set to grow by USD 167.41 billion from 2024-2028, Enhanced performance and durability boost the market, Technavio

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NEW YORK, July 23, 2024 /PRNewswire/ — The global solid state drive (SSD) market size is estimated to grow by USD 167.41 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  35.02%  during the forecast period. enhanced performance and durability is driving market growth, with a trend towards emergence of portable SSDs. However, poor latency and endurance  poses a challenge. Key market players include ADATA Technology Co. Ltd., Corsair Gaming Inc., DataDirect Networks Inc., Intel Corp., International Business Machines Corp., Kingston Technology Co. Inc., Kioxia Corp., LITE ON Technology Corp., Maxta Inc., Micron Technology Inc., NetApp Inc., Pure Storage Inc., Samsung Electronics Co. Ltd., Seagate Technology Holdings Plc, Simms International plc, SK hynix Co. Ltd., Sony Group Corp., Toshiba Corp., Transcend Information Inc., and Western Digital Corp..

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Solid State Drive (SSD) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 35.02%

Market growth 2024-2028

USD 167419.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.06

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key countries

US, China, Japan, South Korea, and Taiwan

Key companies profiled

ADATA Technology Co. Ltd., Corsair Gaming Inc., DataDirect Networks Inc., Intel Corp., International Business Machines Corp., Kingston Technology Co. Inc., Kioxia Corp., LITE ON Technology Corp., Maxta Inc., Micron Technology Inc., NetApp Inc., Pure Storage Inc., Samsung Electronics Co. Ltd., Seagate Technology Holdings Plc, Simms International plc, SK hynix Co. Ltd., Sony Group Corp., Toshiba Corp., Transcend Information Inc., and Western Digital Corp.

Market Driver

The global SSD market is experiencing significant growth due to the introduction of advanced portable SSD alternatives. For instance, Kingston Technology’s XS2000 offers USB 3.2 Gen 2×2 speeds for next-generation performance in a compact, portable external drive. Micron Technology has expanded its portable SSD portfolio, providing consumers with various options for external storage based on performance, capacity, and value. Their new offerings include a high capacity 4TB and a 500GB portable SSD. These portable SSDs deliver superior speed and performance in a convenient, on-the-go format, fueling the expansion of the SSD market. 

The SSD market is thriving with advancements in NAND technology. MLC Planar and MLC 3D are giving way to TLC 3D, offering more storage at lower costs. Smartphones and PCs are leading the demand for SSDs under 500 GB, while Enterprise, Client, Industrial, Netbooks, Ultrabooks, and Laptop systems in the 500 GB–1 TB and 1 TB–2 TB range are growing. Homes and small workplaces in the Consumer market prefer SSDs over HDDs. MnM, PCI Express, SATA, 2 (SFF 8639), FHHL, and HHHL interfaces cater to various system requirements. SLC, MLC, and TLC, with RI and NAND 3D technologies, ensure efficient data access for Single-user desktops and laptop systems. 

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Market Challenges

The Solid State Drive (SSD) market faces significant challenges, primarily in the area of latency and endurance. SSDs cannot completely mask write latency with write-back caching, but read latency cannot be concealed. SSD read latencies typically range from a few hundred microseconds, but can exceed tens of milliseconds or even seconds when access is interrupted by internal device tasks. Additionally, SSDs have a limited number of write cycles compared to hard disks, with SLC flash drives offering higher endurance at a premium price, and MLC flash being a more affordable option, but its lifespan depends on user data and internal drive activity. These factors, particularly endurance, may hinder the growth of the global SSD market.The Solid State Drive (SSD) market is experiencing significant growth, driven by the demand for faster and more reliable storage solutions. One trend shaping the market is the development of “Smart SSDs” with advanced features like hardware-based encryption and IEEE 1667 interface for high-end cloud computing. However, challenges remain, such as the need for compatibility with ATA and SATA interfaces, and the design complexity of next-generation interfaces like PCIe. Solid-state drive providers are also addressing the needs of various industries, including automotive for infotainment systems and next-generation connected cars, and data centers for cloud computing and relational analytics. TLC SSDs are gaining popularity for their cost-effectiveness in consumer applications like notebooks and tablets. Enterprises are focusing on file back-up, archiving information, and ensuring security for sensitive data on cloud platforms. In April 2021, Samsung Electronics launched the PM9A1 SSD, offering NVMe interface, NAND flash memory, and hardware-based encryption for enhanced performance, reliability, and security. Overall, the SSD market requires a balance of flexibility, temperature management, and endurance to meet the diverse needs of businesses and consumers.

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Segment Overview 

This solid state drive (ssd) market report extensively covers market segmentation by  

Type 1.1 TLC1.2 MLC1.3 SLCEnd-user 2.1 Laptops2.2 PCsGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 TLC-  The TLC segment of the Solid State Drive (SSD) market is an emerging and cost-effective option for consumer applications. TLC, or Triple-Level Cell, is the least expensive form of NAND flash memory, storing three bits per cell. Despite having lower performance, less endurance, and fewer write cycles compared to SLC and MLC, TLC is ideal for consumer usage due to its high storage density and low cost. Samsung Electronics, for instance, offers a 100+ layer 250GB V6 SATA SSD, which utilizes sixth-generation V-NAND technology, 136 layers of charge trap flash cells, and TLC 3bits/cell. With better error correction requirements and a lower price point, the TLC segment is expected to drive the growth of the global SSD market, offering a cost-effective solution for consumers.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Client Solid-State Drive (SSD) market is witnessing rapid growth driven by increasing demand for high-performance storage solutions in personal computing and enterprise environments. Advances in technology and declining prices are fueling adoption rates. Meanwhile, the global All Flash Array market is expanding due to its superior speed and efficiency over traditional storage systems, making it a preferred choice for data centers and cloud services. Key players in both markets are investing heavily in innovation to cater to the rising demand for faster, more reliable data storage solutions.

Research Analysis

Solid State Drives (SSDs) are digital storage devices that use NAND flash memory instead of spinning disks like Hard Disk Drives (HDDs). SSDs offer several advantages over HDDs, including faster read and write speeds, lower power consumption, and no moving parts, making them ideal for high-performance applications. SSDs come in various interfaces such as PCI Express (PCIe), SATA, and M.2 (SFF 8639), with form factors including Full Height Half Length (FHHL) and Half Height Half Length (HHHL). TLC Planar and SLC are common types of NAND flash memory used in SSDs. SSDs are widely used in high-end cloud computing, automotive, and other applications requiring fast storage. The NVMe interface is gaining popularity due to its high bandwidth and low latency, making it a preferred choice for PCIe SSDs. Solid-state drive providers continue to innovate, offering solutions for low-cost interface designs and advanced technologies like relational analytics.

Market Research Overview

Solid State Drives (SSDs) have revolutionized the storage industry, offering faster read and write speeds compared to traditional Hard Disk Drives (HDDs). SSDs use NAND flash memory, available in various types such as TLC Planar, SLC, and MLC, and the latest 3D NAND technology. SSDs come in different interfaces including SATA, PCI Express (PCIe), and Mini-SAS (MnM), with form factors like 2.5″ (SFF 8639), Half-Height Half-Length (HHHL), and Full-Height Full-Length (FHHL). SSDs are used in high-end cloud computing, automotive infotainment systems, next-generation connected cars, data centers, and various consumer applications like notebooks, tablets, smartphones, and PCs. The market for SSDs is vast, catering to Enterprises, file back-up, archiving information, cloud platforms, compute engine, and more. In April 2021, Samsung Electronics launched the PM9A1 SSD, designed for sensitive data with security requirements. SSDs offer benefits like performance, reliability, endurance, flexibility, and security through hardware-based and software-based encryption. The market continues to grow, with advancements in NVMe, IEEE 1667, and design complexity.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeTLCMLCSLCEnd-userLaptopsPCsGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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BRAHMA AI Wins 2026 Technology & Engineering Emmy®

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Emmy Award recognises the foundational technology behind BRAHMA AI’s high-fidelity AI content platform

LONDON, Sept. 10, 2026 /PRNewswire/ — BRAHMA AI has been named a recipient of a 2026 Technology & Engineering Emmy® Award for AI-Based Face Replacement and Performance-Preserving Post-Production Transformation. The award recognises BRAHMA AI’s Neural Performance technology.

The award honours systems that change a performer’s appearance while preserving natural expression, movement, lighting and scene realism, maintaining continuity across a sequence and adapting to changes in pose, lighting and occlusion.

BRAHMA AI is recognised alongside Disney Research, Rising Sun Pictures and Digital Domain, and is the only AI-native company among the four recipients.

“This Emmy® recognises technology that has been proven where the bar is highest: feature films, television and live production, in front of performers, directors and global audiences,” said Jo Plaete, Chief Technology Officer of BRAHMA AI. “Human creativity amplified by AI, with the performer and the authenticity of the performance kept at the centre, is the foundation of everything we build at BRAHMA AI. Being recognised at this level confirms that approach is dependable enough for the most demanding work in the industry.”

Human facial performance is one of the hardest problems in generative media. Small losses in timing, gaze or expression change the performance. BRAHMA AI’s Neural Performance technology was built to hold those qualities fixed while enabling controlled changes of age, likeness and identity.

The technology was proven at feature-film scale on Robert Zemeckis’s Here. Younger versions of Tom Hanks and Robin Wright were visualised on set in near real time, and the system delivered approximately one hour of final 4K transformation for the finished film. It has since been used across feature films, television, live performance and multilingual content, most recently on Ramayana, where BRAHMA AI’s technology delivers performance-preserving English-language lip-sync for the film’s international release.

The core methods are protected by US Patent No. 12,322,018, ‘Latent Space Editing and Neural Animation to Generate Hyperreal Synthetic Faces.’ The same research now underpins ATMAN, BRAHMA AI’s digital-human technology, and the wider BRAHMA AI platform for creating, localising and governing enterprise audiovisual content.

The 2026 Technology & Engineering Emmy® Awards are presented by the National Academy of Television Arts & Sciences and will be held on 14 October 2026 at the Television Academy’s Saban Media Center in North Hollywood, California, in a joint ceremony with the Television Academy’s Engineering, Science & Technology Emmy® Awards. The official recipients are listed at televisionacademy.com.

About BRAHMA AI

BRAHMA AI is the AI-native operating system for enterprise content. It enables organisations to understand, organise, create, localise and govern audiovisual content at scale. 

Built on its Mind² philosophy, BRAHMA AI combines human creativity with machine intelligence to deliver high-fidelity content, faster workflows and trusted global distribution. Born in media, sports and entertainment, BRAHMA AI brings production-proven AI to organisations across entertainment, advertising, healthcare and financial services.

Visit www.brahma.io.

 

 

 

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Tata Elxsi Invests in KAVIA AI to Scale AI-Driven Software Engineering for Products and Enterprises

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BENGALURU, India, Sept. 10, 2026 /PRNewswire/ — Tata Elxsi, a global leader in design and technology services, today announced a strategic investment in KAVIA AI, a Silicon Valley-based enterprise AI platform company. The investment strengthens the collaboration between the two companies to help enterprises manage, modernise, and transform complex software environments at scale.

As a global leader in AI and GenAI-driven product and software engineering, Tata Elxsi enables enterprises to implement the AI Development Lifecycle (AIDLC), accelerating architecture design, brownfield refactoring, software development, quality assurance, deployment, continuous monitoring and debugging across the product and software lifecycle.

The collaboration brings together Tata Elxsi’s expertise in domain-led engineering with KAVIA AI’s knowledge graph and workflow intelligence platform. Over the past one year, the companies have worked together to deploy the platform for enterprise engineering use cases, addressing challenges around industry-specific product and software engineering, accelerated release cycles, quality, resilience, and cybersecurity readiness.

Manoj Raghavan, Chief Executive Officer and Managing Director, Tata Elxsi, said, “Through STEP.UP, Tata Elxsi’s startup engagement program for high-potential deep tech companies, we have worked closely with KAVIA AI and seen the strength of its technology firsthand. This investment reflects our shared vision for AI-driven software engineering.”

Across industries, distributed teams have been creating millions of lines of code over the years using multiple repositories and diverse technology stacks to evolve enterprise products and platforms. As organisations face this complex brownfield environment, critical knowledge often remains fragmented across code, documentation, systems, tools, and teams.

While most AI tools focus on accelerating coding, KAVIA AI enables enterprises to scale across the AIDLC by combining persistent knowledge, governed engineering artifacts, collaboration, traceability, and deployment through a single platform.

Labeeb Ismail, Founder and Chief Executive Officer, KAVIA AI, said, “We are delighted with this strategic investment by Tata Elxsi and the trust it has placed in us. KAVIA AI brings system assets for enterprises to establish AIDLC workflows, operating models, and the checks and balances needed to operationalise AI across the software lifecycle. Together with Tata Elxsi, we look forward to shaping the future of software delivery.”

Building on this foundation, Tata Elxsi and KAVIA AI are working together to harness the power of AI responsibly and help organisations transform their products and services.

About Tata Elxsi

Tata Elxsi is a global design and technology leader, driving innovation at the intersection of design, digital, and engineering. With 35+ years of experience across industries, the company delivers end-to-end solutions for automotive, media, healthcare, energy, smart manufacturing and communications—from embedded systems to cloud-native platforms.

Tata Elxsi combines domain-led consulting, full-stack development, and system integration with a portfolio of award-winning AI and GenAI platforms.

By combining AI-first thinking with full-stack product engineering, Tata Elxsi enables organisations to move from GenAI experimentation to scaled deployment—securely, efficiently, and with confidence.

For more information, visit www.tataelxsi.com.

About STEP.UP

STEP.UP is Tata Elxsi’s startup engagement program for deep tech startups, combining co-creation and joint go-to-market engagement with an innovation fund. The program supports founders with strategic investment, engineering and design expertise, and access to global markets. By bridging innovation and commercialization, STEP.UP helps accelerate the journey from breakthrough ideas to industry-scale impact.

For more information, visit https://www.tataelxsi.com/step.up.

About KAVIA AI

KAVIA AI is the enterprise software engineering platform for complex codebases. KAVIA connects teams through code understanding, workflow automation, artifact generation, reviewable code and validation across repositories and environments.

The platform supports Visual Studio Code, CLI and Git-based workflows and offers customer-controlled deployment options and flexible model choices.

Learn more at kavia.ai.

General inquiries: Submit a request through the KAVIA AI Contact Page.

 

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Tamar AI Unleashes Creativity with Glanze, a New AI Streaming Platform at 83rd Venice Film Festival

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VENICE, Italy, Sept. 10, 2026 /PRNewswire/ — Tamar AI, the Palo Alto-based AI-powered creative technology company behind TapNow, the world’s first AI-native Creative OS, today announced the launch of Glanze at the 83rd Venice Film Festival. As a streaming platform for original AI-native series, films, and explorable worlds, Glanze extends the TapNow ecosystem, creating a single connected path from creation to global audience.

Powered by TapNow and fed by its global IP incubation initiative 10,000 Parallel Universes, Glanze is a streaming platform built to redefine how stories are discovered, turning the exploration of original works into part of the entertainment experience. With Glanze now live, locally rooted AI-native series and films are brought to global audiences without the limits of traditional streaming platforms. Glanze opens with 40 titles available for preview, enabling creativity to travel without boundaries.

“Debuting Glanze at Venice, one of the world’s most prestigious film festivals and where the future of cinema is first seen, marks our ambition to establish AI as a creative and meaningful force in the global film industry. Glanze is not just a streaming platform but an integral part of the TapNow ecosystem, rooted in our belief that AI exists to amplify creation from idea to distribution,” said Klaus He, Co-founder of Tamar AI.

The Glanze launch was accompanied by a panel co-hosted by TapNow during the Venice Film Festival’s Venice Production Bridge on September 4. The “AI x Cinema: The 10,000 Parallel Universes Initiative” panel brought together AI filmmakers, industry leaders and film educators to explore AI’s creative and economic impact on filmmaking. The session closed with a technical presentation of “Primodia,” a flagship series from the 10,000 Parallel Universes initiative, to showcase TapNow’s Creative OS in action. On September 7, a curated screening of selected AI-native stories from the initiative offered a first look of the original worlds that Glanze is built to bring to global audiences.

Venice marks the beginning of a broader season of activity for Tamar AI, which will next bring its AI filmmaking community to Japan and Korea for Arena Peak Asia, its proprietary creator hackathon focused on cross-border AI storytelling, in October 16 – 19.

About Tamar AI
Tamar AI is a global AI-powered creative technology company headquartered in Palo Alto, California, built on the belief that AI should amplify the creator, not replace them. Its flagship product, TapNow, the world’s first AI-native Creative OS, powers an ecosystem spanning tools, community, talent development, production, education, and distribution, forming a continuous path from first idea to finished work, from creator community to global audience. Trusted by creators across 150+ countries and regions, Tamar AI supports creators at every stage of the creative lifecycle through AI Creation System, AI-native Creator ecosystem, and Glanze – the streaming platform for original AI-native IPs.

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SOURCE Tamar AI

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