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Professional Development Market Size In US is set to grow by USD 4.81 billion from 2024-2028, Technological innovations that complement professional development courses boost the market, Technavio

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NEW YORK, July 29, 2024 /PRNewswire/ — The professional development market size in US is estimated to grow by USD 4.81 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.36% during the forecast period. Technological innovations that complement professional development courses is driving market growth, with a trend towards increasing adoption of mobile learning. However, increasing popularity of open educational resources poses a challenge. Key market players include Acacia University, Adobe Inc., Cast Inc., Cisco Systems Inc., D2L Inc., Deloitte Touche Tohmatsu Ltd., Discovery Education Inc., Harvard University, Hone Group Inc., Houghton Mifflin Harcourt Co., John Wiley and Sons Inc., Kagan Publishing and Professional Development, Learning Tree International Inc., McGraw Hill LLC, Microsoft Corp., Penn Graduate School of Education, Project Management Institute Inc., Purdue University, Scholastic Corp., Skillsoft Corp., and UNIVERSITY OF VIRGINIA.

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Professional Development Market Scope In US

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.36%

Market growth 2024-2028

USD 4819.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.31

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US

Key companies profiled

Acacia University, Adobe Inc., Cast Inc., Cisco Systems Inc., D2L Inc., Deloitte Touche Tohmatsu Ltd., Discovery Education Inc., Harvard University, Hone Group Inc., Houghton Mifflin Harcourt Co., John Wiley and Sons Inc., Kagan Publishing and Professional Development, Learning Tree International Inc., McGraw Hill LLC, Microsoft Corp., Penn Graduate School of Education, Project Management Institute Inc., Purdue University, Scholastic Corp., Skillsoft Corp., and UNIVERSITY OF VIRGINIA

Market Driver

Professional development is a crucial aspect for educators to upskill and reskill, enhancing their competence. With the widespread use of smartphones and the Internet, mobile learning is an essential addition for professional development providers in the US market. Mobile learning enables educators to access learning materials anytime, anywhere, overcoming time constraints. It also fosters collaboration through resource sharing and communication. The trend of using mobiles for certification and licensure exam preparation is growing, offering vendors a competitive edge and expanding consumer base. Mobile learning can be implemented as a blended option or a replacement for traditional learning methods. Additionally, the increasing adoption of teleconferencing and distance learning by teachers for skill enhancement further propels mobile learning in professional development. This trend is anticipated to significantly impact the US professional development market during the forecast period. 

The Professional Development market in the US is a significant segment of the Training Industry and Education Market, focusing on helping students and educators enhance their skills and advance their careers. Major companies like Cast Inc., D2L Corp., Pearson Plc, McGraw Hill LLC, and others dominate this market. Market size varies by region and topics, with mobile learning and certification programs popular choices. The customer landscape includes K-12 educators, professionals seeking career advancement, and businesses investing in employee training. Research indicates continuous growth in this market, driven by the need for innovation in leadership, management, and coaching. Competition is fierce, with companies offering workshops, seminars, online resources, and certifications to meet diverse customer needs. Market sizing reports provide insights into the size and trends of this dynamic market. 

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Market Challenges

The professional development market in the US may experience a challenge due to the increasing availability of free or low-cost open educational resources. These resources, which include full open access (gold OA), delayed open access (gold OA), and open access via self-archiving (green OA), are freely accessible online and can reduce the demand for professional development courses. Additionally, massive open online courses (MOOCs) offer free IT courses, executive education, and employee development, provided by renowned institutions worldwide. While these courses offer flexibility and affordability, they do not always provide certification. Consequently, the availability of free online resources negatively impacts professional development vendors, potentially hindering market growth during the forecast period.The US professional development market, also known as the American training industry, is a significant area of growth in the U.S. Industry landscape. This market encompasses professional education, career training, and industry training. The market’s growth is driven by the increasing demand for professional skills development in various industries and American states. The market offers a wide range of products, including courses and content, to meet the learning needs of professionals. However, challenges persist, such as the adoption of new innovations and information delivery methods, and the impact of economic conditions on industry training budgets. Despite these challenges, the professional training market in North America continues to evolve, offering opportunities for both providers and learners.

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Segment Overview 

This professional development market in US report extensively covers market segmentation by  

End-user 1.1 K-121.2 Higher education1.3 Pre K-12Type 2.1 Online2.2 OfflineGeography 3.1 North America

1.1 K-12-  The K-12 segment of the professional development market in the US is experiencing steady growth due to the evolving educational landscape. Traditional K-12 education has historically focused on individual learning and memorization, but there is a shift towards student engagement, collaboration, and multimedia instruction. To effectively implement these new teaching methods, K-12 teachers require digital skills and knowledge of research-backed techniques. Due to time constraints, many teachers opt for online professional development courses for flexibility and customization. However, the complexity of new course content, teaching methods, and education laws can be challenging for educators, leading to high dropout rates. In 2022, the National Education Association reported a 55% dropout rate for educators. To mitigate this issue, districts are reimbursing teachers for professional development expenses. In STEM education, teachers seek deeper subject knowledge and awareness of new trends and technologies through professional development. Discovery Education Inc. Is an example of a platform providing interactive content, games, and career tools for K-12 educators. Additionally, ELL professional development courses help immigrant students learn English. The emergence of innovative K-12 online tutoring options is expected to fuel market growth during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Healthcare Education Solutions Market is projected to grow significantly, driven by advancements in medical technology and the increasing demand for skilled healthcare professionals. Meanwhile, the global Corporate Leadership Training Market is experiencing robust growth due to the rising need for effective leadership in a rapidly changing business environment. Both markets are expected to see continued investment and innovation, with key players focusing on integrating advanced technologies and personalized learning approaches to enhance training efficacy and outcomes.

Research Analysis

The professional development market in the US is a dynamic landscape driven by the need for continuous learning and skills acquisition in today’s rapidly evolving business environment. This segment encompasses a wide range of products and services designed to facilitate information dissemination, growth, and adoption of new ideas and technologies. From online courses and e-learning platforms to research reports and conferences, the market offers a wealth of content tailored to meet the diverse learning needs of students, educators, and businesses. Innovations such as artificial intelligence, virtual reality, and gamification are transforming the way we learn and train, making professional development more accessible, engaging, and effective than ever before. The internet has played a pivotal role in expanding the reach and impact of professional development, making it an indispensable tool for individuals and organizations seeking to stay competitive in their respective industries.

Market Research Overview

The Professional Development market in the US is a dynamic and growing landscape, driven by the need for continuous learning and skills advancement in various industries and educational sectors. This market encompasses a wide range of products and services, including courses, workshops, seminars, certifications, coaching, and online resources. The market is segmented by regions, topics, and end-users, with significant growth observed in areas like mobile learning, leadership, management, innovation, and K-12 education. The US Professional Development market is a large and diverse industry, with a customer landscape that includes educators, students, and professionals seeking career advancement and networking opportunities. Market sizing and research indicate continued growth in this segment, with key topics and innovations shaping the market’s direction. The competition is fierce, with companies offering a variety of solutions to meet the diverse needs of their customers. The US Professional Development market is an essential component of the Training Industry, Education Market, and Career Development sectors, with a significant impact on the American workforce and economy.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userK-12Higher EducationPre K-12TypeOnlineOfflineGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Primero Games Acquires Win Systems Gaming Division, Expanding International Reach

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Acquisition adds slot and electronic-roulette products, manufacturing capabilities and an installed base of more than 3,000 gaming positions across Latin America and the Caribbean.

NORCROSS, Ga., Sept. 4, 2026 /PRNewswire/ — Primero Games LLC (“Primero”), a provider of gaming content, technology and products, today announced the acquisition of the Gaming Division of Win Systems (“WSG”), including its Gold Club electronic-roulette business.

The acquisition expands Primero’s international presence and product portfolio, adding established slot and electronic-roulette products, manufacturing capabilities and gaming operations across Latin America and the Caribbean. Financial terms of the transaction were not disclosed.

The acquired operations have an installed base of more than 3,000 gaming positions in Mexico, Peru, Colombia, Puerto Rico, and Panama. Primero will support existing customers and products while introducing additional Primero game content, platform technology and development resources.

“This is an important step forward in executing Primero’s growth strategy to build a diversified, global gaming company,” said Mike Macke, Chairman of Primero Games. “Primero has built its reputation by creating compelling game content and developing innovative technology that helps operators deliver consistent revenue via engaging player experiences.”

“We are excited to welcome Eric Benchimol, Dario Zutel, and the talented WSG team to Primero,” Macke continued. “By combining Primero’s content and development expertise with WSG’s products, operations and customer relationships, we can deliver more products, more content and greater value to customers across a wider range of gaming markets.”

“This combination makes both businesses stronger,” said Eric Benchimol, CEO of Win Systems. “Pairing our installed base, manufacturing operations and market knowledge with Primero’s game library and development engine means we can bring more, and better, products to our customers faster than either company could alone. The team is energized, and we’re looking forward to getting to work as part of Primero.”

“This transaction marks an exciting new chapter for our Gaming Division,” said Dario Zutel, Executive Chairman of Win Systems. “We are confident that Primero Games is the right partner to build on what we have achieved and drive the business into its next stage of international growth.”

Building International Scale

Primero has an established presence in U.S. gaming markets, with a portfolio that includes game content, online gaming solutions, redemption kiosks, and a mature omnichannel gaming platform.  The WSG acquisition adds established products, manufacturing capabilities and long-standing customer relationships in international markets.

The WSG teams and infrastructure will continue to support customers in Mexico, Peru, Colombia, Puerto Rico, Panama and many other countries around the world. Primero and WSG are committed to providing continuity for every customer as Primero invests in the business and introduces additional products, content and technology.

About Primero Games

Primero Games is a leading provider of innovative games, platforms and products designed to deliver engaging player experiences and value to gaming operators across land-based and digital environments. Founded by gaming-industry veteran Mike Macke, Primero has made significant investment in its Hurricane gaming platform to support international expansion. The Hurricane platform is designed to support offline, online, single, and multi-game applications across emerging and regulated gaming markets. Primero’s Spark server-based gaming solution extends the Hurricane platform by offering value-added features such as business intelligence, linked and wide-area progressive jackpots, game content subscription features, and player marketing/retention.

Headquartered in the United States, the company designs, manufactures and markets a portfolio of more than 100 original titles for land-based and multi-game platforms, as well as online games for markets worldwide. With studios in the U.S., the U.K., and Canada, Primero combines international creative talent with deep technical expertise to produce high-performing, scalable gaming solutions. For more information, visit www.primerogames.com.

About Win Systems

Win Systems is a global technology company with extensive experience providing innovative solutions to the gaming industry. Through its international operations and long-standing customer relationships, the company specializes in casino management systems and has a strong track record of delivering technology and solutions to operators across multiple markets worldwide. Following the transaction, Win Systems will continue to focus on its remaining businesses and strategic opportunities, building on its technology expertise, international experience, and commitment to delivering value to its customers and partners.

Contacts:

Primero Games
Gina Lanphear, Director of Marketing
422019@email4pr.com 

WinSystems Gaming
Virginia Pin, Marketing Manager
422019@email4pr.com 

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SOURCE Primero Games

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AEON Launches Agentic Checkout, Powered by AI Card for Autonomous Commerce

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HONG KONG, Sept. 4, 2026 /PRNewswire/ — AEON, the settlement layer built for the AI economy, has launched Agentic Checkout, enabling AI agents to autonomously shop, check out, and pay across e-commerce platforms such as Shopify and Amazon. Powered by the AEON AI Card, Agentic Checkout gives agents controlled spending capabilities to turn user intent into completed purchases.

Natively integrated with Model Context Protocol (MCP) and the Universal Commerce Protocol (UCP), Agentic Checkout allows users to interact with an AI agent through a conversational interface, describe what they are looking for, and let the agent search for suitable products and build a shopping cart based on their requirements.

Once a product is selected, the user can authorize the purchase with an AEON AI Card settled over the Visa/Mastercard networks, allowing the agent to complete the transaction without exposing the user’s primary payment credentials or treasury wallet. The agent can move from product discovery to cart creation and payment, turning a natural-language request into a completed purchase.

AI Card: Giving AI Agents Controlled Spending Power

At the core of this experience is the AEON AI Card, designed to give AI agents financial autonomy while keeping spending under defined controls. 

The infrastructure supports single-use agent cards and predefined budget limits, allowing spending authority to be scoped to individual tasks or transactions. Backed by crypto-based authorization and connected to existing Visa payment infrastructure, the AI Card creates a bridge between on-chain assets and everyday commerce.

This allows agents to spend on behalf of users without requiring direct access to their primary wallets or traditional credit cards, bringing agentic commerce closer to a model where AI can not only assist users with decisions, but also securely execute those decisions in the real economy. 

Agentic Checkout to Bigger Commerce Ecosystem

Agentic Checkout is designed to give AI agents access to an open commerce ecosystem, rather than a limited list of curated merchants. Through Shopify, agents can search across 3M+ active storefronts in 175+ countries and more than a billion products, spanning categories including apparel, home, beauty, electronics, and books.

Shopify is one of the first environments where AEON’s Agentic Checkout capability is being demonstrated, but the underlying infrastructure is designed to extend across e-commerce ecosystems and support both physical and digital goods. Amazon and Travala are next, bringing mass-market retail and travel inventory into the same agent interface.

The infrastructure is also designed with the safeguards required for production use. Full card numbers and security codes never enter conversation logs or model context, while uncertain payment states are verified before any retry to prevent silent double charges.

As more commerce platforms become accessible to AI agents, the ability to securely authorize and settle these transactions will become increasingly important. AEON Agentic Checkout and AI Card provides the financial execution layer that allows agents to act within defined spending boundaries. And AEON is building the settlement infrastructure to enable these agents to transact, pay, and settle securely across the digital and physical economies.

Building the Settlement Layer for the AI Economy

The Agentic Checkout and AI Card represent two connected components of AEON’s agentic payment infrastructure: Agentic Checkout gives agents the ability to execute commerce, while AI Card gives them controlled financial authority to pay for it. Together, they connect agent intent, payment authorization, checkout execution, and settlement into a unified flow.

AI agents are increasingly capable of searching, reasoning, coordinating tasks, and making decisions on behalf of users. The next step is enabling those decisions to result in secure, verifiable economic transactions. AEON is building toward this infrastructure by combining agent identity, payment authorization, checkout execution, and settlement into a unified framework for the AI economy, enabling AI agents to transact across digital and physical economies, autonomously, securely, and within clearly defined financial boundaries.

About AEON

AEON is the native settlement layer built for the AI economy. By equipping agents with a comprehensive suite of programmable payment primitives, spanning across Agent Account, AI Card, AI Gateway, and more, AEON empowers autonomous AI to seamlessly navigate global value networks. Designed to eliminate the fee overhead, programmability gaps, and settlement lag of legacy infrastructure, AEON provides the universal financial rails needed for agents to enter the global economy across any currency, chain, or protocol.

Natively integrating with leading standards like x402, ERC-8004, MCP, and Google A2A, AEON enables verifiable AI payments at scale and connects agentic capabilities directly to a network of 50M+ global merchants. Having processed over $514M in cumulative volume for 2.3M+ users, AEON is backed by top investors including YZi Labs, IDG Capital, HashKey Capital, and the Stanford Blockchain Builders Fund. The $AEON token is live on major global exchanges including OKX, Bitget, Binance Alpha and Bithumb.

Website | X | Telegram | Medium | AEON Pay

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SOURCE AEON

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WOODLAND DIRECT OPENS NEW DISTRIBUTION CENTER IN RENO, NV

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AUBURN HILLS, Mich., Sept. 4, 2026 /PRNewswire/ — Woodland Direct, the nation’s premier e-commerce site for fire products, is opening a new 47,000-square-foot distribution center in Reno, NV. This is the company’s second distribution center, joining its world headquarters and distribution center in Auburn Hills, MI.

The new facility, officially opening in September, will improve the customer experience by shortening shipping times for West Coast customers.

“Woodland Direct has grown and evolved substantially over the past several years,” said President and Founder Andrew Ingram. “We already ship all around the country. By opening the Reno distribution center, we’re able to serve our West Coast customers more quickly and efficiently.”

The leadership team began exploring the idea of opening a second distribution center in the final quarter of 2025. Woodland worked with logistics consultants to determine whether an expansion west of the Rocky Mountains made sense, and Reno’s strategic location made it a natural choice for the expansion.

“We are excited to be a part of the Reno community, and we look forward to making our customers’ experience even more enjoyable,” said Gunnar Bennethum, senior manager of supply chain operations and business planning.

In addition to using local Reno companies Engineered Solutions, Teledata Technologies, and WTR Electrical to build and prep the warehouse, Bennethum and Warehouse Assistant Wesley Davey will be making the move from Auburn Hills to Reno to oversee operations.

The Reno distribution center will be using industry-standard software NetSuite to increase efficiency.

“This will be a new milestone for Woodland,” Bennethum added, “that will improve our inventory accuracy and allow our sales team to have better visibility of product availability.”

For more information on Woodland Direct, visit our website www.woodlanddirect.com/ or contact Drew Maresco at drew.maresco@woodlanddirect.com or (877) 771-2925.

ABOUT WOODLAND DIRECT

Woodland Direct is a premier online retailer specializing in fireplaces, patio heaters, fire pits, and outdoor living products. Founded in 2004, Woodland Direct offers a curated selection of top fire brands to homeowners, contractors, and businesses. Woodland Direct has the most NFI-certified sales professionals and Master Hearth Professionals under one roof. For more information, visit woodlanddirect.com.

Media Contact:

Drew Maresco

Drew.maresco@woodlanddirect.com

(877) 771-2925

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SOURCE Woodland Direct

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