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Automotive Steering Motor Market size is set to grow by USD 456.2 million from 2024-2028, Key developments boost the market, Technavio

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NEW YORK, Aug. 1, 2024 /PRNewswire/ — The global automotive steering motor market size is estimated to grow by USD 456.2 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 4.5% during the forecast period. key developments is driving market growth, with a trend towards continuous advances in automotive steering technology. However, increasing cost pressure from demand-side poses a challenge. Key market players include Allied Motion Technologies Inc., AMK Holding GmbH and Co. KG, BorgWarner Inc., Brose Fahrzeugteile SE and Co. KG, DENSO Corp., Hitachi Ltd., HL Mando Co. Ltd., Hyundai Motor Group, Johnson Electric Holdings Ltd., LG Innotek Co. Ltd., MAHLE GmbH, Melrose Industries Plc, Mitsuba Corp., Nexteer Automotive Group Ltd., Nidec Corp., NSK Ltd., Robert Bosch GmbH, thyssenkrupp AG, Toyota Motor Corp., and ZF Friedrichshafen AG.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Automotive Steering Motor Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.5%

Market growth 2024-2028

USD 456.2 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.23

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 57%

Key countries

China, US, Japan, Germany, and India

Key companies profiled

Allied Motion Technologies Inc., AMK Holding GmbH and Co. KG, BorgWarner Inc., Brose Fahrzeugteile SE and Co. KG, DENSO Corp., Hitachi Ltd., HL Mando Co. Ltd., Hyundai Motor Group, Johnson Electric Holdings Ltd., LG Innotek Co. Ltd., MAHLE GmbH, Melrose Industries Plc, Mitsuba Corp., Nexteer Automotive Group Ltd., Nidec Corp., NSK Ltd., Robert Bosch GmbH, thyssenkrupp AG, Toyota Motor Corp., and ZF Friedrichshafen AG

Market Driver

The automotive steering market is experiencing advancements due to increasing environmental concerns and emission norms. Manufacturers are investing heavily in research and development to improve engine efficiency and reduce emissions. This has led to innovations in steering system design and technology. The integration of electronics and safety systems is a key trend, with companies like DENSO introducing driving support systems and Nexteer Automotive Corporation developing new electronic architectures. Electromechanical steering systems are gaining popularity, offering improvements in comfort, efficiency, handling, and safety. These factors contribute to the expected growth of the global automotive steering market during the forecast period. 

The Automotive Steering Motor market is experiencing significant trends in 2021. Mining equipment manufacturers are integrating steering motors into heavy machinery for improved maneuverability. Advanced Driver Assistance Systems (ADAS) like parallel parking, lanekeeping assist, and highway assist are driving demand for steering motors in cars. Autonomous mobility and connected cars are also boosting the market, with steering-mounted electronics and automobile dashboard-based features becoming increasingly popular. However, challenges such as lockdowns, manufacturing plant closures, travel bans, and logistics disruptions have impacted production. Steering motor manufacturers are focusing on failsafe mechanisms to ensure safety. Steering wheel torque sensors and Electronic Control Units (ECUs) are key components. The dual-pinion segment is gaining traction due to its fuel economy benefits and improved steering feel. Key players include ZF, manufacturers of Electric Power Steering (EPS), and those focusing on hybrid systems. Steering wheel speed and position sensors, non-contact sensors from companies like LeddarTech, and steering-assisted safety features like Anti-Skid Reactive (ASR) and Dynamic Steering Response (DSR) are also shaping the market. Vehicle production, sales, and emission norms for luxury vehicles are influencing the market landscape. 

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Market Challenges

In the current automotive industry, component manufacturers encounter challenges with stringent quality requirements and cost pressures from Original Equipment Manufacturers (OEMs) due to increasing consumer demand and intense competition. Electronic components, particularly functional electronics like electric steering systems, face the highest cost pressure. OEMs demand high-quality components at restricted prices, pushing cost pressures across the value chain. To maintain profitability, automakers explore options such as outsourcing manufacturing to low-cost countries like China, South Korea, and Taiwan. However, rising labor costs in these countries may challenge the sustainability of low production costs in the forecast period. To remain competitive, stakeholders must devise growth strategies while maintaining quality and controlling costs.The Automotive Steering Motor market faces several challenges in various vehicle segments. In the passenger car segment, the shift to Electric Vehicles (EVs) and Electrified Power Steering (EPS) systems is a major trend. However, the implementation of these systems in Heavy-duty vehicles, Pickups, and Commercial Vehicles, including Tractors and Construction Equipment, poses unique challenges due to their weight and power requirements. Key players like Schaeffler, Infineon Technologies, and OEMs are investing in developing lightweight steering solutions to address these challenges. However, cost and profitability remain critical factors, especially in the context of evolving emissions standards and automotive electrification. Policies and incentives play a crucial role in shaping the market. For instance, the European Union’s CO2 emissions standards and the US’s Low Emission Vehicle (LEV) program are driving the adoption of EPS systems. The market for steering motors includes steering columns, steering boxes, and electric components like motors and vehicle control units. Hydraulic power steering systems continue to dominate, but electrically assisted systems are gaining popularity due to their fuel efficiency and environmental benefits. In conclusion, the Automotive Steering Motor market is undergoing significant changes due to the shift to EVs and electrification, weight requirements, and emissions standards. Companies must innovate to meet these challenges while ensuring cost-effectiveness and profitability.

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Segment Overview 

This automotive steering motor market report extensively covers market segmentation by

Application 1.1 Passenger car1.2 Commercial vehicleGeography 2.1 APAC2.2 Europe2.3 North America2.4 South America2.5 Middle East and Africa

1.1 Passenger car- The Automotive Steering Motor Market is experiencing significant growth due to the increasing demand for electric and hybrid vehicles. These vehicles require an electric steering system, which is driving the market forward. Major automakers are investing in research and development to improve fuel efficiency and reduce emissions, making electric steering motors an essential component. Additionally, the growing trend towards autonomous driving is also expected to boost market growth. Overall, the Automotive Steering Motor Market is poised for continued expansion in the coming years.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Automotive Steering Motor Market is experiencing significant growth due to the shift towards electrification in the automotive industry. Emissions standards are driving the demand for Electrically Assisted Power Steering (EAPS) systems, which reduce CO2 emissions by up to 10% compared to traditional hydraulic power steering. The passenger car segment and Electric Vehicles (EVs) are the major consumers of steering motors. OEMs are integrating steering-mounted electronics and automobile dashboard-based systems, including radio and music, cruise control, and climate control, into steering motors. However, the market is facing challenges due to lockdowns and travel bans, which have affected the production of vehicles and the logistics of raw material shipments. Infineon Technologies and other key players are investing in research and development to improve the efficiency and performance of steering motors. The construction of operational plants and the manufacturing of electric components are also crucial for the growth of the steering motor market.

Market Research Overview

The Automotive Steering Motor Market is experiencing significant growth due to the increasing adoption of automotive electrification and emissions standards. Electric Vehicles (EVs) and Electrically Assisted Power Steering (EAPS) systems are becoming increasingly popular in both the passenger car segment and commercial vehicles. Hydraulic power steering is being gradually replaced by Electrically Assisted Steering (EAS) systems, which use electric components and motors to assist the driver. The vehicle control unit plays a crucial role in managing the steering system, ensuring safety features such as Advanced Driver Assistance Systems (ADAS), lane keeping assist, and highway assist function optimally. The steering market is not limited to automobiles alone, with construction and mining equipment also adopting steering motor technology for improved maneuverability and fuel economy. Steering-mounted electronics and automobile dashboard-based systems, including radio and music, cruise control, climate control, call answering, and steering-assisted safety features, are driving market growth. The market has been impacted by various factors, including lockdowns, manufacturing plant closures, travel bans, and logistics disruptions. However, the shift towards autonomous mobility, connected cars, and failsafe mechanisms is expected to offset these challenges. Steering wheel sensors, torque sensors, and ECUs are essential components of the steering system, with non-contact sensors and LeddarTech’s LiDAR technology playing a significant role in enhancing steering accuracy. Manufacturers of EPS, such as Infineon Technologies, ZF, AKC, and Schaeffler, are investing in hybrid systems and developing lightweight steering solutions to improve cost and profitability. The market also includes steering columns, steering boxes, and steering systems for pickups, heavy-duty vehicles, and tractors. Policies and incentives are driving the adoption of steering motor technology in luxury vehicles, with emission norms and steering wheel speed and position sensors playing a crucial role in ensuring fuel economy and steering feel.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPassenger CarCommercial VehicleGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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LYKSTAGE Launches Patented Video Platform That Pays Creators and Viewers — Now Live Across Five Countries

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MUMBAI, India, April 20, 2026 /PRNewswire/ — LYKSTAGE, a video-sharing platform owned by LYK Inc., a Delaware-based entity, and founded by New York-based entrepreneur Adris Chakraborty, is redefining how the creator economy works — with a patented monetization model no other platform can legally replicate.

Built by a technology team in India under Manhattan Tech Ventures, LYKSTAGE runs on a patented Watch-Time Monetization Model that fundamentally changes who earns from video content. Creators earn whenever their content’s watch time gets monetized — no subscriber minimums, no waiting periods, and no thresholds to cross before earning begins.

What makes the model unprecedented is that viewers earn too. Logged-in viewers are rewarded whenever their watch time gets monetized — when they watch content uninterrupted and the ad served during viewing is fully consumed. When that happens, the creator earns, the viewer is rewarded, and the platform earns. Every reward is funded by actual ad revenue — not venture capital subsidies. The model is entirely self-sustaining.

The platform serves both skippable and non-skippable ads, determined by an ad server algorithm that optimizes based on viewing patterns and content traction. For advertisers, impressions are served intelligently — matching the right ad format to the right moment, delivering higher completion rates and genuine attention.

LYKSTAGE is now live across five markets — India, the United States, the United Kingdom, Canada, and the UAE — and available on Samsung TV, LG TV, Roku, Apple TV, Android TV, Amazon Fire TV, desktop, mobile web, and native apps on both the App Store and Google Play Store.

Adris Chakraborty, a Kolkata-born Columbia Business School alumnus based in the US since 2003, co-founded Mediamorphosis Advertising & Technology Inc. in New York in 2006 with his spouse and business partner Poulami Mukherjee. The company expanded to the UK in 2012, followed by Manhattan Communications in India — building a multicultural advertising group spanning five countries with over 100 clients, providing LYKSTAGE with built-in advertiser relationships and market intelligence.

The platform has crossed over one million users across all markets, with more than 20,000 creators on board and growing across all five countries — achieved with minimal paid marketing.

LYKSTAGE is a transparent, patented system where the people who create the value are the ones who earn from it.

Sign up at:
Android – https://play.google.com/store/apps/details?id=com.lykstage.app
Apple – https://apps.apple.com/in/app/lykstage-video-streaming/id6754064834

Logo: https://mma.prnewswire.com/media/2960187/LYKSTAGE_Logo.jpg

 

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Towngas and Tencent forge strategic partnership to drive “Energy + Tech” smart digital transformation

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HONG KONG, April 20, 2026 /PRNewswire/ — The Hong Kong and China Gas Company Limited (Towngas) and Tencent have signed a strategic partnership agreement in Hong Kong. The two companies will collaborate extensively on unified cloud resource management, digital platform development, large artificial intelligence (AI) models and applications, customer engagement enhancement, and R&D tool synergy. Together, they aim to drive the smart digital transformation of the energy sector.

The partnership dates back to 2020, when Towngas Lifestyle, the extended business division of Towngas, first teamed up with Tencent Cloud. In 2021, Towngas Energy, the Group’s renewable energy arm, worked with Tencent Cloud to build a smart energy ecosystem, which currently supports over a hundred integrated energy projects for the business segment. In 2023, Towngas Lifestyle and Tencent Cloud entered into a comprehensive strategic partnership spanning cloud platforms, big data, AI, and customer engagement, delivering one-stop lifestyle solutions to 46 million household customers across Hong Kong and the Chinese mainland. This latest agreement marks a comprehensive, group-level strategic partnership between Towngas and Tencent. It is designed to pool their resources, achieve cross-divisional synergy, drive quality and efficiency gains, and accelerate AI innovation.

Over the past six years, this collaboration has yielded remarkable results. Powered by Tencent Cloud, Towngas Lifestyle has upgraded the digital foundation and driven application innovation for its Towngas Lifestyle Cloud (TLC) platform. Furthermore, leveraging Tencent Cloud’s TBDS (Tencent Big Data Suite), it built the Towngas Analytics Platform (TAP), which currently supports big data applications for over 70 affiliated city-gas companies as well as its Hong Kong operations.

In terms of AI applications, Towngas Lifestyle has capitalised on Tencent’s AI computing power and large model technology to launch innovative tools such as smart safety inspections and AI service agents, significantly boosting the efficiency of frontline staff at gas companies. To better serve its customers, the company has deeply integrated Tencent’s WeCom to improve customer outreach. On the R&D front, Towngas Lifestyle has widely adopted Tencent’s AI development tools to streamline workflows. Moreover, the partners have successfully replicated their mainland successes in Hong Kong, completing the cross-border deployment of the TAP platform and advancing the upgrade of the city’s business systems.

Mr Peter Wong Wai-yee, Managing Director of Towngas, said: “Tencent’s leading position in AI and digital technology is obvious to all. Since 2020, the two parties have established a strong partnership, expanding from Towngas Lifestyle’s extended business to cooperation on the smart energy platform for the renewable energy segment, and gradually extending from the mainland to Hong Kong. As an enterprise with a 164-year history, Towngas has grown to possess a customer base of over 120 million since entering the mainland gas utility business in 1994. Facing such a massive number of customers, data security is of paramount importance. How to build a secure and efficient system for management and service has become a critical issue for business development. We are confident in joining hands with Tencent to co-build a secure and efficient digital system, comprehensively elevate the customer service experience and operational efficiency, and jointly pioneer more possibilities for ‘Energy + Tech’.”

Mr Dowson Tong, Senior Executive Vice President of Tencent and CEO of Tencent Cloud and Smart Industries Group, stated that as a household brand in Hong Kong, Towngas’s “customer-centric” service philosophy aligns closely with Tencent’s corporate mission of “Value for Users, Tech for Good”. Over the past six years, Tencent has engaged in deep collaboration with multiple segments under Towngas, empowering businesses with technology to achieve precise operations. Tencent looks forward to taking this exchange as a new starting point, further consolidating the “Cloud + AI” technological foundation based on existing cooperation, and deeply integrating Tencent’s digital capabilities with Towngas’s rich application scenarios. Through technological innovation, the goal is to achieve better customer service delivery and enhance operational efficiency, exploring a new path to sustainable development for the smart upgrade of the energy industry while ensuring data security and user privacy.

Looking ahead, the two companies will continue to deepen their collaboration in migrating core businesses to the cloud, co-building digital platforms, deploying large models and AI applications, and enhancing customer engagement. This will not only deliver a superior experience for gas customers but also set a benchmark for the high-quality transformational development of the energy industry.

 

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SOURCE Tencent Cloud

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DMEGC Solar Achieves EcoVadis Gold Medal, Underscoring Its Commitment to ESG Excellence

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JINHUA, China, April 20, 2026 /PRNewswire/ — On April 15, DMEGC Solar, a global leader in magnetic materials and renewable energy solutions, achieved a milestone breakthrough in sustainable development. With outstanding performance in environmental protection, social responsibility, and other key areas, the company earned a Gold Medal from the internationally recognized rating agency EcoVadis, scoring 82 points. This places DMEGC Solar in the top 3% of all rated companies worldwide, surpassing 97% of participants.

EcoVadis is a globally leading sustainability assessment platform, having rated over 150,000 companies across more than 250 industries and 185 countries. Its evaluation framework covers 21 indicators across four core themes: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement. The platform aims to assess the sustainability performance and social responsibility of companies within global supply chains.

DMEGC Solar participated in the assessment at the group level rather than as a single factory, demonstrating outstanding strength across all four dimensions. In the Labor & Human Rights dimension, the company has established a comprehensive employee rights protection system, strictly implemented occupational health and safety standards, and promoted employee development and career growth, ranking in the top 1% of its industry.

In the Sustainable Procurement dimension, the company has built a full-chain green supply chain management mechanism, collaborating with core suppliers to create a “cooperative carbon reduction” ecosystem. Initiatives such as packaging material recycling, green electricity usage, and localized collaborative production have enabled a low-carbon, traceable supply chain, also ranking in the top 1% of the industry.

Coupled with strong performances in environmental governance and business ethics, the company achieved an impressive score of 82, surpassing 97% of evaluated companies and earning the Gold Medal. This distinction places DMEGC Solar at the top in the global solar module manufacturers to receive such recognition.

This Gold Medal rating will for sure strengthen the company’s competitiveness in overseas markets. On one hand, its industry-leading ESG performance helps meet policy requirements related to sustainable supply chains, enhancing both the premium pricing of its products in international markets and its ability to secure orders. On the other hand, this recognition will boost customer and partner trust in the company’s brand, supporting the expansion of market share for its core products—such as photovoltaic modules, residential energy storage systems, and magnetic materials—while consolidating its market leadership.

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