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Automotive Steering Motor Market size is set to grow by USD 456.2 million from 2024-2028, Key developments boost the market, Technavio

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NEW YORK, Aug. 1, 2024 /PRNewswire/ — The global automotive steering motor market size is estimated to grow by USD 456.2 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 4.5% during the forecast period. key developments is driving market growth, with a trend towards continuous advances in automotive steering technology. However, increasing cost pressure from demand-side poses a challenge. Key market players include Allied Motion Technologies Inc., AMK Holding GmbH and Co. KG, BorgWarner Inc., Brose Fahrzeugteile SE and Co. KG, DENSO Corp., Hitachi Ltd., HL Mando Co. Ltd., Hyundai Motor Group, Johnson Electric Holdings Ltd., LG Innotek Co. Ltd., MAHLE GmbH, Melrose Industries Plc, Mitsuba Corp., Nexteer Automotive Group Ltd., Nidec Corp., NSK Ltd., Robert Bosch GmbH, thyssenkrupp AG, Toyota Motor Corp., and ZF Friedrichshafen AG.

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Automotive Steering Motor Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.5%

Market growth 2024-2028

USD 456.2 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.23

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 57%

Key countries

China, US, Japan, Germany, and India

Key companies profiled

Allied Motion Technologies Inc., AMK Holding GmbH and Co. KG, BorgWarner Inc., Brose Fahrzeugteile SE and Co. KG, DENSO Corp., Hitachi Ltd., HL Mando Co. Ltd., Hyundai Motor Group, Johnson Electric Holdings Ltd., LG Innotek Co. Ltd., MAHLE GmbH, Melrose Industries Plc, Mitsuba Corp., Nexteer Automotive Group Ltd., Nidec Corp., NSK Ltd., Robert Bosch GmbH, thyssenkrupp AG, Toyota Motor Corp., and ZF Friedrichshafen AG

Market Driver

The automotive steering market is experiencing advancements due to increasing environmental concerns and emission norms. Manufacturers are investing heavily in research and development to improve engine efficiency and reduce emissions. This has led to innovations in steering system design and technology. The integration of electronics and safety systems is a key trend, with companies like DENSO introducing driving support systems and Nexteer Automotive Corporation developing new electronic architectures. Electromechanical steering systems are gaining popularity, offering improvements in comfort, efficiency, handling, and safety. These factors contribute to the expected growth of the global automotive steering market during the forecast period. 

The Automotive Steering Motor market is experiencing significant trends in 2021. Mining equipment manufacturers are integrating steering motors into heavy machinery for improved maneuverability. Advanced Driver Assistance Systems (ADAS) like parallel parking, lanekeeping assist, and highway assist are driving demand for steering motors in cars. Autonomous mobility and connected cars are also boosting the market, with steering-mounted electronics and automobile dashboard-based features becoming increasingly popular. However, challenges such as lockdowns, manufacturing plant closures, travel bans, and logistics disruptions have impacted production. Steering motor manufacturers are focusing on failsafe mechanisms to ensure safety. Steering wheel torque sensors and Electronic Control Units (ECUs) are key components. The dual-pinion segment is gaining traction due to its fuel economy benefits and improved steering feel. Key players include ZF, manufacturers of Electric Power Steering (EPS), and those focusing on hybrid systems. Steering wheel speed and position sensors, non-contact sensors from companies like LeddarTech, and steering-assisted safety features like Anti-Skid Reactive (ASR) and Dynamic Steering Response (DSR) are also shaping the market. Vehicle production, sales, and emission norms for luxury vehicles are influencing the market landscape. 

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Market Challenges

In the current automotive industry, component manufacturers encounter challenges with stringent quality requirements and cost pressures from Original Equipment Manufacturers (OEMs) due to increasing consumer demand and intense competition. Electronic components, particularly functional electronics like electric steering systems, face the highest cost pressure. OEMs demand high-quality components at restricted prices, pushing cost pressures across the value chain. To maintain profitability, automakers explore options such as outsourcing manufacturing to low-cost countries like China, South Korea, and Taiwan. However, rising labor costs in these countries may challenge the sustainability of low production costs in the forecast period. To remain competitive, stakeholders must devise growth strategies while maintaining quality and controlling costs.The Automotive Steering Motor market faces several challenges in various vehicle segments. In the passenger car segment, the shift to Electric Vehicles (EVs) and Electrified Power Steering (EPS) systems is a major trend. However, the implementation of these systems in Heavy-duty vehicles, Pickups, and Commercial Vehicles, including Tractors and Construction Equipment, poses unique challenges due to their weight and power requirements. Key players like Schaeffler, Infineon Technologies, and OEMs are investing in developing lightweight steering solutions to address these challenges. However, cost and profitability remain critical factors, especially in the context of evolving emissions standards and automotive electrification. Policies and incentives play a crucial role in shaping the market. For instance, the European Union’s CO2 emissions standards and the US’s Low Emission Vehicle (LEV) program are driving the adoption of EPS systems. The market for steering motors includes steering columns, steering boxes, and electric components like motors and vehicle control units. Hydraulic power steering systems continue to dominate, but electrically assisted systems are gaining popularity due to their fuel efficiency and environmental benefits. In conclusion, the Automotive Steering Motor market is undergoing significant changes due to the shift to EVs and electrification, weight requirements, and emissions standards. Companies must innovate to meet these challenges while ensuring cost-effectiveness and profitability.

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Segment Overview 

This automotive steering motor market report extensively covers market segmentation by

Application 1.1 Passenger car1.2 Commercial vehicleGeography 2.1 APAC2.2 Europe2.3 North America2.4 South America2.5 Middle East and Africa

1.1 Passenger car- The Automotive Steering Motor Market is experiencing significant growth due to the increasing demand for electric and hybrid vehicles. These vehicles require an electric steering system, which is driving the market forward. Major automakers are investing in research and development to improve fuel efficiency and reduce emissions, making electric steering motors an essential component. Additionally, the growing trend towards autonomous driving is also expected to boost market growth. Overall, the Automotive Steering Motor Market is poised for continued expansion in the coming years.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Automotive Steering Motor Market is experiencing significant growth due to the shift towards electrification in the automotive industry. Emissions standards are driving the demand for Electrically Assisted Power Steering (EAPS) systems, which reduce CO2 emissions by up to 10% compared to traditional hydraulic power steering. The passenger car segment and Electric Vehicles (EVs) are the major consumers of steering motors. OEMs are integrating steering-mounted electronics and automobile dashboard-based systems, including radio and music, cruise control, and climate control, into steering motors. However, the market is facing challenges due to lockdowns and travel bans, which have affected the production of vehicles and the logistics of raw material shipments. Infineon Technologies and other key players are investing in research and development to improve the efficiency and performance of steering motors. The construction of operational plants and the manufacturing of electric components are also crucial for the growth of the steering motor market.

Market Research Overview

The Automotive Steering Motor Market is experiencing significant growth due to the increasing adoption of automotive electrification and emissions standards. Electric Vehicles (EVs) and Electrically Assisted Power Steering (EAPS) systems are becoming increasingly popular in both the passenger car segment and commercial vehicles. Hydraulic power steering is being gradually replaced by Electrically Assisted Steering (EAS) systems, which use electric components and motors to assist the driver. The vehicle control unit plays a crucial role in managing the steering system, ensuring safety features such as Advanced Driver Assistance Systems (ADAS), lane keeping assist, and highway assist function optimally. The steering market is not limited to automobiles alone, with construction and mining equipment also adopting steering motor technology for improved maneuverability and fuel economy. Steering-mounted electronics and automobile dashboard-based systems, including radio and music, cruise control, climate control, call answering, and steering-assisted safety features, are driving market growth. The market has been impacted by various factors, including lockdowns, manufacturing plant closures, travel bans, and logistics disruptions. However, the shift towards autonomous mobility, connected cars, and failsafe mechanisms is expected to offset these challenges. Steering wheel sensors, torque sensors, and ECUs are essential components of the steering system, with non-contact sensors and LeddarTech’s LiDAR technology playing a significant role in enhancing steering accuracy. Manufacturers of EPS, such as Infineon Technologies, ZF, AKC, and Schaeffler, are investing in hybrid systems and developing lightweight steering solutions to improve cost and profitability. The market also includes steering columns, steering boxes, and steering systems for pickups, heavy-duty vehicles, and tractors. Policies and incentives are driving the adoption of steering motor technology in luxury vehicles, with emission norms and steering wheel speed and position sensors playing a crucial role in ensuring fuel economy and steering feel.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPassenger CarCommercial VehicleGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

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SOURCE Fibocom Wireless Inc.

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DR. PHONE FIX ANNOUNCES SECOND TRANCHE CLOSING OF NON-BROKERED CONVERTIBLE DEBENTURE UNIT FINANCING

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/NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES/

EDMONTON, AB, July 18, 2026 /CNW/ — Dr. Phone Fix Canada Corporation (“Dr. Phone Fix” or the “Company”) (TSXV: DPF) is pleased to announce that, further to its news release dated May 19, 2026 and June 24, 2026 (the “Prior News Releases”), it has closed the second tranche of its non-brokered private placement (the “Offering”) of convertible debenture units of the Company (each, a “Unit”). The Company issued 726 Units, at a price of $1,000 per Unit, for aggregate gross proceeds of $726,000. Each Unit is comprised of (i) one $1,000 principal amount unsecured convertible debenture of the Company (a “Convertible Debenture”) and (ii) 3,125 common share (“Common Share”) purchase warrants of the Company (each, a “Warrant”). Additional detail on the Offering, including terms of the Convertible Debentures and Warrants, is set out in the Prior News Releases.

In connection with the Offering, the Company paid a finder’s fee consisting of an aggregate cash fee of $50,820 and issued an aggregate of 317,625 common share purchase warrants of the Company (each, a “Finder’s Warrant”) to certain qualified arm’s length parties. Each Finder’s Warrant is exercisable to acquire one Common Share of the Company at an exercise price of $0.22 prior to the date that is 24 months from the date of issuance.

All securities issued pursuant to the Offering, including any Common Shares issuable upon conversion of the Convertible Debentures or exercise of the Warrants and Finder’s Warrants, are subject to a statutory hold period of four months and one day from the closing of the Offering, in accordance with applicable securities laws and TSX Venture Exchange (the “TSXV”) policies. 

The Offering remains subject to final acceptance of the TSXV.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described in this news release in the United States. Such securities have not been, and will not be, registered under the U.S. Securities Act, or any state securities laws, and, accordingly, may not be offered or sold within the United States, or to or for the account or benefit of persons in the United States or “U.S. Persons”, as such term is defined in Regulation S promulgated under the U.S. Securities Act, unless registered under the U.S. Securities Act and applicable state securities laws or pursuant to an exemption from such registration requirements.

About Dr. Phone Fix

Dr. Phone Fix is a national, award-winning, eco-friendly, and customer-centric leader in Canada’s cell phone and electronics repair and certified pre-owned device industry. Founded in 2019, the Company now operates 44 retail locations nationwide through a standardized and scalable operating platform designed to support consistent execution across multiple markets, delivering fast, reliable, and environmentally conscious repair services alongside a curated selection of certified pre-owned devices and premium accessories. Dr. Phone Fix maintains strong partnerships with OEMs and certified suppliers, ensuring consistently high-quality standards across its national footprint. With a focus on responsible device lifecycle management, customer service, and operational discipline, Dr. Phone Fix continues to set the benchmark for device care and resale in Canada.

www.docphonefix.com

NEITHER THE TSXV NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSXV) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS NEWS RELEASE.

Forward-Looking Information and Cautionary Statements

Certain information in this news release constitutes forward-looking statements under applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expect”, “potential”, “believe”, “intend” or the negative of these terms and similar expressions. Forward-looking statements in this news release include statements relating to: the final acceptance of the Offering by the TSXV; and the expected use of proceeds following the closing of the Offering. Forward-looking information in this news release is based on certain assumptions and expected future events, namely: the Company’s financial condition and development plans do not change as a result of unforeseen events; the TSXV will provide its final acceptance of the Offering; and the Company will be able to obtain the financing required in order to develop and continue its business and operations. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including but not limited to: the Company’s inability to obtain TSXV final acceptance for the Offering; the potential failure to complete the balance of the Offering or to raise the full anticipated gross proceeds; market conditions and investor demand for the Company’s securities; the Company’s inability to deploy the proceeds as currently intended; and general economic and market conditions. Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company’s expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.

 

SOURCE Dr. Phone Fix

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Technology

Football Tournament Season Sparks Global Social Connection Surge as 3Fun Reports Growth Across Key Markets

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NEW YORK, July 18, 2026 /PRNewswire/ — As the World Cup enters its final stage and fans celebrate across the globe, new data from 3Fun, the leading dating app for open-minded singles and partners, reveals that the World Cup’s impact extends far beyond the stadium. The tournament has ignited a massive surge in global social activity, with users increasingly turning to the platform to translate sporting euphoria into personal connections.

The “Celebratory Intimacy” Effect: Why Winning Drives Matching

Psychological research has long suggested that major sports victories do more than just boost national pride; they influence human biology and intimacy. Studies indicate that watching a favorite team win can temporarily elevate testosterone levels in fans, leading to a surge in sexual desire and “celebratory intimacy”. This theory is vividly reflected in 3Fun’s latest performance metrics.

Compared with the previous 20-day period, 3Fun saw a 6.13% increase in Daily Active Users (DAU) during the peak of the World Cup season (June 23 – July 12), adding more than 275,000 active participants. The platform’s “heat” was further evidenced by an additional 446,491 messages sent, while the user match rate jumped by 5.71%, resulting in nearly 50,000 new connections.

Spain and Argentina Lead the “Lust for Victory”

The data shows a direct correlation between success on the pitch and activity on 3Fun. Nations with deep football cultures and strong tournament performances saw the highest growth:

Spain: Witnessed a staggering 37.56% surge in new users.Argentina: Followed with a 26.62% increase.France & Mexico: Saw growth rates of 25.44% and 21.42% respectively.

In the U.S., cities like Houston (+8.98%) and New York (+7.45%) led the way. This trend aligns with a broader cultural shift: recent 3Fun data reveals that 69% of Americans report a growing interest in non-traditional relationships, with 77% of seekers preferring dating apps to find compatible partners.

Digital Jet-Setting: 3Fun’s “Roaming” Feature Becomes a Fan Favorite

While millions traveled for the games, many more “traveled” virtually. 3Fun’s new Roaming feature, currently in gray-scale testing, allows users to explore connections beyond their current location by virtually discovering communities in other cities.

The top 10 “Roaming” destinations during the Football Tournament  season reveal where the world’s social interest was concentrated:

Sao Paulo, Brazil (17.35% of total roaming volume)New York, USA (14.82%)Las Vegas, USA (11.37%)Los Angeles, USA (11.19%)London, UK (9.89%)Rio de Janeiro, Brazil (7.40%)Houston, USA (7.36%)Dallas, USA (7.18%)Miami, USA (6.85%)Chicago, USA (6.60%).

The dominance of Brazilian cities like Sao Paulo and Rio de Janeiro highlights a “digital pilgrimage” to the spiritual home of football, where users sought to connect with the local energy and like-minded fans.

3Fun Insight: Connection Beyond the Game

“Major global events like the World Cup bring people together far beyond the borders of the pitch,” said Daniel Morgan, 3Fun’s Director of Social Trends. “Our data shows that users aren’t just looking for scores; they are looking for meaningful, shared experiences. Whether through virtual roaming or local matching, these events create unique windows for people to explore their desires in a safe, celebratory, and inclusive community”.

Daniel further noted, “With 72% of users noticing growing acceptance of diverse relationship styles, global sports events such as the World Cup represent a moment when people feel more open to meeting others and exploring new forms of connection”.

About 3Fun: With over 10 million downloads and 3 million verified active users worldwide, 3Fun is the leading dating app for open-minded singles and partners to meet like-minded people. The platform provides a safe and inclusive space to explore ethical open relationships and polyamory, fostering community and connection without judgment. 

Disclaimer: 3Fun is not affiliated with, endorsed by, or sponsored by FIFA, the World Cup, or any official World Cup organizing body. All references to the tournament are descriptive or for informational and topical context only.

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SOURCE 3Fun

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