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IoT Platform Market size is set to grow by USD 20.71 billion from 2024-2028, Large-scale benefits of using iot devices boost the market, Technavio

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NEW YORK, Aug. 13, 2024 /PRNewswire/ — The global IoT platform market size is estimated to grow by USD 20.71 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 26.06% during the forecast period. Large-scale benefits of using iot devices is driving market growth, with a trend towards development of open wi-fi networks. However, rise in privacy and security issues poses a challenge. Key market players include Accenture Plc, Alphabet Inc., Amazon.com Inc., AT and T Inc., Axiros GmbH, Cisco Systems Inc., Davra, Echelon Solutions Group, General Electric Co., Huawei Technologies Co. Ltd., Intel Corp., International Business Machines Corp., Microsoft Corp., Nokia Corp., PTC Inc., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, Siemens AG, and Wipro Ltd..

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IoT Platform Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 26.06%

Market growth 2024-2028

USD 20716.2 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

21.6

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

APAC at 42%

Key countries

US, China, Germany, Japan, and UK

Key companies profiled

Accenture Plc, Alphabet Inc., Amazon.com Inc., AT and T Inc., Axiros GmbH, Cisco Systems Inc., Davra, Echelon Solutions Group, General Electric Co., Huawei Technologies Co. Ltd., Intel Corp., International Business Machines Corp., Microsoft Corp., Nokia Corp., PTC Inc., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, Siemens AG, and Wipro Ltd.

Market Driver

OpenWireless.org, a cyber activist group, aims to enhance Internet connectivity by encouraging wireless device sharing. Their software converts mobile devices into wireless access points, potentially creating a ubiquitous public network. This could reduce network congestion and allow more simultaneous connections. The group plans to ensure privacy by routing traffic through Tor or VPN and using EAP-TLS encryption. They prioritize router owners’ needs and believe this network could help solve privacy issues, increase IoT adoption, and decrease connectivity issues globally. This initiative could lead to significant market growth for IoT devices during the forecast period. 

IoT platforms are transforming business landscapes by enabling connectivity and communication between various devices and systems. Trending industries like HealthTech, EduTech, FinTech, GamingTech, and Industry 4.0 are embracing IoT technology to enhance operations and customer experiences. Key trends include the integration of AI, 5G, edge computing, and big data. Audio equipment products are now IoT-enabled, allowing real-time monitoring and analytics. Middleware, processing units, memory units, connectivity modules, commercial sensors, actuators, and IoT architecture are crucial components of these platforms. Enterprise IoT platforms cater to large-size organizations, offering device management, data storage, data analytics, and data centers. IoT Carrier 1NCE ensures seamless connectivity. The hybrid segment is gaining popularity, allowing on-premise and cloud deployment. Major players include IoT ecosystem members like Microsoft Azure, IBM Watson, and Google Cloud Platform. IoT architecture includes the IoT carrier, platform, middleware, processing unit, memory unit, connectivity module, commercial sensors, actuators, and data centers. In conclusion, IoT platforms are revolutionizing industries, from Healthcare organizations to Media & Entertainment, by providing efficient device management, connectivity, and data analytics. 

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Market Challenges

IoT platforms are gaining popularity in both consumer and enterprise markets, offering numerous benefits such as automation, efficiency, and real-time data analysis. However, security concerns are a major hindrance to the market’s growth. Hacking IoT devices can result in significant damages, from blackouts caused by compromised smart meters to stolen sensitive information from hacked refrigerators or even dangerous consequences like the leak of vital information from nuclear facilities. In the context of the ongoing COVID-19 pandemic, IoT’s role in prevention and detection is undeniable, with the installation of connected thermometers and networks of sensors to detect outbreaks. However, these advantages come with increased privacy and security risks, as more devices get connected to the internet. Protecting valuable data from the data center to the network edge is crucial to mitigate these concerns and ensure the safe commercialization of IoT devices.IoT platforms are essential for businesses looking to leverage the power of the Internet of Things (IoT). However, implementing an IoT solution comes with challenges. Middleware, processing units, memory, and connectivity modules are key components of an IoT architecture, but choosing the right platform can be complex. IoT Carrier 1NCE and BICS SA/NV offer IoT connectivity, while data centers and cloud solutions handle data storage and analytics. Healthcare organizations use IoT for PPE, medical devices like Medtronic’s ventilator, and connected medical facilities. Olea Sensor Networks’ Elevate, MRFR, and other IoT providers offer solutions for various industries, from consumer to enterprise and industrial IoT. Enterprise IoT platforms cater to large and small businesses, offering on-premises or cloud solutions. IoT connectivity and analytics platforms, as well as integration platforms, are crucial for businesses looking to streamline their IoT implementation. Telecommunications companies and 5G networks enable seamless IoT communication. Microsoft and AWS are among the leading IoT ecosystem players, providing comprehensive IoT solutions for smart manufacturing, infrastructure, retail, transportation, and more.

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Segment Overview 

This iot platform market report extensively covers market segmentation by 

End-user 1.1 Manufacturing1.2 Retail1.3 Healthcare1.4 ICT1.5 OthersDeployment 2.1 Public cloud2.2 Private cloud2.3 HybridGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Manufacturing- The IoT platform market is growing significantly as businesses seek to connect and manage their devices for enhanced efficiency and productivity. These platforms enable real-time data collection, analysis, and actionable insights, leading to improved operations and customer experiences. Major players in this market include Microsoft, IBM, and Amazon Web Services, offering various solutions to cater to diverse industries. Companies invest in IoT platforms to streamline processes, reduce costs, and gain a competitive edge.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) –Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Internet of Things (IoT) Security Market is projected to grow significantly, driven by escalating cyber threats and increased IoT device adoption. As organizations seek to protect sensitive data and ensure operational continuity, the market is expected to expand at a robust CAGR. Meanwhile, the global Podcast Market is witnessing a surge in popularity, fueled by growing consumer demand for on-demand content.

Research Analysis

IoT platforms are essential infrastructure for managing and connecting various IoT devices, sensors, and actuators. They provide middleware, processing units, memory, and connectivity modules to enable seamless communication between different components. IoT architecture includes IoT Carrier 1NCE, MRFR, and other IoT connectivity platforms, as well as IoT analytics platforms with AI capabilities. Industrial IoT (IIoT) and 5G networks play a significant role in industrial automation and real-time data processing. IoT technology integrates commercial sensors, actuators, and edge computing for big data analysis in various sectors, including HealthTech, EduTech, Industry 4.0, and more. 5G networks and IoT devices are revolutionizing industries by enabling faster and more reliable data transfer, leading to new applications and business opportunities. IoT technology is transforming industries by providing real-time insights, automation, and improved efficiency.

Market Research Overview

IoT platforms are essential infrastructure for managing and connecting various devices, sensors, and actuators in the Internet of Things (IoT) ecosystem. These platforms consist of middleware, processing units, memory units, connectivity modules, and commercial sensors. The IoT architecture includes data centers, enterprise IoT platforms, and IoT carrier 1NCE, which facilitate data storage, data analytics, and data communication. Healthcare organizations are significant adopters of IoT technology, with connected medical devices such as Medtronic’s ventilator and Olea Sensor Networks’ Elevate. BICS SA/NV and other IoT carriers provide connectivity for these devices, enabling real-time monitoring and communication between healthcare workers and medical facilities.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userManufacturingRetailHealthcareICTOthersDeploymentPublic CloudPrivate CloudHybridGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Driving Certainty Through Uncertainty: eclicktech’s Engineering Approach to Agentic AI

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XI’AN, China, May 9, 2026 /PRNewswire/ — As generative AI moves from experimentation to enterprise deployment, the industry focus is shifting from model capability to operational reliability. The challenge is no longer simply building smarter AI, but ensuring AI systems can operate safely and consistently inside complex production environments.

eclicktech recently shared its internal engineering practices around Agentic AI, highlighting how the company is applying context engineering, multi-cloud infrastructure, and layered security frameworks to support enterprise-scale AI deployment.

To support global operations across more than 230 countries and regions, eclicktech built its Cycor platform around a multi-cloud architecture integrating AWS, Google Cloud, Alibaba Cloud, Tencent Cloud, Huawei Cloud, and other providers. According to the company, this approach improves infrastructure flexibility, reduces vendor lock-in risk, and enables more efficient orchestration of large-scale Kubernetes clusters and AI workloads.

eclicktech stated that one of the key lessons from early Agent development was that prompt engineering alone was insufficient for enterprise deployment. The company therefore shifted toward context engineering — an approach focused on delivering the right information, at the right time, while optimizing limited token resources.

Its engineering framework includes six layers of context management covering active sessions, short-term memory, long-term semantic storage, knowledge graphs, operational experience, and reusable organizational skills. The system also supports proactive context injection, allowing relevant operational history and risk information to be surfaced automatically before sensitive actions are executed.

To improve inference efficiency, eclicktech introduced layered token governance and progressive tool-loading mechanisms, dynamically loading tools and information only when required. The company said this approach helped improve tool selection accuracy and reduce unnecessary token consumption during complex operational workflows.

Security remains a core requirement throughout the architecture. eclicktech’s governance framework includes namespace isolation, dry-run verification, human approval workflows, rule-based validation, and rollback mechanisms designed to reduce operational risks associated with AI-driven automation.

According to eclicktech, the next stage of enterprise AI competition will depend not only on model capability, but also on engineering reliability, infrastructure orchestration, context management, and organizational knowledge systems.

Note: Certain technical information referenced in this article is derived from eclicktech’s internal engineering practices and is provided for industry reference purposes only.

View original content:https://www.prnewswire.com/apac/news-releases/driving-certainty-through-uncertainty-eclicktechs-engineering-approach-to-agentic-ai-302767441.html

SOURCE eclicktech

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How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

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SINGAPORE, May 8, 2026 /PRNewswire/ — Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue to face major challenges, including unstable fill rates, fluctuating eCPMs, difficulties balancing multiple regional markets, and the ongoing tradeoff between user experience and revenue growth.

To address these issues, zMaticoo has compiled a series of monetization case studies from leading game publishers and studios across China, Vietnam, Europe, and North America. These teams span hyper-casual, puzzle, board, card, and light-casual game categories, with DAUs ranging from millions to tens of millions. By adopting the same monetization framework, they achieved simultaneous growth in fill rate, eCPM, and ad revenue while maintaining stable user experience.

A common challenge among these teams was the shrinking monetization margin across global markets, creating an urgent need for sustainable revenue growth. At the same time, developers were cautious about over-monetization negatively impacting retention and player engagement.

To solve these challenges, zMaticoo introduced an AI-driven monetization system with full-funnel optimization capabilities. The platform connects developers directly to premium global advertiser budgets across both performance and brand advertising. AI models identify high-value traffic in real time based on region, audience, and usage scenarios, prioritizing high-eCPM demand sources. Separate bidding strategies are applied for mature and emerging markets to avoid revenue loss caused by one-size-fits-all pricing models.

The platform also provides refined ad format optimization:

Banner Ads: optimized display share and loading timing to improve SOV and stabilize eCPM;Interstitial Ads: precisely triggered during high-value moments such as level completion or pause screens, with especially strong premiums in emerging markets;Rewarded Video: deeply integrated into gameplay loops, delivering high user acceptance and conversion performance.

On the technical side, zMaticoo optimized SDK infrastructure to improve fill stability under weak network conditions. Ad loading time was reduced from five seconds to under two seconds through a rebuilt loading architecture. Progressive asset loading further minimized timeout-related drop-offs. AI-powered ad templates dynamically generated personalized creatives, improving both CTR and conversion performance.

The zMaticoo team also provides one-stop operational and analytics support. Developers can monitor fill rate, impressions, eCPM, and revenue through a unified dashboard, while dedicated optimization specialists provide 7×12 support for A/B testing, strategy iteration, and scaling guidance. The platform is deeply integrated with major mediation solutions, enabling one-time integration and multi-scenario deployment while reducing development and maintenance costs.

According to zMaticoo platform data:

In mature markets including the United States, Germany, Japan, and South Korea, banner eCPMs increased by 5%–10%, while interstitial premiums improved by over 5%;In emerging markets such as Brazil, Mexico, and Southeast Asia, interstitial eCPMs increased by more than 10%.

The monetization framework has demonstrated effectiveness across hyper-casual, puzzle, board/card, and utility app categories, supporting both rapid scale-up and long-term monetization stability.

Partner feedback includes:

“We are highly satisfied with the revenue uplift after integration. Our core products’ banner performance now ranks among the top tier.””Revenue recovered significantly after A/B testing, and we are expanding testing across more products.””One solution now supports multiple global markets without requiring separate monetization strategies for each region.””Interstitial monetization performance has been especially strong, with SOV reaching 10%–20% for several partners.”

zMaticoo believes successful monetization today is not about stacking more ad platforms, but about leveraging AI, technology, and refined operations to unlock long-term traffic value. Whether for hyper-casual publishers, puzzle game studios, or global mobile app companies, this AI-powered monetization framework is designed to deliver sustainable revenue growth while preserving user experience.

View original content:https://www.prnewswire.com/news-releases/how-a-unified-monetization-solution-is-driving-ecpm-and-revenue-growth-for-casual-games-worldwide-302767432.html

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Fox ESS Celebrates Strong Momentum with Integrated Solar Storage & Charging Solutions at Smart Energy 2026

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SYDNEY, May 9, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable energy solutions, attended Smart Energy 2026 during 6-7 May as a platinum sponsor. At the event, Fox ESS showcased its next-generation approach to solar storage and EV charging solution, delivering a seamless, future-ready energy experience for homeowners and installers across Australia.

Integrated Solutions Tailored for Aussie Homes

At Smart Energy 2026, Fox ESS highlighted its storage-to-charging solution, designed to make everyday energy use more convenient for local residents. With performance-led products and proven market traction, Fox ESS is set to play its part in building a more resilient energy future for Australia.

Battery Systems

Fox ESS continues to build momentum in the battery market. Sunwiz, an Australian solar consultancy, recently reported that Fox ESS ranked No.1 in March for installation capacity. And the company also revealed it has installed more than 25,000 systems in April. During the exhibition, Sunwiz presented Fox ESS with an award, recognising the company as Top Solar Company for Fastest Growing Battery.

CQ7 V6+ High Voltage Battery (42kWh and above)
Building on Fox ESS’ proven strengths, compact design and high capacity, CQ7 V6+ is well suited to medium-sized households and ensure the free use of electricity and maximize the self-consumption.EQ4800 High Voltage Battery (28kWh)
A reliable choice for smaller households, designed for efficient day-to-day energy storage.

Alongside its battery range, Fox ESS showcased all-in-one systems, including Stackable AIO and EVO, designed to simplify installation while maintaining a high standard of design and presentation.

Inverters

Fox ESS offers a range of inverters to suit local requirements, supported by up to 200% PV oversizing and a 10-year product warranty.

Single-phase: H1‑G2 (3–6kW); KH series (7–10.5kW)Three-phase: H3 Smart (5–15kW); H3 Pro (15–29.9kW); H3 Plus (50–125kW)

EV Chargers

With EV adoption accelerating, Fox ESS also offers EV charging solutions with solar linkage, designed to work across its inverter portfolio. The chargers provide robust, smart energy management, including dynamic load balancing to help protect home circuits.

A Series (7.3kW / 11kW / 22kW): IP65 and IK08 protection, OCPP-compliant.L Series (7.3kW / 11kW): straightforward installation with multiple colour options.

Big Battery Still Takes Centre Stage

As the Cheaper Home Battery Program moves into a new phase under an updated rebate policy, interest in larger battery systems continues to grow, particularly as more households consider EV upgrades amid rising fuel costs. More EVs typically mean households need greater energy availability, making higher-capacity storage an increasingly attractive option.

Looking ahead, from 1 July 2026, the Australian Government’s Solar Sharer Offer (SSO) will provide eligible households with three hours of free daily electricity to align with peak solar generation. Households with larger batteries will be well placed to make the most of this opportunity.

Fox ESS is also working with local VPP partners, including Amber Electric and Origin Loop VPP, helping homeowners unlock maximum value while supporting greater grid stability.

Maimai Comes Alive at the Exhibition

Visitors to the Fox ESS stand experienced a full programme of brand activations across the event. Following the online announcement, Sydney served as Maimai’s first physical stop, bringing the community together for face-to-face engagement. Attendees queued to take photos with the brand’s friendly and recognisable mascot.

Long-Term Commitment to Australia

Fox ESS has opened two local offices in Melbourne and Sydney, with more than 30 dedicated specialists supporting local customer needs. The company is also looking to play a wider role in Australia’s energy transition.

Notably, Ian Thorpe made his first in-person appearance at Fox Night, where he presented partners with awards. At the event party, Fox ESS also hosted a battery installation challenge, featuring eight rounds of competition, with the final winners receiving a range of prizes.

“We’re delighted to see such a strong result following the rollout of local policy. With nearly 400,000 Australian households now installing batteries, Fox ESS has played a key role, but this is only the beginning. We’re committed to keeping momentum and helping make a smarter, more reliable energy future a reality for more homes.” said Brooks Richard Geng, APAC & Middle East Managing Director, Fox ESS.

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