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Global video game revenue to reach $257 billion by 2028, outpacing combined revenues of other media types, finds Bain & Company

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Demand for immersive games, interoperability is increasing, shows survey of 5,000+ consumersNearly 80% of 2- to 18-year-olds are gaming, fueling industry growthMobile gamers represent more than half of the global gaming market

LOS ANGELES, Aug. 28, 2024 /PRNewswire/ — Global revenue from video games is expected to climb by 6% annually to reach $257 billion by 2028, stealing revenue share from other media types, according to new research by Bain & Company. The global video game market reached $196 billion in 2023, generating more revenue than streaming and box-office sales combined.

For its inaugural Gaming Report, Bain surveyed more than 5,000 consumers across six countries, including Brazil, Indonesia, Japan, the United Arab Emirates, the United Kingdom, and the United States to learn more about the habits and expectations of gamers worldwide.

“We’re seeing a surge in global video game audiences, driven by young people who are spending more time on games and less time on video and other media,” said Daniel Hong, leader of Bain’s global Media & Entertainment practice. “Players say they want more immersive games and more interoperability across devices and platforms. They’re also spending more time in game environments, socializing, shopping, and consuming other media. Bain is watching five key trends that will dictate the future for game publishers and developers.”

Five trends to watch in gaming

Of the people Bain surveyed, more than half (52%) said they play games on a regular basis. Younger consumers spend a greater share of their entertainment budget on video games when compared to older players. To understand these dynamics, Bain mapped out five key trends to watch.

Young gamers drive growth. The clearest source of future growth comes from the youngest players: those 2 to 18 years old. Nearly 80% of 2- to 18-year-olds are gamers, spending 30% of their entertainment time gaming. Older players (those ages 45 and older) are a smaller market, with 31% identifying as gamers. Older players tend to spend less time on average (2.5 hours per week compared with 9.5 hours for 13- to 17-year-olds) playing games, and mostly do so on their mobile phones.Gaming is about more than gameplay. A third of those surveyed listed a game that offers an immersive experience as being their top game. For gamers younger than 18, that percentage was closer to half. Immersive gamers are more engaged, spending about one and a half hours more per week in the game when compared with those playing games that are not immersive.Gamers are cocreating the gaming experience. Video has been dramatically changed over the past two decades by the rise of user-generated content (UGC). Nearly 80% of gamers say they have played a game with UGC, and one in seven have created content in a video game. Generative AI will accelerate this trend by empowering players with tools to fine-tune their gaming experience.Gamers want to play across platforms and devices. Nearly 70% of gamers play on at least two devices, and half of survey respondents say they would like to see more accessibility across devices in future games. Ninety-five percent of game development studios with more than 50 people are working on cross-platform games.Gaming IP is taking share in other media. Interoperability across devices is a factor in two of the top three features gamers say they want. Another top factor included the desire to have new content added regularly to games. Additionally, game-related shows and movies have a significant impact in terms of consumer engagement, with an average 28% lift in average concurrent users (ACUs) six months after release.

Growing demand for consolidation and mobile games 

Bain predicts that as technology in non-gaming devices (mobile phones, TVs, non-gaming PCs) advances quickly and cloud gaming becomes less expensive and more common, players will access games without a console, gaming PC, or other dedicated gaming device. One sign this shift is underway: Although console sales continue to grow in absolute dollars, their penetration level has been flat for about a decade while the global gaming population has steadily increased over the same period. Mobile gamers make up most of new growth, representing slightly more than half of the global gaming market. And while 70% of gamers say they play on several devices, almost all (90%) say they wish to consolidate—many say they are willing to pay for that consolidation.

“Game console and device providers have been hearing for years that their industry will become more device agnostic, and we’re seeing indications that this transition is beginning to take place,” said Anders Christofferson, leader of Bain’s gaming sector and partner within Bain’s Media & Entertainment practice. “As consolidation happens, a few industry leaders will capture customer relationships, using that engagement to ultimately gain market share. Gaming companies will need to redefine their relationships with customers, competitors, and the various other players that make up the video game industry landscape as this shift plays out.”

Boosting performance through effective marketing

The audience for video games is becoming increasingly saturated, and effective marketing is more important than ever. Bain found competition for players’ attention is fierce, with 67% of game players saying that they often consume other media while gaming. This is likely to make it more difficult to maintain high advertising rates, as advertisers may require proof of attention, rather than just reach. Given these challenges, successful marketing will make or break many game developers.

When compared to other software companies, game companies tend to spend more on marketing. On average, gaming companies with revenue less than $1 billion spend about 25% of their revenue on marketing. That’s higher than spending at other software companies which spend about 15%. Yet much of that spending is being misdirected as companies fail to market their games effectively in a crowded field.

One strategy Bain suggests to overcome marketing challenges: using generative AI in early efforts to accelerate marketing campaigns with precision-targeted ads. This includes generating marketing copy and images, quality control, content tailoring and tagging, and measurement.

Media contacts

To request a copy of the media pack on the findings, arrange an interview, or for any questions, please contact:

Katie Ware (New York) — Email: katie.ware@bain.com

Gary Duncan (London) — Email: gary.duncan@bain.com 

Ann Lee (Singapore) — Email: ann.lee@bain.com 

About Bain & Company 

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

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SOURCE Bain & Company

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Pudu Robotics Showcases Full Product Portfolio at WAIC 2026, Winning the “Most Investor-Attractive Enterprise” Award

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July 19, 2026

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SHANGHAI, July 19, 2026 /PRNewswire/ — Pudu Robotics, a global leader in commercial service robotics, is showcasing its full portfolio of intelligent robotics solutions at the 2026 World Artificial Intelligence Conference (WAIC), held from July 17–20 in Shanghai. A key highlight of this year’s exhibition is the offline global debut of the PUDU D7, Pudu’s next-generation semi-humanoid robot. In tandem with its exhibition highlights, Pudu Robotics was also honored with the 36Kr “Most Investor-Attractive AI & Embodied Intelligence Enterprise” Award, recognizing the company’s growing influence in the embodied AI sector and continued confidence from the investment community.

Full Product Matrix on Display: Demonstrating Multi-Scenario Capabilities

Pudu’s comprehensive presentation at WAIC 2026 showcased its complete technical and product layout, spanning service delivery, commercial cleaning, industrial delivery, and general embodied intelligence.

The PUDU D5 quadruped robot demonstrates advanced terrain adaptability and autonomous navigation across an on-site obstacle course mimicking sand, gravel, steps, and slopes, simulating autonomous inspections in complex environments such as power substations and industrial parks. Additionally, the D5 performed high-speed “drifting” demonstrations at the booth, reaching peak speeds of up to 5 m/s and showcasing industry-leading mobility and responsiveness.

Making its global offline public debut, the PUDU D7 engaged visitors with several immersive and interactive live experiences. Attendees posed for photos with the D7, instantly receiving unique snapshots taken directly from a “robotics perspective.” The robot also demonstrated advanced multi-robot coordination by autonomously walking and guiding the PUDU D5 quadruped around the booth while seamlessly avoiding pedestrian traffic, vividly illustrating collaborative workflows between different robotic form factors.

Pudu is also exhibiting its mature commercial robotics portfolio, including the BellaBot service delivery robot, the PUDU T300 industrial delivery robot, and the PUDU MT1 Max and PUDU CC1 Pro commercial cleaning robots. Together, these products highlight Pudu’s proven deployments across hospitality, retail, F&B, manufacturing, warehousing, and other industries.

Winning the “Most Investor-Attractive Enterprise” Award Amid Sustained Capital Traction

The “Most Investor-Attractive Enterprise” award from 36Kr arrives alongside sustained backing from major global institutional investors. In April 2026, Pudu Robotics completed a new financing round of nearly USD 150 million, bringing its valuation to more than USD 1.5 billion. This brings Pudu’s cumulative funding to more than USD 300 million.

This strong capital interest is supported by concrete commercial performance. According to the “2025 Global Embodied Intelligence and Commercial Service Robotics Independent Market Research Report” released by Frost & Sullivan, Pudu Robotics accounts for 25% and 23% of the global commercial service robotics market in terms of revenue and shipments respectively, ranking No. 1 worldwide in both categories. Furthermore, Pudu Robotics has maintained a year-over-year revenue growth rate exceeding 100%, with international markets accounting for more than 80% of total revenue for consecutive years. While the broader Embodied AI industry remains in early exploratory phases, Pudu has approached a positive EBITDA, achieving large-scale commercial viability ahead of the market.

From Product Export to Ecosystem Integration: A Blueprint for Global Expansion

According to the Research Report on Chinese Enterprises’ Overseas Expansion from 2025 to 2026 published by the 36Kr Research Institute, Pudu Robotics was featured as a primary benchmark case study for Embodied AI. The report attributes Pudu’s international success to its systematic combination of technological innovation, product capabilities, and localized global operation. Analysts noted that Pudu has successfully transitioned from exporting products to exporting global brand equity and integrated robotics ecosystems, establishing a core reference blueprint for hard-tech global expansion.

By deploying versatile product forms that span specialized, semi-humanoid, and humanoid forms, Pudu Robotics continues to focus on integrating Embodied AI directly into real-world environments—transforming Physical AI from a technical concept into a practical productivity partner.

About Pudu Robotics

Pudu Robotics, a global leader in the commercial service robotics sector, is dedicated to empowering easier work and better lives through AI and robotics, with a vision of building a global intelligent robotics infrastructure that serves 10 billion people worldwide.

Pudu Robotics has developed key core technologies and components, including robotic joint modules and motion controllers, and has filed more than 1,900 patent applications worldwide. Built on three core technologies—Embodied Navigation, Embodied Manipulation, and Embodied Interaction—Pudu Robotics has pioneered a “One Brain, Multiple Embodiments” architecture, establishing a comprehensive product portfolio that includes specialized, semi-humanoid, and humanoid robots.

Currently, Pudu offers four major product lines: service delivery, commercial cleaning, industrial delivery and general embodied AI. Its solutions are widely deployed across industries such as retail, hospitality, manufacturing, real estate and property services, healthcare, entertainment and sport, education, and public services.

To date, Pudu Robotics has shipped over 130,000 units globally, with a presence in more than 85 countries and regions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pudu-robotics-showcases-full-product-portfolio-at-waic-2026-winning-the-most-investor-attractive-enterprise-award-302829057.html

SOURCE Pudu Robotics

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Best AI Productivity Tools for Creators (2026): CapCut Recognized for Faster Video and Image Workflows by Software Experts

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July 19, 2026

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NEW YORK, July 19, 2026 /PRNewswire/ — Artificial intelligence continues to reshape how digital content is produced, with creators relying on AI tools like CapCut to handle editing, asset generation, and repetitive production tasks that once required several separate applications. As these tools mature, software reviews are placing more weight on workflow efficiency alongside creative output.

Best AI Productivity Tools for Creators

Seedance 2.0 – an AI video generation model that creates videos from text prompts and image inputsPhoto to 3D – an AI tool that transforms 2D photos into images with realistic three-dimensional depth and effects

The use of AI has expanded across independent creators, marketing teams, educators, and small businesses producing content for websites, social media, online stores, and digital campaigns. Rather than using AI for a single task, many creative professionals now incorporate it throughout the production process, from generating concepts and visuals to refining finished content. This has encouraged software reviewers to test how well platforms support complete creative workflows instead of evaluating individual features in isolation.

Software Experts has included CapCut among its 2026 selections for AI productivity tools for creators, citing the platform’s collection of AI-powered features that support faster video and image production. The review examined how integrated AI tools can simplify common creative tasks across video editing, image generation, music creation, and visual enhancement.

What Is Driving Interest in AI Productivity Tools?

Content creators are producing more material than ever across short-form video platforms, social media, online stores, blogs, newsletters, and marketing campaigns. A single project may require multiple image formats, several video versions, captions, background edits, and audio, all within a short production window.

Many creators also repurpose one piece of content into several formats. A long-form video may be edited into short clips for social platforms, paired with custom graphics, accompanied by AI-generated music, and published alongside promotional images. Completing these tasks manually often requires switching between multiple editing applications.

This has encouraged software developers to introduce AI features that reduce manual editing while keeping creators in control of the finished product. Instead of switching between several applications, many creators now prefer platforms that support multiple stages of production within the same workspace.

How Does CapCut Support Video and Image Workflows?

CapCut offers AI tools that assist throughout the creative process, from generating visual assets to preparing finished content for publishing.

Among the tools included are:

Seedance 2.0 for generating AI videos from text promptsGPT Image 2 for creating images from written descriptionsSeedream for AI-generated artwork and creative visualsSeedmusic for producing original music from text promptsAI Image Extender for expanding images while preserving visual consistencyPhoto to 3D for adding depth effects to imagesAI Background Removal for separating subjects from image backgrounds with minimal editing

Together, these features support projects ranging from social media posts and marketing materials to promotional videos, educational content, presentations, and visual concepts, allowing creators to complete more production tasks within a single platform.

Why Are Integrated AI Platforms Receiving More Coverage?

Earlier AI tools often specialized in a single task, such as image generation or video editing. Newer platforms are bringing these functions together to let creators complete more of their work without transferring files between multiple services.

This type of workflow can shorten production time while helping maintain visual consistency across different content formats. It can also reduce the amount of time spent exporting files, reformatting assets, or rebuilding projects in separate applications.

As a result, software evaluations are increasingly examining how efficiently creators can complete everyday production work. Instead of concentrating solely on the number of AI features available, reviewers are also looking at how those tools function together during real-world creative projects.

What Did Software Experts Evaluate?

The review looked at AI tools that support practical creative work across multiple production stages rather than concentrating on a single feature.

Areas included in the evaluation included:

AI-assisted video generationText-to-image creationAI-generated musicBackground removalImage expansionThree-dimensional visual effectsEditing tools that support faster creative workflows

The review also examined how these features work together during typical content production rather than evaluating each tool separately. This reflects the way many creators now build content using interconnected AI tools instead of isolated editing software.

What Does This Mean for Creators?

Creative software continues to incorporate AI across more stages of content production, giving creators additional ways to streamline editing while maintaining creative control. As publishing schedules become more demanding, workflow efficiency has entered software evaluations alongside editing quality and creative flexibility.

Software Experts’ 2026 review places CapCut among AI productivity tools supporting faster video and image workflows through its collection of AI-powered creative features. As AI continues to influence digital content production, reviews are placing emphasis on how effectively platforms help creators complete everyday projects from concept through final publication.

To read the full review, please visit the Software experts website.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

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SOURCE SoftwareExperts.org

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Penetron Strengthens Global Research Collaboration at ICSHM 2026

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3 hours ago

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July 19, 2026

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PHILADELPHIA, July 19, 2026 /PRNewswire/ — Penetron participated in the 10th International Conference on Self-Healing Materials (ICSHM 2026), held July 8–10, 2026, at Drexel University in Philadelphia, Pennsylvania. The international event brought together leading researchers, engineers, and industry representatives to present and discuss the latest advances in self-healing materials and related technologies.

A global delegation of Penetron executives attended the conference, representing the United States, Greece, Italy, Brazil, India, Chile, the United Arab Emirates, Belgium, and Singapore.

“For over 50 years, Penetron has provided self-healing concrete solutions to the industry that optimize concrete durability by sealing cracks and reducing concrete permeability to limit maintenance requirements, extend structural service life, and help protect infrastructure exposed to groundwater, chemicals, chlorides, and other aggressive conditions,” says Christopher Chen, Director of The Penetron Group. “Our participation at the ICSHM reinforces Penetron’s long-standing commitment to international research collaboration and allows us to better understand emerging research and develop leading-edge solutions for real-world construction challenges.”

Hosted at Drexel University’s Bossone Research Enterprise Center, ICSHM 2026 welcomed specialists from more than 18 countries across six continents and featured over 70 technical presentations, including keynote addresses, plenary sessions, research presentations, and an interactive poster program. The conference opened with remarks from Drexel University President Antonio Merlo and ICSHM Chair Dr. Nele De Belie. Finally, the conference provided valuable opportunities for researchers and industry specialists to strengthen cooperation between academia and the construction sector to further develop self-healing technologies.

“Extending the service life of concrete infrastructure requires cooperation between universities, materials specialists, engineers, and industry,” said Jozef Van Beeck, Director of International Sales and Marketing for The Penetron Group. “ICSHM 2026 provided an important forum for connecting scientific research with the practical requirements of the global construction industry.”

The Penetron Group is a leading manufacturer of specialty construction products for concrete waterproofing, concrete repairs, and floor preparation systems. The Group operates through a global network, offering support to the design and construction community through its regional offices, representatives, and distribution channels.

For more information on Penetron waterproofing solutions, please visit penetron(dot)com or Facebook(dot)com/ThePenetronGroup, email CRDept(at)penetron(dot)com or contact the Corporate Relations Department at 631-941-9700.

View original content to download multimedia:https://www.prnewswire.com/news-releases/penetron-strengthens-global-research-collaboration-at-icshm-2026-302829009.html

SOURCE The Penetron Group

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