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Greenhouse Horticulture Market to Grow by USD 11.46 Billion from 2024-2028, Driven by Urban Demand and AI Advancements in Horticultural Production – Technavio

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NEW YORK, Sept. 9, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global greenhouse horticulture market size is estimated to grow by USD 11.46 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 7.53%  during the forecast period. Increased urban demand driving horticultural production is driving market growth, with a trend towards increasing relevance of led growth lights in greenhouse horticulture. However, high costs associated with greenhouses  poses a challenge.Key market players include Asian Perlite Industries Sdn Bhd, Batenburg Techniek NV, Beijing Kingpeng International Hi-tech Corp., Beijing Orient View Technology Co. Ltd., Ceres Greenhouse Solutions, Certhon Build B.V., CMF Groupe, Dalsem Greenhouse Projects BV, Europrogress Srl, Industries Harnois Inc., Novavert GmbH and Co. KG., Orbia Advance Corp. SAB de CV, Priva Holding BV, Prospiant Inc, Richel Group SAS, Ridder Drive Systems BV, Tapex Group Pty Ltd., Top Greenhouses Ltd., Trinog xs Xiamen Greenhouse Tech Co. Ltd., and Van der Hoeven Horticultural Projects BV.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Greenhouse Horticulture Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.53%

Market growth 2024-2028

USD 11462.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.86

Regional analysis

Europe, North America, APAC, Middle East and Africa, and South America

Performing market contribution

Europe at 56%

Key countries

US, China, India, Germany, and Spain

Key companies profiled

Asian Perlite Industries Sdn Bhd, Batenburg Techniek NV, Beijing Kingpeng International Hi-tech Corp., Beijing Orient View Technology Co. Ltd., Ceres Greenhouse Solutions, Certhon Build B.V., CMF Groupe, Dalsem Greenhouse Projects BV, Europrogress Srl, Industries Harnois Inc., Novavert GmbH and Co. KG., Orbia Advance Corp. SAB de CV, Priva Holding BV, Prospiant Inc, Richel Group SAS, Ridder Drive Systems BV, Tapex Group Pty Ltd., Top Greenhouses Ltd., Trinog xs Xiamen Greenhouse Tech Co. Ltd., and Van der Hoeven Horticultural Projects BV

Market Driver

In the realm of greenhouse horticulture, natural sunlight is insufficient for plant growth during certain seasons, particularly rainy, autumn, and winter, due to cloud coverage. Photosynthesis, the process by which plants convert light energy into food, occurs only within a specific wavelength range called Photosynthetically Active Radiation (PAR), which falls between 400 and 700 nanometers. Horticultural lighting solutions, including photoperiodic and supplemental lighting, address these conditions by inducing photosynthesis. Photoperiodic lighting extends daytime with low-intensity light, while supplemental lighting compensates for insufficient sunlight with high-intensity sources. LEDs have emerged as a preferred choice for horticultural lighting due to their adjustable wavelengths, energy efficiency, longer lifespan, and cooler operation compared to traditional sodium lamps. However, the high initial cost of LEDs remains a significant barrier to their widespread adoption. Nevertheless, the integration of LED growth lighting systems with control systems and IoT technologies enables advanced data collection and analysis, optimizing factors for maximum output and reducing production uncertainty. This market trend is expected to fuel growth in the greenhouse horticulture industry during the forecast period. 

The Greenhouse Horticulture Market is experiencing significant growth due to trends like Vertical Farming, Hydroponic, and Aeroponic systems. These methods offer spatial efficiency and high crop yields in compact areas, making them ideal for regions with water scarcity and irrigated farming challenges. Traditional open-field methods face hurdles like harsh weather, pests, and illnesses, leading to the adoption of advanced systems. Vertical farming and hydroponic/aeroponic systems provide targeted delivery of nutrients and water to plant roots, ensuring superior quality and greater aesthetic appeal. However, these systems come with high initial investment and ongoing operational expenses, including energy-intensive HVAC systems, control systems, LED grow lights, and sensors. Smaller-scale farmers and emerging regions are embracing these technologies, driven by the rise in demand for floriculture and aesthetically pleasing plants. Despite the learning curve, benefits like precision and control over ideal growing conditions, shielding from climate outside, and off-season production make the investment worthwhile. Water pumps, nutrient storage, and automation systems are essential components of these advanced systems. While they may be expensive, the potential for superior yields, energy savings, and reduced water usage make them a worthwhile investment for the long term. 

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 Market Challenges

Greenhouses are essential structures for optimizing plant growth, but they come with significant capital and operating expenses. Building a high-quality greenhouse can cost between USD5,000 and USD25,000, depending on its complexity. This investment is comparable to the gross cash farm income before expenses, estimated at USD600.0 billion in the US in 2022. Greenhouses can have passive or active climate control systems. Passive systems use materials like bricks, water, compost, or phase change materials to accumulate solar heat. Active climate control systems, which require electricity for heating, can increase capital expenditures due to solar energy-producing equipment and storage systems or high operating costs from electricity suppliers. Maintenance expenses, including cleaning, repairing equipment, and system upkeep, are ongoing and may slow market growth.The Greenhouse Horticulture Market faces several challenges in producing nursery crops, including climate variability, unfavorable weather, and environmental factors such as carbon dioxide levels. Farmers use both plastic and glass greenhouses, as well as grow bags and greenhouse films, to optimize growing conditions. Heating and cooling systems are essential for maintaining ideal temperatures, but energy efficiency is a concern. Urbanization and land scarcity increase the demand for greenhouse services, especially during growing seasons. Unreliable crop harvests due to unpredictable weather and consumer awareness of provenance and quality drive the need for higher yields in limited space. Water management and population expansion also impact efficient land utilization in the greenhouse horticulture industry.

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Segment Overview 

This greenhouse horticulture market report extensively covers market segmentation by  

Product 1.1 Plastic1.2 GlassCrop Type2.1 Fruits and vegetables2.2 Nursery crops2.3 Flowers and ornamentals2.4 OthersGeography 3.1 Europe3.2 North America3.3 APAC3.4 Middle East and Africa3.5 South America

 

1.1 Plastic-  Plastic greenhouses are increasingly popular in horticulture due to their cost-effective nature, made from materials such as polycarbonate, acrylic, polyethylene, and fiberglass. Polycarbonates and acrylics offer high impact strength, protecting crops from extreme weather conditions. However, their high combustibility results in increased insurance costs. Polyethylene, on the other hand, transmits less light than glass but is hail-resistant and cost-effective. Greenhouse nets are also commonly made of polyethylene, but their susceptibility to punctures leads to frequent repairs. Plastic greenhouses come in various sizes, lacking standardization, and require manual effort for washing. Despite these challenges, their lower initial investment costs make them attractive to farmers in developing countries. Additionally, the adaptability of plastic coverings, such as adjustable light transmission and impact strength, fuels market growth.

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Research Analysis

The greenhouse horticulture market is driven by the increasing demand for reliable crop harvests, especially during unfavorable weather conditions. Consumers are becoming more aware of the provenance and quality of their produce, leading to a growing preference for greenhouse-grown products. Extreme weather events and water scarcity concerns are also driving the adoption of greenhouse solutions for year-round crop production. Advanced greenhouse systems, including plastic and glass greenhouses, grow bags, greenhouse films, horticulture twines, and heating systems, are essential for addressing environmental factors such as carbon dioxide levels and crop types. Rapid urbanization and land constraints are also fueling the growth of the greenhouse horticulture market in emerging markets. Overall, the market is expected to continue expanding due to the need for high-quality, sustainable, and efficient agricultural solutions.

Market Research Overview

The Greenhouse Horticulture Market is experiencing demand due to the need for reliable crop harvests during unfavorable weather conditions and the consumer’s increasing awareness of provenance and quality. Greenhouse services offer ideal growing conditions for various crops, including floriculture, vegetables, and fruits, ensuring higher yields in limited space. However, the initial investment and ongoing operational expenses, including energy-intensive climate control systems, HVAC, and advanced irrigation systems, can be expensive. Greenhouse-grown products offer superior quality and greater aesthetic appeal, especially for sensitive plants during off-seasons and harsh weather conditions. Traditional open-field methods face challenges such as water scarcity, irrigation, and pests, making greenhouse solutions increasingly popular. Advanced greenhouse systems, including vertical farming, hydroponic, and aeroponic systems, offer spatial efficiency and crop yields, making them ideal for emerging regions and smaller-scale farmers. However, there are additional costs associated with greenhouse production, including water, power, and backup systems, as well as the cost of production and profit margins. The learning curve for implementing these systems can be steep, but the benefits of year-round crop production, high-quality produce, and food security make the investment worthwhile. The rise in population expansion and urbanization, as well as concerns over extreme weather events and water scarcity, further highlight the importance of efficient land utilization and greenhouse solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductPlasticGlassCrop TypeFruits And VegetablesNursery CropsFlowers And OrnamentalsOthersGeographyEuropeNorth AmericaAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Marquis Who’s Who Honors Rupin Chothani for Engineering Leadership

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UNIONDALE, N.Y., July 23, 2026 /PRNewswire/ — Marquis Who’s Who honors Rupin Chothani for his leadership in engineering and project management. With more than two decades of professional experience to his credit, Mr. Chothani leverages a unique expertise in fire and petrochemical solutions to find success in his field. As project manager, project engineer and proposal manager at Technip Energies N.V., Mr. Chothani ensures effective results.

Drawn to Engineering

Coming from a family of engineers, Mr. Chothani was naturally drawn to the profession. This inclination was reinforced by comprehensive aptitude and attitude tests administered at the age of 14, which highlighted his strengths in engineering and architecture. Ultimately, this direction reinforced his determination to pursue a degree in mechanical engineering.

By 2003, Mr. Chothani earned a Bachelor of Science in Mechanical Engineering at the University of Mumbai. After a brief role as a junior manufacturing engineer at Artech Cooling Tower Pvt. Ltd., he completed a Master of Science in Mechanical Engineering at the University of Bridgeport in 2006. In addition to these degrees, Mr. Chothani later achieved AutoCAD certification.

Following his graduation in 2006, Mr. Chothani joined CB&I Lummus / ABB Lummus Heat Transfer (now Lummus Technology) as a thermal engineer. Though his work at Lummus Technology lasted only three years, Mr. Chothani was greatly influenced by mentor figures at the company. These mentors, including Ken Catala, Peter Harvard, Chin Dang and Miller Alanath Carter, provided essential guidance.

Building a Family

In December 2008, Mr. Chothani married his wife, Cathy. Along with his son and daughter, his family has contributed richly to his success in engineering and they continue to inspire him to excel. In addition to their support, Mr. Chothani recognizes that there is no alternative to hard work and dedicated learning.

From Lummus Technology to Technip Energies N.V.

Following his work at Lummus Technology, Mr. Chothani worked with Maco Corporation India Pvt. Ltd. By 2011, he joined Complete Heat Transfer Solutions – Environ Energy Systems as a thermal and mechanical engineer. By 2013, Mr. Chothani became a part of Technip Energies N.V. as a furnace mechanical engineer. By 2023, he added to this role and became a project manager, project engineer and proposal manager at the company.

In his current role at Technip Energies N.V., Mr. Chothani is responsible for a variety of essential duties. He manages and executes on engineering projects for ethylene cracking furnaces and heaters, and oversees proprietary technologies. Additionally, he actively coordinates with procurement, logistics, mechanical engineering and process engineering teams to ensure effective results.

Plans for the Future

Moving forward, Mr. Chothani hopes to advance his project management skills, particularly within the firejet industry. At the same time, he aims to share his knowledge of the industry with the next generation of professionals. Outside of his professional ambitions, Mr. Chothani intends to prepare his children to find success, inspiring them and their peers with hands-on experiments and full-day events.

About Marquis Who’s Who®:

Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms worldwide. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.

Marquis Who’s Who
Uniondale, NY
(844) 394 – 6946
info@marquiswhoswho.com
www.marquiswhoswho.com

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COALITION OF INDEPENDENT INTERNET PROVIDERS ASKS CRTC TO FIX ERRORS IN WHOLESALE FIBRE RATES

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Coalition of competitive ISPs say current fibre rates make competition impossible and threatens to harm millions of Canadian consumers

CHATHAM, ON, July 23, 2026 /CNW/ — A coalition of independent internet service providers (the Coalition) led by TekSavvy Solutions Inc. (TekSavvy) today applied to the Canadian Radio-Television and Telecommunications Commission (CRTC) to review and vary Telecom Order 2026-77, which set final wholesale rates for fibre internet services. In that decision, the CRTC approved wholesale rates for fibre internet services that are higher than the retail prices charged by the large carriers. This makes competition impossible, as independent providers are forced to either sell at a loss or set prices above the large carriers, leaving millions of Canadian consumers without competitive options for essential internet services.

The application identifies key errors that led the CRTC to approve severely inflated final wholesale rates, which make it economically impossible for independent providers to compete. The Coalition argues that the CRTC’s incorrect rates negate the very purpose of Canada’s wholesale framework, which is to foster competition in retail broadband markets. Specifically, the Coalition asks the CRTC to make three key changes to Telecom Order 2026-77:

Eliminate one cost factor that is inconsistent with the CRTC’s established costing principles, which artificially increased fibre wholesale rates by an estimated 25% to 30% (the Adjustment Factor).Reduce another element of the costing that is inflated above reasonable levels: The Coalition calls on the CRTC to reduce the markup applied to wholesale fibre services from 30% to 15%, reflecting declining costs, operational efficiencies, and the need to support competition.Correct technical errors relating to certain wholesale fibre speed descriptions.

“Canadians were promised greater competition for fibre internet services, but these rates make competition impossible.” said Andy Kaplan-Myrth, TekSavvy’s Vice President of Regulatory and Carrier Affairs. “The CRTC must correct these errors to ensure its wholesale rates promote broadband competition that challenges the market power of monopoly incumbents, lowers prices, and increases consumer choice.”

About the Coalition

The Coalition consists of competitive telecommunications providers and industry associations advocating for fair wholesale access to fibre networks and a competitive broadband marketplace that delivers affordable, high-quality Internet services to Canadians, including: TekSavvy Solutions Inc., BC Broadband Association (“BCBA”), Canada-Wide Internet Service Providers Association (“CanWISP”), Fibernetics Inc., ISP Telecom Inc., National Capital FreeNet Inc., Novus Entertainment Inc. and Purple Cow Internet Inc.

About TekSavvy Solution Inc.

Based in Chatham, Ontario, TekSavvy is Canada’s largest independent telecom service company. TekSavvy has been proudly delivering award-winning services and fighting for consumers’ rights for nearly 30 years. TekSavvy is committed to providing quality competitive choice and closing Canada’s digital divide.

SOURCE TekSavvy Solutions Inc.

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Monk Launches Voice Collections, Bringing AI Phone Calls and Callbacks to Accounts Receivable

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Monk’s collections agent, Julia, can now place outbound collection calls and answer inbound AR questions from a dedicated business number, so finance teams can use the channel that collects best without adding headcount.

Multimedia: Watch Voice Collections in action: https://youtu.be/w09PoN1yACE 

NEW YORK, July 23, 2026 /PRNewswire/ — Monk, the AI-native accounts receivable platform, today launched Voice Collections. Its collections agent, Julia, can now place outbound collection calls and answer inbound customer questions about invoices and payments from a dedicated phone number for each organization. The feature brings the phone, long the most effective collections channel and the hardest one to scale, into Monk’s Intelligent Collections.

Roughly $10 trillion sits in unpaid invoices worldwide, and the average invoice now takes 59 days to clear (Allianz). Most accounts receivable runs on email, and most of it waits. More than half of B2B invoices in the United States are overdue at any given time, and 92% of businesses are typically paid after their due date (Chaser, 2026). Phone calls recover overdue invoices two to three times better than email (Dunwise), yet 91% of finance teams still rely on email as their main follow-up channel and only 56% use the phone, because calling every overdue account by hand does not scale and a single human dunning call can cost $12 to $18 (HighRadius).

Voice Collections gives teams that coverage. Julia can call on the accounts a playbook flags for phone follow-up, and answer when a customer calls the same number back to ask about an invoice, a payment, or a bank detail. Businesses that follow up on 100% of overdue invoices are 76% more likely to be paid within a week (Chaser), and a voice agent is what makes full coverage possible.

Monk’s collections agent is already proven on the accounts it handles by email. Across Monk’s first 100 customers, Julia reaches customers with a 24% higher response rate than standard dunning and resolves 88.2% of collections with zero human intervention. Voice extends that reach to the phone.

“For years the assumption was that customers would not talk to an AI on the phone,” said George Kurdin, Founder and CEO of Monk. “The evidence now points the other way. People engage with a good voice agent, and in AR the phone was always the channel that collected best. We built Voice Collections so finance teams can finally use it at the scale email gave them.”

That assumption is worth retiring. In a University of Chicago Booth field study of roughly 70,000 interviews, people interviewed by a voice AI agent were 12% more likely to receive an offer, 18% more likely to start, and 17% more likely to still be there after 30 days, and 80% chose the voice AI over a human when given the choice. The setting was recruiting rather than collections, but the finding travels: given a capable voice agent, people lean in rather than hang up. A call also does something email cannot, which is secure a verbal promise to pay in the moment.

Built for finance, with the phone agents kept with strict guardrails

Voice in finance has to be constrained, and Monk designed Voice Collections around that from the start. The agent is read-only on the phone. It answers questions, confirms details, and routes the next step. It will not rewrite an invoice, change a payment status, or accept a sensitive payment change by voice.

The agent is also reference-based. If a caller asks about an invoice, Julia asks for both the company name and the invoice number before looking anything up, and it will not search broadly from a single detail. Every inbound and outbound call is kept in the collection record alongside the email history, so a callback is part of the same thread the team already sees, and anything that needs judgment escalates to a person.

“Voice in finance has to be careful by design,” said Joe Zhou, Co-Founder and CTO of Monk. “Julia will not browse across accounts or move money over the phone. A caller has to bring the company name and invoice number before it confirms anything, and every call lands in the record. In finance a 1% mistake is still unacceptable, so we built for that first and added the reach second.”

Teams run autonomous collections on Monk

Monk runs collections for finance teams at companies like Unify, Pump, Siro, and Elate, and Voice Collections extends what those teams already do by email onto the phone.

“We chose Monk to help automate our collections, a process previously demanding several hours a week of manual, one-off outreach,” said Will Stewart, Head of Finance and BizOps at Unify. “Today, our Monk agent is always running in the background and I have a single dashboard to manage AR from.”

At Pump, which manages volume across more than 1,500 customers, Monk has helped collect over $10 million in recent months.

Voice AI is now infrastructure

The timing reflects how far voice AI has come. It has moved from demo to infrastructure: Vapi has processed more than 1 billion calls, Bland handles over 3.5 million calls a week, and ElevenLabs raised a $500 million round at an $11 billion valuation in early 2026. Monk builds Voice Collections on that foundation and adds the part finance actually needs, which is the AR context, the controls, and the audit trail.

Voice Collections is available now as an opt-in feature. Monk configures the dedicated number and call behavior with each organization before turning it on in Collections. See it in action: https://youtu.be/w09PoN1yACE.

About Monk

Monk is the AI-native accounts receivable platform that helps finance teams turn revenue into cash. Its agent, Julia, runs collections, cash application, and forecasting as one connected system. Monk resolves 88.2% of collections with zero human intervention, reaches customers with a 24% higher response rate than standard dunning, reduces DSO by more than 40%, automatically matches 80% of incoming payments with a full audit trail, and gives finance teams back roughly 26 hours a month. Teams onboard in under a week and see results in their first month. More than $1.5 billion in receivables is managed on the platform, including for customers like Profound and ElevenLabs. Monk has raised $25 million and is based in New York.

Media contact
Kendall Warson
kendall@monk.com
+1 415-827-6585

Sources: Chaser 2026 Accounts Receivable research; Dunwise dunning research; HighRadius collection call cost analysis; University of Chicago Booth field study on AI in recruiting; voice AI figures compiled by Enterprise DNA; Federal Reserve data; Allianz Worldwide DSO survey.

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