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Greenhouse Horticulture Market to Grow by USD 11.46 Billion from 2024-2028, Driven by Urban Demand and AI Advancements in Horticultural Production – Technavio

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NEW YORK, Sept. 9, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global greenhouse horticulture market size is estimated to grow by USD 11.46 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 7.53%  during the forecast period. Increased urban demand driving horticultural production is driving market growth, with a trend towards increasing relevance of led growth lights in greenhouse horticulture. However, high costs associated with greenhouses  poses a challenge.Key market players include Asian Perlite Industries Sdn Bhd, Batenburg Techniek NV, Beijing Kingpeng International Hi-tech Corp., Beijing Orient View Technology Co. Ltd., Ceres Greenhouse Solutions, Certhon Build B.V., CMF Groupe, Dalsem Greenhouse Projects BV, Europrogress Srl, Industries Harnois Inc., Novavert GmbH and Co. KG., Orbia Advance Corp. SAB de CV, Priva Holding BV, Prospiant Inc, Richel Group SAS, Ridder Drive Systems BV, Tapex Group Pty Ltd., Top Greenhouses Ltd., Trinog xs Xiamen Greenhouse Tech Co. Ltd., and Van der Hoeven Horticultural Projects BV.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Greenhouse Horticulture Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.53%

Market growth 2024-2028

USD 11462.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.86

Regional analysis

Europe, North America, APAC, Middle East and Africa, and South America

Performing market contribution

Europe at 56%

Key countries

US, China, India, Germany, and Spain

Key companies profiled

Asian Perlite Industries Sdn Bhd, Batenburg Techniek NV, Beijing Kingpeng International Hi-tech Corp., Beijing Orient View Technology Co. Ltd., Ceres Greenhouse Solutions, Certhon Build B.V., CMF Groupe, Dalsem Greenhouse Projects BV, Europrogress Srl, Industries Harnois Inc., Novavert GmbH and Co. KG., Orbia Advance Corp. SAB de CV, Priva Holding BV, Prospiant Inc, Richel Group SAS, Ridder Drive Systems BV, Tapex Group Pty Ltd., Top Greenhouses Ltd., Trinog xs Xiamen Greenhouse Tech Co. Ltd., and Van der Hoeven Horticultural Projects BV

Market Driver

In the realm of greenhouse horticulture, natural sunlight is insufficient for plant growth during certain seasons, particularly rainy, autumn, and winter, due to cloud coverage. Photosynthesis, the process by which plants convert light energy into food, occurs only within a specific wavelength range called Photosynthetically Active Radiation (PAR), which falls between 400 and 700 nanometers. Horticultural lighting solutions, including photoperiodic and supplemental lighting, address these conditions by inducing photosynthesis. Photoperiodic lighting extends daytime with low-intensity light, while supplemental lighting compensates for insufficient sunlight with high-intensity sources. LEDs have emerged as a preferred choice for horticultural lighting due to their adjustable wavelengths, energy efficiency, longer lifespan, and cooler operation compared to traditional sodium lamps. However, the high initial cost of LEDs remains a significant barrier to their widespread adoption. Nevertheless, the integration of LED growth lighting systems with control systems and IoT technologies enables advanced data collection and analysis, optimizing factors for maximum output and reducing production uncertainty. This market trend is expected to fuel growth in the greenhouse horticulture industry during the forecast period. 

The Greenhouse Horticulture Market is experiencing significant growth due to trends like Vertical Farming, Hydroponic, and Aeroponic systems. These methods offer spatial efficiency and high crop yields in compact areas, making them ideal for regions with water scarcity and irrigated farming challenges. Traditional open-field methods face hurdles like harsh weather, pests, and illnesses, leading to the adoption of advanced systems. Vertical farming and hydroponic/aeroponic systems provide targeted delivery of nutrients and water to plant roots, ensuring superior quality and greater aesthetic appeal. However, these systems come with high initial investment and ongoing operational expenses, including energy-intensive HVAC systems, control systems, LED grow lights, and sensors. Smaller-scale farmers and emerging regions are embracing these technologies, driven by the rise in demand for floriculture and aesthetically pleasing plants. Despite the learning curve, benefits like precision and control over ideal growing conditions, shielding from climate outside, and off-season production make the investment worthwhile. Water pumps, nutrient storage, and automation systems are essential components of these advanced systems. While they may be expensive, the potential for superior yields, energy savings, and reduced water usage make them a worthwhile investment for the long term. 

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 Market Challenges

Greenhouses are essential structures for optimizing plant growth, but they come with significant capital and operating expenses. Building a high-quality greenhouse can cost between USD5,000 and USD25,000, depending on its complexity. This investment is comparable to the gross cash farm income before expenses, estimated at USD600.0 billion in the US in 2022. Greenhouses can have passive or active climate control systems. Passive systems use materials like bricks, water, compost, or phase change materials to accumulate solar heat. Active climate control systems, which require electricity for heating, can increase capital expenditures due to solar energy-producing equipment and storage systems or high operating costs from electricity suppliers. Maintenance expenses, including cleaning, repairing equipment, and system upkeep, are ongoing and may slow market growth.The Greenhouse Horticulture Market faces several challenges in producing nursery crops, including climate variability, unfavorable weather, and environmental factors such as carbon dioxide levels. Farmers use both plastic and glass greenhouses, as well as grow bags and greenhouse films, to optimize growing conditions. Heating and cooling systems are essential for maintaining ideal temperatures, but energy efficiency is a concern. Urbanization and land scarcity increase the demand for greenhouse services, especially during growing seasons. Unreliable crop harvests due to unpredictable weather and consumer awareness of provenance and quality drive the need for higher yields in limited space. Water management and population expansion also impact efficient land utilization in the greenhouse horticulture industry.

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Segment Overview 

This greenhouse horticulture market report extensively covers market segmentation by  

Product 1.1 Plastic1.2 GlassCrop Type2.1 Fruits and vegetables2.2 Nursery crops2.3 Flowers and ornamentals2.4 OthersGeography 3.1 Europe3.2 North America3.3 APAC3.4 Middle East and Africa3.5 South America

 

1.1 Plastic-  Plastic greenhouses are increasingly popular in horticulture due to their cost-effective nature, made from materials such as polycarbonate, acrylic, polyethylene, and fiberglass. Polycarbonates and acrylics offer high impact strength, protecting crops from extreme weather conditions. However, their high combustibility results in increased insurance costs. Polyethylene, on the other hand, transmits less light than glass but is hail-resistant and cost-effective. Greenhouse nets are also commonly made of polyethylene, but their susceptibility to punctures leads to frequent repairs. Plastic greenhouses come in various sizes, lacking standardization, and require manual effort for washing. Despite these challenges, their lower initial investment costs make them attractive to farmers in developing countries. Additionally, the adaptability of plastic coverings, such as adjustable light transmission and impact strength, fuels market growth.

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Research Analysis

The greenhouse horticulture market is driven by the increasing demand for reliable crop harvests, especially during unfavorable weather conditions. Consumers are becoming more aware of the provenance and quality of their produce, leading to a growing preference for greenhouse-grown products. Extreme weather events and water scarcity concerns are also driving the adoption of greenhouse solutions for year-round crop production. Advanced greenhouse systems, including plastic and glass greenhouses, grow bags, greenhouse films, horticulture twines, and heating systems, are essential for addressing environmental factors such as carbon dioxide levels and crop types. Rapid urbanization and land constraints are also fueling the growth of the greenhouse horticulture market in emerging markets. Overall, the market is expected to continue expanding due to the need for high-quality, sustainable, and efficient agricultural solutions.

Market Research Overview

The Greenhouse Horticulture Market is experiencing demand due to the need for reliable crop harvests during unfavorable weather conditions and the consumer’s increasing awareness of provenance and quality. Greenhouse services offer ideal growing conditions for various crops, including floriculture, vegetables, and fruits, ensuring higher yields in limited space. However, the initial investment and ongoing operational expenses, including energy-intensive climate control systems, HVAC, and advanced irrigation systems, can be expensive. Greenhouse-grown products offer superior quality and greater aesthetic appeal, especially for sensitive plants during off-seasons and harsh weather conditions. Traditional open-field methods face challenges such as water scarcity, irrigation, and pests, making greenhouse solutions increasingly popular. Advanced greenhouse systems, including vertical farming, hydroponic, and aeroponic systems, offer spatial efficiency and crop yields, making them ideal for emerging regions and smaller-scale farmers. However, there are additional costs associated with greenhouse production, including water, power, and backup systems, as well as the cost of production and profit margins. The learning curve for implementing these systems can be steep, but the benefits of year-round crop production, high-quality produce, and food security make the investment worthwhile. The rise in population expansion and urbanization, as well as concerns over extreme weather events and water scarcity, further highlight the importance of efficient land utilization and greenhouse solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductPlasticGlassCrop TypeFruits And VegetablesNursery CropsFlowers And OrnamentalsOthersGeographyEuropeNorth AmericaAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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