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Consumer Watchdog Report Shows That Less Than 1% of Californians Exercise Privacy Rights with Data Brokers

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Data Brokers Collect Your Location, Share It With Companies and Law Enforcement

Opting Out Isn’t Easy But Here’s How That’s Changing

LOS ANGELES, Sept. 12, 2024 /PRNewswire/ — Despite the strongest state laws in the nation empowering consumers to take control of their personal information, less than 1 percent of Californians have exercised their rights with major data brokers in 2023, according to a report by Consumer Watchdog analyzing new California data broker reporting requirements.

Consumer Watchdog broke down the opt out numbers of some of the biggest data brokers in the world: Experian, Acxiom, and LiveRamp. Per the Delete Act, data brokers operating in California as of July must now annually report the number of requests to delete, correct, access, limit and opt out of collected data.

Read Consumer Watchdog’s report “Data Stalkers” here.

Watch a Consumer Alert here.

This summer, the data broker National Public Data was subject to perhaps the biggest hack in history, exposing 2.7 billion pieces of data, including the social security number of potentially every American.

“Consumers are at a greater risk for identity theft with data brokers, but they don’t have a simple way to opt out,” said Justin Kloczko, tech and privacy advocate for Consumer Watchdog.

“Part of the reason Californians aren’t opting in high numbers is because these rights aren’t user friendly, as opting out has to be done website by website, and that takes forever,” said Kloczko.

Starting in 2026, however, Californians will be able to delete all the data a broker collects about them in one step, under Senate Bill 362, the Delete Act (Becker), signed last year.

“The 2026 universal opt out will make it much easier to delete data,” said Kloczko. “Governor Newsom also has the opportunity to sign legislation requiring browsers to send opt out signals, allowing consumers to exercise rights in one step.”

Assembly Bill 3048 (Lowenthal) would force web browsers to allow users to signal all their privacy preferences for data collected directly by businesses. Currently Chrome and Safari don’t allow that. Data brokers also collect first-party data, not just third-party data, said the advocacy group.

In California, close to 500 data brokers are in operation, and residents can look up a list of data brokers, see what categories of personal information they collect, and where to delete personal information.

Data brokers may have a lower profile than other companies that vacuum up data like Facebook or Google, but they know more about us, including social security numbers and geolocation. And they share data with tech, insurance and financial services companies, as well as government agencies, the nonprofit found.

Kloczko requested the data held on him by Experian, Acxiom, and LiveRamp, and the results were alarming.

“These data brokers keep incredibly detailed profiles on me spanning hundreds of pages,” said Kloczko. “They contain inferences about my finances, family, eating and exercise habits, down to how likely I am to get a vaccine or subscribe to a streaming service. And a lot of it is wrong.”

The reports made numerous incorrect inferences about Kloczko’s ethnicity, finances, and consumer preferences.

From most tech companies—Amazon, Netflix, Google and Uber—to auto manufacturers—Toyota, Nissan, Chevy—to fast food chains—McDonalds, Starbucks and Subway—data brokers make predictions about you for virtually every popular brand. Companies want to know every detail about you with the hopes of keeping you glued to your phone so you buy products, said Consumer Watchdog.

One data broker, LiveRamp, said it sends data to Amazon, Disney, Fox, Comcast, Google, Uber and Warner Bros, among others, Consumer Watchdog found. Experian said it sources geolocation data from apps on your phone, and discloses it to “law enforcement,” “financial services,” “insurance companies” and “regulatory authorities,” among others.

You can access your data from LiveRamp and delete it here.

To exercise your data rights with Experian, go here.

For Acxiom, go here.

Data brokers collect and sell dossiers on hundreds of millions of consumers and make billions in profit. Experian has data on 1 billion people and makes $7 billion in annual profit. Equifax has data on 800 million people and makes $5 billion in revenue. LiveRamp collects data on 700 million people and makes $660 million in revenue. Acxiom has data on 190 million individuals and makes $617 million in revenue.

View original content to download multimedia:https://www.prnewswire.com/news-releases/consumer-watchdog-report-shows-that-less-than-1-of-californians-exercise-privacy-rights-with-data-brokers-302246936.html

SOURCE Consumer Watchdog

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ADT Secures AI Innovation with Oracle

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ADT estimates it can save more than $3 million over four years and improve application performance by 25 percent by migrating business-critical applications to Oracle AI Database@Google Cloud

Oracle Cloud HCM automatically answers 90 percent of ADT’s basic HR inquiries

LAS VEGAS, Oct. 27, 2026 /PRNewswire/ — Oracle AI World — ADT Inc. (NYSE: ADT), the trusted leader in smart home security solutions, is expanding its use of AI with Oracle AI Database@Google Cloud and Oracle Fusion Cloud Applications. To reduce infrastructure costs, improve application performance, strengthen data security, and bring business data closer to its analytics and AI tools, ADT moved critical applications to Oracle AI Database@Google Cloud. In addition, ADT is leveraging the extensive AI capabilities in Oracle Fusion Cloud Human Capital Management (HCM) to answer employees’ routine HR questions and help managers complete performance reviews faster.

“To develop more intelligent, proactive protection, we need to make it easier for our teams to put critical data to work,” said Dave Scott, executive vice president and chief people and administration officer, ADT. “By using Oracle AI Database@Google Cloud, we are bringing that data closer to the tools our teams use to develop and test new ideas. With Oracle Fusion Applications, we are also using AI to help improve HR outcomes. For example, our new hires get the guidance they need while our managers gain more time to support their teams.”

Bringing Critical Data Closer to AI and Analytics
ADT estimates that moving its billing, tax, and order management applications to Oracle AI Database@Google Cloud can save more than $3 million over four years and improve application performance by 25 percent. The move also brings data from those applications closer to ADT’s Google BigQuery data warehouse, making it more accessible for planned AI projects using Gemini Enterprise. Keeping the data next to the Google Cloud services that use it can also simplify data management, accelerate analyses, and reduce the need to move or duplicate sensitive information. ADT also uses Oracle Database Zero Data Loss Autonomous Recovery Service to help secure and protect critical data, and Oracle Maximum Availability Architecture to enhance availability and disaster recovery of its databases deployed across the three Google Cloud regions it currently uses.

Improving the Employee Experience with AI
With more than 5,000 new hires each year, ADT wanted to give employees a more consistent experience, allow managers to spend more time with their teams, and reduce integration work across its systems. To meet these goals, ADT selected Oracle Cloud HCM, part of Oracle Fusion Applications, to bring HR processes and data together on one platform and take advantage of the latest AI capabilities.

With the AI capabilities in Oracle Cloud HCM, ADT has been able to automate responses to 90 percent of basic HR inquiries. In addition, Oracle Cloud HCM has enabled ADT to reduce HR support tickets by 26 percent, giving HR specialists more time for workforce planning and supporting complex employee needs. For managers, the AI-assisted tools in Oracle Cloud HCM save two to three hours per direct report during performance review cycles. ADT has also built a predictive turnover model in Oracle Cloud HCM that helps leaders identify potential attrition risks by job group and location.

“ADT is taking a practical approach to AI that is delivering results today while creating new opportunities for innovation,” said Nathan Thomas, senior vice president, product management, Oracle. “By bringing critical data closer to its AI and analytics tools, ADT is creating new opportunities to move faster and innovate, while its use of AI in HR is already giving employees more time to focus on higher-value work. Together, these efforts will help ADT continue to deliver smarter, more proactive protection for its customers.”

ADT’s migration to Oracle AI Database@Google Cloud was supported by the Google Solution Line at Insight and Oracle Consulting.

Additional Resources

Customer Story: ADT embraces Oracle AI to improve onboarding and enhance workforce insightsProduct Overview: Oracle AI Database@Google CloudProduct Overview: Oracle Fusion Cloud Human Capital Management (HCM)

About ADT
ADT is a leading provider of security, interactive and smart home solutions serving residential and small business customers in the U.S. Through innovative offerings, unrivaled safety and a premium customer experience delivered by the largest network of smart home security professionals in the U.S., ADT empowers people to protect and connect to what matters most, every second, every day. For more information, visit ADT.com.

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

Contact:
Ben Wolfson
Oracle 
+1.510.480.5230
ben.wolfson@oracle.com

 

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SOURCE Oracle

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Oracle Unveils New Cloud Networking Innovations for AI

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New Oracle Acceleron capabilities help customers move data efficiently, keep distributed AI workloads running, and securely scale multi-tenant clusters

LAS VEGAS, Oct. 27, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced new capabilities in Oracle Acceleron, Oracle Cloud Infrastructure‘s (OCI) suite of networking and infrastructure technologies that help customers run demanding AI workloads reliably, securely, and at scale.

The latest additions build on OCI’s continued investments in high-performance connectivity, network architecture, host-level acceleration, and security and give customers more flexibility across compute and storage while improving the network’s ability to adapt to changing conditions.

“AI infrastructure can be unforgiving when it comes to network friction,” said Pradeep Vincent, executive vice president, Compute and AI Infrastructure, Oracle Cloud Infrastructure. “When thousands of accelerators are working together, one congested or failed path can have consequences far beyond a single connection. With Oracle Acceleron, we are building a network that can respond by rerouting traffic, recovering from failures, and helping customers scale securely.”

Oracle Acceleron combines dedicated network fabrics, more direct data paths, and a converged NIC to boost performance and lower cost, with host-level zero-trust routing and multi-planar designs to strengthen security and resilience. Its unique software architecture simplifies complex networking operations through a programmable foundation that unifies advanced networking, storage, and security capabilities across a broad range of hardware.

New capabilities span AI data movement, distributed AI communication, and secure multi-tenant AI infrastructure:

AI Data Movement

Oracle Acceleron High-Performance Fabric: Helps customers deploy inference, storage, and HPC workloads with greater performance through RDMA connectivity on OCI front-end compute.Expanded NVMe Block-storage Attachment Options: Helps customers support AI, database, and other data-intensive workloads with NVMe block storage across Oracle Acceleron bare metal and VM shapes improving performance up to 3x.

Distributed AI Communication

Oracle Collective Communications Library: Helps customers keep distributed AI workloads running when network paths fail by spreading collective traffic across OCI’s backend Multiplanar Network. It steers traffic toward healthier paths and helps workloads instantaneously recover when links, ports, or NICs fail, significantly improving the network availability and resilience.Transparent Front-End Multiplanar Networking: Helps customers improve resiliency across compute infrastructure by bringing multiplanar networking to front-end networks, with built-in transparent path selection and failover, as well as transparent congestion control for front-end RDMA traffic.

Additional Resources

Learn more about new Oracle Acceleron capabilities and innovationsLearn more about Oracle Cloud InfrastructureLearn more about Oracle Cloud NetworkingLearn more about Oracle Acceleron

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle.

Future Product Disclaimer
This press release is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

Forward-Looking Statements Disclaimer
Statements in this article relating to Oracle’s future plans, expectations, beliefs, and intentions are “forward-looking statements” and are subject to material risks and uncertainties. Many factors could affect Oracle’s current expectations and actual results, and could cause actual results to differ materially. A discussion of such factors and other risks that affect Oracle’s business is contained in Oracle’s Securities and Exchange Commission (SEC) filings, including Oracle’s most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Oracle’s website at oracle.com/investor. All information in this article is current as of October 27, 2026 and Oracle undertakes no duty to update any statement in light of new information or future events.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

 

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SOURCE Oracle

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Oracle Introduces Oracle Media Fabric

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Integrated platform brings together AI-powered production, enterprise media models, and distributed video delivery to help media companies, streaming providers, and brands get more value from their content

LAS VEGAS, Oct. 27, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced Oracle Media Fabric, an integrated platform designed to help media companies, streaming providers, and brands reduce content production time and cost, distribute and stream high-quality video at scale, and create more personalized experiences for viewers. The platform brings sophisticated content creation and streaming capabilities once available only to the largest proprietary streaming platforms to content creators of all sizes. By connecting AI-powered creative tools with next-generation video delivery infrastructure built around open standards, Oracle Media Fabric enables audience-specific advertising, tailored programming, and shared viewing experiences built around what audiences care about.

“Creating content and delivering it to viewers were separate processes,” said Clay Magouyrk, CEO, Oracle. “With Oracle Media Fabric, we’re bringing content creation and streaming together, using AI across the entire production and distribution workflow. That helps creators reduce production time and cost, make better use of their existing content, and tailor viewing experiences for different audiences in real-time.”

Oracle Media Fabric brings together Oracle Creative Studio, Oracle AI Media Models, and Oracle Video Edge to help customers create, adapt, and deliver content. It includes safeguards to help protect customers’ intellectual property (IP) and reduce the risk of generated content infringing the IP rights of others. Powered by the Oracle Creative Studio and Oracle Video Edge, the Oracle Adaptive Media Platform connects creation and delivery to enable audience-specific advertising, personalized programming, and shared viewing experiences.

Oracle Creative Studio: Helps professional media teams and a broad range of creators turn ideas into storyboards, scenes, cinematic video, visual effects, and virtual characters. As an AI-powered production suite, it brings together Oracle AI Media Models and leading third-party models through a flexible, model-agnostic platform that can select models for each creative task based on requirements for security, provenance, cost, and IP protection.Oracle AI Media Models: Help media studios and entertainment companies accelerate content creation while maintaining creative control. The Oracle-developed models focus on video generation, image generation, and image editing, enabling governed, large-scale media processing, intelligent curation and search, and frontier-model customization on Oracle Cloud Infrastructure (OCI).Oracle Video Edge: Helps broadcasters and streaming providers maintain high video quality and low latency during large-scale live events, helping ensure viewer playback starts fast and remains smooth as audience sizes peak. The AI-enabled managed platform uses real-time network and playback information to coordinate capacity and direct viewers to suitable delivery locations across OCI and participating content delivery networks and internet service provider networks.Oracle Adaptive Media Platform: Helps connect creation and delivery, enabling customers to develop audience-specific advertising, personalized programming, and shared viewing experiences. Brands can generate variations of a base advertisement within brand guidelines and approval rules, helping reduce the time and cost of creating multiple versions.

By helping broadcasters and streaming providers understand how audiences respond to programming and advertising, Oracle Media Fabric can inform more engaging experiences, strengthen viewer relationships within customers’ applications, and create new opportunities to monetize content. Oracle Media Fabric is planned to be available within the next 12 months.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle.

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing. 

Future Product Disclaimer
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/oracle-introduces-oracle-media-fabric-302920225.html

SOURCE Oracle

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