Technology
Automotive Green Tires Market to Grow by USD 167.5 Billion (2024-2028), Affordable Pricing and Low Maintenance Drive Growth, AI Impact on Market Trends – Technavio
Published
2 years agoon
By
NEW YORK, Sept. 19, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global automotive green tires market size is estimated to grow by USD 167.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 18.58% during the forecast period. High affordability and low maintenance cost is driving market growth, with a trend towards developments in the field of automotive green tires. However, high-cost pressures on tire vendors for competitive pricing poses a challenge. Key market players include Apollo Tyres Ltd., Balkrishna Industries Ltd., Bridgestone Corp., DOUBLE STAR TIRE, Emerald Resilient Tyre Manufacturers Pvt. Ltd., Giti Tire Pte. Ltd., GRI Tires, Hankook Tire and Technology Co. Ltd., Maxxis International, Michelin Group, NEXEN TIRE Corp., Nokian Tyres Plc., Pirelli and C S.p.A, RPG Enterprises, Sailun Group Co. Ltd., Schaeffler AG, The Goodyear Tire and Rubber Co., Triangle Tyres, Yokohama Tire Corp., and Zhongce Rubber Group Co. Ltd..
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Automotive Green Tires Market Scope
Report Coverage
Details
Base year
2023
Historic period
2018 – 2022
Forecast period
2024-2028
Growth momentum & CAGR
Accelerate at a CAGR of 18.58%
Market growth 2024-2028
USD 167.5 billion
Market structure
Fragmented
YoY growth 2022-2023 (%)
14.37
Regional analysis
Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution
APAC at 36%
Key countries
US, Germany, China, Japan, and France
Key companies profiled
Apollo Tyres Ltd., Balkrishna Industries Ltd., Bridgestone Corp., DOUBLE STAR TIRE, Emerald Resilient Tyre Manufacturers Pvt. Ltd., Giti Tire Pte. Ltd., GRI Tires, Hankook Tire and Technology Co. Ltd., Maxxis International, Michelin Group, NEXEN TIRE Corp., Nokian Tyres Plc., Pirelli and C S.p.A, RPG Enterprises, Sailun Group Co. Ltd., Schaeffler AG, The Goodyear Tire and Rubber Co., Triangle Tyres, Yokohama Tire Corp., and Zhongce Rubber Group Co. Ltd.
Market Driver
The automotive industry is responding to growing environmental concerns by investing in the development of green tires. Strict emission standards are driving the creation of innovative tire designs using advanced, energy-efficient materials. Notable companies, such as Goodyear Tire and Rubber, are leading the way with concept designs like the Oxygene tire, which features a moss-filled structure for moisture absorption and improved wet traction. South Korean tire manufacturer KUMHO TIRE has introduced the Ecowing ES31, an environmentally-friendly car tire with minimal rolling resistance and superior wet performance. Yokohama Rubber has also unveiled the BluEarth 109L and BluEarth 109L trailer tires, offering ultra-wide bases and optimized tread patterns for enhanced fuel efficiency. These advancements will contribute to the expansion of the global automotive green tires market in the coming years.
The Automotive Green Tires Market is on the rise as consumers and governments push for more environment-friendly solutions. Trends include lightweight ENLITEN technology, ElectricDrive GT, and SoundComfort Technology. Tesla Model vehicles and SUVs are leading the shift towards sustainable tire materials like silane from Evonik. The Star Labeling Program and Tire Energy Label focus on reducing carbon emissions from tires. Electric, hybrid, and CNG vehicles are driving demand for tires with low rolling resistance and CO2 emissions. OEMs like Goodyear, Continental, Pirelli, and others are innovating with airless tires and various tire sizes for passenger cars, LCVs, trucks, and buses. The logistics industry also benefits from green tires as they help reduce reliance on fossil fuels. The charging infrastructure for electric vehicles is a key factor influencing tire sales. Overall, the market for green tires is growing as more focus is placed on reducing carbon emissions and using sustainable raw materials.
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Market Challenges
The global automotive industry is experiencing intense competition due to technological advancements and the integration of automotive electronics. This competition is also reflected in the automotive green tires market, where cost pressures are a major inhibitor. Vendors use synthetic amorphous silica (SAS) and precipitated silica in green tire manufacturing, with sulfur silanes as bonding chemicals. Advanced materials and processes increase production costs, but vendors face pressure to keep prices competitive. To remain competitive, some tire manufacturers are focusing on sustainable tire technologies, like renewable rubber, through collaborations with researchers and biotechnology companies. However, these developments may increase competition and cost pressures, potentially hindering market growth in the forecast period.The Automotive Green Tires Market is experiencing significant growth due to shifting consumer preferences towards electric vehicles (EVs) and reduced CO2 emissions. However, challenges persist in this sector. Rolling resistance and fuel consumption are key concerns for EVs, necessitating the development of low rolling resistance tires. CNG and hybrid vehicles also require specialized tires. Original Equipment Manufacturers (OEMs) and the logistics industry seek tires with improved fuel economy and CO2 emission reduction. Tire manufacturers like Goodyear, Continental, Pirelli, and others are responding with innovative solutions. Rim size and tire assembly for electric cars, light commercial vehicles (LCVs), trucks, and passenger cars are also critical factors. OEM sales channels and warranties are essential for tire manufacturers in this market. Key players include Cheng Shin Rubber, ZC Rubber, Rivian R1T, Ford F-150 Lightning, Cooper, Yokohama, Apollo Tyres, Sumitomo Rubber, and others. The use of materials like silica and electric powertrains in tire production is a focus area. The global sales of green tires in the electric car segment are projected to increase, with OEM sales being a significant channel. However, challenges remain in retrofitting existing vehicles and ensuring compatibility with various tire sizes and electric powertrains.
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Segment Overview
This automotive green tires market report extensively covers market segmentation by
Application 1.1 Passenger vehicles1.2 Commercial vehiclesType 2.1 Radial tire2.2 Bias tireGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa
1.1 Passenger vehicles- The automotive green tires market is primarily driven by the increasing demand for fuel-efficient and low-rolling resistance tires among passenger vehicle owners. This trend is further fueled by the growing sales volume of passenger vehicles in emerging economies such as China, Japan, South Korea, India, and Southeast Asian countries. Lower interest rates on vehicle loans worldwide have also encouraged more purchases of passenger vehicles. The passenger vehicle segment is anticipated to dominate the global automotive green tires market due to these factors. Additionally, consumer awareness of eco-friendly tires is increasing, leading to higher adoption rates. In APAC, China, Japan, South Korea, India, and Indonesia are major markets for passenger cars. Europe and North America lead in the adoption of advanced automotive technologies and systems in passenger vehicles. Leading tire manufacturers like Bridgestone and MICHELIN offer eco-friendly tires for passenger vehicles, such as Bridgestone’s Ecopia and MICHELIN’s Energy Saver, which provide superior fuel efficiency and long tread life. Other prominent vendors also offer green tires for various passenger vehicle segments, including small cars, hatchbacks, and sedans. Overall, the growing consumer awareness of eco-friendly tires is expected to continue driving the adoption rate of automotive green tires in the passenger vehicles segment.
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Research Analysis
The Automotive Green Tires Market is witnessing significant growth due to the increasing demand for eco-friendly tires for Electric Vehicles (EVs) and Hybrid Vehicles. These tires, with their low rolling resistance, contribute to total vehicle efficiency, enhancing the range of EVs and reducing fuel consumption in hybrid vehicles. The market is also driven by the logistics industry’s shift towards CNG and the need for fuel-efficient tires for heavy trucks. Silica, a key raw material, and silane from companies like Evonik, are essential in producing green tires with low rolling resistance and reduced carbon emissions. The Passenger Car Segment is a major consumer, with Original Equipment (OE) manufacturers prioritizing green tires for their electric car models. The market also includes the emerging trend of Airless Tires, which offer environmental benefits by eliminating the need for traditional rubber and reducing overall vehicle weight, leading to reduced carbon emissions and improved fuel efficiency. The Tire Energy Label is a crucial factor in consumer decision-making, with tires rated for low rolling resistance and fuel consumption gaining popularity. The market’s future growth is expected to be influenced by shifting consumer preferences towards sustainable and eco-friendly products, reducing reliance on fossil fuels, and minimizing carbon emissions.
Market Research Overview
The Automotive Green Tires Market is witnessing significant growth due to the increasing demand for eco-friendly tires for various vehicle types, including electric vehicles (EVs), hybrid vehicles, and CNG vehicles. Rolling resistance and CO2 emissions are critical factors driving the market’s growth, as low rolling resistance leads to improved total vehicle efficiency, longer range, and reduced fuel consumption. Tire manufacturers are focusing on developing tires using environment-friendly raw materials such as silica, Styrene-butadiene rubber, and silane. OEMs, including Passenger cars, LCVs, Trucks, and buses, are integrating green tires into their offerings, with some, like Rivian R1T and Ford F-150 Lightning, exclusively using green tires. The logistics industry is also adopting green tires to reduce carbon emissions. Tire assembly processes are being optimized to include electric powertrains and sustainable tire materials. The market’s key trends include the Tire Energy Label, shifting consumer preferences towards fuel economy and CO2 emission, and the emergence of airless tires. Key players in the market include Goodyear, Continental, Pirelli, Cheng Shin Rubber, ZC Rubber, Cooper, Yokohama, Apollo Tyres, Sumitomo Rubber, and others. The market’s global sales are expected to grow significantly in the coming years, driven by the increasing vehicle sales and the OEM sales channel’s dominance. Warranty and tire size are also essential considerations in the market. The market is also witnessing the adoption of sustainable tire materials, such as those derived from Evonik, and the development of technologies like Turanza Eco tires’ lightweight ENLITEN technology and ElectricDrive GT’s SoundComfort Technology. The market’s growth is further driven by the growing popularity of SUV culture and the need to reduce carbon emissions from fossil fuels. The market’s future looks promising, with the charging infrastructure’s development and the Star Labeling Program’s implementation expected to boost sales. Heavy vehicles, including trucks and buses, are also adopting green tires to reduce their carbon footprint.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
ApplicationPassenger VehiclesCommercial VehiclesTypeRadial TireBias TireGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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HashKey On-Chain and RD Technologies Form Deep Partnership to Support On-Chain Testing for RDUSD
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On-Chain Ecosystem Drives Institutional Adoption of RDUSD Across Cross-Border Trade, Financing, and Corporate Payments
HONG KONG, Nov. 1, 2026 /PRNewswire/ — HashKey On-Chain, an on-chain financial infrastructure provider, announced a major strategic partnership with RD Technologies. The two parties will engage in a series of technical and ecosystem explorations centered around RDUSD. Leveraging HashKey On-Chain’s full-stack comprehensive strengths in connecting on-chain infrastructure with institutional financial service ecosystems, the collaboration will span digital asset on-chain trading, settlement, treasury management, and asset tokenization. Together, they aim to drive the expansion of the US dollar stablecoin RDUSD from digital asset trading into real-world business scenarios such as cross-border trade, corporate payments/collections, and institutional finance.
HSK Chain Plans to Support RDUSD On-Chain Testing
RDUSD is a US dollar stablecoin supported by RD Technologies and issued by Anchorage Digital Bank N.A., a US federally regulated bank. Anchorage Digital Bank N.A. is the first federally chartered digital asset bank in the US, specializing in providing secure digital asset custody and financial services for institutional clients. RDUSD is designed to comply with the regulatory framework under the US GENIUS Act. As a digital US dollar settlement instrument, it is committed to satisfying institutional clients’ needs to optimize treasury management in real-world operations while providing fiat-anchored support for asset tokenization.
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RDUSD to Be Implemented Across HashKey On-Chain’s Diverse Scenarios
Relying on HashKey On-Chain’s three core technical application platforms, RDUSD will gradually be integrated into the following scenarios:
HashKey Trading Portal (HTP): In asset trading scenarios, RDUSD will be used for the trade settlement of various tokenized RWA products, providing stable and efficient settlement support for the on-chain circulation of real-world assets.
HashKey On-Chain Trade Finance Platform: RDUSD is expected to serve as a medium aimed at delivering 24/7, more efficient, and cost-effective on-chain clearing and settlement for cross-border import and export enterprises. Combined with the tokenization of trade assets (such as electronic bills of lading), it will support smart contract-driven Delivery vs. Payment (DvP) and act as a settlement tool for licensed financial institutions conducting disbursements and repayments for trade financing based on real trade backgrounds.
HashKey Settlement Platform (HSP): Both companies will explore further integrating RDUSD into relevant settlement protocols to provide global enterprises and cross-border payment service providers with payment, collection, and settlement services, as well as cash pooling and disbursement channel support. In addition to enhancing international corporate treasury management efficiency, this will reserve capacity for emerging scenarios such as automated AI agent payments.
These scenarios will also address the needs of RD Technologies and its partners in cross-border trade payments and treasury management, bridging corporate payments with on-chain finance to serve the real-economy operations of Asia-based cross-border institutions.
Rita Liu, CEO of RD Technologies, stated:
“The close collaboration between HashKey On-Chain and RD Technologies has always been a key focus for both parties. RDUSD brings a fresh highlight to this partnership. We look forward to combining our respective strengths in cross-border payments and digital assets to propel the technical application of RDUSD across diverse scenarios—such as on-chain trading, settlement, and treasury management—to better serve corporate demands and the real economy.”
Rachel Qiu, Head of Business Development at HashKey Group and COO of HashKey On-Chain Business Group, stated:
“The upcoming deployment of RDUSD on HSK Chain marks the first step in our collaboration. Moving forward, leveraging HashKey On-Chain’s extensive experience in on-chain business, we will partner with RD Technologies to drive the gradual integration of compliant stablecoins into real-world commercial and financial activities, providing institutional users with more comprehensive digital asset services. In areas such as cross-border trade and corporate payments, HashKey On-Chain is well-equipped to provide the requisite technology and application platforms to support efficient, compliant on-chain clearing and settlement, ultimately fostering the growth of the on-chain ecosystem.”
This strategic collaboration surrounding RDUSD represents a vital step for HashKey On-Chain as it continuously enhances its institutional-grade digital asset infrastructure. In the future, HashKey On-Chain will continue to join forces with industry partners like RD Technologies to explore the long-term value of stablecoins in cross-border payments, global treasury management, and real-world asset tokenization. By extending stablecoins deeper into the real economy and institutional finance, the partnership aims to deepen the integration between traditional finance and the on-chain economy, jointly building next-generation financial infrastructure.
About HashKey On-Chain
HashKey On-Chain is the core business group of HashKey Group dedicated to building and operating full-stack on-chain financial infrastructure. By coordinating five major business matrices—tokenized asset issuance (HIP), trading (HTP), payments (HSP), public chain (HSK Chain), and on-chain staking (HashKey Cloud)—it leverages a high-efficiency technical foundation to deliver end-to-end solutions for institutional clients, forging a solid bridge between traditional financial capital and the crypto economy.
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Disclaimer
This material is provided for general information only and does not constitute an offer, solicitation, recommendation or investment advice in respect of any securities, tokenised assets, stablecoins or financial products, nor a public offering, solicitation or invitation to invest in any jurisdiction. It is intended only for professional investors meeting applicable legal and regulatory requirements (where applicable). Non-professional investors should not rely on its contents in making any investment decisions. Regulated activities that require a licence are provided only by entities within the group holding the relevant licences within the scope permitted by their licences, and are subject to applicable laws and regulations. The on-chain infrastructure, protocol frameworks, technology platforms and related collaboration arrangements described herein are technical infrastructure or technical service platforms; they are not licensed corporations of the Hong Kong Securities and Futures Commission, and their activities do not themselves constitute regulated activities under the Securities and Futures Ordinance. Any reference to a platform, product, service, business scenario or collaboration arrangement is for illustration only and should not be regarded as any commercial commitment, service assurance or future business arrangement; descriptions of application scenarios such as cross-border trade, corporate payments, treasury management, trade finance, corporate treasury management, on-chain settlement and on-chain finance reflect only potential application directions or technical exploration. Whether the relevant projects can be implemented depends on technical conditions, market demand, collaboration arrangements and regulatory requirements. The issuance, reserve management, redemption and related compliance matters of any stablecoin referred to herein (where applicable) are the responsibility of the relevant issuer and service providers; the HashKey Group and its related entities do not participate. Stablecoins, tokenised assets and digital assets all involve risks; their prices and values may fluctuate significantly, and investors may lose all or part of their principal. Past performance is not a guarantee of future performance. Before making any investment decision, investors should review the relevant product documents and risk disclosures and seek independent professional advice. This material has not been reviewed or approved by any regulatory authority. In the event of any ambiguity or inconsistency between the Chinese and English versions, the Chinese version shall prevail.
View original content:https://www.prnewswire.com/news-releases/hashkey-on-chain-and-rd-technologies-form-deep-partnership-to-support-on-chain-testing-for-rdusd-302925965.html
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Ceva Extends Wireless Connectivity IP Leadership as AI Moves to Connected Devices
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HSINCHU COUNTY, Taiwan, Nov. 2, 2026 /PRNewswire/ — Ceva, Inc. (NASDAQ: CEVA), the leading licensor of silicon and software IP that powers the Smart Edge, today announced that it retained the #1 position in wireless interface IP in IPnest’s September 2026 Design IP report. As AI expands across billions of connected devices, reliable, ultra-low-power wireless connectivity becomes essential for sharing data and context across them.
The category grew approximately 14% in 2025, and Ceva held 68% market share by IP revenue, 12 times that of the next-largest vendor. The result continues Ceva’s leadership as documented in prior IPnest reports, which showed 67% share for 2023 and 68% for 2024. Ceva estimates that its wireless connectivity IP is used in approximately 30% of the world’s Bluetooth-enabled IoT devices and 15% of Wi-Fi-enabled IoT devices shipped annually.
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Ceva will share its wireless connectivity and Physical AI roadmap at its technology symposium events in Hsinchu, Taiwan, on November 2 and in Shanghai, China, on November 5. For more information on Ceva-Waves wireless connectivity IP, visit https://www.ceva-ip.com/product/ceva-waves-links/.
Market share and vendor comparison are based on wireless interface IP revenue estimates in IPnest’s September 2026 Design IP report.
About Ceva
Ceva powers the Smart Edge, bridging the digital and physical worlds to bring AI-driven products to life. Our Ceva AI fabric portfolio of silicon and software IP enables devices to Connect, Sense, and Infer – the essential capabilities for the intelligent edge. From 5G, cellular IoT, Bluetooth, Wi-Fi, and UWB connectivity to scalable Edge AI NPUs, AI DSPs, sensor fusion processors and embedded software, Ceva provides the foundational IP for devices that connect, understand their environment, and act in real time.
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Visit us at www.ceva-ip.com and follow us on LinkedIn, X, YouTube, Facebook, and Instagram.
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SOURCE Ceva, Inc.
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Ceva and Mobilint Advance Physical AI with REGULUS Edge AI SoC
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Product information for REGULUS and MLD-R1 is available at https://www.mobilint.com/regulus. For more on Ceva’s Edge AI portfolio, visit https://www.ceva-ip.com/solutions/edge-ai/
About Mobilint
Founded in 2019 and headquartered in Seoul, Korea, Mobilint is a fabless AI semiconductor company specializing in high-performance, energy-efficient NPUs and AI SoCs for edge and on-device AI applications. The company owns proprietary NPU IP and AI SoC design technologies, with proven deployments across smart city, healthcare, autonomous driving, security, industrial AI, and mobile AI device applications. Learn more: www.mobilint.com.
About Ceva, Inc.
Ceva powers the Smart Edge, bridging the digital and physical worlds to bring AI-driven products to life. Our Ceva AI fabric portfolio of silicon and software IP enables devices to Connect, Sense, and Infer – the essential capabilities for the intelligent edge. From 5G, cellular IoT, Bluetooth, Wi-Fi, and UWB connectivity to scalable Edge AI NPUs, AI DSPs, sensor fusion processors and embedded software, Ceva provides the foundational IP for devices that connect, understand their environment, and act in real time.
With more than 22 billion devices shipped and trusted by 400+ customers worldwide, Ceva is the backbone of today’s most advanced smart edge products – from AI-infused wearables and IoT devices to autonomous vehicles and 5G infrastructure. Our differentiated solutions deliver seamless integration into existing design flows, total flexibility to combine solutions based on design needs and ultra‑low‑power performance in minimal silicon footprint, helping customers accelerate development, reduce risk, and bring innovative products to market faster. As technology evolves toward Physical AI, Ceva’s IP portfolio lays the foundation for systems that are always connected, contextually aware, and capable of intelligent, real-time decision-making.
Visit us at www.ceva-ip.com and follow us on LinkedIn, X, YouTube, Facebook, and Instagram.
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