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AI Driving Transformation in Automotive Automation Market, Set to Grow by USD 2.45 Billion (2024-2028), Boosted by Demand for Improved Manufacturing Flexibility- Technavio

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NEW YORK, Sept. 26, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global automation market in automotive industry size is estimated to grow by USD 2.45 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  4.36%  during the forecast period. Demand for enhanced visibility and flexibility in manufacturing is driving market growth, with a trend towards emergence of smart manufacturing. However, security challenges of industrial control systems  poses a challenge. Key market players include ABB Ltd., Applied Materials Inc., Aurotek Corp. Inc., Auto Control Systems, DENSO Corp., Emerson Electric Co., FANUC Bulgaria EOOD, Festo SE and Co. KG, General Electric Co., Kawasaki Heavy Industries Ltd., MIDEA Group Co. Ltd., Mitsubishi Electric Corp., OMRON Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Yaskawa Electric Corp., and Yokogawa Electric Corp..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Automation Market In Automotive Industry Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.36%

Market growth 2024-2028

USD 2454 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.11

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

China, Japan, US, Germany, and India

Key companies profiled

ABB Ltd., Applied Materials Inc., Aurotek Corp. Inc., Auto Control Systems, DENSO Corp., Emerson Electric Co., FANUC Bulgaria EOOD, Festo SE and Co. KG, General Electric Co., Kawasaki Heavy Industries Ltd., MIDEA Group Co. Ltd., Mitsubishi Electric Corp., OMRON Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Yaskawa Electric Corp., and Yokogawa Electric Corp.

Market Driver

The automotive industry is experiencing significant growth in automation, electrification, data integration, human-machine interaction, and connectivity. To facilitate smart manufacturing, industrial machines and robots are being equipped with IoT-integrated microprocessors, microcontrollers, sensors, and switches. In the automotive production process, sensors are used extensively on the manufacturing, assembly line, and warehousing equipment. These sensors provide real-time data to DCS, MES, and PLC systems for remote monitoring and predictive maintenance. IIoT plays a crucial role in integrating these systems and transferring information. Innovations in sensors and automation solutions are increasing productivity in the automotive industry, driving market growth during the forecast period. 

The automotive industry is experiencing a growth in automation trends, with programmable automation and motion control at the forefront. Industrial automation is being driven by advanced automation/control software, panel mount solutions like industrial PCs and web panels, and control systems. Turbocharging is being enhanced with 5G wireless technology and digitalization. Augmented reality, digital twin technology, and industrial IoT are revolutionizing production, with advanced analytics, edge computing, and cloud computing enabling real-time data processing. Sensors, including precision photoelectric, laser, inductive, servo motors, drives (AC and DC), and semiconductors, are essential components. Trade wars and electronics shortages pose challenges, but AI and machine learning are driving innovation. Product launch and development are being streamlined with management software, cobots, and smart manufacturing. 3D printing and micro electromechanical systems are also transforming the industry. 

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Market Challenges

Legacy industrial control systems, predominantly used in Europe and the US automotive industries, pose significant security challenges due to their pre-Internet era design. These systems, which communicate point-to-point, lack the capability to authenticate commands and secure data, making them susceptible to threats. Replacing these systems is cost-prohibitive, and modernizing them requires integrating new IT and OT technologies, as well as addressing the emergence of IoT and cloud computing. A common vulnerability in OT infrastructure is the inability to protect legacy systems, such as SCADA, which have open architectures, increasing the risk of security breaches. Despite the potential productivity gains from automation solutions, the increasing security threats may hinder their adoption in the automotive industry during the forecast period.In the automotive industry, automation is a key trend shaping the future of manufacturing. Technologies like digital twin technology, advanced analytics, edge computing, and cloud computing are revolutionizing production processes. Sensors, including photoelectric, laser, inductive, servo motors, drives (AC and DC), and precision sensors, are essential components of this automation. Trade wars and the rise of micro electromechanical systems, 3D printing, smart manufacturing, semiconductors, electronics, artificial intelligence, and machine learning are driving innovation. Industrial robots, management software, cobots, and cloud-based solutions are crucial for product launch and development. Challenges include ensuring control and integration of these advanced technologies to optimize efficiency and quality.

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Segment Overview 

This automation market in automotive industry report extensively covers market segmentation by  

Technology 1.1 Industrial sensors1.2 PLC1.3 MES1.4 SCADA1.5 DCSEnd-user 2.1 Vehicle manufacturers2.2 Component manufacturersGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Industrial sensors-  Industrial sensors play a crucial role in the automotive industry by measuring physical parameters, such as temperature, humidity, pressure, flow, speed, vibration, and position, converting them into electrical signals for control systems like PLC. They ensure product quality consistency in various applications, including painting operations, testing engines, robotic arms, and conveyor belts. In painting, sensors measure paint thickness. Spray painting systems use sensors for air and liquid ratio measurement. Industrial robots, now widely adopted for faster production and efficiency, are equipped with sensors to work efficiently with pre-defined instructions. Advancements in sensors, hardware, and software have made robots more intelligent and autonomous. Smart sensors are driving the growth of the industrial sensors market in the automotive industry, especially in the context of Industry 4.0 and smart wearables like helmets, eye devices, and hand-worn devices. Innovations in industrial wireless sensor networks (IWSN) are expected to further expand the market, with each node featuring a sensor, ADC, microcontroller, data receiver, and energy source, creating a dispersed network collecting and organizing data at a central location, driving IIoT in the automotive industry.

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Research Analysis

The automotive industry is embracing automation to enhance manufacturing processes, improve product quality, and increase efficiency. Programmable automation, industrial motion control, and advanced control systems are key technologies driving this transformation. Automation/Control Software, Industrial PCs, Web Panels, and Industrial Monitors are essential components of modern automation systems. Turbocharging and 5G wireless technology are revolutionizing the industry with real-time data transfer and remote monitoring capabilities. Augmented reality, digital twin, digitalization, industrial IoT, precision sensors, micro electromechanical systems, 3D printing, and smart manufacturing are shaping the future of automotive production. Semiconductor and electronics companies are supplying the necessary components for automation, including artificial intelligence and machine learning chips. These technologies enable advanced functions like predictive maintenance, quality control, and optimization of production lines. Overall, automation is a critical enabler for the digital transformation of the automotive industry.

Market Research Overview

The automotive industry is embracing automation to enhance manufacturing processes, improve product quality, and increase efficiency. Programmable automation, industrial motion control, and advanced automation/control software are key technologies driving this transformation. Industrial PCs, web panels, and industrial monitors are essential components of modern control systems. Turbocharging and 5G wireless technology are being integrated with automation systems to optimize performance and connectivity. Augmented reality, digital twin technology, and digitalization are revolutionizing design and production, enabling real-time monitoring and predictive maintenance. Industrial IoT, sensors, and edge computing are facilitating data collection and analysis, while cloud computing provides scalability and flexibility. Semiconductors and electronics play a crucial role in the development of automation systems, with artificial intelligence and machine learning enabling advanced analytics and smart manufacturing. Product launch and development are streamlined with management software, while cobots and industrial robots enhance production capabilities. 3D printing and smart manufacturing further boost innovation and efficiency. Despite trade wars, the automation market in the automotive industry continues to grow, with continuous product innovation and development.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyIndustrial SensorsPLCMESSCADADCSEnd-userVehicle ManufacturersComponent ManufacturersGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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