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New study: Government GenAI optimism may be outpacing ability to deploy

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Despite high hopes and dedicated budgets for GenAI, government agencies need to increase guardrails, training; synthetic data could be missed opportunity

CARY, N.C., Oct. 3, 2024 /PRNewswire/ — A new global study, Your Journey to a GenAI Future: A Strategic Path to Success for Government from SAS and Coleman Parkes Research, reveals that government agencies lag well behind other sectors in the adoption of generative AI. However, 60% of government respondents believe GenAI will drive innovation, and those that have begun using it are already seeing improvements in employee satisfaction, compliance, and operational costs and time savings.

When properly planned and governed, GenAI will bring significant value to citizens and communities

Despite trailing other sectors by 10% (44% vs. 54%) in the current use of generative AI, the success of these early adopter agencies suggests enormous potential for the technology. Those benefits could arrive soon, with 84% of government decision makers saying their organizations are planning to invest in GenAI in the next fiscal year, and 91% of those respondents already having dedicated GenAI budget.

“While they haven’t been first to adopt GenAI, government agencies are poised to increase productivity and transform citizen services with this technology,” said Grant Brooks, Vice President of US Public Sector and Health Care at SAS. “Deploying AI in a measured and responsible manner is crucial, but when properly planned and governed, we can be confident that GenAI will bring significant value to our nation’s citizens and communities. We’ve partnered with government agencies through every major technological breakthrough of the last half century, and we’re excited to see what we can do together with GenAI.”

Need to overcome organizational obstacles with better governance, communication and policy

All sectors shared top concerns about data privacy, data security and AI governance. However, government respondents had larger concerns (52%) about cultural resistance to change compared to other concerns (46%) and believe compatibility with legacy systems could be a challenge.

Additionally, the promise of GenAI in government may be imperiled by inadequate regulatory preparedness and lack of understanding of GenAI, relative to other industries. While many organizations have rushed to put GenAI guidance in place, only 52% of government organizations have a policy stating how employees are and are not allowed to use GenAI at work, compared to 61% across all sectors.

The study found that government agencies set aside less of their budgets for governance and monitoring than other sectors; 64% have allotted one-tenth or less of their GenAI budgets to governance and monitoring. Additionally, 50% of public sector respondents said they either don’t have a framework or that it’s ad hoc or informal, in comparison to 39% across the board.

GenAI regulation is moving quickly, so keeping up with it while unlocking the technology’s value is a universal challenge. However, government may be less prepared than other sectors, as 51% of government leaders say they’re fully or moderately prepared to comply with current and upcoming GenAI regulations, compared to an average of 58% across all sectors.

Awareness is also a concern, as only 35% of public sector employees are familiar with their organizations’ adoption of GenAI, far less than the 46% average. These lagging indicators could be the result of a problem at the leadership level, as only 38% of senior government decision makers say they understand GenAI and its impacts on business processes well or completely, compared to 48% across all sectors.

There is good news though. Lower adoption rates in government corresponded with slightly lower policy preparedness and personal understanding, indicating that there is value in learning by doing. Government organizations that are implementing GenAI now are already seeing a range of benefits, in many cases outpacing other sectors. More government decision makers than the cross-sector average say that implementing GenAI has improved employee experience and satisfaction (94%) or created operational cost and time savings (84%).

“It’s natural that government would have some reticence to adopt GenAI, but the public sector pioneers are already showing that the more it’s used, the more confidence will grow, and innovation will accelerate,” said Jennifer Robinson, Global Government Strategic Advisor, SAS. “Large language models, digital twins and synthetic data hold tremendous potential for government agencies, once they have the processes and policies in place to maximize them.”

Low interest in synthetic data could inhibit innovation

Synthetic data is artificial data that accurately mimics real data. It reproduces the same statistical properties, probabilities, patterns and characteristics of the real-world data set from which the synthetic data is trained and has been found to be as much as 99% statistically valid.

For example, synthetic data of simulated traffic flows could help transportation departments test a road improvement with what-if scenarios even if they only have a few months of traffic data. Since it can mimic sensitive data, it can be created to train and test a system that processes health records, student records or tax information.

However, the study found that 32% of government decision makers would not consider using synthetic data. This exceeds the mere 23% of respondents across industries who are averse to its use.

“Synthetic data is particularly relevant for government agencies that must follow strict data privacy regulations,” said Robinson. “Governments can use synthetic data for various purposes, including research, testing and analysis, while mitigating risks of violating privacy regulations or exposing sensitive information.”

SAS: The past, present and future of public sector AI

Technologies like AI and generative AI are enabling fresh ideas about how public sector organizations can deliver services and are helping them rethink what services are offered. Gaze into the future of public service with a new e-book from SAS.

SAS has embedded AI capabilities into its software – from the powerful SAS® Viya® to targeted solutions for public sector organizations. With an emphasis on greater interpretability and transparency, SAS AI capabilities enable government agencies to better understand an algorithm’s outputs while better managing and protecting personal information. Learn more about how SAS analytics and AI are helping government agencies face today’s challenges at www.sas.com/en_us/industry/government/technology/ai.html.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved. 

Editorial Contact:
Trent Smith
trent.smith@sas.com
919-531-4726
sas.com/news

 

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SOURCE SAS

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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