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IAS Expands Total Media Quality for TikTok to 75+ New Markets, New Placements and Launches Video Exclusion List Testing

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IAS Provides Advertisers End-to-End Coverage Across TikTok’s New Placements Including Profile, Search, Following Feeds, and TikTok Lite

NEW YORK , Oct. 8, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).

In addition, IAS is currently in Alpha testing in partnership with TikTok for its new Video Exclusion List solution. Alpha participants can partner with IAS for both measurement and optimization on TikTok. IAS’s Multimedia Technology is the only solution that leverages AI to analyze sentiment and emotion in the content at scale.

“TikTok’s new placements provide advertisers with expanded user reach and greater flexibility when connecting with the platform’s rapidly growing audience. Our best-in-class product suite will give advertisers added confidence when investing their spend in new ways, across TikTok,” said Lisa Utzschneider, CEO of IAS. “We are excited to expand our coverage of TMQ for TikTok, and partner on the launch of video level exclusions as we continue to safeguard advertisers with the end-to-end, granular insights they need to protect their brands.”

TMQ for TikTok ensures advertisers can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms. This expansion further enhances how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven TMQ product suite. Ahead of this global launch, IAS has completed rigorous testing for these new placements in partnership with TikTok. 

IAS’s expansion of end-to-end coverage across TikTok provides global advertisers with:

Expanded TMQ Measurement: Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement across TikTok’s Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the current coverage across the For You Feed. IAS is also expanding TMQ for TikTok, Vertical Sensitivity, and Category Exclusions controls coverage to a total of 75+ markets by the end of 2024.New Video Level Exclusions: Paired with TikTok’s Inventory Filter with chosen industry-aligned, vertical sensitivity, and category exclusion settings, this product excludes videos based on brand-specific needs. Currently in alpha testing for Q4 2024 with general availability expected in H1 2025.Frame-by-Frame Analysis: IAS TikTok products are powered by IAS’s AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands on TikTok.From Insights to Action: Advertisers have access to optimization and measurement across their TikTok campaigns to safeguard and scale. IAS provides advertisers with content-level measurement for granular brand safety and suitability insights at scale.

IAS’s AI-driven TMQ for TikTok is available across a total of 75+ countries throughout APAC, EMEA, LATAM and other regions, with support in more than 30 languages, and more to come in 2024. This depth of coverage provides advertisers with greater access to campaign data and a unified view of their global campaigns.

This latest announcement further solidifies IAS’s deep partnership with TikTok since 2021. Most recently in April 2024, IAS announced the expansion of its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity controls, enabling advertisers to validate their media is running next to brand suitable content while protecting their brand reputation.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

 

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SOURCE Integral Ad Science, Inc.

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Foreign Streamers’ Insight into China: an Egyptian uncovers Tianjin’s “humor gene”

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BEIJING, July 28, 2026 /PRNewswire/ — This is a news report by China Daily:

Tianjin is an open, inclusive city with a remarkable sense of humor woven into its DNA. Curious about this “city of comedy”, Egyptian international student Wang Shaoxuan sets out to explore Tianjin’s famed xiangsheng (crosstalk) teahouses, lively old streets and alleys, and breakfast stalls filled with the aroma of local delicacies. Amid punchlines and laughter, and through the city’s flavors and vibrant everyday life, he experiences Tianjin through a foreigner’s eyes — measuring its unique character and discovering its open-minded, optimistic, and easygoing spirit.

View original content to download multimedia:https://www.prnewswire.com/news-releases/foreign-streamers-insight-into-china-an-egyptian-uncovers-tianjins-humor-gene-302836053.html

SOURCE China Daily

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Broker Mitrade Brought World Cup Story Closer to MENA, Renews AFA Partnership Into 2027

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DUBAI, UAE, July 28, 2026 /PRNewswire/ — CFD trading platform Mitrade has renewed its partnership with the Argentine Football Association (AFA), home to the three-time FIFA World Cup 26™ champions. As the 2026 tournament captured attention across the Middle East, the renewal reflects Mitrade’s connection with its user community.

The tournament has driven demand for home entertainment as fans follow the matches, according to Economy Middle East. The region is one of the world’s youngest and most digitally connected, making it a natural market for Mitrade.

The Middle East’s growing enthusiasm for football is unfolding alongside rising participation in financial markets. In June, the combined market capitalisation of companies listed on the Dubai Financial Market surpassed Dh1 trillion for the first time, while its benchmark index climbed above 6,000 points, according to Gulf News. Average daily turnover also rose 56% year on year earlier this year, highlighting stronger trader activity. Against this backdrop, Mitrade’s renewed partnership underscores its focus on staying connected with the communities it serves.

“We build Mitrade around the people who use it, so we stay close to what matters to them,” said Kevin Lai, VP, Mitrade Group. “Renewing our partnership with the AFA reflects our commitment to engaging with the communities we serve while strengthening our long-term presence in the Middle East.”

Football demands preparation, discipline, risk management and knowing when to act. Trading calls for the same qualities, making the AFA partnership a reflection of Mitrade’s long-term commitment to the Middle East.

About Mitrade Group

Mitrade is a globally recognised, award-winning CFD trading platform licensed under UAE’s CMA (20200000397), South Africa’s FSCA (FSP 54842), Cayman Islands’ CIMA (SIB1612446), Mauritius’s FSC (GB20025791), Australia’s ASIC (AFSL398528), and Cyprus’s CySEC (CIF438/23).

Connecting 7M+ traders to 1,000+ OTC derivatives, including indices, forex, commodities, ETFs, and shares, Mitrade’s platform is designed to provide fast trade execution, competitive spreads, and a user-friendly interface accessible across multiple devices.

OTC derivatives are a leveraged product and can result in the loss of your entire capital. Trading OTC derivatives may not be suitable for everyone. Please consider the product sheet, risk disclosure statement and client agreement before using the services and ensure that you understand the risks involved.

This article is for informational purposes only and does not constitute financial advice, an offer, or a solicitation.

Visit https://www.mitrade.com/ for more information.

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View original content:https://www.prnewswire.co.uk/news-releases/broker-mitrade-brought-world-cup-story-closer-to-mena-renews-afa-partnership-into-2027-302831962.html

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Demand for EVs continues its growth across Europe with Chinese brands increasing market share, new OLX data shows

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AMSTERDAM, July 28, 2026 /PRNewswire/ — Every electric vehicle market tracked by OLX Group (“OLX”) is still growing at double or triple-digit rates, and Chinese automotive brands are capturing a growing share of that demand, according to new data published today.

OLX, a global online classifieds leader with nearly 60 million daily listings across seven markets, has today published The Great Acceleration: East Meets Electric, which examines consumer demand for electric vehicles across five OLX automotive marketplaces: La Centrale (France), Autovit (Romania), Standvirtual (Portugal), Otomoto (Poland), and AutoTrader (South Africa).

The data shows EV adoption maturing into a structural trend rather than a short-term reaction: every market measured has now sustained double or triple-digit year-on-year EV lead growth, even as these growth rates ease from previously seen highs. Chinese automotive brands remain central to that story, with MG and BYD now among the leading Chinese brands in four of the five markets, as manufacturers continue to expand the availability of EVs at accessible price points.

Key findings

Every tracked market posted double- or triple-digit year-on-year EV lead growth in June 2026: France up 206%, South Africa up 154.6%, Romania up 66.0%, Portugal up 60.0%, and Poland up 34.3%.Portugal remains Europe’s most EV-mature market, with EVs accounting for 14.9% of leads, almost double the next closest market.France remains the fastest-growing EV market in the group and the one where EV prices are still climbing (+25% year-on-year).MG and BYD are now the most consistently dominant Chinese brands across the group, appearing among the leading brands in France, Romania, Portugal and Poland.

Christian Gisy, CEO of OLX, said: “The story our data tells is straightforward: where EV adoption is accelerating, demand for Chinese automotive brands is accelerating with it. That is no coincidence – Chinese manufacturers are actively expanding the market, bringing electric vehicles to consumers at lower price points than ever before. This means EVs are now more accessible for more people. The transition to electric mobility is happening faster, and more broadly, because Chinese manufacturers are in it.”

EV demand remains strong

Consumer interest in EVs remains high across all five markets, with every market recording double or triple-digit year-on-year growth in EV leads. France leads at 206%, followed by South Africa at 154.6%, Romania at 66%, Portugal at 60%, and Poland at 34.3%.

Portugal remains the most mature EV market, with electric vehicles accounting for close to one in seven leads on the platform (14.9%).

The report finds that demand, which surged in the months following the outbreak of the conflict in Iran in February 2026 as fuel costs and energy security became more prominent considerations for consumers, has since settled into a steadier, sustained pattern consistent with structural adoption rather than a short-term reaction.

Chinese automotive brands are helping unlock EV growth

As EV demand matures, Chinese automotive brands are moving from early experimentation to a phase where a smaller number of manufacturers are converting early interest into durable market share. MG and BYD now feature among the leading Chinese brands in four of the five markets tracked.

France recorded the strongest increase in consumer demand for Chinese automotive brands, rising 276% year-on-year – more than double the next-fastest market, Romania (119%). Portugal (74%) and Poland (95%) also recorded strong increases as Chinese manufacturers continued to expand their presence.

Chinese manufacturers continue to adapt to local market conditions. In Romania, where EV prices declined nearly 8% year-on-year, the increased availability of Chinese-made vehicles continues to expand access to more affordable electric vehicles. This differs from France, where consumer interest in Chinese automotive brands keeps growing despite a 25% increase in EV prices, reflecting sustained demand in a supply-constrained market.

Chinese manufacturers adapt to local market dynamics 

While EV demand is strong across all five OLX markets, the report shows Chinese manufacturers continuing to adapt their vehicle offering, pricing and market positioning to reflect each market’s stage of EV adoption.

Portugal, Europe’s most mature EV market, continues to show Chinese brands competing on technology and model choice as much as price, with Xpeng now among the leading brands alongside MG and BYD. Poland remains the group’s most diversified Chinese brand market by brand count, with MG, BYD and Omoda leading. 

South Africa represents a different stage of market development. Chinese brands account for the highest share of demand in the group (7.31%), led by Haval, but that demand is concentrated on petrol and hybrid SUVs rather than EVs – just 0.3% of Chinese brand demand there is electric. This reflects the influence of local infrastructure, driving conditions and consumer preferences, with Chinese manufacturers adapting their approach to each market rather than pursuing a single strategy across all five. 

Methodology

All figures are drawn from leads-based consumer activity across OLX Group’s five automotive marketplace platforms. La Centrale (France), Autovit (Romania), Standvirtual (Portugal), Otomoto (Poland) and AutoTrader (South Africa). “Leads” refers to meaningful user engagement: views, enquiries, and contact events. Data is as at 30 June 2026. Full methodology is available in the report.

About OLX Group

OLX is a global digital marketplace leader that builds AI-native marketplaces people trust, serving millions of people, professionals and businesses across Europe and South Africa every month. Leveraging scale and powerful AI innovation across its trusted brands, OLX helps people sell and buy cars, find housing, get jobs, buy and sell household goods, and much more. OLX Group is the classifieds business of Prosus, a global technology company and the power behind the leading lifestyle ecommerce brands in Latin America, Europe and India. For more information on OLX, visit www.olxgroup.com

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