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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

View original content to download multimedia:https://www.prnewswire.com/news-releases/zefr–tiktok-pilot-video-exclusion-controls-and-expand-brand-suitability-placement-availability-302269642.html

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Eddid Financial, SageRock Capital, and ArtWise Sign MOU to Drive Art Tokenisation and Blockchain Finance in Hong Kong

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HONG KONG, July 27, 2026 /PRNewswire/ — Eddid Financial, a leading fintech-driven financial services group; SageRock Capital, which integrates traditional finance with blockchain financial innovation; and ArtWise, a specialist in the art collection industry, jointly announced that the three parties have formally signed a Memorandum of Understanding (MOU). The parties have established a strategic partnership focusing on art tokenisation and blockchain finance, joining hands to help build Hong Kong into an international hub for art collection and blockchain financial innovation.

Harnessing Tripartite Expertise to Drive Art Tokenisation

This collaboration combines the respective expertise of the three parties across investment architecture, compliant financial services, and the art sector. SageRock Capital focuses on investment structuring and asset allocation; Eddid Securities and Futures, a subsidiary of the Eddid Financial, leverages its core strengths in Hong Kong’s capital markets and compliant financial services; and ArtWise contributes its deep expertise in art collection. By integrating blockchain technology, the three parties will jointly construct development pathways for art asset tokenisation, driving the deep integration of traditional finance and digital assets.

Upholding Regulatory Standards to Build an Art Blockchain Financial Ecosystem

Under Hong Kong’s mature and robust virtual asset regulatory framework, the tripartite collaboration will strictly adhere to the compliance requirements of the Securities and Futures Commission (SFC) and other relevant regulatory bodies in advancing the research and development of art tokenisation products. Empowered by blockchain technology, the partnership will focus on enhancing ownership verification and transaction transparency for art assets, bridging traditional and digital financial markets to forge a new pathway for compliant development in Hong Kong’s art market and blockchain finance sector.

By leveraging the traceable and immutable characteristics of blockchain technology, this collaboration significantly enhances the transaction transparency and credibility of art assets. This will not only drive the digital upgrading of Hong Kong’s art market, but also further solidify Hong Kong’s position as a premier international hub for art trading and Web3 financial innovation.

About the Three Parties

About Eddid Financial

Anchored in Hong Kong, Eddid Financial is an all-encompassing financial group centered around fintech and dedicated to integrating latest technologies into its enterprise DNA. The diversified businesses of Eddid Financial range from retail to institutional and include but are not limited to fintech, internet finance, wealth management, asset management, investment banking, and digital assets. Eddid Financial is committed to providing one-stop financial services and products to customers through high-quality investment solutions.

Members of the Group hold a variety of licenses and memberships across key financial markets. These include Hong Kong Securities and Futures Commission (SFC) regulated activities (“RA”) licenses for types 1, 2, 3, 4, 5, 6, and 9; SEHK and HKCC participant (OTP-C broker number: 0974 and 0977), Insurance Broker Company license; Trust or Company Service Provider License in Hong Kong. Additionally, our fully owned U.S. broker-dealer subsidiary, Eddid Securities USA Inc., maintains approved membership with the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), the Securities Investor Protection Corporation (SIPC), the Nasdaq Stock Market LLC (NQX), the New York Stock Exchange (NYSE) and NYSE American, and is registered with the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in the United States. Our Singapore subsidiary, Eddid Financial Singapore Pte. Ltd., holds the Capital Markets Services License (License No.: CMS101839) issued by the Monetary Authority of Singapore (MAS).

About SageRock Capital

SageRock Capital focuses on integrating TradFi with blockchain innovation. With years of experience in asset integration, structural design, and financial innovation cooperation, SageRock is committed to building bridges between traditional and digital finance. It specializes in new economic industries supporting high-quality industrial development. In this cooperation, SageRock will leverage its strengths in capital structure design and asset integration, collaborating with licensed financial institutions and technology/industry partners to explore innovative financing and tokenisation models for art assets under a compliant framework.

About ArtWise

ArtWise is deeply engaged in the art collection and investment sector, possessing rich artwork resources, professional appraisal and appreciation expertise, and profound industry heritage. The company is committed to driving the modernization and digital transformation of the traditional art market, leveraging cutting-edge technology to convert blue-chip artworks into compliant, structured, and tokenised assets. Centred on asset compliance and legal enforceability, ArtWise utilizes custodial trust frameworks and a dual-layer governance structure (direct binding of on-chain smart contracts with off-chain legal contracts) to deliver high-credibility and liquid art finance solutions for institutional investors and private banking clients. In this collaboration, ArtWise will leverage its professional strengths in the art collection industry, select high-quality art assets, and work alongside its partners to build a compliant, transparent, and trustworthy art tokenisation ecosystem.

View original content:https://www.prnewswire.com/apac/news-releases/eddid-financial-sagerock-capital-and-artwise-sign-mou-to-drive-art-tokenisation-and-blockchain-finance-in-hong-kong-302834847.html

SOURCE Eddid Financial

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BinBase Releases 2026 BIN Data Updates for Subscriptions, Digital Wallet Tokens, and Dynamic Currency Conversion

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BinBase enhances its 2026 dataset with Apple/Google Pay token range identification, Direct Debit attributes, and default ISO currency codes to optimize recurring billing and reduce SaaS churn.

MIAMI, July 26, 2026 /PRNewswire-PRWeb/ — BinBase, a global provider of payment intelligence and card issuing data, has announced the rollout of specialized subscription and digital wallet attributes within its updated 2026 BIN Database. Engineered for SaaS platforms, recurring billing engines, and cross-border digital merchants, the new dataset addresses silent transaction declines and involuntary churn in recurring revenue models.

As consumer payment preferences shift heavily toward mobile wallets like Apple Pay and Google Pay, payment gateways frequently encounter Tokenized Device Account Numbers (DPANs) rather than traditional primary account numbers (PANs). Without updated token-range BIN mapping, recurring billing engines fail to recognize underlying issuer capabilities, leading to unexpected declines during subscription renewals.

The 2026 BinBase release resolves these recurring billing challenges through specific data attributes:

Tokenized Range Identification: Dedicated indicators for Apple Pay, Google Pay, and Network Tokens, allowing subscription engines to maintain seamless recurring billing authorization paths.Direct Debit & Pull-Funds Support (Pull Dom): Indicators for recurring debit eligibility, helping subscription platforms optimize automated bank-direct collections.Default ISO Currency Mapping: Precise issuing country currency codes to eliminate friction during Dynamic Currency Conversion (DCC) and prevent cross-border fee surprises for subscribers.Card Tier & Category Precision: Granular identification of premium, rewards, and corporate card ranges to help merchants customize retry logic and billing schedules based on cardholder profiles.

“Involuntary churn is the silent killer of subscription businesses,” said a spokesperson for Damiko Inc. “When a recurring billing charge fails due to misidentified token ranges or currency conversion errors, merchants lose lifetime value. Our 2026 update provides software engineers with the data precision required to maximize subscription authorization rates and protect recurring revenue.”

Software architects and billing platform developers can evaluate the complete 29-field schema and download a free 2026 sample dataset on GitHub.

To learn more about full commercial licensing options, API access, and bulk CSV database downloads, visit BinBase at https://binbase.com.

About Damiko Inc

Damiko Inc is a US-based fintech data provider specializing in card issuer analytics, payment routing data, and global BIN database solutions. Operating through its flagship product, BinBase.com, the company supplies high-precision transaction intelligence to help merchants and payment facilitators worldwide optimize approval rates and mitigate processing fees.

Media Contact
Fedor Lavrikoff, BinBase, 1 7866133334, sales@binbase.com, www.binbase.com

View original content:https://www.prweb.com/releases/binbase-releases-2026-bin-data-updates-for-subscriptions-digital-wallet-tokens-and-dynamic-currency-conversion-302829565.html

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Ookla Study in Manila: Carrier VoLTE Networks Prove to Outperform OTT Apps in Voice Quality and Reliability

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MANILA, Philippines, July 27, 2026 /PRNewswire/ — Ookla’s comprehensive controlled network test reveals that traditional mobile operator networks deliver a measurably superior voice experience compared to Over-the-Top (OTT) applications like WhatsApp, particularly in critical areas such as audio fidelity, weak signal resilience, and call reliability.

The study, which evaluated the networks of the Philippines’ three major mobile operators—Smart Communications, Globe Telecom, and DITO Telecommunity, demonstrates that carrier-managed VoLTE infrastructure remains the gold standard for consistent, high-quality communication, outperforming OTT voice services.

Operator Voice Deliver Consistent HD Audio, OTT Apps Only Offer Fair Quality

The research found a distinct quality gap in audio performance. While operator voice calls consistently delivered HD-grade audio quality—rated “Good”(scoring > 4.0) to “Excellent” (scoring > 4.3) across all three networks, OTT voice calls were rated only as “Fair” (scoring < 4.0). Smart and DITO achieved higher MOS scores than Globe by deploying the advanced EVS codec, which offers superior audio fidelity over Globe’s AMR-WB.

Conversely, this gap exists because OTT apps treat voice as generic data packets, vulnerable to the internet’s “best-effort” delivery. Even with operator network optimizations, OTT voice lacks the stringent Quality of Connection (QoC) guarantees. Under network stress—such as congestion, weak coverage, high packet loss, or significant jitter—OTT audio degrades noticeably. In contrast, VoLTE leverages exclusive high-priority cellular bearers to safeguard voice quality.

Operator Voice Sustains HD Quality in Weak Coverage While OTT Calls Degrade

The performance gap widens significantly at the cell edge, where signal strength is low. Under moderate-to-low RF coverage conditions (RSRP ≤ -100 dBm), operator-managed VoLTE calls maintained HD-grade clarity.

Conversely, OTT calls degraded further, slipping from “Fair” into the “Poor” (scoring < 3.6) and “Bad” (scoring < 3) ranges. This is a critical finding for consumers in areas with obstructed signals or far from cell sites, proving that dedicated voice bearers protect call quality where best-effort data (used by OTT) cannot.

VoLTE Delivers More Reliable Call Connections Than OTT

Reliability is another key differentiator. The study shows that VoLTE has significantly lower block rates (call setup failure rates) than OTT services. For instance, Globe recorded the lowest VoLTE block rate at 0.47%, versus its OTT rate of 1.64%. This trend was consistent across operators, highlighting that the dedicated signaling protocols of VoLTE (like optimized SIP and SRVCC) provide a more robust connection experience than OTT’s best-effort data model.

The Path Forward: Building a Solid VoLTE Foundation for AI-Driven Voice

As Philippine NTC mandates the 3G sunset by December 2026, the industry must prioritize comprehensive VoLTE coverage and user migration. Looking ahead, the convergence of voice and AI stands as the industry’s definitive future trend. However, a high- performance VoLTE network is the vital prerequisite for this shift. Operators should continuously refine their VoLTE infrastructure, laying a solid foundation to seamlessly integrate voice with AI and unlock the next generation of intelligent calling experiences.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ookla-study-in-manila-carrier-volte-networks-prove-to-outperform-ott-apps-in-voice-quality-and-reliability-302834868.html

SOURCE Ookla

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