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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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EBSCO Clinical Decisions Appoints Paul Tuten as Executive Vice President

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~ Seasoned health IT executive and former ONC advisor to lead EBSCO Clinical Decisions as it advances its mission to bring trusted evidence to clinicians at the point of care.~

IPSWICH, Mass., Oct. 26, 2026 /PRNewswire/ — EBSCO Clinical Decisions today announced the appointment of Paul Tuten as its Executive Vice President. In his role, Tuten will oversee all aspects of EBSCO Clinical Decisions, including strategy, content, product development, and growth. His priorities include advancing the organization’s point-of-care strategy and expanding partnerships that bring expert-vetted DynaMed® content directly into the workflows, platforms, and AI-enabled tools clinicians use every day.

“Paul’s strong and even-handed leadership is an incredible asset as we work to deliver intelligent, evidence-based tools that elevate care delivery,” said Roy Ziegelstein, MD, MACP, Editor-in-Chief and Chief Medical Officer of DynaMed. “His deep technical expertise and track record in academic publishing will help us take the next step in building and delivering trustworthy, evidence-based solutions for clinicians that integrate natively into their daily workflows, reducing friction and improving care when and where it matters most.”

Tuten joined the company in 2025 as Executive Vice President and Chief Platform Officer at EBSCO Information Services, focused on accelerating scalable growth of EBSCO’s advanced knowledge services. Prior to joining, he was Chief Product and Technology Officer at Taylor & Francis, where he led a global team in driving digital transformation and enhancing data governance, analytics, and platform-centric customer experiences in service to academic researchers. Tuten previously built and repositioned health IT organizations focused on clinical data exchange, patient safety, quality measurement, and revenue cycle management, including at Quantros (now part of RLDatix and Healthcare Bluebook), RxAnte, and ABILITY Network (now part of Inovalon). He holds a PhD in Information Systems from Nova Southeastern University.

“For too long, clinical decision support has worked like a paper map. Useful, but only if you pull over to review it and already know where you are. Clinicians need something closer to GPS, seamlessly integrated into the car and proactively guiding them in real time without having to take their eyes off the road,” said Tuten. “At EBSCO Clinical Decisions, our job is to get trusted clinical knowledge everywhere care is delivered. But like GPS, clinical decision support is only as good as the information behind it. With AI tools multiplying and published research outpacing peer review, it’s never mattered more that human experts decide what evidence informs it. I’m excited to help bring this vision to life and set a new standard for point-of-care delivery.”

Tuten has also advised the federal government on health information exchange and interoperability as a Senior Advisor to the Office of the National Coordinator for Health Information Technology (ONC) at the U.S. Department of Health and Human Services. In that role, he supported the HITECH Act’s Meaningful Use program and served as a government liaison to EHR vendors on certification criteria.

To learn more about EBSCO Clinical Decisions, click here. 

About EBSCO Clinical Decisions

EBSCO Information Services (EBSCO) helps people find, access, and apply trusted information. Through its EBSCO Clinical Decisions suite of products, EBSCO delivers evidence-based clinical decision-support solutions designed to help healthcare professionals answer clinical questions, support informed decisions, and improve patient care.

EBSCO Clinical Decisions combines trusted clinical content with advanced technologies to support healthcare organizations and clinicians across clinical decision-making, patient care, learning, and research. The suite is designed to provide current, evidence-based information within the clinical workflow, helping healthcare professionals find the answers they need when they need them. For more information, visit www.clinicaldecisions.com. Visit our blog at Health Notes or follow us on X and LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ebsco-clinical-decisions-appoints-paul-tuten-as-executive-vice-president-302918867.html

SOURCE EBSCO Information Services

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College Board Launches AP Cybersecurity to Prepare Students to Protect the Digital World

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New high school course builds foundational skills for college, careers, and service as states connect cybersecurity education to national security needs

NEW YORK, Oct. 26, 2026 /PRNewswire/ — Cyber threats reach into everyday life, from scams that steal families’ savings to attacks on utilities and other essential services. Helping students understand and respond to those threats can open doors to further education, employment, and national defense service. College Board’s new AP Cybersecurity course, which was launched in high schools this fall, gives students a place to begin.

In 2025, U.S. employers posted more than half a million job listings requiring cybersecurity skills. Yet many students have little opportunity to learn about cybersecurity in high school or see where those skills could take them.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/college_board/9381153-en-college-board-launches-ap-cybersecurity

AP Cybersecurity introduces students to the work behind that demand: protecting the systems people depend on. Through practical scenarios, students assess security weaknesses, weigh risks, and investigate evidence of attacks. An assignment might ask them to evaluate threats to internet-connected farm equipment or recommend protections for computer networks aboard a naval submarine.

These assignments help students see how cybersecurity skills apply across industries and in national defense. Indiana offers an example of how those connections can take shape. The statewide Cybersecurity Partnership brings together high schools, colleges, employers, and the Indiana National Guard to help students explore routes into further education, employment, and military service.

The course and partnerships like Indiana’s address two connected needs: giving students an introduction to cybersecurity and helping them understand where continued learning could lead. For students, that connection gives classroom assignments a larger purpose. Investigating a security weakness today can be a first step toward learning how to protect a hospital, secure a business, or defend the country.

Interested in learning more? Talk to your school district or high school to see if they are offering AP Cybersecurity or visit collegeboard.org

View original content:https://www.prnewswire.com/news-releases/college-board-launches-ap-cybersecurity-to-prepare-students-to-protect-the-digital-world-302918558.html

SOURCE College Board

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Alkami to Host Webinar with Thomaston Savings Bank on Using Predictive AI to Deliver Data-Driven Guidance and Accelerate Growth

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Leaders from Alkami and Thomaston Savings Bank will discuss how financial institutions can use predictive AI and behavioral signals to drive strategic growth and strengthen account holder relationships

PLANO, Texas, Oct. 26, 2026 /PRNewswire/ — Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a digital sales and service platform provider for financial institutions in the U.S., today announced an upcoming webinar hosted with Thomaston Savings Bank, “Guess Less and Grow More with Predictive AI.” The webinar will take place Wednesday, October 28, 2026, at 2 p.m. ET.

As account holders increasingly expect more personalized and proactive experiences, financial institutions have an opportunity to leverage data to deliver tailored guidance during every interaction. According to Alkami research, 44% of Americans who use digital banking wish their primary financial provider did a better job anticipating their financial needs and goals.1

The upcoming webinar will explore how financial institutions can respond to these expectations by using predictive artificial intelligence (AI) to drive growth across deposits and lending while strengthening primary relationships. Speakers will discuss how Alkami’s Data & Marketing Solution uses behavioral insights and predictive AI to help institutions identify growth opportunities and deliver more personalized outreach.

Featured speakers include:

Kent Blacksher, strategic account executive, AlkamiEthan O’Day, business intelligence analyst, Thomaston Savings Bank

“Data helps us understand how customers engage, but the real value comes from understanding what those behaviors may tell us about their needs,” said Ethan O’Day, business intelligence analyst, Thomaston Savings Bank. “Predictive AI can help us focus our outreach sooner and make it more relevant, while our team’s expertise keeps the work grounded in the relationships we have with our customers.”

During the session, attendees will learn how to:

Identify deposit and lending opportunities using behavioral signalsCreate more relevant outreach for customers and membersRecognize engagement and attrition signals earlierSimplify campaign execution and move from insight to actionBuild marketing strategies that support growth and retention

The presentation will explore real examples of how data-activated campaigns drive faster product adoption, along with insights into how predictive AI can help guide your team’s strategy.

“Financial institutions have more data than ever, but data creates value when teams can turn insight into action,” said Kent Blacksher, strategic account executive at Alkami. “Combining predictive AI with human expertise allows marketing teams to skip the guesswork while building stronger account holder relationships.”

To register for the webinar, visit here.

To learn more about Anticipatory Banking and the Alkami Digital Sales & Service Platform, visit here.

About Alkami
Alkami provides a digital sales and service platform for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

1 Alkami Proprietary Research. 2026 Digital Banking Americans Research Study. Online survey of 1,500 U.S. digital banking Americans conducted March 26–April 22, 2026.

Media Relations Contacts
Vested
alkami@fullyvested.com

Marla Pieton
marla.pieton@alkami.com

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SOURCE Alkami Technology, Inc.

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