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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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SOURCE Zefr

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POVADDO LAUNCHES NEW RESEARCH SERVICE GIVING ORGANIZATIONS DIRECT ACCESS TO INSIGHTS FROM PUBLIC POLICY PROFESSIONALS IN THE U.S. AND EUROPE

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The Povaddo Panel Omnibus introduces a new shared-survey format that makes high-quality policy professional insights accessible at a fraction of the cost of a bespoke study

ST. LOUIS, May 3, 2026 /PRNewswire/ — Povaddo, a leading provider of public opinion and policy elite research, today announced the launch of the Povaddo Panel Omnibus — a new research service that gives companies and organizations an efficient, cost-effective way to access public policy professional insights across the United States and Europe. Unlike Povaddo’s custom research offerings, the omnibus format allows multiple organizations to share survey space, significantly reducing cost while maintaining the same access to high-quality insights.

Launched in 2018, the Povaddo Panel was built to meet the growing demand for research insights from individuals who shape, influence, and analyze public policy as part of their daily work. Over the past eight years, the panel has grown to nearly 5,000 public policy professionals worldwide, including more than 2,000 in the United States. Many panelists are former elected officials, including former Members of Congress. Each panelist is individually verified to ensure both authenticity and quality.

The 2026 Povaddo Panel Omnibus schedule includes three waves, with the first launching on June 15. Companies and organizations can field questions among 200 U.S. public policy professionals and/or 200 European public policy professionals, with results delivered within two weeks. Pricing begins at $4,500 for a five-question package among one audience, or $8,000 for both the U.S. and European audiences. Each omnibus package includes:

Question consultation to ensure clarity and effectivenessData collection among the selected audienceTopline results for the total sample and key subgroups

To learn more, reserve space in an upcoming wave, or submit questions, please visit the “Omnibus” section of Povaddo’s website or email omnibus@povaddo.com.

“Companies and organizations that want to understand what public policy professionals think—whether about their brand or an issue they are facing—now have a new and more streamlined way to do so. While organizations have long been able to commission custom research through Povaddo, our new omnibus survey among public policy professionals fills an important need in the research marketplace,” said Brooke Hayes, Executive Vice President of Povaddo, who oversees the Povaddo Panel and the firm’s new omnibus research service.

“The organizations that navigate complex policy environments most successfully are the ones that understand how the policy community thinks. The Povaddo Panel Omnibus makes that kind of insight accessible and actionable for any organization that needs it,” said William Stewart, President and Founder of Povaddo. “What’s more, we know many senior management teams are keen to measure their organizations’ reputation among this elite audience.”

The Povaddo Panel Omnibus launches alongside Povaddo’s most recent thought leadership study, which illustrates the kind of distinctive insights the panel is uniquely positioned to deliver. Povaddo’s 2026 survey of public policy professionals in the U.S. and Europe examines attitudes toward artificial intelligence, including AI regulation, labor market impact, misinformation risk, and the broader existential concerns of the policy community. A high-level summary of select key findings is available on Povaddo’s website, and the complete 38-page report is available for purchase at $500.

About Povaddo: Povaddo specializes in public opinion and policy elite research. Founded in 2009, Povaddo is recognized as a trusted advisor to top-tier organizations that are navigating complex issues management, strategic communications, corporate reputation, and business transformation challenges. Povaddo’s expertise spans external affairs, corporate affairs, public affairs, government affairs, regulatory affairs, scientific affairs, corporate communications, and business planning and strategy. For more information, please visit www.povaddo.com.

Inquiries:

Brooke Hayes
+1 (855) 768-2336
hayes@povaddo.com

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SOURCE POVADDO LLC

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Tianma Highlighting Micro-LED HUD, Ultra-High-Refresh AMOLED, and Glasses-Free 3D Medical Display at Display Week 2026

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Tianma, a leading global manufacturer of flat panel displays, will showcase its latest display innovations at SID Display Week 2026, taking place May 5–7 at the Los Angeles Convention Center. At Booth 805, South Hall, Tianma will highlight three key technology demonstrations spanning automotive, mobile, and medical applications: a Micro-LED head-up display (HUD) designed for extreme brightness and transparency, an ultra-high-refresh-rate AMOLED display engineered for next-generation mobile performance, and a glasses-free 3D medical display enabling real-time 2D/3D visualization.

CHINO, Calif., May 3, 2026 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, will showcase its latest display innovations at SID Display Week 2026, taking place May 5–7 at the Los Angeles Convention Center.

At Booth 805, South Hall, Tianma will highlight three key technology demonstrations spanning automotive, mobile, and medical applications: a Micro-LED head-up display (HUD) designed for extreme brightness and transparency, an ultra-high-refresh-rate AMOLED display engineered for next-generation mobile performance, and a glasses-free 3D medical display enabling real-time 2D/3D visualization.

This year, at the annual Business Conference on Monday, May 4, Tianma’s Jun Chen, Ph.D., Senior Manager, Automotive Market Development, will be a featured panelist during the Automotive Forum. In addition, Tianma has entered several new cutting-edge products and technologies into SID’s annual People’s Choice Awards competition, honoring the best products at Display Week.

KEY TECHNOLOGY HIGHLIGHTS

Micro-LED IRIS HUD for Next-Generation Automotive Displays

Tianma’s 12-inch Micro-LED IRIS HUD is engineered to address one of the most critical challenges in automotive display design: maintaining visibility under all lighting conditions without compromising driver awareness.

Delivering peak brightness exceeding 120,000 nits, the display remains clearly visible even in direct sunlight. Its Micro-LED architecture enables an ultra-thin optical engine (approximately 2 mm), while a transparent front-window design eliminates the need for black masking layers — preserving the driver’s field of view and supporting more advanced, integrated cockpit designs.

Ultra-High-Refresh AMOLED for Next-Generation Mobile Performance

In mobile display technology, Tianma will showcase a 6.32-inch AMOLED display with a 240Hz refresh rate, designed to overcome the traditional trade-offs between speed and image accuracy. The display incorporates a dual-track pixel driving architecture, separating data writing and threshold compensation to maintain stable, precise pixel control at high refresh rates. This approach significantly reduces motion artifacts while preserving low-gray detail, enabling smoother visuals and improved image stability for high-performance mobile applications.

Glasses-Free 3D Medical Display with Multi-Region 2D/3D Switching

For advanced professional applications, Tianma will present a 27-inch 4K medical-grade glasses-free 3D display, introducing multi-region 2D/3D switching capabilities. Unlike conventional systems limited to full-screen 3D, this display enables simultaneous presentation of 2D and 3D content, with seamless, real-time switching between modes. The system integrates low-latency eye tracking and real-time rendering, making it well suited for medical environments where precision, flexibility, and sterile operation are critical.

BROAD PORTFOLIO OF DISPLAY INNOVATIONS

In addition to these featured technologies, Tianma will present a wide range of display solutions across automotive, consumer, and professional applications.

In automotive, Tianma will showcase a transparent Micro-LED tiling display with over 60% transparency and a scalable, modular design, along with a 43.7-inch ultra-wide IRIS HUD featuring high brightness and curved integration for immersive cockpit environments.

In consumer electronics, Tianma will highlight its latest AMOLED innovations, including SLOD and U11 architectures designed to improve efficiency, brightness, and device lifetime, as well as a foldable AMOLED prototype engineered to reduce crease visibility and improve durability.

For IT applications, Tianma will demonstrate a 27-inch QHD Oxide TFT LCD with a native 610Hz refresh rate, setting a new benchmark for ultra-high-frame-rate displays.

In professional and industrial applications, Tianma will also feature an adaptive refresh Oxide display (20–144Hz) designed to balance high performance with power efficiency.

Advancing Display Innovation Across Applications

Together, these demonstrations reflect Tianma’s continued investment in Micro-LED, AMOLED, and advanced LCD technologies, enabling new levels of performance, efficiency, and integration across automotive, consumer, and professional markets. More information about the innovative new display solutions being displayed by Tianma is available at Booth 805 at Display Week and in the Tianma press kits, accessible online at usa.tianma.com/press Visit usa.tianma.com for more details.

About Tianma America, Inc.

Tianma America delivers advanced display solutions for the Americas, leveraging the global resources and innovation of the Tianma Group. Our expertise spans small to medium-size displays for a wide range of applications, including automotive, industrial, medical, consumer electronics, and emerging technologies.

As part of the Tianma Group, we combine world-class R&D with manufacturing capabilities across China and Japan to offer cutting-edge technologies such as TFT, LTPS, Oxide-TFT, AMOLED, flexible and transparent displays, and integrated touch solutions.

Through a strong network of distributors and partners, Tianma America provides complete display module solutions that meet the highest standards of quality and performance.

Specifications and pricing are subject to change without notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-313-5642, Dale.Maunu@Tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-327-8109, bill@macrovis.com, macrovision.com

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SOURCE Tianma America, Inc.

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FranklinWH Introduces Enhanced 15 kWh aPower in Australia and New Zealand

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Expansion comes as policy shifts and rising power costs accelerate demand for residential energy storage

SYDNEY, May 4, 2026 /PRNewswire/ — FranklinWH, a leading provider of whole-home energy management and battery storage solutions, today announced the launch of its enhanced 15 kWh aPower battery in Australia and New Zealand, as demand for residential energy storage continues to grow, driven by evolving policy settings and increasing interest in energy independence.

The updated aPower builds on the company’s established platform, increasing usable capacity from 13.6 kWh to 15 kWh and raising warrantied throughput from 43 MWh to 60 MWh, an increase of 40 percent. These updates deliver more usable energy over the life of the system while maintaining the same footprint and price.

“The energy landscape is shifting quickly, and more homeowners are thinking beyond the upfront specs to what really pays off over time,” said Steve Ruskin, General Manager of FranklinWH Australia. “This upgrade is about delivering more performance over the life of the system, more usable energy, greater throughput, while staying true to our ‘buy once, buy right’ philosophy.”

The increase in warrantied throughput translates into savings for homeowners. Based on typical usage patterns and an electricity rate of A$0.35 per kilowatt-hour, the additional throughput may represent up to approximately A$5,950 in value over the lifetime of the system. The increase in usable capacity also improves energy density, lowering the effective cost per kilowatt-hour and supporting more efficient use of stored energy.

The 15 kWh configuration also aligns with current and upcoming policy frameworks benefitting residential battery adoption. This includes the updated Cheaper Home Batteries Program, with changes coming into effect for Australian homeowners from 1 May, 2026, helping households maximise value as incentives continue to evolve.

As the residential battery market expands, FranklinWH continues to focus on reliability and system performance. The aPower incorporates design elements to support durability, including structural reinforcement to reduce cell stress over time, per-cell temperature monitoring, and the separation of the battery pack and control systems to maintain reliable performance.

“We believe performance should be measured over years, not just at installation,” Ruskin added. “We focus on building systems that deliver consistent, reliable results over time. That long-term perspective is what ultimately defines value for homeowners.”

The aPower is designed to operate as part of the FranklinWH System, an integrated home energy management platform that coordinates energy generation, storage, and consumption. The system is designed to optimise multiple energy inputs, provide reliable backup power, and support more efficient and independent energy use at the household level.

About FranklinWH

FranklinWH Energy Storage is the manufacturer of the FranklinWH System. FranklinWH is a market-oriented, research-driven company focused on next-generation residential energy management and storage solutions. Located in Macquarie Park, Sydney with a global head office in the San Francisco Bay Area, FranklinWH’s team has decades of experience in energy systems, from design, through manufacturing, to sales and installation. FranklinWH is AVL-listed with multiple financial institutions.

Contact: Media@franklinwh.com

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SOURCE FranklinWH Australia Pty Ltd

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