Connect with us

Technology

Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression

Published

2 years ago

on

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles

CHICAGO, Oct. 14, 2024 /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.

At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.

“Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.””Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.

About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com. 

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Contact:
Maya Savino
maya.savino@fleishman.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/gatorade-launches-generative-ai-squeeze-bottle-personalization-to-fuel-athlete-self-expression-302274530.html

SOURCE The Gatorade Company

Related Topics:
Continue Reading

Technology

Seminar for Members of the Global Development Promotion Center Network Visits Qingdao, Exchanges on Media Convergence and Cooperation Opportunities

Published

4 minutes ago

on

November 10, 2026

By

QINGDAO, China, Nov. 10, 2026 /PRNewswire/ — A report from iqingdao.

The Seminar for Members of the Global Development Promotion Center Network visited Qingdao Daily Press Group to learn about media convergence and international communication practices. They then attended the Qingdao Development Opportunities Promotion and Exchange Conference, exploring the city’s strengths and potential for future cooperation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/seminar-for-members-of-the-global-development-promotion-center-network-visits-qingdao-exchanges-on-media-convergence-and-cooperation-opportunities-302934581.html

SOURCE iqingdao

Continue Reading

Technology

Saledock Gives Celerant ONE Retailers One Place to Market, Message and Manage Every Customer Conversation

Published

4 minutes ago

on

November 10, 2026

By

CES gives UK retailers a central marketing hub connected to live sales data.

KINGSTON UPON HULL, England, Nov. 10, 2026 /PRNewswire/ — Saledock, a Celerant company, today launched Customer Engagement Suite (CES) for Celerant ONE, giving UK retailers a central hub for email marketing, SMS, social media, reputation management and every customer conversation, from website live chat to WhatsApp messages.

Because CES connects in real time to Celerant ONE’s ePOS and eCommerce, retailers can automate targeted, personalised messages based on what customers do in-store and online, using the customer, sales, and product information already in their system.

Marketing That Knows What Your Customers Bought

Most independent retailers manage customer communication across a patchwork of tools: one for email, another for text messages, a social media scheduler, review sites, a WhatsApp inbox and a separate live chat on their website. None of those tools know what a customer bought last week, so campaigns stay generic and staff waste time exporting lists and copying product details between systems.

CES closes that gap. It sits inside Celerant ONE and draws directly on the data retailers already have, including customer records, in-store and online sales history, and product images and information. The result is marketing that reflects real buying behaviour, built and sent from the same platform the retailer uses to run the shop.

How It Works

Retailers can set up automated workflows triggered by what happens at the till or on their website, and get as creative as they like. A workflow might thank a customer after their first purchase, follow up with shoppers who bought a particular brand or category, or win back customers who haven’t visited in a while, by email or SMS. Once it’s set, it runs in the background.

For retailers who don’t want to build workflows from scratch, a built-in AI agent can create them, so even a small team can put automated marketing to work.

Building a campaign is faster too. Product images and descriptions come straight from Celerant ONE, so there’s no need to recreate content that already exists in the catalogue.

With CES, Celerant ONE retailers can:

Automate email and SMS campaigns based on in-store and online purchase activityLet the built-in AI agent build workflows for themAnswer website live chat and WhatsApp messages from a single inboxSchedule posts and engage with followers across Facebook, Instagram, and their other social channelsMonitor and respond to customer reviews to protect their reputationReduce the number of separate marketing and messaging tools they pay for and manage

“Retailers already own their most valuable marketing asset, which is their customer and sales data,” said Michele Salerno, Chief Growth Officer at Celerant Technology. “The problem is that data usually sits in one system while their email, texts, reviews, and social media live somewhere else. CES puts all of it in one place and connects it to every sale, so a retailer can send a message that’s actually relevant to that customer without exporting a list or logging into a handful of different tools.”

“Running a shop leaves very little time for marketing, and jumping between different apps to do it doesn’t help,” said Layla Gladwin, Managing Director of Saledock. “With CES, everything a retailer needs to talk to their customers is inside Celerant ONE and connected to what’s happening at the till and online. Set up a workflow once, or let the AI agent build it for you, and it keeps working while you get on with serving customers.”

Availability

Customer Engagement Suite is available now as an optional add-on for Celerant ONE retailers. Existing Celerant ONE retailers can contact their Saledock account representative to get started. Retailers considering new ePOS and eCommerce software can request a Celerant ONE demonstration to see CES and the complete platform at [https://www.saledock.com/customer-enagagement-suite/]

About Saledock, a Celerant Company

Saledock is the UK division of Celerant Technology, providing Celerant ONE, a cloud-based retail platform that connects ePOS, eCommerce, stock control, customer engagement and other critical retail operations within one system.

To learn more, Visit Saledock.com/ 

About Celerant Technology

Founded in 1999 and headquartered in Iselin, New Jersey, Celerant Technology provides retail software to more than 1,800 retailers, supporting over 5,000 store locations. With approximately 250 employees across seven offices, Celerant connects point of sale, eCommerce, inventory, customer engagement, payments, marketplaces, and more for specialty retailers ranging from independent shops to multi-location and enterprise businesses.

To learn more, visit Celerant.com/

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/saledock-gives-celerant-one-retailers-one-place-to-market-message-and-manage-every-customer-conversation-302933700.html

Continue Reading

Technology

Jackery Black Friday 2026: Up to 58% Off Explorer v2 Portable Power Stations and Solar Generators, Starting at Just £378

Published

4 minutes ago

on

November 10, 2026

By

LONDON, Nov. 10, 2026 /PRNewswire/ — Jackery is kicking off its Black Friday campaign with up to 58% off its popular Explorer v2 Series, with portable power stations starting at just £378. Running from 10 to 30 November 2026, the campaign offers some of the biggest savings of the year across the new-edition Explorer 1000 v2 2027 and Explorer 2000 v2 2027, as well as the Explorer 3000 v2, alongside selected solar generator bundles.

Combining compact design, lightweight portability and powerful, reliable performance, the Explorer v2 Series caters to different energy needs – from weekend camping and extended off-grid adventures to emergency backup power at home during unexpected winter power cuts.
 

Explorer 1000 v2 2027: Lightweight Power for Everyday Adventures – Now Just £378

With a 1,024 Wh capacity and 1,500 W output, the new Explorer 1000 v2 is ideal for weekend camping, road trips and outdoor activities. Compact and easy to carry, it powers everyday essentials such as laptops, cameras, portable fridges and lighting. Its long-lasting LiFePO4 battery and advanced ChargeShield safety technology ensure dependable performance. Emergency Charging enables a full recharge from 0 to 100% in just 50 minutes, making it ready for the next adventure or unexpected power needs.

Explorer 1000 v2: £378 (RRP £899) – 57% offSolar Generator 1000 v2 with SolarSaga 200W Panel: £629 (RRP £1,499) – 58% off
 

Explorer 2000 v2 2027: More Power for Extended Adventures – Save Up to 54%

With a 2,048 Wh capacity and 2,200 W output, the new Explorer 2000 v2 can simultaneously power energy-intensive devices such as coffee machines and electric coolers on the go. The compact power station features long-lasting LiFePO4 batteries, comprehensive safety features and a wide range of connectivity options, now with three AC outlets for added flexibility.  It can be recharged via a mains socket, Jackery’s portable solar panels or a 12V charging cable in a vehicle.

Explorer 2000 v2: £726 (RRP £1,399) – 48% offSolar Generator 2000 v2 with SolarSaga 100W Panel: £919 (RRP £1,999) – 54% off
 

Explorer 3000 v2: High-Capacity Power for Adventures and Winter Backup – Save Up to £1,004

For those who need greater energy reserves, the Explorer 3000 v2 offers a 3,072 Wh capacity and 3,600 W output with LiFePO4 battery technology. As one of the most compact and quietest models in its class, it is ideally suited for off-grid power while camping, on construction sites and as an emergency backup solution at home, particularly during unexpected winter power cuts. Thanks to app connectivity and bidirectional charging capabilities, users can also take advantage of variable electricity tariffs to schedule charging during off-peak periods.

Explorer 3000 v2: £1,352 (RRP £2,299) – 41% offSolar Generator 3000 v2 with SolarSaga 200W Panel: £1,595 (RRP £2,599) – 38% off

All Black Friday offers are available from 10 to 30 November 2026 at the official Jackery UK online store.

Media enquiries: Jiatong Li, jiatong@jackery.com, +4915223970329

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/jackery-black-friday-2026-up-to-58-off-explorer-v2-portable-power-stations-and-solar-generators-starting-at-just-378-302933441.html

Continue Reading

Trending