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Southeast Asia Data Center Cooling Market to Grow by USD 563.7 Million (2024-2028) as Mini Data Centers Adoption Rises, with AI Powering Market Evolution- Technavio

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NEW YORK, Oct. 15, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The Data Center Cooling Market in southeast asia size is estimated to grow by USD 563.7 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 6.78% during the forecast period. rising adoption of mini data centers is driving market growth, with a trend towards increasing adoption of DCIM solutions. However, rise in different operational regulations poses a challenge – Key market players include 3M Co., AIRSYS Refrigeration Engineering Technology Co. Ltd., Alfa Laval AB, Alphabet Inc., Amazon.com Inc., Cisco Systems Inc., Daikin Industries Ltd., Dell Technologies Inc., Emerson Electric Co., Hewlett Packard Enterprise Co., Hitachi Ltd., Huawei Technologies Co. Ltd., International Business Machines Corp., Lenovo Group Ltd., Mitsubishi Electric Corp., Modine Manufacturing Co., NEC Corp., Nortek, Oracle Corp., Quanta Computer Inc., Schneider Electric SE, Vertiv Holdings Co., and Wiwynn Corp..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Data Center Cooling Market In Southeast Asia Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.78%

Market growth 2024-2028

USD 563.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.24

Regional analysis

Southeast Asia

Performing market contribution

Southeast Asia at 100%

Key countries

Singapore, Malaysia, Indonesia, Thailand, and Rest of Southeast Asia

Key companies profiled

3M Co., AIRSYS Refrigeration Engineering Technology Co. Ltd., Alfa Laval AB, Alphabet Inc., Amazon.com Inc., Cisco Systems Inc., Daikin Industries Ltd., Dell Technologies Inc., Emerson Electric Co., Hewlett Packard Enterprise Co., Hitachi Ltd., Huawei Technologies Co. Ltd., International Business Machines Corp., Lenovo Group Ltd., Mitsubishi Electric Corp., Modine Manufacturing Co., NEC Corp., Nortek, Oracle Corp., Quanta Computer Inc., Schneider Electric SE, Vertiv Holdings Co., and Wiwynn Corp.

Market Driver

Data Center Infrastructure Management (DCIM) plays a crucial role in optimizing cooling systems in data centers through remote software. Vendors are prioritizing DCIM solutions due to their ability to monitor and manage temperatures efficiently. DCIM adoption offers significant benefits, such as reducing power consumption by over 20% and increasing cooling efficiency by approximately 40%. The return on investment (ROI) is typically achieved within 12-24 months, as DCIM eliminates human errors. Schneider Electric, a leading vendor, provides StruxureWare DCIM and EcoStruxure IT, offering complete visibility into cooling systems and server statuses. The growing demand for efficient systems and DCIM solutions will fuel the expansion of the data center cooling market in Southeast Asia. 

The Data Center Cooling Market in Southeast Asia is witnessing significant growth due to increasing data center operations and the data generation from OTT platforms, streaming services, and cloud services. High energy consumption and heat generation are major challenges in data centers, leading to the adoption of innovative cooling solutions like pre-engineered cooling modules with precision cooling capabilities. These modules offer scalability for high-density computing and energy efficiency, reducing both operational costs and carbon emissions. Amidst the pandemic, there is a growing focus on environmental sustainability and safety measures in data center infrastructure. Manufacturers are investing in specialized infrastructure and technology to address cooling issues and ensure flexibility, security, and regional opportunities. The market is segmented into components, solutions, and services. High investment costs and the need for energy-efficient data centers are driving the demand for energy-saving components and solutions. The latest trends include the use of carbon-neutral cooling systems and the integration of AI and IoT for predictive maintenance and optimization. 

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Market Challenges

In Southeast Asia’s data center cooling market, meeting construction schedules and contractual requirements is a significant challenge. Delays often exceed projected costs, and factors such as governmental inaction, public opposition, financing difficulties, weather conditions, unavailable materials, changing project scopes, labor disruptions, industrial accidents, and environmental hazards can further complicate matters. Obtaining clearances and adhering to regulatory requirements also pose challenges, leading to delays and damage to vendors’ reputations. These issues can result in lost deals and contracts for cooling systems, servers, and network equipment, thereby hindering market growth in Southeast Asia during the forecast period.The Data Center Cooling Market in Southeast Asia faces challenges due to the increasing demand for energy-efficient data centers, driven by data generation from OTT platforms, streaming services, and IT infrastructure. Power consumption and heat generation are major concerns, requiring advanced cooling equipment. The pandemic has accelerated digital transformation, leading to higher data volumes and the need for specialized infrastructure. High investment costs and cooling issues are barriers, but opportunities exist in sectors like healthcare, manufacturing, and cloud services. Carbon emissions and safety measures are key concerns, making technology advancements essential. Latest trends include scalability, security, flexibility, and regional opportunities. The market includes components like air conditioners, precision air conditioners, and services like installation & deployment, maintenance, and various cooling methods such as non-raised floor, raised floor, containment, IT & telecom, energy, and rack-based, row-based, and room-based cooling for data-intensive applications and cloud computing.

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Segment Overview 

This data center cooling market in southeast asia report extensively covers market segmentation by

Type 1.1 Room cooling1.2 Rack and row coolingTechnology 2.1 Liquid-based cooling2.2 Air-based coolingComponent 3.1 Air conditioners3.2 Economizers3.3 Cooling towers3.4 Chillers3.5 OthersGeography 4.1 Southeast Asia

1.1 Room cooling- In the data center cooling market of Southeast Asia, room cooling solutions are gaining popularity due to their effectiveness in maintaining a consistent temperature within data centers. These solutions utilize CRAH units that work in tandem with sensors to monitor headload and distribute chilled air through ducts and vents. Vendors like Vertiv offer small room cooling systems, ideal for small-to-medium data centers, with cooling capacities ranging from 1.5-11 tons (5.3-40 kW). The growth of data centers in Southeast Asia’s arid climate environment fuels the demand for these systems. By providing efficient air distribution through raised floors, these solutions ensure a continuous supply of cool air, contributing to the moderate growth of the room cooling segment in the region’s data center cooling market.

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Research Analysis

The Data Center Cooling Market in Southeast Asia is experiencing significant growth due to the increasing demand for energy-efficient data centers to support the data generation from OTT platforms, streaming services, and cloud services. With the proliferation of big data, connected devices, and IT infrastructure, specialized infrastructure is becoming essential to manage the heat generated by these systems. However, high investment costs and cooling issues are major challenges. The market is witnessing the adoption of the latest trends, such as technology advancements in cooling equipment and carbon emissions reduction through renewable energy sources. Safety measures are also a priority, with manufacturers focusing on developing solutions that minimize the risk of fires and other safety hazards. The market is segmented into component and solution segments, with the solution segment expected to dominate due to the growing demand for integrated cooling solutions. The services segment is also gaining traction as companies seek expert assistance in designing and implementing cooling systems.

Market Research Overview

The Data Center Cooling Market in Southeast Asia is witnessing significant growth due to the data generation from OTT platforms, streaming services, and the increasing adoption of cloud services, big data, and connected devices. Energy-efficient data centers are becoming a priority to reduce power consumption and heat generation. Cooling equipment is a crucial component of IT infrastructure, with air conditioners, precision air conditioners, and specialized infrastructure solutions being popular choices. The pandemic has accelerated digital transformation, leading to high investment costs and cooling issues. Carbon emissions and safety measures are also key concerns. Technology advancements include pre-engineered cooling modules, precision cooling capabilities, and scalable designs for high-density computing. The market includes solution segments like installation & deployment, maintenance services, and various cooling techniques such as non-raised floor, raised floor, containment, IT & telecom, energy, rack-based cooling, row-based cooling, and room-based cooling. Data-intensive applications like cloud computing, digital services, and environmental sustainability are driving opportunities in the region. Innovative solutions like pre-engineered cooling modules and flexible designs offer scalability and security. The latest trends include energy consumption reduction, high-density computing, and the integration of renewable energy sources.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeRoom CoolingRack And Row CoolingTechnologyLiquid-based CoolingAir-based CoolingComponentAir ConditionersEconomizersCooling TowersChillersOthersGeographySoutheast Asia

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Tesla Owns Nearly 1 in 5 AI Answers About EVs. New 5W Index Ranks the Top 25 EV Brands by AI Citation Share.

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EV charging networks — Electrify America, EVgo, ChargePoint — are nearly invisible inside AI answers despite operating the infrastructure the entire category depends on.

MIAMI, July 25, 2026 /PRNewswire/ — 5W AI Communications, the AI Communications Firm, today released the 5W AI Visibility Index — EV, ranking the top 25 EV brands by modeled AI citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Tesla anchors the category at 18.4% — more than the next three brands combined. Rivian is second at 8.2%. Ford is third at 6.4%.

The Index is Volume 07 in 5W’s 2026 Consumer AI Visibility Index series. The full report is available at https://www.5wpr.com/research/ev-ai-visibility-index/.

More than a third of U.S. consumers now begin product research with an AI engine — not Google. For the EV category — where purchase consideration windows stretch six to twelve months and buyers cross-reference range, charging, ownership cost, and long-term reliability across dozens of sources — the answers the engines return are shaping the shortlist before a buyer walks into a dealership.

The Findings

Tesla dominates at 18.4% citation share — cited on virtually every consumer EV query across all five engines. Brand, product, and CEO overlap produce a citation profile no peer can match.Rivian (8.2%) is the dominant adventure-EV authority. The R1T and R1S anchor truck and SUV electric citation.Ford (6.4%) leads legacy automakers. The F-150 Lightning owns EV-truck queries; the Mach-E anchors EV-SUV comparisons.Lucid (4.8%) and Hyundai Ioniq (4.4%) complete the Tier 1 leaders. The Ioniq 5 and Ioniq 6 over-index against U.S. brand recognition.GM sits at #6 with 3.8% — despite scale — because Bolt, Lyriq, and Hummer EV are cited separately rather than as one GM-EV narrative. Ford consolidated its story. GM did not.Toyota (#17) and Honda (#18) are the two largest legacy automakers furthest behind in EV citation. The bZ4X, Solterra, and Prologue cite at rates far below what brand recognition would predict.EV charging networks are absent from the top 25. Electrify America, EVgo, and ChargePoint operate the infrastructure the entire category depends on — and have not built consumer-facing brand citation to match. The category is open.

“Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five answers. The next three brands combined don’t match it. That’s a citation moat measured in AI — not TV budgets, not showroom count,” said Ronn Torossian, Founder and Chairman, 5W AI Communications. “GM is bigger than Rivian by every commercial metric and half its size in the answer. That gap costs sales. The charging networks are the biggest miss in the category — whoever builds the dominant ‘where should I charge’ answer anchors a multi-decade growth curve. Right now, none of them own it.”

The Five Engines Do Not Return Identical Answers

ChatGPT: Tesla, Rivian, Lucid, Ford, Hyundai dominate. Conservative and brand-anchored.Claude: Recurrent and CleanTechnica over-index. Data-source preference. Lighter on enthusiast brands.Perplexity: Reddit EV subreddits dominant. Out of Spec YouTube data heavily cited. Freshness-favored.Google AI Overviews: Tesla, InsideEVs, Edmunds, Kelley Blue Book dominate. Closest to a SERP-mirror.Gemini: YouTube EV creators dominate — Out of Spec, Munro Live, MKBHD at the highest rates.

Engine-aware strategy matters. A brand absent from one engine but present in another needs a different program than a brand absent across the board.

Methodology
Modeled directional estimates derived from publicly available data, observed retrieval patterns, structural signals, and the corresponding Everything-PR Citation Share Study — EV (Issue No. 07). Twenty-five brands, five engines, sixty-plus consumer-prompt query patterns. Not the output of logged query runs across millions of prompts. Intended as a strategic framework — not a definitive search-engine measurement.

The dominant outlets shaping EV citation are InsideEVs, Electrek, Recurrent, Edmunds EV, Car and Driver EV, CleanTechnica, and the Reddit-and-YouTube creator layer. Brand citation share is built primarily through presence inside that specific outlet set — and through Recurrent battery-data partnership for used-EV citation.

About 5W AI Communications
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

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TECNO Unveiled as Title Sponsor of The SAFF Championship Bangladesh 2026, Bringing AI Innovation to South Asian Football

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As Official Title Sponsor, TECNO joins hands with SAFF to inspire the next generation through football, innovation, and meaningful fan experiences.

DHAKA, Bangladesh, July 25, 2026 /PRNewswire/ — TECNO, an AI-driven innovative technology brand, officially announced its title sponsorship of the SAFF Championship Bangladesh 2026, South Asia’s premier international football tournament, during the tournament’s official launch ceremony in Dhaka.

Scheduled to take place from 4–17 November 2026, the championship will bring together South Asia’s leading national teams, celebrating the region’s passion for football while strengthening friendship, sporting excellence, and regional unity.

The partnership marks another milestone in TECNO’s global football journey while reinforcing the brand’s long-term commitment to South Asia—one of its most important strategic markets. Guided by its brand spirit, “Stop At Nothing,” TECNO believes football embodies the same values that define the brand: ambition, resilience, innovation, and the courage to pursue every dream.

A New Chapter for South Asian Football

The title sponsorship was officially announced during the SAFF Championship Bangladesh 2026 Official Launch Press Conference held in Dhaka. The event brought together representatives from the South Asian Football Federation (SAFF), the Bangladesh Football Federation (BFF), TECNO’s global and Bangladesh leadership teams, SAFF Member Associations, national team representatives, members of the diplomatic community, media, and digital creators to celebrate the official launch of the championship and TECNO’s role as its Title Sponsor.

Mr. Purushottam Kattel, General Secretary of SAFF, said: “The SAFF Championship represents the highest stage of football in South Asia, bringing together our Member Associations through competition, friendship, and a shared passion for the game. Today, as we unveil the identity of the SAFF Championship Bangladesh 2026, we are delighted to welcome TECNO as our Title Sponsor. This partnership reflects a shared commitment to elevating football across the region, and together we look forward to delivering a championship that inspires millions of supporters and creates lasting memories for South Asian football.”

Following the official logo unveiling ceremony, SAFF and TECNO exchanged the Title Sponsorship Agreement, formally launching their collaboration for the SAFF Championship Bangladesh 2026 and reaffirming their shared commitment to delivering an outstanding football experience for fans across South Asia.

A Shared Vision for Football

Delivering a recorded message during the ceremony, Guo Lei, General Manager of TECNO, reaffirmed the brand’s belief that football is a powerful platform for inspiring young people, connecting communities, and bringing innovation closer to fans.

“South Asia is home to one of the world’s youngest and most passionate football communities. Football has the unique power to bring people together beyond borders and cultures. We are proud to continue TECNO’s football journey through the SAFF Championship Bangladesh 2026 and look forward to working with SAFF to create unforgettable experiences for millions of football fans across the region.”

Speaking on behalf of TECNO Bangladesh, Rezwanul Hoque, CEO of Ismartu Technology BD Limited, said: “Football has become an important part of TECNO’s global journey because it reflects the values we believe in: passion, resilience, and the courage to dream bigger. Following our partnership with the Bangladesh Football Federation during the AFC Asian Cup Qualifiers, we are honoured to continue that journey as the Title Sponsor of the SAFF Championship Bangladesh 2026. Guided by our brand spirit, ‘Stop At Nothing,’ we look forward to working with SAFF and BFF to create a championship that inspires players, unites communities, and leaves a lasting legacy for football across South Asia.”

Welcoming the championship to Bangladesh, Mr. Fahad Karim, Vice President of the Bangladesh Football Federation (BFF), highlighted Bangladesh’s role as the host nation and officially marked the beginning of the journey toward the championship this November.

“Hosting the SAFF Championship 2026 is a proud moment for Bangladesh and an important milestone for football in our country. Today marks the beginning of our journey toward November, and we look forward to welcoming our fellow South Asian nations to Bangladesh for a championship that celebrates football, friendship, and regional unity. We are delighted to welcome TECNO as the Title Sponsor, and together with SAFF, our Member Associations, and our partners, we look forward to making this a memorable tournament for players, supporters, and the entire South Asian football community.”

TECNO’s Global Football Journey Continues

Football has been at the heart of TECNO’s global brand journey for nearly a decade. Through partnerships with Manchester City Football Club, the CAF Africa Cup of Nations, and the AFC Club Competitions, TECNO has consistently used football as a platform to inspire young people, connect communities, and celebrate the power of sport.

In Bangladesh, TECNO strengthened that commitment through its title sponsorship of the AFC Asian Cup Qualifiers in partnership with the Bangladesh Football Federation. The overwhelming passion shown by Bangladeshi supporters reaffirmed the country’s vibrant football culture and inspired TECNO to deepen its engagement with the sport.

The SAFF Championship Bangladesh 2026 represents the next chapter in TECNO’s football journey, reinforcing the brand’s commitment to South Asia and its rapidly growing community of young football fans.

Growing Together with Bangladesh

Bangladesh continues to be one of TECNO’s most important strategic markets. Alongside its growing smartphone business, the brand is expanding its AI ecosystem and strengthening long-term investments in retail, innovation, and local partnerships—reflecting its confidence in the country’s digital future and youthful consumer base.

Beyond technology, TECNO remains committed to empowering the next generation by supporting platforms that encourage ambition, creativity, and meaningful human connection.

Football Meets AI Innovation

Throughout the championship, TECNO plans to showcase AI-powered experiences designed to bring fans closer to the game. Powered by Ella, TECNO’s AI assistant, these experiences are intended to demonstrate how intelligent technology can enrich football engagement through interactive match information, smarter fan interactions, and immersive digital experiences.

By combining the emotional power of football with accessible AI innovation, TECNO and SAFF share a common vision of inspiring young people, strengthening communities, and creating richer experiences for football fans across South Asia.

As the countdown to November 2026 begins, TECNO, SAFF, and the Bangladesh Football Federation share a common ambition—to deliver a championship that celebrates the passion of South Asian football while inspiring the next generation through innovation, partnership, and the enduring spirit of “Stop At Nothing.”

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Tony Jaa Becomes GAC’s 30-Millionth Customer – GAC Wins Global Trust with “True Craftsmanship”

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GUANGZHOU, China, July 25, 2026 /PRNewswire/ — On July 16, at the roll-off ceremony for GAC’s 30-millionth vehicle, Feng Xingya, Chairman of GAC Group, handed over the key to the right-hand-drive GAC M8 PHEV (named GN8 overseas) to Tony Jaa. The milestone vehicle is headed straight for overseas markets.

Thai action superstar Tony Jaa’s choice reflects the trust of 30 million customers worldwide. That trust is built not on showmanship, but on GAC’s solid manufacturing “true craftsmanship.”

From Guangzhou to the world, there are no shortcuts – quality speaks for itself. While the industry runs standard “three-high” tests, GAC pushes further with “five-high, one-mountain, one-dust” extreme vehicle trials. New models undergo at least “two winters and one summer” of validation – a minimum 18 months of real-world road testing, covering 12 major categories and over 1,500 sub-items across wind tunnel labs and proving grounds.

For each overseas market, GAC conducts additional adaptive testing for local climate and road conditions – from Middle Eastern desert heat to Southeast Asia’s humidity and heavy rains.

Quality consistency starts at the smart manufacturing front. GAC’s AION Intelligent Eco-Plant is the world’s first “Lighthouse Factory” for new energy vehicles, featuring full-process digital quality monitoring. Automated robots with AI vision systems deliver millisecond response and millimeter-level precision – ensuring uniform quality whether vehicles roll off lines in Guangzhou or overseas plants.

Safety comes first. GAC’s magazine battery has been deployed in 1.5 million vehicles, accumulating over 160 billion kilometers of safe driving. The Starlink Safety Protection System serves nearly 2 million users, preventing 6.28 million potential incidents.

With this commitment to quality and safety, GAC has established a presence in 110 countries and won the trust of 30 million users. Standing at this new milestone, GAC will continue to refine its craftsmanship and deliver worry-free, high-quality mobility experiences to every customer worldwide.

For further information about GAC, please visit: https://www.gacgroup.com/en or follow us on social media.

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