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Salla partners with Adjust, enabling seamless analytics for thousands of merchants

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BERLIN, Oct. 23, 2024 /PRNewswire/ — Adjust, a leading global measurement and analytics company, announced today a strategic integration with Salla, the leading e-commerce platform in the MENA region. This partnership will enable thousands of Salla merchants to integrate Adjust’s advanced app analytics tools with just a few clicks, without the need for any development expertise.

Salla’s integration of Adjust into its platform empowers merchants to quickly unlock valuable insights that drive campaign performance and app growth. By enabling features such as deep linking, customer journey tracking, and smart recommendations, merchants can optimize their marketing strategies with minimal effort.

“This partnership aligns perfectly with Salla’s commitment to providing our merchants with the best tools to grow and optimize their businesses,” said Amin Fadul – VP of Product at Salla. “With our native mobile app maker, which has best practices in mobile commerce, this combination is even more powerful as it works seamlessly out of the box for any mobile app on Salla. By leveraging Adjust’s powerful analytics and attribution tools, our users will have access to deeper insights into customer behavior, allowing them to make data-driven decisions that enhance their marketing strategies and drive growth. This integration will empower Salla merchants to better understand their audience, optimize their ad spend, and ultimately, scale their businesses more effectively.”

Adjust empowers Salla merchants to track campaign performance, connect spend with revenue, and drive true ROI. With frictionless experiences like smart banners and deep linking, merchants can seamlessly guide users from mobile web to app. The integration allows merchants to activate Adjust’s software development kit (SDK), giving them instant access to tools that accelerate app growth and reduce time-to-market.

“We are thrilled to partner with Salla to help their merchants achieve new levels of success,” said Riyad Khalil, Director – Middle East, Africa and Turkey at Adjust. “Integrating with the region’s largest e-commerce platform not only eliminates barriers to accessing advanced analytics and campaign optimization but also reinforces Adjust’s strong commitment to empowering businesses across the Middle Eastern market as they grow and scale their apps.”

About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics solutions provide visibility, insights, and essential tools that drive better results.

About Salla
Founded in 2016, Salla is the leading e-commerce platform in the MENA region, trusted by over 55,000 merchants, from small businesses to large enterprises. Salla has enabled merchants to sell more than SAR 30 billion worth of products by removing the complexities of e-commerce and providing easy-to-use solutions for payments, shipping, inventory, and marketing. Our mission is simple: empower merchants to focus on their craft while we deliver the tools they need to grow and succeed in a dynamic digital landscape.

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pr@adjust.com

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EYKON is expanding the role of the meter at the grid edge

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Latest generation of the EYKON E360 residential meter family combines proven meter-to-cash capabilities with enhanced sensing, communications and control.

VIENNA, Nov. 10, 2026 /PRNewswire/ — EYKON today introduced EYKON E360 S3, the latest generation of its EYKON E360 residential smart meter family, extending what utilities can achieve from an endpoint already deployed across the low-voltage network.

Accurate measurement and dependable meter-to-cash operations remain fundamental. But as networks become more dynamic, the meter, located at the grid connection point can provide valuable information about local grid conditions and support defined actions in the low voltage network.

EYKON E360 S3 strengthens this role, providing enhanced voltage-quality indicators, updated processing and communications architecture and hardware-based security, alongside established billing and consumption data. 

“The meter remains essential to meter-to-cash, but its value does not stop there there,” said Peter Müller, Head of BU Electricity – Residential. “With EYKON E360 S3, utilities can use the same endpoint for deeper sensing and supported control applications. Across a meter estate, that creates the potential to get much more operational value from infrastructure already in place.”

EYKON E360 S3 also supports action at the grid edge through an integrated supply control switch and, depending on the variant, additional inputs, outputs and interfaces.

The new series builds on the established EYKON E360 family with improved sustainability approach, reduced meter self-consumption by 30 % and a smaller housing with less raw material.

EYKON E360 S3 will be presented at Enlit Europe 2026 as part of the company’s wider approach to connected infrastructure, grid visibility and intelligent grid management, showing how utilities can make more of the infrastructure they already operate.

About EYKON

EYKON, formerly the Landis+Gyr EMEA business, operates as an independent utility infrastructure technology company built on more than 130 years of utility expertise. Headquartered in Switzerland, with a network of expert local teams, the company serves customers in more than 75 markets and supports over 100 million connected endpoints across the region.

Combining proven technology, deep utility expertise and real-world operational insight from one of the largest installed bases in EMEA, EYKON connects what utilities measure with how they operate. This helps customers gain greater visibility, make better decisions, maintain greater control and unlock more value from the infrastructure they already operate.

 

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SOURCE EYKON AG

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GOcxm Launches Signal IQ™ to Help CPG Brands Act on the Insights Lost Between Brand, Shopper, Trade and Sales

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The AI-powered system identifies where marketing programs and in-store execution fall short and tells the right teams what to change to improve results.

TORONTO, Nov. 10, 2026 /CNW/ — GOcxm, the unified growth platform for CPG brands, today announced the launch of Signal IQ™, an AI-powered system that connects signals across brand marketing, shopper marketing, trade marketing, sales and retail execution. It answers critical business questions and gives every team a clearer view of what’s happening and what to do next.

CPG brands typically manage these functions through separate systems, data sources and reports. Each team sees only part of the picture, often in recaps after programs end. By then, the opportunity to adjust has passed, and the same gaps carry into the next plan. Most tools are systems of record: they report what happened. Signal IQ is a system of action. It works like a dedicated team that knows a brand’s business, monitoring programs around the clock and prioritizing what needs attention.

“Every program a CPG brand runs teaches it something, but those lessons rarely reach every team that could use them,” said Gary Kalk, Founder and CEO of GOcxm. “The hard part is finding the gaps and opportunities that matter. We built Signal IQ to put those insights in the right hands, so every program makes the next one stronger.”

Signal IQ does three things:

Finds what falls between teams. It connects overlooked data across functions, turning information collected by one team into insights others can act on.Adds context to the systems brands already use. It works with existing tools and workflows, streamlining reporting and reconciliation so teams spend less time assembling information and more time acting on it.Starts informed and keeps learning. It draws on GOcxm’s years of experience running CPG programs and builds on each program a brand runs, applying those lessons to audience targeting, promotional strategy, trade investment and retail compliance.

Signal IQ is powered by multiple models, each designed to answer a specific business question using a brand’s own data on marketing, trade and retail execution performance. It brings their findings together, identifies gaps and adds context by retailer, region and store to help teams decide where to act.

Each brand’s data stays its own. Signal IQ applies GOcxm’s CPG experience to a brand’s programs without sharing that brand’s data with any other, and runs on GOcxm’s SOC 2 Type II certified platform.

Actions, not dashboards

Knowing what’s working has limited value if the findings stay in a report. Signal IQ turns those findings into specific actions and routes them to the people responsible across brand, shopper, trade, sales and field teams.

Some actions require an immediate response. When a display is missing or in the wrong spot, the field team gets specific guidance to fix it in-store. Others inform the next planning cycle, such as shifting media investment toward the channels that best support the brand’s objectives.

Consider a shopper program. Most brands learn whether it “worked” overall. Signal IQ examines products, promotion, pricing and display execution to estimate how those choices affected sales and where the next dollar could have the greatest impact. The recap becomes a playbook: which combinations to prioritize at each retailer, where to focus investment and what each team needs to do to achieve the brand’s desired outcome.

“Over the years, we’ve seen GOcxm evolve from a technology provider into a strategic partner. Signal IQ is a natural next step. Working alongside the tools and partners we already use, it brings together data and insights that were previously difficult to connect, giving our teams a clearer understanding of what’s working, where opportunities exist and how to act on them. GOcxm’s ability to turn information into smarter decisions has directly contributed to our sales growth,” said Kyle Barlow Senior Director of The Coca-Cola Company Canada.”

Signal IQ is available now for CPG brands. To request a demo, visit gocxm.com/signal-iq.

About GOcxm

GOcxm is a unified growth platform for modern CPG brands, connecting consumer activation, trade marketing and retail execution in one operating system. Signal IQ brings AI-powered intelligence across the platform, turning program and in-market data into shared insights and recommended actions. GOcxm pairs its platform with a dedicated client team and serves large CPG organizations, including Fortune 100 brands. The company is SOC 2 Type II certified and has expanded its platform through the acquisitions of MobileXCo and Emotive Technologies (Apex). Learn more at gocxm.com.

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SOURCE GOcxm

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EYKON launches Orkestra, a new software platform for modern utility operations

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Modular architecture helps utilities extract more value from existing infrastructure while protecting the continuity of critical operations

VIENNA, Nov. 10, 2026 /PRNewswire/ — EYKON today announced EYKON Orkestra, a new software platform designed to help utilities respond to growing data and operational demands without disrupting the systems they depend on today.

While metering and billing remain critical, growing grid visibility, analytics and control needs require increasing amounts of data, at greater frequency, for different operational purposes.

Orkestra scales with the needs of utilities, introducing dedicated data streams for Billing, Grid Analytics and Control, and allowing each to evolve and scale independently while remaining part of one shared, secure platform.

“Utilities need to move forward, but they cannot compromise the operation flowsthey rely on,” said Ifigeneia Stefanidou, Head of Strategy and Solutions at EYKON. “Orkestra is designed around both realities. It protects continuity of the critical operations, while creating the foundation for new data, analytics and control capabilities to develop over time.”

Its modular structure allows utilities to adopt capabilities according to their priorities, building from established metering and billing towards deeper grid insight and operational control. This creates a gradual path forward, and does not require utilities to replace what already works.

“The opportunity is in smarter data use. Putting the right data to work for the right purpose,” said Thomas Lenze, Head of product management Solutions, Software and Services. “Orkestra gives utilities a way to evolve progressively, along ever-changing regulatory requirements and always within a secure platform environment.”

EYKON Orkestra will be presented at Enlit Europe 2026, alongside EYKON’s metering, grid analytics and flexibility capabilities, demonstrating how utilities can make more of the infrastructure already in place.

About EYKON

EYKON, formerly the Landis+Gyr EMEA business, operates as an independent utility infrastructure technology company built on more than 130 years of utility expertise. Headquartered in Switzerland, with a network of expert local teams, the company serves customers in more than 75 markets and supports over 100 million connected endpoints across the region.

Combining proven technology, deep utility expertise and real-world operational insight from one of the largest installed bases in EMEA, EYKON connects what utilities measure with how they operate. This helps customers gain greater visibility, make better decisions, maintain greater control and unlock more value from the infrastructure they already operate.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/eykon-launches-orkestra-a-new-software-platform-for-modern-utility-operations-302934737.html

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