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RedCloud Revolutionizes E-Commerce, Reducing SMBs’ Dependency on Giant Fulfilment Ecosystem

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Despite initial hopes for equitable e-commerce, many small businesses now face operational and financial challenges within restrictive ecosystems dominated by major players. Justin Floyd, CEO of RedCloud, advocates for Open Commerce technologies that empower SMBs and FMCG sellers to reclaim control over pricing, inventory, and fulfillment, fostering a healthier and more competitive digital marketplace.

LONDON, Nov. 6, 2024 /PRNewswire-PRWeb/ — According to a recent survey, 91% of small business face operational challenges and 93% struggle with financial difficulties, primarily due to inflation, rising cost of goods, services and wages. (1) Major e-commerce giants —controlling over 37.6% of the market— have leveraged their dominance to impose rules that place smaller players at a disadvantage. (2) The promises of e-commerce as an equalizer have failed, with small and medium-sized businesses (SMBs) and distributors increasingly challenged in navigating these dominant platforms. “Restricted access to quality inventory, shrinking margins, and heavy reliance on third-party fulfillment services have pushed many to rethink their strategies”, points out Justin Floyd, Founder and CEO of RedCloud. “The first generation of e-commerce was supposed to bring us a world in which we had more choice, more convenience, lower pricing. That’s not happening.”

“Open Commerce technologies empower SMBs to control pricing, inventory, and fulfillment independently, breaking free from restrictive ecosystems. ‘We create a better market for everyone, lifting all boats,’ says Justin Floyd, CEO of RedCloud.”

E-Commerce Under Siege: Rising Counterfeits and Customer Discontent
Data indicates that the current e-commerce landscape is contributing to several significant issues:

Decline in product Quality and “Junkification”: The internet is flooded with countless identical products featuring the same photos but listed under different names and prices. (3) Third-party sellers are purchasing generic items from manufacturers, rebranding them, and listing them at inflated prices. These listings are often accompanied by generic or fake reviews, misleading consumers into believing they are legitimate user-approved products.Increased Counterfeits: Over 7 million counterfeit products were identified and disposed of in 2023, an increase of one million compared to the previous year. (4) These counterfeits range from luxury bags covered in cadmium paint to makeup containing harmful levels of aluminum or bacteria, both of which can cause rashes, eye infections, and allergic reactions. (5)Customer dissatisfaction: Reports indicate a decline in U.S. customer satisfaction with the largest traditional e-commerce retailer, as shown by the American Customer Satisfaction Index, which monitors over 400 major companies. The retailer’s score fell to 83 out of 100, down from its peak of 88 in 2013. (6)

Squeezing Every Penny with Restrictive Pricing
One of the most harmful practices is exploitative, restrictive pricing, where e-commerce giant’s pressure smaller sellers into restrictive pricing agreements. Retailers must adhere to these agreements, dictating prices they can charge, which often results in razor-thin margins.
Businesses are cornered into accepting lower profitability just to maintain their presence on these platforms. Their algorithm reinforces this by applying incentives or penalties based on how well sellers maintain their stock levels.
This is especially damaging for FMCG sellers, who already operate on thin margins. Any inventory disruptions lead to penalties, further squeezing profits in a fast-paced e-commerce environment.

Additionally, many sellers face restrictions on their ability to sell the same products on competing platforms or through their own websites, being penalized for offering lower prices elsewhere, effectively cornering businesses into relying on them as their primary sales channel at unprofitable terms. (7) “This system forces suppliers to comply, even if it requires offering products at a loss elsewhere to maintain high rankings on the platform”, points out Floyd.

Locked into Fulfilment Services and Inventory Control
Many small businesses depend on these e-commerce platforms not just for selling but also for fulfillment services, such as warehousing, shipping, and customer support. This creates an unhealthy reliance on these platforms because businesses become locked into their ecosystems.
They rely heavily on search engine rankings on the platform’s marketplace and pay fees for every service, often reducing profit margins to nearly unsustainable levels. If they don’t comply with the platform’s pricing or policies, they risk being de-prioritized in search results or penalized in other ways. (7)

Adding to this, inventory control has become another major obstacle. Even when SMBs manage to source inventory from alternative channels, e-commerce platforms may reject it if it doesn’t meet their stringent requirements.
This creates a bottleneck that prevents businesses from diversifying their supply chains or operating independently from the platform. As Floyd notes “Sellers find themselves caught in this complete crossfire. They are forced to buy from the giant’s platform with anti-competitive pricing, restrictive access to quality inventory, and locked into their distribution capabilities. It’s completely one sided.”

A vision for the future
E-commerce doesn’t have to be monopolized by a few giants, disruptive technologies like Open Commerce can reshape the landscape. Open Commerce platforms, such as RedCloud, can empower small and medium-sized businesses (SMBs) to break free from restrictive ecosystems, giving them control over their pricing, inventory, and fulfillment processes.
By decentralizing the digital marketplace, these platforms enable businesses to regain autonomy and avoid the pitfalls of excessive pricing and dependency on third-party services. Floyd highlights: “That’s what Open Commerce stands for: we create a much more accessible and better market for everybody, and when we do that, all the boats rise together. Small businesses are empowered with the tools that they could have only dreamed of 20 years ago.”

About RedCloud    
Based in London, UK, RedCloud Technology was founded in 2014 and stands as a “Rebel Alliance,” leading a bold, second-generation e-commerce transformation. Rejecting the high fees of tech giants, RedCloud leverages AI-enabled supply chain solutions to empower smaller businesses to compete with major corporations. Their democratized, platform provides financial visibility, offering a level playing field that breaks free from the dominance of conventional marketplaces. RedCloud embodies a fairer, more inclusive digital commerce future where Davids can stand tall against Goliaths. Visit https://redcloudtechnology.com/.

References:
1.    Corcoran, Emily Wavering , et al. “2023 Report on Employer Firms: Findings from the 2022 Small Business Credit Survey.” Small Business Credit Survey (SBCS), 8 Mar. 2023, https://doi.org/10.55350/sbcs-20230308. Accessed 22 Oct. 2024.
2.    Chevalier, Stephanie. “U.S. Leading E-Retailers by Market Share 2023 | Statista.” Statista, Statista, 22 May 2024, http://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/.
3.    Herrman, John. “Why Does It Feel like Amazon Is Making Itself Worse?” Intelligencer, 30 Jan. 2023, nymag.com/intelligencer/2023/01/why-does-it-feel-like-amazon-is-making-itself-worse.html.
4.    Amazon. Brand Protection Report. Mar. 2024. https://brandservices.amazon.com/progressreport
5.    Steele, Chandra. “The Ugly Truth about Amazon Beauty.” PCMAG, PCMag, 17 Sept. 2019, http://www.pcmag.com/opinions/the-ugly-truth-about-amazon-beauty. Accessed 21 Oct. 2024.
6.    Coppola, Daniela. “U.S. Customer Satisfaction with Amazon.com from 2000 to 2024.” Statista, http://www.statista.com, 18 Sept. 2024, http://www.statista.com/statistics/185788/us-customer-satisfaction-with-amazon/.
7.    Dudley, Renee. “The Amazon Lockdown: How an Unforgiving Algorithm Drives Suppliers to Favor the E-Commerce Giant over Other Retailers.” ProPublica, 26 Apr. 2020, http://www.propublica.org/article/the-amazon-lockdown-how-an-unforgiving-algorithm-drives-suppliers-to-favor-the-e-commerce-giant-over-other-retailers.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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Wistron Celebrates Grand Opening of First U.S. Smart Factory Marking Milestone in Global Smart Manufacturing Strategy

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FORT WORTH, Texas, July 21, 2026 /PRNewswire/ — Wistron Corporation (“Wistron”) celebrated the grand opening of its D1 AI smart facility in Fort Worth, Texas, the site where the first NVIDIA GB300 Grace Blackwell Ultra Superchip was built and mass-produced in the United States. The US$ 700 million facility, spanning approximately 324,000 square foot, was officially unveiled during a ceremony led by Wistron Chairman Simon Lin and NVIDIA Founder and CEO Jensen Huang. Jessica Rogers, Director of the Economic Development Department for the City of Fort Worth, and Alexander Tah-ray Yui, Taiwan’s Representative to the United States, were among the government officials and business leaders who attended, marking a milestone in the expansion of Wistron’s global footprint and advanced manufacturing capabilities.

This is a key hub in Wistron’s global AI infrastructure manufacturing network. The facility runs on NVIDIA accelerated computing and integrates NVIDIA’s Nemotron and Cosmos open frontier models and Omniverse and Metropolis libraries, using digital twin technology to optimize factory design, production workflows, and operational efficiency. It is Wistron’s first U.S.-based manufacturing facility, established to serve customers locally and produce NVIDIA’s most advanced and cutting-edge products. Wistron Chairman Simon Lin said “The operation here is not typical manufacturing. It is new, very comprehensive, and high-tech. Right now we produce the NVIDIA GB300 Grace Blackwell Ultra Superchip, and beyond, we are also going to produce the NVIDIA Vera Rubin Superchip here. In the next couple of years, this location will be one of the most important, as we build AI infrastructure here in the United States. I think this is the reason we say that there will be the next chapter, and we are going to empower AI from Texas.”

Responding to Customer Needs: Texas, the Newest Global Manufacturing Hub
At this pivotal moment for global AI infrastructure, Wistron is drawing on decades of global manufacturing experience to expand its footprint in Texas, a state with a well-established ecosystem for logistics, talent recruitment, and advanced manufacturing. The new D1 facility produces the NVIDIA GB300 Grace Blackwell Ultra Superchip and soon, the NVIDIA Vera Rubin Superchip — critical to powering the next generation of AI computing. The new Fort Worth facility strengthens a critical upstream layer of the AI infrastructure supply chain by expanding domestic capacity to assemble and test NVIDIA AI systems. These servers can be integrated into NVIDIA DSX infrastructure, with DSX providing the common architecture and technologies needed to deploy and operate energy-efficient AI factories at scale.

One-Stop Operational Ecosystem Strengthens U.S. AI Supply Chain Resilience
Behind every breakthrough in AI computing lies the manufacturing capability to scale it. Wistron is expanding its AI server production capabilities from Taiwan to the United States, guided by a vision of precision, efficiency, and sustainability. This reflects a broader industry shift: AI leadership is determined not only by technological breakthroughs, but also by the operational capability to transform innovation into high-volume production with consistent quality, supply chain resilience, and predictable delivery. By establishing AI infrastructure manufacturing capacity in the United States, Wistron is building a one-stop operational ecosystem spanning manufacturing and after-sales service — shortening delivery timelines and customer support cycles, strengthening supply chain resilience, and laying the foundation for long-term competitive advantage as AI infrastructure continues to scale.

Partnering with NVIDIA to Pioneer a New Model for Smart Manufacturing and Energy Optimization
As the era of physical AI begins, Wistron is extending its smart manufacturing capabilities to the United States, creating a new model for AI infrastructure production built on digital manufacturing, energy optimization, and local operations. Jensen Huang said: “The largest infrastructure buildout in history is underway. Demand for AI factories—the engine of this next industrial revolution—is incredible, and they must be produced everywhere. Together, NVIDIA and Wistron are restoring US advanced manufacturing capacity in Texas, creating skilled jobs and strengthening America’s AI supply chain.” As demand for advanced manufacturing grows in Texas, smarter planning of production loads and energy use will give the plant greater control and flexibility over its electricity needs.

Turning Global Experience into Scalable AI Infrastructure
Simon Lin stressed that the speed the AI era demands comes with its own responsibility. “In the AI era, the pressure of speed is also a form of responsibility,” Lin said. “We don’t just need to build fast; we need to build right.”

The Fort Worth plant will serve as the core engine of Wistron’s U.S. manufacturing operations, the company said, connecting its global production network with ecosystem partners as it scales advanced AI manufacturing. Wistron said that the investment reflects efforts to deepen its technical capabilities, strengthen the resilience and efficiency of global supply chains, and support the next phase of AI infrastructure development.

About Wistron:
Wistron Corporation is a leading global technology service provider delivering advanced ICT products, AI infrastructure, and manufacturing solutions to technology brands worldwide. With more than 63,000 employees across North America, Europe, and Asia, Wistron continues to expand its AI, cloud, and advanced manufacturing capabilities to support the next generation of intelligent computing. For more information about Wistron, please visit the official website at www.wistron.com. Additional information about the event is available on the event website.

Media Contact:
Joyce WL Chou
joyce_wl_chou@wistron.com

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SOURCE Wistron Corporation

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NSG Bio Accelerates Breakthrough Biotech Innovation in Singapore

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New initiative under NSG Bio Tomorrow will support promising startups developing next-generation approaches in respiratory and neonatal care

SINGAPORE, July 22, 2026 /PRNewswire/ — The NSG Bio Tomorrow initiative aims at supporting emerging life sciences startups working on complex challenges in respiratory and neonatal care.

Launched through the support of Chiesi Group, The Impulse initiative will provide a selected startup with one year of NSG Bio membership and access to a dedicated laboratory bench at NSG Bio Singapore. The initiative is designed to help early-stage biotech companies move from promising science toward stronger proof-of-concept work in a fully equipped research environment.

The initiative comes at a time when the biotech industry is increasingly looking for faster, more connected ways to move high-potential science from the lab toward real-world patient impact. For startups, access to infrastructure is only one part of the challenge. Equally important are the right networks, industry visibility, technical environment, and opportunities to engage with partners who understand the path from early discovery to clinical relevance.

The programme will focus on startups developing innovative biotechnological solutions with potential relevance to chronic respiratory diseases and neonatal conditions. Areas of interest include cell therapies, gene therapies, gene-editing technologies, regenerative tissue engineering, engineered or programmable living systems, lung-targeted delivery platforms, preventive approaches, and small-molecule-based approaches.

The selected startup will gain access to NSG Bio’s laboratory infrastructure, shared workspaces, meeting facilities, and wider community of biotech entrepreneurs, researchers, scientific leaders, and industry partners. The support is intended to help the company advance key research milestones while becoming part of Singapore’s growing life-science innovation ecosystem.

For NSG Bio, the initiative is part of NSG Bio Tomorrow, its ecosystem-building arm created to expand the company’s role beyond facilities and real estate. While NSG Bio is known for providing high-quality laboratory and office infrastructure for biotech companies, NSG Bio Tomorrow focuses on building the programmes, partnerships, and opportunities that help startups grow.

“Biotech companies need more than lab space. They need access, momentum, and the right ecosystem around them,” said Hasyim Sim, Co-Founder and Chief Operating Officer, NSG Bio. “Through NSG Bio Tomorrow, we are building initiatives that help promising startups connect with partners, unlock opportunities, and move their science forward. This initiative reflects exactly the kind of role we want to play in the biotech ecosystem.”

“Chiesi is committed to supporting innovation that can make a meaningful difference for patients, and we work with entrepreneurs, researchers and partners to advance meaningful ideas,” said Fabrizio Conicella, Vice President, Center of Open Innovation & Competence at Chiesi Group. “By supporting this NSG Bio Tomorrow initiative, we want to create an opportunity for early-stage innovators to access the infrastructure and ecosystem support needed to develop impactful science in respiratory and neonatal care.”

NSG Bio Tomorrow programme also reinforces Singapore’s position as a growing hub for biotech innovation in Asia, where startups, research institutions, investors, and industry partners are increasingly coming together to support the next generation of healthcare companies.

Applications open on 22 July 2026 at 09:00 a.m. SGT. Finalists will be invited to present at a virtual pitch event, after which the selected startup will be announced.

About NSG Bio

NSG Bio is Singapore’s leading provider of BSL-2 certified co-working laboratory and office spaces, supporting life-science companies from early research through growth. Through its facilities, community, and ecosystem initiatives, NSG Bio enables biotech innovators to accelerate research, access networks, and build companies that address critical healthcare challenges.

About NSG Bio Tomorrow

NSG Bio Tomorrow is NSG Bio’s ecosystem-building arm, created to support the next generation of biotech innovation through partnerships, programmes, community initiatives, and opportunities that extend beyond physical laboratory infrastructure. Its mission is to strengthen the biotech industry by connecting startups with the resources, expertise, and networks they need to thrive.

About Chiesi Group 

Chiesi is a research-oriented international biopharmaceutical group that develops and markets innovative therapeutic solutions in respiratory health, rare diseases, and specialty care. The company’s mission is to improve people’s quality of life and act responsibly towards both the community and the environment. As a certified B Corp since 2019, Chiesi is part of a global community of businesses that meet high standards of social and environmental impact. 

With 90 years of experience, Chiesi is headquartered in Parma (Italy), with 31 affiliates worldwide, and counts more than 7,900 employees. The Group’s research and development centre in Parma works alongside 6 other important R&D hubs in France, the US, Canada, China, the UK, and Sweden. For further information please visit https://www.chiesi.com/en/home 

Media Contact
Giridharan
Laboratory Manager
NSG Bio
giridharan@nsgbio.com
87797175

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SOURCE NSG Bio

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House Judiciary Committee Passes Bill that Would Prevent Future Immigration Crises: Swift Action Needed by Full House, Says FAIR

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WASHINGTON, July 21, 2026 /PRNewswire/ — Today, the House Judiciary Committee passed an updated version of H.R. 2, the landmark border security bill from last congressional session. The bill now awaits consideration by the full House of Representatives. The Federation for American Immigration Reform (FAIR) urges Speaker Mike Johnson to schedule a final floor vote as soon as possible.

The Secure Border Act systematically closes the loopholes that allowed the Biden administration to unleash the largest and most damaging wave of illegal immigration in American history. Enactment of this legislation would prevent future anti-borders administrations from shirking their responsibilities to secure our borders and enforce our immigration laws; asserting unlimited discretion to parole inadmissible aliens to enter the country; or releasing millions of illegal aliens into the country, rather than detaining them or returning them to the country from which they entered.

“We congratulate the Judiciary Committee for its swift action on this critical legislation,” said Dale Wilcox, executive director and general counsel of FAIR. “Ending border chaos and rampant illegal immigration was a key reason that Republicans regained control of the White House and both chambers of Congress in the last election. The clock is ticking on the 119th Congress, and Republicans only have a short time to deliver on the promises they made to voters in 2024, before the midterms.

“Right now, our immigration laws are being enforced in the interests of the American people. As the last administration demonstrated, enforcement of those laws is not guaranteed unless Congress acts to prevent similar abuse in the future. Now is the time for decisive action in the House, where this bill can be passed with a simple majority vote, and an opportunity for Senate Majority Leader John Thune to put every member of that body on record before voters go to the polls in the fall,” Wilcox concluded.

Hayley Hill, hhill@fairus.org 202-328-7004

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SOURCE Federation for American Immigration Reform (FAIR)

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