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HAVAS’ MEANINGFUL BRANDS™ LAUNCHES SPECIAL REPORT ON THE B2B BRAND BOOM

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The network’s final report of the year discusses how the sector is embracing the power of brand, community, storytelling, and more to accelerate growth.

NEW YORK, Nov. 20, 2024 /PRNewswire/ – Havas has unveiled its latest Meaningful Brands™ Special Report, “Decoding B2B’s Brand Boom,” exploring how brand reputation has become a critical growth driver in B2B sectors, the shift toward an integrated “always-on” marketing approach, and the impact of brand on financial performance and customer engagement in today’s evolving digital landscape.

Since 2009, Havas’ Meaningful Brands™ study has provided insights into people’s evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space. In this inaugural Meaningful Brands™ B2B Special Report, Havas explores the inter-relationships between B2B brands and B2B professionals across 12 sectors and 95+ brands. The quantitative survey conducted in the US, UK and France with 1.7K B2B professionals is complemented by a series of interviews with B2B marketers across industries.

In 2024, the US spend on B2B advertising is estimated to hit $37.68 billion, with some estimates reaching as high as $70 billion by 2026. According to the 2023 Global B2B Marketing Benchmark report from LinkedIn and the Ipsos Global Trends 2023 report, six out of ten B2B leaders say their budgets have increased in the past year, and two out of three expect their budgets to rise in the next 12 months.

The B2B sector presents a wellspring of opportunities for brands and marketers—especially as B2B products, services, and the customer purchase journey supercharged by new technologies and innovation continues to evolve.  Havas’ report shows that with 86% B2B professional feeling equipped for the changes and transformations their industry is facing over the next 5-10 years, new implications and fresh opportunities are at stake for B2B marketers.

“The biggest takeaway of our study is that brand is actually more meaningful in B2B than in the consumer space,” says Mark Sinnock, Global Chief Strategy, Data and Innovation Officer at Havas Creative Network. “Our B2C research has consistently told us an inconvenient truth: that people wouldn’t care if 75% of B2C brands disappeared. Attachment to brands is low, making it challenging to cut through. However, our B2B research shows that the inverse is true in this space: B2B professionals would care if 81% B2B brands disappeared. Put simply, building a strong brand is critical to building a strong business.”

We are entering a new era for B2B Marketing. The survey reveals that 52% of B2B professionals ranked brand stewardship as one of the top three most important parts of their role, second only to talent, and data and technology. 

“Brand has become as important as technology, data, talent, and sustainability to building future-proof businesses,” says Andrea Glenn, CEO of Ledger Bennett part of the Havas network. “The B2B sector is thinking about this at every level—engaging different functions, thinking about user experiences, and building communities. It’s shifted from a sales-led approach to a true recognition in the power of brand—not just for the sake of brand equity itself, but to unlock big opportunities.”

So, what do B2B marketers need to consider? Documented by detailed data snapshots across sectors and markets, the report decodes how B2B brands can become more meaningful to both customers and employees and ultimately unlock the differentiating power of their brand to shape their B2B marketing strategy in this era of exponential growth.

Access the full report here and follow Havas on Instagram and LinkedIn for the latest research findings from the groups.

About Havas 

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network, and Havas Health Network, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients who support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com. 

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SOURCE Havas

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KSAT and Morehead State University Partner to Expand Lunar Communications Infrastructure

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Partnership strengthens the KSAT Lunar Network and supports deep space and lunar exploration

DENVER and MOREHEAD, Ky., Oct. 31, 2026 /PRNewswire/ — Kongsberg Satellite Services (KSAT), a leading provider of ground station networks and satellite operations, today announced a strategic partnership with Morehead State University (MSU) to enhance the KSAT Lunar Network, supporting the growing demand for communications and tracking services for deep space and lunar missions.

The partnership leverages MSU Space Science Center’s established deep space communications capabilities, including its 21-meter and 12-meter-class antennas in Morehead, Kentucky, to further increase the KSAT Lunar Network. Together, the partnership enables mission operators to maintain reliable links with spacecraft operating beyond Earth orbit by adding network capacity and resiliency over the Eastern United States.

“Partnering with MSU advances KSAT’s ability to deliver the communications infrastructure required for the accelerated demand for deep space and lunar missions. We are especially thrilled about this partnership as it helps enable science and exploration space missions today, while developing the next-generation workforce to support the long-term development of the U.S. cislunar economy,” said Dan Adams, General Manager of KSAT Inc.

“This partnership reflects our commitment to supporting the future of space exploration through innovation, education, and collaboration,” said Dr. Benjamin K. Malphrus, Executive Director of Space Science Center. “Working with KSAT provides exciting opportunities for our students and researchers while enabling us to contribute directly to the thriving commercial sector.”

KSAT and MSU share a strong commitment and heritage of supporting NASA’s Artemis program, most recently the Artemis II mission, and the broader science and exploration, as well as inspiring the next generation. In addition to expanding KSAT Lunar capabilities, the partnership will create even more opportunities for student involvement and workforce development through KSAT’s internship programs, helping prepare the next generation of engineers and space professionals for careers in the rapidly growing space sector.

About KSAT:

Kongsberg Satellite Services (KSAT) is the leading commercial provider of Ground Station Services, Earth Observation Services, and Satellite Operations Services. Headquartered in Tromsø, Norway, the company operates the largest commercial satellite ground station network worldwide, including facilities in Svalbard and Antarctica to provide unique southern hemisphere coverage. Through KSAT Inc., KSAT’s U.S. based full-capability subsidiary, KSAT delivers mission-critical infrastructure for customers in government, civil, and commercial space in the United States, as well as the global space industry. 

About MSU:
Morehead State University (MSU) is a comprehensive, regional university located in Appalachian Kentucky in the Daniel Boone National Forest. MSU is known for excellence in STEM fields and pre-professional programs. The Space Science Center is MSU’s Program of Distinction and manages a significant research and development portfolio in small satellite systems, having executed 7 smallsat missions to date. The Center operates a 21-meter ground station and a 12-meter tracking antenna that provides lunar tracking services and smaller aperture ground stations for satellite telecommunications support. The Center also supports innovative undergraduate, graduate and a Doctor of Engineering program in Space Systems Engineering.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ksat-and-morehead-state-university-partner-to-expand-lunar-communications-infrastructure-302925397.html

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Millennium Dental Technologies and Institute for Advanced Laser Dentistry Mourn Passing of Professor Raymond A. Yukna, DMD, MS (1942-2026)

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CERRITOS, Calif., Oct. 30, 2026 /PRNewswire/ — It is with profound sadness that Millennium Dental Technologies and the Institute for Advanced Laser Dentistry (IALD) mourn the passing of Professor Raymond A. Yukna, DMD, MS, world-renowned clinician, educator, researcher, mentor and cherished friend.

Throughout a remarkable career spanning academia, research, clinical practice and education, Dr. Yukna earned the admiration of colleagues worldwide for his unwavering commitment to scientific inquiry, clinical excellence and the advancement of patient care.

A Diplomate of both the American Board of Periodontology and the American Board of Oral Medicine, Professor of Advanced Periodontal Therapies at the University of Colorado School of Dental Medicine, Professor Emeritus at Louisiana State University, internationally recognized lecturer, and respected researcher, Dr. Yukna devoted his life to advancing the field of periodontics. His contributions helped shape modern periodontal therapy and influenced generations of clinicians, educators, and researchers worldwide.

His reputation for integrity, scientific rigor and thoughtful leadership made him one of the most trusted and respected voices in the specialty.

A DEFINING CHAPTER IN THE HISTORY OF THE LANAP® PROTOCOL

Dr. Yukna brought credibility, intellectual curiosity and scientific discipline that would help shape the future of the LANAP® protocol, a minimally invasive laser treatment for the treatment of moderate to severe periodontal disease. He engaged in thoughtful dialogue with Millennium Dental Technologies Co-Founders Robert H. Gregg II, DDS, and Delwin K. McCarthy, DDS, regarding the emerging science behind laser-assisted periodontal regeneration.

His groundbreaking research provided some of the earliest and most influential human histological evidence supporting the LANAP® protocol. Beginning with his International Association for Dental Research (IADR) abstract in 2003, followed by the submission of his landmark study to the International Journal of Periodontics and Restorative Dentistry (IJPRD) in 2006 and its publication in 2007, Dr. Yukna produced research that became a defining milestone in the scientific validation of the LANAP® protocol. His work demonstrated cementum-mediated new connective tissue attachment in humans and provided the periodontal community with compelling evidence supporting the protocol’s regenerative potential.

At a time when laser periodontal therapy was met with understandable skepticism by many within the specialty, Dr. Yukna’s willingness to objectively evaluate the science—and ultimately contribute his own landmark research—gave the LANAP® protocol a level of scientific credibility that helped change its trajectory. Many periodontists first embraced the LANAP® protocol because they trusted Dr. Yukna’s scientific integrity and respected his commitment to evidence-based dentistry.

His landmark study opened the door to broader acceptance of the LANAP® protocol within periodontics and laid the foundation for additional human histological studies, expanded university research efforts, and more than two decades of continued scientific investigation. The growing body of evidence supporting the LANAP® protocol today owes much to the foundation Dr. Yukna helped establish.

A TEACHER WHO SHAPED A GENERATION

Dr. Yukna’s influence extended far beyond the published literature. As an IALD Certified Instructor, he became one of the most influential educators in the history of the LANAP® protocol. He served as hands-on clinical instructor for approximately 350 LANAP-trained clinicians and lectured at roughly 130 Laser BootCamps™, helping educate well over 1,000 clinicians throughout his years with the IALD and Millennium Dental Technologies.

From the Denver BootCamps™ held during his tenure at the University of Colorado School of Dental Medicine to sessions conducted throughout New York and, later, at the facility in Cerritos, Dr. Yukna’s lectures, mentorship and quiet confidence inspired countless clinicians. His generosity in sharing his knowledge, his thoughtful guidance and his commitment to excellence helped shape the careers of an entire generation of LANAP clinicians.

A CHERISHED FRIEND

Beyond his extraordinary professional accomplishments was an even more extraordinary person. For Robert H. Gregg II, DDS and Dawn Gregg, DDS, Dr. Yukna and his wife, Charlotte, were not simply respected colleagues, they were dear friends. Over many years, they shared milestones, celebrated successes, supported one another through challenges and built a friendship that extended far beyond dentistry. In fact, when Dr. Robert Gregg and Dr. Dawn Gregg began their lives together as a couple, Dr. Yukna and Charlotte were among the very first people they chose to tell in person—reflecting the trust, respect and affection they shared.

Those privileged to know Dr. Yukna personally will remember far more than his curriculum vitae. They will remember his humility, kindness, generosity, wisdom, quiet confidence and unwavering integrity. He challenged those around him to pursue excellence, to follow the science wherever it led, and to never lose sight of the patients whose lives could be changed through innovation grounded in evidence.

HIS LEGACY LIVES ON

The LANAP® community, the periodontal profession, the IALD and the entire Millennium Dental Technologies family are better because of Dr. Yukna’s contributions.

His legacy lives on through the science he advanced, the clinicians he trained, the patients whose lives were improved by his work, and the countless colleagues and friends he inspired throughout his remarkable career.

Millennium Dental Technologies and the IALD extends deepest condolences to Charlotte and Dr. Yukna’s family, friends, colleagues, students and all those whose lives he touched.

Thank you, Dr. Yukna, for your leadership, your scholarship, your mentorship, your friendship, and your unwavering belief that scientific excellence could improve the lives of patients around the world.

ABOUT MILLENNIUM DENTAL TECHNOLOGIES, INC.

Headquartered in Cerritos, Calif., Millennium Dental Technologies is the developer of the LANAP protocol for treating periodontal disease and the manufacturer of the PerioLase MVP-7 variable-pulsed Nd:YAG dental laser. The company’s FDA-cleared LANAP protocol offers a more comfortable, less invasive alternative to conventional periodontal surgery while providing unique bone-building clinical results. Founding clinician Robert H. Gregg II, DDS, continues to lead the company with a vision to create better clinical outcomes for patients with periodontal disease while remaining true to its guiding principle: “It’s all about the patient.” For more information, visit www.lanap.com.

ABOUT THE INSTITUTE FOR ADVANCED LASER DENTISTRY

The Institute for Advanced Laser Dentistry is a nonprofit educational and research organization dedicated to advancing evidence-based clinical training in laser dentistry. Established in 1999, the IALD is nationally recognized for its continuing education programs as an ADA Continuing Education Recognition Program and Academy of General Dentistry Program Approval for Continuing Education provider. For more information, visit www.theiald.com.

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SOURCE Millennium Dental Technologies, Inc.

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Okta Set to Join S&P 500; Others to Join S&P MidCap 400 and S&P SmallCap 600

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NEW YORK, Oct. 30, 2026 /PRNewswire/ — S&P Dow Jones Indices will make the following changes to the S&P 500, S&P MidCap 400, S&P SmallCap 600 effective prior to the opening of trading on Wednesday, November 4:

S&P MidCap 400 constituent Okta Inc. (NASD: OKTA) will replace Kenvue Inc. (NYSE: KVUE) in the S&P 500, S&P SmallCap 600 constituent Glaukos Corp. (NYSE: GKOS) will replace Okta in the S&P MidCap 400, and McGrath RentCorp (NASD: MGRC) will replace Glaukos in the S&P SmallCap 600. S&P 500 constituent Kimberly-Clark (NASD: KMB) is acquiring Kenvue in a deal expected to be completed soon, pending final closing conditions.Loar Holdings Inc. (NYSE: LOAR) will replace LiveRamp Holdings Inc. (NYSE: RAMP) in the S&P SmallCap 600. Publicis Groupe SA (Euronext Paris: PUB) is acquiring LiveRamp Holdings in a deal expected to close soon, pending final closing conditions.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name 

Action

Company Name

Ticker

GICS Sector

Nov 4, 2026

S&P 500

Addition

Okta

OKTA

Information Technology

Nov 4, 2026

S&P 500

Deletion

Kenvue

KVUE

Consumer Staples

Nov 4, 2026

S&P MidCap 400

Addition

Glaukos

GKOS

Health Care

Nov 4, 2026

S&P MidCap 400

Deletion

Okta

OKTA

Information Technology

Nov 4, 2026

S&P SmallCap 600

Addition

McGrath RentCorp

MGRC

Industrials

Nov 4, 2026

S&P SmallCap 600

Deletion

Glaukos

GKOS

Health Care

Nov 4, 2026

S&P SmallCap 600

Addition

Loar Holdings

LOAR

Industrials

Nov 4, 2026

S&P SmallCap 600

Deletion

LiveRamp Holdings

RAMP

Information Technology

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/okta-set-to-join-sp-500-others-to-join-sp-midcap-400-and-sp-smallcap-600-302925405.html

SOURCE S&P Dow Jones Indices

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