Connect with us

Technology

HAVAS’ MEANINGFUL BRANDS™ LAUNCHES SPECIAL REPORT ON THE B2B BRAND BOOM

Published

1 year ago

on

The network’s final report of the year discusses how the sector is embracing the power of brand, community, storytelling, and more to accelerate growth.

NEW YORK, Nov. 20, 2024 /PRNewswire/ – Havas has unveiled its latest Meaningful Brands™ Special Report, “Decoding B2B’s Brand Boom,” exploring how brand reputation has become a critical growth driver in B2B sectors, the shift toward an integrated “always-on” marketing approach, and the impact of brand on financial performance and customer engagement in today’s evolving digital landscape.

Since 2009, Havas’ Meaningful Brands™ study has provided insights into people’s evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space. In this inaugural Meaningful Brands™ B2B Special Report, Havas explores the inter-relationships between B2B brands and B2B professionals across 12 sectors and 95+ brands. The quantitative survey conducted in the US, UK and France with 1.7K B2B professionals is complemented by a series of interviews with B2B marketers across industries.

In 2024, the US spend on B2B advertising is estimated to hit $37.68 billion, with some estimates reaching as high as $70 billion by 2026. According to the 2023 Global B2B Marketing Benchmark report from LinkedIn and the Ipsos Global Trends 2023 report, six out of ten B2B leaders say their budgets have increased in the past year, and two out of three expect their budgets to rise in the next 12 months.

The B2B sector presents a wellspring of opportunities for brands and marketers—especially as B2B products, services, and the customer purchase journey supercharged by new technologies and innovation continues to evolve.  Havas’ report shows that with 86% B2B professional feeling equipped for the changes and transformations their industry is facing over the next 5-10 years, new implications and fresh opportunities are at stake for B2B marketers.

“The biggest takeaway of our study is that brand is actually more meaningful in B2B than in the consumer space,” says Mark Sinnock, Global Chief Strategy, Data and Innovation Officer at Havas Creative Network. “Our B2C research has consistently told us an inconvenient truth: that people wouldn’t care if 75% of B2C brands disappeared. Attachment to brands is low, making it challenging to cut through. However, our B2B research shows that the inverse is true in this space: B2B professionals would care if 81% B2B brands disappeared. Put simply, building a strong brand is critical to building a strong business.”

We are entering a new era for B2B Marketing. The survey reveals that 52% of B2B professionals ranked brand stewardship as one of the top three most important parts of their role, second only to talent, and data and technology. 

“Brand has become as important as technology, data, talent, and sustainability to building future-proof businesses,” says Andrea Glenn, CEO of Ledger Bennett part of the Havas network. “The B2B sector is thinking about this at every level—engaging different functions, thinking about user experiences, and building communities. It’s shifted from a sales-led approach to a true recognition in the power of brand—not just for the sake of brand equity itself, but to unlock big opportunities.”

So, what do B2B marketers need to consider? Documented by detailed data snapshots across sectors and markets, the report decodes how B2B brands can become more meaningful to both customers and employees and ultimately unlock the differentiating power of their brand to shape their B2B marketing strategy in this era of exponential growth.

Access the full report here and follow Havas on Instagram and LinkedIn for the latest research findings from the groups.

About Havas 

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network, and Havas Health Network, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients who support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/havas-meaningful-brands-launches-special-report-on-the-b2b-brand-boom-302310148.html

SOURCE Havas

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

ADT Inc. Data Breach: Edelson Lechtzin LLP Launches Investigation Into Exposure of Personal Information

Published

24 minutes ago

on

April 28, 2026

By

National class action firm offering free case evaluations to individuals impacted by the ADT Inc. cybersecurity incident

BOCA RATON, Fla., April 27, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the ADT Inc. data breach. ADT Inc. learned of the cybersecurity incident on April 20, 2026.

What Happened

On or about April 20, 2026, ADT learned of a data breach incident that compromised customers’ personal information. The hacker group ShinyHunters has claimed responsibility for the attack.

Information Exposed

Affected personal data includes names, phone numbers, addresses, dates of birth, and the last four digits of some customers’ Social Security numbers.

Who May Be Impacted

Individuals who received a data breach notification from ADT Inc. may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the ADT Inc. breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the ADT Inc. incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About ADT Inc.

Based in Boca Raton, Florida, ADT Inc. is the nation’s largest home security company, providing monitored and self-install systems, smart home features, and fire safety services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/adt-inc-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302755096.html

SOURCE Edelson Lechtzin LLP

Continue Reading

Technology

Make It Easy to Connect Your Switch to a Larger Screen — HAILESI S123E Enters the Japanese Portable Monitor Market, Ranking Among Amazon Japan’s Top 5 Bestsellers

Published

24 minutes ago

on

April 28, 2026

By

SHENZHEN, China, April 28, 2026 /PRNewswire/ — Known for its high quality standards, Japan’s consumer electronics market has recently seen a portable monitor from Shenzhen gain increasing attention. The HAILESI S123E portable monitor has ranked among the top 5 best-selling portable monitors on Amazon Japan and holds the No.1 position in the 12.3-inch category. This achievement reflects not only strong sales growth, but also positive recognition of its quality and performance among Japanese users. (Data source: Amazon monitor category ranking, March 2026)

 

Developed under the concept of “no Switch 2 dock required”, the S123E offers a more convenient and flexible connection experience. With just a single Type-C cable, users can directly connect their gaming console to a larger screen, without relying on a traditional dock. One Japanese user commented: “This is one of the most user-friendly external monitors I’ve used. It’s lightweight and easy to carry, so I can use it anytime and anywhere. It also feels more cost-effective than buying an official dock.”

In terms of display performance, it features a 12.3-inch screen with a 1920×1280 resolution and a 3:2 aspect ratio. Compared to conventional 16:9 displays, it provides a larger viewing area, helping improve productivity for work and study. With 100% sRGB color gamut, 300 nits of brightness, and HDR support, it delivers natural and immersive visual performance across various use cases.

Touch functionality is another key highlight. The S123E adopts a fully laminated touch panel and supports AES 1.0/2.0 styluses, enabling precise input and smooth interaction, suitable for note-taking, drawing, and other creative tasks. With OTG support, users can also connect a keyboard and mouse directly, making it easy to set up a mobile workstation.

Designed to balance portability and practicality, the device features a lightweight body and an integrated adjustable stand for flexible viewing angles. Built-in dual speakers support everyday audio and video needs, making it suitable for a wide range of scenarios including gaming, work, study, and in-vehicle use.

About HAILESI

HAILESI is a technology brand specializing in display devices, with in-house R&D capabilities and a global presence. Focusing on user experience and ease of use, the company is committed to providing high-quality visual experiences and reliable services to customers worldwide.

For more details, please visit: www.hailesi.net

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/make-it-easy-to-connect-your-switch-to-a-larger-screen–hailesi-s123e-enters-the-japanese-portable-monitor-market-ranking-among-amazon-japans-top-5-bestsellers-302752759.html

SOURCE HAILESI

Continue Reading

Technology

Creator Authority Joins LinkedIn Marketing Partner Program to Help B2B Brands Launch Influencer Campaigns

Published

24 minutes ago

on

April 28, 2026

By

LOS ANGELES, April 28, 2026 /PRNewswire/ — Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities to help brands leverage LinkedIn’s professional audience.

Creator Authority works with brands including SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. The agency handles everything from strategy and creative direction to creator sourcing, paid amplification, compliance, and reporting.

The timing reflects a significant market shift. Investment in creator marketing has seen a 171% year-over-year increase, and 61% of B2B marketing leaders plan to increase their creator content spend. According to LinkedIn’s research, 87% of B2B buyers refer to thought leaders when making purchase decisions and 82% say creator content directly influences them.

Brendan Gahan, CEO and founder of Creator Authority, said: “We built Creator Authority because we saw what was coming. LinkedIn plays a critical role in B2B buying decisions, and creators are becoming the most trusted voices in that environment. Being part of the LinkedIn Marketing Partner Program means we can help our clients move faster, with better tools and closer collaboration with the platform.”

LinkedIn represents a unique opportunity in B2B marketing. The platform’s audience carries twice the buying power of the average web user. Thought Leader Ads deliver 252% higher CTR than conventional single-image ads. Creator-led campaigns reduce cost-per-lead by 23%. For Fortune 100 brands, creator content generates 20x the Earned Media Value of brand-owned channels.

The market is moving fast. Most B2B budgets haven’t caught up. Leading B2B brands are recognizing that success on LinkedIn isn’t about being the loudest voice, it’s about amplifying the right voices.

Jonathan Hunt, VP of HubSpot Media, said: “Creator Authority has been an incredible partner. They’ve helped HubSpot Media uncover emerging creator opportunities on LinkedIn and maximize those relationships. Their understanding of the space is unmatched, and their ability to turn that insight into a smart, scalable strategy is why we work with them.”

About Creator Authority
Creator Authority helps B2B and enterprise brands run end-to-end influencer campaigns on LinkedIn and is a member of the LinkedIn Marketing Partner Program specializing in influencer marketing. Clients include SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva.

Creator Authority was founded in 2023 by Brendan Gahan, a creator economy veteran recognized on Forbes 30 Under 30 who has been doing influencer marketing since 2006. Gahan previously built and sold Epic Signal to Mekanism, where he served as Partner and Chief Social Officer. Mekanism was later acquired by Plus Company.

View original content to download multimedia:https://www.prnewswire.com/news-releases/creator-authority-joins-linkedin-marketing-partner-program-to-help-b2b-brands-launch-influencer-campaigns-302753194.html

SOURCE Creator Authority

Continue Reading

Trending