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TV and Movie Merchandise Market to Grow by USD 103.5 Billion (2024-2028), Driven by E-Commerce Platform Growth, AI Redefining Market Landscape – Technavio

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NEW YORK, Nov. 25, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global TV and Movie merchandise market  size is estimated to grow by USD 103.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  9.45%  during the forecast period. Growth of e-commerce platforms is driving market growth, with a trend towards entertainment companies capitalizing on merchandise sales. However, uncertain economic conditions  poses a challenge.Key market players include 41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T, Banijay Group, Charter Communications Inc., Comcast Corp., Grindstore Ltd., Hasbro Inc., iMPACTFUL Group Inc., LEGO System AS, Mattel Inc., Netflix Inc., Paramount Global, RTL Group SA, Sony Group Corp., Striker Entertainment LLC, The Walt Disney Co., WildBrain Ltd., and World Wrestling Entertainment Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Offline retail and Online retail), Product (Apparel, Toys, Accessories, Video games, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T, Banijay Group, Charter Communications Inc., Comcast Corp., Grindstore Ltd., Hasbro Inc., iMPACTFUL Group Inc., LEGO System AS, Mattel Inc., Netflix Inc., Paramount Global, RTL Group SA, Sony Group Corp., Striker Entertainment LLC, The Walt Disney Co., WildBrain Ltd., and World Wrestling Entertainment Inc.

Key Market Trends Fueling Growth

The TV and movie merchandise market is booming, with trends including toys, apparel, collectibles, comic books, action figures, artwork, home décor, accessories, video games, and more. Both kids and adults are driving demand for these products, fueled by streaming services, social media, and ecommerce. Nostalgia-driven merchandise is a significant trend, with collectibles leading the way. However, challenges such as counterfeiting, high marketing costs, and oversaturation persist. Costumes, movie scripts, and licensed sellers are also part of the mix. Consumers prefer online shopping for convenience, but offline retailers still hold appeal for fan interaction and celebrity endorsement. Purchasing habits vary, with community engagement and viral sensations influencing sales. Product quality, health, and environmental concerns are also important factors. E-commerce expansion continues, with fast delivery options and smart home products gaining popularity. 

Entertainment companies have shifted their focus from relying solely on ticket sales to generating revenue through merchandise. With declining DVD sales and a stagnant global box office, studios like Disney’s Marvel Cinematic Universe are turning to merchandise as an alternative revenue stream. Consumer products now significantly impact moviemaking decisions, leading to sequels and franchises. Notably, some films have earned more revenue from merchandise sales than box office collections. This trend underscores the importance of merchandise in the entertainment industry. 

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Market Challenges

•         The TV and movie merchandise market is a thriving industry, catering to the demands of kids and adults alike. Toys, apparel, collectibles, comic books, action figures, artwork, home décor, accessories, video games, and more, all generate significant revenue. However, challenges abound. Counterfeiting is a major concern, leading to high marketing costs to ensure authenticity. Nostalgia-driven merchandise continues to be popular, but oversaturation and storage constraints can limit growth. Purchasing habits vary between online shopping websites and offline retailers, with fan interaction and celebrity endorsement driving sales. E-commerce expansion is crucial, but product quality, health, and environmental concerns must be addressed. Smart home products, wearables, and fast delivery options are key trends. Collectors seek authenticity, while cultural phenomena and viral sensations create sudden demand. Overall, the market requires careful management to navigate these challenges and capitalize on opportunities.

•         The economic instability in various countries could negatively impact the TV and movie merchandise market. Vendors, advertisers, affiliates, suppliers, retailers, insurers, and theater operators may experience reduced sales due to weak or uncertain economic conditions in key markets like China, India, and Brazil. Volatility in the global economy, caused by governmental actions in countries such as Russia and Venezuela, further complicates the situation. These economic uncertainties could potentially hinder the growth and profitability of businesses in this sector.

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Segment Overview 

This tv and movie merchandise market report extensively covers market segmentation by

Application 1.1 Offline retail1.2 Online retailProduct 2.1 Apparel2.2 Toys2.3 Accessories2.4 Video games2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Offline retail-  The offline retail sector continues to be a significant player in the global TV and movie merchandise market. Consumers preferring a tactile shopping experience account for a substantial portion of sales. Offline retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores dominate merchandise sales. The benefits of offline retail include immediate product customization and inspection. Despite the revenue decline due to online shopping trends, retailers are expanding their physical stores in local and regional markets to boost customer participation. Additionally, the rise of personalized gift outlets in shopping malls and hypermarkets is fueling sales of photo products and merchandise. The supply chain network enhancements enable offline retail to act as a catalyst for market growth.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The TV and movie merchandise market is a vibrant and expansive industry, encompassing a wide range of products that cater to fans of all ages. From toys and action figures to apparel, collectibles, comic books, and artwork, there’s something for every fan. Home décor and accessories are also popular choices, allowing fans to bring the magic of their favorite shows and movies into their homes. Kids can enjoy dressed up in costumes or playing with video games, while licensed sellers offer official merchandise on both online shopping websites and offline retailers. The market is constantly expanding with e-commerce growth, ensuring fans have easy access to their desired products. Product quality, health, and environmental protection are increasingly important considerations, with some companies offering plant-based products and eco-friendly packaging. Movie/show scripts are also available for fans who want to delve deeper into their favorite stories.

Market Research Overview

The TV and movie merchandise market is a dynamic and expansive industry encompassing various product categories such as Toys, Apparel, Collectibles, Comic books, Action figures, Artwork, Home décor, Accessories, Video games, and more. Catering to both Kids and Adults, this marketplace thrives on the popularity of streaming services, social media, and ecommerce platforms. Nostalgia-driven merchandise continues to be in high demand, fueled by the collectibles market and fans’ desire for authenticity. Counterfeiting poses a challenge, while marketing costs remain high. Costumes, movie/show scripts, and licensed sellers are integral components, with online shopping websites and offline retailers catering to diverse purchasing habits. Fan interaction, celebrity endorsement, and community engagement drive sales, but oversaturation, storage constraints, and preservation requirements are challenges. Authenticity skepticism, viral sensations, and cultural phenomena influence buying trends, with collectors embracing e-commerce expansion and prioritizing product quality, health, and environmental protection. Smart home products, wearables, and fast delivery options further enhance the shopping experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationOffline RetailOnline RetailProductApparelToysAccessoriesVideo GamesOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Electrolux Group to end production in Jászberény, Hungary

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STOCKHOLM, April 22, 2026 /PRNewswire/ — Electrolux Group has decided to end production at the Jászberény, Hungary factory, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026.

The decision follows a review of the company’s strategy to strengthen cost competitiveness and increase agility through production footprint optimization. This is driven by the current competitive environment, which is impacted by stagnant market demand, price pressure, and increasing constraints on cost competitiveness. The planned site closure will impact approximately 600 employees.

Electrolux Group will fully meet demand for refrigeration products by leveraging existing operations as well as working with external OEM partners. The decision does not affect the local sales and marketing activities managed by the Budapest office. 

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on 22-04-2026 08:30 CET.

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005

Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856

Henry Sjölin, Investor Relations Manager, +46 76 863 51 85

Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-to-end-production-in-jaszbereny–hungary,c4337676

The following files are available for download:

https://mb.cision.com/Main/1853/4337676/4051089.pdf

Press release Hungary April 22 2026 ENG final

 

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SOURCE Electrolux Group

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MediaGo and hipto Secure Another Les Cas d’Or Gold in Performance Marketing

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SAN FRANCISCO, April 22, 2026 /PRNewswire/ — Recently, MediaGo, a global intelligent advertising platform, and hipto, France’s premier lead generation specialist, won Gold in the “Content and Vertical Industries” category at the prestigious French digital marketing awards, Les Cas d’Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo’s technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo’s localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo’s strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto’s high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0’s unique “global learning” mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0’s MaxCV mode, hipto’s campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform’s ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: “Winning the Les Cas d’Or Gold for Performance Marketing is a strong endorsement of MediaGo’s technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape.”

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

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Dandelion Civilization launches a Human Intelligence Platform to make talent risk visible before it becomes expensive

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New Human Intelligence Platform helps employers assess role fit, team dynamics, and early behavioral risk to avoid costly talent decisions.

AMSTERDAM, April 22, 2026 /PRNewswire/ — Dandelion Civilization today announced the launch of its Human Intelligence Platform at HR Tech Europe 2026, introducing a new approach to talent management and workforce decision-making, built around behavioral intelligence rather than instinct alone.

The launch addresses a problem many organizations already understand but still struggle to solve. Talent mis-matches are expensive, early misalignment is difficult to correct, and quality of hire remains hard to improve because the real consequences often appear months after a decision is made. Industry estimates frequently place the total cost of hiring a new employee at several times the position’s salary, especially when poor fit leads to replacement, lost productivity, and disruption.

While much of the HR technology market has focused on the hiring stage itself, Dandelion Civilization is taking a different route. The platform is designed to help employers understand how people are likely to perform in real conditions by revealing how they think, act, and interact across hiring, team development, and workforce risk.

At the core of the platform is a behavioral intelligence layer that creates continuous, evolving profiles of individuals and teams. Rather than relying only on CVs, interviews, or static questionnaires, Dandelion Civilization uses behavioral simulations to surface signals around decision making, collaboration, pressure response, and alignment. According to the company’s launch materials, the product is built around three core areas: hiring intelligence, team dynamics, and behavioral risk. It is designed to support decisions before day one, strengthen visibility into how individuals affect team performance, and identify patterns that may point to conflict, disengagement, or misalignment before those issues damage business outcomes.

“We are not creating another assessment tool,” said Dmitry Zaytsev, Founder and CEO of Dandelion Civilization. “We are building the infrastructure for better talent decisions. Companies often discover the true cost of misalignment too late, when trust weakens, performance slips, or the hiring process has to begin again. We want to make those signals visible earlier, when organizations can still act on them.”

The company says the platform is designed to fit into existing workflows without technical friction. Employers send a link, candidates complete an online simulation, and talent teams receive a decision-ready report. The launch deck states that the simulation takes around 20 to 40 minutes, requires no integration, and works in any browser.

While the platform begins with hiring, Dandelion Civilization is positioning the launch as the first step toward a broader layer of human capital intelligence that can support team design, talent development, and earlier visibility into people related risk over time.

About Dandelion Civilization
Dandelion Civilization is building a Human Intelligence Platform that helps organizations understand how people think, act, and interact across the employment lifecycle. Using behavioral simulations and digital profiling, the platform supports hiring, team development, and earlier visibility into workforce risk. Its launch materials describe the product as a system designed to reduce talent blind spots and reveal behavior beyond profiles.

 

 

 

 

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