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Meta, Watsons Hong Kong, Hong Kong Life and OPTICAL 88 unlocked WhatsApp potential with Omnichat

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Create end-to-end customer journeys using WhatsApp Flows and ads that click to WhatsApp with Meta to accelerate business growthRedefine customer engagement with Omnichat’s WhatsApp membership system and enhance campaign tracking and optimisation through the Conversions APIWatsons Hong Kong integrated WhatsApp into the customer journey, from initial product discovery through to final purchase and payment, thereby offering customers a more convenient O+O experienceHong Kong Life revolutionised its interactions with customers by WhatsApp marketing, streamlining the acquisition of potential customers and elevating the overall customer experienceOPTICAL 88 leveraged WhatsApp’s direct messaging capabilities to create tailored, one-on-one conversations with customers, strengthening relationships and boosting satisfaction, resulting in an impressive 26% click-through rate on messages

HONG KONG, Nov. 26, 2024 /PRNewswire/ — Omnichat, an all-in-one omnichannel customer experience platform offering conversational commerce solutions, recently hosted a highly scalable conference titled “Unlocking Revenue Potential with Omnichannel Customer Experience”, which featured insights on delivering exceptional customer experiences via WhatsApp, with contributions from industry experts at the global social media giant Meta, international health and beauty retailer Watsons Hong Kong, the one-stop insurance and financial service provider Hong Kong Life, and the professional optical brand OPTICAL 88.

 

Omnichat, as the WhatsApp Business Solution Provider of Meta, introduced how its advanced omnichannel customer experience solutions empowered businesses to effortlessly drive customer loyalty and achieve personalisation through seamless journeys during the event. “Numerous businesses are seeking ways to streamline customer journeys, and WhatsApp Flows offers the perfect solution. Integrating WhatsApp Flows with marketing campaigns empowers businesses to design, build, and customise experiences. This provides customers a fast, simple way to complete tasks within a conversation, ultimately driving conversions and delivering better results,” said Alan Chan, Founder and CEO of Omnichat. The newly launched WhatsApp membership system offers brands and their customers a user-friendly loyalty solution by leveraging WhatsApp, the most popular messaging app in Hong Kong. “When constructing end-to-end customer journeys, loyalty is a crucial element that must not be overlooked. The WhatsApp membership system is designed to strengthen customer relationships through loyalty points, coupons, and membership cards, facilitating future re-engagement and encouraging potential repurchases.” Leveraging the power of Omni AI, auto-generated message content can be customised for various customer segments, enhancing efficiency in marketing and customer service while achieving personalisation. 

WhatsApp has the highest social media platform penetration rate of 79% in Hong Kong, according to the survey conducted by GWI. Driving engagement and growth across the customer lifecycle, the WhatsApp Business Platform plays a pivotal role in connecting with customers from discovery, consideration, purchase to re-engagement. “Meta has continually expanded the capabilities of business messaging to empower companies across various sectors to drive awareness, boost conversions, and create meaningful customer relationships for remarketing,” said Vicky Yiu, APAC Strategic Partnership Manager of Meta. “By creating a customised WhatsApp experience, WhatsApp Flows has achieved measurable results in generating more leads, appointments, and revenue directly within the platform, providing increased convenience for both businesses and their customers.” Meta also offers comprehensive tracking of the entire customer journey with the Conversions API. From the initial ads that lead to WhatsApp engagement, through subsequent WhatsApp interactions, to the final conversion, businesses can now generate actionable insights and fine-tune their advertising strategies with precision.

Prolog Leung, Online Business Director of Watsons Hong Kong also shared in the seminar, “Watsons Hong Kong has successfully integrated WhatsApp commerce into its innovative O+O (Offline plus Online) retail strategy by seamlessly implementing Omnichat’s conversational commerce solution, streamlining the checkout process and delivering an unparalleled shopping experience. It bridges the gap between digital convenience and personalised service. We are now handling tremendous customer enquiries monthly via WhatsApp, minimizing the waiting time of customers to answer their enquiries. Our ‘Watsons Here For You’ service offers one-on-one consultations with pharmacists, Chinese medicine practitioners, and dietitians via WhatsApp. This seamless integration of digital and physical retail spaces allows our customers to engage with our brand at their convenience, not only boosting online engagement and sales but also driving foot traffic to our physical stores.” 

Hong Kong Life has revolutionised its marketing and customer service strategies by leveraging WhatsApp and Omnichat’s advanced messaging solutions. Initially implemented to manage multi-channel enquiries on social media platforms, Hong Kong Life had quickly realised the transformative potential of WhatsApp for business growth and customer experience enhancement. “We have uncovered the limitless potential of WhatsApp in our marketing and customer service. The automated chatbot can now efficiently handle over 90% of simple enquiries, allowing our team to focus on marketing and nurturing deeper customer relationships,” said Jonathan Ko, Chief Marketing Officer of Hong Kong Life. “We have strategically implemented interactive Q&A games via WhatsApp chatbots, incentivising participation with exclusive coupons. This not only enhances customer engagement but also significantly expands our WhatsApp database. Leveraging this growing database to deliver targeted marketing broadcasts, our campaigns have recorded a remarkable 70% read rate, substantially boosting business conversions.” 

OPTICAL 88 has further solidified its reputation for exceptional customer service by leveraging the WhatsApp Business Platform. This strategic move has not only enhanced communication efficiency but also instilled a greater sense of trust and convenience among customers, thanks to the platform’s authorised blue tick verification. Andrea Chan, Digital Marketing Manager of OPTICAL 88 emphasised the significance of this digital transformation, “Maintaining a close, personal connection between our sales team and customers is a cornerstone of our brand values. We have observed that regardless of demographic, our customers overwhelmingly prefer the immediacy and interactivity of WhatsApp over traditional email communications, resulting in up to 26% click-through rate on our messages.” OPTICAL 88 has also broadened its tactical approach beyond one-to-one communications. Andrea further explained, “By integrating omnichannel chatbots with our social media strategy, particularly for Facebook comment auto-replies, we have facilitated engaging social media campaigns while effectively driving online traffic to our physical stores.”

By seamlessly integrating automated systems with personalised human interactions, the comprehensive chat commerce solutions are revolutionising the way businesses interact with their customers across WhatsApp Business Platform, Facebook Messenger and Instagram Direct, and setting new industry standards for customer experience excellence. 

About Omnichat:
Founded in 2017 with its headquarter in Hong Kong, Omnichat is an omnichannel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency and productivity.

With a strong presence in the Asia Pacific region, the company has established a solid reputation for serving local and international retail and e-commerce brands. By offering an omnichannel social customer data platform, online-merge-offline(OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat strives to empower brands to deliver personalised customer journeys and drive digital transformation, ultimately converting visitors into customers through chats.

Website: https://www.omnichat.ai/
WhatsApp: https://wa.me/85291925071/?text=EnquiryForWhatsApp
LinkedIn: https://hk.linkedin.com/company/omnichat-easychat
Facebook: https://www.facebook.com/OmnichatAI

For media enquiries, please contact:
Omnichat Limited
Lily Yeung
Associate Director of Communications
Tel: (852) 9803 5977
Email: lily.yeung@omnichat.ai

Macy Chun
Communications Manager
Tel: (852) 6234 9555
Email: macy.chun@omnichat.ai

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SOURCE Omnichat Limited

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Payroll Vault Announces Tricia Petteys as Incoming CEO

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Former CEO Sean Manning Transitions to Executive Chairman of the Board

LITTLETON, Colo., Dec. 12, 2024 /PRNewswire/ — Payroll Vault, a leading provider of payroll and workforce management services for small and medium-sized businesses, is proud to announce the appointment of Tricia Petteys as the company’s new Chief Executive Officer (CEO), succeeding Sean Manning.

Petteys, a 16-year veteran of Payroll Vault, co-founded Payroll Vault Franchising LLC with Manning in 2012. She has held key leadership roles throughout her tenure, including Vice President of Operations, Chief Operating Officer (COO), and now, CEO of Payroll Vault.

As part of a thoughtfully orchestrated leadership transition, Manning will now assume the role of Executive Chairman of the Board of Directors. This strategic shift ensures a seamless transfer of the CEO role while preserving Payroll Vault’s strategic continuity for both the present and the future. While stepping back from daily operational tasks, Manning will continue to play an essential role in guiding the company’s long-term direction, focusing on supporting the new CEO, refining the company’s vision, and working closely with the leadership team and Board of Directors.

New CEO Focused on Growth and Franchise Support

Payroll Vault has seen its best growth year on record with 14 new Payroll Vault owners opening and operational in 2024 and 20% growth in the number of new clients Payroll Vault owners serve.

As CEO, Petteys’s immediate priority is to drive continued year over year growth of payroll and workforce management revenue across Payroll Vault’s expanding network of franchisees.

“After significant investments in technical solutions and systems over the last few years, it’s time for us to focus on expanding and scaling our operations. My top priority is to push business to our franchisees, supporting their growth and ensuring we provide them with the tools and resources they need to succeed,” said Petteys.

Petteys also highlighted one of the company’s most recent achievements: the successful conversion to the isolved Network payroll software platform.

“This was a monumental undertaking that involved the hard work and cooperation of every franchisee and staff member. It was a challenging project, but we persevered and emerged even stronger. This success is a testament to the resilience and dedication of everyone in our system,” Petteys noted. “I’m also incredibly proud of the culture we’ve cultivated at Payroll Vault. We live our values of Community, Generosity, Collaboration, Integrity, and Service every day, and these principles guide us in everything we do.”

Manning Reflects on Tricia’s Leadership
In reflecting on Petteys’s leadership, former CEO Sean Manning emphasized her vital role in Payroll Vault’s recent success and future growth.

“Tricia has been at the heart of our expansion efforts, from growing our internal team and integrating new software systems to supporting the development of our franchise network. As CEO, she will continue to lead our franchisees to success by connecting with other franchise systems’ executives and referral partners to ensure Payroll Vault’s continued recognition as an industry leader for small and medium-sized businesses.”

Manning added, “Tricia’s experience and commitment to our franchisees’ success made her the perfect choice to succeed me as CEO. I am confident that under her leadership, Payroll Vault will thrive, and I look forward to supporting her in my new role as Executive Chairman of the Board.”

About Payroll Vault Franchising 

Payroll and workforce management services are growing requirements for small businesses. Payroll Vault aims to help these businesses avoid penalties by focusing on core business operations while providing the opportunity for prospective franchisees to own a boutique-style full-service payroll company supported by a team of experts and a nationally recognized brand. Franchisees are trained on business best practices and provided systems and strategies to operate a payroll business in an increasingly in-demand industry. From the franchise launch in 2012, Payroll Vault Franchising has rapidly grown as a result of exemplary franchisee satisfaction and is an industry leader, receiving numerous accolades and awards nationally. For more information, visit PayrollVault.com/franchise.

Media Contact:

Jennifer Williams
jwilliams@919marketing.com
919.459.3592

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SOURCE Payroll Vault

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Delta Unveils Taiwan’s 1st Megawatt-grade Hydrogen Electrolyser and Fuel Cell R&D Lab to Advance Hydrogen Energy Innovation

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TAIPEI, Dec. 12, 2024 /PRNewswire/ — Delta, a global leader in power management and a provider of IoT-based smart green solutions, inaugurated today Taiwan’s 1st megawatt (MW)-grade R&D lab for water electrolysis hydrogen production and for fuel cells, the “Delta Net Zero Science Lab,” at its Tainan Plant 2. This significant milestone provides a diverse testing environment for component and system validation of hydrogen production and fuel cell technologies. It also aims to foster materials from the local hydrogen energy supply chain, helping Taiwan align with global energy transition trends. The inauguration ceremony was graced by distinguished guests, including Minister of Environment Chi-Ming Peng, Deputy Minister of the National Development Council Fang-Guan Jan, as well as senior executives from China Steel Corporation, CPC Corporation, and Taiwan Power Company.

Ping Cheng, Delta’s Chairman and CEO, underscored, “Achieving net-zero carbon emissions has become a global consensus, and hydrogen energy provides a crucial path to that ultimate goal. Guided by its mission, ‘To provide innovative, clean, and energy-efficient solutions for a better tomorrow,’ Delta has been dedicated to the development of next-generation green energy technologies for decades. Our new testing platform not only lays the foundation for Delta’s R&D endeavors on hydrogen technology, but also advances the local hydrogen technology ecosystem. We look forward to contributing to Taiwan’s energy transition and enhancing its competitive edge in the global hydrogen energy market.

Dr. Charles Tsai, General Manager of Delta’s Hydrogen Energy Application New Business Development Department, noted, “The challenge of hydrogen energy adoption lies in how to effectively improve efficiency. To this end, Delta has focused on industry-leading solid oxide electrolyzer cell (SOEC) and solid oxide fuel cell (SOFC) technologies and has developed Taiwan’s first SOEC/SOFC self-designed and produced stack performance testing facilities. This facility works in conjunction with the local supply chain, enabling validation and testing of various material categories, thereby laying a foundation for the localized production of key components and materials, ranging from hydrogen power generation and fuel cell stacks to system integration. By leveraging Delta’s expertise in energy infrastructure integration, we are committed to providing efficient and stable hydrogen energy solutions, with mass production in Taiwan expected by the end of 2026.”

Delta’s SOFC technology has already been applied in microgrid pilot projects, integrating renewable energy, energy storage, and power management systems to help clients establish low-carbon, high-efficiency distributed energy grids and energy management solutions. Additionally, the SOEC technology, combining industrial heat recovery to produce hydrogen gas from steam, can be applied to various industrial processes. This technology is suitable to support not only the steel industry’s efforts to reduce carbon emissions, but also traditional fossil fuel energy companies in producing carbon-neutral fuels.

The Delta Net Zero Science Lab is equipped with the power, natural gas, hydrogen, and high-temperature control environments required for diverse testing scenarios, along with essential safety equipment. It features comprehensive facilities, including stack testing module, system testing module, monitoring system, and gas supply module. The official inauguration of the lab symbolizes Delta’s commitment to advancing hydrogen energy technology. Looking ahead, Delta will continue to drive innovation in hydrogen energy technologies and collaborate with industry, academia, and the authorities to foster the local hydrogen energy sector. This effort aims to contribute actively to mankind’s energy transition and the global goal of net-zero carbon emissions.

Delta Net Zero Science Lab Overview

The Delta Net Zero Science Lab can accommodate fuel cells powered by various fuels and MW-scale water electrolysis hydrogen production. It provides a verification site necessary for material localization, including stack testing module, thermal system testing, and performance validation, serving as a robust R&D support system for hydrogen energy solutions and localized supply chain integration. Key highlights include:

Solid Oxide Fuel Cell (SOFC): A high efficiency and environmental-friendly energy generation device that directly transforms the chemical energy of fuels (such as hydrogen and natural gas) into electricity and heat through solid oxide fuel cell. Operating temperatures range from 500°C to 600°C, making it ideal for integrating waste heat recovery and improving energy utilization efficiency. SOFCs are renowned for their high efficiency, low emissions, and fuel flexibility, widely applied in microgrids, distributed energy supply, and high-efficiency power generation systems, serving as a critical technology for energy transition and carbon reduction.Solid Oxide Electrolyzer Cell (SOEC) Technology: A medium temperature electrolysis technology using solid oxides as electrolytes to split water into hydrogen and oxygen. Operating at 500°C to 600°C, SOEC effectively utilizes external heat sources such as industrial recycle heat to reduce power demand and enhance hydrogen production efficiency. Compared to traditional electrolysis technologies, SOEC offers higher energy conversion efficiency, making it particularly suitable to integrate with industrial processes or energy systems in order to achieve low-cost, large-scale hydrogen production and accelerate green hydrogen development, a key driver to carbon neutrality goals.Stack Performance Testing Facilities: Independently established by Delta, this is Taiwan’s only self-designed and produced SOEC/SOFC stack performance testing facility. It meets the needs for local supply chain implementation, such as the validation and testing of various materials, cell and stack production, and more. As for production quality assurance, the testing facility also provides fast failure identification from different production batches.

About Delta
Delta, founded in 1971, and listed on the Taiwan Stock Exchange (code:2308), is a global leader in switching power supplies and thermal management products with a thriving portfolio of IoT-based smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities. As a world-class corporate citizen guided by its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” Delta leverages its core competence in high-efficiency power electronics and its ESG-embedded business model to address key environmental issues, such as climate change. Delta serves customers through its sales offices, R&D centers and manufacturing facilities spread over close to 200 locations across 5 continents.

Throughout its history, Delta has received various global awards and recognition for its business achievements, innovative technologies and dedication to ESG. Since 2011, Delta has been listed on the DJSI World Index of Dow Jones Sustainability™ Indices for 13 consecutive years. Delta has also won CDP with double A List for 3 times for its substantial contribution to climate change and water security issues and has been named Supplier Engagement Leader for its continuous development of a sustainable value chain for 7 consecutive years.

For detailed information about Delta, please visit: www.deltaww.com 

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SOURCE Delta Electronics, Inc.

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Cognizant Named to Newsweek’s List of America’s Greatest Workplaces for Diversity

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Recognition adds to numerous awards Cognizant has received in 2024 for excellence across multiple categories 

TEANECK, N.J., Dec. 12, 2024 /PRNewswire/ — Cognizant (NASDAQ: CTSH), a leading global technology company, today announced it has been named to Newsweek’s list of America’s Greatest Workplaces for Diversity. This prestigious recognition celebrates the top companies that are dedicated to supporting a diverse workforce.

In addition to Newsweek’s recognition, Cognizant has also earned numerous leadership awards over the past year from organizations including Fortune, Forbes, TIME, Indeed, and others. These accolades underscore Cognizant’s global excellence in IT and client services, its investment in workplace wellbeing, and its advancements in innovation and societal impact across areas like sustainability, reliability and diversity.

“Cognizant is honored to be recognized as a leader in IT and client services, workplace wellbeing, and innovation and societal impact,” said Ravi Kumar S., CEO of Cognizant. “These awards are a testament to the hard work and dedication of our associates, as well as our commitment to making a positive impact for our clients and the world.”

In addition to being featured on Newsweek’s list of America’s Greatest Workplaces for Diversity, Cognizant has been highlighted across the following other areas in the past year:

IT and Client Services Leadership:

Cognizant has been named to the 2024 Fortune Sector Leaders List, recognizing its leadership and excellence in the technology sector. In addition, Cognizant has been recognized as one of the Forbes World’s Best Management Consulting Firms 2024, reflecting its outstanding consulting services and client satisfaction.

Workplace Wellbeing Leadership:

Cognizant’s dedication to employee wellbeing has been acknowledged with its inclusion in the Indeed Work Wellbeing 100. The company has also been named one of the Forbes World’s Best Employers, highlighting its commitment to creating a supportive and inclusive workplace.

Innovation and Societal Impact Leadership:

Cognizant was featured at number seven on the Fortune Change the World list and was recognized on the TIME World’s Best Companies 2024 list, highlighting its efforts to find innovative ways to solve societal problems. The company has also been recognized by Newsweek as one of America’s Greenest Companies 2025, America’s Most Reliable Companies 2025, and America’s Most Responsible Companies 2025, reflecting its dedication to sustainability, reliability, and corporate responsibility.Cognizant has been included in the 50/50 Women on Boards Gender Diversity Directory, highlighting its commitment to gender diversity and inclusion at the board level.

For more information about Cognizant and its recent awards, please visit Cognizant’s website.

About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes, and transform experiences to stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

For more information, contact:

U.S.

Name Gabby Gugliocciello

Email
gabrielle.gugliocciello@cognizant.com

Europe / APAC

Name Christina Schneider

Email
christina.schneider@cognizant.com

India

Name Rashmi Vasisht

Email
rashmi.vasisht@cognizant.com

 

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SOURCE Cognizant

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