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Automotive Lighting Market to Grow by USD 12.38 Billion (2024-2028) with Rising Demand for Interior Lighting, Report with the AI Impact on Market Trends – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global automotive lighting market  size is estimated to grow by USD 12.38 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 8.09%  during the forecast period. Increasing demand for effective interior lighting is driving market growth, with a trend towards development of autonomous vehicles. However, high cost of led lamps  poses a challenge.Key market players include Continental AG, FlexNGate Group of Companies, General Electric Co., Hyundai Motor Group, Koito Manufacturing Co. Ltd., Koninklijke Philips N.V., LG Corp., Lumax Industries Ltd, Marelli Holdings Co. Ltd., Namyung Lighting Co. Ltd, NXP Semiconductors NV, OSRAM Licht AG, Robert Bosch GmbH, Samsung Electronics Co. Ltd., Seoul Semiconductor Co. Ltd., Stanley Electric Co. Ltd., Stellantis NV, Suprajit Engineering Ltd., Valeo SA, and Varroc Engineering Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Vehicle Type (Passenger cars and Commercial vehicles), End-user (OEM and Aftermarket), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

Region Covered

APAC, Europe, North America, South America, and Middle East and Africa

Key companies profiled

Continental AG, FlexNGate Group of Companies, General Electric Co., Hyundai Motor Group, Koito Manufacturing Co. Ltd., Koninklijke Philips N.V., LG Corp., Lumax Industries Ltd, Marelli Holdings Co. Ltd., Namyung Lighting Co. Ltd, NXP Semiconductors NV, OSRAM Licht AG, Robert Bosch GmbH, Samsung Electronics Co. Ltd., Seoul Semiconductor Co. Ltd., Stanley Electric Co. Ltd., Stellantis NV, Suprajit Engineering Ltd., Valeo SA, and Varroc Engineering Ltd.

Key Market Trends Fueling Growth

The Automotive Lighting Market is experiencing significant growth due to increasing demand from car users for advanced lighting systems in both passenger cars and commercial vehicles. Luxury vehicles lead the trend with adaptive lighting systems, such as LED lights and Xenon or HID headlights, becoming standard features. Indium gallium nitide and aluminum gallium arsenide are popular materials for these systems. Adaptive lighting includes projector headlights, reflector headlights, OLED, matrix LEDs, and laser glare-free lighting systems. These technologies enhance visibility during vehicle movements, especially on road tracks with pedestrians, road hazards, and traffic collisions. Passenger cars, buses, LCVs (light commercial vehicles) like pickup trucks, delivery vans, and heavy trucks are all adopting energy-efficient LED technology for headlights, tail lights, brake lights, reversing lights, turn signal lights, and interior lighting. Vehicle manufacturers focus on dynamic light sequencing, Dynamic Light System, and smart lighting systems to improve safety and road safety. The two-wheeler lighting market also follows this trend. Autonomous driving and specialized lighting technologies further boost the market growth. Traditional fixtures like halogen bulbs are being replaced by LED lamps due to their superior illumination and cooling equipment efficiency. Battery technology and charging infrastructure development in electric vehicles also impact the automotive lighting market. The market size is expected to grow based on increasing per capita income, vehicle aesthetics, and lighting design considerations. 

Leading automotive companies, including Delphi, Continental, Bosch, Daimler, Scania, and Volvo, are making significant strides in expanding the autonomous driving market. Their efforts, such as research and development, have led to increased acceptance of semi-autonomous features in both passenger and commercial vehicles. By the end of the forecast period, self-driving cars may become a reality, with a substantial number of these vehicles expected to be on the road within the next decade. These prominent automotive vendors have advanced in their research on autonomous vehicles, and the development and testing of features in advanced driver-assistance systems (ADAS) and telematics/connected vehicle applications and services are estimated to continue. 

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Market Challenges

The Automotive Lighting Market faces several challenges in catering to the varying needs of car users. For luxury vehicles, providing glare-free lighting systems using technologies like OLED, matrix LEDs, and laser is crucial. However, affordability remains a concern for mass-market passenger cars, buses, and commercial vehicles like freight trucks and LCVs. Pedestrian safety is a significant challenge, with the need for adaptive lighting systems that respond to road tracks, vehicle movements, and pedestrian presence. Daytime running lights and LED tail lights are popular energy-efficient lighting solutions. Lighting design also focuses on vehicle aesthetics and autonomous driving requirements. Specialized lighting technologies like LED, Indium Gallium Nitride, and Aluminum Gallium Arsenide continue to evolve, with cooling equipment and battery technology playing essential roles in their implementation. Road safety and improved visibility are key concerns, with the market witnessing a shift from halogen and HID to LED headlamps and tail lights. The two-wheeler lighting market also presents opportunities for innovation, with dynamic light sequencing and smart lighting systems gaining popularity.The automotive lighting market has seen significant growth with the increasing adoption of LED lamps. These lamps offer energy efficiency and numerous features, making them a popular choice over traditional halogen and compact fluorescent lamps (CFL). LED lamps last 25 times longer than halogen lamps and three times longer than CFL, reducing the frequency of replacements. However, their high upfront cost remains a barrier to purchase. Vendors are working to reduce costs while maintaining quality and efficiency, making LED lamps more accessible to consumers. Despite the price reduction, LED lamps remain more expensive than other automotive lighting options.

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Segment Overview 

This automotive lighting market report extensively covers market segmentation by

Vehicle Type1.1 Passenger cars1.2 Commercial vehiclesEnd-user 2.1 OEM2.2 AftermarketGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Passenger cars-  The automotive lighting market in passenger cars is driven by the growing demand for both exterior and interior lighting systems. While exterior lighting is the primary factor fueling the market’s growth, the increasing preference for interior lighting offers significant opportunities for vendors. Interior lighting in passenger cars has evolved to provide functional and operational benefits, enhancing safety, appeal, and fashion. Although initially found in luxury vehicles, ambient interior lighting is gaining traction in mid-segment and economic classes. Key stakeholders include suppliers, OEMs, and aftermarket service providers, who influence new technology usage. The luxury car sector leads the interior automotive lighting market due to rising demand and technological innovations. SUVs, with their multipurpose applications and added comfort, are the primary driver for the passenger cars segment. Additionally, the increasing adoption of electric vehicles (EVs) and the focus on in-vehicle comfort are boosting market growth. The aftermarket for automotive lighting is also expanding as consumers seek to enhance their vehicles’ comfort and aesthetics.

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Research Analysis

The automotive lighting market is witnessing significant growth due to the increasing demand for advanced lighting systems in cars. Car users, especially those driving luxury vehicles, are seeking better visibility and safety features, leading to the adoption of adaptive lighting technologies such as LED lights and Halogen, Xenon or HID headlights. Indium gallium nitride is a key material used in the production of high-performance LED lights. Car lights are not just for illumination but also play a crucial role in ensuring the safety of motor vehicles by enhancing visibility during traffic collisions, pedestrian detection, and warning of road hazards. Vehicle manufacturers are integrating advanced lighting technologies like Daytime running lights, High-Intensity Discharge headlights, LED tail lights, and Smart lighting systems to improve vehicle movements and road tracking. Lighting technology continues to evolve with the introduction of Laser lighting technology, Laser headlights, and cooling equipment for LED lamps. The focus on enhancing vehicle safety and reducing fatal crashes is driving the demand for advanced automotive lighting systems.

Market Research Overview

The Automotive Lighting Market encompasses various lighting technologies and applications for motor vehicles, including cars, buses, commercial vehicles, and two-wheeler vehicles. Adaptive lighting, such as LED lights and Halogen, Xenon or HID, plays a crucial role in enhancing visibility during vehicle movements, particularly in luxury vehicles and passenger cars. Advanced lighting systems, like matrix LEDs, laser, and OLED, offer glare-free lighting and dynamic light sequencing for improved safety during traffic collisions and pedestrian detection. LED technology, with its energy-efficient solutions, dominates the market, with applications ranging from headlights to tail lights, brake lights, reversing lights, and interior lighting. The market also includes traditional fixtures like halogen bulbs and high-intensity discharge headlights. Autonomous driving and specialized lighting technologies are emerging trends in the market, focusing on safety and design flexibility. The two-wheeler lighting market also showcases advancements in LED technology, with dynamic lighting features and superior illumination. Factors influencing the market include vehicle movements, road hazards, road tracks, and per capita income. The market caters to various vehicle types, including passenger cars, electric vehicles, LCVs, pickup trucks, delivery vans, heavy trucks, and buses. Manufacturers prioritize energy-efficient lighting solutions, cooling equipment, and lighting design for both aesthetic and safety purposes. The market also includes advanced lighting systems like dynamic lighting features, side lighting, and lighting grille technology. Road safety, traffic accidents, and fatal crashes are significant concerns driving the demand for advanced lighting systems. The market’s future growth is expected to be influenced by battery technology, charging infrastructure, and the increasing popularity of electric vehicles.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Vehicle TypePassenger CarsCommercial VehiclesEnd-userOEMAftermarketGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/tvu-networks-and-tencent-cloud-unveil-next-generation-cloud-production-solution-at-nab-2026-302746450.html

SOURCE TVU Networks

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Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform

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AUCKLAND, New Zealand and TORONTO, April 19, 2026 /PRNewswire/ — Quickplay today announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

 Completed in just 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (AWS) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. Quickplay is available in AWS Marketplace and recently joined the AWS Independent Software Vendor (ISV) Accelerate Program; the TVNZ project marks the first full-scale transformation delivered through the Quickplay AWS partnership.

“At TVNZ our ambition is clear: to be New Zealand’s number one streaming platform for entertainment, sport and trusted news. TVNZ+ already stands shoulder-to-shoulder with global streamers in our market, but standing still is not an option. To reach more Kiwis than anyone else in an increasingly digital world we knew we needed to make a step change. said Rob Hutchinson, Chief Digital Officer, TVNZ. “Working in lockstep with Quickplay we’re delivering something genuinely transformative – and at rapid pace. We’ve simplified our technology stack, reduced complexity and built a platform that lets us move faster and innovate harder. Every efficiency we unlock behind the scenes means a richer experience for New Zealand audiences.”

 Key Innovations include:

A Co-viewing capability: As a predominantly free-to-air broadcaster, advertising is of immense importance to TVNZ. Over 70% of TVNZ+ viewing happens over Connected TVs, where multiple people watch together. With this new feature, TVNZ can pass co-viewer data to the ad stack in real time, enabling them to put each ad into context based on what’s being watched and who’s watching.A unified Live Operations console with “Red Button” Live Ad Insertion: A new, streamlined console, powered by AWS Elemental Media Services, allows TVNZ to manage live channels and events with ad marker insertion via a single interface.Deep CTV Integration: This feature allows TVNZ content to be surfaced to viewers outside of the TVNZ+ app, directly within the CTV homepage.Consolidated Operations: Quickplay’s platform replaces existing systems for video CMS, live operations, UI, and data analytics.Scaling with Cloud: Migrated to a robust AWS cloud infrastructure to support significant concurrent viewership for a range of programs and events, such as the evening news and upcoming World Cup coverage. The live streaming of channels, sports and ad insertion on live TV and VOD is built on AWS Elemental Media Services and integrates Amazon Cloudfront (CDN).Enhanced Monetization: The system includes sophisticated ad-funded (AVOD) features, including sponsored rails, carousels, and pause-ad functionality to maximize revenue.Future-Ready Architecture: The platform integrates Evergent for advanced user management and billing, enabling TVNZ to introduce premium paid content and events for the first time.

“TVNZ has become a powerhouse of innovation, which is particularly unique for the public broadcast segment. They knew that to deliver what their viewers were after, they had to transition to a streamlined, high-performance platform,” said Goutham Vinjamuri, COO of Quickplay. “With that in mind, we built TVNZ a content-to-value operating system that offers their viewers what they want and makes their content library commercially liquid. This evolution illustrates that when you connect a trusted brand to a native-AI ecosystem, you don’t just survive the digital shift – you lead it.”

At The NAB Streaming Summit, TVNZ’s Rob Hutchinson will talk about the powerful features of this brand new platform when he presents “How TVNZ+ Built a Co-Viewing Product that Turns Additional Viewers into Traditional Reach” on Tuesday, April 21 at 11:30am PT.

To schedule a meeting with Quickplay at NAB, email help@quickplay.com.

About TVNZ 
TVNZ (Te Reo Tātaki) is New Zealand’s national broadcaster. We’re at the heart of the moments that matter to Aotearoa, reaching more than 2 million Kiwis through broadcast channels TVNZ 1, 2, DUKE and online platform, TVNZ+. Our purpose is to inspire conversations that shape our nation and enrich the lives of all New Zealanders – connecting Kiwis through trusted journalism, live sport, and world-class entertainment. Every day, across every screen, we reflect who we are and imagine who we might be with stories that inform, challenge, and engage. Visit us at tvnz.co.nz.

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contacts:
Emily Amey for TVNZ
Emily.Amey@tvnz.co.nz

Breakaway Communications for Quickplay
Quickplaypr@breakawaycom.com
+1 917 731 5734

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SOURCE Quickplay

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2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

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NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

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