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Location Analytics Tools Market to grow by USD 17.79 Billion from 2024-2028, driven by rising awareness of location-enabled services and AI trends – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global location analytics tools market size is estimated to grow by USD 17.79 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 16.93% during the forecast period. Rise in awareness of location-enabled services is driving market growth, with a trend towards ai-based location analytics. However, stringent government regulations for collecting location-based data poses a challenge. Key market players include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion.

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Location Analytics Tools Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.93%

Market growth 2024-2028

USD 17.79 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.7

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion

 

Market Driver

Location analytics tools are essential for businesses seeking to make data-driven decisions based on geographic, operational, and customer data. These tools help businesses address various challenges, such as resource allocation, customer behavior, efficiency improvements, digitalization, and decision-making. Geographic data, including spatial data and foot traffic patterns, plays a significant role in understanding customer experiences and advertising strategies. Businesses can leverage location analytics for asset management, risk mitigation, and real-time decision-making. Digitalization, IoT, AI, and machine learning are key trends driving the market. Geo privacy and data protection regulations are crucial considerations. Location analytics tools offer data visualization, thematic mapping, and spatial analysis, enabling businesses to gain valuable insights from their data. Deployment options include cloud and on-premises, with professional services and consulting available for deployment and integration. Applications span various industries, including retail, transportation, logistics, and healthcare. Key players in the market include Google LLC, offering reporting and visualization tools for indoor and outdoor analytics. Other trends include the integration of ETL, real-time location data from IoT systems, and personalized notifications for e-commerce applications. 

Location analytics, a crucial component of Geographic Information Systems (GIS), assists businesses in interpreting and analyzing location data. This data is presented visually through software dashboards, offering enterprises transparency into their location-related operations. Real-time location analytics is increasingly important, enabling businesses to identify unforeseen circumstances or risks in their data and take prompt corrective measures. Various forms of location data visualization include war conflict zones, infrastructure usage, buildings in a city, and social media usage maps. By harnessing the power of location analytics, businesses can make informed decisions and optimize their processes effectively. 

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 Market Challenges

Location analytics tools help businesses make informed decisions by analyzing geographic, operational, and customer data. These tools address various business challenges, such as resource allocation, efficiency improvements, and customer behavior understanding. They provide real-time decision-making capabilities, digitalization, and data visualization through Business Intelligence (BI) tools and spatial data analysis. However, challenges include data accuracy, privacy concerns, geo privacy, sensitive data protection, IoT security, and data protection regulations. Location analytics tools use AI, machine learning, predictive analytics, and risk mitigation to address these challenges. They offer asset management, cloud computing, and scalable solutions for industries like retail, transportation, and logistics, e-commerce, and healthcare. Services include professional consulting, deployment and integration, and indoor and outdoor location analytics for shoppers, mobile positioning, and satellite-based GPS. Tools also cater to industries like manufacturing, healthcare, IT and telecommunications, and government and defense, providing personalized experiences, targeted marketing, and geocoding/reverse geocoding capabilities. Location analytics tools enable real-time decision-making, risk management, and data integration through ETL processes, reporting, and visualization, thematic mapping, and spatial analysis. They offer cloud and on-premises deployment options and cater to various industries, including transport and logistics, telecom, and tourism.Companies collecting and analyzing location data must adhere to stringent regulations and laws set by government authorities to ensure data privacy and legal usage. Compliance with both regional and global regulations is essential for collecting and utilizing location-based data across various regions. With the increasing availability of personal data and digitalization of enterprises, cybersecurity becomes a significant concern. Companies are responsible for controlling the distribution and use of customer location information to mitigate potential cyber threats. Adherence to these regulations and security measures is crucial for maintaining trust and transparency with customers.

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Segment Overview 

This location analytics tools market report extensively covers market segmentation by

End-user 1.1 Transportation1.2 Retail1.3 BFSI1.4 Media and entertainment1.5 Telecom and othersType 2.1 Outdoor location2.2 Indoor locationGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Transportation- Transportation companies in the supply chain process face challenges in managing increasing material transportation needs, reducing costs, and adhering to customer service-level agreements. To address these issues, they adopt location analytics tools to optimize vehicle operations and route planning. These tools gather data on road conditions, weather updates, urban infrastructure, and route permissions, which are then analyzed in real-time to determine the most efficient route. By using location analytics, transportation companies can optimize logistics costs, enhance service levels, and gain better visibility into their operations. Benefits include streamlined transport operations, reduced operating costs, improved customer service, and efficient resource distribution during high demand. Companies like CartoDB Inc. Offer such tools to transportation firms, contributing to the market’s growth during the forecast period.

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Research Analysis

The Location Analytics Tools market is a rapidly growing industry that leverages geographic data, operational data, and customer data to help businesses make informed decisions. Businesses face various challenges in understanding customer behavior and improving efficiency, which can be addressed through location analytics. Real-time location data from mobile positioning and satellite-based GPS, combined with data from medical equipment, retail centers, and IoT devices, can provide valuable insights. Cloud computing and big data technologies enable the processing and analysis of large volumes of data, while ML technologies, AI, and Wi-Fi location analytics enhance the accuracy and depth of insights. Geocoding and reverse geocoding are essential tools for converting addresses into geographic coordinates and vice versa, while thematic mapping helps visualize data in a more meaningful way. Overall, location analytics tools offer significant benefits for businesses looking to gain a competitive edge by making data-driven decisions.

Market Research Overview

Location analytics is the process of using geographic data in combination with operational and customer data to gain insights and make informed decisions. Businesses face various challenges in today’s digital world, including resource allocation, customer behavior, efficiency improvements, and risk mitigation. Location analytics tools help address these challenges by providing real-time decision-making capabilities, data visualization, and spatial analysis. Geographic data, such as foot traffic patterns, store product correlations, and geocoding, can be integrated with operational data and customer data to uncover valuable insights. Spatial data, including satellite-based GPS and IoT systems, can be used to analyze real-time location data for industries such as retail, transportation, and logistics. Data visualization and reporting tools enable businesses to gain insights from location data, while AI and machine learning technologies can be used for predictive analytics and risk management. Cloud computing and software-as-a-service (SaaS) solutions offer scalable, cost-effective options for deploying location analytics tools. However, data accuracy and privacy concerns are important considerations, as well as data protection regulations and security measures. Location analytics tools can be used for personalized experiences, targeted marketing, and urban planning, among other applications. The market for location analytics tools is growing rapidly, driven by the increasing availability of data and the need for real-time decision-making capabilities.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userTransportationRetailBFSIMedia And EntertainmentTelecom And OthersTypeOutdoor LocationIndoor LocationGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Quickplay’s Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026

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LAS VEGAS, April 19, 2026 /PRNewswire/ — (2026 NAB Show) – Quickplay, the Content to Value Operating System, today unveiled a broad array of company news including: an AI-enriched solution that identifies social signals and trending topics, and connects them to relevant content within minutes; transformative customer deployments; and powerful industry research and partnerships.

Debuting at NAB, Social Signals is a new technology within Quickplay AI Studio that identifies trending cultural moments and matches them with high-value content assets to automatically generate social-ready clips and posts. By combining external trend data with performance insights from owned channels, Social Signals enables content teams to move from insight to publishing in minutes, rather than days.

Social Signals is a key part of Quickplay’s AI Studio Solution, which includes metadata enrichment, moment detection, smart verticalization and multi-platform publishing. Its Smart Verticalizer uses multimodal AI and action tracking to intelligently reframe video –preserving key visual elements such as faces, gameplay and on-screen graphics – to maintain broadcast-quality standards across short-form formats. The company has also partnered with Visible Things, the creator-driven platform to deploy the first implementation of Social Signals across the Visible Things infrastructure.

Quickplay further announced it has gone live with Gray Media (NYSE: GTN)’s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and Google Cloud (NASDAQ: GOOGL). The system now manages 269 live channels and 123 FAST channels across Amazon Prime Video, Roku (NASDAQ: ROKU), Samsung TV Plus, Vizio and Fire TV, delivering hyper-local content to 37% of U.S. TV households.

Quickplay also announced the cloud-native transformation of Television New Zealand’s streaming platform, TVNZ+. Completed in 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (NASDAQ: AMZN) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

“Broadcasters don’t need another point solution. They need an AI-enabled operating system that turns content into measurable outcomes,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “At NAB, we’re showing how to bring cultural moments, content catalogs and distribution workflows together to create engaging and revenue opportunities in real time.”

In partnership with Caretta Research, Quickplay will also release new research, “The Broadcaster Revolution Will Not Be Televised,” highlighting a critical bottleneck in the industry: North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation. The report outlines how automated workflows and unified operations can help broadcasters meet the growing demand for short-form video while maintaining editorial quality and accelerating monetization.

Additionally, Quickplay has joined NAB PILOT, a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. As a part of this group, Quickplay is expanding its collaboration with broadcasters to redefine how value is derived from content.

Quickplay at NAB 2026:

Paul Pastor, Jordan Bartow, and Peter Tanner of Quickplay, and Albert Lai of Google Cloud will be on a panel: An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters. Central Hall Stage, Monday, April 20 at 4:15p PTAt the NAB Streaming Summit TVNZ’s Chief Digital Officer, Rob Hutchinson, will present “How TVNZ+ Built a Co-Viewing Product” on Tuesday, April 21 at 11:30 AM PT.Live Demonstrations: See Quickplay technology in action at AWS, GCP, TwelveLabs and the Encore. To book a meeting, email hello@quickplay.com

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. 

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
quickplaypr@breakawaycom.com
+1 917-731-5734

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SOURCE Quickplay

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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

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Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform

SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of linear channels.

“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”

Harmonic’s VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software’s playout capabilities support ad insertion across DIRECTV’s high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV’s internal automation, storage and monitoring systems are integrated directly with Harmonic’s APIs, enabling seamless control of scheduling, automation and channel operations.

“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”

Harmonic will showcase its VOS Media Software at the 2026 NAB Show, April 19-22, in Las Vegas in booth W2831. To schedule a meeting with the company, visit www.harmonicinc.com/video-streaming/events/nab/. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com

Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic’s business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2025, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

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SOURCE TVU Networks

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