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Location Analytics Tools Market to grow by USD 17.79 Billion from 2024-2028, driven by rising awareness of location-enabled services and AI trends – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global location analytics tools market size is estimated to grow by USD 17.79 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 16.93% during the forecast period. Rise in awareness of location-enabled services is driving market growth, with a trend towards ai-based location analytics. However, stringent government regulations for collecting location-based data poses a challenge. Key market players include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion.

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Location Analytics Tools Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.93%

Market growth 2024-2028

USD 17.79 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.7

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion

 

Market Driver

Location analytics tools are essential for businesses seeking to make data-driven decisions based on geographic, operational, and customer data. These tools help businesses address various challenges, such as resource allocation, customer behavior, efficiency improvements, digitalization, and decision-making. Geographic data, including spatial data and foot traffic patterns, plays a significant role in understanding customer experiences and advertising strategies. Businesses can leverage location analytics for asset management, risk mitigation, and real-time decision-making. Digitalization, IoT, AI, and machine learning are key trends driving the market. Geo privacy and data protection regulations are crucial considerations. Location analytics tools offer data visualization, thematic mapping, and spatial analysis, enabling businesses to gain valuable insights from their data. Deployment options include cloud and on-premises, with professional services and consulting available for deployment and integration. Applications span various industries, including retail, transportation, logistics, and healthcare. Key players in the market include Google LLC, offering reporting and visualization tools for indoor and outdoor analytics. Other trends include the integration of ETL, real-time location data from IoT systems, and personalized notifications for e-commerce applications. 

Location analytics, a crucial component of Geographic Information Systems (GIS), assists businesses in interpreting and analyzing location data. This data is presented visually through software dashboards, offering enterprises transparency into their location-related operations. Real-time location analytics is increasingly important, enabling businesses to identify unforeseen circumstances or risks in their data and take prompt corrective measures. Various forms of location data visualization include war conflict zones, infrastructure usage, buildings in a city, and social media usage maps. By harnessing the power of location analytics, businesses can make informed decisions and optimize their processes effectively. 

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 Market Challenges

Location analytics tools help businesses make informed decisions by analyzing geographic, operational, and customer data. These tools address various business challenges, such as resource allocation, efficiency improvements, and customer behavior understanding. They provide real-time decision-making capabilities, digitalization, and data visualization through Business Intelligence (BI) tools and spatial data analysis. However, challenges include data accuracy, privacy concerns, geo privacy, sensitive data protection, IoT security, and data protection regulations. Location analytics tools use AI, machine learning, predictive analytics, and risk mitigation to address these challenges. They offer asset management, cloud computing, and scalable solutions for industries like retail, transportation, and logistics, e-commerce, and healthcare. Services include professional consulting, deployment and integration, and indoor and outdoor location analytics for shoppers, mobile positioning, and satellite-based GPS. Tools also cater to industries like manufacturing, healthcare, IT and telecommunications, and government and defense, providing personalized experiences, targeted marketing, and geocoding/reverse geocoding capabilities. Location analytics tools enable real-time decision-making, risk management, and data integration through ETL processes, reporting, and visualization, thematic mapping, and spatial analysis. They offer cloud and on-premises deployment options and cater to various industries, including transport and logistics, telecom, and tourism.Companies collecting and analyzing location data must adhere to stringent regulations and laws set by government authorities to ensure data privacy and legal usage. Compliance with both regional and global regulations is essential for collecting and utilizing location-based data across various regions. With the increasing availability of personal data and digitalization of enterprises, cybersecurity becomes a significant concern. Companies are responsible for controlling the distribution and use of customer location information to mitigate potential cyber threats. Adherence to these regulations and security measures is crucial for maintaining trust and transparency with customers.

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Segment Overview 

This location analytics tools market report extensively covers market segmentation by

End-user 1.1 Transportation1.2 Retail1.3 BFSI1.4 Media and entertainment1.5 Telecom and othersType 2.1 Outdoor location2.2 Indoor locationGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Transportation- Transportation companies in the supply chain process face challenges in managing increasing material transportation needs, reducing costs, and adhering to customer service-level agreements. To address these issues, they adopt location analytics tools to optimize vehicle operations and route planning. These tools gather data on road conditions, weather updates, urban infrastructure, and route permissions, which are then analyzed in real-time to determine the most efficient route. By using location analytics, transportation companies can optimize logistics costs, enhance service levels, and gain better visibility into their operations. Benefits include streamlined transport operations, reduced operating costs, improved customer service, and efficient resource distribution during high demand. Companies like CartoDB Inc. Offer such tools to transportation firms, contributing to the market’s growth during the forecast period.

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Research Analysis

The Location Analytics Tools market is a rapidly growing industry that leverages geographic data, operational data, and customer data to help businesses make informed decisions. Businesses face various challenges in understanding customer behavior and improving efficiency, which can be addressed through location analytics. Real-time location data from mobile positioning and satellite-based GPS, combined with data from medical equipment, retail centers, and IoT devices, can provide valuable insights. Cloud computing and big data technologies enable the processing and analysis of large volumes of data, while ML technologies, AI, and Wi-Fi location analytics enhance the accuracy and depth of insights. Geocoding and reverse geocoding are essential tools for converting addresses into geographic coordinates and vice versa, while thematic mapping helps visualize data in a more meaningful way. Overall, location analytics tools offer significant benefits for businesses looking to gain a competitive edge by making data-driven decisions.

Market Research Overview

Location analytics is the process of using geographic data in combination with operational and customer data to gain insights and make informed decisions. Businesses face various challenges in today’s digital world, including resource allocation, customer behavior, efficiency improvements, and risk mitigation. Location analytics tools help address these challenges by providing real-time decision-making capabilities, data visualization, and spatial analysis. Geographic data, such as foot traffic patterns, store product correlations, and geocoding, can be integrated with operational data and customer data to uncover valuable insights. Spatial data, including satellite-based GPS and IoT systems, can be used to analyze real-time location data for industries such as retail, transportation, and logistics. Data visualization and reporting tools enable businesses to gain insights from location data, while AI and machine learning technologies can be used for predictive analytics and risk management. Cloud computing and software-as-a-service (SaaS) solutions offer scalable, cost-effective options for deploying location analytics tools. However, data accuracy and privacy concerns are important considerations, as well as data protection regulations and security measures. Location analytics tools can be used for personalized experiences, targeted marketing, and urban planning, among other applications. The market for location analytics tools is growing rapidly, driven by the increasing availability of data and the need for real-time decision-making capabilities.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userTransportationRetailBFSIMedia And EntertainmentTelecom And OthersTypeOutdoor LocationIndoor LocationGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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