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English Language Learning Market to be Worth $91.1Billion by 2031 – Exclusive Report by Meticulous Research®

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REDDING, Calif., Dec. 3, 2024 /PRNewswire/ — According to a new market research report titled, ‘English Language Learning Market Size, Share, Forecast, & Trends Analysis Methodology (Blended, Offline, Online), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners)—Global Forecast to 2031.

The English Language Learning market is expected to reach $91.1 billion by 2031, at a CAGR of 10.6% from 2024 to 2031.

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English is a lingua franca, or a common language, that enables people who do not share a dialect to communicate. Learning English helps individuals build trust with colleagues and clients, improve international relationships, enhance their skill set, command a higher salary, and foster cultural understanding. Proficiency in English also enhances a person’s skill set, making them more competitive in the global job market. It often leads to higher salaries, as employers value employees who can effectively communicate with international clients and partners.

Moreover, learning English promotes cultural understanding, allowing individuals to appreciate and engage with diverse perspectives, which is essential for strengthening international relationships in an increasingly interconnected world.

The growth of this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market. The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the shortage of trained professionals to teach English is a major challenge for the players operating in this market.

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Additionally, artificial intelligence (AI) & robot technology and e-learning are major trends in the global English language learning market.

English Language Learning Industry Overview: Latest Developments from Key Industry Players

In November 2023, Babbel (Germany) partnered with the FSC Indigenous Foundation (Panama), a global Indigenous organization working with and for Indigenous peoples worldwide, to offer English lessons to Indigenous Peoples around the world. Babbel will support Indigenous Peoples with the self-paced learning app as well as its live classes with teachers to learn English.In June 2022, Duolingo (U.S.) partnered with HBO Max (U.S.) for an HBO Original series, House of the Dragon. The company launched an updated High Valyrian course, the fictional language spoken in the show, including over 150 new words and more than 700 new sentences.In April 2022, Udemy (U.S.) partnered with WOONGJIN THINKBIG Co Ltd (South Korea), an education company, to expand the company’s global footprint, bringing Udemy and its corporate learning solution, Udemy Business, to more learners, instructors, and organizations in the Korean market.

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The English language learning market is segmented based on methodology (blended learning, offline learning, online learning), learning mode (self-learning apps and applications, tutoring (one-on-one learning, group learning), age group (<18 years, 18–20 years, 21–30 years, 31–40 years, >40 years), end user (individual learners, educational institutes (k-12, higher education), government bodies, corporate learners), and geography. The study also evaluates industry competitors and analyses the market at the regional and country levels.

Based on methodology, the global English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is estimated to account for the largest share of the English language learning market. This segment’s large market share is attributed to the increasing need for personalized learning for students, the rising importance of effective learning methodology, the increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the ability to manage to learn at individuals’ own pace, and flexibility. However, the online learning segment is projected to register the highest CAGR during the forecast period.

Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2024, the tutoring segment is estimated to account for the largest share of the English language learning market. This segment’s large market share is attributed to the increasing need for personalized and flexible one-to-one language learning experiences, growing investment in e-learning tools and technologies to enhance the teaching experience, and the increasing demand for cost-effective programs to address the knowledge gap in students. However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period.

Based on age group, the global English language learning market is segmented into <13 years, 13-17 years, 18- 20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the <13-17 years segment is expected to account for the largest share of the global English language learning market. The large market share of this segment is attributed to the increasing digitization of public schools, the rising number of English learners, the significant increase in smartphone users, the increasing demand for kids’ learning apps, the rising preference for interactive and engaging learning experiences, and increasing need for immersive and practical language practice. Moreover, the <13 years segment is projected to register the highest CAGR during the forecast period. The integration of immersive technologies like AR/VR to create practical and visually stimulating learning experiences further supports the rapid growth of the <13 years segment in the English language learning market.

Based on end user, the global English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes segment is further segmented into K-12 and higher education. In 2024, the individual learners segment is estimated to account for the largest share of the English language learning market. This segment’s large market share can be attributed to the increasing adoption of smart devices, greater internet penetration, the growing need for live content transmission on the internet to enhance brand engagement and reach students, and the rising number of established language learning platforms.

Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share of the English language learning market. This region’s large market share is attributed to factors such as the growing need for improved communication across borders, increased access to language learning platforms, rising investments in online language learning start-ups and small companies, and increasing government initiatives aimed at digitizing education. Additionally, rapid growth in internet and smartphone penetration, the rising adoption of AI-based language learning applications, an expanding middle-class population with higher disposable incomes, and the growing emphasis on English proficiency for better employment opportunities in global markets are further driving the region’s growth.

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The report also includes an extensive assessment of the key growth strategies adopted by the leading market participants between 2021 and 2023. The English Language Learning Market is consolidated and dominated by a few major players, namely Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

Scope of the Report:

English Language Learning Market Assessment—by Methodology 

Blended LearningOffline LearningOnline Learning

English Language Learning Market Assessment—by Learning Mode

Self-learning Apps and ApplicationsTutoringOne-on-One LearningGroup Learning

English Language Learning Market Assessment—by Age Group

<13 Years13-17 Years18-20 years21-30 years31-40 years>40 years

English Language Learning Market Assessment—by End User

Individual LearnersGovernment BodiesCorporate LearnersEducational InstitutesK–12Higher Education

English Language Learning Market Assessment—by Geography

North AmericaU.S.CanadaEuropeGermanyU.K.FranceItalySpainRussiaPolandNetherlandsBelgiumSwedenAustriaSwitzerlandFinlandNorwayTurkeyIrelandLuxembourgRest of EuropeAsia-PacificChinaJapanSouth KoreaIndiaIndonesiaAustralia & New ZealandTaiwanHong KongSingaporeMalaysiaVietnamRest of Asia-PacificLatin AmericaBrazilMexicoRest of Latin AmericaMiddle East & AfricaUAESaudi ArabiaRest of Middle East & Africa

Related Reports:

Online Language Learning Market Size, Share, Forecast, & Trends Analysis by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography – Global Forecast to 2031 – https://www.meticulousresearch.com/product/online-language-learning-market-5025

Online Language Tutoring Market by Learning Mode (One-on-one, Group), Age Group (<18 Years, 18–20 Years), Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography – Global Forecast to 2030 – https://www.meticulousresearch.com/product/online-language-tutoring-market-5691

Europe Online Language Learning Market, by Learning Mode (Self-learning Apps, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country – Forecast to 2030 – https://www.meticulousresearch.com/product/europe-online-language-learning-market-5549

North America Online Language Learning Market, by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country – Forecast to 2031 – https://www.meticulousresearch.com/product/north-america-online-language-learning-market-5550

Asia-Pacific Online Language Learning Market, by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country – Forecast to 2030 – https://www.meticulousresearch.com/product/asia-pacific-online-language-learning-market-5541

Language Learning Market by Age Group (<18 years, 18-20 years, 21-30 years, 31-40 years, >40 years), Language (English, Mandarin, Spanish, French, German, Italian, Japanese), End User (B2C, B2B), and Geography – Global Forecast to 2031 – https://www.meticulousresearch.com/product/language-learning-market-5561

Language Learning Apps Market by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography – Global Forecast to 2030 – https://www.meticulousresearch.com/product/language-learning-apps-market-5658

English Language Learning Market Research Summary

Particulars

Details

Number of Pages

291

Format

PDF

Forecast Period

2024–2031

Base Year

2023

CAGR (Value)

10.6 %

Market Size (Value)

USD 91.1 Billion by 2031

Segments Covered

By Methodology

Blended LearningOffline LearningOnline Learning

By Learning Mode

Group LearningSelf-learning Apps and Applications TutoringOne-on-One Learning

By Age Group

<13 Years13-17 Years18-20 years21-30 years31-40 years>40 years

By End User

Individual LearnersGovernment BodiesCorporate LearnersEducational Institutes K-12Higher Education

Countries Covered

North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Russia, Poland, Netherlands, Belgium, Sweden, Austria, Switzerland, Finland, Norway, Turkey, Ireland, Luxembourg, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Indonesia, Australia & New Zealand, Taiwan, Hongkong, Singapore, Malaysia, Vietnam, Rest of Asia-Pacific), Latin America (Brazil, Mexico, Rest of Latin America), and the Middle East & Africa (UAE, Saudi Arabia, Rest of Middle East & Africa)

Key Companies

Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

Contact:
Meticulous Market Research Pvt.Ltd.
1267 Willis St, Ste 200 Redding,
California, 96001, U.S.
USA: +1-646-781-8004
Europe: +44-203-868-8738
APAC: +91 744-7780008
Email- sales@meticulousresearch.com 
Visit Our Website: https://www.meticulousresearch.com/ 
Connect with us on LinkedIn- https://www.linkedin.com/company/meticulous-research 
Meticulousblog.org | Top Market Research Reports Blog – https://meticulousblog.org/ 
Content Source: https://www.meticulousresearch.com/pressrelease/32/english-language-learning-market

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Technology

SK hynix Begins Mass Production of 192GB SOCAMM2 ‘Setting a New Standard for AI Server Memory Performance’

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–     Mass production of 192GB high capacity products designed for the NVIDIA Vera Rubin platform
–     Maximizes power efficiency by featuring high density DRAM based on the latest 1cnm process
–     Company to closely collaborate with NVIDIA to solve bottlenecks in AI infrastructure and provide optimal performance

SEOUL, South Korea, April 19, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it has begun mass production of the 192GB SOCAMM2, a next-generation memory module standard based on the 1cnm process (sixth-generation of the 10-nanometer technology) LPDDR5X low-power DRAM.

SOCAMM2[1] is a module that adapts low-power memory – which was previously used mainly in mobile products like smartphones – for server environments. It is designed to be a primary memory solution for next-generation AI servers.

[1]SOCAMM2 (Small Outline Compression Attached Memory Module 2): An AI server–optimized memory module based on LPDDR. It offers a slim form factor and high scalability, while its compression connector enhances signal integrity and allows for easy module replacement

SK hynix emphasized that the 1cnm based SOCAMM2 product that is now in mass production delivers more than double the bandwidth with over 75% improved power efficiency compared to conventional RDIMM[2], providing an optimized solution for high performance AI operations.

[2]RDIMM (Registered Dual In-Line Memory Module): DRAM module for server/workstation that includes a register or buffer chip to relay address and command signals between the memory controller and DRAM chip in a memory module

In particular, the company noted that its SOCAMM2 products are designed for NVIDIA Vera Rubin platform.

SK hynix expects the new SOCAMM2 product will fundamentally resolve the memory bottlenecks encountered during the training and inference of large language model (LLM) with hundreds of billions of parameters, thereby playing a pivotal role in dramatically accelerating the processing speed of the overall system.

The company stated that with the AI market shifting focus from inference to training, SOCAMM2 is gaining significant attention as a next-generation memory solution capable of operating LLMs with low power consumption. To meet the demands of its global Cloud Service Provider (CSP) customers, SK hynix has not only been providing a supply portfolio, but also stabilized its mass production system early on.

“By supplying the 192GB SOCAMM2, SK hynix has established a new standard for AI memory performance,” Justin Kim, President & Head of AI Infra (CMO, Chief Marketing Officer) at SK hynix said. “We will solidify our position as the most trusted AI memory solution provider, through close collaboration with our global AI customers.”

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top-tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

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SOURCE SK hynix Inc.

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EBANX announces expansion into four Southeast Asian countries and Turkey, unlocking a USD 610 billion digital market

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Following the inauguration of its Asia-Pacific Headquarters in Singapore, EBANX brings its payments infrastructure to Thailand, Indonesia, Malaysia, Vietnam, and Turkey, opening access to more than 380 million consumers for global merchants

SINGAPORE, April 20, 2026 /PRNewswire/ — EBANX, a global technology company specializing in cross-border payment services for emerging markets, today announced it will begin operating in five new countries: Thailand, Indonesia, Malaysia, Vietnam, and Turkey. With this expansion, EBANX will have integrated payment methods across seven economies in Asia, including India and the Philippines. Combined, they represent a USD 610 billion opportunity in digital commerce and more than 1.1 billion consumers, according to data from Payments and Commerce Market Intelligence (PCMI) and World Data Lab (WDL) analyzed by EBANX. The five new markets alone account for 57% of that volume and 386 million of those consumers — whose spending is projected to grow 97% over the next decade, faster than regions like Europe, the US, and Canada, per WDL data featured in EBANX’s Beyond Borders 2026 study.

EBANX’s announcement follows a series of milestones in the region: the inauguration of its Asia-Pacific Headquarters in Singapore, a Major Payment Institution (MPI) license from the Monetary Authority of Singapore (MAS), and the appointment of Eduardo de Abreu as Chief Product Officer (CPO) and regional CEO of EBANX Singapore.

“Asia is where the world’s fastest-growing consumer base is, and also where some of the most ambitious digital companies are headquartered,” said João Del Valle, Co-founder and CEO of EBANX. “Our investment in the region allows us to be closer to both. Global companies need local payment infrastructure to reach Asian consumers, and Asian companies need that same expertise to sell internationally. The opportunity runs in both directions.”

Among the five new EBANX’s additions, Vietnam is the fastest-growing digital commerce market, with a 22% compound annual rate through 2027, according to PCMI projections — rising from USD 36 billion to USD 44 billion. The others are not far behind. Indonesia will expand 19% over the same period, from USD 106 billion to USD 125 billion. Turkey’s 15% growth takes it from USD 123 billion to USD 142 billion. Malaysia and Thailand round out the group at 16% and 15%, respectively.

As global merchants look to diversify beyond established markets like the U.S., Europe, Brazil, and Mexico, cross-border demand in these economies is already waiting for them: international transactions account for 30% of e-commerce volume in Thailand and Malaysia, and 28% in the Philippines.

EBANX’s operations in Indonesia, Thailand, and Turkey are already available to merchants, with Malaysia and Vietnam set to follow in the next quarter. These operations will be fully supported by EBANX’s APAC HQ in Singapore.

A region that skipped the card era

Southeast Asia’s payment landscape is structurally distinct from other emerging markets. EBANX’s new countries of payment operations largely bypassed card infrastructure entirely, going from cash straight to e-wallets and account-to-account (A2A) transfers. Combined, those two methods account for 65% of e-commerce in Thailand, 61% in Indonesia, 50% in the Philippines, 35% in Malaysia, and 21% in Vietnam, according to PCMI.

“This did not happen by accident,” explained Eduardo de Abreu, Chief Product Officer and regional CEO of EBANX Singapore. “Southeast Asia has one of the youngest, most digitally fluent consumer populations in the world. Many of them got their first smartphone before they ever had a bank account, and certainly before they had a credit card. Digital wallets and instant transfers solved a real problem for a generation that was already living online.”

According to WDL data analysed by EBANX, Southeast Asia and India are the only regions where Generation Z holds the largest share of online spending across all verticals, at 27%. Elsewhere in Asia, Generation X leads at 30% — nearly double Gen Z’s 18% share.

How to reach local consumers

That payment landscape has become a barrier for global companies looking to scale in the region. According to an EBANX survey with its merchants, its fragmentation and low card usage often lead to performance issues that prevent them from reaching local consumers.

“The global companies we talk to about Southeast Asia are no longer asking about the region’s potential; they are asking how to unlock that potential and achieve high conversion rates,” said Abreu. “Our APAC Headquarters in Singapore gives us the regulatory anchor and the operational proximity to build country-by-country solutions that actually convert. We have been working toward this expansion for years, and the infrastructure is ready.”

Considering the seven Asian countries in EBANX’s portfolio, the company will have integrated more than 20 payment methods across the region. Among them are some of the most widely used alternative payment methods in each market, such as digital wallets and account-to-account (A2A) transactions—like bank transfers and QR-based paymentsas well as credit and debit cards.

ABOUT EBANX

EBANX is the leading technology platform connecting global businesses to the world’s fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, the platform enables global businesses to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. With a global footprint, it established a technology and regulatory headquarters in Singapore in 2026. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end users alike.

For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

Media Contact:
Shan Huang
shan.huang@ahgstrategies.com 

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Agoda Report Highlights Opportunities for Japanese Hoteliers to Capture Asia’s Travelers as Only 34% Reach Advanced Localization

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Insights from Agoda’s latest report highlight how moving beyond basic localization can drive stronger revenue outcomes as Japan sees rising intra-Asia travel demand

SINGAPORE, April 20, 2026 /PRNewswire/ — Digital travel platform Agoda, in its latest deep dive report “Tailored to Win: Mastering Localization to Capture Asia’s Travelers in Japan“, reveals opportunities for Japanese hotels to capture more value from Asia’s fast-growing travel demand, with only 34% of properties having progressed beyond basic localization strategies.

Among surveyed properties, 71% of hotels at early stages of localization report positive revenue outcomes, compared to all hotels that have implemented more advanced localization, showing that while early efforts are delivering results, a more holistic approach maximizes commercial outcomes.

According to the Japan National Tourism Organization (JNTO), the market welcomed over 42 million international visitors in 2025, a 16% year-on-year increase, with Asian travelers accounting for over 80% of all arrivals.[1]  With such a high concentration of regional travelers, tailored strategies are becoming essential for hotels looking to better capture Japan’s Asian visitor market.

Agoda’s report highlights that with around 7 in 10 visitors coming from just five key Asian markets (South Korea, China, Taiwan, Hong Kong, and Thailand), hotels need to move beyond one-size-fits-all strategies and tailor their offerings to the distinct preferences of each market, whether through localized digital payment options, language support or culturally relevant on-site experiences. Hotels that adopt this more integrated approach are already seeing results, with around 80% of surveyed hoteliers reporting improvements in bookings.

“Only 34% of hotels have reached advanced stages of localization today with real opportunity lying in accelerating these efforts across the guest experience,” said Tadashi Ikai, Senior Country Director for Japan at Agoda. “By closing gaps across payments, language, and cultural understanding, hotels can better connect with Japan’s highly concentrated Asian traveler base and turn this into a sustained competitive advantage.”

Despite the potential results, Japanese hotels face several challenges in advancing localization efforts. According to the report, hoteliers cite limitations in payment integrations and marketing resources (each at 51%) as key barriers, alongside gaps in foreign language capabilities and awareness of cultural norms (each at 49%). These constraints continue to slow the adoption of more advanced, market-specific strategies.

As Japan’s tourism landscape becomes increasingly shaped by regional travel, the ability to deliver culturally attuned and localized guest experiences is becoming a key differentiator. To help partners navigate these challenges, Agoda’s report includes targeted “Quick Wins” based on traveler motivations:

South Korean Travelers: Seeks cultural exploration and unique local experiencesChinese Travelers: Spends more on experiences such as dining and activities rather than accommodationTaiwanese Travelers: Strongly motivated by culinary exploration and wellness experiencesHong Kong Travelers: Frequent, tech-savvy repeat visitors who value flexibility and convenienceThai Travelers: Often travel in families and favor budget-conscious, short-haul getaways

Agoda’s digital suite for localization draws on a global network of over 6 million diverse accommodations across markets, enabling partners to better align their offerings with the preferences of different traveler segments. With support for 39 languages, multi-currency payment options, and 24/7 customer support, Agoda helps hotels deliver more seamless and locally relevant experiences. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns further support partners in localizing effectively. Through Agoda’s platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.

To explore how practical localization tips and actionable insights can help hotels capture more value from Asia’s diverse traveler base, download the full report at https://ago-da.co/4bAITjm.

[1] Japan National Tourism Organization (JNTO) (2025), “Tourism Statistics Database – Inbound Travel to Japan (Annual Data 2025).”
Available at: https://www.tourism.jp/en/tourism-database/stats/inbound/

 

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