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Fraud detection, face payments and real-time cross border payments key trends for 2025: Phi Commerce

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Phi Commerce envisages five key payment trends to emerge in 2025

MUMBAI, India, Dec. 26, 2024 /PRNewswire/ — In the past few years, digital payments have transformed the way Indians conduct financial transactions, driven by the explosive growth of Unified Payments Interface (UPI). Indian policymakers have facilitated a payments ecosystem in the country like never before, that consumers have begun to come to terms with a new ease of transacting, which has also thrown up challenges of its own.

2024 saw significant changes in the payments landscape, with frameworks drawn for features like conversational voice payments, credit lines, UPI vouchers and UPI Circle. These enhancements aim to improve user convenience and broaden the adoption of digital payments. UPI has also become a global role model in payments, with several countries in Asia, Africa and South America engaging the National Payments Corporation of India to develop digital payment systems modelled after UPI, with launches anticipated by early 2027. 2024 also saw the Reserve Bank of India conducting a digital currency pilot, with major payment firms like Google Pay, PhonePe, and Amazon Pay seeking to participate, indicating a move towards integrating central bank digital currencies (CBDCs) into the payment ecosystem.

As a provider of digital payments like UPI to enterprise clients, Phi Commerce envisages five key payment trends to emerge in 2025, after consistent deliberations with its ecosystem partners. These touch upon the emerging growth of AI-enabled fraud prevention tools, growing popularity of cross border payments, unified lending interface, interoperable mobile wallets and biometric payments.

AI-enabled Digital Fraud Detection

According to the Reserve Bank of India (RBI), domestic payment fraud increased by 70.64% in six months, reaching Rs 2,604 crore by March 2024, up from Rs 1,526 crore during the same period the previous year. The number of fraud cases also spiked, increasing to 15.51 lakh from 11.5 lakh in the prior six months.

As a result of the dynamic nature of threats in line with technology advancements in payments, traditional fraud detection systems that use rule-based frameworks to identify suspicious transactions are no longer effective. In the current context, prevention must be prioritised over detection and artificial intelligence (AI) could help address these issues a lot more efficiently. AI-enabled tools aim to offer proactive and predictive fraud detection tools against incidents like deepfake videos and sophisticated phishing scams. Financial institutions are turning to AI-powered fraud detection systems to analyse vast datasets in real time, identifying and neutralizing threats effectively. Security has become the foremost challenge for the payments industry as fintech innovations are on the rise, which is adding to the volumes of transactions.

Real-Time Cross-Border Payments

The domestic payment ecosystem is witnessing a global transformation, driven by the international interoperability of UPI. In FY2024, cross-border UPI transactions surged by 150%, according to NPCI data, reflecting robust adoption and rising consumer confidence. Looking ahead, the integration of central bank digital currencies (CBDCs) and stablecoins into real-time cross-border payment frameworks is set to revolutionise global financial transactions. These advancements promise to significantly reduce transaction costs, enhance processing speeds, and provide seamless payment experiences, thereby catalysing international trade and economic growth.

Unified Lending Interface

The Unified Lending Interface (ULI) framework introduced by the Reserve Bank of India will emerge as a transformational tool to address the last mile gap in India’s lending landscape, much like the way UPI transformed the retail payments landscape. ULI will simplify access to credit by integrating various stakeholders in the lending ecosystem, such as banks, NBFCs, digital lending platforms, and regulators, through a common platform using the plug-and-play model. And this will essentially help the under-banked communities more (read farmers, MSMEs etc), as lending institutions will now have access to borrowers’ digitised records lying with state or central databases, account aggregators, credit bureaus, financial institutions and so on.

Digital Wallet and Interoperability

India’s widespread adoption of digital wallets is paving the way for their seamless integration with card-based payment systems, eliminating silos and offering consumers unparalleled convenience. As per a GlobalData report, the value of mobile wallet transactions in India expanded at a compound growth rate of 72.1% to reach US$2.5 trillion, from 2019 to 2023. Digital wallets now make up for 25% of total payments in India, while UPI dominates 80% of retail transactions (RBI Payments Data 2024). Interoperable digital wallets that support multiple payment networks and protocols, enabling users to transact across various merchants and service providers, is the way forward, and 2025 will see more action on that front.

Face-based Payments

The Reserve Bank of India’s (RBI) move to allow non-OTP methods, such as biometric authentication for the second payment factor, opens the door to face-based payment systems. Facial recognition can offer a seamless and secure alternative to traditional OTP-based methods, eliminating the dependence on mobile networks or SMS delivery.

In the Indian context, this innovation could significantly enhance the user experience, especially in regions with inconsistent mobile connectivity. It also addresses challenges like SIM-swapping fraud or delays in receiving OTPs. Facial recognition leverages advanced AI and biometric data, ensuring both convenience and security, critical in high-volume and low-value transactions like those in retail or transit systems.

This shift aligns with India’s growing digital payment ecosystem, where Aadhaar-enabled authentication has already laid a robust foundation for biometric verification. For merchants, it reduces friction at checkout points, and for consumers, it means faster transactions without additional devices.

About Phi Commerce

Digital payments company Phi Commerce offers omnichannel payment solutions to enterprises that enable them smooth and flexible payments across all consumer touchpoints — browser, mobile, in-store and remote. A payment aggregator payment gateway (PAPG) licence holder from the Reserve Bank of India, Phi Commerce offers a unified omnichannel digital payment platform catering to both B2B and B2C payment requirements for businesses worldwide. The company, backed by investors like Beenext Singapore and Opus Ventures, has offices in Mumbai, Pune, and Singapore, with plans afoot to expand into Southeast Asia, Japan and the Middle East. Phi Commerce had won the ‘Best in Class Payment Startup in Established Fintech Category’ at the 2024 Assocham Annual Fintech Excellence Awards.

 

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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