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Gift Card Market to Grow by USD 1.1 Billion (2024-2028), Driven by E-Commerce Growth and AI Redefining the Market Landscape – Technavio

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NEW YORK, Jan. 6, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global gift card market size is estimated to grow by USD 1.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 14.46% during the forecast period. Growth of e-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards poses a challenge. Key market players include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc..

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Gift Card Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.46%

Market growth 2024-2028

USD 1100 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.01

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, Australia, Japan, UK, and Germany

Key companies profiled

Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.

Market Driver

Gift cards have become a popular trend in both physical and digital retail spaces. Prepaid cards loaded with a specific amount of money are widely used for various payments at stores, websites, restaurants, and even for experiences like travel and OTT platforms. Consumers love the convenience of gifting without the hassle of carrying cash or tangible gifts. Businesses, retailers or brands, other businesses, and corporate clients use gift cards as rewards & incentives for customer loyalty, employee engagement, and B2B sales. Digital gifting options have gained popularity among younger generations, especially Millennials and Gen Z, who prefer cashless transactions and e-commerce activities. Impacting factors include loyalty programs, customer behavior, internet penetration, and the Demonetization and Digital India initiatives. Market participants include FinTechs, PayTechs, and mobile wallets, offering digital platforms for gifting, making the process more practical, customizable, and environmentally friendly. Strategic alliances between retailers, travel companies, and content platforms like SonyLiv, Zee5, MakeMyTrip, Yatra, Cleartrip, Thomas Cook, Ola, Starbucks, Domino’s, Chaayos, and E-Commerce Market have further boosted the trend. Gift cards serve as a marketing tool for brand owners, offering tax-advantage cards, e-gifting, M-commerce, and E-commerce options. 

An increasing trend among vendors is the launch of open-loop gift cards instead of closed-loop ones. Open-loop cards, which are not limited to a specific business and are branded with payment card processors like Visa, MasterCard, and American Express, offer greater flexibility for customers. With acceptance almost everywhere, these cards have gained popularity. InComm Payments, a leading UK-based company, introduced Vanilla Go, a global open-loop gift card brand, several years ago. Continuous innovation in this segment is driving growth for vendors. 

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 Market Challenges

Gift cards have become a popular payment method for consumers during special occasions like birthdays, holidays, and other celebrations. Prepaid cards, offering an amount of money for payment at various stores, websites, restaurants, and retail establishments, have gained traction among businesses and individuals alike. For the giver, convenience is a key factor, as digital gifting options allow for instant delivery. However, challenges persist. Consumers prefer tangible gifts, and younger generations, including Millennials and Gen Z, increasingly opt for cashless transactions. Retailers and brands, other businesses, and corporate clients use gift cards as rewards & incentives, employee engagement tools, and marketing strategies. Impacting factors include loyalty programs, customer behavior, internet penetration, and the growing popularity of mobile wallets and digital platforms. In the retail sectors, travel companies, OTT platforms like SonyLiv and Zee5, and food chains such as MakeMyTrip, Yatra, Cleartrip, Ola, Starbucks, Domino’s, and Chaayos, have embraced gift cards as a strategic alliance to boost sales, cash flow, and customer loyalty. Digital services, including e-commerce marketplaces and spa services, have also seen in demand for digital gifting options. The challenges for market participants include tax-advantage cards, e-gifting, M commerce, and e-commerce, as well as the need for strategic alliances and the integration of digital cards, virtual cards, and mobile gift cards into their offerings. The impact of demetization, the Demonetization initiative, and FinTechs and PayTechs on the payment methods and customer journeys in physical retail spaces and online retail spaces continues to shape the gift card market.Gift cards offer an additional spending opportunity beyond the initial credit. However, they come with certain challenges. For instance, some cards have expiration dates, requiring users to utilize them within a specified timeframe. With busy schedules, this may result in unused funds or even the loss of the card. Additionally, gift cards are available in various denominations, leading to leftover balances after purchases. These unused amounts cannot be refunded or transferred, resulting in wasted funds. To mitigate these issues, consider digital gift cards or setting reminders for expiration dates.

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Segment Overview 

This gift card market report extensively covers market segmentation by

Type 1.1 E-gifts cards1.2 Physical gift cardsDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 E-gifts cards- E-gift cards have become a popular and convenient gifting solution in the retail sector, offering enhanced versatility and flexibility over traditional physical cards. These digital cards are instantly delivered via email, eliminating logistical barriers and serving as a suitable last-minute gifting option for consumers with busy lifestyles. The growth of e-gift cards is driven by the increasing digitalization of the retail industry and the convenience they offer to both senders and receivers. In the corporate sector, e-gift cards have gained traction as a preferred gifting option for employees, clients, and stakeholders, reducing the effort required to select personalized gifts. Vendors benefit from e-gift cards as they eliminate printing costs and can be easily integrated with their core products and services, increasing operational efficiencies. The launch of full-service gift card malls, such as TheGiftCardShop.com by InComm Payments, further simplifies the process of sending e-gifts. These factors are expected to fuel the growth of the e-gift card segment in the market during the forecast period.

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Research Analysis

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These plastic or digital cards allow the recipient to use a specific amount of money for payment at various stores, websites, restaurants, and businesses. The convenience of gift cards makes them a popular choice for consumers, especially younger generations, who prefer e-gifting, M commerce, and e-commerce. Consumer behavior trends show an increasing preference for gift cards as they offer flexibility and convenience. Retail outlets, restaurants, and businesses use gift cards as a marketing tool to boost sales and customer loyalty. Strategic alliances between brands and card issuers further expand the reach of gift cards. Digital and virtual cards add to the convenience, allowing instant delivery and easy redemption. Mobile gift cards offer contactless payment options, making them a preferred choice during the pandemic. With the rise of e-commerce and m-commerce, gift cards have become an essential component of the retail landscape.

Market Research Overview

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These cards allow the giver to load an amount of money onto a card, which can be used for payment at various stores, websites, restaurants, and businesses. The recipient enjoys the convenience of making cashless transactions for their purchases, especially during special occasions like birthdays, holidays, or other celebratory events. Digital gifting options have become increasingly popular among consumers, especially younger generations such as Millennials and Gen Z. With the rise of mobile wallets and digital platforms, consumers can now send digital gift cards to their loved ones online. This trend is impacting various retail sectors, including travel companies, OTT platforms like SonyLiv and Zee5, food chains such as Starbucks, Domino’s, and Chaayos, and e-commerce marketplaces. Factors like loyalty programs, customer behavior, and internet penetration are driving the growth of the gift card market. Brands and retailers use gift cards as a marketing tool to boost sales, customer engagement, and cash flow. Other businesses, including corporates and individual users, also use gift cards for B2B sales, employee engagement, and tax-advantage cards. The convenience, customizability, and practicality of gift cards make them a preferred choice for consumers. Moreover, the growing trend of e-gifting, M commerce, and strategic alliances between digital services and physical retail spaces are further expanding the market’s reach. The impact of the Digital India initiative and demonetization on e-commerce activities have also contributed to the growth of the gift card market. FinTechs and PayTechs have entered the market, offering innovative payment methods and customer journeys, making it a dynamic and exciting space to watch.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeE-gifts CardsPhysical Gift CardsDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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KarbunWise Introduces Fast, Cost-Effective LCA Platform for the LEED v5 Era at Greenbuild 2026 in New York

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October 23, 2026

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NEW YORK  , Oct. 23, 2026 /PRNewswire/ — As global property developers, architects, and manufacturers face rigorous new green building standards and cross-border carbon scrutiny, KarbunWise, an enterprise climate technology and advisory firm, announced its formal participation in the Greenbuild International Conference + Expo 2026 in New York City.

Exhibiting under this year’s Greenbuild theme, “Invest for Impact,” KarbunWise has launched a modern, cost-effective software to enable real estate developers, AEC (Architecture, Engineering, and Construction) firms, and industrial manufacturers to automate complex Life Cycle Assessments (LCA) and Environmental Product Declarations (EPDs) with verifiable, audit-grade accuracy.

With the rollout of LEED v5, Whole-Building Life Cycle Assessments (WBLCA) and embodied carbon tracking have evolved from optional bonus credits into non-negotiable prerequisites. This is likely to scale the adoption of LCAs, and KarbunWise offers an alternative to legacy incumbent players that are expensive and not customer-centric. KarbunWise’s product translates Building Information Modeling (BIM) data and factory-floor inputs directly into submission-ready WBLCA models (aligned with MRp2 and MRc2 credits).

Representing KarbunWise at the Jacob K. Javits Convention Center were the founders, Arjun Vijayaragavan and Divya Sukumar. “For years, carbon accounting and life cycle assessments were treated as passive, check-the-box exercises. Today, with LEED v5 mandating embodied carbon baselines and global supply chains enforcing strict transparency, carbon data has become commercial infrastructure. Bringing our platform to North America at Greenbuild marks a pivotal step in our mission to make sustainability data as trusted and audit-ready as financial data for 10,000 enterprises worldwide.” said Arjun Vijayaragavan, Founder & CEO of KarbunWise.

To accelerate adoption across US project teams, KarbunWise also announced a major Greenbuild show initiative: free first-year platform access for qualifying architecture firms, consultants, and developers visiting Booth #1044 during expo, backed by continuous 24/7 technical support from certified LCA practitioners.

Already trusted by more than 100 organisations across the UK, Middle East, and India, including listed conglomerates, leading bedding manufacturers, and global infrastructure contractors, KarbunWise’s platform connects over 200,000 verified LCA datapoints across international databases, including USLCI, Ecoinvent, and ÖKOBAUDAT.

About KarbunWise:

Founded in 2023, KarbunWise is an enterprise climate technology and advisory firm building the trust layer for global sustainability. The company combines an integrated, cloud-based software platform with deep consulting expertise to transform complex carbon and ESG data into audit-ready proof for regulators, enterprise buyers, and investors.

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Curios Launches Video-on-Demand Tools for Filmmakers as Vimeo On Demand Shuts Down

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October 23, 2026

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The direct-to-fan marketplace gives independent filmmakers a new home to sell films, series, and memberships, with help migrating from Vimeo

AUSTIN, Texas, Oct. 23, 2026 /PRNewswire-PRWeb/ — Curios, the direct-to-fan entertainment marketplace, has launched a full set of video-on-demand tools for independent filmmakers and video creators. The launch gives creators affected by the closure of Vimeo On Demand a new place to sell their work directly to audiences, keep their sales revenue, and hold on to the customer relationships they have spent years building.

Vimeo is phasing out its On Demand service in stages. New uploads were blocked on August 22, 2026, and new purchases and subscriptions stopped on September 21, 2026. Final seller payouts were processed on September 24, and the platform will shut down completely on November 20, 2026. On that date, all Vimeo On Demand storefronts and purchase pages go offline, and viewers lose access to the films and series they previously bought or rented.

For filmmakers, the impact is immediate. Sales have already stopped, so every week without a new storefront means lost revenue. And with Vimeo only allowing sellers to export buyers who opted in to updates, many creators risk losing touch with a large part of their audience.

“Every time a platform shuts down, creators get a painful reminder that they never really owned their audience,” said Grant Powell, founder of Curios. “Filmmakers on Vimeo On Demand did everything right, and they’re still losing their storefront. We launched Curios so that can’t happen. You sell directly, you keep your revenue, and every buyer’s contact details are yours to keep, whatever happens next.”

A complete home for independent film

Curios gives filmmakers flexible ways to sell, including full support for TVOD and SVOD, with possible plans for AVOD in the future. Creators can sell titles to own permanently (Electronic sell-through / EST), for one-time rental (Download-to-rent / DTR), offer pay-per-view (PPV) access for events and premieres, and run subscription memberships covering an entire catalog, a single series, or selected titles.

Pre-orders, timed releases, and limited quantities help build excitement around a launch. Bundles and deluxe editions, automated upsells and cross-sells, coupons, and an affiliate program help filmmakers grow each sale and reach new audiences. Free claims let creators give away trailers, extras, or short films in exchange for viewers’ email addresses.

Filmmakers decide whether each title is streaming-only or downloadable. Buyers watch in the Curios mobile app, where films and series sit alongside ebooks, audiobooks, and music. To help creators get started, Curios has also published pricing guidance for film, suggesting typical ranges of $9.99 to $29.99 for titles sold to own.

Better economics and full access to buyers

Curios takes no commission on sales, so creators keep their full sale price. They pay for platform access through a Curios subscription, with a free plan available and no credit card required to sign up. As merchant of record, Curios collects and files sales tax and VAT worldwide, removing a major administrative burden for independent creators.

Filmmakers on Curios receive the contact details of every buyer, along with sales, traffic, and viewing analytics, so they can see how audiences engage with their work and market future releases directly.

Moving from Vimeo On Demand in three steps

Curios has published an automatic importer, and a step-by-step migration guide for Vimeo On Demand sellers. Filmmakers simply connect with Vimeo account to Curios, then Curios automatically migrates their original files, trailers, extras, and artwork directly from Vimeo. Finally, they replace their old Vimeo On Demand links with a single Curios link and let their fans know where to find them.

Curios will also import a filmmaker’s existing Vimeo buyers who opted in to updates. Imported customers will find the films they already own waiting in their Curios library, ready to watch, so viewers who were about to lose access can keep enjoying the work they paid for. Customer lists from other platforms can be imported as well.

Curios is continuing to expand its video tools, with caption and subtitle uploads, region restrictions, country-specific pricing, and smart TV apps currently in development.

Filmmakers can create a free account and read the full migration guide at studio.curios.com.

About Curios

Curios is a direct-to-fan entertainment and content marketplace helping creators publish, promote, sell, and distribute their work directly to audiences. Built for authors, musicians, filmmakers, comedians, and creators of all kinds, Curios supports digital and physical formats in one place.

Creators keep 100% of every sale, retain full ownership of their work, and get direct access to customer data. As merchant of record, Curios handles sales tax, along with customer support, content delivery, fraud disputes, and fast payouts, giving creators the infrastructure to sell direct without having to build it themselves.

Media Contact

Grant Powell, Curios, Inc, 1 3102952129, support@curios.com, https://www.curios.com

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Violet PR Wins Five PRSA-NJ Awards for Campaigns Driving Economic Growth and Innovation

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October 23, 2026

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Award-winning media relations initiatives generated hundreds of news stories for clients

MONTCLAIR, N.J., Oct. 23, 2026 /PRNewswire/ — Violet PR, a national public relations agency specializing in economic development and place branding, has earned five awards from the Public Relations Society of America’s New Jersey Chapter (PRSA-NJ). Together, the campaigns generated more than 425 earned media placements in national, international, regional and niche outlets.

The winning programs ranged from launching a major fitness facility and promoting the growing film industry in New Jersey to showcasing Pittsburgh International Airport’s new terminal, navigating international trade uncertainty in Topeka, Kan., and positioning the Brooklyn Navy Yard as an innovation hub.

“These awards reflect the range of challenges our team helps clients navigate – including building support for emerging industries and elevating major infrastructure investments,” said April Mason, CEO and founder of Violet PR. “Whether we’re promoting a new airport terminal or helping a community navigate international trade uncertainty, our job is to uncover the stories that matter, connect them with influential audiences and deliver results that support our clients’ broader goals.”

For the New Jersey Economic Development Authority (NJEDA), Violet PR’s “Hollywood East: New Jersey Takes Center Stage” campaign earned PRSA-NJ recognition in the “Community Relations” category. Working with the New Jersey Motion Picture & Television Commission and NJEDA, the agency helped build support for the state’s expanding film and television industry by highlighting its economic impact, career opportunities and benefits for local businesses and communities. Over 10 months, the campaign generated 38 earned media placements and more than 336 million impressions.

Violet PR also earned an “Events” award for “Building More Than Muscle: Launching a New Jersey Success Story,” developed for Iron Culture’s new flagship gym in West Orange, N.J. The campaign promoted the grand opening of the $10 million fitness facility, bringing together elected officials, business leaders and community members while generating 45 earned media placements.

The Montclair, N.J.-headquartered agency also won a “Media Relations” award for its campaign, “Brooklyn Navy Yard: From Shipyard to Innovation Engine,” which spotlighted the historic waterfront campus’s transformation into a hub for advanced manufacturing, entrepreneurship and innovation. The campaign generated 85 earned media placements, reaching an audience of 662 million.

The agency’s national work was recognized as well. The “Ready for Takeoff: Commemorating Pittsburgh’s New Airport Opening (2025)” campaign for Pittsburgh International Airport (PIT) earned an award in the “Public Affairs” category. Violet PR executed a strategic communications campaign surrounding the opening of PIT’s new terminal, securing more than 200 earned media placements across national news, business, travel and aviation outlets, with a combined audience reach exceeding 525 million.

In Topeka, Kan., Violet PR’s “The U.S. City Bridging Borders: How Topeka Tackled Tariffs” campaign was recognized in the “PR on a Shoestring Budget” category. As rising U.S.-Canada tariffs threatened up to 20% of local jobs, the agency transformed a complex international trade issue into a compelling story about the economic ties between Kansas and Canada. With a budget of just $10,000 over two months, the campaign secured 57 media placements, with an estimated reach of 224 million.

“What makes these awards especially meaningful is that they recognize five very different campaigns, each requiring a tailored strategy, creative thinking and close collaboration with our clients,” said Christina Forrest, vice president, Violet PR. “We take pride in developing strategic campaigns that deliver meaningful results for our clients, and we’re grateful to PRSA-NJ for the honor.”

The PRSA-NJ Pyramid Awards recognize excellence in public relations and communications, honoring the strategy, creativity and impact of agencies and in-house teams across New Jersey and beyond.

Violet PR continues to earn national recognition for its growth and economic development industry expertise. The agency ranked No. 96 on O’Dwyer’s 2026 list of independent public relations firms following 22.6% year-over-year growth in 2025 and has appeared on the Inc. 5000 list for three consecutive years. Violet PR opened its second office in New York City this year.

About Violet PR

Violet PR is an award-winning public relations firm, recognized nationally as a top agency specializing in economic development, commercial real estate and place branding. The agency partners with cities, states, regions, developers, destinations and mission-driven organizations to build visibility through earned media, thought leadership, social media and strategic storytelling.

Founded in 2010, Violet PR helps clients attract investment, business growth, visitors and talent through earned media campaigns. For more information, visit www.violetpr.com.

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