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Gift Card Market to Grow by USD 1.1 Billion (2024-2028), Driven by E-Commerce Growth and AI Redefining the Market Landscape – Technavio

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NEW YORK, Jan. 6, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global gift card market size is estimated to grow by USD 1.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 14.46% during the forecast period. Growth of e-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards poses a challenge. Key market players include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc..

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Gift Card Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.46%

Market growth 2024-2028

USD 1100 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.01

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, Australia, Japan, UK, and Germany

Key companies profiled

Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.

Market Driver

Gift cards have become a popular trend in both physical and digital retail spaces. Prepaid cards loaded with a specific amount of money are widely used for various payments at stores, websites, restaurants, and even for experiences like travel and OTT platforms. Consumers love the convenience of gifting without the hassle of carrying cash or tangible gifts. Businesses, retailers or brands, other businesses, and corporate clients use gift cards as rewards & incentives for customer loyalty, employee engagement, and B2B sales. Digital gifting options have gained popularity among younger generations, especially Millennials and Gen Z, who prefer cashless transactions and e-commerce activities. Impacting factors include loyalty programs, customer behavior, internet penetration, and the Demonetization and Digital India initiatives. Market participants include FinTechs, PayTechs, and mobile wallets, offering digital platforms for gifting, making the process more practical, customizable, and environmentally friendly. Strategic alliances between retailers, travel companies, and content platforms like SonyLiv, Zee5, MakeMyTrip, Yatra, Cleartrip, Thomas Cook, Ola, Starbucks, Domino’s, Chaayos, and E-Commerce Market have further boosted the trend. Gift cards serve as a marketing tool for brand owners, offering tax-advantage cards, e-gifting, M-commerce, and E-commerce options. 

An increasing trend among vendors is the launch of open-loop gift cards instead of closed-loop ones. Open-loop cards, which are not limited to a specific business and are branded with payment card processors like Visa, MasterCard, and American Express, offer greater flexibility for customers. With acceptance almost everywhere, these cards have gained popularity. InComm Payments, a leading UK-based company, introduced Vanilla Go, a global open-loop gift card brand, several years ago. Continuous innovation in this segment is driving growth for vendors. 

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 Market Challenges

Gift cards have become a popular payment method for consumers during special occasions like birthdays, holidays, and other celebrations. Prepaid cards, offering an amount of money for payment at various stores, websites, restaurants, and retail establishments, have gained traction among businesses and individuals alike. For the giver, convenience is a key factor, as digital gifting options allow for instant delivery. However, challenges persist. Consumers prefer tangible gifts, and younger generations, including Millennials and Gen Z, increasingly opt for cashless transactions. Retailers and brands, other businesses, and corporate clients use gift cards as rewards & incentives, employee engagement tools, and marketing strategies. Impacting factors include loyalty programs, customer behavior, internet penetration, and the growing popularity of mobile wallets and digital platforms. In the retail sectors, travel companies, OTT platforms like SonyLiv and Zee5, and food chains such as MakeMyTrip, Yatra, Cleartrip, Ola, Starbucks, Domino’s, and Chaayos, have embraced gift cards as a strategic alliance to boost sales, cash flow, and customer loyalty. Digital services, including e-commerce marketplaces and spa services, have also seen in demand for digital gifting options. The challenges for market participants include tax-advantage cards, e-gifting, M commerce, and e-commerce, as well as the need for strategic alliances and the integration of digital cards, virtual cards, and mobile gift cards into their offerings. The impact of demetization, the Demonetization initiative, and FinTechs and PayTechs on the payment methods and customer journeys in physical retail spaces and online retail spaces continues to shape the gift card market.Gift cards offer an additional spending opportunity beyond the initial credit. However, they come with certain challenges. For instance, some cards have expiration dates, requiring users to utilize them within a specified timeframe. With busy schedules, this may result in unused funds or even the loss of the card. Additionally, gift cards are available in various denominations, leading to leftover balances after purchases. These unused amounts cannot be refunded or transferred, resulting in wasted funds. To mitigate these issues, consider digital gift cards or setting reminders for expiration dates.

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Segment Overview 

This gift card market report extensively covers market segmentation by

Type 1.1 E-gifts cards1.2 Physical gift cardsDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 E-gifts cards- E-gift cards have become a popular and convenient gifting solution in the retail sector, offering enhanced versatility and flexibility over traditional physical cards. These digital cards are instantly delivered via email, eliminating logistical barriers and serving as a suitable last-minute gifting option for consumers with busy lifestyles. The growth of e-gift cards is driven by the increasing digitalization of the retail industry and the convenience they offer to both senders and receivers. In the corporate sector, e-gift cards have gained traction as a preferred gifting option for employees, clients, and stakeholders, reducing the effort required to select personalized gifts. Vendors benefit from e-gift cards as they eliminate printing costs and can be easily integrated with their core products and services, increasing operational efficiencies. The launch of full-service gift card malls, such as TheGiftCardShop.com by InComm Payments, further simplifies the process of sending e-gifts. These factors are expected to fuel the growth of the e-gift card segment in the market during the forecast period.

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Research Analysis

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These plastic or digital cards allow the recipient to use a specific amount of money for payment at various stores, websites, restaurants, and businesses. The convenience of gift cards makes them a popular choice for consumers, especially younger generations, who prefer e-gifting, M commerce, and e-commerce. Consumer behavior trends show an increasing preference for gift cards as they offer flexibility and convenience. Retail outlets, restaurants, and businesses use gift cards as a marketing tool to boost sales and customer loyalty. Strategic alliances between brands and card issuers further expand the reach of gift cards. Digital and virtual cards add to the convenience, allowing instant delivery and easy redemption. Mobile gift cards offer contactless payment options, making them a preferred choice during the pandemic. With the rise of e-commerce and m-commerce, gift cards have become an essential component of the retail landscape.

Market Research Overview

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These cards allow the giver to load an amount of money onto a card, which can be used for payment at various stores, websites, restaurants, and businesses. The recipient enjoys the convenience of making cashless transactions for their purchases, especially during special occasions like birthdays, holidays, or other celebratory events. Digital gifting options have become increasingly popular among consumers, especially younger generations such as Millennials and Gen Z. With the rise of mobile wallets and digital platforms, consumers can now send digital gift cards to their loved ones online. This trend is impacting various retail sectors, including travel companies, OTT platforms like SonyLiv and Zee5, food chains such as Starbucks, Domino’s, and Chaayos, and e-commerce marketplaces. Factors like loyalty programs, customer behavior, and internet penetration are driving the growth of the gift card market. Brands and retailers use gift cards as a marketing tool to boost sales, customer engagement, and cash flow. Other businesses, including corporates and individual users, also use gift cards for B2B sales, employee engagement, and tax-advantage cards. The convenience, customizability, and practicality of gift cards make them a preferred choice for consumers. Moreover, the growing trend of e-gifting, M commerce, and strategic alliances between digital services and physical retail spaces are further expanding the market’s reach. The impact of the Digital India initiative and demonetization on e-commerce activities have also contributed to the growth of the gift card market. FinTechs and PayTechs have entered the market, offering innovative payment methods and customer journeys, making it a dynamic and exciting space to watch.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeE-gifts CardsPhysical Gift CardsDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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commercetools Recognized as a Top Performer with 24 Medals in the 2026 Paradigm B2B Combine Reports

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Independent analyst firm Paradigm B2B recognizes commercetools across all 24 categories evaluated in its 2026 Enterprise and Midmarket Combine reports.commercetools earns 24 medals, including 16 gold, in strategic categories including Vision & Strategy, Ability to Execute, Customer Service & Support and Site Search.Recognition reinforces commercetools’ continued innovation for B2B enterprises seeking to modernize digital commerce for the AI era.

BOSTON, July 20, 2026 /PRNewswire/ — commercetools, the global leader in autonomous commerce, today announced it has been recognized as one of the strongest-performing vendors in the 2026 Paradigm B2B Combine reports, earning recognition in every category evaluated in both the Enterprise and Midmarket editions.

Published annually by Paradigm B2B, the Combine reports evaluate leading B2B commerce platforms across product capabilities, strategy, execution and customer success. Unlike traditional analyst reports that rank vendors against one another, the Combine reports independently assess vendors across 12 individual strategic and product capability categories using 38 weighted criteria, customer feedback and in-depth product evaluations.

The approach enables organizations to assess vendors according to the capabilities that matter most to their business rather than relying on a single overall ranking. This year, commercetools earned 24 medals across the two reports, including 16 gold medals, receiving recognition in every category evaluated across both the Enterprise and Midmarket editions.

“Our B2B customers are navigating one of the biggest shifts digital commerce has experienced, as AI changes how businesses sell and how buyers purchase,” said Doug McNary, Chief Executive Officer at commercetools. “This recognition validates both the strength of our platform today and our commitment to helping enterprises modernize faster for the AI era and prepare for agentic and B2B autonomous commerce. We’re proud to be recognized not only for product innovation, but also for execution, customer success and long-term vision.”

The results reinforce commercetools’ strength across both strategic business capabilities, including vision, execution and customer success, and core commerce functionality spanning search, transaction management, promotions and integrations.

Among the most significant improvements this year was Site Search, where commercetools advanced from Bronze to Gold in both the Enterprise and Midmarket evaluations, reflecting continued investment in delivering faster, more intelligent product discovery experiences for complex B2B catalogs and buying journeys.

The recognition reflects commercetools’ continued investment in helping enterprises build AI-ready digital commerce architectures. Over the past year, the company has expanded its platform Sphere with innovations that reduce the commercial and technical barriers to enterprise commerce modernization, including:

commercetools for Builders: Enables enterprises to build production-grade B2B commerce experiences in days using AI-powered development tools.Commerce Integration Layer: Simplifies integrations across enterprise commerce ecosystems.Modular Commerce: Enables organizations to modernize one commerce capability at a time without undertaking a full replatform.

Together, these innovations help enterprises modernize incrementally while preparing for increasingly intelligent buying experiences and autonomous commerce operations.

To learn more about how commercetools supports B2B organizations and to download a copy of the Paradigm B2B Combine Digital Commerce Solutions (Enterprise Edition) report, please visit the commercetools Analyst Report Access Center.

About commercetools

commercetools provides the leading autonomous commerce platform, helping enterprises transform digital commerce for the AI era. Built API-native from the start and AI-first by design, our technology enables agentic shopping experiences, automates commerce operations and gives businesses the agility to modernize faster, innovate continuously and operate more intelligently.

More than 600 global brands, retailers and enterprise companies rely on commercetools to power their digital commerce. Together, they process more than €120 billion in annualized GMV, over 700 million orders and more than one billion customer records on our platform.

Media Contact: comms@commercetools.com

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SOURCE commercetools

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New AI Therapy That Maps Entire Brain Tumor, Plus Anesthesia Impact on Stroke Outcomes and Racial Disparity Findings to Debut at SNIS Annual Meeting, July 20 in Seattle

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SEATTLE, July 20, 2026 /PRNewswire/ — Neurointerventionalistswill debut an AI-guided technique that maps an entire brain tumor — not just a single feeding artery — to deliver targeted chemotherapy to every vessel supplying the cancer. The breakthrough will be presented as part of the 23rd Annual Meeting of the Society of NeuroInterventional Surgery (SNIS), July 20-24 at the Seattle Convention Center.

Abstracts on stroke recovery and functional outcomes, the impact of anesthesia choices during stroke treatment, and racial disparities in cerebrovascular care will be part of the more than 70 studies presented across four days.

Attendees will gain access to new research and technology, paired with expert-led education, to empower clinicians to provide the highest standard of care for patients across practice settings.

“The pace of innovation in neurointervention continues to accelerate,” said SNIS President Guilherme Dabus, MD. “The work our members are presenting this week — on tumors, stroke, anesthesia and equity — isn’t incremental. It’s the kind of science that resets the standard of care. At the SNIS Annual Meeting, the premier forum for scientific exchange in neurointervention, the conversations that begin here drive the progress that ultimately saves lives.”

Past SNIS President Joshua Hirsch, MD, FSNIS, will present the Grant Hieshima Luminary Lecture “Neurointervention at the Intersection of Innovation, Evidence and Policy.” Dr. Hirsch is an interventional neuroradiologist who spent his career at Massachusetts General Hospital and Harvard Medical School and will soon begin a new role as chair of the Department of Radiology at the Keck School of Medicine of USC. Hirsch brings 650+ peer-reviewed publications and a proven record of leading interdisciplinary neurointerventional programs.

The 23rd Annual Meeting will highlight dozens of promising research studies, with press releases available under embargo on the following abstracts:

Health Equity: Racial Disparities in Endovascular Thrombectomy Widen with Stroke Severity: A National Inpatient Sample AnalysisHealthy Equity: Reducing Inequalities in Stroke Events-hemorrhagic Disparities (RISE-HD): A 10-year Statewide Analysis of Social Determinants of Mortality in Hemorrhagic StrokeHealth Equity: Dual Pathways to Hemorrhagic Stroke Mortality Across the U.S. Stroke Belt: Rural Neurointerventional Isolation and Urban Structural VulnerabilityAnesthesia: Center-level Utilization of General Anesthesia for Mechanical Thrombectomy is Associated with Mortality, A Neurovascular Quality Initiative Registry StudyAI Breakthrough: From Single-Pedicle to Whole Tumor Coverage: AI-guided Multi-territory Super-selective Endovascular Infusion for Brain TumorsNew Technique: Bilateral Targeted Segmental Artery Lidocaine-dexamethasone Infusion for Refractory Thoracolumbar Pain: Preliminary ExperiencePre-Stroke Disability: Impact of Successful Reperfusion on Functional Outcomes After Thrombectomy in Patients with Pre-stroke Disability

Virtual attendees can stream sessions live, engage with presenters through real-time Q&A and interactive polling, and revisit recorded sessions on demand. All registered participants will have access to meeting content and recordings for several months following the Annual Meeting.

Registration: To register for press credentials (in-person and virtual options), please email cjewell@vancomm.com.

Interview: To schedule an interview with SNIS President Dr. Guilherme Dabus or other SNIS physicians, please contact Camille Jewell at cjewell@vancomm.com or 202-248-5460.

The Society of NeuroInterventional Surgery (SNIS) is a scientific and educational association dedicated to advancing the specialty of neurointerventional surgery through research, standard-setting, and education and advocacy to provide the highest quality of patient care in diagnosing and treating diseases of the brain, spine, head and neck. Visit www.snisonline.org and follow us on X (@SNISinfo) Facebook (@SNISOnline), LinkedIn (@Society of NeuroInterventional Surgery), Instagram (@SNIS_info) and Bluesky (@snisinfo.bsky.social‬).

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SOURCE Society of NeuroInterventional Surgery

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Alpaca and Broadridge Announce Governance Solution for Tokenized Securities

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Broadridge enables proxy voting, investor communications, and voting entitlement reconciliation across Alpaca’s platform

NEW YORK, July 20, 2026 /PRNewswire/ — Alpaca, a global leader in agent-first brokerage infrastructure, and global Fintech leader, Broadridge Financial Solutions Inc., (NYSE: BR), today announced the integration of Broadridge’s governance infrastructure for retail and institutional investors into Alpaca’s Instant Tokenization Network. The partnership brings shareholder governance capabilities including proxy voting, investor communications, voting entitlement reconciliation, and regulatory disclosures across traditional and tokenized equities, helping investors retain the rights, transparency, and protections they expect in traditional capital markets.

Tokenization has the potential to expand access to global capital markets, but it must preserve the investor protections that market participants already expect,” said Yoshi Yokokawa, Co-Founder and CEO of Alpaca. “Through our partnership with Broadridge, we’re combining modern tokenization infrastructure with trusted governance capabilities, enabling our partners to build tokenized investment products without compromising shareholder rights, regulatory compliance, or investor transparency.”

“Today’s announcement marks an important step forward in our goal of enabling the adoption of tokenized equities by ensuring that they are paired with institutional-grade governance capabilities regardless of where they are held or tokenized,” said Doug DeSchutter, President of Broadridge’s Investor Communication Solutions business. “For decades, Broadridge has invested in the platform that powers investor communications and shareholder engagement for more than 200 million retail and institutional investor accounts globally. We’re now bringing those same capabilities to tokenized equities—enabling accurate voting, specialized investor experiences, and regulatory disclosures.”

Alpaca will continue to provide the regulated brokerage infrastructure that supports the tokenization of equities, including custody and clearing services of the underlying asset. Broadridge complements the infrastructure with shareholder governance services, including proxy voting, investor communications, regulatory disclosures, and voting entitlement reconciliation. Together, the companies enable traditional and tokenized equities to support the ownership rights, transparency, and operational integrity expected in traditional markets.

As tokenized assets are issued and held across multiple blockchain networks and intermediaries, maintaining accurate shareholder records and voting entitlements becomes increasingly complex. Broadridge’s governance platform supports voting delivery and entitlement reconciliation for beneficial and registered holders of tokenized equities, ensuring investors receive required communications and can exercise their shareholder rights regardless of how their assets are held.

Key benefits include:

Institutional-grade proxy voting and shareholder communications for retail and institutional investors globallyConsistent and transparent governance capabilities for tokenized and traditional equitiesSingle platform for voting and regulatory disclosures for registered and beneficial holdersA unified operational view for brokers, custodians, corporate issuers, and funds

Institutional investors can integrate voting for tokenized equities into existing governance workflows and reporting, including voting choice programs, while retail investors can access eligible meetings through ProxyVote.com. The solution is supported by governance capabilities with the highest standards for auditability, accountability, and investor protection and designed to support compliance with applicable U.S. regulatory guidelines.

About Alpaca

Alpaca is a US-headquartered, self-clearing broker-dealer providing global agent-first brokerage infrastructure that powers access to traditional and on-chain asset classes. Today, Alpaca supports over 10 million brokerage accounts across hundreds of fintechs and institutions in more than 40 countries, backed by $400 million in funding. For more information, visit alpaca.markets.

About Broadridge’s Tokenization Solutions

Broadridge enables on-chain proxy voting and governance, digital asset infrastructure including post trade, wallets and custody, and the scaling of digital asset capabilities across multiple asset classes. Broadridge’s governance platform serves all models of tokenized securities, including issuer-listed models, synthetic securities issued outside the United States, and third-party tokenized shares within the Unted States, helping ensure investors receive the same rights and protections regardless of how assets are structured or owned.

Broadridge’s Distributed Ledger Repo (DLR) solution is the world’s largest institutional platform for settling tokenized real assets, tokenizing approximately over $357 billion a day. As tokenization gains momentum across financial services, Broadridge is meeting the complexity of operating across traditional and digital ecosystems with established scale, critical market knowledge, and technological expertise.

About Broadridge

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with the trusted expertise and transformative technology to help clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences. 

Our technology and operations platforms process and generate over 7 billion communications per year and underpin the daily trading of more than $15 trillion of securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com.

Broadridge Contacts:

Investors:
broadridgeir@broadridge.com

Media:
Gregg.Rosenberg@broadridge.com

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SOURCE Broadridge Financial Solutions, Inc.

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