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Lunar New Year 2025 Trends by Trip.com Group: Travel Like A Snake — Longer Stays and Shedding Off the “Usual” Destinations

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Rise in cross-border travel with stays up to 10% longer this holiday seasonGrowing interest in off-the-beaten-path destinations and cruises

SINGAPORE, Jan. 20, 2025 /PRNewswire/ — This Lunar New Year (LNY) is shaping up to be a festive season of exploration and connection as celebrating families and friends worldwide embrace the holiday spirit.

This year marks the year of the Snake, a symbol of wisdom, intuition, and transformation — themes that reflect the everchanging travel landscape. While some choose to celebrate at home, others have taken the opportunity to create memories in destinations far and near. With travel back in full swing, Trip.com Group has unveiled its latest LNY trends for 2025, showcasing how travellers are prioritising longer stays, meaningful experiences and unconventional destinations this year.

Cross-Border Travel Hits New Heights with Extended Stays

Data reveals strong year-on-year growth for cross-border travel, with travellers combining public holidays and annual leave to increase their length of stay.

Notably, in the Chinese mainland, a key source of LNY travel, New Year’s Eve is officially recognised as a holiday in 2025. This allows travellers to take just two days of leave for an eleven-day holiday. Korean travellers need to take one day for a nine-day break, while Singaporeans can create a five-day holiday with a single day off. As such, extended stays are a hallmark of this year’s LNY. On average, Asia-Pacific travellers will stay up to 10% longer this festive period.

Popular destinations frequented by travellers who celebrate LNY include Japan, Hong Kong, Singapore and the Chinese mainland.

Interest in Longer-haul Flights and Lesser-known Destinations Rise

Data shows a strong pick-up in travellers exploring destinations outside the Asia-Pacific region, with medium and long-haul flights surging, especially among the Malaysia market (55% and 60% respectively) and South Korean market (36% & 90% respectively).

Travellers are also seeking new experiences, with a noticeable buzz around off-the-beaten-path destinations this festive season. Lesser-travelled gems such as Giza (Egypt), famous for the Great Pyramids and the Sphinx; San Luis Obispo (USA), known for its wineries and scenic coastline; and Charenton-le-Pont (France), located southeast of central Paris, are catching the eyes of travellers seeking unique experiences beyond the usual tourist trail. This trend extends to popular Asian destinations, with more seeking out lesser-known cities, such as Funabashi, Ibaraki and Okinawa (Japan) and Seremban (Malaysia).

Short-haul flights remained a popular option among travellers with shorter national holidays. Malaysia and Thailand topped the charts for this in terms of booking volume growth.

Family Travel Takes Centre Stage

Family gatherings are central to Lunar New Year traditions, and this year, families are heading out together for festive fun – on the seas and on theme park rides.

Cruises are becoming an increasingly popular choice among Chinese mainland and Singaporean consumers, with data highlighting a triple-digit growth compared to last year. Among these, family-friendly rooms have risen by 400%, with the most popular ports including Shanghai, Singapore and Dubai, and attractive port destinations being Fukuoka (Japan), Jeju (South Korea) and Phuket (Thailand). Trip.com Group research reveals luxurious amenities and all-inclusive packages are emerging as the biggest motivators for APAC cruise travellers.

In a similar trend, child tickets for attractions have also risen by 42% in overall bookings this year, with family-oriented attractions like Universal Studios Japan, Hong Kong Disneyland and Tokyo Disneyland seeing notable increases. These theme park attractions, alongside aquariums and museums, are top choices for families seeking memorable experiences.

Millennials are increasingly seeking Instagram-worthy moments at attractions like Mount Fuji and Shibuya Sky, which offers panoramic Tokyo views. Meanwhile, the older generations are prioritising luxury and premium experiences, gravitating towards luxuries such as Studio City Macau casino resort and Niseko’s ski resorts.

Premium Travel or Value for Money?       

Travellers are adopting a mix of premium and value-driven approaches to maximise their holiday experiences.

There has been a strong pickup in bookings for 5 & 4-star hotels, with a rise in average bookings. Malaysian travellers lead this growth with close to a triple-digit surge in 5 & 4-star hotel bookings, followed by Singaporean and Thai travellers. 

Demand for alternative accommodations has grown significantly, especially in Japan, with traditional Japanese Ryokans, apartments, guesthouses and homestays topping the list for Chinese mainland, Thai and South Korean travellers.

Notably, the average traveller’s budget has seen double-digit growth, showcasing a willingness to invest in meaningful experiences during this festive season. Business class and first-class flights are trending this LNY, with strong double-digit growth across each segment. Singaporeans favour first-class air travel, with a 400% growth compared to last year, followed by South Korean and Chinese mainland travellers, also with strong triple-digit growth.

Inbound Travel to the Chinese Mainland Experiences Triple-digit Growth

Inbound travel bookings to the Chinese mainland have surged by over 200% Y-o-Y, with top bookings made by travellers from South Korea, Malaysia, Singapore, Japan, the United States, Australia, and the UK. 

Data shows that popular Chinese travel routes continue to find increased popularity, with searches hitting triple-digit growth. Travel is centred around key major cities, including Shanghai, Shenzhen, Guangzhou, and Beijing, with other lesser-travelled cities like Harbin, Chengdu, Xiamen, Zhuhai, Chongqing, and Hangzhou also making the list.

China’s increasingly traveller-friendly visa policies are fuelling this growth. Over 30 countries enjoy visa-free travel to the Chinese mainland, with 62% Y-o-Y growth in bookings from countries recently included in this policy. South Korea, Japan, Cyprus, Denmark and Croatia are benefiting from this recent policy.

Additionally, China’s expanded visa-free transit policy, now extending to stays up to 240 hours (10 days) for eligible international travellers, is injecting fresh vitality into its various sectors.

To provide an exceptional service for inbound travellers, Trip.com Group is providing its second free layover tour, following the success of its ‘Shanghai Express’ initiative. The ‘Beijing Express‘ allows travellers transiting in Beijing to choose one of two half-day tours to explore the beating heart of China’s capital. ‘Journey to the Great Wall’ takes travellers to one of the earliest and best-preserved parts of the Great Wall of China. ‘Highlights Half-Day City Tour’ guides travellers on a cultural trip to the ‘Temple of Heaven’, ‘Qianmen Street’ and ‘Tian’anmen Square’ to experience Beijing’s historical traditions and vibrant culture. Each tour includes free transportation, attraction tickets, internet access, and English-speaking tour guides. Travellers will need to register in person at Beijing Capital International Airport, with spots allocated on a first-come, first-served basis.

This initiative aligns with the growing demand for cultural experiences. Already, attraction and tour orders for the LNY have increased by over 200% Y-o-Y, with Beijing witnessing a 185% increase in inbound travellers compared to last year. Four out of five top attractions were cultural landmarks, such as the Great Wall of Badaling, the Great Wall of Mutianyu, the Forbidden City Museum and the Summer Palace.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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In HelloNation, Jewelry Expert Mike Littlejohn Explains What to Expect From Jewelry Repair and Ring Resizing

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The article outlines how repair services and resizing work and what factors affect timing, cost, and results.

AUBURN, Ind., Oct. 30, 2026 /PRNewswire/ — Can damaged or ill-fitting jewelry be restored instead of replaced? That question is answered in a HelloNation article, featuring insights from Jewelry Expert Mike Littlejohn of Carbaugh Jewelers.

The HelloNation article explains that jewelry repair and ring resizing are practical ways to restore both the function and appearance of worn pieces. It notes that everyday issues such as broken chains, worn prongs, and loose clasps are common and can often be fixed successfully when addressed early.

According to the article, jewelry repair services cover a wide range of problems caused by regular wear. Fixing these issues promptly can help prevent more serious damage and extend the life of the piece. The article emphasizes that early attention often leads to better outcomes.

Ring resizing is another key service discussed. The ring resizing process involves adjusting the band so that the ring fits securely and comfortably again. Changes in finger size over time or due to temperature can make resizing necessary. The article explains that the goal is to maintain the original look while improving wearability.

Not all rings can be resized in the same way. The article describes how simple bands are easier to adjust, while more detailed designs may require careful handling. Rings with stones set along the band can limit how much resizing is possible. The article notes that understanding these factors helps set clear expectations before starting any work.

Metal type also plays an important role in both jewelry repair and resizing. The article explains that gold is commonly used and responds well to standard techniques. Platinum is denser and more durable, which can make it harder to adjust but also longer lasting. These differences can affect the time and complexity of the repair.

Stone settings require special attention during any jewelry repair services. The article notes that loose stones can often be secured, and missing stones may be replaced if a close match is available. Careful handling helps maintain both the safety and appearance of the piece.

Timing varies depending on the type of repair. The article explains that simple fixes may be completed quickly, while more detailed work takes additional time. The ring resizing process may also take longer if a significant size change is needed. Understanding the timeline helps manage expectations.

Cost is another factor addressed in the article. Jewelry repair cost depends on the level of work required, the condition of the item, and the materials involved. Basic repairs are usually more affordable, while complex work can increase the overall cost. Clear estimates help avoid surprises.

Preventive care is also important. The article encourages regular checks for loose parts or signs of wear so that issues can be handled early. This reduces the need for more extensive repairs and helps maintain the condition of the jewelry over time.

In some cases, repair may not be the best option. The article explains that severe damage or delicate designs can limit what can be safely restored. Alternative solutions, such as redesigning the piece, may be considered when repair is not practical. The article highlights the importance of understanding these limits.

In the end, the article emphasizes that jewelry repair and ring resizing remain valuable options for maintaining meaningful items. By understanding jewelry repair services, the ring resizing process, jewelry repair cost, and how metal type affects the work, individuals can make informed decisions and extend the life of their jewelry.

Can Jewelry Be Repaired or Resized, and What Should You Expect? Features insights from Mike Littlejohn, Jewelry Expert of Auburn, Indiana, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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INSEAD establishes Thrive Lab with US$3 million funding from Google.org and Google DeepMind

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Launched at INSEAD AI Forum Asia, the new Lab is set to advance global academic research on the impact of AI on human connectivity, meaning and wellbeing in work and life

FONTAINEBLEAU, France and SINGAPORE and SAN FRANCISCO, Oct. 30, 2026 /PRNewswire/ — INSEAD, The Business School for the World, today announced it has received US$3 million in funding from Google.org and Google DeepMind. The funding will support the Research Lab for Human and Organisational Thriving (INSEAD Thrive Lab), aimed at accelerating global research on how people and organisations can flourish in an era of continuous technological transformation.

Artificial intelligence is emerging as the most consequential technology that profoundly shapes how people learn, work, live and interact with one another. While it presents near limitless possibilities, we need to give careful attention to the potential risks. How can we strengthen our human, social and psychological capital amid relentless technological change? And how must our ecosystems of learning – spanning educational, community, and professional spheres – evolve to build this capital? These are the central questions that the INSEAD Thrive Lab will focus on.

“We want to understand how people can expand their capabilities, build economically viable and psychologically meaningful working lives, and cultivate strong relationships with others in the age of artificial intelligence. Through rigorous, multidisciplinary research, INSEAD Thrive Lab aims to have real-world impact and generate actionable insights into what enables people and organisations not just to adapt to a rapidly changing world, but to thrive in it,” said Winnie Jiang, Academic Director of INSEAD Thrive Lab and Associate Professor of Organisational Behaviour at INSEAD.

Housed under INSEAD’s Human and Machine Intelligence Institute (HUMII) – a cross-disciplinary research institute that counts the 2025 Nobel Laureate in Economics Philippe Aghion and 2025 Oskar Morgenstern Medallist Phanish Puranam as part of its core academic team – INSEAD Thrive Lab will focus on three interconnected domains: Learning, Working and Relating.

“The success of artificial intelligence won’t be measured solely by efficiency or productivity gains, but by whether it empowers people to live more fulfilling lives. Navigating this rapid transformation requires thoughtful research and an unwavering commitment to human well-being. We are proud to support the launch of INSEAD Thrive Lab, which will explore some of the most pressing questions shaping the future of work and help people adapt, stay resilient, and thrive alongside AI,” said Sepi Hejazi Moghadam, Head of Foundations of Science, Google.org.

“We are incredibly grateful for the generous fund from Google.org and Google DeepMind. At HUMII, our goal is to conduct research on all branches of artificial intelligence for the ultimate purpose of expanding human capacities and human agency. The Lab’s work will be core to HUMII and to our society,” says Lily Fang, Academic Director of HUMII and Dean of Research and Innovation at INSEAD.

Click here to view video about the INSEAD Thrive Lab

INSEAD Thrive Lab will build on the school’s mission to develop responsible leaders who transform organisations and society, serving as a global hub for research, dialogue and innovation around the human dimension of progress. To this end, it will train emerging scholars working on the theme of human meaning and human flourishing through its PhD research award and postdoctoral fellowship and bring the wider research community together at its annual global conference. Research-to-practice partnerships with organisations, schools and governments, as well as a series of workshops, talks and dialogues are designed to translate insights into practice, and ultimately, help people flourish.

The announcement was made during the INSEAD AI Forum Asia, held at the INSEAD Asia Campus in Singapore. The event serves as a platform for dialogue between researchers, business leaders, policymakers and the public with the goal of advancing the beneficial and responsible use of artificial intelligence to benefit business and society. Part of the global INSEAD AI Forum series, the Asia edition comes after Europe and America, with the next edition taking place in UAE from 27 to 28 January 2027.

To learn more about INSEAD Thrive Lab, participate in the programme, or support the

school’s ongoing mission, visit INSEAD Thrive Lab or follow #INSEADAI.

Media contact: news@insead.edu

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About INSEAD, The Business School for the World 

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity. Our global perspective and unparalleled cultural diversity are reflected in our research, teaching, partnerships; as well as in our alumni network of over 73,000 members representing 176 nationalities across 183 countries.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and North America (San Francisco), INSEAD’s business education and research spans four regions. Our 162 renowned Faculty members from 40 countries inspire more than 1,700 degree participants annually in our Master in Management, MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 21,000 executives participate in INSEAD Executive Education programmes each year.

INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.

For more information, visit www.insead.edu. 

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nbkc bank Announces Agreement to Assume Consumer BaaS Programs of LSBX, a Division of Lincoln Savings Bank

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Transaction to Boost nbkc’s Banking as a Service Business and Deposit Base

KANSAS CITY, Mo., Oct. 30, 2026 /PRNewswire/ — nbkc bank today announced that it filed an application with the FDIC to assume the consumer-focused Banking as a Service (BaaS) portfolio maintained by LSBX, Lincoln Savings Bank’s BaaS division, which would increase the scale of its BaaS business and overall deposit base.

The transaction is anticipated to close in early 2027 subject to regulatory approval. Terms were not disclosed. It follows a September announcement that Lincoln Savings Bank parent Lincoln Bancorp, Reinbeck, Iowa, will merge with and into Equity Bancshares, Inc., headquartered in Wichita, Kan.

“This transaction is a natural fit for nbkc and is a great opportunity to continue growing our BaaS business,” said Michael Bartkoski, president and CEO of nbkc bank. “It allows us to further strengthen our deposit base and build upon an established program with significant momentum.” Bartkoski said he expects the LSBX offering to be merged into nbkc’s BaaS business and to go to market under the nbkc brand.

“We believe nbkc is an excellent successor and home for our LSBX customers,” said Sean Willett, CEO of Lincoln Savings Bank. “nbkc has built an exceptional Banking as a Service capability, and they are well known for effectively combining technology and a human touch. We believe in that approach and are confident it will serve our customers very well.”

Through BaaS offerings, banks provide nonbank fintech companies, which do not have banking charters, the opportunity to provide banking products such as deposits, checking, debit cards and personal loans to their customers. Fintech companies’ clients interact with the fintech company’s app on the front end, and their accounts are opened with the partner bank, typically on a private label basis. Fintech companies gain the ability to offer banking products, and banks offering BaaS gain access to those companies’ retail customers.

nbkc bank has developed meaningful scale in its BaaS business, with approximately 13 BaaS relationships with fintech companies, approximately 3.6 million BaaS customers and 30 dedicated BaaS employees.

“Our investment in our BaaS offering enables us to take on a transaction of this scale with confidence in our ability to provide a seamless, excellent customer experience,” Bartkoski said.

About nbkc bank

Having celebrated 25 years in 2024, nbkc bank is a Kansas City-based community bank with a nationwide online presence. Known for pairing intuitive technology with personal support, nbkc delivers digital solutions for mortgage, consumer, and business banking, plus Banking as a Service (BaaS) for companies nationwide. The bank also founded Fountain City Fintech®, an accelerator for growing fintech startups. nbkc remains committed to leading the industry toward simpler, more transparent banking. Member FDIC. Equal Housing Lender.

Media Contact
Melissa.Beltrame@nbkc.com

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