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2024 Year-End U.S. Marketing Jobs Report: Entry- to Mid-Level Hiring Grows, Dual-Function Roles Rise, and Executive Salaries Decline

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SARATOGA SPRINGS, N.Y., Jan. 23, 2025 /PRNewswire/ – Taligence, a premier executive search firm specializing in marketing leadership hires, has partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the 2024 Year-End U.S. Marketing Jobs Report. Drawing from an extensive analysis of over 262,000 marketing job postings, this report uncovers critical shifts in hiring trends, including the growing demand for hybrid skill sets, evolving salary transparency practices, and emerging regional job market dynamics. With marketing roles becoming increasingly specialized and dual-function positions on the rise, this report offers essential insights for hiring managers, job seekers, and industry leaders navigating the evolving talent landscape. 

Our analysis currently focuses on marketing-specific, non-agency roles only.

Key Findings from the Report: 

1. Marketing Job Growth Shows Resilience

Total active listings of marketing jobs in 2024 reached 262,020, among which 234,807 are new listings, marking a 3.7% increase compared to 2023.Active job listings at year-end rose 13.3% year-over-year, indicating continued demand despite economic fluctuations.However, Q4 experienced a decline in new job postings (-3.5%), as companies reassessed hiring priorities for 2025.

2. Increased Demand for Senior Marketing Talent 

Senior-level (director and above) new job postings rose 7.8%, outpacing overall marketing job growth.Year-end active senior marketing roles increased by 18.5% year-over-year.

3. Salary Transparency Gains Traction 

45.6% of marketing job postings included salary information, an increase of 9.7 percentage points from 2023.The median salary for marketing professionals reached $81,505, an 8.7% year-over-year increase, significantly outpacing the national salary growth rate of 3.9% (BLS Employer Cost Index September 2024).

4. Entry- to Mid-level Hiring Grows, and Executive Salaries Decline 

Healthy Entry-Level Market: At year-end, 34.5% of marketing jobs were entry-level positions – up 14.7% year-over-year – with a median salary increase of 4.5%.Specialist/Senior Associate roles saw the highest growth at 27.4%, with a 4.2% median salary increase.Group Director/Senior Director/VP positions also experienced strong demand, increasing 19.3% year-over-year.EVP/SVP roles saw the slowest growth at 8.5%, accompanied by a notable 14.8% decline in median salary.These trends counter fears that AI is eliminating roles, especially early career positions; instead, companies appear to be cutting costs at the very top of the ladder.

5. Remote Work Stabilized Amid Return-to-Office Trends 

Remote marketing jobs comprised 13.6% of all postings at year-end, fluctuating slightly between 12% and 15% throughout the year.Despite stabilization, a potential shift looms as companies increasingly push for in-office collaboration.

6. Hiring Speed Accelerates 

The average posting lifetime for marketing job vacancies dropped to 28 days, an 8-day reduction from 2023, signaling a more dynamic job market.

7. Rise of Dual Marketing Roles 

Dual-function marketing positions (e.g., PR and Brand) surged by 20.3%, outpacing the increase of total marketing jobs. This indicates that companies are collapsing structures, seeking employees who can wear multiple hats and be more versatile.

8. Growth in Key Marketing Disciplines 

The fastest-growing disciplines included Media (+55.9%), Growth Marketing (+30.7%), and Product Marketing (+28.7%), highlighting an increased focus on digital advertising, customer acquisition, pragmatic paid media investments, and product-led growth strategies.In contrast, Partner/Channel Marketing (-11.7%) and Field Marketing (-10.1%) saw declines, signaling shifts away from traditional outreach strategies.Salaries in Product Marketing, Analytical Marketing, and Partner & Channel Marketing rank among the highest across all marketing disciplines.

9. Geographic Trends: Where Marketing Jobs Are Booming 

Top 10 Hiring States: California, New York, Texas, Florida, Illinois, Virginia, New Jersey, Georgia, Massachusetts, and Pennsylvania.States with the fastest job growth: California (+25.4%), Florida (+21.5%), and Virginia (+19.3%).Salary growth was strongest in Virginia (+13.3%), Pennsylvania (+9.3%), and New York (+8.1%).

For the full report, visit the Taligence website at:
www.taligence.net/job-reports/2024-year-end 

“For all the buzz about AI disrupting entry-level marketing jobs, our latest report brings a welcome dose of reality — those fears haven’t materialized,” said Michael Wright, CEO of Taligence. “Instead, demand remains robust across the ladder, with mid- to senior-level marketers particularly prized for their ability to zoom out strategically while dialing into the details. At the top, companies are squeezing budgets by asking for more and offering less, placing a premium on leadership that delivers both breadth and depth. Several trends we noticed from our Fall 2024 report continue to define the landscape: the rise of dual-marketing roles that blend once-separate functions, growing salary transparency – even in states where it’s not mandated – sustained wage growth, and the dominance of just a handful of U.S. regions as powerhouses for marketing talent. Our year-in-review provides a data-driven lens to help companies refine their hiring strategies and give marketing professionals the insights they need to plan their careers with confidence.” 

“The 2024 U.S. Marketing Jobs Report showcases the rapid evolution of the marketing industry and highlights the adaptability of this essential sector,” said Aspen Tech Labs President and Founder, Michael Woodrow. “Despite economic fluctuations, marketing job postings have grown by 3.7%, and the increase in senior-level roles reflects the rising demand for strategic leadership and hybrid skill sets. This trend reaffirms the vital role marketing plays in driving the global economy. As the labor market becomes increasingly competitive, this report is a crucial resource for industry leaders seeking to navigate today’s dynamic and ever-changing talent landscape.” 

About Taligence LLC
Taligence is an executive search and talent intelligence firm specializing in helping businesses find and hire top-tier marketing professionals. Our insights provide companies and talented people with the tools and connections they need to navigate today’s complex job market. Learn more at www.taligence.net 

About Aspen Technology Labs, Inc.
Aspen Technology Labs (Aspen) is a global leader in web data management services, labor market intelligence, and recruitment technology founded in 2008. The company is headquartered in Aspen, Colorado, and has teams throughout the U.S. and Europe. Aspen provides web scraping and data/analytics services for a wide variety of industries. Aspen’s teams are constantly working to increase the number of companies and jobs in the database and to improve the quality and extraction of additional data. Aspen’s JobMarketPulse is a powerful, real-time labor market intelligence tool that assists Aspen customers in staying in front of the challenging labor market. To learn more, visit AspenTechLabs.com

For media inquiries, contact: 
Taligence LLC 
Melody Liu 
melody@taligence.net 

Aspen Technology Labs, Inc. 
Lana Shumyn 
lana.s@aspentechlabs.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/2024-year-end-us-marketing-jobs-report-entry–to-mid-level-hiring-grows-dual-function-roles-rise-and-executive-salaries-decline-302357593.html

SOURCE Taligence LLC

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IMDA and Tencent Debut “Beyond the Screen” to Champion Real-World Connection through Digital Play

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The launch is marked by the signing of an agreement between IMDA and Tencent to advance healthy digital habits and safe, responsible use of digital technologies among youths, parents, and families.

SINGAPORE, May 2, 2026 /PRNewswire/ — The Infocomm Media Development Authority (IMDA) and Tencent today jointly launched “Beyond the Screen: Healthy Digital Play”, a new digital wellbeing campaign that encourages healthy digital habits by bringing families into the conversation and strengthening real-world connection through healthy gameplay.

The campaign encourages families to bridge the gap between play and purpose through gaming. It showcases how digital play can foster deeper understanding, facilitate balanced routines, and build stronger connections at home.

“Digital spaces are already a natural part of how young people learn, play, and connect today,” said Mr Murphy Zhao, Country Manager of Tencent Singapore and Head of Tech Group, Tencent Games. “As a company with deep expertise across digital entertainment and communications, we want to play a constructive role by helping families build meaningful digital habits that extend beyond the screen.”

Advancing Family Digital Wellness In Partnership with IMDA

As part of the launch, IMDA and Tencent also signed an agreement to strengthen collaboration on initiatives in digital wellbeing. The agreement was signed by Ms Joanna Lam, Cluster Director for Digital Readiness, IMDA, and Mr Murphy Zhao, Country Manager of Tencent Singapore and Head of Tech Group, Tencent Games. The collaboration builds on Tencent’s ongoing cooperation with IMDA, in support of the national Digital for Life (DfL) movement, focusing on promoting online safety and healthy digital habits among youths, parents, and families.

Tencent will co-develop educational content with IMDA, as well as organise four community outreach activities, reaching out to an estimated 4,000 participants. The company will also commit S$ 25,000, which totals to S$ 50,000 with the government’s dollar-to-dollar matching, to the DfL Fund. The DfL Fund provides support for projects and activities promoting digital inclusion, digital literacy and digital wellness. 

“Ensuring digital wellness is increasingly important, particularly for our children who are digital natives,” said Ms Joanna Lam, Cluster Director for Digital Readiness, IMDA. “Tencent has been a DfL partner since 2022, and I thank them for their continued commitment to the DfL cause. We look forward to deepening our collaboration with Tencent to empower parents and youths with practical guidance to build healthy digital habits and navigate the digital world safely together.”

Leading the Conversation on Healthy Digital Play

The inaugural Singapore launch event was officiated by Ms Jasmin Lau, Minister of State, Ministry of Digital Development and Information, and also hosted social service organisations from Singapore, Malaysia, Thailand, Indonesia, and the Philippines. At the event, families participated in gamified quiz experiences and took home educational materials designed to transform gaming into healthier routines at home. 

The programme also featured a parenting talk that shared practical guidance on utilising games as a bridge for conversation at home. The session highlighted how, when guided by constructive routines, gaming can support the development of soft skills such as communication, teamwork, strategic thinking, and persistence.

During the event’s expert insights session, Mr Narasimman S/O Tivasiha Mani, psychotherapist and co-founder of local youth charity Impart, said, “Healthy gaming is not built through one-off rules. It grows through rapport, shared understanding, and everyday conversations. Through a collaborative process between educators, families, and the wider community, it becomes easier to set shared expectations and support balanced habits that carry beyond the screen.”

Building a Scalable Digital Wellbeing Framework for Southeast Asia

While digital habits may look different across the region, the underlying need is the same — helping families build healthier, more confident relationships with the digital world.

“Beyond the Screen” is part of Tencent’s broader commitment to fostering intentional digital play, equipping youths, parents, and educators with practical resources to build balanced routines, encourage respectful interactions, and strengthen open communication at home.

Insights from the Singapore launch will inform the rollout of the campaign across Southeast Asia in 2026, with local adaptations to meet the needs of diverse communities in the region.

About Digital for Life Movement

A Digital Future for All – In our increasingly digital world, everyone can play a part to help create a more inclusive digital future.

The Digital for Life (DfL) national movement, launched on 8 February 2021, aims to galvanise the community across the 3Ps (Private, Public and People) to help Singaporeans embrace digital as a lifelong pursuit and enrich lives through digital technology.

The DfL fund was also set up to support projects and activities promoting digital inclusion, digital literacy and digital wellness. Learn more about the DfL movement at digitalforlife.gov.sg.

About Infocomm Media Development Authority

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.

For more news and information, visit www.imda.gov.sg or follow IMDA on LinkedIn (IMDAsg), Facebook (IMDAsg) and Instagram (@imdasg).

About Tencent 

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained. Our financial technology business covers payment, credit, wealth management and insurance sectors, as we support our partners’ business growth and assist their digital upgrade through FinTech and other enterprise services. We also publish some of the world’s most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe. Tencent was founded in Shenzhen, China, in 1998, and has been listed on the Main Board of the Stock Exchange of Hong Kong since 2004.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/imda-and-tencent-debut-beyond-the-screen-to-champion-real-world-connection-through-digital-play-302760594.html

SOURCE IMDA; Tencent

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Does Your Building Have Fire Sprinklers?

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Fast Guard Service alerts real estate owners and property managers: 2026 fire code updates to NFPA 25 will significantly affect sprinkler system compliance requirements — and insurance implications could not be more serious.

SAN JOSE, Calif., May 2, 2026 /PRNewswire/ — Fast Guard Service, one of the nation’s leading providers of licensed fire watch and security guard services, is urging commercial and residential property owners to take immediate stock of their fire sprinkler systems as sweeping 2026 updates to NFPA 25 — the national standard governing water-based fire protection system inspection, testing, and maintenance — take effect across the country.

The timing could not be more consequential. Private insurers are exiting fire-risk markets at an accelerating pace, dropping policyholders and limiting coverage in states from California to Florida. In this environment, a sprinkler system that fails a compliance check is no longer a routine maintenance issue. It is a potential grounds for claim denial or policy cancellation.

The 2026 edition of NFPA 25 introduces several changes property owners must act on now. Fire pump failures are formally classified as system impairments requiring immediate response. Supervisory valve testing moves to a semiannual schedule. Annual internal inspections are now mandatory for all dry, preaction, and deluge valves. And where corrosion-control technology has been used to justify smaller pipe sizes, ongoing maintenance of that equipment is now a codified legal obligation — not a recommendation.

Critically, any sprinkler system impairment — whether triggered by repair, renovation, freeze damage, or a compliance-driven upgrade — legally requires a certified fire watch for the duration of the outage under NFPA 1, NFPA 101, and local fire authority mandates. This is a condition of occupancy, not an option.

“The 2026 code updates will send a wave of sprinkler systems into inspection and repair cycles,” said a spokesperson for Fast Guard Service. “Every one of those impairment windows requires a fire watch on-site. We are prepared to be there.”

Fast Guard Service deploys certified fire watch personnel 24 hours a day, 7 days a week, anywhere in the United States — typically within hours of a client’s call. Guards conduct continuous patrols, maintain documentation accepted by insurers and code enforcement authorities, and coordinate directly with fire departments when needed.

Property owners who are unsure whether their sprinkler systems meet 2026 NFPA 25 requirements are encouraged to contact Fast Guard Service for guidance.

Founded in August 2013 and headquartered in Hollywood, Florida, Fast Guard Service is a fully licensed, bonded, and insured private security company operating in all 50 states. The company specializes in armed and unarmed security guards, fire watch services, executive protection, mobile surveillance, event security, and emergency response. Fast Guard Service is trusted by Fortune 500 companies, government entities, healthcare systems, commercial developers, and private clients nationwide.

All operations are tracked through the proprietary Fast Guard App, providing clients with real-time GPS reporting, live guard location updates, and digital incident documentation.

For an instant quote or same-day service, visit www.fastguardservice.com or call (844) 254-8273.

Press Release Service provided by 24-7PressRelease.com.

View original content:https://www.prnewswire.com/news-releases/does-your-building-have-fire-sprinklers-302760491.html

SOURCE Fast Guard Service

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First Online Conversations Are Changing in 2026, According to New Secretmeet Research

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New research from Secretmeet reveals that the classic “Hey” opener is dying out — and the way people initiate connections online in 2026 looks nothing like it did just three years ago.

GIBRALTAR, May 2, 2026 /PRNewswire-PRWeb/ — People are rethinking the first move. Not just what to say, but when to say it, how long to make it, and what emotional tone to lead with. Across the board, data from Secretmeet’s latest research study shows a clear shift in how online conversations begin in 2026.

The single-word opener? Largely gone. The copy-paste compliment? People spot it instantly. Secretmeet noted that what’s replacing them is more interesting — and more human.

The Death of the One-Word Opener

For years, “Hey,” “Hi,” and “Hello 👋” dominated opening messages on dating platforms. They required no effort and, accordingly, generated little response. According to data published by the Journal of Computer-Mediated Communication, conversational openers that include a specific reference to the recipient’s profile generate significantly higher response rates than generic greetings.

Secretmeet’s research confirms the trend is accelerating. In 2026, users who open with a question — particularly one tied to something specific in a profile — see measurably stronger engagement in the first exchange. The bar for a “good” first message has risen.

This doesn’t mean people need to write an essay. Short still works. But purposeful short beats lazy short every time.

One of the more striking findings from Secretmeet: wit is winning. Openers with a light, humorous tone — a playful observation, a self-aware joke, a clever hypothetical — are outperforming earnest, serious introductions in early conversation engagement.

The Timing Shift Nobody Expected

When people send that first message matters more than most realize. In a Secretmeet review of activity trends, data points to a notable behavioral change: users in 2026 are increasingly active during morning hours — particularly between 7 a.m. and 9 a.m. — a window that was almost entirely quiet just a few years ago.

Evening hours still dominate overall volume. But morning messages show a disproportionately high response rate. The theory? People checking their phones with coffee and no agenda are more present, less distracted, and more open to genuine interaction than those scrolling at midnight.

It’s a small tactical insight with a surprisingly large emotional implication: presence matters more than timing, and mornings are when people show up fully. Secretmeet’s data makes that case clearly.

What This Means for How We Connect

The bigger picture here isn’t about tactics. It’s about expectations. People arriving at online dating platforms in 2026 want something more immediate and more genuine than they did in 2020. The pandemic years accelerated a kind of emotional directness online — and that hasn’t reversed.

People want to feel seen in a first message. They want to laugh. They want a reason to respond. A Secretmeet review of first-message engagement data suggests that users are increasingly capable of signaling — and detecting — authentic intent right from the very first line.

The opening message has always mattered. What’s changed is how clearly people understand that now.

About Secretmeet

Secretmeet is an online dating platform built around one straightforward idea: conversations should feel good. Not stressful, not performative — genuinely enjoyable. The platform is designed for people who want warmth, a little wit, and the kind of back-and-forth that actually goes somewhere. Whether you’re looking for something serious or just a spark of something new, Secretmeet reviews its features continuously to ensure that the first message has a real chance of turning into something worth remembering.

Media Contact

Alice Ross, Secretmeet, 1 14844760121, smm@secretmeet.com, https://secretmeet.com/

View original content:https://www.prweb.com/releases/first-online-conversations-are-changing-in-2026-according-to-new-secretmeet-research-302759958.html

SOURCE Secretmeet

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