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Secondary Tickets Market size is set to grow by USD 9.05 billion from 2025-2029, rising popularity of sports events boost the market- Technavio

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NEW YORK, Jan. 28, 2025 /PRNewswire/ — The global secondary tickets market size is estimated to grow by USD 9.05 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  8.4%  during the forecast period. rising popularity of sports events is driving market growth, with a trend towards adoption of dynamic pricing  However, growing consumption of online content  poses a challenge.Key market players include Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc..

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Secondary Tickets Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 8.4%

Market growth 2025-2029

USD 9.05 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.8

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 28%

Key countries

US, UK, Canada, China, Germany, Japan, India, South Korea, France, and Brazil

Key companies profiled

Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

The secondary tickets market, which includes the resale of tickets for sold-out concerts, big athletic events, and blockbuster theatrical plays, has seen a significant spike in demand due to customer willingness for participation in these events. However, this trend comes with risks such as fraudulent activities, unfair competition, and moral concerns. Dishonest persons use bots and sophisticated algorithms to buy tickets in restricted quantities and resell them at exorbitant costs through third-party platforms. This not only results in inflated prices but also deceptive advertising and consumer complaints. Ethical concerns arise as sincere fans are priced out, while scalpers command a global market. Blockchain technology offers a solution through ticket ownership and authentic tickets at acceptable prices. Consumers seek user-friendly ecosystems that prioritize equitable ticket allocation and security measures. Technological changes continue to impact the market, with automated scalping and professional resellers/brokers facing increased competition from individual sellers. The entertainment industry and urbanization fuel the demand for digital platforms, trips, and experiences, making it essential to address the risks and maintain customer trust. 

Dynamic pricing is a pricing strategy that allows businesses to adjust ticket prices based on current market demand. In the secondary tickets market, this strategy is commonly used by sports teams and event organizers. Prices can fluctuate based on various factors such as holidays, player injuries, team records, day of the week, and weather forecasts. However, most organizations set rules to prevent prices from exceeding or dropping below predetermined limits. This approach ensures that ticket prices remain fair and accessible to fans while maximizing revenue. Dynamic pricing is an effective tool for managing inventory and demand in the secondary tickets market. 

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Market Challenges

The secondary tickets market presents significant challenges for both official channels and consumers. With sold-out concerts, big athletic events, and blockbuster theatrical plays creating high demand, the resale of tickets through secondary ticket marketplaces has become a common occurrence. However, this market is fraught with fraudulent activities, including ticket scalping and dishonest persons using automated software like bots. Moral concerns arise due to inflated prices and deceptive advertising, putting sincere fans at a disadvantage. The risks associated with the secondary tickets market include unfair competition, exorbitant costs, and consumer complaints. Event participation is a fundamental right, and the ethical implications of ticket ownership and authenticity are crucial. The use of blockchain technology can help ensure ticket ownership and authenticity, providing acceptable prices for consumers. The global market for secondary tickets is a commanding presence, with individual sellers, professional resellers/brokers, and sophisticated bots dominating the landscape. Technological changes, such as automated scalping and algorithms, add complexity to the ecosystem. As the entertainment industry continues to urbanize and digital platforms become more prevalent, it is essential to address the risks and ensure equitable ticket allocation in a user-friendly ecosystem.In 2021, the online video market experienced a significant growth, with a ten-fold increase in the number of videos watched compared to previous years. This trend was driven by the increasing average Internet speed worldwide. Developing countries, such as Pakistan, India, and Brazil, saw notable increases of 56%, 71%, and 32% respectively. Network providers have responded by offering affordable monthly and weekly Internet packages, making connectivity accessible to a larger audience. These economic data plans have contributed to a growth in the number of Internet users.

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Segment Overview 

This secondary tickets market report extensively covers market segmentation by  

Type 1.1 Sports events1.2 Concerts1.3 Performing arts1.4 MoviesMode Of Booking2.1 Online2.2 OfflineGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Sports events-  The sports events segment is the largest contributor to the global secondary tickets market, driven by the popularity of various sports such as rugby, soccer, football, cricket, baseball, and tennis. The number of attendees for major sports events, including the NFL, MLB, UEFA Champions League, and Super Bowl, has risen significantly, leading to an increase in sales of secondary tickets. Season ticket holders, who buy subscriptions for the entire or part of a season, often resell unused tickets on secondary platforms. However, the sports industry was negatively impacted by the COVID-19 pandemic in 2020, resulting in the cancellation or postponement of numerous international, regional, and national sports events. This decline in demand for sports tickets is expected to slow down the market growth during the forecast period. However, with the global economy recovering from the pandemic and the easing of lockdown measures, the secondary tickets market is anticipated to regain momentum and grow during the forecast period.

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Research Analysis

The secondary tickets market refers to the buying and selling of tickets for events that have already been sold out through unofficial channels. This marketplace caters to the high demand for participation in sold-out concerts, big athletic events, and blockbuster theatrical plays. However, it is fraught with risks, including fraudulent activities, unfair competition, and ethical concerns. Fraudulent persons, bots, and dishonest scalpers exploit the restricted quantity of tickets available and the spike in demand to resell tickets at exorbitant costs. This not only violates customer trust but also creates a moral dilemma for sincere fans who are willing to pay a fair price for their desired event experience. The convenience of purchasing tickets from secondary ticket marketplaces can be tempting, but the risks of encountering deceptive advertising, inflated prices, and third-party platforms that may not deliver authentic tickets are significant. Ultimately, it is essential to be aware of the potential risks and ethical considerations when engaging in the secondary tickets market.

Market Research Overview

The secondary tickets market refers to the buying and selling of tickets for events outside of official channels. This marketplace is characterized by high demand for tickets to sold-out concerts, big athletic events, and blockbuster theatrical plays, leading to a spike in demand and exorbitant costs. However, this market is not without its challenges. Fraudulent activities, such as unfair competition and ticket scalping, pose risks for both buyers and sellers. Ethical concerns surrounding the resale of tickets at inflated prices have led to moral debates. Customer willingness and convenience drive the market, but the risks of fraudulent activities, including the use of bots and deceptive advertising, can erode customer trust. Blockchain technology is being explored as a solution to ensure ticket ownership and authenticity, providing consumers with acceptable prices and equitable ticket allocation. The user-friendly ecosystem of third-party platforms and the commanding presence of scalpers and professional resellers/brokers make up the global market. Consumer complaints and technological changes continue to shape the market, with sophisticated bots and algorithms posing new challenges. Ultimately, the secondary tickets market is a reflection of customers’ appetite for experiences and the entertainment industry’s ability to meet that demand.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Act Now: ez1095 Software Simplifies ACA Corrections with Built-In XML Import Feature

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ez1095 ACA software includes a powerful XML data import feature included in the e-file version to streamline correction and replacement form filing.

REDMOND, Wash., Apr. 6, 2026 /PRNewswire/ — With ACA compliance deadlines approaching and penalties on the line, Halfpricesoft.com is urging employers and tax professionals to act quickly with the latest 2025 ez1095 software, now equipped with a built-in XML data import feature designed to simplify ACA correction and replacement form processing.

Don’t risk ACA penalties or last-minute filing stress. Get ahead of correction and replacement filing with ez1095. Download the software, leverage the built-in XML import feature, and ensure accurate, compliant ACA submissions, click here to get started now.

Developers at Halfpricesoft.com have enhanced ez1095 ACA (Affordable Care Act) software to include XML import functionality at no additional cost, allowing users to efficiently process corrections with greater speed and accuracy.

“ez1095 2025 software includes an XML data import feature to process correction and replacement forms more quickly and securely,” said Dr. Ge, Founder of Halfpricesoft.com.

This feature significantly reduces manual data entry and helps organizations manage ACA corrections with confidence. Businesses handling only a few corrections can choose to print paper forms with the “Corrected” box checked and submit by mail, while those needing to efile can follow step-by-step guidance here.

ez1095 supports all required ACA forms, including 1095-C, 1094-C, 1095-B, and 1094-B, and is IRS-approved to generate electronic filing documents for both current and prior tax years. By managing ACA filings in-house, organizations gain greater control, improved data security, and reduced processing costs.

The software also eliminates the need for pre-printed forms by allowing users to print both IRS and recipient copies on plain white paper. With robust import capabilities, including spreadsheets, XML files, and prior-year data, ez1095 ensures faster setup and streamlined processing.

Flexible Pricing Options:

$295 – Print & Mail Version

$495 – Federal Efile Version

$695 – State & Federal Efile Version

Each version supports unlimited companies, recipients, and ACA forms at no additional cost. Learn more

Key Features Include:

Built-in XML import for fast ACA correction processing

IRS-approved efile document generation

Support for original, correction, replacement, and test submissions

Print ACA forms (1095/1094 B & C) on plain white paper

Unlimited form processing for multiple companies

PDF generation for recipient distribution

No internet required to run the software

Easy step-by-step interface with built-in help resources

Efile direct, add-on feature available for those with no time or TCC code

Compatibility with Windows 11, 10, and 8

Don’t hesitate! Correct ACA forms today by visiting Halfpricesoft.com. Test drive the ez1095 for up to 30 days at no cost or obligation. Please note: Trial will appear on forms and efile feature is not enabled for test drive.

Halfpricesoft.com is a leading provider of small business software, including payroll, accounting, time tracking, and check printing solutions. Its product lineup includes W2, 1099, and 1095 form software, as well as ezACH direct deposit tools. Trusted by businesses for over two decades, Halfpricesoft.com helps streamline operations and simplify payroll and tax reporting.

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SOURCE Halfpricesoft.com

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Code & Co. Opens New York Office

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Kirby Montgomery Appointed to Lead Local Team

BERLIN, LONDON and NEW YORK, April 21, 2026 /PRNewswire/ — Code & Co., the global AI & Technology Due Diligence firm, today announces the opening of its New York City office and the appointment of Kirby Montgomery as Head of North America.

The US has long been a core market for the firm, accounting for a significant share of its 800+ engagements to date. Kirby will lead the local expert team, backed by Code & Co.’s practice and proprietary AI and software platform.

An operator-first appointment with a decade of PE-adjacent experience

Kirby brings twenty years of experience scaling software products across fintech, payments, and healthtech. Most recently, he was Head of Product and GM at SAP Taulia, leading the 0-to-1 build of a new payments line. Earlier, as VP of Product Management at C2FO, he helped replatform a supply chain finance product generating over $130M in gross revenue and launched the C2FO API platform. As Director of International Product at TreviPay (then MSTS), he helped scale annual transactions to $5B and expand from 4 to 30 countries, ahead of its acquisition by Corsair Capital in 2020. He also co-founded TheraWe, acquired by Rethink First (a K1 Capital platform).

Code & Co. first met Kirby in 2020 during its Tech DD on MSTS for the Corsair transaction. Over the next six years, he worked alongside the firm in a senior advisory capacity, making a full-time move the obvious next step.

From Our Leadership Team

“We have been serving US clients for years, but having a strong team on the ground, in their timezone, changes what we can deliver. Faster access and the speed to insight that modern deal-making demands, backed by our global team with 800+ deals behind them.”
– Dan Bender, Founding Partner

“Most investors are asking harder questions about AI than ever before and need answers they can act on. That is what drew me to Code & Co. The team has spent a decade building the tools, methodology, and track record to give investors real conviction and real-world action plans. I am here to scale that further, on both the buy-side and sell-side, and everything in between.”
– Kirby Montgomery, Head of North America

What We Do

Code & Co. offers an end-to-end suite of AI & Technology DD services, purpose-built for the pace and demands of modern deal-making.

AI & Tech DD: Fast, actionable, data-driven buy-side assessments covering every major market, strategy, and sector, supporting funds from first look through the entire value creation lifecycle.Sell-side & Vendor DD: Helping sellers get ahead of buyer scrutiny with rigorous exit readiness assessments and vendor DD materials that hold up to sophisticated acquirers.Lightning DD: Rapid pre-qualification delivering a sharp first point of view, driven by document analysis, deep research, and web signal intelligence, before significant time or capital is committed to a process.Cyber & IT DD: Full-spectrum infrastructure, security posture, and IT operational risk review, relevant across virtually every deal type.Embedded Software & Hardware: In-house expertise across embedded systems, hardware-adjacent software, and Industry 4.0 and IIoT environments.AI Future Readiness: Cutting through AI hype to assess whether a company’s strategy, architecture, governance, team, and roadmap are genuinely defensible and built to scale.Portfolio Monitoring & Continuous Diligence: Ongoing technology and AI maturity tracking across portfolio companies, powered by Code & Co.’s proprietary software stack.

About Code & Co.

Code & Co. is a leading AI & Technology DD firm serving private equity and growth investors globally. Founded in 2016, the firm has completed 800+ engagements for 200+ funds across buy-side, sell-side, and vendor mandates. Every team member is an operator with hands-on experience in technology, product, and AI. www.codeandco.com

Full press release: https://www.codeandco.com/media/code-co-opens-new-york-office

For inquiries: hello@codeandco.com

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Fastmarkets and Expana form strategic partnership to strengthen forest products market intelligence

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LONDON, April 21, 2026 /PRNewswire/ — Fastmarkets and Expana, global leaders in commodity price reporting and market intelligence, today announced a strategic partnership to deliver deeper, more actionable forest products intelligence to customers.

Under the partnership, Fastmarkets’ trusted forest products price benchmarks will be integrated directly into the Expana platform, giving customers streamlined access to essential upstream pricing alongside downstream market insights. The collaboration is designed to support faster, more confident decision‑making across increasingly complex and volatile forest products markets.

By combining Fastmarkets’ authoritative, IOSCO‑compliant price assessments with Expana’s downstream intelligence and analytics, customers can access critical pricing for key forest product categories – including pallets, wood, recovered paper and packaging – within a single workflow.

“As forest products markets become more volatile and margin pressure increases, customers need trusted price benchmarks embedded alongside downstream intelligence,” said Raju Daswani, CEO at Fastmarkets. “Partnering with Expana allows us to deliver that combination in a way that is practical, decision‑ready and directly aligned with how Expana’s agri-food customers operate.”

Fastmarkets delivers some of the most widely relied-upon forest products price assessments globally, spanning pulp, recovered paper, timber, biomass, wood products, pallets, tissue, nonwovens and graphic paper. These benchmarks provide transparency and confidence to buyers, sellers and traders navigating dynamic market conditions.

“At Expana, we are committed to providing our users with comprehensive, reliable data to support smarter decision-making,” said Julie Harris, CEO at Expana “Fastmarkets’ authoritative forest products price benchmarks are a natural fit for our customers, and this partnership represents a meaningful step forward in expanding the insights available on our platform,” she added.

Expana delivers comprehensive market intelligence and analytics across food, beverage and FMCG supply chains, with deep expertise in packaging materials, industrial inputs and cost modeling. The platform’s advanced analytics and forecasting tools help customers understand cross-commodity relationships and supply chain impacts, enabling more strategic procurement decisions across volatile markets.

The partnership reflects a shared commitment by Fastmarkets and Expana to improving market transparency and equipping customers across the value chain with high‑quality, decision‑critical intelligence.

For more information, contact media@fastmarkets.com or visit www.fastmarkets.com.

ABOUT FASTMARKETS

Fastmarkets is an industry-leading PRA and information provider for the agriculture, forest products, metals, carbon and energy transition markets. Its benchmark prices, analytics, forecasts, and insights are critical to customers seeking to trade, manage risk, and understand complex global markets.

Fastmarkets was founded in 1913, with a heritage dating back to 1865 through several of its acquired brands. Fastmarkets employs more than 700 people worldwide, with offices across Europe, the Americas, and Asia. The company is privately held and backed by Astorg, a leading European private equity firm.

ABOUT EXPANA

Expana is the world’s leading agrifood-focused Price Reporting Agency and global information provider. In markets defined by volatility, opacity and risk, Expana equips businesses with the foresight when to buy or sell, how much, where to source, what to reformulate and how to price. By uniting frequently updated pricing data, predictive forecasts, cost modeling and expert analysis, Expana transforms market data into negotiation power and boardroom-ready intelligence. The result: reduced risk, millions saved in COGS, stronger supply resilience, and faster, more confident growth.

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